CONFIDENTIAL
Parrot DTBU DRM solutions
Sept 2012
DiBcom, Confidential Proprietary , © 2012 DiBcom digital tuner BU history
° DiBcom was founded in 2000 History ° Offices in France, Sweden, Taiwan, China, Korea, Japan ° DiBcom joined Parrot in 2011
World’s Leading ° Automotive Digital TV IC ° Set Top Box / Consumer Electronics Provider ° PC Notebook / Handheld TV
° 1st Mobile DVB-T circuit (2002) Technology ° 1st Integrated RF + Demodulator DVB-T mobile chip (2005) & ° 1st Integrated ISDB-T full-seg chip in the World (2008) Innovation ° 1st Programmable Standard Chip (2009)
Strong Financial ° ISO9001 Certified since 2004, ISO 14001 since 2009 and Quality ° Fully merged with Parrot (digital tuner business unit) since 2012 Credibility
DiBcom CONFIDENTIAL 1 DiBcom Digital Tuner Business Unit main markets and customers
AUTOMOTIVE :
Build-in OEM car-receivers PND GPS + TV After-market car-receiver Mercedes , BMW , Audi … MitacMitac,, Garmin, Danew....Danew JVC, Kenwood, Pioneer ..
CONSUMER :
Set Top Box broadcast TV for Handheld devices broadcast TV to Wifi FreeboxFreebox,, Mediaset, ADB … LG, Alessi … TVTV--Man,Man, IOdata …
DiBcom CONFIDENTIAL 2 TV & Radio in cars
AM/FM antena 2005-2012 : TV antennas Back • Tuner Box for Digital TV Seat Enter. • Head-Unit with analog Radio
⇒ TUNER For high-end cars BOX LVDS MOST
Receiver with DiBcom chips
AM/FM+ VHF/L-Band from 2014 : antena
• Head-Unit with analog & Back digital Radio (DAB/DRM) Seat TV + mobile TV Enter. antennas
⇒ Cost effective, ⇒ For mid-range cars modules
DiBcom CONFIDENTIAL 3 Future of Digital entertainment
ß Broadcast TV or Radio on tablets/Smartphones in car
Digital content is streamed from the Head-unit or aftermarket accessory, over Wifi , to any tablets or smartphone that plays broadcast TV/Radio services.
No rear-seat screens needed No extra cabling Easy & cheap upgrade of cars => Lower cost
DiBcom CONFIDENTIAL 4 OCTOPUS : Unique Answer to Standard’s Fragmentation
Key Advantages & Benefits
The Principle :
Ï One hardware,
Ï TV / Radio standard addressed by firmware
Solving Device Manufacturers’ problems
Ï Hesitant to build devices for each standard
Direct Benefits for the Device Manufacturers
Ï Enable multi-market coverage using the same hardware device
Ï Reduction of R&D costs and time to market
Ï Limit risk of inventory
Ï Cost effective
Ï Simpler more efficient Validation
DiBcom CONFIDENTIAL 5 OCTOPUS : The Programmable Solution
Power Management Memory CAS
MPEG2-TS antenna RFRF SDIO Tuner Digital VSPVSP Channel Host SPI Filter. Engine Decoder Intf. SRAM
Diversity/PVR input
RF TUNER BASE BAND ••multimulti band tuner ••ProgrammableProgrammable Vector Signal Processing (VSP)(VSP ) ••veryvery low noise figure ••TVTV Standard addressed by firmware download ••HighHigh linearity ••EmbeddedEmbedded Efficient Power Management ••ConfigurableConfigurable channel Bandwidth ••EmbeddedEmbedded CAS for CMMB, ISDB--T,ISDB T, DVB
DiBcom CONFIDENTIAL 6 Digital TV / Radio Standards support
‹ TV & RADIO standards addressed by Octopus 3
Europe Latin Indone North Korea Japan China India Russia America -sia America DVB-T2 √√√ ATSC √√√ √√√ Terrestrial CTTB (DTMB) √√√ (HD TV) ISDB-T F.seg √√√ √√√ √√√ DVB-T √√√ √√√ √√√ √√√ √√√ OCTOPUS CMMB √√√ ISDB-T 1.seg √ Mobile √√√ √√ √√√ ATSC-MH √√√ (Low Res TV) DVB-SH √√√ √√√ T-DMB √√√ DAB/DAB+ √√√ √√√ HD Radio √√√ Radio DRM30/DRM+ √√√ √√√ √ AM / FM √√√ √√√ √√√ √√√ √√√ √√√√√√ √ √√√
DiBcom CONFIDENTIAL 7 Parrot strategy: Digital Broadcast Entertainment for all
ß Programmable Tuner is the flexible solution that match market needs and networks evolutions
Ï Driver / passengers can listen to what is present in the air where they are, without the penalty of multiplicity of receivers/tuners in the car
ß Octopus fully covers Brazilian networks:
Ï AM/FM, DRM, ISDB -T
ß Octopus in sampling in Q3 2013, ready for product integration in 2014
ß Price positioning: for mid to high–end cars
Ï Diversity FM + RDS + DRM/DAB: 100% (present mid/high-end)
Ï Entry level FM/AM : 50% (present low-end)
Ï Parrot: Diversity FM + RDS + DRM/DAB + ISDB-T 1seg : 90%
DiBcom CONFIDENTIAL 8