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Scott Siman CRS Revisited: Smart Speakers April 29 2019, Issue 650 Inside The Draft: Scott Siman The cottage industry around grading NFL draft classes rarely reaches consensus, but in the case of Nashville as 2019 host, it’s been an across-the-board A+. The city estimates attendance exceeding 600,000 over three days (4/25-27) – crushing the 2017 record of 250,000, viewership grew to a record 47.5 million, and NFL commissioner Roger Goodell called the city a “breathtaking backdrop.” Headline perfor- mances by Tim McGraw and Dierks Bentley were among many of the event’s Music City integrations, and McGraw’s manager, Em.co President Scott Siman, has been involved since the beginning. McGraw called Siman while watching the 2017 draft, held in Philadelphia. “If we take what they’ve got and layer on what Nashville Scott Siman does with music, this could be amazing,” Siman recalls McGraw saying. “It wasn’t a pipe dream, but there were questions. Is it time? Are we ready? Tim likes to do things that present country music on a world stage – the Nobel Peace Prize, Live 8, the Oscars, Time 100. What he saw with the draft was, Pickin’ & Grinnin’: Columbia’s Tim McGraw at the NFL Draft let’s make Nashville the world stage. How do we do that?” in Nashville over the weekend. Pictured (l-r) are Nashville The question was well-timed for Siman and Em.co, which had Convention & Visitors Corporation’s Butch Spyridon, McGraw, sent two staffers to attend the 2016 draft in Chicago. “They came the NFL’s Roger Goodell and Em.co’s Scott Siman. back raving, and it was a cool intersection for us as a company,” Siman says. “When the city and the Titans decided it was time to go for it, [NCVC CEO] Butch Spyridon reached out.” CRS Revisited: Smart Speakers Siman and McGraw served on the host committee and Mc- As revolutionary as the first couple years of smart speaker Graw agreed to headline a performance. He and former Titan CRS panels felt, they may have barely scratched the surface. For Eddie George announced Nashville as the 2019 site in May of a real-world example, imagine approaching last year. “There were a lot of meetings and moving pieces in fig- the car rental counter and being greeted by uring it all out,” says Siman. “[Titans owner] Amy Adams Strunk a “Mobility Business Expert.” Upon settling was a force of nature in presenting this to the NFL and bringing it in an actual car, something happens that’s to life. I’ve been truly impressed with her vision, energy and love even more surprising than the existence of the of Nashville.” “Mobility Business Expert” job category: Instead McGraw, George and ESPN’s Kirk Herbstreit were the faces of a radio coming on, a voice asks what the at the forefront of media and PR efforts, which clearly paid off. driver would like to hear. Frequent travelers “We got the hype,” says Siman. “And as may be familiar with this scenario. As Cox VP/ (continued on page 6) Audience & Content for Radio Tim Clarke Tim Clarke ©2019 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] April 29, 2019 Page 4 said during CRS 2019’s Smart Programming For Smart Speakers, “All of this work centered around smart speakers is a great warm- up for the bigger disrupter that is coming: voice and AI in the car.” What will it mean for radio? Read on... Clarke pointed out that Ford already has Alexa built in to their 2019 models, and Amazon Echo Auto is currently available for pre-order. With typical AM/FM radios and the concept of “preset” stations fading in utility, radio is faced with pressing questions. What is the first piece of audio listeners ask for in the car? More importantly, do they know how to find your station? Recent follow-ups with CRS smart speaker panelists clarify the challenges. “The voice revolution is the digital revolution, and younger audiences don’t think of ‘radio’ in the same way we do,” says Futuri SVP/Stra- tegic Marketing & Brand Development Zena Burns. “More and more, we are seeing that people think of radio more as a device instead of as the content we are creating. Coach Of Many Colors: MCA’s Sam Hunt (c) with SiriusXM’s Storme Warren (l) and Buzz Brainard at Stagecoach. Watch Stations that are very thoughtful and strategic the interview here. about how they distribute their content outside of terrestrial will enjoy increased audience, Zena Burns “If you do have one, promote the heck out of it.” Additionally, engagement with that audience and revenue. programmers and personalities need personal experience with the At this point, really creative and committed stations and personali- platforms. “If you’re worried about Big Brother listening to your ties will also enjoy a bit of a first-mover advantage.” life, look, I get it,” says Burns. “But even if for a few weeks, bite Hubbard VP/Digital Strategy Jeremy Sinon agrees and dou- the bullet and put yourself in the shoes of the large and growing bles-down on the problem. “More than anything, programmers group of radio listeners who integrate voice-activated devices into need to understand how much audio consumption is happening their lives. Once you have these devices, and you’re using them on smart speakers and how much of an awareness issue we have on a regular basis, you’ll have many, many ideas for how to cre- as an industry that radio is even available atively train your audience.” on those devices. We have seen returns from Most over the age of 30 are still in the toe-dipping stage when some of our internal studies that, in some cas- it comes to voice activation, but the deep end is coming. Learning es, four out of 10 listeners are not even aware to swim starts now. Stream the session here. Reach Burns here, they can hear our stations on their smart Clarke here and Sinon here. –Monta Vaden speaker. It’s imperative to get that message out that your station is alive and present on those devices and to provide clear instruction Chart Chat on how to activate it.” Jeremy Sinon Congrats to Old Dominion, Executing awareness, unsurprisingly, is Steve Hodges, Dennis Reese about effort. “Don’t consider yourself to be covered in the smart and the RCA promotion staff on speaker space just because your stream is available,” advises landing this week’s No. 1 with Burns. “There are so many opportunities to be more engaging in “Make It Sweet.” The song is their the voice-activation space – on-demand content, custom imaging, sixth chart-topper. Writers are contesting, live-stream-to-on-demand experiences for show-spe- Matthew Ramsey, Trevor Rosen, cific skills and apps. Don’t leave those on the table.” Whit Sellers, Geoff Sprung, Old Dominion “If you don’t have one, create an Alexa skill,” says Sinon. Brad Tursi and Shane McAnally. ©2019 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] April 29, 2019 Page 6 MY TUNES: ADAM HAMBRICK And kudos to Bobby Young and the Capitol reps for notching 51 adds on Carrie Underwood’s “Southbound,” top- Capitol’s Adam Hambrick discusses his ping this week’s board. most influential music: 1. Robert Randolph and the Family News & Notes Band, Ole Miss, August 2002: First show Warner Bros./WMN’s Blake Shelton and Ryman Hos- that my parents ever let me drive to with my pitality Properties are adding a music hall and events venue friends. Started pouring rain 10 min into the expansion, Doghouse at Ole Red Tishomingo, to the Shel- ton-inspired bar and restaurant located in Tishomingo, OK. Adam set and RR didn’t flinch. Every single body in Broken Bow’s Jason Aldean has added a stop to his Ride All Hambrick the Grove was jumping. I met Robert last year, Night Tour at Globe Life Park in Arlington, TX Oct. 11. Joining him and he remembered that show. He told me they tried to arrest are RCA’s Kane Brown, Big Machine’s Carly Pearce and Dee him because he wouldn’t stop playing when they told him to. Jay Silver. Singer/songwriter/actor Kiefer Sutherland kicks off his U.S. Unbelievable night. 2019 tour May 29 in Austin, TX. Schedule here. 2. John Mayer: He’s probably had the most direct influence Sara Evans and The Barker Family Band have added on me. The first time I heard Room For Squares, it changed what dates to the limited-engagement Bloodline Tour, including a sec- I wanted from the music I listen to and how I wanted my own ond show in Boston, with Fairground Saints joining as support. Schedule here. music to connect with people. 3. Third Eye Blind’s self-titled debut album: It changes week to week, but it’s one of my all time favorites. The melodies, The Week’s Top Stories Full coverage at countryaircheck.com. guitar tones and angst made it one of the first records I ever fell • Valory’s George Briner was promoted to President. (CAT in love with. 4/23) 4. Garth Brooks’ “The River”: It was my favorite as a kid. • Mark McKay joined Riser House as Dir./Promotions; Seth Now I sing it with my daughter at bedtime, and she knows every Necessary exited the company. (CAT 4/25) • Kellie Holeman was named iHeart/Greensboro Market word.
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