01. INTRODUCING AUCKLAND UNITED F.C.

THE CHANCE TO COMBINE TWO CLUBS TOGETHER UNDER A SINGLE UMBRELLA AND CREATE A CLUB FOR THE AGES, WAS TOO BIG AN OPPORTUNITY TO MISS

Over the past 6 months the executive committees’ of “FOOTBALL IN NEW ZEALAND IS A CONTINUOUSLY EVOLVING and FC have worked closely together to assess the ENVIRONMENT AND THIS JOINT VENTURE ALLOWS THREE KINGS individual strengths and weaknesses of both clubs, and the rapidly AND ONEHUNGA SPORTS FC TO MAXIMIZE OPPORTUNITIES changing landscape of football in New Zealand - working on a structure we believe will be best positioned to excel in the future. FOR ITS MEMBERS. CREATING AUCKLAND UNITED IN 2020 IS A GREAT STEP TOWARDS CREATING A MORE SUSTAINABLE CLUB The outcome of working together is that the executive committees of THAT LOOKS AFTER THE BEST INTERESTS OF ALL OUR MEM- both clubs believe that the future lies in the creation of a new club that initially will be focused on the talent pathway from ages 9 through to our BERS, WHETHER ELITE OR COMMUNITY PLAYERS” seniors. MURRAY HOLDAWAY Both executive committees have approved the establishment of a new club that will be known as Auckland United FC. CHAIRMAN - THREE KINGS UNITED

We look forward to your support in this exciting development for football in New Zealand.

MURRAY HOLDAWAY MARK BAILEY CHAIRMAN - THREE KINGS UNITED PRESIDENT - ONEHUNGA SPORTS 02. THE STATE OF OUR GAME

THE MOST SUCCESSFUL CLUBS OF THE FUTURE WILL BE THOSE THAT ADAPT THEIR STRUCTURES TO ENABLE THEM TO SUCCEED IN THE CHANGING ENVIRONMENT

Football is officially the most played game in New Zealand. There are a lot of “AUCKLAND FOOTBALL IS SUPPORTIVE OF ANY INITIATIVE IN positives in our game with rising participation numbers, men’s and woman’s CLUB FOOTBALL WHICH AIMS TO DELIVER SUSTAINABLE AND national teams competing at FIFA world cup events and a professional player pathway. However, there are some fundamental issues with the model at the club HIGH-QUALITY EXPERIENCE FOR CLUB MEMBERS OF ALL AGES level. and the regional federations are working hard to AND STAGES. THIS PROJECT CERTAINLY SETS OUT TO ACHIEVE ensure club structures are aligned with their objectives and delivering a quality THOSE OUTCOMES AND I APPLAUD THE LEADERSHIP OF BOTH experience for players, coaches, club members and supporters of the game. CLUBS IN CREATING AND EXPLORING A CONCEPT WHICH IS Major issues facing most clubs in Auckland right now are; PROGRESSIVE AND TRULY COLLABORATIVE IN NATURE” • Too many clubs supporting low player numbers • Financially unsustainable • Insufficient number of volunteers STEVE UPFOLD - CEO • Revised competition model and youth framework AUCKLAND FOOTBALL FEDERATION • Increased demands for NZF Club licensing • Incomplete player pathways • Overused and overcrowded fields • Poor facility development • Demand for qualified coaches

03. OUR VISION

AUCKLAND UNITED FC’S VISION IS TO BECOME THE BEST CLUB IN NEW ZEALAND WITH A FINANCIALLY SUSTAINABLE MODEL THAT PROVIDES GREATER ACCESS TO THE GAME FOR THE COMMUNITY AND A PROFESSIONAL PATHWAY FOR ALL PLAYERS IN THE AUCKLAND REGION.

ATTRACT AND RETAIN THE BEST COACHES JOIN AND COMPETE IN THE MEN‘S AND #1 ACADEMY IN NEW ZEALAND AUFC aspires to attract and retain the best WOMEN‘S NATIONAL LEAGUES AUFC Academy will continue the WPSS tradition coaches in New Zealand who measure up to AUFC aspires to join and compete in the recently of producing New Zealand Internationals and international standards. announced national league. Professional Players from every in-take and create strategic partnership with top clubs and academies from around the world.

STRONG COMMUNITY & FANS BEST FOOTBALL FACILITIES BEST DIGITAL AND ONLINE CONTENT AUFC want to be the best supported club in New AUFC want to provide all their members with AUFC aims to have an equally strong Zealand with the local community revelling in the the best football facilities in Auckalnd. The performance off the field with the best digital new club and ensuring all the facilities are a buzz best pitches, changing rooms and clubrooms and online content providing club members and with activity throughout the year and strong providing a great environment for all. the wider community access to all the amazing crowds for both junior and senior matches. happenings within the club in real time. 04. THE BENEFITS

THE TWO CLUBS ARE CONFIDENT THAT BY COMBINING RESOURCES AND CREATING A NEW CLUB IN AUCKLAND UNITED - THEY CAN BUILD A FINANCIALLY SUSTAINABLE CLUB THAT OFFERS THE BEST FACILITIES AND COACHING TO PLAYERS OF ALL LEVELS AND AGES

LONG TERM FINANCIAL SUSTAINABILITY NATIONAL LEAGUE ASPIRATIONS IMPROVED POSITION FOR CLUB LICENSING By combining Three Kings United and Onehunga Auckland United FC has national league aspirations In 2020 the demands for Club Licensing reach a new Sports FC’s resources we feel we can build a club and will apply to obtain a National League License. level with the newly introduced Club Regional License with long term financial sustainability This will be an important development for ongoing and Youth ‘Y’ License. The combined resources of both player pathways. clubs significantly improve the position of Auckland United FC achieving those requirements.

COMBINED TALENT DEVELOPMENT PATHWAY FACILILTY DEVELOPMENT INCREASED PLAYER NUMBERS FOR MEN AND WOMEN With the brand new Keith Hay Park upgrade Drawing on the current player number from both By combining our talent development pathways underway featuring a new clubroom with 2 top clubs, Auckland United FC will have the depth to it will allow both men and women to have access quality pitches in parallel as well as auxiliary grounds support a player pathway from the first kicks program to some of the best coaches in the country with such as Waikaraka Park, Seymour Park, Three Kings to the NRFL Premier League, in both the Men’s and proven methodology in developing players into Reserve, Pollard Park, Nicholson Park, Hillsborough Woman’s pathway. Plus having the numbers to sustain a internationals and professional players. Park and Mt Roskill War Memorial Park, Auckland meaningful in-house competition at the junior level. United will have plenty of facilities to continue to develop over the coming years. 05. CLUB STRUCTURE

AUFC WILL OFFER A WIDE VARIETY OF TEAMS FOR MEN, WOMEN, BOYS AND GIRLS ACROSS ALL AGE GROUPS AND SKILL LEVELS WITH IN HOUSE, AUCKLAND WIDE AND NATIONAL COMPETITIONS. IN 2020 GRADES 5 TO 8 WILL PLAY UNDER THREE KINGS AND ONEHUNGA WITH FULL TRANSITION EXPECTED IN 2021

JUNIOR & YOUTH CLUB SENIOR CLUB

BOYS METRO & CONFERENCE GIRLS PREMIER TEAMS MEN‘S TEAMS WOMEN‘S TEAMS We expect to field Metro Teams in U13, We will have girls teams in U13, U14 Auckland United will have one men’s Auckland United will have one U14, U15 and U17 and expect to field and U16 Premier Girls competitions. team in the NRFL Premier Division. women’s team in the NRFL Premier Conference Teams in U13, U14, U15 and Players – appropriate players for Division. Players – appropriate players U17. Due to Club Licencing Criteria in division with a preference for players for division with a preference for 2020 most of these teams will require developed from within it’s talent players developed from within. participation in AUFC Academy. pathway.

BOYS & GIRLS AFF GRADE TEAMS JUNIOR IN-HOUSE MEN‘S SOCIAL TEAMS WOMEN‘S SOCIAL TEAMS Auckland United will offer teams for Junior football will take place at Keith We expect to field Men’s Social Teams Current women’s social teams will nearly every grade of Junior and Hay Parkand Waikaraka Park. With in a wide range of divisions. Teams can be available to offer pathways Youth Football. the 5th - 12th Grade remaining as an remain the same as they are today and to reserves and premier football, inhouse competition. can choose whether to have Keith Hay along with purely social football. Park or Waikaraka Park as their home ground. 06. AUFC ACADEMY

HAVING BUILT WPSS SOCCER SCHOOL INTO NEW ZEALAND‘S MOST SUCCESSFUL YOUTH FOOTBALL DEVELOPMENT PROGRAMME THE TEAM BRING THOSE SKILLS AND EXPERTISE TO THE AUFC ACADEMY.

ABOUT THE ACADEMY FOUR KEY PILLARS

For the past 5 years, Wellington Phoenix Soccer School has been New Zealand’s’ most successful youth academy, having produced more than 30 New Zealand age- group international. As part of the commitment to the success of Auckland United FC, the current WPSS directors of WPSS have agreed to re-brand to Auckland United Academy. PROFESSIONAL COACHES OVERSEAS TOURS Our coaches are vital in helping young Our teams are regularly invited to the COACHING PHILOSOPHY players grow into the players they best Youth Tournaments all over the aspire to be. A developed methodology world where we have played against The AUFC Academy will deliver a modern football philosophy with an emphasis on based on technical, tactical, and the likes of Barcelona, Real Madrid “Aggressive, Intelligent, attacking football”. WPSS delivers this modern and exciting cognitive understanding of the game is Arsenal and Sporting Lisbon. brand of football, underpinned by a fundamental life skills programme to develop led by the team. young players to achieve both on and off the field. Our full-time elite programme consists of a year-round periodised plan that enables players to develop their individual ability and also team-based tactical awareness.

“OVER THE LAST 10 YEARS WE HAVE ESTABLISHED A QUALI- TY YOUTH ACADEMY AND PLAYER PATHWAY AT ONEHUNGA SPORTS. THE ACADEMY HAS PRODUCED MANY NZ INTERNA- PROVEN PATHWAY LIFE SKILLS The Academy has created over AUFC Academy is underpinned by TIONAL PLAYERS AND PROFESSIONALS. WITH AUCKLAND 40 New Zealand Internationals a Life Skills programme to ensure UNITED F.C, I BELIEVE THAT WE CAN TAKE OUR ACADEMY TO across NZ U17, U20, U23 and All we are not only developing good ANOTHER LEVEL AND CREATE A NEW ENVIRONMENT THAT EX- Whites as well as 8 Professional players, but also great people. players in the last decade. CITES EVERYONE IN THE FOOTBALL COMMUNITY”

HIROSHI MIYAZAWA - TECHNICAL DIRECTOR 07. FOOTBALL OPERATIONS

TECHNICAL STAFF TO LEAD AUCKLAND UNITED

HIROSHI MIYAZAWA JO DAWKINS

TECHNICAL DIRECTOR DIRECTOR OF FOOTBALL

Miya, as he is commonly known, Jo has directed the Elite Programme has been at the forefront of player at the Wellington Phoenix Soccer development in New Zealand for School and Onehunga Sports for the the past 15 years. Relocating to New past 5 years. During this time, the Zealand to play in the NSL (now club achieved its first NRFL Premier A-League) Miya founded the Wynrs League and victories Academy, Wellington Phoenix Soccer and an unprecedented level of School, and now the Auckland United achievement in Youth Premier, including Football Academy. Miya holds his OFC producing more than 30 New Zealand A Licence and is currently the Assistant Internationals. coach of the New Zealand U20 and U23 National Teams. 08. NEXT STEPS & TIMELINE

THE FINAL STAGES OF APPROVAL PROCESS FOR AUCKLAND UNITED F.C. ARE:

STAGE ONE STAGE TWO STAGE THREE STAGE FOUR STAGE FIVE New entity approval from New entity Incorperated Special General Meeting NZ Football and Auckland Amalgamation voting executive committee and constitution adopted Announcment Football Federation Approval by members

COMPLETE UNDERWAY COMPLETE UNDERWAY MONDAY 18TH NOVEMBER

TIMELINE

NOVEMBER FEBRUARY MARCH

AUCKLAND AUFC ACADEMY AUFC PLAYS UNITED IS IS LAUNCHED ITS FIRST LAUNCHED MATCH

Club Planning is The AUFC Academy The 2020 Season underway, branding kicks off in Term 1, kicks off with 9th has been completed 2020 with age groups Grade through and consent from NZ from 8-18 year olds. to Senior Men Football and AFF is in representing AUFC motion. for the very first time.

2019 2020 09. AUFC BRAND

CITY PRIDE & FC TRADITION THE RING

The name of our legendary city is proudly The ring represents our inclusive spirit, positioned atop of the logo with the F.C. strength and soladrity and bringing all descriptor paying tribute to the origins of the logo’s content together into a really the sport, and embraces a universal standard clean, concise and striking badge that recognised across cultures. club members will be proud to wear on playing shirts and supporters apparel.

THE INTERLOCKED A SOUTHERN CROSS STARS

The intertlocked A represents the coming The Southern Cross is evocative of place or together of two clubs in Three Kings Utd origin to all New Zealander’s, featuring on & Onehunga Sports to join forces to form our national flag as well as continuing to light a new great football club in Auckland. It up the southern hemisphere sky every night. also represents the clubs desire to create both a strong junior and senior football program bringing long term sustainability

GOLD, BLACK & WHITE SIX KEY STAKEHOLDERS

Our signature colours project a new future The six lines, each represent a key stakeholder and a club that is modern, professional and in Auckland United. aspires to be the best on and off the pitch. 1. Junior Players 2. Senior Players 3. Coaches & Staff 4. Parents & Supports EST 2020 5. Local Community 6. Football Partners The year that Auckland United F.C. will play it’s first match. 10. CLUB DETAILS

OUR CONTACT EMAIL IS [email protected]

WEBSITE INSTAGRAM FACEBOOK

AUCKLANDUNITEDFC.ORG.NZ @AUCKLANDUNITEDFC /AUCKLANDUNITEDFC and success. Auckland United F.C. www.aucklandunitedfc.org.nz

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