Volume 7, No. 2 2004 Paul DeMaio Will Smart Bikes Succeed as Public Transportation Jonathan� Gifford in the United States? J. Joseph Cronin, Jr. An Evaluation of the Role of Marketing Roscoe Hightower, Jr. in Public Transit Organizations Todd Litman Transit Price Elasticities and Cross-Elasticities C. V. Phani Kumar Modeling Generalized Cost of Travel Debasis Basu for Rural Bus Users: Bhargab Maitra A Case Study � Paul Mitchell Hess Pedestrian Safety and Transit Corridors Anne Vernez Moudon Julie M. Matlick � Public JOURNAL OF Transportation Volume 7, No. 2, 2004 ISSN 1077-291X The Journal of Public Transportation is published quarterly by National Center for Transit Research Center for Urban Transportation Research University of South Florida • College of Engineering 4202 East Fowler Avenue, CUT100 Tampa, Florida 33620-5375 Phone: 813•974•3120 Fax: 813•974•5168 Email:
[email protected] Website: www.nctr.usf.edu/journal Gary L. Brosch, Editor Laurel A. Land, AICP, Managing Editor EDITORIAL BOARD Robert B. Cervero, Ph.D. William W. Millar University of California, Berkeley American Public Transportation Association Chester E. Colby Steven E. Polzin, Ph.D., P.E. E & J Consulting University of South Florida Gordon Fielding, Ph.D. Sandra Rosenbloom, Ph.D. University of California, Irvine University of Arizona David J. Forkenbrock, Ph.D. Lawrence Schulman University of Iowa LS Associates Jose A. G\mez-Ib<ñez, Ph.D. George Smerk, D.B.A. Harvard University Indiana University Naomi W. LedJ, Ph.D. Texas Transportation Institute The contents of this document reflect the views of the authors, who are responsible for the facts and the accuracy of the information presented herein.