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2013/2014 Key Clients Newzoo assists in decision making on a strategic, product or marketing level. We provide global overview and deep local insights. Our data is based on a mix of financial analysis of company revenues, primary consumer research and transaction data. 80% of our clients are global headquarters.

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Your Priorities,

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We scope our services to suit your priorities in terms of geography, business models and market segments

www.newzoo.com Newzoo Services | Subscriptions

Continuous Custom Analysis Support

MORE INFO MORE INFO MORE INFO www.newzoo.com/subscriptions www.newzoo.com/monthly-appstore-report www.newzoo.com/globalreport

www.newzoo.com Newzoo Services | Other

Communication & Consultancy Free Insights, Reports & Rankings Ensuring industry outsiders maximize potential. Sharing data and expertise with the industry community

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DOWNLOAD OUR LATEST FREE TREND REPORT AT www.newzoo.com/pcreport

www.newzoo.com Newzoo Services | 1. Global Data

Continuous Custom Analysis Support

MORE INFO MORE INFO MORE INFO www.newzoo.com/subscriptions www.newzoo.com/monthly-appstore-report www.newzoo.com/globalreport

www.newzoo.com Global Games Market Report & Data

1. 2013 Global Games Market Report 2. Global Games Market Report + Data Add-Ons + Updates Essential 48-page reference report with 2012 to 2016 projections This service combines our annual global report and granular 2012-2016 datasets with 12 months of service including quarterly updates and custom analysis support. Data per region, country, Includes projections 2012-2016 segment and screen 1. 2013 Global Games Data Report (PDF) (#1) 2. Global Granular Data Add-Ons (XLS) (#3-4) * Key global trends 1. Global Data MMO Add-on: Available 2. Global Data Mobile Add-on: Available January 2014.

3. Quarterly Updates & Analysis Support

Our global games market data model that powers our annual report and the add-on datasets is reviewed every quarter. The review is based on our own primary research, transactional app store data, public company performance and secondary research. Clients will receive a brief quarterly update on:

1. Key trends and changes influencing the global games market 2. Changes in gamer and revenue projections if needed based on our quarterly review

At no additional costs, clients can also request assistance in performing custom analysis based on the data in the report and the granular data add- ons. Featuring twelve 48 pages of global Price € 4,900 key countries with data & insights Price additional insights * More information on this service can be found on the next slide €1,490 ($1,950)

MORE INFO AT www.newzoo.com/globalreport www.newzoo.com

Global Granular Data Add-Ons (XLS)

3. PC/MMO Global Data Add-On (XLS) 4. Smartphone/Tablet Global Data Add-On (XLS) Essential Granular Data set Essential Granular Data set

1. Gamer and revenue data 2012 – 2016 on (sub)regions (NAM, W-EU, E-EU, 1. Gamer and revenue data 2012 – 2016 on (sub)regions (NAM, W-EU, E-EU, MEA, KOR, JP, CN, OCEANIA, REST OF ASIA) per segment: Console, MMO, MEA, KOR, JP, CN, OCEANIA, REST OF ASIA) per segment: Console, MMO, PC download/boxed, tablet, smartphones, online casual/social. PC download/boxed, tablet, smartphones, online casual/social.

2. A MMO specific extension including split F2P vs P2P per subregion + split 2. A Mobile specific extension including split into mobile payers, of F2P MMO revenues over MMO types: MOBA, RTS, RPG, FPS/TPS, tablet/smartphone/feature phone gamers and revenues for 2012-2016. Action/Fighting/Adventure, Resource Management/Casual. 3. A Mobile specific extension including the number of mobile gamers for 3. 23 MMO Company profiles including milestones, Net revenues and the top 50 countries. Operating Income, current games and pipeline. (PDF) (Company profiles available from 10th November) 4. Screen segmentation split per region and sub-region for 2012-2016

Price € 1,250 ($1,700) Price € 1,250 ($1,700)

MORE INFO AT www.newzoo.com/globalreport

www.newzoo.com Newzoo Services | 2. AppStore Data

Continuous Custom Analysis Support

MORE INFO MORE INFO MORE INFO www.newzoo.com/subscriptions www.newzoo.com/monthly-appstore-report www.newzoo.com/globalreport

www.newzoo.com Top Countries per AppStore| March

iPhone iPad Google Play AppStore AppStore Store

RANK COUNTRY TOP GAME COUNTRY TOP GAME COUNTRY TOP GAME Emerging? 1 United States United States Korea No. Rather explosive 2 Japan United Kingdom Japan 3 China China United States growth markets. 4 United Kingdom Australia United Kingdom 5 Australia Canada Germany 6 Canada Russia Australia 7 France Germany France 8 Germany France Russia 9 Korea Japan Canada 10 Taiwan Italy Spain 11 Italy Netherlands Singapore 12 Switzerland Korea Hong Kong 13 Russia Brazil Italy 14 Singapore Mexico Brazil 15 Sweden Switzerland Sweden 16 Hong Kong Spain Norway 17 Brazil Taiwan Thailand 18 Netherlands Norway Switzerland 19 Spain Denmark Netherlands 20 Thailand Sweden Denmark

Continuous Custom Analysis Support

MORE INFO MORE INFO MORE INFO www.newzoo.com/subscriptions www.newzoo.com/monthly-appstore-report www.newzoo.com/globalreport

www.newzoo.com Market Sizing & Profiling Data Services Subscription-based US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JP CAN access to data.

80% do it yourself, 20% custom analysis.

Entry Level country reports

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www.newzoo.com Example Graphs from the Explorer

Franchises: size markets, profile players, franchise/screen overlap Cross-media behaviour: efficient marketing, targeting payers

Payment methods: maximize ROI, effective localization Demographics: who are your gamers? What sets paying players apart,

www.newzoo.com Exploring | Franchise Popularity

26% of 6.0M Polish MMO Gamers play World of Tanks: 1.6M People.

Graph exported directly from the Newzoo Data Explorer | Data of March 2013

www.newzoo.com Exploring | Basic Demographics

43% is Male aged 21 to 35

25% is Female aged 21 to 35

Graph exported directly from the Newzoo Data Explorer | Data of March 2013

www.newzoo.com Exploring | Marketing Channels

14% of 4.8M British F2P MMO Gamers that spend money on F2P MMOs, like Shooters and play on game websites, frequently visit Games.co.uk: 670,000 Brits

Graph exported directly from the Newzoo Data Explorer | Data of March 2013

www.newzoo.com SIZE AND PROFILE MMO Franchises SPECIFIC . World of Warcraft FRANCHISES IN . League of Legends TERMS OF ITS . Eve Online Topics to (cross-)analyze (I) PLAYERS . Star Wars the Old Republic (SWTOR) . Lord of the Rings Online (LOTRO) Demographics Game behaviour . Runescape Base: Total online population aged 10-65 Base: Total online population / gamers . World of Tanks . Gender . Total number of (non-)gamers . Dungeons & Dragons Online . Lineage . Age . Players per market segment: . Darkfall . Education* . Casual game websites: e.g. Pogo, MiniClip, King.com, Yahoo . Allods Online . Income . Social networks: global and local . Wizard101 . Work situation . Mobile devices: smartphones and tablets . Battlestar Galactica . Dark Orbit . Home situation . MMO games: F2P/P2P, Browser/Client . DC Universe Online . Hobbies and general interests . Consoles: including Vita and DS . DotA . PC/Mac: downloaded or boxed . Guild Wars Media, Retail & Technology . Play frequency per marketsegment Base: Total online population . Time spent playing per market segment • Media usage (print, radio, TV, social networks, internet) . Genre preferences per market segment Social Network Franchises • Social network preference* . FarmVille • Mobile phone brand Game spending . CityVille • Mobile phone provider* Base: All gamers . CastleVille • Mobile phone brand & provider* . Paying players per market segment . Diamond Dash . Candy Crush Saga • Tablet brands: e.g. iPad, Kindle Fire, Galaxy Tab . Business model preference per market segment (Casual, Social, . Words with Friends • TV connectivity Mobile, MMO) . Bubble Safari (Ocean) • Preferred TV channels* . Preferred payment method per market segment . Zynga Poker: Texas HoldEm • Preferred generic websites* Poker . Dragon City • Preferred retail chains* MMO-specific . ChefVille • General use of prepaid cards / gift vouchers / promotional codes Base: MMO gamers . Zynga Slingo • Frequency watching TV and: read news paper or magazines, surf . Free-to-play (F2P) versus Pay-to-Play (P2P) . The Sims Social the web while TV is on, communicate online or via phone with . In-game spending in F2P / P2P . Bubble Witch Saga . Song Pop friends, playing games . Browser versus Client . Angry Birds Friends • Buying intention: PlayStation 4, The new Microsoft Xbox, Ouya’s . Number of MMO games played and paid for . Pet Rescue Saga Video Game Console, Windows 8 Operating System, Nvidia Project . Preferred MMO type: e.g. RTS, RPG, Shooter, Sports, Battle Arena, . Slotomania Shield, Valve’s Steam Box, Windows: Microsoft Surface Pro Tablet Resource/Casual . Draw Something . . Bejeweled Blitz Preferred MMO genre: e.g. Fantasy, Sci-Fi, Realism, Anime, History . FIFA superstars * Country-specific topics . Populair MMO franchises played (see list in box) . War Commander

www.newzoo.com SIZE AND PROFILE Mobile Franchises * SPECIFIC . Angry Birds (any game) FRANCHISES IN . Bejeweled TERMS OF ITS . Clash of Clans Topics to (cross-)analyze (II) PLAYERS . Smurfs’ Village . Hay Day . The Simpsons: Tapped Out . CSR Racing Social/Casual-specific PC/Mac and Console-specific . Kingdoms of Camelot: Battle Base: All online casual or social gamers Base: All PC/Mac and/or Console gamers for the North . Preferred online game destinations* . Candy Crush Saga . Boxed vs. Downloaded PC/Mac games . FIFA . Choice of social networks* . Share of Boxed games in total PC/Mac spend . Slotomania . Statements about: Engagement Casual games versus TV . Console used & owned . Dragon Vale . Number of social games played/ tried . Own or play for key franchises: e.g. Skyrim, GTA, CoD (see list in box) . Rage of Bahamut . Social franchises played (see list in box) . Minecraft – Pocket Edition . Download source PC/Mac games: e.g. Steam, Origin, Filesharing . The Hobbit: Kingdoms of . Buying games abroad/ import Middle Earth Mobile-specific . Share of pre-owned in total spending . Puzzle & Dragons Base: All tablet and (smart)phone gamers . Share of digital downloads in total spending * Not for Asian countries . Mobile device used to play: e.g. tablet, smartphone, iPod . Importance of game extensions as buying reason . Share of spending on multiple devices . Popularity of mobile browser games New topics in 2013 PC/Mac/Console Franchises . Popularity of pre-installed games Age & number of Kids . FIFA . Popularity of download / app store games . Frequency of playing together with kids . Need for Speed . Download source for smartphones and tablets . Internet provider* . Battlefield . App stores used . Sims . TV provider* . Medal of Honor . Reasons for chosing a mobile game . Active use of iPad Mini . Dragon Age . Cross-screen gaming: role of mobile device . Active use of Asus Google Nexus 7 . Far Cry . Number of mobile games played, downloaded and paid for . Active use of Windows: Surface . Mario (any game) . Number of mobile games played . SimCity . Playing games on TV without a console . Assassins Creed . Mobile franchises played (see list in box) . Purchasing prepaid cards & spending time . Just Dance . Game DLC as a reason to buy the basic version of games . Call of Duty . Statements on the differences between watching TV and playing . Max Payne games . Command & Conquer . Mass Effect . Owning and the share of using a headset while playing games . Pro Evolution Soccer . Motivation to buy a headset . Gran Turismo (GT) . Source console or pc/mac boxed games . Forza . Gamers segmentation . Crysis * Country-specific topics . Skyrim . Active use of PC/Apple Mac . Grand Theft Auto (GTA) . Halo . Magic: The Gathering

www.newzoo.com Example Proposal | 12 months of data and support Sizing and profiling gamers, franchises and opportunities in six key territories

Country Focus Optional: Global Games Market Report + . US, Germany, Korea, China, Russia, Brazil Data Add-Ons + Updates

Segment Scope Essential Global Games Data . Market segments: All 1. 2013 Global Games Data Report (PDF)

Subscription Scope 2. Global Granular Data Add-Ons (XLS) . 12 months online access 1. Global Data MMO Add-on: . Market segments: All 2. Global Data Mobile Add-on: Available January 2014. . 200+ topics (see slides in this doc) . Data updated twice a year 3. Quarterly Updates & Analysis Support . 5, 10 or 17 countries of choice Offer: € 4,900

Includes . Unlimited number of users . Continuous custom analysis support . Tool training

COUNTRY 12 MONTHS ACCESS 2013 Global Games 1 €4,000 Market Report (48 pages) COUNTRIES* 6 12 MONTHS ACCESS €18,000 10 COUNTRIES *Client can add additional countries from our portfolio of 18 countries for a fee of €2,700 euro per country. www.newzoo.com Let’s Talk Other Options

Order subscriptions online on newzoo.com or contact us directly Reports Mobile Data Free Stuff We publish a limited Check our website for We frequently publish free number of static PDF alternative packages data and insights on reports a year with based on choice of newzoo.com, including high-level data, trends segment and countries. infographics, keynotes, and insights. Or contact us with reports and monthly custom requests. rankings.

GLOBAL GAMES INFOGRAPHICS, KEYNOTES, MARKET REPORT REPORTS, RANKINGS (JUNE 2014)

Newzoo Monthly Global App DISTIMO & NEWZOO SUBSCRIPTION TO Store Report (12x) APP STORE REVENUES AND € 1,000 per month DOWNLOADS + DEMOGRAPHICS AND Wybe Schutte DEVICE USE DATA [email protected] +31 20 6635816 www.newzoo.com/products-page/reports/ http://www.newzoo.com/products-page/subscriptions/ http://www.newzoo.com/free/