8748 words. A Chance for Diversity? Australian Online Journalism Axel Bruns ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Brisbane, Australia
[email protected] – http://snurb.info/ – @snurb_dot_info Introduction As it enters the second decade of the new millennium, Australian journalism – and Australian online journalism with it – is experiencing a period of significant disruption. On the one hand, some news organisations and enterprising journalists are actively seeking to explore what ways of reinvigorating the profession may be open to them – not least by drawing on the affordances of a changing media environment that now also includes online, social, and mobile media platforms. On the other hand, however, there remains a significant and at times belligerent resistance to change, especially where that change is likely to lead to a shift in the professional role and public standing of journalists at an individual level, or to the repositioning and restructure of news organisations at an institutional level. The conflict between these two broad positions is played out, at times vocally, between the news organisations and individual journalists representing them, as well as (by proxy) between journalism academics in Australia. The situation in the country is further complicated by “the extraordinary concentration of media ownership in Australia” (Jones & Pusey 2008: 587). Its print, radio, and TV news markets are each controlled by a handful of major nation-wide operators: the newspaper market in most Australian states and territories is dominated by one or two major regional papers, for example, published either by Rupert Murdoch’s News Ltd.