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ASVA Visitor Trend Report, February 2018 Usable data was received from 146 sites. The total number of visits recorded in February 2018 Dashboard Summary was 1,407,539; this compares to 1,326,737 in 2017 and indicates an increase of 6.1%. February 2018 ASVA's Commentary and Observations for February 2018 Excluding Country Parks February 18 1,407,539 6.1% p Year-to-Date 2,531,310 0.4% p As noted in the first paragraph, February visitor numbers show an increase of 6.1% over the same month in 2017, with 60% of respondents showing an increase and all attraction categories indicate an increase. The Including Country Parks uplift in numbers was due in part to meaningful increases at some of the larger Edinburgh sites including: February 18 2,083,882 5.0% p Edinburgh Castle (11%), Edinburgh Zoo (10%), National Museum of Scotland (6%), Royal Botanic Garden Year-to-Date 3,251,061 0.8% p Edinburgh (25%), Scottish National Gallery (7%), Scottish National Portrait Gallery (19%), St Giles Cathedral (21%) and the Scotch Whisky Experience (48%). Other larger operations to show good increases: Nevis Per Region Range (96%), Riverside Museum (8%), Stirling Castle (15%), the People’s Palace (25%) and Jacobite Cruises (22%). The other Loch Ness site, Urquhart Castle shows a decrease in footfall as there was reduced access during February. ‘Brick Wonders’ the Lego Exhibition helped boost numbers at Aberdour Castle by 1789%. Northern Scotland 128,553 7.3% p This report was *Northern Scotland † 104,359 11.8% p produced for ASVA by February started with cold northerly winds which meant that it was colder than the average but largely Eastern Scotland 863,362 8.7% p dry. This was followed by the familiar westerly winds so although milder through the middle weeks of the Southern Scotland 10,826 -7.8% q month, it was wetter with some rainfall which fell as snow on higher ground. However in the last days of Western Scotland 1,081,141 2.2% p the month, Storm Emma met the ‘Beast from the East’ meaning widespread snow. The mean temperature *Western Scotland † 428,992 0.4% p was 1.0⁰C below the series average and it was a largely dry month with 70% of the average precipitation. And despite the late snow, sunshine was 144% of the average overall and provisionally the second sunniest Per Attraction Category in a series from 1929. Heritage/historic property/stately 338,883 13.8% p house Museums & Galleries 762,752 0.8% p Zoo/wildlife/safari 63,227 10.3% p park/aquarium Sports & activities 19,265 96.5% p Forest park/ 676,343 2.9% p country park Gardens 54,800 20.7% p Distillery/whisky 38,516 9.0% p related Visitor Centre 20,984 5.0% p Boat Trip/Marine 52,564 7.6% p Other 56,548 1.3% p Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 5.87 (64) 12.54 (27) 1.37 (53) 0.79 (10) * † Excluding Country Parks 3.5% p 10.5% p -8.7% q -0.1% q For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers 6.1% p Latest Month 4,171,698 3,765,516 1,407,539 2,917,011 1,326,737 2,651,561 2,746,044 2,685,164 2,334,421 1,433,075 1,390,205 1,407,539 1,326,722 1,123,771 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Additional Comments Feb-18 Feb-17 Positive influences Calanais Visitor Centre "Good weather helped local visitors to come and visit." Ticket SPV Retail SPV Catering SPV Ticket Spend 3.5% p Negative influences Retail Spend £5.87 £5.67 -8.7% q Low Parks Museum "Like everywhere else we were affected by the extreme weather with early closures on some days and a decrease in visitors resulting from the conditions. We did however, still manage a few events including the live performance premier of Francis Catering Spend McDonald's classical album "The Mausoleum Suite" in the Mausoleum itself." -0.1% q £1.50 £1.37 £0.79 £0.80 Feb 2018 Feb 2017 £12.54 £11.34 Spend per ticket sold 10.5% p _________________ Feb 2018 Feb 2017 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3 Site-specific report February 2018 u Responses for February 2018 were received from 157 sites. u 4 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 11 sites have not submitted results or were closed for the season in February 2016 and thus do not appear in the tables below. February 2018 February 2018 2018 2017 Y-o-Y 2018 2017 Y-o-Y Aberdour Castle 3136 166 1789% Dumfries Museum & Camera Obscura 1024 985 4% Aberlour Distillery 218 244 -11% Dunblane Cathedral 1066 1280 -17% Almond Valley Heritage Trust 7474 5548 35% Dunfermline Palace 518 305 70% Arbroath Abbey 463 403 15% Dunstaffnage Castle 283 329 -14% Arduaine Garden 6 2 200% Edinburgh Bus Tours 23397 22732 3% Bannockburn 2888 3057 -6% Edinburgh Castle 91661 82698 11% Barry Mill 542 1231 -56% Edinburgh Zoo 37111 33736 10% Black House 32 111 -71% Elgin Cathedral 300 355 -15% Blackness Castle 1808 1094 65% Fort George 1308 1393 -6% Blair Athol Distillery Visitor Centre 1343 2002 -33% Fyvie Castle 6583 6868 -4% Bothwell Castle 567 462 23% Gallery of Modern Art 44804 45314 -1% British Golf Museum 7575 7550 0% Gladstone's Land 595 201 196% Caerlaverock Castle 1379 1296 6% Glasgow Cathedral 13749 10582 30% Calanais Visitor Centre 899 937 -4% Glasgow Museums Resource Centre 1583 1396 13% Calderglen Country Park 67366 63070 7% Glen Ord Distillery Visitor Centre 498 698 -29% Callendar House 4777 3594 33% Glenfinnan Monument 27161 20463 33% Caol Ila Distillery Visitor Centre 269 358 -25% Glengoyne 2511 2794 -10% Cardhu Distillery Visitor Centre 294 393 -25% Glenkinchie Distillery Visitor Centre 2206 2843 -22% Castle Campbell 688 441 56% Highland Wildlife Park 7071 6969 1% Castle Fraser, Garden & Estate 3246 4063 -20% House for an Art Lover 991 741 34% Centre for Contemporary Arts 28155 30213 -7% Huntingtower Castle 311 240 30% Chatelherault Country Park 45085 37276 21% Inveresk Lodge Garden 90 14 543% City Art Centre 3803 3291 16% Iona Abbey 329 253 30% Clynelish Distillery Visitor Centre 208 143 45% Jacobite Cruises Ltd 6760 5527 22% Craigievar Castle 950 899 6% Jedburgh Abbey 527 572 -8% Craigmillar Castle 1403 1517 -8% John Gray Centre 12563 11634 8% Crathes Castle, Garden & Estate 17274 18729 -8% Johnstons of Elgin 10629 12046 -12% Culloden Battlefield visitor centre 2724 2804 -3% Kelpies Tours 1017 669 52% Culzean Country Park 699 3217 -78% Kelvingrove Art Gallery and Museum 68748 91781 -25% Dallas Dhu Distillery 84 86 -2% Lagavulin Distillery Visitor Centre 465 624 -25% Dalwhinnie Distillery Visitor Centre 1549 1668 -7% Lauriston Castle 4876 4247 15% Dawyck Botanic Garden 2645 2381 11% Linlithgow Palace 3317 2380 39% Dewar’s Aberfeldy Distillery 1514 1454 4% Logan Botanic Garden 400 260 54% Dirleton Castle 1439 1410 2% Low Parks Museum 2019 2044 -1% Discovery Point 3519 2686 31% Macduff Marine Aquarium 3296 3049 8% Doune Castle 3675 3204 15% Mackintosh Queen’s Cross 834 1026 -19% Drum Castle, Garden & Estate 3567 4806 -26% Malleny Garden 67 33 103% Drumpellier Country Park 64777 63022 3% Melrose Abbey 908 985 -8% Dryburgh Abbey 523 561 -7% Mount Stuart 96 236 -59% Dumbarton Castle 961 775 24% Mugdock Country Park 46568 45470 2% 4 February 2018 February 2018 2018 2017 Y-o-Y 2018 2017 Y-o-Y Museum of Edinburgh 4381 4001 9% The Black Watch Castle and Museum 7583 7295 4% National Museum of Flight 3081 2896 6% The Falkirk Wheel 9632 8969 7% National Museum of Rural Life 6524 8339 -22% The Famous Grouse Experience 2406 2278 6% National Museum of Scotland 152459 143166 6% The Glasgow School of Art 547 579 -6% National War Museum 42357 40503 5% The Hunterian Museum and Art Gallery 11825 11749 1% Nevis Range 19265 9805 96% The Nelson Monument 1593 1286 24% New Abbey Corn Mill 54 114 -53% The People's Palace Museum 22490 18037 25% New Lanark Visitor Centre 3815 3622 5% The People's Story 2785 2815 -1% New Lanark World Heritage Site 13550 11797 15% The Real Mary King's Close 15831 14489 9% Oban Distillery Visitor Centre 533 1482 -64% The Royal Yacht Britannia 17731 16627 7% Paisley Museum 3872 2781 39% The Scotch Whisky Experience 22129 14933 48% Palacerigg Country Park 32231 31893 1% The Scott Monument 3425 3112 10% Pitmedden Garden 3753 4407 -15% The Scottish Parliament 12751 12733 0% Pollok House 3382 2322 46% The St Mungo Museum of Religious Life And Art 6550 7433 -12% Provand's Lordship 3868 4683 -17% The Tall Ship at Riverside 18441 17739 4% Queensferry Museum 460 324 42% Threave Estate 1473 2259 -35% Riverside Museum 97550 90179 8% Tomatin Distillery Visitor Centre 1189 1221 -3% Robert Burns Birthplace Museum 17506 10344 69% Urquhart Castle 8065 9349 -14% Robert Burns Centre 1189 1754 -32% Verdant Works 631 896 -30% Robert Burns House 704 576 22% Writers Museum 3313 3326 0% Rosslyn Chapel 6097 5641 8% Rothesay Castle 254 241 5% Royal Botanic Garden Edinburgh 47839 38289 25% Royal Lochnagar Distillery Visitor Centre 394 575 -31% Scapa Distillery Visitor Centre 40 69 -42% Scotland Street School Museum 4716 4479 5% ScotlandsPeople Centre 1143 1257 -9% Scottish Fisheries Museum 6067 3499 73% Scottish National Gallery 92993 86869 7% Scottish National Gallery of Modern Art 33576 47727 -30% Scottish National Portrait Gallery 33699 28226 19% Scottish Seabird Centre 15749 13558 16% Skara Brae 530 659 -20% St Andrews Castle 2716 2486 9% St Andrews Cathedral 922 1284 -28% St Giles' Cathedral 63317 52384 21% St Vigeans 27 2 1250% Stirling Castle 19099 16630 15% Stirling Smith Art Gallery and Museum 3998 3914 2% Strathclyde Country Park 395423 386581 2% Talisker Distillery Visitor Centre 666 1478 -55% Tantallon Castle 1994 1474 35%.
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