DLA Piper WIN Client Training 11th April 2014

© Møller PSFG Cambridge Limited 2011 1 Outline of the session

14:00 Introduction 14:20 Section 1: Confidence 15:00 Break 15:20 Section 2: Credibility 16:00 Section 3: Connectedness 16:45 Share ideas, wrap up 17:00 Close

© Møller PSFG Cambridge Limited 2011 2 Outstanding people with a distinctive brand

© Møller PSFG Cambridge Limited 2011 3 C3 Model of influencing

© Møller PSFG Cambridge Limited 2011 4 Surface and deep confidence

Surface Tactics/ Confidence Techniques

Deep Mindset/ Confidence Deep Practise

© Møller PSFG Cambridge Limited 2011 5 Reputational drivers

Rate yourself Top 3 Reputational Drivers 10 (high) – Priority to Goal? – what would you change? 1 (Low) act on  Good with clients  Develops / wins clients  Safe work delivery (project /matter management)  Demonstrates technical strength with others (internal and external)  Commercial (makes the numbers, manages WIP and billing, controls budget)

 Commercial (talks business – not a geek)  Good with partners (helps them succeed)  Good with associates  Puts the hours in/ committed to the firm  Innovates/initiates  Confident  Reliable

© Møller PSFG Cambridge Limited 2011 6 Experience, competence To take your next career step: and knowledge .Where are you under/ Most visible but over-developed ? tip of the iceberg .What behaviour / activity/ skills and knowledge do you need to acquire or change?

Area where most people struggle to adapt and perform Style, image Relationships and and reputation networks How to change the perception Who are the key people of others to know, influence and trust?

© Møller PSFG Cambridge Limited 2011 7 Olympic 1988 - 100 m Place Name Nationality Time Types of Goals 1st Adrian Moorhouse Great Britain 1:02.04 2nd Károly Güttler 1:02.05

3rd Dmitry Volkov 1:02.20

th VISION 4 Canada 1:02.38  Sport example: Be the world’s best swimmer 5th Tamas Debnar Hungary 1:02.50 6th Richard Schroeder United States 1:02.55

OUTCOME 7th Gianni Minervini Italy 1:02.93

 Sport example: Win Olympic gold medal for 8th Christian Poswiat 1:03.43

PERFORMANCE  Sport example: Swim 100m in less than 62.3 seconds PROCESS  Sport example: Point of control

Work with the nutritionist for the best diet Changes Measures Practice 50 gun starts per day Practice 50 first length turns per day every Practice 50 ten metre week 100 chin curls twice a day at 15 kilo weight

© Møller PSF Group Cambridge 2011 © Møller PSFG Cambridge Limited 2011 8 Personal Development Plan

My Career Goal My operating plan Activity that supports this * Actions I will take to get Time frame What I want to achieve I.e. things that I do on a Who can help me? started regular basis that support the goal

Short term

within 3 months

Mid-term within 6 months

Long term within 12 months

* I.e. what are the important things I must do regularly to move towards achieving my agenda item?

© Møller PSFG Cambridge Limited 2011 9 Reputation Headline

Your Reputation Headline (How people know you – a synthesis and shorthand version of how others describe you)

Current

Future

© Møller PSFG Cambridge Limited 2011 10 Reputation Drivers

Rate yourself Top 3 Reputational Drivers 10 (high) – Priority to Goal? – what would you change? 1 (Low) act on  Good with clients  Develops / wins clients  Safe work delivery (project /matter management)

 Demonstrates technical strength with others (internal and external)

 Commercial (makes the numbers, manages WIP and billing, controls budget)

 Commercial (talks business – not a geek)  Good with partners (helps them succeed)  Good with associates  Puts the hours in/ committed to the firm  Innovates/initiates  Confident  Reliable

© Møller PSFG Cambridge Limited 2011 11 Differences?

 Height  Voice  Gestures  Posture  Handshake  Smiling

The notion of authority is often associated with men, this can result from the fact that they are taller, heftily built, lower pitched voices they start with an advantage

© Møller PSFG Cambridge Limited 2011 12 Using our power

After 2 minutes –

20% increase in testosterone

and a

25% decrease in cortisol

© Møller PSFG Cambridge Limited 2011 13 The impact of mindset

Mindset Behaviours Results

© Møller PSFG Cambridge Limited 2011 14 Differences?

 Imposter syndrome  “ A legend in your own mind”  I’d like to thank …..  Are you going to apply?

© Møller PSFG Cambridge Limited 2011 15 Our aim

Awareness Responsibility

Current behaviour/skill Flexibility level/impact

© Møller PSFG Cambridge Limited 2011 16 Who are you kidding?

The impostor syndrome is a psychological phenomenon in which people are unable to internalise their accomplishments. Those with the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck.

Michelle Pfeiffer has been nominated for three Academy Awards and six Golden Global awards.

When asked how she had developed her gifts, Pfeiffer responded, “I still think people will find out that I’m really not very talented. I’m really not very good. It’s all been a big sham.”

© Møller PSFG Cambridge Limited 2011 17 A Self Fulfilling Prophecy?

In a study of 1000 Harvard Law Students found that in almost every category of skills relevant to practising the law women gave themselves lower scores than men.

We hold our selves back – we lack self confidence, we don’t raise our hands, we pull back not lean in

© Møller PSFG Cambridge Limited 2011 18 Tipsheet

Behave as if:  Knock on the door  Put your hand up  Join up and join in  Lean in  Have a go  Take a risk

© Møller PSFG Cambridge Limited 2011 19 Getting the Balance Right

© Møller PSFG Cambridge Limited 2011 20 Credibility attractors

In my experience … What I know works is Credibility detractors:

My professional advice to you is …..  Hedging What is happening out in the market is ..  Over smiling  Apologising What other Practices/Firms are doing is …  Hesitating My experience tells me …..  Being humble  Softening I have a great deal of experience in this area  What do you think? I am an expert in ….  We, we, we I have led/managed/influenced

© Møller PSFG Cambridge Limited 2011 21 Tip sheet

 Claim your authority  Don’t assume you have it  Don’t assume others will do it for you  Don’t let others take it away  Promote yourself  Use powerful language

 Use personal pronouns

© Møller PSFG Cambridge Limited 2011 22 Its not what you say but how you say it

 How certain are you of that?

 Statements versus questions  Why don’t you say what you mean?  Don’t talk when I am interrupting  Can anyone hear me?  Me myself I  Language – powerful or powerless  Negotiating inside out or outside in

© Møller PSFG Cambridge Limited 2011 23 Didn’t I just say that?

“She cocked her head, filled the air with social chatter and above all smiled”

© Møller PSFG Cambridge Limited 2011 24 Avoid

Ritual Sounds like Hesitations Well we could try…. I think we might Intensifiers I really do like that Tag questions Its about time we started isn’t it? Disclaimers I am not really an expert on this but Hedging I’m sort of disappointed Minimisers I am just, I just .. Generalisations I have done a little bit, I have some experience

Low impact I do, I work in, I help the team who Conditionals We could do this if you think it might be relevant

Seeking permission Is it ok with you if I might… Diffusing responsibility We will certainly, we all believe that

© Møller PSFG Cambridge Limited 2011 25 Authority Markers

Voice pitch, volume, tempo, timbre and rhythm Dress References to people worked with elsewhere Common interest.

References to work done elsewhere Framing of future contact References to key trends in the sector

Handshake Use of challenging questions that Gait and stance require them to think in new ways

Title/role Breathing Eye contact, with the speaker, others in the room and those you address

Posture Use of their name

Making statements Distance

© Møller PSFG Cambridge Limited 2011 26 Conversational Rituals

 Small talk  Troubles talk  Feedback  Listening and speaking

 Joshing, banter, playful one up manship  Smiling

 Agreeing

© Møller PSFG Cambridge Limited 2011 27 How Women Decide

Women Men Women see a big meeting with a provider as a chance A near final step in the process when they are to explore options in collaboration narrowing down options

Inclined to be inquisitive wanting to hear everyone’s End a conversation once they connect to a good idea thoughts before deciding RFP is a map, a useful guide to explore once in the A tool for bounding the scope of an engagement and territory for clarifying needs and decision criteria in advance

Seek a creative solution Looking for holes and weaknesses in our arguments

Important to meet the people we will be working with High ranking people from the seller attend to signal the importance of the project Pay more attention to taking a co-operative approach Status and hierarchy are important to decisions and engaging with all stakeholders

© Møller PSFG Cambridge Limited 2011 28 What would we use this for?

Analyse patterns of behaviour Determine the style of others Assess your own style Plan to accommodate others‘needs Treat others as they want to be treated

© Møller PSFG Cambridge Limited 2011 229 9 Horizontal Axis

Degree to which a person tends to "ask" or "tell" in interactions with others

Verbal indicators

slower…pace of speech…faster less…quantity of speech…more

quieter…volume of speech…louder

Ask Tell

relaxed…use of hands…directive

lean back…body posture…lean forward

less…eye contact…more

Non-verbal indicators

© Møller PSFG Cambridge Limited 2011 30 Vertical Axis Degree to which a person tends to "control" or "display" their emotions

Verbal indicators Non-verbal indicators

monotone tasks facts / data Control less rigid controlled

emotion subjects descrip-tions use of facial in voice posture hands expression

inflection people opinions / Display more casual animated stories

© Møller PSFG Cambridge Limited 2011 31 Four Social Styles (Merrill & Reid)

Control

ANALYTICAL DRIVER

Ask Tell

AMIABLE EXPRESSIVE

Display

© Møller PSFG Cambridge Limited 2011 32 Caveats

. Style is an explanation, not an excuse . There is no such thing as • Good or Bad Style • Right or Wrong Style . Style does not predict success in any occupation . Beware of • Generalities (simplistic stereotyping) • Snap Judgements – avoid them by gathering data over time . Just remember: 75% of the world is not in your quarter!

© Møller PSFG Cambridge Limited 2011 33 Characteristics

ANALYTICAL AMIABLE DRIVER EXPRESSIVE Accurate Accommodating Action-oriented Animated Analytical Agreeable Adventurous Charismatic Consistent Appreciative Authoritative Dramatic Detail-oriented Cooperative Candid Enthusiastic Diligent Diplomatic Challenging Lively Logical Even-tempered Competitive Motivating Meticulous Generous Hard-driving Optimistic Orderly Patient Impressive Outgoing Precise Sentimental Powerful Popular Task-oriented Supportive Results-oriented Spontaneous Technical Trusting Self-reliant Stimulating Thorough Understanding Strong-willed Talkative

© Møller PSFG Cambridge Limited 2011 34 Personal styles at work

ANALYTICAL DRIVER

. ‘do it right or not at all!’ .‘just do it!’ . reflective .active . wants to know how .wants to know what and when . likes to plan .likes to take charge

. ‘we’re in this together!’ . ‘let’s all do it!’ . empathetic . outgoing . wants to know why and who . wants to know who else . likes co-operation and loyalty . likes energy and optimism

AMIABLE EXPRESSIVE

© Møller PSFG Cambridge Limited 2011 35 What they say

ANALYTICAL DRIVER

. "I think…" ."I will…"

. "I feel…" . "I want…"

AMIABLE EXPRESSIVE

© Møller PSFG Cambridge Limited 2011 36 How they communicate

ANALYTICAL DRIVER

. Written .Spoken/Visual . Sceptical .Blunt . Listens critically .Interrupts frequently . Likes documentation .Likes conclusions first . Dislikes exaggeration .Dislikes introductions/background

. Dialogue . Visual/Spoken . Informal . Dramatic . Patient . Easily distracted . Likes discussion . Likes to contribute . Dislikes pressure . Dislikes details

AMIABLE EXPRESSIVE

© Møller PSFG Cambridge Limited 2011 37 Work style

ANALYTICAL DRIVER

. Makes strong efforts to organise . Makes efforts to control . Thorough, attentive to detail . Intense, driven . Takes action cautiously . Does several things at once

. Makes efforts to relate . Makes efforts to involve others . Easy going, avoids conflict . Unstructured and impulsive . Supportive and service oriented . Lots of people interaction

AMIABLE EXPRESSIVE

© Møller PSFG Cambridge Limited 2011 38 Use of time

ANALYTICAL DRIVER . Precisely scheduled . Has time for people with .Tightly scheduled competence .Has time for people who are useful . Balanced focus on the past, present .Focus on the present and future

. Loosely scheduled . Over committed . Has time for everyone . Has time for people who respond . Focus on the past . Focus on the future

AMIABLE EXPRESSIVE

© Møller PSFG Cambridge Limited 2011 39 Decision making

ANALYTICAL DRIVER

. Conservative . Pragmatic . Slow to decide . Fast to decide . Likes to study all alternatives . Likes efficient alternatives

. Idealistic . Adventurous . Tentative . Willing to take risks . Likes group consensus . Likes creative ideas

AMIABLE EXPRESSIVE

© Møller PSFG Cambridge Limited 2011 40 Fears

ANALYTICAL DRIVER

. Criticism . Being taken advantage of . Being wrong . Loss of control

. Isolation . Being bored . Loss of security . Rejection

AMIABLE EXPRESSIVE

© Møller PSFG Cambridge Limited 2011 41 Working with

Analytical Driver DO DON’T DO . Talk facts .Be vague, . Be brief and efficient DON’T . Be logical and well inconsistent or illogical . Get to the bottom .Be ambiguous organised .Rush things line .Get too personal . Allow time to ponder .Be too personal . Let them feel in .Give too much detail control

DO DON’T DO DON’T . Illustrate concepts .Get straight down to . Be easy and informal .Hurry them with stories business . Emphasise a team .Confront them . Seek their ideas and .Be too serious approach .Be dictatorial or input .Put down their . Be flexible autocratic . Focus on the big enthusiasm and picture excitement

Amiable Expressive

© Møller PSFG Cambridge Limited 2011 42 Axis

© Møller PSFG Cambridge Limited 2011 43 Leadership styles

Passionate, inspiring, Strategic, visionary shaping Leading from the front

Leading from the back

Holding to account, Empowering, caring, discerning, standing for values, emotional support evaluating

© Møller PSFG Cambridge Limited 2011 44 Leadership – in a reactive state

Overbearing, Calculating, using mental dominant, forceful, strength to manipulate, ‘just do what I say’, withholding, persuasive, feels bullying Leading from the front like they’re not listening but using all their powers of intellect to get you to agree

Superior withdrawal, Pleasing quality, avoiding, discernment turns to Leading from the back colluding, won’t have tough judgment, “I told you so”, “I’m conversations, take their just waiting for these idiots to purpose from making others finish what they’re doing feel better, part of their pay (before I re-engage) back is popularity, over time leads to under performance not being dealt with

© Møller PSFG Cambridge Limited 2011 45 “People are attracted to you by what they see in you; they remain attracted to you by what you see in yourself."

Mark Amend

© Møller PSFG Cambridge Limited 2011 46 Summary

We have looked today at:

 How important it is to make ourselves stand out in some way from 'crowd'

 How do we demonstrate and believe in our own power?

 How do the three elements of Confidence, Credibility and Connectedness combine to make us effective?

 What is our own personal leadership 'style' and how does that drive our behaviours with others?

 How do we interact with our stakeholders and communicate the self belief which is built on our own distinctive brand?

"People are attracted to you by what they see in you; they remain attracted to you by what you see in yourself"

Thanks for your attention and good luck with it all....

© Møller PSFG Cambridge Limited 2011 47