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Home , Amsterdam, Damrak, Dam Square, De Pijp, Jordaan, Kalverstraat

Cushman & Wakefield Global Guide

Cushman & Wakefield | Amsterdam | 2019 0 As one of ’s most vibrant cities, Amsterdam boasts a hosting some of the world’s most impressive art museums in a free spirited environment where for centuries now, all walks of life are welcome. In recent years, the greater Amsterdam area has become an attractive destination for international headquarters, students and tourists with a fast growing residential market and an excellent shopping experience. Featuring everything from multi-storey department stores and exclusive boutiques to antiques and contemporary Dutch design, Amsterdam serves even the most demanding shoppers. A reputed for its innovation and creativity, Amsterdam is home to many established and upcoming talents in the field of . The city has more than 863,000 inhabitants and approximately 1.0 million sqm of retail floor area. In addition to all the big brands, fashion chains and international designers, the boasts numerous up-and- coming Dutch designers and independent shops. The different offer distinct shopping opportunities such as the hip and Nine area or the luxury boutiques in the Museum Quarter and vintage shops around Waterloo square, not to mention the daily open air local markets to really meet the locals who originate from all over the world. In 2018, more than 19 million people visited Amsterdam and this number is still increasing. Important drivers behind the acceleration are outstanding connections by air (Amsterdam-Schiphol Airport, serving 71 million passengers making it the third largest airport in Europe), by land (Central with 250,000 daily travellers and by sea (Passenger Terminal Amsterdam, for cruise ships, generating 253,000 visits to Amsterdam alone). AMSTERDAM Amsterdam’ has shown a strong performance of its retail market over the past decade. The inner-city still attracts many international retailers and is seen as a stepping stone to Europe (e.g. Apple, OVERVIEW Topshop), whereas the , the most expensive retail location in the and 17th in the world, still sees demand from all around the globe. Furthermore, the parallel and are developing quickly with the arrival of international retailers Uniqlo, Lululemon, Primark, Hudson’s Bay, and Arket.

Cushman & Wakefield | Amsterdam | 2019 1 AMSTERDAM KEY RETAIL STREETS & AREAS

KALVERSTRAAT LEIDSESTRAAT

The Kalverstraat is the main shopping in The Leidsestraat connects the crowded tourist Amsterdam, as well as the Netherlands. All of the major with the Kalverstraat retail area. The square (inter)national retailers and brands are located on this and street are still best known for the many restaurants street. The street mostly focuses on big brands and fast and cafes that are located there, but has become fashion, such as ZARA, H&M, Topshop and smaller increasingly popular with retailers looking for a more labels such as Urban Outfitters, Under Armour, Kiko and premium location in recent years because of the high Perry. footfall it generates through the Heiligeweg and Leidsestraat that leads to the Leidseplein. This is where The Kalverstraat is the busiest shopping street recording the first Dutch Apple store was opened in 2012. the highest footfall of the Netherlands. Various Focusing slightly more on the premium market than international retailers hold large stores here close to Kalverstraat, the Leidsestraat is now occupied by square, like the department stores Bijenkorf and retailers such as Michael Kors, Abercrombie & Fitch, Hudson’s Bay. The latter also has an entrance at the Ted , COS and Hugo Boss. Rokin, making this area vibrant with a mix of food & beverage, hospitality and retail. Several stores at the other side of the , like Primark, have two entrances as well connecting the Nieuwendijk with the Kalverstraat.

Cushman & Wakefield | Amsterdam | 2019 2 AMSTERDAM KEY RETAIL STREETS & AREAS

P.C. HOOFTSTRAAT 9 STRAATJES

The P.C. Hooftstraat is situated in Amsterdam’s Museum The 9 Straatjes is an area of nine streets, located in the Quarter district next to the and close to the heart of the city’s historical district, west of the Leidseplein. It is best described as Amsterdam’s Rodeo Kalverstaat with a unique mix of food, local and Drive. Luxurious and posh, it hosts the world’s biggest international small sized shops, art galleries, jewellers, brands, luxury clothes, and cosmetics. The street boutiques and vintage stores. Founded as a benefits from its close proximity to tourist hot spots such shopkeepers association in the mid-nineties by a as the Museum square with its world-class museums collective of indie entrepreneurs, it has quickly grown including the Rijks Museum, and into the largest and most well known boutique retail area contemporary Stedelijk. The P.C. Hooftstraat, as well as of the country. Comparable retail areas in Europe a part of the Van Baerlestraat, are the most important include ’ Le Marais and ’s Carnaby street. luxury retail locations in the country and hold various Attracted by the hip and nonconformist character of the well-known luxury brands such as Gucci, Prada, Louis area, together with ever-increasing footfall, the 9 Vuitton, Chanel, Dolce & Gabbana, Burberry, Hermes, Straatjes is an attractive shopping area to deploy ‘non Bulgari, Tiffany & Co, Cartier, IWC , Oger mainstream’ labels. Nowadays, despite the presence of and Longchamp. shops such as Ace and Tate, Amator and Laura Dols, the area has become more mainstream over the years with several international retailers present, such as Lululemon, Dr. Martens, Timberland, Marc O’Polo, Scotch & Soda, Lee and Replay.

Cushman & Wakefield | Amsterdam | 2019 3 AMSTERDAM MARKET OVERVIEW

KEY AREAS/ CONSUMER MAJOR RETAILERS NEW TYPICAL RENT FOR STREETS/ PROFILE PRESENT ENTRANTS 200 SQM UNIT SHOPPING CENTRES Dr. Martens, Timberland, Marc €600 - €1,300/ sqm/ year 9 Straatjes Locals/ Tourists O’Polo, Scotch & Soda, Lee, Replay, Lululemon Chasin’, Clarks €1,000 - €2,450/ sqm/ year Damrak-Dam Locals/ Tourists , H&M, C&A, Primark

Diesel, Nespresso, Scotch & Soda, & €1,700 - €2,400/ sqm/ year Heiligeweg Locals/ Tourists Colourful Rebel Other Stories, Puma

Zara, H&M, Topshop, Urban €2,200 - €3,000/ sqm/ year Kalverstraat Locals/ Tourists Expresso Outfitters, Pull & Bear, River Island

Michael Kors, Abercrombie & Fitch, New Balance, Falke, Scalpers, Calvin €1,850 - €2,600/ sqm/ year Leidsestraat-Leidseplein Locals/ Tourists Ted Baker, Hugo Boss, Apple Klein

Primark, H&M, Zara, JD, HEMA, €1,250 - €2,500/ sqm/ year Nieuwendijk Locals/ Tourists Only & Sons, C&A, New Yorker

Gucci, Prada, Louis Vuitton, Chanel, Dolce & Gabbana, Burberry, Hermes, Karmaloog, Miele €2,500 - €3,000/ sqm/ year P.C. Hooftstraat Locals/ Tourists Bulgari, Tiffany & Co, Cartier, IWC Schaffhausen, Oger, Longchamp

Urban Outfitters, Hudson’s Bay, €7,00 - €1,500/ sqm/ year Rokin Locals/ Tourists Uniqlo Mango, MADE.com

Cushman & Wakefield | Amsterdam | 2019 4 AMSTERDAM SHOPPING CENTRES

KALVERPASSAGE BOVEN ‘T Y

Shopping centre Kalverpassage is the main covered Shopping centre Boven ´t Y is located in the north of shopping area in Amsterdam’s . The shopping Amsterdam and is the main retail area for the district, centre of approximately 11,500 sqm is situated in between comprising approximately 40,000 sqm. The anchor tenant the Kalverstraat, and Heiligeweg in the heart of the of Boven ‘t Y is Media Markt. Nowadays the shopping city. The redevelopment of the Kalvertoren into the centre has difficulties attracting visitors, in part due to its Kalverpassage has been completed and has opened its relatively solitary location and also because the centre new stores for the public. Tenants in this centre include could use a make over. Part of the shopping centre was Hema, Men at Work and Costes. renovated in the second half of 2017, welcoming the new retailers H&M, SoLow and Lidl. Currently plans are being made to further regenerate the centre and its surroundings into a new central district, with retail, leisure AMSTERDAMSE POORT and education. Since 2018 the centre has a stop along a newly constructed metro line, which will connect Shopping centre Amsterdamse Poort is located in the this central district in the northern part of Amsterdam with Zuidoost (South East) district, the second most popular the inner city, boosting the accessibility of the north and office district of the city. This shopping centre is the shopping centre Boven ‘t Y. largest shopping centre in the city, at approximately OSDORPPLEIN 44,000 sqm. It mainly serves local Zuidoost residents while also functioning as an alternative for tourists and Osdorpplein is the main shopping centre located in the fashion-orientated residents of central Amsterdam. There southwestern part of Amsterdam. Originally built in the are plans for the shopping centre to be renovated and early sixties, the centre has been rebuilt and renovated. extended, while in the Zuidoost district a large number of The last major extension is called Westmarket and residential developments will be completed in the next features TK Maxx as its anchor tenant. Westmarket also couple of years. Anchor tenants of the Amsterdamse features 22 shops and a food court With a total surface of Poort are H&M, New Yorker and TK Maxx. Next to the over 35,000 sqm, the shopping centre aims to fulfil a Amsterdamse Poort there is a large leisure and Arena central function in catering to the needs of the Boulevard, around the stadium, including a district residents. Nowadays Osdorpplein is the third multiplex cinema, a home furniture mall, a strip of Big Box largest shopping centre of Amsterdam and holds well- retail (Decathlon, Media Markt), two entertainment venues known retailers such as Media Markt, C&A, Action, H&M (7,000 and 17,000 seats) and a football stadium (55,000 and TK Maxx. seats).

Cushman & Wakefield | Amsterdam | 2019 5 AMSTERDAM SHOPPING CENTRES

GELDERLANDPLEIN

Shopping centre Gelderlandplein is located in the Oostpoort is the main shopping centre located in the southern residential area, in walking district Amsterdam Oost, offering approximately 18,000 distance of Amsterdam’s Central Business District. The sqm of retail space. The shopping centre contains a wide shopping centre caters to the needs of its local residents variety of local and (inter)national retailers, of which the and the relatively wealthy population in both Amsterdam anchor tenant is H&M. The majority of the retail in the Zuid and in . The shopping centre is the fourth shopping centre is focused on daily goods for the largest in Amsterdam, at approximately 34,000 sqm, and surrounding . Within the surrounding area has recently undergone a major renovation and extension. there are several new residential developments and area With its ample parking, it attracts visitors from the upgrades, boosting the district’s attractiveness. Several residential areas of southern Amsterdam, Amstelveen and well known retailers are present in Oostpoort shopping office workers of the district. The shopping centre centre such as Action, H&M, Coolcat and Jack and Jones. contains around 100 shops which can be characterised as a unique blend of specialty shops and big brands, such as Mango, Costes, Sissy Boy, Nelson, Nespresso, Hema and convenience shops and a supermarket including AH XL, Kruidvat and Blokker.

Cushman & Wakefield | Amsterdam | 2019 6 AMSTERDAM FOOD & BEVERAGE

Amsterdam offers a culinary melting pot, Just south of the canal district situates one of the most reflective of the city itself. Whether vibrant areas of Amsterdam. This gentrified former looking for Michelin standard cuisine, a working class neighbourhood, called ‘’ is home to a multicultural community with many trendy restaurants local cosy place or everything in between: reflecting the cosmopolitan character of its residents and from Indonesian to tapas, from visitors. Ever more often, De Pijp is often referred to as Mediterranean to modern Dutch. Amsterdam’s Quartier . When it comes to bars and dining, it is impossible to walk The famous areas, once a working class 50 meters without stumbling across a cosy café or good neighbourhood, has become one of the most expensive, restaurant. When it comes to dining, Amsterdam offers upscale areas of the city. It is home to many plenty of choice no matter the budget, time of the day or galleries and is also dotted with specialty shops and the style of food you are looking for. Head out to De restaurants. Alongside a collection of popular restaurants Hallen, just west of the canal district, where an old in (Boca’s, Daalder, Bordewijk, La Perla) popular streetcar remise has been completely transformed into a culture is never far away as the neighbourhood cherishes including 21 stands surrounding an airy open- its contribution to popular culture (Dutch music). Every plan eating area. Add an extensive wine and a broad night, visitors of numerous pubs resound the famous selection of craft beers for a great eating experience. The Jordan torch songs in the streets. central district contains the largest amount of bars and Like many large cities, Amsterdam also has a China restaurants in Amsterdam, although the Amsterdam west Town. The Chinese and other Asian restaurants and area has seen the largest growth in bars and restaurants. shops are located around the and . The city centre itself boasts a tasteful patchwork of pubs The Nieuwmarkt is also a popular area for local residents. and restaurants. From the touristy bars and all-you-can- Finally, located on the northern IJ bank, the A’DAM tower eat restaurant chains at the Leidseplein, - also known as the ‘Shelltoren’ by many Amsterdammers and the Damrak, to Michelin star restaurants in the canal - is the latest addition to the city’s nightlife. The A’DAM district and beyond: they can be found just next to each has just finished a massive renovation and has been other and all in walking distance. Moreover, the Damrak in transformed into an iconic multifunctional tower. It is now the centre offers a wide variety of restaurants, hotels and home to a mix of offices, cafés, restaurants, a hotel, an leisure. observation point and a revolving restaurant.

Cushman & Wakefield | Amsterdam | 2019 7 AMSTERDAM FOOD & BEVERAGE MARKET OVERVIEW

FOOD & BEVERAGE RENT FOR 350 SQM KEY AREAS CONSUMER PROFILE OPERATORS UNIT

Starbucks, George Deli, Rembrandtsplein Tourists €400 – €600/ sqm/ year Vapiano, Gauchos

Gauchos, Hosokawa Restaurant, Te Pas, Leidseplein Tourists €400 - €600/ sqm/ year Restaurant , Palladium, Bo Cinq, Players

Het Paardje, De Burgermeester, Bar 500, De Pijp Locals €200 - €300/ sqm/ year Barca, Ciel Bleu, Le Restaurant

New King, Geisha, Little Thai Nieuwmarkt/ Zeedijk Locals/Tourists Prince, Café , Café €200 - €300/ sqm/ year Stevens

Café Lowietje, Beulings, Chez Jordaan Locals/Tourists Georges, Ristorante Toscanini, €200 - €300/ sqm/ year Boca´s

De Silveren Spiegel, Toro Rokin/ Damrak/ Singel Locals/Tourists , Restaurant d’Vijff €200 - €300/ sqm/ year Vlieghen,

Cushman & Wakefield | Amsterdam | 2019 8 ARJEN BOESVELDT International Partner, Head of Retail Netherlands UN Studio, 20th floor, Gustav Mahlerlaan 362-364 1082 ME, Amsterdam, Netherlands Tel: +3120 800 2035 Mob: +316 1093 0908 [email protected]

No warranty or representation, express or implied, is made to the or completeness of the information contained herein, and the same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals. © 2019 Cushman & Wakefield LLP. All rights reserved.