Richard Solomons Tailoring Our Winning Model - Americas & Greater China
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Richard Solomons Tailoring our Winning Model - Americas & Greater China IHG© Preferred brands driven by our Winning Model Superior owner Preferred brand experiences proposition 5 1 delivered through people Winning Effective channel 4 Model management 2 Build & leverage scale 3 Strong brand portfolio & loyalty programme IHG© IHG’s two largest regions - the Americas & Greater China H1 2013 Operating Profit* Q3 2013 Open Rooms Q3 2013 Pipeline Rooms 9% 10% 31% 41% 66% 68% Americas Greater China (US, Canada, Latin America, (China, Hong Kong, Caribbean) Macau, Taiwan) *H1 2013 operating profit before central overheads as at 30 June 2013 IHG© Kirk Kinsell President - The Americas IHG© How IHG is winning in The Americas Leading franchise platform Portfolio of brands to address diversified consumer needs Excellence in quality management Extensive operational expertise Deep market insights Unique relationship with owners The right tools to support owners to drive revenues IHG© Americas Regional Operating Committee Oliver Bonke Bob Morse Joel Eisemann Lori Gaytan Bob Gunkel Chief Commercial Chief Operating Chief Development SVP, Human Chief Financial Officer Officer Officer Resources Officer Jim Anhut Ricardo Lopez Heather Balsley Francie Schulwolf Steve Smith SVP, Design & VP, Strategy SVP, Holiday Inn VP, Corporate General Counsel Quality Brand Family Communications IHG© IHG’s best in class franchise operations 1952 1954 2013 3,382 IHG First Holiday Inn franchised hotels franchised hotel in the Americas open First Holiday Inn hotel open IHG’s Americas business is >90% franchised The first hotel franchisors Leading from a position of strength Global centre of excellence IHG© IHG’s strong portfolio of brands addresses a broad range of guest needs High Price Point Low Wellbeing Family Time Romantic Getaway Short Break Experience Rest & Go Mixing Business with Pleasure Business Productivity Building Business Interactions Social Identity IHG© Tailoring our brands for local guest needs in the Americas High Price Point Low Wellbeing Family Time Romantic Getaway Short Break Experience Rest & Go Mixing Business with Pleasure Business Productivity Building Business Interactions Social Identity IHG© EVEN Hotels - addressing an unmet consumer need Rest Keep Active Eat Accomplish Easy Well More • Industry first • Wellness lifestyle hotel brand at a mainstream price point • Focused on high-travel, wellness-minded guests who seek balance in their daily schedules IHG© Wellcome desk IHG© Restaurant IHG© Guest room IHG© EVEN Hotels Rockville IHG© Best in class quality management IHG closely manages the delivery of the Guest Experience through: 1 - Clearly defined brand standards A disciplined partnership with hotels - >1,350 lower quality hotels removed over 10 years - replaced with better product in better locations 2 - Monthly hotel quality self-assessments Compliance and - Guest “Heartbeat” post-stay satisfaction surveys tracking systems - IHG on-site quality inspection every year with action plans - Social media tracking and response IHG© Best in class quality management IHG© Best in class quality management IHG closely manages the delivery of the Guest Experience through: 1 - Clearly defined brand standards A disciplined partnership with hotels - >1,350 lower quality hotels removed over 10 years - replaced with better product in better locations 2 - Monthly hotel quality self-assessments Compliance and - Guest “Heartbeat” post-stay satisfaction surveys tracking systems - IHG on-site quality inspection every year with action plans - Social media tracking and response 3 - Dedicated Guest Relations team Scale and support - Unparalleled structure of more than 100 field professionals IHG© People are critical to delivering brand experiences across a franchise portfolio Suite of people tools Hire, train, involve and reward the right people General Manager professional development Heart of house initiative Celebrate Service Week IHG Academy programmes: 63 in the Americas Owner selection & development programmes IHG© IHG’s scale Americas operation Canada: System Pipeline System: 164 hotels Pipeline: 32 hotels 27 2 147 14 713 112 1,912 326 182 65 309 80 34 19 - 4 US: Other 75 2 System: 3,235 hotels Pipeline: 592 hotels Denotes a high revenue hotel market IHG© As at Q3 2013 IHG’s scale Americas operation System Pipeline Mexico: System: 123 hotels 27 4 Pipeline: 33 hotels 30 4 79 20 60 28 4 4 2 1 Americas (ex US, Canada Mexico): Other 1 - System: 80 hotels Pipeline: 28 hotels As at Q3 2013 IHG© IHG’s focus on high quality growth - clear path to market supported by IHG expertise Identify Overlay Establish Partner Clear brand brand market Identify model with right positioning distribution demand target sites preference owner gaps profile Sophisticated market planning capability Extensive team focused on signing new deals Franchise Approval Committee oversight IHG© Sophisticated Market Planning Capability - COMPASS: IHG’s proprietary web tool Within a 10 mile radius • ~580 businesses Houston • >200,000 employees Energy Corridor IHG Open and Pipeline Hotels IHG© Leveraging IHG’s strong brand portfolio - extending brand reach Holiday Inn Resort Deadwood Mountain Grand, South Dakota IHG© Leveraging IHG’s strong brand portfolio - extending brand reach Holiday Inn Club Vacations Las Vegas, Desert Club Resort IHG© Leveraging IHG’s strong brand portfolio - extending brand reach Holiday Inn Express, Fort Rucker IHG© Leveraging IHG’s strong brand portfolio - extending brand reach Holiday Inn Express, Fort Hood Texas IHG© An effective multi-channel strategy is key to winning in the Americas Geographically large market, diverse range of guests Best in class tools systems and processes required across all channels Strategies developed / piloted in the Americas ahead of global roll-out Core team channel capability based out of the Americas, including • Global technology • Loyalty • Sales & Marketing Leveraging regional scale to benefit global operations IHG© IHG’s Hotel Performance Support Team is a significant competitive advantage 20 Major Market Directors 85 Area Managers Rated by owners as the best field support team in the industry Revenue Management Revenue Sales Management for Hire Brand teams Area Manager Human Resources IHG Rewards Club Quality Assessment Revenue delivery channels Warm Team Finance (tele-consulting) Risk Management IHG© Unparalleled suite of tools & services IHG Revenue Management for Hire (RMH) IHG Predictive IHG Demand Voice IHG Intelligence Revenue (PDI) Toolkit IHG IHG PERFORM® Way of with Price Sales Optimisation IHG© Hotel solutions - access to tools and forums to share best practice and feedback IHG© IHG has a unique owner engagement model Established in 1955 Voluntary franchisee owners association Unique in the industry 1956 A vital source of feedback for IHG A true competitive advantage 2013 IHG© IHG has a unique owner engagement model Established in 1955 Voluntary franchisee owners association Unique in the industry 1956 A vital source of feedback for IHG A true competitive advantage 2013 IHG© Kenneth Macpherson Chief Executive, Greater China IHG© How IHG is winning in Greater China 30 years of long established market presence Scalable operational platform supported by • large local talent infrastructure • fit-for-market systems, tools and processes Proven experience and track record of performance delivery Portfolio of brands to address diversified consumer and owner needs Deep understanding of market and guest insights • ability to localise and innovate Strong relationships with key stakeholders IHG© Regional Operating Committee - Greater China Sharon Yang Michael Glover Kent Sun Jolyon Bulley Nick Barton VP, Strategy Chief Financial Chief Chief Chief Officer Development Operating Commercial Officer Officer Officer Haiqing Lu Geoffrey Lee Joseph Wong Raymond Co Jack Hou, VP, Public Affairs VP, Design & VP Technology VP, Human VP, Legal Engineering Resources IHG© A managed business - brand experiences delivered by IHG ~200 hotels (plus ~180 in the pipeline) Operated by: 57,000 IHG Hotel employees Supported by: Over 400 IHG corporate employees IHG© People are key to our continued success In Greater China, between 2013-15, Market leading innovative talent IHG needs to recruit solution to attract, develop, retain • >270 General Managers • General Manager Academy, Hotel • >3,000 Hotel Executive Committee Function Leader Academy Members • 27 IHG Academy partnership • 110,000 total employees programmes with 2,300 students • Career Insight • Career Pathways • I-Grad Future Leaders Programme IHG© IHG’s strong portfolio of brands addresses a broad range of guest needs High Price Point Low Wellbeing Family Time Romantic Getaway Short Break Experience Rest & Go Mixing Business with Pleasure Business Productivity Building Business Interactions Social Identity IHG© Tailoring our brands for local guest needs in Greater China High Price Point Low Wellbeing Family Time Romantic Getaway Short Break Experience Rest & Go Mixing Business with Pleasure Business Productivity Building Business Interactions Social Identity IHG© HUALUXE Hotels & Resorts® - addressing a consumer need currently unmet by international brands 1st 5-star international hotel designed for Chinese guests Strong owner interest to date: • 21 hotels (6.8k rooms) signed since launch in March ’12 First opening scheduled for Q4 2014 Potential to be in >100 cities in Greater China long term IHG© Lobby area and guest room IHG© Tea House & Restaurant IHG© Tailoring our brands to appeal