SCHOOL OF JOURNALISM AND MASS COMMUNICATION

L.N.C.T UNIVERSITY BHOPAL

MJMC- IV Semester Syllabus/Scheme

S. No SUBJECTS THEORY PRACTICAL INTERNAL Film Studies 1. 80 20 (MJMC 401) Environment Journalism 2. 80 20 (MJMC 402) New Media & Digital 3. Journalism 80 20 (MJMC 403) Research Methodology 4. 80 20 (MJMC 404) Project-Viva 5. 100 (MJMC 405)

L NCT UNIVERSITY, BHOPAL

Programme: MJMC Semester – IV Session –

Name of Paper Paper Code Theory

FILM STUDIES MJMC 401 L T EST CAT Total

3 1 80 20 100

S. No Units / Topic Hours/Week Introduction to Film Journalism  History of Film Journalism 1  Development of Film Journalism in India 4 hrs/week  Major/Prominent Critiques  Relationship between Cinema & Society  Various forms of Cinema Development of Cinema  Brief History of World Cinema-Pre Cinema Machines,Silent Era to 4 hrs/week 2 Early Talkies,Big Studios(Paramount,Disney,Warnes Bros,2Oth Century Fox), Changes occurred in Cinema  Early Indian Cinema-Heeralal Sen, Dhundi Ji Phalke, Ardeshi Irani, Silent, Primitive & Pioneers, Reference Film-Raja Harishchandra & Alam Ara  Emergence of Film Studio-New Theatres, Bombay Talkies, Imperial Theatre, R. K Studio  Art -Bhuvan Shome, Uski Roti, Mirch Masala, Neecha Nagar, , Pather Panchali, Do Bigha Zameen  Cinema in Digital Era-Changes of theme in Cinema, Reference Film, , Krish 3 & Baahubali Understanding Cinema  Understanding Cinema/Genres of Film, Cultural Significance in relation to 3 4 hrs/week Film, Film Screening  Story Telling Techniques of Cinema-Elements of Story Telling, Plot Development  Various Theories of Films-Apparatus Theory, Auteur Theory, Feminist Film Theory, Formalist Film Theory  Film Movements-Types & Characteristics  Dynamics of Characterization-Character Building, Constructing Dynamic Dialogues, Non Traditional Films Writing Aspects of Film Journalism  Principles of News Writing for Film & Different aspects

 Feature Writing for Film, Article Writing, Key factors for Features Writing 4 4 hrs/week  Interview for a Film  Definition of Film Review, Principle & Characteristic of Review  Basic Elements of Film Review, ethics of Film Critics towards Audience Film Institutions, Awards & Business  Institutions of Film-Film & Television Institute of India, Films Division of India, Children’s Film Society, National Film Development Corporation, 5 4 hrs/week Satyajit Ray Film & Television Institute, Film Censor Board, Directorate of Film  Important Film Festivals & Awards  Film Industry & Business  Important magazines of Films and Major Websites for Film  New Trends in Film Journalism

References-

1 Prasad, M. Madhab (2001) Ideology of the Hindi Film: A Historical Construction, Oxford University Press. 2 Ray, Satyajit.(2018) our Films, Their Films, Orient Black swan 3 Banerjee, Surabhi (19970 Satyajit Ray:Beyond The Frame.India:Allied Publishers Pvt. Ltd. 4 Saran, Renu.(2012)History of Indian Cinema Diamond Books 5 Rajadhyakha, Ashish (1982) Ritwik Ghatak: A Return to the Epic. Bombay: Screen Unit

L NCT UNIVERSITY, BHOPAL

Programme: MJMC Semester – VI Session –

Name of Paper Paper Code Theory Environment MJMC 402 L T EST CAT Total Journalism

3 1 80 20 100

S. No Units / Topic Hours/Week Concept of Development  Development: Meaning, concept and approaches. Indian development 1 Concept and process 4 hrs/week  Indicators of development, Millennium Development Goals. Sustainable development: Concept and process  Introduction to environment and ecology, relationship of man with nature.  The use of technology in exploitation of nature , ecosystem and environment degradation  Deforestation, forest conversation programme. Contemporary Issues of Environment  Water Pollution, Air Pollution, Sound Pollution and their 2 interrelationship with man. 4 hrs/week  Radioactive Pollution, Global warming (Toxic & Hazardous waste) Depletion of Ozone.  Green Revolution and its impact of environment.  Agricultural issues- High Quality Seeds, Hybrid Seeds, Genetically Modified Crops (BT seeds) and Fertilizers, Organic farming, Food Security in India.  Depletion of Bio-diversity. Environmental Laws  Salient Feature of Environmental Protection Act 1986. 4 hrs/week 3  Air Protection Act 1981, Concept, Definition and Process.  Wild Life protection Act 1972 with Amendment of 1992.  Brief introduction of Environment Protection, Action Ganga, Wetland’s Project.  Waste management and Re-cycling. Environment Policies  Habitat and Modern life style, Environmentalism (Solid Waste Materials, Health Hazards of Solid Waste treatment) 4 4 hrs/week  Managing Fragile Ecosystems and Combating Desertification and Drought.  Environmental Policies (Development and Displacement, Big Dams, The Role of Government and Judiciary in these Debates).  The brief study of center for studies in Environment (The contributions of Sundarlal Bahuguna, Medha Patkar, Anil Agrawal, Vandana Shiva, Indira jaisingh, M.C Mehta etc). Contemporary Issues and Development Communication  Relationship of Purpose, target Medium and Format of Writing for Development. 5 4 hrs/week  Selection of Medium, Format, language, style of writing for Development.  Types and trolls for writing on development issues.  Role of Local and Regional Media for Development, Review of Their Status.  Environment Related Programmes on TV. References-

1. Singh, Kartar and Shishodia, Anil (2019) Rural Development: principles, Policies and Management. Sage. 2. Serbaes, jan (eds.), (2008) Communication for Development and Social Change, Sage. 3. Joshi P.C., (2002), Communication and National Development . New Delhi. Anamika Publication. 4. Sainath, P. (1996). Everybody loves a good drought; storie from Inida’s poorest districrs, Penguin Books, Delhi. 5. Mathur, Kanwar, (19940. Communication for development and Social Change. 6. World Bank: world Development Report (published every year) Oxford. 7. Prasad Kiran (2009), Communication for development Re inverting theory and action Vol-I and II, B.R Publication, Delhi. L NCT UNIVERSITY, BHOPAL

Programme: MJMC Semester – VI Session –

Name of Paper Paper Code Theory New Media & MJMC 403 L T EST CAT Total Digital Journalism

3 1 80 20 100

S.No Units / Topic Hours/Week Introduction to Internet  Internet; History & basic features 1  Prominent Browsers; Explorer, Firefox, Chrome etc.

 Internet in India, Development , feature & Challenges 4 hrs/week  Internet in Hindi, Limitation & possibilities  Prominent news portal & search engines Concept of New Media  New Media; Concept, characteristic & nature 2  Evolution of New Media & its relationship with IT &

Telecommunication  New Media & Media Convergence 4 hrs/week  New Media & Future of traditional mass media  The Phenomenon of Wikileaks Digital Journalism

3  Digital journalism Concept and Development  Digital News; Sites/ Portals, Audio & Video in web, Podcasting

 Difference of Writing for Print & Web; Use of Hyperlinks 4 hrs/week  Digital Journalism in India  Management of Digital Journalism; basic structures, content, news flow, security, ethics, law & credibility Social Media and Citizen Journalism

 Citizen Journalism: Concept & Models, Limitation & Possibilities 4  Blogging; Concept, development & basic feature, importance of

comments & controversies of anonymous comments  Role of Blogging in Journalism  Social networking; Introduction to social profile management products 4 hrs/week Facebook, Twitter, Instagram, Linkedin etc.,  Social messaging & Journalism; Twitter & Whatsap Phenomenon  Mobile Journalism Writing for new media

 Digital story- telling formats 5  Multimedia & Interactivity  Content writing, editing, reporting & its management  Writing with hyperlinks 4 hrs/week  Planning & designing of Web pages, Blogs, e-newspaper, e-magazines

Reference:

1. The New Media Reader, Ed. Noah Wardrip & Fruin and Nick Montfort, The MIT Press, Cambridge, 2003 2. A Journalist Guide to the Internet: The Net as a Reporting Tool, Christopher Callhan, Pearson/Allyn and Bacon, 2007 Cyber Media Journalism: Emerging Technologies, Jagdish Chakraborty, Authors Press, New Delhi, 2005 3. Online Journalism: A Critical Primer, Jim Hall, Pluto press, London, 2001 Mass Media, Politics and Democracy, John Street, Palegrave Mcmillan, Hampshire, 2011 4. Producing Online News: Stronger Skills, Stronger Stories, Ryan M. Thornburg, CQ Press, Washington, 2011

L NCT UNIVERSITY, BHOPAL

Programme: MJMC Semester – VI Session –

Theor Name of Paper Paper Code y Research Tot MJMC 404 L T EST CAT Methodology al

3 1 80 20 100

S. No Units / Topic Hours/Week Foundations of Research

 Meaning, Definition, Nature and Importance of Research. 1 4 hrs/week  Origin of Research in Communication; what is Scientific Research? The source and modes of Knowledge: Pre-Scientific sources and modes of knowledge vs the Scientific method.  Areas of Communication Research (Source Analysis, channel analysis, Message analysis, Audience Analysis), New trends in Communication Research, Status of Communication Research in India  Overview of Research Problem and Objective; Deduction, Induction. Framework of Research

 Review of literature; functions of the literature review in research, 2 4 hrs/week develop theoretical and conceptual frameworks, searching for the existing literature.  Hypothesis: concept; function of hypothesis and types: hypothesis formulation: the logic of hypothesis testing.  Concept, constructs and variables: independent versus dependent variables, extraneous variables, intervening variables; scales and measurement; nominal ordinal interval and ratio; attitude measurement, liquid, semantic differential scales.  Types of research( longitudinal studies, action, panel, cohort, pre- poll, exit poll, quasi experimental studies, trend studies etc)  Research design ( Descriptive, Exploratory, Experimental). Techniques of Research

3  Definition of sampling terminology, sampling techniques and its 4 hrs/week types: probability vs non probability sampling, sampling error.  Research methods; survey; types of surveys: steps of survey:  Content analysis, methods of content analysis, limitation of content analysis  Other methods: focus group study, feedback- feed forward, impact study, affect study, case study.  Types of data: primary and secondary data  Data collection tools: observation, interview question app and schedules.  Reliability and validity of tools: concepts and its types Application of Research

 Pre and post research methods and application in advertising 4 research ( copy research, media research and campaign assessment 4 hrs/week research)  Audience research; online research  Qualitative techniques in advertising research  Pre and post research methods and application in public relation research ( mental monitoring program, public relation audits)  Discourse analysis

Application of statistics in communication Research and report 5 writing 4 hrs/week  Descriptive statistics ( measures of Central tendency and measures of dispersion)  Graphical representation of data; tabulation of data; data interpretation  SPSS and its application in research  Methodology of report writing; indexing, citation and Bibliography.  Ethical issues in research

Reference:

1. Berger, A. A. (2000). Media and Communication Research Methods: An introduction to qualitative and quantitative approaches: California: Sage Publications and Thousand Oaks. 2. Kothari, C.R. (1990). Research Methodology: Methods and Techniques: New Delhi: New Age International (P) limited. 3. Kumar, Ranjit. (2009). Research Methodology, A step by step guide for Beginners: Australia: Pearson Education. 4. Kumar, Ranjit. (2017). SodhkaryaPranali: New Delhi: Sage Publication. 5. Mukherjee, N.R & Agarwal, B. (2016). Samajik Anusandhan ki pradhtiya: Agra: SBPD Publication.

L NCT UNIVERSITY, BHOPAL

Programme: MJMC Semester – VI Session –

Name of Paper Paper Code Theory

Project-Viva MJMC 405 L T EST CAT Total

100

Project writing on any media issues:

A Short research is to be conducted by the students must be related to media directly or indirectly. Although this is a small project but it has to be completed strictly by following research methodology to ensure the quality of project work. Each student should conduct his/ her project under the supervision of the faculty member. To be considered as a guide. Te student will submit his/her project report in not less than 50 computerized pages and this project should be evaluated by the external expert on the basis of Viva voce or multimedia presentation.

Format of research report writing:

 Introduction  Justification for the topic  Objective of the research  Research methodology  Data analysis  Conclusion/Findings  References