Pelsall January 2020 Version - FINAL Councillors

Ward Walk Profile: Pelsall January 2020 Version - FINAL Councillors

Name Party Elected on:

Cllr Marco Longhi Conservatives 6 May 1999

Cllr Sally Neville Conservatives 3 May 2018

Cllr Garry Perry Conservatives 7 May 1998 Geography

. Covers 4.23 sq km (423 ha) . Makes up 4.1% of the area of Walsall borough . Population density of 27.0 people per hectare (lower than borough average of 27.3)

Source: Ordnance Survey; ONS, Mid-2018 Population Estimates Assets

Source: Ordnance Survey Population

Source: ONS, Mid-2018 Population Estimates Ethnicity

. Only 4% minority ethnic residents . Asian is the largest minority group at 1.2% (much less than Walsall average of 15.2%) . Of the Asian minority group, Indian is the most prolific at 0.6% Source: ONS, 2011 Census Housing Composition Tenure

. 4,867 households (with at least 1 usual resident) . Increase of 3.6% since 2001 (Proportion of borough total 4.5%) . Average household size: 2.4 residents per h/hold (similar to Walsall average of 2.5) . 3.0% of households ‘overcrowded’* (Walsall average 6.5%) . 1.8% of households without central heating (Walsall average 2.8%) . Low proportion of socially rented (15.6%) properties compared to borough (24.1%) . Above average (31.9%) mortgage owned Source: ONS, 2011 Census (36.0%) Social Segmentation - Groups

The largest groups of households are classified as group H – Aspiring Homemakers (21.5%) & group E – Suburban Stability (18.9%)

Most effective communication route

Least effective communication routes

Source: Experian - Mosaic Public Sector Profiler 2019; Ordnance Survey LLPG Address file Economic Summary

• 78.7% of working age people in Pelsall ward were economically active. This was higher than the Walsall value of 74.0% and the national value of 76.8% (2011)*. Unemployment Claimants (aged 16-64), May 2019

• The largest occupation group in the ward was Skilled Trades (15.8%) followed by Administrative & Secretarial (13.9%) (2011)*.

• Of working age ward residents, 18.5% had no formal qualifications. Walsall’s value was 24.3%, and 15.0% nationally (2011)*.

• In May 2019, 2.6% of working aged residents (aged 16-64) were unemployed and seeking work. This equated to 172 people and was below the Walsall average of 5.0%.

Sources: 2011 Census, ONS (% based on residents aged 16-64); Alternative Claimant Count, DWP (May 2019) * This is the most recent data available at ward level Deprivation

Generally low levels of deprivation overall, with the exception of one LSOA – Pelsall North – which is within the 20% most deprived.

Note – LSOA (Lower Super Output Area) – part of a geographical hierarchy with an average population of 1,500 Source: DCLG, Index of Multiple Deprivation, 2019 Childhood Obesity

Source: National Child Measurement Programme (NCMP), 2015-18 Adult Obesity Prevalence

Prevalence Ward (%) Paddock 8.0 Palfrey 9.8 St. Matthews 10.5 Aldridge Central and South 11.4 Pheasey Park Farm 12.4 Darlaston South 12.9 Willenhall North 13.7 Streetly 14.5 Blakenall 14.7 Pelsall 14.8 Brownhills 15.5 Pleck 15.6 Birchills Leamore 16.0 Bentley and Darlaston North 16.1 Bloxwich East 16.9 Aldridge North and Walsall Wood 17.4 Rushall-Shelfield 17.7 Bloxwich West 17.7 Willenhall South 18.0 Short Heath - Walsall Average 14.4 Pelsall ward has a similar proportion of adult obesity prevalence (14.8% compared to 14.4%). Note – based on GP practice patient lists

Source: Quality and Outcomes Framework, 2017/18 Provision of Unpaid Care

Ward # % Pelsall 1,553 12.9 Streetly 1,482 12.7 Rushall-Shelfield 1,419 12.7 Aldridge North and Walsall Wood 1,404 12.7 Aldridge Central and South 1,661 12.6 Pheasey Park Farm 1,483 12.5 Brownhills 1,386 11.8 WALSALL 30,632 11.4

Pelsall ward has a fairly high proportion of its residents providing unpaid care (12.9%), higher than the borough average of 11.4%.

Source: ONS, 2011 Census ASC Carers Survey

Source: Adult Social Care User Survey (ASCS), 2018-19 Recorded Crime

Serious A lower rate of total recorded crime & serious Total Recorded Aquisitive Crime Ward Crime acquisitive crime rates than the borough. Rate per 1,000 Rate per 1,000 Population Population

Aldridge Central and South 77.68 19.03 Crime by type highlights ‘residential burglary’ Aldridge North and Walsall Wood 62.80 16.64 as the most prolific in this ward during 2018. Bentley and Darlaston North 146.17 37.64 Birchills Leamore 144.27 28.37 Blakenall 130.43 29.79 25 23.4 Bloxwich East 112.14 25.06 Bloxwich West 109.25 23.69 20 Brownhills 91.42 16.35 15 12.6 12.2 Darlaston South 99.67 21.24 9.5 10 Paddock 58.51 21.35 6.2 4.7 4.9 4.4 4.6 4.8 5 2.9 2.9 Palfrey 86.29 19.62 2.6 1.5 0 0.4 0.9 0.7 0 0.2 0.5 0 0.2 Pelsall 56.72 23.81 0 Pheasey Park Farm 51.48 19.23 Pleck 145.97 30.90 Rushall-Shelfield 77.09 21.53 Short Heath 271.90 49.10 St Matthew's 83.41 22.71 Streetly 44.59 14.35 Willenhall North 83.82 21.54 Willenhall South 163.11 38.93 *Serious Acquisitive crimes are defined as : Residential burglary WALSALL 107.73 25.40 Robbery (person) Robbery (business) Theft of motor vehicle Source: West Midlands Police, Jan to Dec 2018 Theft from motor vehicle Recorded Crime & Anti-social behaviour

Source: West Midlands Police, Jan to Dec 2018 Voluntary & Community Organisations . Pelsall Community Centre – independently run & managed. Celebrated 50 years as centre of community in 2015. Currently a large scale refurbishment underway. Hosts weekly groups for all ages, room for hire, organises professional performances & revived the Christmas pantomime due to popular demand. . Friends of Pelsall Commons - local friends group championing the use, maintenance, safeguarding & development of the open space for all to enjoy. . Back the Track - local community group formed to maintain, develop and safeguard the former rail line, with a view to creating a cycle path connecting Walsall Town Centre to Lichfield City Centre. . Uniformed groups - scouts, guides, brownies, cub, beavers and rainbows are all active in the village with multiple packs located at both the Methodist and Church of England churches locally. . Preservation of Pelsall Remembrance Parade (POPRS) - local group formed in response to the reduced support for remembrance services / parade across the borough. Consists of a small committee to raise funding to ensure the sacrosanct act of remembrance can take place at the centre of the village – the war memorial. Safety, new parade organisation & awareness raising has formed part of the group, along with raising the funds to ensure the road closure & traffic management. Source: Localities & Partnerships, Walsall Council Regeneration

. Predominantly residential area surrounded by Green Belt with Pelsall Common centrally located. . Pelsall Local Centre – with national retailers / occupiers, including Spar and Co-operative Food, and multiple independents. Well-occupied centre with limited vacancies. . £4m Pelsall Village Centre located in the local centre, opened in 2013. Interim & future occupier options are being considered to better utilise vacant spaces and manage temporary uses. . Pelsall Common and Old Pelsall Conservation Areas, including Grade II listed and local listed buildings/structures. . Sustrans cycle network along disused railway. Looking Forward… . Development opportunity of the former public conveniences and adjoining 17-18 Norton Road (former office accommodation), sold by the Council at auction in March 2018. . The future of the Bush Ground- Pelsall Villa FC. . £1.9m York’s Bridge Replacement Scheme – consultation held Feb-April 2019. Formal planning application to be submitted Summer 2019. Source: Regeneration & Development, Walsall Council . Potential transport review of the finger-post junction. www.walsall.gov.uk Regeneration - Policy Map Extract Pelsall North York’s Bridge Common Replacement Scheme

Sustrans Cycle Network

Finger-post junction

Green Belt Green Belt Development Opportunity: Pelsall Village Centre 17-18 Norton Rd and fmr PCs Pelsall Local Centre Old Pelsall Conservation Area Pelsall Common

Pelsall Common The Bush Ground -Pelsall Villa FC Conservation Area

Source: Regeneration & Development, Walsall Council

www.walsall.gov.uk Useful Links

. Walsall Insight: Data and intelligence portal for Walsall, including links to population dashboards, area profiles, needs assessments and additional resources www.walsallintelligence.org.uk

. 2011 Census: Information related to the release of the latest census results, including analysis and reports for Walsall and links to official ONS websites www.walsall.gov.uk/census

. Nomis: detailed and up‐to‐date UK labour market and economic statistics from official sources www.nomisweb.co.uk Acknowledgements

These profiles have been compiled by analysts and other colleagues from across Walsall Insight Contact: [email protected]

Key Contributors: Emma Thomas, Claire Heath, David Hughes & Lee Harley (Public Heath), Liz Connolly (Economic Intelligence), Kauser Agha & Caroline Harper (Regeneration & Development), John Morris (Localities & Partnerships), Sairah Ahmed (WM Police)

Reproduced from the Ordnance Survey mapping with the permission of the Controller of Her Majesty’s Stationery Office. © Crown copyright. Unauthorised reproduction infringes Crown copyright and may lead to prosecution or civil proceedings. © Crown copyright and database rights 2020 Ordnance Survey 100019529. NO FURTHER COPIES MAY BE MADE.