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Game on 030129C Game Plan: Game On A Blueprint for Growing the Victorian Computer Game Industry Contents Minister’s Message 1 Game Plan Achievements 2 New Game Plan Commitments 3 A World of Opportunity 4 Growing Tomorrow’s Industries Today 5 Made in Victoria 6 Victoria’s Computer Game Industry 7 Improving Infrastructure 8 Sony PlayStation 2 Development Kit Program 8 Cocoon Game Development Studio 9 Improving Bandwidth 9 Motion Capture Opportunities 10 Docklands Film and TV Studio 11 Game Classification 12 Australian Games Innovation Centre 13 Growing Local Businesses 15 Venture Capital 15 Market Intelligence 15 Film Victoria’s Digital Media Fund 16 Trade Fairs and Missions Program 16 Game Developers’ Association of Australia 18 Australian Game Developers’ Conference 18 Attracting Investment 20 Developing Skills 21 Training for a Better Future 21 Skills x Knowledge = Growth 21 Game-related Courses 22 Skills Cross-Over 22 Australian Centre for the Moving Image 23 Computer Games at the State Library of Victoria 23 To Find Out More 25 Minister’s Message first of its kind in Australia — was followed up with Game Plan: The Next Level in November 2001. This follow-up plan included new initiatives to fuel momentum in the games sector. Game Plan: Game On is the Victorian Government’s latest strategy for the computer game industry, and reflects our ongoing commitment to the sector. Game Plan: Game On reports on our achievements to date and offers a blueprint for further action. Our priorities in all three Game Plan strategies are to improve infrastructure, grow local businesses and develop skills. Game Plan: Game On acknowledges Victoria’s strengths — our skilled and adaptable workforce, Victoria’s computer game companies provide highly robust economy, innovative culture and outstanding skilled jobs and generate valuable export revenue. record in ICT. They also support the growth of related sectors, It also highlights our world-class infrastructure, including animation, sound production, online competitive salaries, high levels of Internet education, multimedia authoring and visual content connectivity, and sustained creativity in animation, creation. film, television, multimedia, music, design and the Our computer game companies give us a stake in traditional arts. the broader interactive entertainment industry, which These assets make Victoria a fertile environment for is already emerging as a driving force in the 21st game development, and a global centre of century economy. Most importantly, the cutting-edge excellence for the computer game industry. nature of the Victorian computer game industry means that it is driving innovation across the entire information and communication technology (ICT) sector — a key strategic advantage for this State. The Victorian Government has been quick to recognise the quality and potential of our computer game companies. Marsha Thomson MP We have been actively championing the industry Minister for Information and Communication since releasing the Game Plan policy in November Technology 2000. That groundbreaking policy document — the February 2003 1 Game Plan Achievements Game Plan Game Plan: The Next Level November 2000 November 2001 Improving Infrastructure ț Examined the feasibility of providing software ț Provided $250,000 to give local companies development kits to local companies. access to Sony PlayStation 2 software ț Assisted local industry players to develop a development kits. business plan for a computer games incubator. ț Provided $50,000 to complete a business plan ț Worked with the Commonwealth and others to for a computer games incubator. improve the computer game industry’s access to ț Increased the bandwidth available to companies bandwidth. in Victoria through our own network and by taking Victoria’s case to the Commonwealth and private sector providers. ț Studied the feasibility of industry establishing a motion-capture facility in Melbourne. ț Provided $40 million to build a state-of-the-art film and television studio at Melbourne Docklands. Growing Local Businesses ț Secured the Australian Game Developers’ ț Provided sponsorship to the Australian Game Conference for Melbourne for three years from Developers Conference in Melbourne. 2000 to 2002. ț Provided $150,000 to establish the Game ț Supported the growth of the Game Developers’ Developers’ Association of Australia’s national Association of Australia (GDAA) in Victoria. headquarters in Victoria. ț Expanded the Trade Fairs and Missions Program ț Recommitted to the Trade Fairs and Missions to give computer game companies more Program with an emphasis on key computer opportunities. game industry events. ț Improved communication and networking ț Increased dialogue between venture capital between the venture capital and computer game providers and the computer game industry. industries. ț Supported the creation of local computer game content. Developing Skills ț Worked with the industry and the education ț Continued to develop curriculum for the sector to develop curriculum for the computer computer game sector by networking with the game sector. industry and the education sector. ț Promoted careers in the computer game industry ț Continued the Government’s commitment to in the $1 million New Realities campaign to raise New Realities, with special emphasis on the awareness of ICT careers among young people. needs of the computer game industry. 2 New Game Plan Commitments Game Plan: Game On February 2003 ț Work with the GDAA to investigate the possibility of extending the console developer kit program to include developer kits for other next-generation game consoles, including the Microsoft Xbox. ț Explore options for establishing an Australian Games Innovation Centre in Melbourne, bringing together a games incubator, industry associations and game companies. ț Explore with industry the options outlined in the motion capture feasibility study prepared under Game Plan: The Next Level. ț Work with other jurisdictions to establish a consistent classification system for all media. ț Secure the Australian Game Developers’ Conference for Victoria for a further three years (2003–05). ț Work with the GDAA and the Commonwealth to establish a national presence at events such as the Electronic Entertainment Expo (E3) in Los Angeles and the Game Developers Conference (GDC) in San Jose. ț Work with the GDAA to encourage and target investment for game development in Victoria, particularly with a view to creating new intellectual property. ț Provide up to $375,000 over two years for the creation of local computer game content through Film Victoria’s Digital Media Fund. ț Encourage the Interactive Entertainment Association of Australia to establish its national headquarters in Victoria. ț Seek to improve access to international market intelligence for local game companies. ț Explore options for creating professional development and industry placement opportunities for teachers and trainers involved in computer game development courses. ț Work with the Australian Centre for the Moving Image to: ș promote computer game skills ș showcase innovation in interactive entertainment. ț Work with the State Library of Victoria to develop closer ties between the library and the computer game industry by: ș giving computer games a prominent place in the library’s Experimedia technology space ș exploring the possibility of licensing content in the library’s collections to game developers ș establishing a permanent collection of Victorian game-related material within the library. 3 A World of Opportunity The computer game industry is worth US$30 billion a South-East Asian headquarters in Melbourne. year worldwide, and computer hardware and Acclaim’s search for a suitable location left the entertainment software sales are worth $800 million company in no doubt that Melbourne is the region’s in Australia annually. Victoria’s share of that revenue computer game capital, as measured by the number has grown substantially over the past two years as of companies active in the industry and the depth of Victoria has become the dominant player in the the local talent pool. Australian computer game development industry. That Melbourne is the region’s computer game Victoria’s leadership in computer games dates back capital is also the view of Infogrames (France), one of to the early 1980s when Alfred Milgrom’s Beam the top independent game publishing and Software released The Hobbit — a game that has development houses in the world. Infogrames’ since passed into legend. Beam built on this initial international president Bruno Bonnell has identified success to become the first publicly listed game Victoria as one of three leading centres of computer company on the Australian Stock Exchange — and game development in the world. Infogrames the first to establish an international presence. acquired the games publishing and development resources of Melbourne’s Beam International in Given the quality of our game developers, animators 1999. It is expanding the original Beam team of 100 and creative programmers, the relatively low cost of professionals to 250 with a view to consolidating the game production in Victoria and the depth of company’s position in the Asia-Pacific. Government and community support for the industry, there is no better place in Australia — or in the Asia- Other multinationals represented in Victoria include Pacific — to make computer games. THQ (which also has its regional headquarters here), Electronic Arts and Nintendo. That view is shared by global entertainment
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