Zynga Spells "FUN"

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WORD UP! Zynga spells "F-U-N" and "A-C-C-E-S-S-I-B-L-E" with the launch of Words With Friends on Facebook Bragging Rights Come to Your Facebook Wall SAN FRANCISCO, CA - August 5, 2011 - Zynga, the world’s leading social game developer, today announced that Words With Friends, the mobile word game sensation, is now available on Facebook. Now everyone on Facebook can play their favorite combat crossword game. Additionally, word warriors on Apple iOS and Android devices will be able to port their games between their mobile devices and Facebook. This marks the first time that Zynga has moved a mobile game to Facebook. Launched in July 2009, Words With Friends combines classic and competitive word building with social gaming and provides fun and (usually) friendly competition. Words With Friends on Facebook opens the game up to even more players and makes the game playable across multiple platforms. What’s New? Words With Friends on Facebook will have all of the game’s current features and functionality, plus additional social features, including: ● Brag Feeds: Publicly call out friends on their wall after scoring a 97-pointer, getting a triple letter, triple word, or just generally owning them ● New Notifications: Facebook requests that notify friends when it’s their turn ● Wall-to-Wall Combat: The ability to post new game challenges on your friends’ walls Words With Friends on Facebook is the latest development in the "With Friends" family of games, following the launch of their latest mobile game, Hanging With Friends. Zynga has 12 games available on mobile platforms, including Zynga Poker, CityVille Hometown, FarmVille, Scramble, Drop7, and Chess With Friends. For game assets and additional information, please contact [email protected], or visit: https://zynga.box.net/shared/h7p4p283tmb1aximilof About Zynga Inc. Zynga Inc. is the world's leading social game developer with more than 230 million monthly active users playing its games which include CityVille, FarmVille, Empires & Allies, FrontierVille, Words With Friends, Mafia Wars, Zynga Poker, Cafe World, and Treasure Isle. Zynga Inc games are available on a number of global platforms including Facebook, MySpace, Yahoo, the iPad, the iPhone and Android devices. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga Inc. is headquartered in San Francisco. For more information, visit www.zynga.com or www.zynga.org. Zynga Contacts: Ashley Levine [email protected] (415) 503-0303 .

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INDEX successful, 41–55 A support options, 251 AAck mnemonic, 141 trend, downloaded v. available, 5 a/b testing, 220–221 unsuccessful, 55–59 achievements, 218–219 app analytics, 262 action games subcategory, 74–75 app development. See development actionables, feedback and, 247–250 App Gamer, 270 “Actraiser,” 66 App of the Week, 6, 30, 125–126, 271 Add This, 273 app rankings, 57, 261 AdMarvel, 165 app revenue models, 127–132 AdMeld, 165 business-motivated reasons, 150–155, AdMob, 36, 128, 166, 211, 270, 271 178–183 Adobe Flash Professional CS5, 222, 254, 268 risk/rewards, 124–127, 155–157, 183–184 ads, 165–168 terminology, 146–150 advertising costs, 30–31 app revenue rollercoaster, 126–127 network resources, 270–271 App Store “NinJump HD,” 189–191 crowded zoo, 31–32 placement, 160 demographics, 64–68 unpredictable, 155 evolution, 1–11 Madventure games subcategory, 75–76 keywords, 44–45 Adwhirl, 166, 167, 271 metrics resources, 261–262 affiliates resources, 270–271 search bar, 44 Agile Manifesto, 101–102 App Storm, 270 agile software development, 101–104 app usage, 165–168, 262 Agile Software Development with Scrum App2Market, 272 (Keith), 101, 257 AppAdvice, 270 aisles metaphor, 137 AppAnnie, 46, 47, 57, 58, 74, 76, 261 All Things D, 270 AppData, 221 alpha test stage, 118 Appency, 272 analyzing apps, 41–59 AppFigures, 261 Anderson, Chris, 150 Apple, 195–209 “Angry Birds” apps adapted to iPad, 204–206 ad placement, 165 care, 196–204 “Archetype” v., 107 customer service, 203–204 comparing, 41–43 Design Awards, 271 copycats, 51, 52 Hall of Fame, 4, 50, 51, 107 Hero Inventor Syndrome, 14 little things matter, 200–201 physical forces, 143 review process, 119 physical metaphors, 136 Tapbots case study, 206–209 physics engine, 19, 43, 60, 74, 81, 83, 143 user experience (UX) and, 197–199 popular features,COPYRIGHTED 48–49 value-added MATERIAL benefits, 202–203 reward system, 162 APPLE acronym, 203–204 top game, 36 Applyzer, 46, 47, 261 user engagement, 158 Appolicious, 270 Apalon, 272 Appscout, 270 apps.
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