Data Strategy
i PRAISE FOR DATA STRATEGY ‘Algorithms will control every aspect of our lives. This book is the 2017 how-to guide to take advantage of data to out-think, out-compete and out-perform.’ Henrik von Scheel, Advisory Board Member, Google ‘Data Strategy isn’t just for data people. Bernard Marr shows that a data strategy deserves attention on the same level as a company’s marketing, customer, product, and talent strategies. In my experience, a data strategy is critical to the success of all of these efforts. I believe Marr’s book is a valuable starting point for developing your data strategy. I found it brought together a number of lessons I’ve learned. If you’ve never developed a data strategy, it’s worth reading twice.’ David Purdy, Data Scientist, Uber ‘If you’re a person in charge of data strategy for your company, but still struggle to articulate the size of the task and subsequent reward for building a data-driven culture, this book can help provide a well-rounded pulse on the change that is happening in business today, and arm you with the beginning of a structure to tackle it.’ Jake Williams, Retail Strategy, Amazon ‘A complex topic with many strands made simple – packed with accessible examples from global household brands, right down to smaller chain stores. Bernard Marr’s latest book on data strategy covers many critical elements for anyone trying to get to grips with the data-driven economy in an accessible, conversational style that means that this book will be an interesting read for those who wish to know more about how the human race is evolving supported by data and devices, and what they might need to think about within their own organization to align with this agenda.’ Gareth Mitchell-Jones, Cognitive Systems, IBM ‘A clear, concise and exciting road map for maximizing value from data in today’s hyper-competitive business landscape.’ Ralph Blore, Leader, Central Analytics, Visa ‘As we enter the Fourth Industrial Revolution, Bernard Marr tells us that it will be those companies that view data as a strategic asset that will survive and ii thrive.
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