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Corporate Presentation- 4Q2019 Legal Disclaimer

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Corporate Presentation- 4Q2019 Legal Disclaimer Imagen: Café Tacvba CORPORATE PRESENTATION- 4Q2019 LEGAL DISCLAIMER As a precautionary note to the reader, except for the historical information provided herein, certain matters discussed in this document constitute forward-looking statements. These statements assume that there are risks and uncertainties, including the economic conditions in Mexico and other countries where CIE operates, as well as fluctuations in the value of the Mexican peso against the United States dollar. The use of registered trademarks or commercial trademarks in this document is exclusively for illustrative purposes and is not intended to violate copyrights and/or intellectual property laws applicable in the countries where CIE, its subsidiaries, and those companies with which CIE maintains commercial or business relationships, operate. TABLE OF CONTENTS 1 Introduction to CIE: Business Model Our resources and capabilities 2 Strategic Business Units: CIE Entertainment CIE Special Events Other Businesses 3 Minority Investments 4 4Q2019 Results THE ENTERTAINMENT INDUSTRY At-home Intermediate Out-of-home Live entertainment Mass media Amusement parks Streaming Business tourism Museums and expos Videogames Movies Sports Social networks 4 VENUE CONTRACT SAFETY & C I V I L PROTECTION CURATE FORMAT CREATE STAGE ADAPT SERVICES F O O D & BEVERAGES LOGISTICS LIVE ENTERTAINMENT PROFILES ANNOUNCEMENTS VISIBILITY INVITATIONS / TICKETS HOSPITALITY C O N T R O L O F ACCESS ACTIVATIONS S E A T I N G / CATEGORIES Taxes Purchasing Legal Customer Service Marketing Commercial Area Finance Insurance 5 FUTURE New types of entertainment Innovation to the business model Use of technology to learn about and improve the fan experience 6 NOW CURATORS TALENT FAN BRANDS MEDIA Consumes and produces entertainment thanks to the evolution of technology 7 TABLE OF CONTENTS 1 Introduction to CIE: Business Model Our resources and capabilities 2 Strategic Business Units: CIE Entertainment CIE Special Events Other Businesses 3 Minority Investments 4 4Q2019 Results CORPORATE STRUCTURE BUSINESS UNITS CIE Entertainment CIE Special Events Other Businesses OCESA LOGRA REFORESTACION Y PARQUES ENTRETENIMIENTO CREA ENTITIES CENTRO CITIBANAMEX A LA CARTA MEXICAN GRAND PRIX (F1) Mexico, Colombia, Mexico and abroad Colombia MARKETS Central America SERVED Promotion of live events Event logistics and operation, Operation and development meetings, exhibitions and of El Salitre Mágico, an Operation and administration of conventions amusement park in Bogotá, show venues Colombia Automated ticketing Special and corporate events Advertising sponsorships for Operation of Centro Citibanamex MAIN brands, companies and OPERATIONS government entities Government events Sale of food, beverages and Banquet service souvenirs Mexican Grand Prix – F1 Artistic agency REVENUES 2019 $ 9,211 $ 2,288 $ 210 $ 11,709 EBITDA LTM 2019 $ 1,773 $ 527 $ 36 $ 2,336 (Numbers in millions of Mexican pesos, unless otherwise indicated) 9 INTEGRATED BUSINESS MODEL Promoter Ticketing Venues Sponsorship 10 10 CIE ENTERTAINMENT MUSIC CONCERTS, FAMILY, CULTURAL AND SPORTING EVENTS M USE C D S - C RYSTAL S HAWN M ENDES C HICAGO MARKETS • Mexico and Colombia • Central America and the Caribbean SERVICES • Contracting and promoting musical concerts, and family and sporting events • Regional and local tours of large concerts and other live events • Integrated offer of promotion and production services in the region B ILLY I DOL J ONAS B ROTHERS 11 CIE ENTERTAINMENT MUSIC FESTIVALS THROUGHOUT MEXICO IN 2019 CD DMXISNEY ON ICE C DMX M ONTERREY M ORELOS C DMX M ONTERREY C DMX E STADODO DE MDEÉXICOO G UADALAJARA Q UERÉTARO P UEBLA C DMX M ÉRIDA J ALISCO 12 12 12 C DMX M ONTERREY P UEBLA C HIHUAHUA C IUDAD DE M EXICO L EÓN C DMX CIE ENTERTAINMENT EVOLUTION OF THE PORTFOLIO OF FESTIVALS AND FUTURE PLANS 2015 2016 2017 2018 2019 EDC EDC EDC EDC EDC Ceremonia Ceremonia Ceremonia Ceremonia Ceremonia Vive Latino Vive Latino Vive Latino Vive Latino Vive Latino Pa'l Norte Pa'l Norte Pa'l Norte Pa'l Norte Pa'l Norte Coordenada Coordenada Coordenada Coordenada Coordenada Corona Capital Corona Capital Corona Capital Corona Capital Corona Capital Live Out Live Out Live Out Live Out Live Out Hell & Heaven Hell & Heaven Domination Northside Northside Northside Northside Beyond Wonderland Beyond Wonderland Beyond Wonderland Tecate Comuna Tecate Comuna Tecate Comuna Tecate Arcadia Tecate Arcadia Tecate Arcadia Tecate Península Tecate Península Tecate Península Tecate Sonoro Tecate Sonoro Tecate Sonoro Tecate República Tecate República Tecate República Coca-Cola Flow Coca-Cola Flow Coca-Cola Flow Tecate Supremo Tecate Supremo Corona Capital GDL Corona Capital GDL Tecate Bajío Tecate Bajío Pulso GNP Pulso GNP Rio Solar Vaivén Sónar Bravo 7 9 16 20 24 13 CIE ENTERTAINMENT LARGE-SCALE / BROADWAY TYPE SHOWS RENT JESUS CHRIST SUPERSTAR THE FULL MONTY L E S MISÈRABLES PHANTOM OF THE WICKED FIDDLER ON THE THE LION KING OPERA ROOF BEAUTY AND THE THE MAN OF LA MANCHA BEAST CHICAGO MAMMA MIA ! M A R Y POPPINS HOY NO ME PUEDO LEVANTAR14 CIE ENTERTAINMENT VENUES 15 venues under long-term operation Foro Sol Hermanos Rodríguez Car Racetrack Auditorio Nacional Venue: approximately 65,000 seats Venue: 65,000 seats Venue: 10,000 seats Expires: August 2021 Expires: August 2021 Expires: Dates are bid on Palacio de los Deportes Pabellón Cuervo Teatro Metropolitan Teatro Insurgentes Venue: 21,000 seats Venue: 4,000 seats Venue: 3,165 seats Venue: 1,030 seats Expires: August 2021 Expires: February 2029 Expires: December 2021 Expires: December 2021 Auditorio Plaza Condesa Teatro Telcel Teatro Libanés Arena VFA (Guadalajara) Venue: 2,450 seats Venue 1,600 seats Venue: 540 seats Venue: 12,000 seats Expires: May 2029 Expires: Annually Expires: December 2025 Expires: August 2020 Estadio 3 de Marzo (Guadalajara) Auditorio Citibanamex (Monterrey) Foro GNP (Mérida) Acropolis (Puebla) Venue: 18,750 seats Venue: 7,000 seats Venue: 10,000 seats Venue: 10,229 seats Expires: August 2029 Expires: October 2048 Expires: May 2028 Expires: May 2028 15 14 ENTERTAINMENT: A DIVERSIFIED CLIENT PLATFORM 16 CIE ENTERTAINMENT TICKETING FOR EVENTS AND VENUES SALES CHANNELS • Points of sale: • 380 locations in malls and national department stores • Call centers: 18 million calls per year CDMX 5325 9000 27 years of experience in ticketing for concerts, theater productions, MTY 8369 9000 cultural, family and sporting events, among others. GDL 3818 3800 Large number of affiliated venues and promoters for the sale, control and • www.ticketmaster.com.mx distribution of tickets to live events. 9.9 million single users per month Certification ISO 9001:2015 85.6 million visits per month Capacity: 4,200 transactions/ minute Interactive digital community: • Box offices at venues: • Operated by event promoters and/or show and sporting venues @Ticketmaster_Me Ticketmaster_mx ticketmaster_mx 134 thousand followers 1.5 million fans 1.3 million followers 17 CIE ENTERTAINMENT ARTISTIC AGENCY Agency that represents artists, markets live shows, and that has a record label, with operations in Mexico and Latin America CAIFANES MA RÍ A JO SÉ BRONCO YURIDIA MOENIA RÍ O RO MA ANA TORROJA PEPE AGUILAR ZOÉ ÁNGELES AZULES PAT Y C A N T Ú JUANES MIGUEL BOSÉ MO RAT HA*ASH 18 PROMOTERS, STADIUMS & AMPHITHEATRES – 4Q 2019 (Box office figures in millions of US dollars and thousands of tickets) Boletos Taquilla Boletos Taquilla 1. Foro Sol 882 $44 1. Live Nation 46,662 $3,808 2. Wembley Stadium 856 $102 2. AEG Presents 14,844 $1,407 3. MetLife Stadium 811 $89 3. OCESA/CIE 4,610 $240 4. Allianz Parque 577 $43 4. Semmel Concerts Entretainment 3,248 $181 5. Olympiastadion 358 $34 5. Feld Entertainment 3,104 $99 6. Messina Touring Group 2,818 $249 7. FKP Scorpio Konzertproduktionen 2,754 $193 Boletos Taquilla 8. SJM 2,688 $215 1. Outside Lands Music & Arts Festival 206 $30 9. Zignia Live 2,214 $56 2. Life Is Beautiful Festival 130 $18 10. MDC Productions 2,301 $159 3. Lollapalooza Brazil 246 $14 11. Marshall Arts 1,952 $235 4. Corona Capital 180 $12 12. TEG Dainty 1,836 $185 5. Southside Festival 62 $12 13. Premier Productions 1,740 $63 6. Hurricane Festival 63 $11 14. FPC Live 1,480 $99 7. Paleo Festival 210 $11 15. Another planet Entertainment 1,464 $117 8. Bluesfest 105 $11 16. T4F 1,175 $57 9. EDC Mexico 219 $11 Fuente: Pollstar 19 THE VENUES WHERE WE OPERATE: This is the most prestigious of the OCESA properties. This space combines intimacy and the most exclusive entertainment for VIPs Each guest experiences the most important and anticipated events with unique benefits, such as: BENEFITS 20 RFID technology that turns a bracelet into a virtual wallet for a better purchasing experience that is more comfortable and faster, creating a more practical and transparent environment for the event’s organization BENEFITS • Visibility of the user’s expenses • Monitors transactions / area • Improved auditing of concession stands • Innovation in brand activations 21 19 Platform that intensifies the experience of people who attend concerts and music festivals, as they become a “special guest” 22 20 ARM | Artist Relationship Management Creative solutions based on international talent that allows them to identify and connect with their audiences in a memorable way MARKETS • Commercial clients • Government clients SERVICES • Hiring talent for public or private events • Product ambassadors or for specific projects 23 21 TABLE OF CONTENTS 1 Introduction to CIE: Business Model Our resources and capabilities 2 Strategic Business Units: CIE Entertainment CIE
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