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Analýza Hry Arma 3 a Jejich Modifikací

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Analýza Hry Arma 3 a Jejich Modifikací Masarykova univerzita Filozofická fakulta Kabinet informačních studií a knihovnictví Informační studia a knihovnictví Herní analytika: analýza hry Arma 3 a jejich modifikací Magisterská diplomová práce Bc. Jan Vrzal Vedoucí práce: Mgr. et Mgr. Zdeněk Záhora Brno 2018 Prohlašuji, že jsem diplomovou práci vypracoval samostatně s využitím uvedených pramenů a literatury. Současně dávám svolení k tomu, aby elektronická verze této práce byla zpřístupněna přes informační systém Masarykovy univerzity. ------------------------------------------------- Bc. Jan Vrzal Poděkování Rád bych na tomto místě poděkoval vedoucímu práce Mgr. et Mgr. Zdeňku Záhorovi za inspiraci a vedení. Dále chci velice poděkovat Ing. Martinu Procházkovi a firmě Bohemia Interactive a.s. za poskytnutí dat a velkou pomoc při vytváření této práce. Bibliografický záznam VRZAL, Jan. Herní analytika: analýza hry Arma 3 a jejich modifikací. Brno, 2018. Diplomová práce. Masarykova univerzita, Filozofická fakulta. Vedoucí práce Mgr. et Mgr. Zdeněk Záhora. Anotace Diplomová práce „Herní analytika: analýza hry Arma 3 a jejich modifikací” pojednává o tématu herní analytiky v kontextu analýzy hry Arma 3 a jejich modifikací. Autor zde představuje obor herní analytiky a základní terminologii související s tématem. Je zde stručně pojednáno o historii samotné hry, která je dále analyzována. Jsou zde popsány neoficiální herní modifikace King of the Hill, Life RPG, Exile a Battle Royale. V praktické části jsou pomocí explorativní analýzy dat zkoumány data ze hry a následně představeny pomocí široké škály vizualizačních technik. Poslední část rozebírá modifikaci projekt Argo. Zde je vytvořena případová studie zaměřená na využití herních dat v kontextu vývoje hry a použití dat při řešení designových problémů. Klíčová slova herní analytika, digitální hry, data, explorativní analýza, herní studia, Arma 3, herní modifikace Annotation The diploma thesis "Game Analyst: Analysis of the Arma 3 Game and its Modification" deals with the topic of game analytics in the context of the Arma 3 game analysis and their modifications. The author introduces the basic terminology related to the subject and represents the game analytics game. Here is briefly discussed the history of the game itself, which is further analyzed. There are unofficial game modifications King of the Hill, Life RPG, Exile and Battle Royale. In the practical part, data from the game is explored using explorative data analysis and subsequently presented using a wide range of visualization techniques. The last part discusses the modification of the Argo project. Here is a case study focused on the use of game data in the context of game development and the use of data to solve design problems. Keywords game analytics, digital games, data, exploration analysis, game studies, Arma 3, game modification Obsah Úvod ...................................................................................................................................... 1 1 Digitální hry, herní studia a základní terminologie ........................................................ 2 1.1 Herní studia ............................................................................................................ 2 1.1.1 Geneze herních studií ...................................................................................... 3 1.2 Hra.......................................................................................................................... 4 1.2.1 Digitální hry ..................................................................................................... 4 1.2.2 DLC.................................................................................................................. 5 1.3 Herní mechaniky .................................................................................................... 5 1.3.1 Core mechaniky .............................................................................................. 6 1.3.2 Primární a sekundární mechaniky.................................................................... 6 1.4 Model Mechanics Dynamics Aestetics ................................................................... 7 1.4.1 Aestetics ......................................................................................................... 7 1.4.2 Framework 6-11 .............................................................................................. 8 1.5 Core Loop, Compulsion Loop a metahry .............................................................. 10 1.6 Modifikace hry ..................................................................................................... 11 2 Typologie hráče ............................................................................................................ 13 2.1 Hráč ...................................................................................................................... 13 2.2 Moder .................................................................................................................. 14 2.3 Role hráče ............................................................................................................ 14 2.4 Typologie hráče .................................................................................................... 15 2.4.1 Bartlova typologie hráče ............................................................................... 15 2.4.2 Typologie hráčů v Massive Multiplayer Online Game's (MMOG) ................... 16 2.5 Vnitřní a vnější motivace hráče ............................................................................ 17 2.6 Podvádění ............................................................................................................ 17 2.7 Komunita .............................................................................................................. 19 2.7.1 Online komunity ............................................................................................ 19 2.7.2 Herní komunity ............................................................................................. 20 3 Herní analytika ............................................................................................................. 21 3.1 Datová analytika a Business Inteligence .............................................................. 21 3.2 Herní analytika ..................................................................................................... 22 3.3 Herní telemetrie ................................................................................................... 23 3.4 Herní metriky ....................................................................................................... 23 3.4.1 Uživatelské metriky ....................................................................................... 24 3.4.2 Výkonnostní metriky ..................................................................................... 24 3.4.3 Procesní metriky ........................................................................................... 24 3.4.4 Přehled uživatelských a procesních metrik .................................................... 25 3.5 Game User Research ............................................................................................ 26 3.6 Technické řešení a analytické služby .................................................................... 26 3.6.1 Obecné analytické služby .............................................................................. 27 3.6.2 Herní analytické služby .................................................................................. 28 4 Historie vývoje hry a vymezení přístupu ...................................................................... 29 4.1 Operace Flashpoint a série Arma ......................................................................... 29 4.2 Virtual Battle Space .............................................................................................. 30 4.3 Vymezení přístupu Bohemia Interactive .............................................................. 31 5 Arma 3 ......................................................................................................................... 32 5.1 Singleplayer .......................................................................................................... 32 5.1.1 Onboarding ................................................................................................... 33 5.1.2 Kampaň ......................................................................................................... 33 5.2 Multiplayer........................................................................................................... 34 5.2.1 Oficiální multiplayerové modifikace .............................................................. 34 5.3 Popis nových DLC ................................................................................................. 34 5.3.1 Zeus (2014) ................................................................................................... 35 5.3.2 Karts (2014)................................................................................................... 35 5.3.3 Marksmen (2015) .......................................................................................... 35 5.3.4 APEX (2016) .................................................................................................. 36 5.3.5 Jets (2017) ..................................................................................................... 36 5.3.6 Laws of War (2017) ......................................................................................
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