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Alcatel-Lucent Unlimited Mobile TV Solution Deliver Complete Mobile TV for Your Market by Partnering with Alcatel-Lucent

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Alcatel-Lucent Unlimited Mobile TV Solution Deliver Complete Mobile TV for Your Market by Partnering with Alcatel-Lucent Unlimited Audience Unlimited Number of Channels Unlimited Coverage Maximum Interactivity Unlimited Entertainment Unlimited Usage Mobile TV Ready for Prime Time Today’s mobile end users want more from their mobile services. They want advanced services that let them download and play songs and videos, send text messages, conference with colleagues and friends, and exchange pictures or videos on whichever device they are using. Now, mobile end users worldwide are showing a growing interest in mobile TV. In fact, the European Commission estimates that mobile TV could be a market of up to €20 billion by 2011, reaching approximately 500 million customers worldwide. 2 Alcatel-Lucent Unlimited Mobile TV Solution Where it is available, mobile TV has Simplify the Delivery The result is a mass-market mobile been successfully deployed on existing of Mass Market Mobile TV TV option tailored to deliver an cellular infrastructures in point-to The Alcatel-Lucent Unlimited unlim ited number of TV channels, point mode. But this approach is not Mobile TV solution simplifies the to an unlimited mobile audience designed to deliver the same content delivery of mass market mobile TV. with unlimited coverage. to many users at the same time. It It’s a complete, turnkey solution that prevents mass-market deployment allows you to present end-users with Leverage the Experience and, due to potential congestion, a truly diversified Mobile TV offer of a Trusted Partner does not allow mobile service based on a mix of mainstream broad - With the Alcatel-Lucent Unlimited providers to deliver the high quality cast channels and an unlimited num - Mobile TV solution, you leverage of experience end users demand. ber of specialty unicast channels. Alcatel-Lucent’s experience and expertise delivering mobile video To go beyond point-to-point offerings The mix of broadcast and unicast and TV services around the world. and provide mass access to mainstream services, combined with interactive TV channels on mobile, service capabilities made possible by Alcatel- As your trusted mobile TV partner, providers must deploy dedicated Lucent’s content management and Alcatel-Lucent helps you design, mobile broadcast networks that are service platform, can improve cus - develop, deploy and operate an comple mentary to existing cellular tomer retention and drive higher effective mobile TV solution opti - networks. But the design of these net - mobile service revenues. And, the mized specifically for your environ - works may be expensive and risky. Alcatel-Lucent Unlimited Mobile ment. Alcatel-Lucent’s partnership TV solution delivers service to your approach helps you: Alcatel-Lucent minimizes the expense whole market because it is designed and risk of mobile TV deployment to provide exceptional indoor cover - with a mass market solution that age and service availability throughout • Select the technology that fits addresses the expectations of con - a whole country or region. you best sumers, television broadcasters and • Initiate an efficient mobile mobile operators. TV business • Deploy and operate an unlimited mobile TV service Alcatel-Lucent Unlimited Mobile TV Solution 3 Unicast and Broadcast: Complementary for Unlimited Mobile TV Unicast is communication between a single sender and a single receiver Select the Technology that Fits You Best over a network. An earlier term, point-to-point communication, To deploy and integrate a mobile Alcatel-Lucent has addressed these is similar in meaning to unicast. broad cast overlay with your network and other technology challenges with Typically, current 3G networks are for a truly mass-market mobile TV the Unlimited Mobile TV solution. unicast, which means that there are offering optimized for your market This solution makes optimal use of as many mobile TV signals as there you must addre ss many challenges: existing network investments and are number of viewers simultane - • What spectrum is required? resources and combines them with ously watching a given program. the best technical capabilities of • Which standard is most appropriate? various technologies and spectrum By contrast, broadcast is commu- • How can you achieve your target options to deliver a complete end- nication from one sender to all coverage? to-end solution designed to be easily potential receivers in a given • Can you reuse your existing assets? adapted to your needs. area/region. • What is the best way to combine services? Figure 1. Alcatel-Lucent Unlimited Mobile TV Solution with DVB-H/-SH SYSTEM ARCHITECTURE, DESIGN AND OPTIMIZATION SPACE SEGMENT CHIPSETS TERMINALS SERVICE TRANSMITTERS AD AND CONTENT IP/MICROWAVE 2G/3G DELIVERY PLATFORM (Integration in legacy networks) AGGREGATION BACKHAULING (Incl. Bcast Head-End) E2E SOLUTION INTEGRATION, APPLICATION AND SERVICE O&M BUILD AND OPERATE ENABLING 4 Alcatel-Lucent Unlimited Mobile TV Solution Depending on your current assets Alcatel-Lucent Unlimited Mobile (network and spectrum) and service TV Solution is based on DVB-H/SH objectives, the Alcatel-Lucent standards Unlimited Mobile TV solution offers The complete Alcatel-Lucent solu - different infra structure options to tion gives you the most flexibility deliver main stream channels: for a mobile TV service designed • High-power mobile broadcast for efficient operation and optimum satel lites which provide direct coverage. Based on DVB family terminal reception across rural mobile TV standards, it offers wide areas countrywide To deliver the content, the mobile spectrum avail ability, from UHF up • Medium- to high-power trans - TV service delivery platform adapts to 3GHz. It allows you to choose the mitters for urban/suburban and aggregates TV programs and rich best combination of DVB-H and DVB- outdoor reception mul timedia services into IP service SH technologies for your market. And it accommo dates multiple infrastruc - • Low-power transmitters for cellular- streams and selects the transmission ture options, from satellite, to broad - like quality of service in urban format, either broadcast, or uni cast cast towers and cellular sites. indoor areas (2G, 3G, etc.), depending on the targeted audience. And as a true pioneer of the DVB- Full flexibility between terrestrial and SH technology, Alcatel-Lucent has satellite backhauling is also provided The service delivery platform lets you established an ecosystem of industrial to feed these infrastructures with the provide end-users with interactive and and research partners to optimize the channels to be broadcast. personalization features such as chat, voting, and click-to-buy. And it pro - delivery of Unlimited Mobile TV based on this new technology. End-user terminals receive broadcast vides seamless access to related TV either from terrestrial repeaters services, as well as cross-advertising or from the satellite, and unicast TV opportunities on any combined from a 3G broadband connection. unicast and broadcast network. Alcatel-Lucent Unlimited Mobile TV Solution 5 New DVB-SH Specifications Allow Better interleaver), DVB-SH offers a much better spec - Efficiency and Flexibility for Mobile Broadcast tral efficiency, translating directly into signifi cant Network Implementation cost savings: at same fre quency and for same The new Digital Video Broadcasting-Satellite services coverage, DVB-SH to Hand helds (DVB-SH) specification is an evolution ¬ requires more than twice less CAPEX to offer of the Digital Video Broadcasting-Handheld (DVB-H) the same number of channels, standard. It enhances the range of DVB standards for ¬ or offers twice more channels for same CAPEX the delivery of mobile digital television. 3) Finally, DVB-SH allows hybrid satellite / terrestrial operation to extend mobile broadcast reach all As DVB-H, the DVB-SH standard enables the delivery across a territory: terres trial components insuring of IP-based media content and data to mobile terminals efficient coverag e (including indoor) in urban (mobile phones, PMPs (Portable Multimedia Players), and dense areas and satellite transmission pro - USB keys, ... and also vehicular devices) however, it viding coverage in rural and outdoor areas where provides three key improve ments to facilitate and terrestrial network is too expensive to deploy. optimize mobile broadcast implementation: 1) Designed to work in multiple channel configura - Beyond these transmission-related improvements, tions and up to 3 GHz, it allows a much greater DVB-SH fully com plies with and benefits from choice in terms of spectrum options existing upper layer services (electronic program - 2) Integrating two essential trans mis sion improve - ming guide, content delivery protocols, service ments (turbo coding and a highly flexible purchase and protection) defined for DVB-H. Figure 2. Alcatel-Lucent: Selecting the Standard Adapted to Your Spectrum Options Band III UHF 2G L-Band 3G Satellite 174MHz 400MHz 850MHz 1.4GHz 1.8GHz 2.1-2.2 GHz 2.6 GHz 3 GHz to 230MHz to 800MHz 900MHz 1.9GHz 2004 Higher frequency range 2007 Higher spectrum efficiency (bit/Hz) Possible satellite / terrestrial combination 6 Alcatel-Lucent Unlimited Mobile TV Solution Figure 3. Alcatel-Lucent Unlimited Mobile TV Solution in DVB-SH (European Example) 1 Up to 18 TV Channels Broadcast (DVB-SH) (256 kb/s) Up to 90 2 TV Channels (256 kb/s) Mobile Networks 3 Unlimited Number of Channels Service Delivery Mobile Networks Platform (2.5G/3G/HSDPA) Alcatel-Lucent Supports Major Standards – DVB-H and DVB-SH 9600 DTH TRANSMITTER (UHF BAND) Alcatel-Lucent has developed a digital trans - the 9600 DTH 50 and the 9600 DTH 100 — mitter for broadcasting DVB-H television which offer 50 Watts or 100 Watts of output services to mobile users, which can also broad - power, respectively. cast DVB-T signals to fixed users of digital terrestrial television. This transmitter is an ideal solution for imple - menting DVB-H/T networks in the UHF band. Emerging network architectures need low-power Unlike standard broadcasting transmitters, transmitters that can provide radio coverage with its features are designed to support mobile- the same quality delivered by cellular networks.
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