Parrot DTBU DRM Solutions
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CONFIDENTIAL Parrot DTBU DRM solutions Sept 2012 DiBcom, Confidential Proprietary , © 2012 DiBcom digital tuner BU history ° DiBcom was founded in 2000 History ° Offices in France, Sweden, Taiwan, China, Korea, Japan ° DiBcom joined Parrot in 2011 World’s Leading ° Automotive Digital TV IC ° Set Top Box / Consumer Electronics Provider ° PC Notebook / Handheld TV ° 1st Mobile DVB-T circuit (2002) Technology ° 1st Integrated RF + Demodulator DVB-T mobile chip (2005) & ° 1st Integrated ISDB-T full-seg chip in the World (2008) Innovation ° 1st Programmable Standard Chip (2009) Strong Financial ° ISO9001 Certified since 2004, ISO 14001 since 2009 and Quality ° Fully merged with Parrot (digital tuner business unit) since 2012 Credibility DiBcom CONFIDENTIAL 1 DiBcom Digital Tuner Business Unit main markets and customers AUTOMOTIVE : Build-in OEM car-receivers PND GPS + TV After-market car-receiver Mercedes , BMW , Audi … MitacMitac,, Garmin, Danew....Danew JVC, Kenwood, Pioneer .. CONSUMER : Set Top Box broadcast TV for Handheld devices broadcast TV to Wifi FreeboxFreebox,, Mediaset, ADB … LG, Alessi … TVTV--Man,Man, IOdata … DiBcom CONFIDENTIAL 2 TV & Radio in cars AM/FM antena 2005-2012 : TV antennas Back • Tuner Box for Digital TV Seat Enter. • Head-Unit with analog Radio ⇒ TUNER For high-end cars BOX LVDS MOST Receiver with DiBcom chips AM/FM+ VHF/L-Band from 2014 : antena • Head-Unit with analog & Back digital Radio (DAB/DRM) Seat TV + mobile TV Enter. antennas ⇒ Cost effective, ⇒ For mid-range cars modules DiBcom CONFIDENTIAL 3 Future of Digital entertainment Broadcast TV or Radio on tablets/Smartphones in car Digital content is streamed from the Head-unit or aftermarket accessory, over Wifi , to any tablets or smartphone that plays broadcast TV/Radio services. No rear-seat screens needed No extra cabling Easy & cheap upgrade of cars => Lower cost DiBcom CONFIDENTIAL 4 OCTOPUS : Unique Answer to Standard’s Fragmentation Key Advantages & Benefits The Principle : One hardware, TV / Radio standard addressed by firmware Solving Device Manufacturers’ problems Hesitant to build devices for each standard Direct Benefits for the Device Manufacturers Enable multi-market coverage using the same hardware device Reduction of R&D costs and time to market Limit risk of inventory Cost effective Simpler more efficient Validation DiBcom CONFIDENTIAL 5 OCTOPUS : The Programmable Solution Power Management Memory CAS MPEG2-TS antenna RFRF SDIO Tuner Digital VSPVSP Channel Host SPI Filter. Engine Decoder Intf. SRAM Diversity/PVR input RF TUNER BASE BAND ••multimulti band tuner ••ProgrammableProgrammable Vector Signal Processing (VSP)(VSP ) ••veryvery low noise figure ••TVTV Standard addressed by firmware download ••HighHigh linearity ••EmbeddedEmbedded Efficient Power Management ••ConfigurableConfigurable channel Bandwidth ••EmbeddedEmbedded CAS for CMMB, ISDB--T,ISDB T, DVB DiBcom CONFIDENTIAL 6 Digital TV / Radio Standards support TV & RADIO standards addressed by Octopus 3 Europe Latin Indone North Korea Japan China India Russia America -sia America DVB-T2 √√√ ATSC √√√ √√√ Terrestrial CTTB (DTMB) √√√ (HD TV) ISDB-T F.seg √√√ √√√ √√√ DVB-T √√√ √√√ √√√ √√√ √√√ OCTOPUS CMMB √√√ ISDB-T 1.seg √ Mobile √√√ √√ √√√ ATSC-MH √√√ (Low Res TV) DVB-SH √√√ √√√ T-DMB √√√ DAB/DAB+ √√√ √√√ HD Radio √√√ Radio DRM30/DRM+ √√√ √√√ √ AM / FM √√√ √√√ √√√ √√√ √√√ √√√√√√ √ √√√ DiBcom CONFIDENTIAL 7 Parrot strategy: Digital Broadcast Entertainment for all Programmable Tuner is the flexible solution that match market needs and networks evolutions Driver / passengers can listen to what is present in the air where they are, without the penalty of multiplicity of receivers/tuners in the car Octopus fully covers Brazilian networks: AM/FM, DRM, ISDB -T Octopus in sampling in Q3 2013, ready for product integration in 2014 Price positioning: for mid to high–end cars Diversity FM + RDS + DRM/DAB: 100% (present mid/high-end) Entry level FM/AM : 50% (present low-end) Parrot: Diversity FM + RDS + DRM/DAB + ISDB-T 1seg : 90% DiBcom CONFIDENTIAL 8.