Submitted by: Andrea Roumell Dickson, Executive Vice President and Chief of Staff

PUBLIC RELATIONS

The following is a compilation of highlights of recent media coverage of Wayne State University.

• The Sept. 25 issues of the Free Press, Detroit News, Mlive and radio station WWJ-AM reported that Wayne State's enrollment is down by 4.2 percent. Wayne State Board of Governors members Richard Bernstein and Tina Abbott are quoted in the Free Press article, as is Rob Kohrman, associate vice president for finance.

• After recognizing a 4.2 percent drop in enrollment, the Wayne State University Board of Governors discussed new ways to lure potential students during a recent special meeting. Expanding recruiting efforts beyond , galvanizing alumni, beefing up marketing, launching unique academic programs and strengthening the pipeline of community college students were among the ideas examined. Governors Eugene Driker, Jacquelin E. Washington and Richard Bernstein commented in this Oct. 30 Detroit News story.

• Wayne State University Board of Governors Chair Eugene Driker and his wife Elaine recently led a group of Jewish community members on a "Hidden Jewel" tour of Wayne State University and Midtown Detroit. "There are so few people who know of the amount of impact Wayne State has on the city," Driker said in the Oct. 9 Detroit Jewish News article. "More people need to see these things. They need to see that this university is the future of Detroit." A photo of Wayne State University President Jay Noren and Governor Driker posing with WSU Student Ellie Kotov accompanies the story.

• According to this Detroit Free Press Sept. 19 story, Detroit is moving closer to a new light-rail link from Hart Plaza to New Center as a privately funded transit proposal. Board of Governors member Diane Dunaskiss said she and her fellow governors backed the plan with enthusiasm.

• During the WMYD-TV (20) evening news, the station mentioned the renaming of South Hall in honor of former, longtime WSU Board of Governors member Leon Atchison. Video showing the residence hall and Atchison at the ceremonies accompanied the report.

• Wayne State University President Jay Noren commented in an Oct. 28 Detroit Free Press feature story about the enrollment drop at Wayne State this year. 'We have some students working two jobs, and when the economy takes a downturn, it becomes harder for them to get to class," said Noren. He added that the university will need to step up fund-raising efforts for need-based scholarships and increase partnerships with community colleges.

• Wayne State University President Jay Noren and Macomb Community College President James Jacobs made a joint announcement about the two institutions teaming up to develop the Wayne State University Advanced Technology

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Submitted by: Andrea Roumell Dickson, Executive Vice President and Chief of Staff

Education Center at Macomb's South Campus. The live announcement was made during WJR's "Paul W. Smith Show." The Macomb Daily, Detroit Free Press, Detroit News, Grain's Detroit Business, C&G Newspapers, WMYD-TV 20, WXYZ-TV and WWJ-AM ran stories on Oct. 13 and 14.

• The Detroit Free Press, Detroit News, WJR-AM, Detroit Auto Scene, WMYD-TV (20) and WDET-FM covered the event celebrating a $100,000 grant from the Ford Motor Company Fund to support the university's SEED Wayne (Sustainable Food Systems Education and Engagement in Detroit and Wayne State University) program. The project was created to aid local hunger relief efforts by establishing urban gardens and other sustainable food resources on campus and in the Detroit community. "What SEED Wayne is doing is finding some practical solutions to real-world problems," said Wayne State University President Jay Noren. "It's the beginning of the transformation in our urban food systems by implementing these innovative techniques in gardening and local production. It's very exciting."

• Both Comcast and WDTK-AM aired Aug. 30 interviews with Wayne State University President Jay Noren during halftime of the Warriors' season-opening football game. The president discussed Wayne State's role and responsibilities as a major urban research university, some of the university's numerous contributions to the Detroit community and his outlook as he assumes the presidency.

• WMYD-TV (20) ran video highlights featuring Wayne State University President Jay Noren's "President's Address to the University" on Sept. 9. The annual event drew a capacity crowd of faculty, students, staff and community members.

• Comments by Wayne State University officials are included in a Sept. 19 Detroit News piece discussing the leadership transitions in Detroit. "I think the change in leadership is just one step, and there are leadership crises in cities and states intermittently, so this is not unique," said Wayne State University President Jay Noren. "But the key is partnerships with organizations -- like Wayne State University, Detroit Renaissance, and the chamber of commerce."

• Two Wayne State University engineering alumni have pledged a total of a quarter-million dollars to the College of Engineering's new Marvin I. Danto Engineering Development Center. The donation, made by Avinash Rachmale of Bloomfield Hills and Andrew Haliw Ill of Farmington Hills, is the first major commitment to the university by individual donors since Jay Noren assumed the Wayne State presidency. Sept. 14 editions of the Detroit Free Press and Great Lakes IT Report featured stories on the gifts.

• The second-annual Economic Impact Report, prepared by East Lansing-based Anderson Economic Group L.L.C. for the University Research Corridor of Wayne State University, State University and the University of Michigan, found that the universities brought in nearly $80 million in alternative energy research and development dollars in 2007, and are well-positioned to be leaders in "green

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Submitted by: Andrea Roumell Dickson, Executive Vice President and Chief of Staff

energy. Wayne State University President Jay Noren was interviewed by WDIV­ TV (4) and WJR-AM regarding the report. The story also ran in the Detroit News, Detroit Free Press, Grain's Detroit Business, Michigan Business Review, Ann Arbor News, Lansing State Journal and WOOD-TV on Sept. 17.

• David Ripple, WSU vice president for development and alumni affairs, is featured in the Sept. 29 issue of Grain's Detroit Business in the Grain's "40 under 40" class of 2008. The listing highlights rising stars in Detroit's business world. The article describes Ripple's biggest achievement as helping to reach and surpass the fundraising goal of the Wayne First capital campaign. A photo accompanies the write-up.

• Through a new partnership with ARISE Detroit!, Wayne State's entire incoming freshman class was invited to participate in a daylong community service project called Warrior Service Day, according to an Aug. 28 Detroit News story. "ARISE Detroit's mission is perfectly aligned with Wayne State's commitment to community engagement," said Howard Shapiro, WSU associate vice president for undergraduate programs. WJBK-TV also aired a report on Aug. 29 regarding the project.

• Fox 2's Al Allen aired a live report from Wayne State University's "4th Wednesdays Farmers Market" on Aug. 27. Allen interviewed associate professor Kami Pothukuchi regarding the benefits of locally grown foods. WMYD-TV (20) provided live coverage from the Farmers Market and ran a Sept. 1 story featuring the WSU students' garden located behind Ghafari Hall. Michigan Citizen ran a story on Sept. 3.

• An extensive Aug. 27 Detroit Free Press feature story examines a recently completed study by John Flack, chair of the Department of Internal Medicine in Wayne State's School of Medicine. The study revealed that a new drug combination could significantly decrease high blood pressure for African­ American patients. The Sept. 2 issue of Model D Media also ran a story about the study.

• WMYD-TV reporter Dave Leval videotaped incoming Wayne State freshman and their parents during WSU Move-In Days on Aug. 27. WWJ's Florence Walton aired live from Wayne State's Towers Residential Suites and interviewed students and parents.

• A Detroit Free Press Sept. 2 feature story focused on 17-year-old James Ellison, a graduate student beginning his studies in particle physics at Wayne State. WDIV-TV (4) news anchor Steve Garagiola hosted a feature segment on Sept. 5 during the 5:30 p.m. newscast. Garagiola's story included an interview with Ellison and a video of WSU physics faculty welcoming Ellison to the department.

• Detroit Free Press columnist Tom Walsh featured a Sept. 10 interview with Vicente Fox, former president of Mexico. Fox spoke at Wayne State University

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Submitted by: Andrea Roumell Dickson, Executive Vice President and Chief of Staff

Sept. 12 on "Globalization and Immigration." His appearance launched the second season of the university's Forum on Contemporary Issues in Society. The Detroit News ran a Web story interview with Fox on Sept. 11. WWJ-AM, Fox 2- TV, WJR-AM and WMYD-TV (20) aired reports from the FOCIS event on Sept. 12.

• Researchers at Wayne State University have tested a breast cancer vaccine they say completely eliminated HER2-positive tumors in mice, even cancers resistant to current anti-HER2 therapy, without any toxicity. The study was featured on WKYC-TV, Reuters, BBC News, UK Press Association, Washington Post, MSNBC, Detroit News, WWJ.com, WCAU-TV, New York Daily News, Medical News Today, Great Lakes IT Report, China Daily and Times of India.

• Detroit's major television outlets provided extensive coverage of Mayor Kenneth Cockrel's welcoming reception at Wayne State University on Sept. 19. Reporters from each media outlet included WO/V's Derricke Dennis, WXYZ's Cheryl Chodun and Fox 2's Andrea Isom. The Detroit News and Detroit Free Press ran Sept. 20 stories about the event.

• The Detroit Free Press ran a front-page story on the film industry's interest in Michigan for movie productions. Wayne State University is retooling its curriculum to meet both the expected needs of the studios and an increased interest from students. Matt Seeger, chair of Wayne State's Department of Communication, comments how WSU students are taking advantage of new opportunities presented by Michigan's emerging film industry. The story also ran in numerous media outlets in the region.

• WJBK-TV (2) Fox 2 traffic reporter Jackie Paige hosted the kickoff event for WSU's "Drive Safely to Wayne State University Campaign" on Sept. 23. In its fifth year, the campaign is designed to promote safe driving practices among students, faculty and staff. WMYD-TV (20) reporter Dave Leval also covered the event. The Tech Center News, Detroit Auto Scene, WWJ-AM, WDVD-FM and WKQI-FM also ran the story.

• Wayne State University recently launched a minor in Jewish Studies program, according to a Sept. 30 La Prensa article and the Oct. 2 edition of the Detroit Jewish News. The interdisciplinary program will look at all aspects of Jewish civilization from the Talmud to Woody Allen.

• The Wayne State University School of Medicine hosted a debate on embryonic stem cell research on Oct. 30. Coverage of the debate was broadcast live on Fox 2's Web site. WDIV-TV (4), WMYD-TV (20) and WWJ-AM also aired reports.

• Sally Roberts, assistant professor in the College of Education and director of GO-GIRL (Gaining Options-Girls Investigate Real Life), was interviewed on Oct. 28 in-studio by Fox 2 co-anchor Kam Carman. Roberts talked about the program's upcoming winter session and the need for such programs as GO-GIRL that targets mathematics education for middle-school girls.

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Submitted by: Andrea Roumell Dickson, Executive Vice President and Chief of Staff

• Numerous media outlets globally covered musician/entertainer Kid Rock's alliance with Wayne State University to create a scholarship to aid music students. Proceeds from sales of limited-edition T-shirts created by the star's clothing label, Made In Detroit, will go toward the Kid Rock Scholarship, which will aid students studying music performance and music business at the university.

• Wayne State University's Math Corps Summer Camp is the focus of a November 2008 Hour Detroit feature story. The six-week program teaches mathematics and life skills to over 400 Detroit Public Schools students each summer. Math Corps is the subject of It All Adds Up, a 30-minute documentary debuting on Nov. 17.

• A report released during the 2008 Hispanic Business Expo and Economic Summit showed that the Hispanic/Latino community's economic impact on Southeast Michigan is at least $14.5 billion. Authored by Wayne State researchers, the report shows a 27.9 percent increase in the Hispanic population living in Southeast Michigan region since 2000. The story was covered in the Oct. 22 Detroit Free Press, and aired on WWJ-AM.

• Wayne State University is participating in a $57 million study to learn how the environment and other factors affect children's' health, especially development of such conditions as autism, asthma, learning disabilities, diabetes and obesity. The Detroit News, Detroit Free Press and Chicago Tribune ran stories in their respective Oct. 4 editions.

Board of Governors AGENDA December 3, 2008