1 Living, learning, sharing... moments in our lives...

Today’s travelers are looking for creative, insightful, authentic experiences which immerse them in the life and culture of faraway lands. They hope to meet local people and get behind the scenes.

Travelers are also better informed about the negative impacts which tourism can have on local communities and the environment. They are searching for ‘fairer’, more ‘responsible’ travel experiences.

In an era where tourists value local experiences and also expect tourism to benefit destinations, it has never been more important for tourism to support local communities and protect the environment.

In Thailand, the tourism industry has awoken to this realisation.

With the publication of this book, ‘Local Insight - Thai Community Based Tourism’, The Tourism Authority of Thailand (TAT) once again confirms our commitment to support tourism which celebrates and protects Thailand’s precious peoples, cultures and nature.

This book is full of creative, fun, living, learning experiences, based on very special aspects of life, culture and nature which local people have chosen to share with guests. Community members manage and operate these programs. They choose how they wish to be presented. They feel proud to share their lives with guests.

Our people are waiting to welcome you… to share inspiring moments in our lives… in the heart of Thailand.

2 3 Introduction By Thailand Community Based Tourism Institute (CBT-I)

15 years ago, nobody believed that local communities could develop and manage their own tourism programs. Local people would be visited without understanding where tourists were arriving from, or why they wanted to visit. Very often, negative impacts exceeded any benefits to local people.

Today, many of the communities in this book have received national and international awards, in recognition for their success working together and using tourism as a tool for conservation, cultural affirmation and poverty alleviation.

Community members are searching for ‘Responsible tourism’ partners, and are ready to develop innovative programs together, which are informed by the expertise of industry and community, working together. As we approach the second decade of the 21st century, the challenge is to involve communities as informed partners in the tourism industry, receiving a fair share of benefits and responsibilities.

This handbook provides information about 20 of Thailand’s leading CBT communities. Beyond that, it also provides simple guidelines for responsible tour operators on ‘how to work together effectively with local communities’ so that CBT can succeed. The CBT-I team hope that this is a useful resource for both product and partnership development.

Potjana Suansri, Director

4 CONTENTPart 1: Community Based Tourism – Why, What, How? 9 Baan Pha Toh 72 What is Community Based Tourism? 10 Baan Leeled 76 What can guests do and experience on a CBT Tour? 10 Baan Klong Noi 80 How is CBT different from similar types of rural tourism? 13 Baan Prom Lok 84 Part 2: Thailand’s Top 20 Community Based Tourism Communities 15 Baan Talae Nok 88 Map of Top Twenty CBT communities 16

Key and list of Top Twenty CBT communities 17 Koh Yao Noi 92

Baan Mae Kampong 18 Which important places are close to these communities? 96

Baan Mae Klang Luang 22 Part 3: Insight guidelines for working with CBT communities. 97 Baan Pha Mon 26 Supporting the people in the product… challenge of marketing CBT 98 Doi Luang Chiang Dao 30

Baan Huai Kee Lek 34 What types of guests are communities hoping to welcome? 99

Baan Ja Boo See 38 What types of partners are CBT communities searching for? 103

Baan Ja Bo 42 Guidelines for working successfully with CBT communities: 104 Baan Mae La Na 46 Part 4: Recommended Responsible Ground Operators 109 Baan Huai Hee 50 Baan Huai Tong Kor 54 Part 5: Thailand Community Based Tourism Institute 115

Baan Nong Mae Na 60 How tour operators can work with CBT-I 117

Baan Prasat 64 Responsible Travel Guidelines for Thailand 120 Baan Salak Khok 68 Baan Baang Phlap 70

6 7 PART 1 Community Based Tourism Why, What, How?

8 9 What is Community Based Tourism? Where do guests stay? In Thailand, over 70 local communities are developing Community Based Tourism (CBT). Guests may stay with a local family in a homestay, in a community-owned lodge, or even CBT programs are designed based upon special elements of local lifestyle, culture, people and a community campsite. nature that community members feel proud of and choose to share with guests. Accommodation will be typical local style. Guests can expect clean, safe, welcoming and CBT services and activities are planned and managed by local community members, working comfortable accommodation. However, the community members are not able to offer luxury together in a ‘CBT Group.’ Activities are lead by trained community guides and host family or hotel standards. members. Rooms are likely to be fan cooled, rather than air-conditioned. In addition to being a fun and interesting experience for guests, CBT programs are designed to support social and environmental work, build the skills of local people and distribute What do guests eat? benefits fairly. Special dishes will be prepared, made from typical local ingredients. Guests can often join Communities which choose to develop CBT require several steps of training to develop their host families to collect fresh ingredients from a garden or orchard, and may help to cook the knowledge and skills which enable them to welcome guests and work with actors in if they wish. the tourism industry. Pure drinking water, hot coffee and tea are available for guests*. Vegetarian food, mildly spiced Training includes planning, the development of a local CBT Group, management, tour dishes, or dishes prepared without chili are available for guests on request.* operation, marketing and monitoring CBT. Communities are assisted to develop activities, programs, prices, booking systems and other essential elements of a successful tour. How do guests get around?

Communities also learn how to distribute the benefits of tourism within and beyond CBT service Local transport is used when traveling during the program. This could be a private car for providers. They use techniques such as queues and contributing income to a Community Fund. a transfer to the community, or by boat or bicycle for activities taking place in the community. Vehicles are well maintained, and necessary safety equipment such as life jackets and helmets What can guests do and experience on a CBT Tour? are available for guests to use *. Motorbikes are not offered to guests. Guests who choose CBT have an opportunity to experience and learn about the community and their environment through fun, ‘hands-on’ activities lead by local guides, such as jungle trekking, traditional fishing, natural dying and learning to cook local dishes.

10 How do guests and hosts communicate? How is CBT different from similar types Hosts are usually excited to welcome guests, and very keen to try and communicate. To assist interaction, ‘Thai-English language sheets’ are available for guests.* These include of rural tourism? simple conversations in Thai and English, which can be used to break the ice (with body Eco, agro, sight seeing…. There are so many different rural experiences available for tourists. language and a sense of humour!) Is CBT really any different? Local community guides and homestay hosts cannot usually speak English. Professional tour CBT is a truly unique experience for tourists because: guides need to be instructed and trained to assist guests and hosts to communicate. Community…

Who do guests meet? Hosts feel very proud of their leading roles in CBT. This leads to a particularly warm welcome. Guests meet a variety of welcoming, interesting people during their time in the village. Cultural exchange is more profound than regular village tours. Guests meet a variety of people, Local people with a role in the CBT program may include homestay families, community tour an authentic experience of the whole community… guides, craftsmen, performers, community leaders, students and teachers, village elders and Environment… other interesting characters. The lives of local people are intimately connected with the natural world. Activities will bring Local people’s central role in the CBT program creates an enthusiastic and welcoming this relationship alive, adding a new depth to guests’ enjoyment and appreciation of nature. atmosphere. Local guides are proud to share culture and life in their community. However, Their visit will also contribute towards nature conservation. guests will also be given some free time to relax and unwind. Benefit… Safe and sound? CBT is the result of months of training and effort. Local people benefit through income, skills, and a healthy environment. CBT directly increases the confidence and capacity of local people CBT communities take safety seriously. Every effort is made to ensure that guests are and to negotiate a better deal from development! feel safe. Nevertheless, tour operators are recommended to visit the community in person to survey and assess any safety issues according to their own standards. Guests should organise insurance before arrival.

• Note: CBT-I are confident in the level of service and safety provided by these communities. However, tour operators should confirm the details of all tour services to ensure that that they are included in the final program. We recommend that interested tour operators inform and coordinate with our organisation prior to developing a trip with a CBT community. Please contact [email protected]

12 13 Even small numbers of guests can make a valuable economic contribution to local community members. However, increasing income is only one of the goals of CBT. Communities consider a much broader question: “How can we use tourism to support sustainable development in our community?” Benefits of CBT include income, improved hygiene, new skills and knowledge, and funds to support local conservation and social work. For example:

• Northern ‘hill tribe’ people in Chiang Mai, Chiang Rai and Mae Hong Son provinces have developed impressive communication skills from their role as community guides. This has assisted them to present their farming practices to the outside world, cooperate more effectively with National Park authorities and continue to live and work on their lands.

• From 2005 to 2009, Leeled CBT group, Surrathani welcomed guests from the Australian company, Intrepid Travel. In 2005, Leeled earned 104,000 Baht, and in 2006, 176,000 Baht. 10% of this income contributed towards community funds. Leeled CBT Group’s conservation efforts lead to an amazing 1000 hectares of new mangrove growth. • In 2004, Koh Yao Noi CBT Group, Phang Nga, southern Thailand, earned 900,000 Baht. PART 2 Since then, income from CBT has represented an average 10% increase in the annual wage of participating families. The CBT group has helped to protect fish stocks, coral, sea grass Thailand’s Top 20 Community Based Tourism Communities and mangroves. In 2008, the CBT group sponsored 10 youth environmental camps, waste collection and reforestation.

14 15 Map of Top Twenty CBT communities

Doi Luang Chiang Dao (Chiang Mai) Key and list of Top Twenty CBT communities Baan Mae La Na Baan Ja Bu See (Chiang Rai) (Mae Hong Son) Baan Huai Kee Lek (Chiang Rai) Baan Ja Boo (Mae Hong Son) Baan Mae Kampong (Chiang Mai) Baan Mae Klang Luang (Chiang Mai) 1. Baan Mae Kampong (Chiang Mai) 11. Baan Nong Mae Na (Petchaboon) Baan Huai Hee Baan Pha Mon (Mae Hong Son) (Chiang Mai) 2. Baan Mae Klang Luang (Chiang Mai) 12. Baan Prasat (Nakorn Ratchasima) Baan Huai Tong Kor 3. Baan Pha Mon (Chiang Mai) 13. Baan Salak Khok (Trad) (Mae Hong Son) Baan Nong Mae Na (Petchaboon) 4. Doi Luang Chiang Dao (Chiang Mai) 14. Baan Baang Phlap (Samut Song Khram) 5. Baan Huai Kee Lek (Chiang Rai) 15. Baan Pha Toh (Chomporn) 6. Baan Ja Bu See (Chiang Rai) 16. Baan Leeled (Surat Tanee) Bangkok 7. Baan Ja Boo (Mae Hong Son) 17. Baan Klong Noi (Surat Tanee) Baan Prasat (Nakorn Ratchasima) 8. Baan Mae La Na (Mae Hong Son) 18. Baan Prom Lok (Nakorn Srithammarat) 9. Baan Huai Hee (Mae Hong Son) 19. Baan Talae Nok (Ranong)

Baan Baang Phlap (Samut Song Khram) 10. Baan Huai Tong Kor (Mae Hong Son) 20. Koh Yao Noi (Phang Nga)

Baan Salak Khok (Trad) Accommodation: Access to nearest city: Homestay Art and Craft train Gulf of Thailand Community Resort Cultural Performance bus : 1 Community Campsite Cooking plane Baan Pha Toh (Chomporn) Food: Boat ride Transport to community: Baan Talae Nok (Ranong) Baan Klong Noi (Surat Tanee) Vegetarian Cycling public Bus Baan Prom Lok (Nakorn Srithammarat) Halal Massage ferry Baan Klong Noi (Surat Tanee)

Koh Yao Noi (Phang Nga) Activities: Swimming minivan Culture Exchange Snorkeling songtoew Trekking School visits 4WD Bird watching 16 17 Baan Mae Kampong Why is Mae Kampong community special? Cultivating tea is a traditional occupation for Northern Thai, highland people. Mae Kampong village is surrounded by tea plantations which successive generations have woven into the verdant natural landscape. Tea Location: trees grow alongside Arabica coffee, herbal medicines and the stunning natural forest. The picturesque Northern Thai village of Mae Kampong is located only 50 kilometers from Chiang Mai city. Nestled on a hillside, 1300 meters above sea level and surrounded by Today, tea and coffee cultivation are the main occupations for Mae Kampong. Much of the pristine forest, Mae Kampong has a cool and pleasant climate. tea is used to produce ‘miang’, a snack which local people chew after dinner, or if they feel tired.

To produce miang, community members rely on traditional methods of planting, harvesting and fermenting tea. Only the tips of the tea leaves are picked. This allows sufficient sunlight to reach the old leaves, and enables the community to harvest tea all year round. Guests can learn about the subtle differences in the properties of tea from month to month!

Lush forest, including a well preserved watershed, has guaranteed an abundance of streams, which enable Mae Kampong to produce hydro electricity. This clean energy project is managed by a village cooperative, which is even able to sell electricity to the national power grid, making Mae Kampong a model community for ‘sustainable energy.’ A small stream meanders through the village. Water flowing gently past the typical wooden houses creates an enchanting atmosphere, in particular during the quiet of evening. The highlights of Mae Kampong Community “Experience warm Northern Thai hospitality in a home stay; trek through pristine forest and help your hosts to pick tea; learn about local crafts; marvel at the hydro-energy project.”

18 19 Don’t miss this… Green Corner: People and Planet

Activities for guests: More than 30 households are actively involved in CBT in Mae Kampong. Villagers Trekking along the nature trail: Guests can accompany local community guides through the contribute towards the local cooperative, which generates income for all community members forest, passing tea, coffee and herbal gardens. Enjoy strolling through pristine forest and as well as funding a range of social and environmental activities. These include tree planting; learning how the community manage natural resources and harness hydropower. building a buffer line to deter forest fires; and assisting surveillance to prevent illegal logging and the smuggling of wild orchids from the forest.

The CBT group are aware of the pressures which tourism can put on a small community. Group members meet regularly to discuss tourism management and community preparation in terms of staff, natural resources and fair distribution of profits. Local guides explain Mae Kampong’s cultural and environmental guidelines to guests. Community members also help manage their own garbage at the household level.

Camping at Doi Mon Larn: This mountain is the highest point of Mae Kampong, and can be reached by a moderate trek of 3-5 hours. Guests who reach the summit will see a beautiful view of the village. There is an area to set up camp. Guides can prepare delicious jungle food, Contact Name : Mr. Prommin Puangmala steamed in bamboo over a camp-fire. Telephone : 08 9559 4797, 08 9431 0993, 08 5675 4598 Address : 78/1 Moo 3, Tambon Huai Kaew, Amphur Mae On, Traditional Northern Thai dance and musical performance: Traditional dances are performed Chiang Mai 50130 by local youth, including “Sao Mai” Dance (drawing silk thread), Fingernail Dance, Sword Dance, Umbrella Dance, and “Thep Ban Theong” (the joyful Diva Dance). Guests can also Searching for a quality, responsible tour operator to organise a trip to enjoy the soothing melodies of “Salaw, Saw, Sueng,” traditional, northern, string Mae Kampong community? instruments. Contact Nutty’s Adventures: [email protected] Offer alms to the Buddhist monks: Join in an ancient tradition and accrue merit for this life http://www.nutty-adventures.com/home/home.php and the next, by offering alms to Mae Kampong’s saffron-robed monks.

20 21 Baan Mae Klang Luang Why is Mae Klang Luang special? Mae Klang Luang’s rice terraces illustrate local wisdom in water management. This is just one aspect of the Karen Location: people’s renowned traditional knowledge, which enables The Karen or “Pa Kaa Ka Yor” people of Mae Klang Luang migrated from Burma in 1787, a harmonious coexistence with the environment. From settling in a fertile valley in the heart of Doi Intanon National Park. Founding families carved childhood, villagers explore the forest, developing an intimate a terrace of emerald rice fields into the mountain landscape, which now makes a stunning knowledge of their ‘natural supermarket’ of flora and fauna. first impression on guests. Local guides can explain the many uses of forest products in daily life. For example, as wild foods, herbal medicines and natural dyes. Moreover, traditional beliefs divide the forest into areas where crops can be cultivated; ‘community forests’ which can only be used to gather wild forest products; and sacred watersheds which much be strictly protected.

Mae Klang Luang also offers fascinating insights into rural development. Villagers are open to new ideas, while continuing to value and practice many elements of their traditional lifestyle. Their balanced compromise between tradition and modernisation has been assisted by The Royal Project, initiated The village lies at an elevation of approximately 1,200 meters above sea level, surrounded by by His Majesty the King of Thailand. mixed deciduous and hill evergreen forests. The climate is cool. The village is easily accessible, just off the main highway to Doi Intanon. Villagers have been assisted to cultivate and sell organic coffee, as well as farm rainbow trout for sale in Chiang Mai and beyond. Visitors can visit the simple but interesting Pa Kaa Ka The highlights of Mae Klang Luang Community Yor Cultural Center, which Includes collections of the Art and “Enjoy trekking through pristine forest in Doi Intanon National Park; see how the Karen History of the Karen people in the Mae Klang basin. people live in harmony with nature and start the day with a cup of hot, fresh, Hill tribe coffee!”

22 23 Don’t miss this… Green Corner: People and Planet Activities for guests: Mae Klang Luang is located inside the boundaries of Doi Intanon National Park, making opportunities to expand the community very limited. CBT creates additional income for the Experience nature and the daily life of the people: The villagers maintain many villagers, reducing pressure to expand their fields and increase crop production. This helps to colorful traditions, which have been practiced for generations. Depending on protect the forest. the month, guests can observe or join these local activities; Through CBT, the people of Mae Klang Luang have also developed new skills which have Try your hand in the terraced Paddy Fields, flower and fruit gardens: Join your improved their quality of life. For example, community members have become better local guides to look and learn, or participate in the rice cycle with the villagers, communicators. They have increased National Park authorities’ understanding of how they (rice is harvested from June to November). Help catch freshwater prawns from use traditional practices to manage resources sustainably. This has lead to better cooperation the rice fields! between villagers and park authorities.

Trek into the forest: On short walks for just a couple of hours guests can enjoy the scenery, visit a local waterfall and learn about the relationship between forest and community. A longer trek to the peak of ‘Doi Hua Sua’ is also possible Contact Name : Mr. Somsak Kerephumtong (4-5 hrs). Camp at the peak for an inspiring sunrise view of Lumphun province; Address : Community Based Tourism Center Moo 17, Jom Thong-Doi Intanon Road, Tambon Baan Luang, Delicious, hot, fresh, Arabica coffee in the morning: This is a must-do for Amphur Jom Thong, Chiang Mai 50160 Tel 081 960 8856 coffee lovers and socialites! Join the farmers for a piping hot, early morning brew! Searching for a quality, responsible tour operator to organise a trip?

Contact Chiang Mai Adventures: [email protected] http://www.chiangmaiadventure.co.th/2008/index.php

24 25 Baan Pha Mon

Location: Pha Mon is also located in Doi Intanon National Park, 7 km’s off the main highway and reached via an unsealed mountain road. One’s first impression of Pha Mon is that it is an idyllic village, perfectly integrated within the living natural tapestry of mountains and forest. Pha Mon overlooks a sea of rice paddy, which is breathtaking during the rainy and winter Why is Pha Mon community special? seasons. Pha Mon is also a Pa Kaa Ka Yor, Karen village. However, Pha Mon is much smaller than Mae Klang Luang. The people of Pha Mon prefer to welcome smaller groups of between 2 and 6 The highlights of Pha Mon Community travelers. The villagers have built a comfortable bungalow in the rice fields, which is ideal for a single family to stay in, for a totally unique and intimate experience of local life. “Peace, quiet and amazing views; stay in a comfortable community resort; enjoy mountain biking and bird watching.” According to local legends, Pha Mon mountain is a sibling of Doi Intanon, and these two mountains remain at the heart of village livelihoods and spiritual life. Rice fields surround the community bungalow. At different times of the year, visitors will be able to see the villagers performing traditional ceremonies in their paddy plots on the terraced hillside.

The cultivation of flowers of temperate climate has been introduced by the Royal Project as an alternative occupational activity to generate income for the villagers and to reduce farming activity in the forest area. Guests will see villagers carrying a rainbow of brightly coloured flowers through the village, and down the mountain for sale in Chiang Mai city.

26 27 Don’t miss this… Green Corner: People and Planet Activities for guests: Initially, villagers from Baan Paa Mon assisted a team of researchers from Chiang Mai to gather information about the local wisdom of Karen people, in connection to birds in the Nature trail and bird watching: Local guides can lead guests on an Doi Intanon area. This project created a database of local environment and culture. When the exploration of the forest, including a bird watching trail where guests research was completed, the villagers realised that the knowledge which they had collected have the chance to see about 30 kinds of local and migrating birds. could be very attractive for nature enthusiasts. They considered the opportunities of developing Local guides will share traditional legends, including the role which tourism. birds play in traditional Karen courting rituals! After considering the strengths and potentials of the community, a group of villagers decided Cycling: Pha Mon is a fantastic destination for mountain biking, and to donate their wages from the research project as well as their labor to construct some of the local community guides have been trained to lead cycling a community resort. They were assisted by a French tour operator, which continues to send trips! occasional trips to the village. This resort can accommodate small groups of tourists (max 6), Learn Karen Weaving: Karen women are famous in Thailand for their and provides income for participating families through the allocation of shares. Profits are bold, bright designs, hand woven using a traditional ‘back strap loom’. contributed towards environmental activities with the local school. Guests can meet the local weavers, watch them work, and have a go at weaving themselves. You will be amazed at the work and effort which goes into even a small garment…

A meal with a special view: The local people can organise a very special Contact Name : Mr.Surasith Donchaiphaiwan meal, right next to the rice fields. Enjoy breakfast with the fragrance Address : 29/1 Moo 8 Tambon Baan Luang, Amphur Jom Thong, of the rice fields, or sip a cold drink in the evening, as the sun sets Chiang Mai 50160 serenely behind the mountains of Pha Mon village. Tel 086-185-0788 E-mail: [email protected]

Searching for a quality, responsible tour operator to organise a trip?

Contact Chiang Mai Adventures: [email protected] http://www.chiangmaiadventure.co.th/2008/index.php

28 29 Doi Luang Chiang Dao Why is Doi Luang Chiang Dao area special? Chiang Dao has been molded by the elements into a natural limestone horseshoe, which supports a unique environment, including alpine forest, and micro-habitats for many varieties of Location: indigenous species which cannot be found elsewhere.

Baan Hua Tung and Baan Tam communities are ideal The biodiversity of the mountain and surrounding forest gateways for an exploration of Doi Luang environments have been recognised by the government. They Chiang Dao, Thailand’s third highest peak and are protected inside the Doi Chiang Dao Wildlife Sanctuary. a haven for rare plant species. The villages are located approximately 85 km’s from Chiang Mai city, In Baan Hua Tung village, local people have worked together to establish a nationally at the foot of the mountain and close to Doi Chiang famous community forest. In this area, villagers are allowed to collect wild foods, but do Dao Wildlife Sanctuary. not cut the trees. The area is protected by a combination of community regulations and ‘forest ordination’ by Buddhist monks. Behind Hua Tung community, there is a wonderful view of Chiang Dao mountain. Baan Tam Villagers also have a community bamboo forest. Every year, they help each other to harvest community is located next to Chiang Dao cave, on bamboo, and divide the profits. the way to the protected area. Visitor numbers to the summit of Chiang Dao are carefully controlled, and it is only possible to climb the mountain between November and May. However, guests can visit local villages The highlights of Doi Luang and participate in cultural exchange programs all year. Chiang Dao area “Trek to the awe-inspiring summit of Chiang Dao; study nature and enjoy fantastic views; explore forest and caves, learn about successful forest conservation initiatives.”

30 31 Don’t miss this… Green Corner: People and Planet Activities for guests: The Doi Chiang Dao Wildlife Sanctuary, together with the local A visit to Chiang Dao can offer a mixture of cultural office of tourism have established and enforced ecotourism insights, warm hospitality, stunning nature and challenging policies in this area. For example, tourists must hire only trained adventure. and registered guides and porters from the Doi Chiang Dao Wildlife Sanctuary office. Trekkers must keep to the designated Doi Chiang Dao Luang Trek: (Seasonal– November to May). trails, and camp in appointed areas. Trekking to the peak of Doi Chiang Dao, accompanied by local guides is a classic adventure. On route, trained local Guides are trained to advise guests how to avoid disturbing guides will introduce you to rare plant species. An early and harming local habitats and ecosystems. By hiring the locally start will be rewarded by a 360 degree view of sunrise registered forest guides and porters, tourists help to create more from the peak of Doi Chiang Dao. Watch surrounding jobs and increase income for the local villagers. Opportunities peaks gradually appear through a sea of clouds. Stops can presented by tourism also lead to good relations between local also be made to visit other scenic areas, such as caves and community members and the forest authorities. waterfalls;

Experience daily life in the three contrasting villages of Baan Hua Tung, Baan Tam and Baan Faa Suay. Guests can visit a community forest, make a bamboo basket, or meet a traditional village herbalist. Homestay with a local family Contact Name : The Office of Coordinating Group of Doi Luang Conservation Center is possible in Baan Hua Tung village. Address : 90 Moo 5 Tambon Chiang Dao, Amphur Chiang Dao History: Chiang Dao is known for many ancient historical Chiang Mai Province 50170 sites, dating from the King Meng Rai and King Naresuan Mr. Prajak Dumdang 085-286-4200 eras. Guests can visit local caves and temples, and listen to royal tales from years gone by. Searching for a quality, responsible tour operator to organise a trip?

Please contact [email protected] for a recommendation

32 33 Baan Huai Kee Lek Why is Huai Kee Lek special?

Guests to Huai Kee Lek are allowed a fascinating insight into the daily lives of the Akha. Huai Kee Lek was established according to traditional Akha beliefs, on a bright and sunny Location: mountain ridge, far away from water. Akha people do not locate their villages close to water, Huai Kee Lek is an ethnic Akha community, located in Chiang Rai province, in the Wawi because they believe that malevolent water spirits will destroy the village. sub-district, approximately 25 km’s from the district center of Mae Saruay. The village can be The community fields are located approximately 3 to 5 km’s from the village, to prevent reached by a 3.5 km dirt and concrete road, which winds up into the mountains. Huai Kee domestic animals from destroying their crops. Fields are located close together, so that Lek community gradually emerges into view, perched impressively on a mountain ridge. villagers can share their labour, such as planting and harvesting rice.

All aspects of life are influenced by traditional beliefs, which have been passed down orally between the generations.

Every month, local people participate in ceremonies which form a bridge between these beliefs and daily activities. Ceremonies are integrated with agricultural practices and the cycles of the seasons. Akha people use mountain rice for many ceremonies, and plant corn to feed their pigs and chickens, which are used for ceremonies as well as for eating.

The highlights of Huai Kee Lek Community “Experience traditional Akha culture in a mountaintop hut; explore a self-sufficient life; witness ancient ceremonies and support community efforts to preserve Akha culture.”

34 35 Don’t miss this… Green Corner: People and Planet

Activities for guests: Akha beliefs forbid local people from cutting down trees in sacred areas. Attaching a ‘spirit eye’ to trees indicates that they must not be cut. The watershed Akha culture and traditions tour: Villagers lead is also sacred, and it is forbidden to farm or cut any trees in the watershed area. guests to visit important local cultural sites, such as the iconic Akha Swing and the village Spirit Akha villagers do not destroy termite hills, thereby protecting these small creatures Gate. Guests learn about the various religious rites which play an important role by decomposing and fertilizing the soil. that govern and protect the Akha. Guests also experience typical daily activities and observe In May, during the mating season, it is forbidden to hunt big animals. Hunting the extraordinary craftwork that creates traditional pregnant animals is also forbidden. The Akha do not catch frogs or crabs close to Akha dress and everyday artifacts. their sacred spring, because they are regarded as the guardians of the watershed.

Community forest and nature tour: Local guides lead The people of Huai Kee Lek wish to conserve and celebrate their culture. CBT has guests along the stream and through the fields to been quite successful as a tool to stimulate interest in traditional Akha culture learn how the Akha grow and gather crops, as well among Akha youth, as well to share their culture with the outside world as to see many of the wild plants, fish and animals that play a part in the villagers’ self-sufficient lives. Local guides explain the agricultural cycle and ceremonies which the Akha are responsible for performing during the year. Contact Name : Mr. Vuthikrai Mawpaa Address : 9 Moo 9, Tambon Wawee, Amphur Mae Saruay, Join living traditions: In addition to a general Chiang Rai 57180 Tel. 08-9955-9872 exploration of the village, local people are keen to share their living traditions with guests. Visits can be Searching for a quality, responsible tour operator to organise a trip? scheduled to coincide with ceremonies, conducted naturally each month. Guest are invited to visit, Contact Phu Phiang: [email protected] experience and join together with the Akha people. http://www.phuphiang.com/

36 37 Baan Ja Boo See Why is Ja Boo See special?

Most local people in Ja Boo See still wear their colourful traditional dress, and farm rice using Location: traditional methods. Daily life in Ja Boo See revolves around rice paddy and crop fields, where corn, maize, Ja Boo See is a small village of 30 families, which belong to the Lahu ethnic group. The village cucumber and pumpkin are grown. Other typical activities include feeding pigs and is located approximately 2 hours from the provincial capital of Chiang Rai, and 7 km’s on an chickens, and gathering fire wood. In the morning, you will see the villagers pounding paddy unsealed road from Doi Mae Salong, an ethnic Chinese hill settlement. rice using a foot mill, which drops like a huge wooden hammer to separate rice grains from chaffs. It is also possible to travel to Ja Boo See by 4WD along an adventurous back-country route which links Doi Tung and Doi Mae Salong mountains. The distance of 70 km’s can also be The village is a living workshop of traditional arts and crafts. Villagers spend hours in the forest completed in around 2 to 3 hours. gathering medicinal plants to make herbal remedies. They produce bamboo basketry, various animal and fishing traps, winnowing baskets, mats, brooms and tobacco pipes. Guests can see weaving, sewing, blacksmithing, knife and crossbow crafting. The Lahu also craft and The highlights of Ja Boo See Community play traditional musical instruments including the Lahu pipe or “Kan”, and the “Sueng” “Stay in a small, friendly Lahu Village. Experience local life and traditions, try your hand at string instrument. bamboo crafts and cooking, collect pumpkins and cucumbers with a Lahu guide.” Spiritual life is also vibrant in Ja Boo See. Regular ceremonies are performed at “Baan Tow Bow” (the religious leader’s home), while other festivals take place annually in a sacred dancing circle. The New Year in January is a special time to pay respect to village spiritual

39 leaders and elderly community members. Villagers offer food to the elderly and dance ‘Jaku’ until Green Corner: People and Planet the dawn. Guests are welcome to join this festival. Villagers work together to preserve the fertility of the forest. This project is a collaborative effort between the Highland Community Don’t miss this… Development Foundation and Ja Boo See.

Activities for guests: Community members are actively involved in the sustainable Village Life and Handicrafts tour: A local guide will management of natural resources, through setting community introduce you to the local way of life, stopping first at guidelines for forest use, resource mapping and reforestation. the organic vegetable plots. It’s possible to search for cucumbers and other vegetables. Back in the village, Ja Boo See community was selected as a case study of guests meet craftspeople and elders, who will explain the Community Based natural resource management process about Lahu culture and show you their crafting skills. through Community Based tourism, and has since become Discover how a variety of bamboo handicrafts and a learning center for other communities. traditional musical instruments are made. You can also try playing a Lahu bamboo pipe!

Forest Trekking or a take gentle stroll: Guests can go for a gentle stroll to nearby natural sites, such as the pretty Mae Kik Waterfall which is the watershed of Mae Jan River. The Lahu are renowned for intimate knowledge Contact Name : Khun Amornrat Ratanachai of the forest and hunting prowess. Local guides can Address : 61 Moo 5, Baan Ja Boo See, Tambon Mae Salong Nok, lead guests along a 5 km forest trail to gather edible Amphur Mae Faa Luang, Chiang Rai wild foods; such as fish, vegetables and plants. Guests Tel. 081-021-3992 can help to make traditional forest food. E-mail: [email protected]

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40 41 Baan Ja Bo Why is Ja Bo special? The Lahu people of Ja Bo are colourful, flamboyant and welcoming. Village life is invested with a special energy which visitors will not fail to notice. Guests who are lucky enough to visit during the Lahu new year, or other important festival times will have the chance to learn traditional dances from community members, in the sacred dancing Location: circle. Ja Bo is a Lahu village sitting on a mountain ridge, accessed by a small mountain road, approximately 10 km’s off the main Ja Bo community is known for traditional medicine. The village doctor highway to Mae Hong Son. Behind the village, a limestone does not require any payment for his services. He provides free cliff soars into the sky, containing many caves, which are treatment to every patient whether they are rich or poor. After the recognized as important prehistoric, archeological sites. illness has been cured, the patient may give something in return in These caves contain mysterious, prehistoric coffins, which the form of cash, barter, or labor. are considered by local people to be the home of “Pee Men,” or powerful village spirits. Ja Bo is also a good place to try traditional Lahu food, made from wild vegetables such as mushrooms, bamboo shoots, young leaves which guests can help their hosts to collect from the forest, or cultivated vegetables such as cucumber, pumpkin, and string bean The highlights of Ja Bo Community from the villagers’ gardens. “Stay in a traditional Lahu village, explore the nature trail and sacred cave with local During festivals, guests may be able to try ‘Khao Puk’, a soft, sticky, guides; get to know the friendly local people, taste traditional Lahu food!” sweet rice cake. Several hours and the energy of several people will be used to knead and pound this snack, before the villagers decide that it is ready to eat!

42 43 Don’t miss this… Green Corner: People and Planet Activities for guests: Baan Ja Bo Community Based Tourism Group was formed in 2001 to create better understanding of Lahu people’s livelihoods, traditions, and culture. In particular, Ja Bo Cultural insight: In 2 or 3 hours, guests can explore the village’s community wanted to show that the Lahu people are able to live harmoniously with the important cultural sites. Local guides can escort you to the sacred forest. At that time, many communities were being relocated from national park areas. “Ran Ja Kueh” dancing ground. You will have the chance to meet The villagers wanted to prove that they did not use destructive farming practices as was local craftspeople, usually making clothes and bamboo instruments. understood by lowland people. Guests may meet the village spirit doctor. Villagers showed guests their community forests, Weaving workshop: Local women are proud of their sewing and and explained that the community already zoned weaving skills. They are happy to show guests how they sew and and protected forest lands. With forest protected decorate traditional dress, and explain the meaning of the many from encroachment, it would not be necessary for different colours of their clothes. Guests can sit for half an hour, or the community to be relocated. half a day enjoying the lively company of the weavers, sharing stories about life at home and in the village. Through preparing to welcome guests, the villagers have also experienced improvements to their health Visit Pee Man Cave: is home of the ghosts of the village. Trek through and hygiene. They have also become more confident the village and up the mountain to the mouth of the cave, which to represent their culture. is reached by a wooden stairway, built securely on the cliff. Inside Pee Man cave, there are numerous pre-historic coffins; some lying on the ground, and some on top of tall poles. There are also beautiful glittering stalactites and stalagmites. Taw Kaw Cave and the Sacred Pond Cave can also be visited on a longer trek. Contact Name : Mr. Sornchai Prainethitham Address : Community Based Tourism Coordination Center Moo 4, Tambon Pang Ma Pha, Amphur Pang Ma Pha, Mae Hong Son 58150 Tel. 080-677-5794

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Contact Tour Merng Tai [email protected] http://www.maehongson4u.com/tmt/tmt_home_eng.htm 44 45 Baan Mae La Na Why is Mae La Na community special? Mae La Na’s Shan heritage and Buddhist beliefs are visible in every aspect of daily life. Crafted from golden teak, the temple lies at the heart of the village. Several layers of temple roof slope graciously down and outwards, framing the entrance to the temple. Every Location: month, the villagers participate in Buddhist ceremonies, including the nationally famous “Poy Saang Long” ritual, where young men Mae La Na is an ethnic Thai Yai (Shan) community, located18 km’s from Pang Ma Pha, and are carried by relatives to the temple to become novice monks. framed by the rugged mountains of Mae Hong Son province. This tranquil village lies in a valley, surrounded by paddy fields. On arrival, visitors will notice the beautiful, simple, Shan The people of Mae La Na have also revived an ancient Shan performance art, known as style Buddhist temple. A river winds gently through the village, complementing the peaceful “Jaad Tai.” Dancers wear elaborate animal costumes, such as deer and peacock. They atmosphere. perform a vibrant dance, which almost convinces the audience that real animals are dancing. Jaad Tai had been forgotten for several decades. In 2000, a group of community members decided to revive this art, so that it would not be lost forever to the younger The highlights of Mae La Na Community generation of Shan.

“Experience Thai Yai lifestyle, history and serene Buddhist culture; explore stunning caves; Traditional knowledge about how to produce organic sesame oil has also been successfully enjoy traditional Thai massage and a local herbal sauna.” passed on, and earns significant income for local people.

Outside Mae La Na, the environment is rugged and beautiful. Several caves can be reached within 2-3 hours on foot. These include small, dry caves for soft adventure, as well as serious cave systems, requiring special equipment to explore, which run underground for hundreds of meters, and include stretches of black water. Nature lovers who prefer to stay above ground will enjoy exploring the forest.

46 47 Green Corner: People and Planet

Don’t miss this In 1999, the villagers decided to form their own community based tourism group, in order to share village life with guests, raise funds to conserve natural resources and create income Activities for guests: for community members. A local NGO, the Project for Recovery of Life and Culture (PRLC), Trek to local caves: Several caves can be visited, ranging from 300 meters in length to 12 helped the community to prepare homestays, CBT management and local guides. kilometers. Inside Mae La Na cave, there are underground rivers, waterfalls and exotic wild life. Significant species include the rare Rana bylthill, Neolisso chilus Subterraneus (no-eyed The community manages local forest using a zoning system, which divides land around the fish), snail, tiny mollusk, solo brook carp, and bat. There are also stalactites and stalagmites, community into 4 distinct areas: curtain and pearl-shaped limestone formations, and huge subterranean basalt columns. Conservation forest. Villagers call this area the “ordained forest,” encompassing an area of 500 rais; (1 rai = 400 m²); Enjoy Shan massage and herbal sauna; The Shan have a long tradition of herbal medicine and massage. Guests can enjoy a relaxing herbal sauna, complemented by fragrant aromas Watershed forest. villagers established rules for forest management and conservation in this of various medicinal herbs. There is also a traditional Thai massage group, on hand to help area of 5,000 rais; guests revigorate after a forest trek. Open forest for community use. This area is 500 rais;

Grazing and rotation farming: 4,000 rais is used for farming. Enjoy Jaad Tai dance performance: local dancers, dressed in colourful costumes blend dance with the natural movements of wild animals. This project was initiated by a local teacher, and the group has now been invited to perform around the country. Guests may also be able to watch a sword dancing performance, which was traditionally performed in order to prepare warriors before going into battle. Contact Name : Mr. Jumroon Wongchan Tel 08 5708 8817 Community Based Tourism Coordination Center, Mae La Na Address : Moo 4, Tambon Pang Ma Pha, Amphur Pang Ma Pha, Mae Hong Sorn Province 58150

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48 49 Baan Huai Hee Why is Huai Hee community special? The people of Baan Huai Hee are friendly and welcoming. The community is an ideal place to experience the gentle rhythms of daily life among the Karen,,..custodians of the forest.

Location: Villagers enjoy a simple life. They have few material possessions, and value their freedom to live independently and close to nature. Baan Huai Hee is a small, ethnic Karen community, located 26 kilometers southeast of Mae Hong Son city. The village lies at Mountain rice farming sustains the community. Local people plant the base of Doi Pui, the provinces’ highest mountain. rice according to a traditional rotation farming system. Under normal conditions, their plots are cultivated in a cycle of seven to ten-year Huai Hee can be reached by 4WD, via a gravel road which climbs intervals. Vegetables are also grown in the rice fields and collected up through forest-covered mountains to the village. From Huai Hee, wild from the forest. guests can trek for 3-5 hours to reach the peak of Doi Pui, and enjoy splendid panoramic views. Baan Huai Hee is one of Thailand’s first and most successful CBT projects. By establishing CBT, the villagers have been able to invite Until recently, the village did not have electricity. In 2000, guests to their village, share their culture and way of life, and prove the government built a solar cell station, which has provided every to the outside world that the Karen are able to combine farming village household with green power! with protecting the forest.

The highlights of Huai Hee Community The village is also famous for the women’s group, which produces hand-made, natural dyed, traditional Karen weaving. “Stay with the gentle families of Huai Hee; learn how local people live with the forest; trek to the peak of Doi Pui mountain and support wild orchid conservation.”

50 51 Don’t miss this… Green Corner: People and Planet Activities for guests: Baan Huai Hee lies inside Doi Pui national park. Under Thai law, it is illegal to live inside park boundaries. The community members knew that sustainable use of natural resources was at Life on the farm: Depending on the season, guests can help the heart of their way of life. They needed a way to educate the public about their farming their host families to plant or harvest mountain rice and collect practices, so that they would be allowed to continue living traditional lives in the forest. vegetables from the fields and forest. Guests learn how Karen people work to balance farming and conservation. The village began welcoming small groups of tourists and journalists on study trips, which Bring fresh vegetables home and cook a typical local dish developed into community based tourism. Villagers showed guests how they protected the with your host family. forest, which lead to improved relations with government.

Discover Doi Pui nature trail, wild orchids and camping: Developing CBT also enabled villagers to learn more about the outside world. Positive At 1700 meters, Doi Pui is the highest point in Mae Hong feedback from guests reinforced the value of their culture, motivating some village youth to Son. The hike to the peak takes a full day, and trekkers are stay in Baan Huai Hee, rather than move to the city. They work as local guides. In the future, often rewarded by spectacular sunrises and sunsets. On route, they hope to work as park rangers. local guides point out flora and fauna, including edible Tourists contribute towards a community fund, which is used to finance local village projects, and medicinal plants. Guests visit a community project to such as a wild orchid hospital. protect wild orchids. Camping and short trips to see orchids are possible.

Volunteer activities: The village teacher is keen for local children to have a chance to learn some English. There are opportunities to join in school activities, play games and teach painting, singing and sports with students. Contact Name : Mr. Pramuan Sahlaewa Address : 34/1 Moo 8, Tambon Huai Poo Long, Amphur Muang, Mae Hong Son 58000

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Contact Tour Merng Tai [email protected] http://www.maehongson4u.com/tmt/tmt_home_eng.htm 52 53 Baan Huai Tong Kor Why is Huai Tong Kor community special? Huai Tong Kor village was established over 200 hundred years ago, named after “Tong Kor,” a palm leaf which is used as natural roofing. Today, the people continue to live a simple, calm life guided by their Karen traditions.

Location: The villagers practice a combination of rotation and terraced paddy farming, as well as raising animals. Water is plentiful, and villagers use traditional “Mueng Fai” methods for Huai Tong Kor community is located in a wild and remote part managing water and irrigating the rice fields. This is a system of tiny canals, through which of Mae Hong Son province. It takes approximately 4 hours to farmers channel and control water on its way to the fields. The system is built by hand, with reach the village by 4WD, which can be challenging in the rainy the help of all villagers. season, when the road is slippery. Travelers who do make the trip will be impressed by this Because of Huai Tong Kor’s distance from the main road, the community has remained picturesque village, nestled in heart of the forest, where people almost entirely self-sufficient, offering a very authentic insight into traditional Karen life. A still lead a highly self-sufficient life. village blacksmith still uses bellows, anvil and hammer to craft scythes used for harvesting rice; local women weave their own clothes; and the community herbalist is consulted for a remedy if villagers become ill.

The highlights of Huai Tong Kor Community Huai Tong Kaw is a great location for challenging jungle trekking. Nature lovers can climb to “Experience traditional Karen life, marvel at local sword dancing, enjoy a challenging trek the peak of ‘ghost mountain,’ visit a waterfall 4 km’s from the village, and enjoy river crossings into the mountains, lead by local Karen woodsmen.” on a trek back to Mae Hong Son.

54 55 Don’t miss this… Activities for guests: Challenging trekking: Huai Tong Kor is the place to head for a classic Thai hill trekking adventure. There are a variety of drop-off points to Green Corner: People and Planet trek from, depending on how much of a challenge guests are looking The people of Huai Tong Kor continue to live very simple lives, using few resources. for. Local woodsmen will lead trekkers through pristine forest, sharing They practice forest management as an integrated part of their daily lives and farming cycle. Karen folklore and stopping here and there to snack on wild jungle The community work together to define different zones of the forest for farming, gathering foods. Huai Tong Kor waterfall is over 150 metres high, and can be wild foods and conservation. reached in 3-5 hours. A trek to Huai Tong Kor can continue on to other communities, or include camping. The quality of the watershed forest in Huai Tong Kor has remained pristine, and the village is sometimes visited by government and NGO staff who wish to learn more about local methods Sword dancing: Sword dancing is the best loved art in the community. of natural resource management. Local youth are proud to display their swordsmanship and dancing skills to visitors, as well as to other community members. Each stage of the dance is rich in ceremony and meaning, which local guides will share with guests.

Traditional occupations: Guests can try pumping the blacksmith’s bellows; weaving with the village women or witnessing the communities’ local Contact Name : Mr. Vorakit Wongsaksri wisdom managing water through the Mueng Fai system. Local hosts Address : 95 Moo 7, Tambon Huai Poo Long, Amphur Muang, are always more than happy when active guests join them in the paddy Mae Hong Son 58000 Tel. 084-372-5516 fields! Searching for a quality, responsible tour operator to organise a trip?

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56 57 “Staying in Huay Hee made me recognize all the beauty that’s in life, from all the stars to the Be Our Guest… mountains to the smiling people and the cries of the babies. More than that, it helped me realize that culture is all the little things that we do every day, rain or shine. It’s the songs we sing to our children, the games we play. It’s all the things that families do “How beautiful Thailand is together. I want to thank all the villagers for helping and how kind the people Families who enjoyed community based tourism... me understand the world and myself”. are! They love you at once!” What was most interesting Jill Ream / Ann Arbor, Michigan, USA Annette Sluyter, The Netherlands “It is a nice experience! Especially with children!” Tineke Brausen, the Netherlands “The joy, the family and people of the village” - Luc, 16 “It was wonderful to be able to experience how a real island fisherman lives. My host “Feeling at home.” Guide,12 family were very kind and made wonder ful food. They were so nice, sweet and “Everything is edible and people shower in the river.”, Kim, 13 generous. I enjoyed their company very - much” Families who enjoyed community “Everyone knows everyone in the village and they do everything together. Everyday they based tourism…What was most interesting? feed the monks”, Matt 15 & 13.

Megan Petty, USA “Thank you very much for the time we “You can eat ants!!!’ Thomas, 16 spent in your village. We enjoyed the “if you want to learn about quietness and the wonderful landscape, “Warming hospitality… Thailand and the people, this the food and your friendliness, the wonderful experiences is your chance!” nature walks and the participation in to recall back home” your daily life”. Wil de Winter, Fran Lenain, Menneville France The Netherlands Diehelm Hofstra, Germany

58 59 Baan Nong Mae Na Why is Nong Mae Na community special? Location: Nong Mae Na offers an intriguing mixture of history, culture Nong Mae Na community is located inside the beautiful Thung Salaeng Luang National Park, and wildlife. Between 1968 and 1982, the area was an in Petchabun province. important base for the Thai Communist Party, who established Visitors to Nong Mae Na will reach the community via a beautiful highway which passes a landscape a camp in the forest, and battled against the Royal Thai of rolling hills and fertile fields where the vilagers plant maize, chilies and vegetables, army for control of this strategic area connecting three as well as raising animals. provinces of Phitsanulok, Petchabun and Loei. It is easy to imagine these historic scenes. The landscape of The highlights of Nong Mae Na Community cliffs, hills and forest cover is rugged, with many good vantage points to spy an attack. A short walk into the forest leads “Enjoy a boat journey, wildlife watching, camping, and cultural exchange in friendly Nong Mae Na. Explore the site where members of the Communist Party of Thailand once lived, to the aBaandoned camp, including a well preserved selection of huts and a forest parade including rice fields, aBaandoned barracks, and look-out posts, catch sight of one of the ground. The communist rice fields are a further vivid reminder of the struggle. world’s rarest jellyfish.” Beautiful nature and fine weather also makes Nong Mae Na a perfect spot for eco-tourists. The Community Tourism Management and Conservation Area of Nong Mae Na has become well known for balancing tourism and conservation. Local guides organise road or river excursions into the national park, or explorations inside the community.

Between March and April, nature enthusiasts make the journey to see one of the world’s rarest species of jellyfish, found in only 2 places in Asia. These tiny, delicate animals are an indicator of the purity of the water in this area, and pay testament to the success of local conservation efforts.

60 61 Don’t miss this… Activities for guests: Green Corner: People and Planet

Baan Nong Mae Na has a great choice of programs The community committee determines rules and regulations for tourism development, to suit different interests of guests. The activities including conservation. Profits from the program go to a community fund. The community below can be included into a program of 1,2 or is also very proud of its reputation as 100% drug free. Community leaders work with local more days: youth and create sporting and social activities to keep youth away from drugs.

History of Communist Struggle: Visit the historical The community are very active in a local conservation network which works to protect the site of Khao Kho - the location of battles from Khek river, the shared water source for local agriculture. They also work in partnership with 1968-1982 between the Royal Thai Army. a neigbouring village to organise homestay services.

Thung Salaeng National Park: starting from the National Park office guests visit the Wildlife Breeding Center, the beautiful Dok Kra Jeaw flower fields, mountain pine forest and fern. On the way , it’s possible to study plants and herbs, visit the Khek Contact Name : Khon Rak Pa Nong Mae Na Community Group watershed waterfall and enjoy bird-watching. Mr. Sompong Toomkham Finally, guests travel by boat along the Khek River for Address : 58 Moo 6, Tambon Nong Mae Na, Amphur Khao Kho, around 7 kms to enjoy pristine nature. It’s possible Petchaboon 67270 Tel. 081-046-2166 to camp in the forest by the river, and observe life in the forest.

River trip and local crafts: Guests float along Searching for a quality, responsible tour operator to organise a trip? the Khek River by boat (about 2 hours) starting from Kaeng Baang Rachan (first islet). You can feed Contact Friends of Nature: [email protected] fish at the Buddhist temple. Continue to a second www.friendsofnature93.com islet, visit a butterfly watching site and see extremely rare Freshwater Jellyfish (during the season in March and April).

62 63 Baan Prasat Why is Prasat community special? Baan Prasart is a typical north-eastern Thai rice farming community, full Location: of ‘Isaan’ charm and good humour. The people still live a traditional life, marking time by the changing seasons, and vibrant Buddhist festivals. Baan Prasat is located on the plains of Tharnprasat sub-district, Nakhon Ratchasima province, 45 km’s from the provincial capital. The village area contains 3 important historic sites, dating Baan Prasat Homestay was established in 1993, following the exciting back 2,500 to 3,000 years. discovery of 3 archeological sites inside the community areas. A Visitors’ Center has been constructed, including a 3D model of the community in the past, exhibits of local burial sites and present-day images of local life. The highlights of Prasat Community Community artisans also make the most of the present and past! The “Fascinating archeological sites, stay with a local rice farming family, see how handicrafts are village is a great place to see local people produce a variety of crafts, made, taste delicious home-made cakes from the village women’s’ group.” including silk and cotton, hats, bags, and even creative innovations such as document files!

The Tourism Authority of Thailand (TAT) gave the community a helpful boost by initiating a project which enabled Thai and overseas students to stay with the community twice a year. This pilot 3 days, 2 nights program was very successful, and proved that the community could win the hearts of guests. Today, 36 Homestays welcome tourists from all walks of life.

Baan Prasat is a particularly rich destination for families. Children can experience a mixture of history, culture, arts, crafts and real life experience, outside the classroom

64 65 Green Corner: People and Planet

The people of Baan Prasat work together actively to ensure that tourism creates benefits inside and outside their village.

Inside Baan Prasat, the villagers grow vegetables to feed tourists in home gardens. This helps to reduce villagers’ expenses while increasing income by providing food. The community Don’t miss this… members work together closely with the local school, contributing income from tourism, Activities for guests: training students as ‘youth volunteers’ to give guests information about the local historical sites, and participating in the evening welcome. Homestay and local welcome: There is no better way to experience Baan Prasat than staying with a host family. Guests are welcomed like family members into the simple life of Isaan rice In addition, the community has become well known as a study center for Thai community farmers, people with few possessions, but a wealth of spirit and good cheer. In the evening, members who want to learn how to set up a community group. The people of Baan Prasat guests are lead along a beautiful candle-lit path to the local school where villagers perform have often used income from tourism to offer free hospitality to these groups, in order to a traditional ‘bai see’ ceremony, followed by a delicious, traditional dinner and a flambouyant make a contribution to Thai society. dancing performance by local youth.

Explore the past: The highlight of a visit to Baan Prasat is usually the archeological sites, which date back 2,500 to 3,000 years. Two museums have a range of information and media to link visitors to the ancient past. Contact Name : Mr.Bunchuai Rampimai Insight into local crafts: Local artisans can show guests how to make hats, bags and other Address : 282 Moo 7, Tambon Thanprasat, Ampoe Non Sung, souvenirs. Textiles enthusiasts will enjoy visiting the silk and cotton weaving group, while Nakhon Ratchasima 30420 Tel. 044 367 075 music lovers can head for the Thai Classical instrument group, where soprano and alto fiddles are crafted by hand. If history and culture leave you feeling a little peckish, then you can visit Searching for a quality, responsible tour operator to organise a trip? Baan Prasat women’s group to taste some special Thai cakes and sweets. Please contact [email protected] for a recommendation Baan Prasat Homestay received a PATA GOLD AWARD in 1994 and an ASENTA GOLD AWARD in 1996.

66 67 Baan Salak Khok Don’t miss this Activities for guests: The community offer guided boat trips into Salak Khok Bay, which is approximately 1 kilometers wide, 2 kilometers long and connected to the sea by a narrow passage. It is very Location: flat and scattered with islands of mangroves. The fishing village of Salak Khok is located along a peaceful, sheltered Explore mangroves by kayak or boat: Paddle a kayak or ride a boat into the mangroves to stretch of coast, at the southern edge of Salak Khok bay, on Koh Chang experience local fishing life in Salak Khok. Along the way, you can chat to the local Island, in Trad province. fishermen.

Sea, sunset and starlight dinner on a traditional Thai boat: … a table for 2 on a traditional The highlights of Salak Khok Community “Rua Jaew” boat, floating past the charming houses of Salak Khok, through pristine “Sea, sunset, starlight… and you… treat yourselves to a romantic meal mangrove forest and out to sea. In the bay, guests are served delicious fresh seafood, a bottle for 2 on a traditional Thai fishing boat, floating in the serene atmosphere of chilled white wine and the cool breeze of late afternoon. Enjoy a view of Koh Chang’s of Salak Khok Bay and enjoy a colourful dance performance by local white sand and the sun setting into the sea, before a final moment of candle-lit romance youth.” under the stars. Finally, local youth will bid you farewell with a special Thai dance. Why is Salak Khok community special? The small fishers and fruit farmers of Baan Salak Khok, Koh Chang island, are satisfied to Green Corner: People and Planet flow with the traditional rhythms of island life. 20 years of development in Koh Chang 5% of income from tourism is contributed towards conservation, a scholarship fund for students, have taught local people to be open to the world, but also selective about which aspects and other projects in the community. The community group elects representatives to of modernisation they wish to pursue. a committee, which is responsible for ensuring that income is distributed fairly, and decides Local families still build their homes on stakes driven into the bay, connected by small timber how to use community funds. bridges, emphasizing their intimate relationship with the sea. Community members work Trainings for tour leaders and local tour guides, as well as trainings on how to implement together to protect Koh Chang’s largest area of mangroves, which most families rely upon environmental activities are also conducted. directly on as a nursery for sea life.

To help negotiate a compromise between tradition and new opportunities, community members decided to establish Baan Salak Khok Community Tour Club. The community Contact Name : Mr.Pittaya Homkrailas have developed a range of healthy eco-tourism activities, complemented by a touch of Address : Moo 3, Ko Chang, King Amphoe Ko Chang, Trat modern management, fair income distribution and support for conservation and social Tel. 081 919 3995 work. 69 Baan Baang Phlap

Location: Don’t miss this… Baan Baang Phlap, Baang Kon sub district, Samut Songkram province Activities for guests: is 71 km’s from Baangkok and 20 minutes from Amphur Wa market. Agrotourism: guests will enjoy a quintessential Thai experience in Baang Phlap’s peaceful, The community is a classic picture of central Thailand: traditional shady Thai style homes, surrounded by fruit orchards. This is a popular place to learn about teak houses set among verdant fruit orchards. the Thai King’s sufficiency economy philosophy and chemical free agriculture.

Visit the orchards: Tourists can explore the orchards on foot or by bicycle. Enjoy fresh fruits and fresh air. Learn how to plant organic pomellos, produce organic fertilzer and ferment The highlights of Baang Phlap Community “Stay in a traditional Thai style house, cycling into your homestay sweet fruits. hosts’ orchards and tasting fresh fruits, visit historical sites and the Other activities: include touring various historical sites, visiting Baan Phaya Sor, the home of home of a Thai musical master.” a renowned music master, exploring local gardens of herbs and vegetables, or trying your Why is Baang Phlap community special? hand at prawn fishing! Endowed with shady wooded areas and cool streams, Baan Baang Phlap is an ideal setting for enjoying the simple Thai countryside, Green Corner: People and Planet and its philosophy. Baan Baang Phlap is a study center for chemical free agriculture and self sufficiency life style. Most of the villagers own fruit orchards, which are famous for rare species of pomello, rose The people are happy to share this knowledge with visitors from inside and outside Thailand. apple, lychee, mango, coconut and other seasonal fruits.

Villagers established an organisation to manage Community Based, eco and agro tourism, and to welcome visitors who wish to explore local ways of life and learn how to put the King’s sufficiency economy philosophy into practice.The village is also part of Samut Songkram’s fruit street, under the Visiting Lychee Orchards program. Contact Name : Baan Baang Phlap Agro Tourism Center Tel 034 761 985 Address : Mr.Somsong Saengtawan 9/3 Moo 4 Tambon Baang Phrom, Amphoe Baang Khonthi, Samut Songkhram 77230 70 71 Baan Pha Toh Why is Pha Toh community special? Klong Rua community offers guests an incomparable experience of life in the jungle. Pha Toh tropical rainforest is an area rich in mineral resources and biodiversity. The community boasts Thailand’s second largest peat swamps, towering trees, and rare species of flora and fauna, Location: including the rafflesia flower. Community members have deep knowledge of wild foods, “Klong Rua community is located In the heart of the jungle, about 30 km’s from Pah Toh. herbs and animal tracks. A dirt road leads 14 km’s to the village, which is only accessible by 4WD.” Just as interesting as the environment is the local lifestyle, which demands great resourcefulness The highlights of Pha Toh Community and creativity. The national electricity grid hasn’t reached Klong Rua, so the community use solar power and water from the local waterfall, Vaew Da Jon. They rely on intimate knowledge “A boat trip to Kuan Kreng swamp, jungle exploration, panning for minerals, fishing at of the forest and careful management of resources to survive. the waterfall, community history.” Ecotourism in Pha Toh is the result of collaborative efforts between local community members, government offices and local entrepreneurs in 2003. The project has been particularly successful in creating opportunities for local community members and park authorities to work together, and thereby proving that community based tourism can be an effective tool for conservation and the comanagement of natural resources.

72 73 Don’t miss this… Activities for guests: People and the forest: Guests learn about life in the forest by panning for minerals in the stream, learning to weave bamboo and tasting a medley of tropical fruits from the jungle orchards. The winter is coffee season. Guests can experience all stages of the coffee cycle. Pick, dry and roast the beans, and then taste fresh coffee. You can also join the community Green Corner: People and Planet members in the rubber palm plantations, collecting rubber and helping to make rubber sheets. The club was established by collaborative efforts of government offices, local entrepreneurs and local community members in 2003. It links a network of people in 2 sub-districts of Pak Song Jungle Adventure: Local guides will show you how to catch fish at the edge of the waterfall, and Pa Toh, as well as those dwelling in the forest cushion located in Kaper sub district. With make equipment from bamboo, and try your hand at jungle cooking. Guests can travel by excellent tourism management focusing on environmentalism and outstanding infrastructure, raft back to the community. If you’re lucky, you will see brightly coloured jungle birds and the area has attracted nature enthusiasts and tourists searching for soft-adventure. other wildlife along the riverside and in the forest. The Klong Rua Project is a practical means of protecting the natural resources of the community, while at the same time, community based tourism provides additional income to improve the local villagers’ quality of life.

The project also stimulates tourists’ understanding about Thai local culture, wisdom, and values. The local villagers also learn about the outside world through their interactions with the tourists. The club is known for good quality organisation. Visitors are respectfully requested to follow rules and regulations of the Ecotourism club.

Contact Name : Baan Pha Toh Agro Tourism Mr. Pitak Thanetthavornkul Tel: 07752 0075, 081 721 2400 Address : 56 Moo 6 Tambon Pakthrong Amphur Pha Toh, Chumporn 86180 74 75 Baan Leeled Why is Leeled community special?

All aspects of life in Leeled connect with water. Community members live on the Baanks of the many streams and canals which flow from the Tapi river. They collect food, building Location: materials and medicines from the riverside and mangroves which Leeled is located on the Tapee River delta, approximately half and hour by road from Surrathani eventually reach out to the open sea of Baan Don Bay. and a similar distance from the railway station at Phunphin. Leeled community is famous for developing small-scale tourism to support mangrove conservation. Income from the ‘Leeled Community based Tourism for Conservation Club’ has directly The highlights of Leeled Community contributed towards replenishing Leeled’s mangrove forests, “Take a boat trip into the mangroves to meet local fishermen, and see over 1000 hectares of thereby supporting sustainable local livelihoods. new mangrove growth, from community conservation efforts. Meet local occupation groups, and see a performance of original ‘jungle theatre.’” In 2003, The European Union and Thai Department of Fisheries set up the ‘CHARM Project,’ to find creative ways to encourage local community members to conserve the marine ecosystem, especially mangroves which are essential for the wellbeing of local fishing families. Since 2005, Leeled CBT for Conservation Group’ has welcomed many students, families and adventure and cultural travelers from around the world.

Guests to Leeled enjoy warm hospitality and delicious food with friendly local families. Local people play roles as local community guides, homestay hosts, boat and car drivers.

76 77 Don’t miss this… Activities for guests:

Boat journey – fishers life and conservation: local guides lead a trip down the river and out to sea. Guests will meet local fishermen, explore the mangrove forests, and learn how the local people use mangrove products in their every day life. The guides will also show guests the 1000 hectares of new mangrove growth which has been recovered since the community began their conservation efforts. We usually catch sight of some beautiful birds.

Visit ‘environmentally friendly’ local occupation groups Several groups of local people produce Green Corner: People and Planet different ‘green’ products including cigarette papers made from Nipa Palm leaf, shrimp paste Leeled’s tourism group is an example of international best practice of participatory and fried coconut worms! community based tourism development. The group have a committee, which meets each Explore Sri Wichai Historical Site: The communities situated around Sri Wichai Hill, have month to share ideas and experience. a history of between 1500 and 2000 years. The ruins of Sri Wichai, situated on the hill, are inspired by Hindu architecture, and have a splendid view! In 2005, Leeled earned 104,000 Baht and in 2006, 176,000 from tourism. 10% of income contributed towards local community funds. Leeled CBT Group’s conservation efforts have lead to an amazing 1000 hectares of new mangrove growth. Leeled has now been recognised as one of Thailand’s leading examples of mangrove restoration.

Contact Name : Leeled CBT for Conservation Group Address : 109 Moo 5 Tambon Leeled Amphoe Phunpin, Surat Thani, 84130 Tassanee Heet A-nan Tel 087 887 2546

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Contact Wild Thailand… [email protected] 78 www.wildthailand.com 79 Baan Klong Noi The highlights of Klong Noi Community “Enjoy life by the river, discover how monkeys work with local people to farm coconuts, catch fresh prawns, join local youth in conservation Location: activities.” Klong Noi, meaning ‘small canals’, is located about 9 km’s north-east of Surrathani. The village can be reached by car in around 30 minutes. A better way to arrive is by boat, which can transport visitors from Surrathani, down the Tapi river, and into the green and shady canals Why is Klong Noi community special? of Klong Noi. The main occupation in Klong Noi is farming coconuts, followed by other fruits such as guava, Baananas, lemons, mangosteen and rose apple. People also cultivate vegetable gardens. They plant different types of vegetable 3 times per year, such as Chinese broccoli, cucumber and morning glory. Many locals also fish for prawns and other fish from the middle of the night until dawn.

Klong Noi is well known for river conservation by the local youth. The ‘Kids Love Klong Noi’ youth group were supported by the Thailand Research fund, and have received national recognition for their consistent efforts to conserve water quality. The youth group, in particular their success motivating adults to support them, has become a model for successful youth conservation!

The people of Klong Noi hope to meet guests with a real interest in cultural exchange. They wish to inform guests that they can’t offer luxury, but all guests will find their stay comfortable, clean, interesting and welcoming.

80 81 Don’t miss this… Activities for guests: The Coconut Trail: Guests can visit the ‘palm monkey’ training center to learn about coconut farming, and the role of the monkeys as chief coconut collectors. The coconut trail continues to a local Coconut Products group. It’s possible to organise a workshop with the group, to learn how to make beautiful polished jewelry and other ornaments from recycled coconut shells.

Experience Local Occupations: Guests can spend a few hours working together with homestay families in the orchards, see how community members build their fishing boats and help to Green Corner: People and Planet catch fresh-water prawns. Klong Noi community started CBT in 2006 in order to support community development and conservation initiatives and encourage people to work together. Working in tourism Conservation with the youth group: Guests can join in activities together with the “We Love has given the community members a chance to share the things which they feel proud of Klong Noi” student-conservation group. Guests might help clean up the canals, survey ani- with guests. Appreciation from visitors has motivated the youth even more to continue their mal or bird species; or work with the students to develop English media for the Klong Noi conservation work. Community Based Tourism Club.

Contact Name : Klong Noi CBT for Conservation Group Address : 77 Moo 9 Tambon Klong Noi Amphoe Muang, Surat Thani 84000 Mr. Sumart Intraramani Tel 089 728 2810

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Contact Wild Thailand… [email protected] www.wildthailand.com

82 83 Baan Prom Lok Why is Prom Lok community special? Promloke community is situated in a scenic area of high plains and jungle covered mountains, adjacent to Khao Luang National Park. This world renowned national park is recognized by scientists as a Location: biodiversity “hotspot,” featuring an exceptional number of endemic species. Tropical rainforest covering the park is acknowledged to Promloke is in Promkiri district, situated to the north-east of the provincial capital of Nakhon be part of the oldest terrestrial ecosystem on earth… It’s a natural Srithammarat city, approximately 22 kilometers from the city limits. Located inside Promkiri treasure trove. district, Promloke sub-district covers an area of 72 sq kilometers and includes 8 villages

The majority of people in Promloke are fruit orchard and plantation farmers, who mainly grow rambutan, mangosteen, minusops, durian, and rubber. Villagers use the ‘suan rom rom’ system of planting mixed orchards. Wild seeds from the forest have been carefully selected over several generations, and planted in the same area. This farming system contributes to high quality soil. It is recognized internationally as best practice for maintaining biodiversity alongside profitable, sustainable agriculture.

Promloke sub-district is best known within Thailand for the attractive ‘Promloke Waterfall.’ The road to the waterfall was formally opened by His Majesty King Rama 9th in 1960, during a royal visit. More recently, the villagers decided to establish a Community Based tourism The highlights of Prom Lok Community group, in order to share southern Thai life and culture with guests, and show the world that there is more to Promloke than a waterfall, “Enjoy a picnic lunch at Promloke waterfall, or get deep into the rain forest by trekking into no matter how beautiful it may be! Khao Luang National Park; stay with a local family and learn how to cook tasty southern Thai dishes; experience Southern Thai arts, cycling exploration.”

84 85 Don’t miss this… Green Corner: People and Planet

Activities for guests: The local community has devised a cooperative system to manage tourism in their village. Stroll to Promloke waterfall or trek into Khao Luang National Everyone has a chance to work together, learn from one another, develop their skills, create Park: Local guides will lead you through the mixed orchards, team building and cooperation. The CBT group has contributed income from tourism to fund and up into the national park. The profusion of life in the clean-ups of the waterfall and nature-trail with local youth, and to produce materials about jungle is breathtaking. A range of trekking options are forest conservation and mixed fruit farming. possible, depending on guests’ fitness and time available. Visit fruit orchards and learn about local life: The people of The project has lead to the recovery of many aspects of local knowledge which had almost been forgotten. As the CBT project has developed, community members have discussed and Promloke are keen to share their culture and daily life with visitors. You can pick fresh fruit recorded a great deal of local knowledge concerning forest, plant life and management of from the trees, and learn to make a local spicy dip or a milder dish if you prefer. Guests will natural resources. enjoy visiting local occupation groups, such as the mushroom cultivation, and moonshine whisky groups! Every member of the community is proud to participate, and also appreciates the additional Guests will enjoy cycling in the community. You can visit important local sights, such as Promloke income from tourism. They feel good to have a role in the conservation of their own Temple, which was founded in 1782, and still retains its traditional Buddhist frescos. environment and improvement of their community. The central and most sacred Buddha image, ‘Luang Boo Promloke’ is the same age as the temple. Or, peddle to enjoy greenery and fresh air in pleasant, green orchards… Conservation volunteering: With sufficient notice, Promloke Community Based tourism group welcomes guests who wish to participate in conservation activities, such as conducting clean-ups, environmental surveys, producing media for the tourism group, or developing activities for local students. Contact Name : Community Based Tourism of Baan Prom Loke Address : Moo 1, Tambon Prom Loke Amphur Prom Kiri, Nakon Sri Thamraj Province 80320 Telephone: Mrs. Supaporn Chowapong Tel. 081 081 9150

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Contact Kob Trekking; [email protected] www.kobtrekking.com

86 87 Baan Talae Nok Why is Talae Nok community special? Settled over a century ago for its valuable tin deposits, Baan Talay Nok is the oldest recorded settlement on the North Andaman Location peninsular. Electricity came to the village less than 20 years ago and the telephone was installed in 2008. Baan Talae Nok is located on the Andaman Coast in Ranong province. It overlooks a 10 kilometer stretch of stunning beachfront that has a distinctive golden tint, endowed by the presence of Baan Talae Nok is a pleasant village with a way of life that tin. The beach is surrounded by Casuarinas pine trees, mangrove forests, and small lagoons remains mostly unchanged. Most men earn their living from the that provide habitat for an array of sea life. sea, while women work together outside their houses shelling cashew nuts, weaving palm roofs, or making fishing nets as children The highlights of Talae Nok Community play around them. Some families raise buffalo, cows, goats, chickens, and ducks in and around the village. “Experience warm hospitality; make batik cloth or soap with ladies from the women’s cooperative; enjoy a stunning sunset on a secluded beach; be inspired by community Baan Talae Nok lost 46 villagers in the 2004 Boxing Day tsunami, members’ will to rebuild their lives after the tsunami.” 16 of whom were children. After this tragedy, the village embraced sustainable tourism and handicraft production as forms of alterative income.

A group of tsunami widows, with the help of an aid organization, established two handicraft cooperatives to provide supplementary income. Visitors to the village can join in a lively handmade soap or batik print workshop, a great chance to speak with the ladies about their lives and learn their moving tsunami experiences

88 89 Green Corner: People and Planet

Baan Talae Nok village is a model of successful community based tourism. To ensure that the whole village benefits from tourism, each tour includes a 20 percent donation to the community fund. This fund is used to support community initiatives chosen by the Don’t miss this… group such as waste management, a bamboo saving Baank, mangrove restoration, and Activities for guests: conservation initiatives. Through developing community based tourism, local youth have become highly motivated Baan Talae Nok offers a variety of activities to suit all tastes. Nature lovers will to value and preserve their natural environment through waste management and mangrove enjoy hiking in pristine jungle and paddling through lush mangrove forests; reforestation projects. handicraft lovers can try their hand at making soaps; and everyone, no matter their age, will enjoy the warmth, hospitality, and kindness of the villagers. The Eco Tourism club of Baan Talae Nok won the silver Kinnaree Award for “Outstanding Performance: Best Eco Tourism Attraction” in the 2008 Thailand Tourism Awards, presented Waterfall Hike and amazing beach sunset… journey into the forest for wildlife by the Tourism Authority of Thailand (TAT). observation, and then cool off at a gorgeous waterfall. Head to the beach in the evening to watch the sky as it’s transformed into a canvas of brilliant warm colors that silhouette the surrounding islands.

• Interactive Workshops: Create your own batik design or ask the ladies to draw one for you…Watch an informative demonstration, then try making soaps with the expert guidance of the soap ladies. Finally, learn how community Contact Name : Ms. Darunee Pakdee members weave nipa palm leaves to create sustainable roofing material that is Address : Community Tourism Coordinator, 2/5 Moo 1 Tambon Kampuan cheap and waterproof. Amphur Suksamran Ranong Province 85120 Tel. 087 384 8437

• Go nuts about Thai cooking: observe the process of harvesting cashew nuts Searching for a quality, responsible tour operator to organise a trip? and join in the lively roasting process. For a fuller experience, learn how to cook a variety of mouth watering Thai dishes with the women of the village. Contact Andaman Discoveries: [email protected] www.andamandiscoveries.com

90 91 Koh Yao Noi Why is Koh Yao Noi community special? In Koh Yao Noi, 85% of the local people are Muslim seafarers, engaged in small-scale fishing. In the past, large fishing trawlers entered the local fishing grounds, destroying Location the environment and leading to reduced fish stocks.

Koh Yao Noi is a small island, located in Phang Nga bay, southern Thailand, inhabited by Community members worked to promote sustainable fishing practices, and to protect the Muslim families who have preserved traditional, small-scale sustainable fishing practices. Koh ocean which their community had relied on for generations. These efforts met a good Yao Noi can be reached within an hour by ferry from Baang Rong pier in Phuket, measure of success. Marine species increased in number, mangrove forests recovered and sea grass was replenished. Villagers even stopped commercial trawlers from entering conservation zones. The highlights of Koh Yao Noi Community Stimulated by the support of visitors for their conservation efforts, community members “Cast a net with a fishing family, and listen to the amazing true stories of local people’s began to develop tourism activities as a bridge to share their story and their way of life with heroic conservation struggles, see a variety of ‘green products’ made from recycled and guests who are interested to ‘stay with the fisher folk.’ natural materials; taste delicious, fresh seafood.” Gradually, CBT Club members developed a tourism program which balanced learning, fun and cultural exchange. Guests are requested not to drink alcohol in Koh Yao Noi, out of respect for Muslim culture. In return, the islanders give guests a fantastic, warm welcome and an incomparable insight into local life.

92 93 Don’t miss this… Green Corner: People and Planet Activities for guests: Tourism in Koh Yao Noi is planned and managed by a group of over 30 families, celebrating local life and culture, developing their skills and confidence, and building environmental Guests are invited to meet the inspiring fisher folk of Koh Yao Noi, awareness among guests and hosts. and enjoy an insight into their lives, environment and culture. Enjoy homestay with local families, tasty Southern Thai food, Guests to Koh Yao Noi are requested to follow 4 rules, including avoiding alcohol and and a mixture of discussion and direct experience which will dressing modestly. be an unforgettable living and learning experience. The CBT club operates a rotation system for guides, Listen to inspiring true stories about conservation: One of the highlights of a trip to Koh Yao Noi is to spend time with a host activities, transport, and homestay. This helps to ensure equal opportunities to participate in family. These vibrant people are happy to share their adventures and benefit from tourism. The CBT group has saved over $5,000 USD in a community fund. with guests! In the past, this money has been used to fund 10 youth camps for local school, students, litter collection twice per month, and financial support to maintain the community’s 2 mosques. Go to sea with a host fisher family: Cast a net with your host The community efforts were recognized by the ‘2002 World Legacy Awards for Destination families. Your hosts will show you how they catch fish by Stewardship’ presented by Conservation International and National Geographic Traveler. The judging the rising and falling tides, and use traditional fishing club has also received many awards from the Tourism Authority of Thailand and Ministry of methods to catch only big fish. Baby fish are returned to the Sports and Tourism. sea. While you’re waiting for the tide to turn, and the fish to bite, there is time to visit a beautiful island, enjoy a picnic on the beach and go for a swim. It’s usually possible to cook whatever you catch with your host family in the evening. Contact Name : Mr. Samroeng Raket – 07659 7244, 081 968 0877 Learn about rubber production: Rubber is another important occupation in Koh Yao Noi. Guests who enjoy an early start Searching for a quality, responsible tour operator to organise a trip? can collect rubber sap in the morning, and then help roll huge sheets of rubber, which will eventually be exported and made Contact NST Tours and Travel: [email protected] into tires for cars around the world! http://www.nstravel.com/

94 95 Which important places are close to these communities? Many kinds of tourists enjoy visiting a community, meeting local people and experiencing a different way of life.

It’s simple for tour operators to include a visit to a community-based tourism community within a longer route, which includes classic destinations. This gives guests a chance to enjoy CBT without missing ‘must see’ attractions.

The list below shows how communities in this handbook could be included ‘on the way’ to Thailand’s leading destinations: PART 3 Insight guidelines for working with CBT communities.

96 97 The challenge is to target guests with the right kinds of expectations, in numbers which the community can manage.

This can only succeed if local people understand and participate in marketing their CBT products. They need to be able to influence who they are marketed to, how, when and in what volumes.

If tour operators take the time to work closely with community members during the stages of product development, marketing, operating and evaluating tours, there is a high chance of success.

This part of the handbook describes simple ways that tour operators can cooperate with communities towards a win-win partnership.

• What types of guests are communities hoping to welcome?

During the past decade, the Thailand Community Based Tourism Institute (CBT-I) team have helped communities to organise and evaluate pilot tours, in order to discover where the expectations of tourists and communities meet. Who are CBT tourists? The following pages • Supporting the people in the product… challenge of share some outcomes. marketing CBT :

Well prepared and well informed guests, who are looking for an authentic, interactive, local experience will enjoy CBT. However, if tourists expect a typical holiday, with high levels of service, comfort and privacy, then CBT may not be the most appropriate choice.

Local people develop CBT programs to share special aspects of their life and culture with guests. Cultural exchange takes place in homes and cultural sites. If guests do not expect or want a local, interactive experience, they can be disinterested and even rude.

Moreover, tourists use limited resources such as water, forest and land which local people rely on in their daily occupations as fishers and farmers. Too many tourists can undermine their security. 99 In a survey of over 20 CBT communities, our team learned that community members are hoping to meet guests who… Highlights for the hosts… Thais are very family-minded. Thai families are curious & enthusiastic to host foreign families. It’s a great chance for the kids • Are interested in local culture and nature, enjoy cultural to learn some English with their guests! exchange and want to ‘have a go’at local activities;

• Have appropriate service expectations – clean, safe and Be our guest… Older travelers ; welcoming, but not hotel standards of service; Highlights for the guests…Relaxed pace, warm welcome and fascinating • Are polite, flexible, friendly, and down to earth; insights into local life for active senior travelers. Many opportunities for discussion with host families and local guides during the program. Guests • Are prepared to follow a few important guidelines to help appreciate the preparation which goes into CBT, as well as benefits to protect the environment and local culture the community; community and environment. • Are prepared to pay a fair price Highlights for the hosts…”Thais traditionally respect elders, They appreciate mature visitors who often have a deep interest in local lifestyle and culture. Senior travelers also often interested in and wish to support community’s social and conservation work. Be our guest… Cultural tourists Be our guest… Students

Cultural tourists aged 30-50, often traveling in small groups: Highlights for the guests… Life changing educational experiences which challenge students to apply academic lessons to the real world. Many issues Highlights for the guests…Authentic, ‘real life’ experiences. Guests appreciate can be studied… culture, conservation, tourism, development, etc. Students the tasty local food; warm welcome; balance of nature, culture, activity, and teachers have been satisfied with learning outcomes and appreciated the relaxation; benefit to community and nature. chance to involve community members in the learning process. For younger students, CBT is a complete break from the school environment Highlights for the hosts…Guests’ often have moderate service expectations and enthusiasm to interact with local people. Highlights for the hosts…CBT staff have experience hosting guests who come with learning objectives. Community members are able to get actively involved in the learning Be our guest… Adventurous families; process, exchange knowledge, and benefit from new ideas. Community members feel proud that students travel to Thailand to study their way of life. Highlights for the guests…Amazing opportunity to immerse the family in a different culture… children make new friends, expand their horizons and learn about life outside the walls of a classroom. Parents enjoy mixture of energetic and gentle activities, chances for guest and host family members to cook and create together. Be our guest… Volunteers; Be our guest… professional study groups

CBT projects are developed by a group, who have experience working and The world is currently facing unprecedented challenges such as global planning together. This is a strong foundation for developing high-quality, warming, water scarcity and deforestation. genuinely useful volunteer activities. Practical solutions are needed to prevent catastrophy at all levels of society. Highlights for the guests… CBT programs can give volunteers a balanced CBT communities include several of Thailand’s leading success stories of picture of the community – insight into the successes and challenges of grass-roots development and sustainable natural resource management. local life. Guests enjoy living with local people, experiencing local life, and giving something Professional study tours are often organised to share lessons learned. back to through useful community service activities, developed based upon local needs. Highlights for the guests… Many community development and natural resource Highlights for the hosts… Guests’ flexible, moderate service expectations and enthusiasm management issues can be studied in CBT sites. Participants enjoy practical lessons in a warm, to interact with community members. family experience.

Note: Volunteers tend to work on small, useful projects which are possible with limited skills and budget, Highlights for the hosts… Such trips prove the value of local initiatives and give community rather than major projects… members the chance to share their work and hone their presentation and communication skills. Lessons learned can help Thai and overseas participants. Be our guest… Special interest groups; • What types of partners are CBT communities searching for? Highlights for the guests… A spectrum of tailored programs can be crafted for special interest groups, innovative team building, or putting Community members in these villages are enthusiastic to work in together with responsible CSR policies into practice. Past programs have focused on traditional tour operators, to develop CBT programs. Communities are searching for committed partners occupations, conservation, local wisdom, wellness, arts, crafts, performance who will help them by working together closely during the cycle of product development, and cooking. Programs can easily be designed to combine local resource marketing, tour operation and evaluating CBT. people from inside the community with an expert perspective from outside the community. Community members need help from tour operators to target appropriate types and numbers of tourists. They also need help to communicate information clearly, in order to orientate Highlights for the hosts… In-depth discussion and sharing knowledge with enthusiasts and guests, and to ensure that they have the right expectations before they arrive. experts from outside. Because CBT is different from regular rural tours, community members also request the support of tour operators to train staff, in particular professional guides and sales teams to understand CBT. 102 103 They also need to know an operator’s trip development needs: Finally, in the case of any problems, CBT communities request that tour operator partners please work together to help find solutions. • What kinds of tourists with what expectations? Exactly what kinds of experiences will guests want in the community? In return, CBT communities are committed to developing quality products which meet the • How many tourists? How often? How many days? How many departures? When is needs of tour operators and their guests: the first departure? • Safe, fun, interactive, and educational; • When is the deadline for developing the trip? • Fair and reasonable prices for all partners; • What is the budget? • Responsible, trained and active community staff;

• Reliable organisation, communication and bookings; In order to promote a CBT community effectively, and to target the right kinds of

• Real benefits for community and environment. tourists, a tour operator will need to know: • Why the community developed CBT? What are the goals of the program? Who is involved The following pages of the handbook offer some simple pieces of advice about how tour and what are their roles? operators can help CBT to succeed. • Full details of activities, program, prices, booking system and carrying capacity. How many • Guidelines for working successfully guests can CBT services manage, how often? Are there any prior commitments or any with CBT communities: months when a community isn’t able to host tourists? • Information which the CBT group would like to communicate with guests before 1) Information for CBT projects and tour operators; the point of sale, or before their arrival. A CBT group first needs to know about an operator’s profile: • Guidelines for working successfully with CBT communities: (2)

• The style, experience and target tourists of a tour operator;

• Their Responsible Tourism profile: (e.g. policy, trip design, staff training, any awards for social or environmental work);

• Do they operate themselves or do they sub-contract?

104 105 2) Cooperating in product development and scheduling: 5) Information and Communication:

• Many local people are involved, so product development can be slower • Between promotion and the arrival of tourists, information should be produced for guests, than usual, It’s helpful if operators allow extra time for CBT groups such as a 1 page information sheet about the project, language sheet and do’s and don’ts; to discuss and confirm trip proposals; • Good follow-up communication and regular updates will assist effective cooperation • There is a higher chance of success if the operator visits the commu- and help to protect bookings; nity, meets the CBT group, surveys their services and activities, and • The tour operator should explicitly request that the community informs them of any then develops a program face to face; dynamic situations which could effect the published, brochured program. • A survey guarantees that an operator has a clear impression of the goals of CBT, types • Guidelines for working successfully with CBT communities: (3) of activities and levels of service.

3) Negotiating fair pricing: 6) Training professional tour guides / leaders; • Due to the employment of local guides and other staff CBT can be more expensive than • CBT requires professional guides to share the spotlight and release ego and comparable village trips. A fair price can be reached through a negotiation process. responsibility to community members; • It’s a good idea to include a small buffer to offset rises in the cost of living, which com- • In the field, professional tour guides’ understanding of CBT, and their commitment munities find difficult to absorb; to make it work are essential; • All partners should make a written record of the agreed price (a contract or a report • Tour operators can help by selecting appropriate tour guides, and by training them to of the meeting with the community) understand CBT, and how to work effectively with local community members in the CBT group. 4) Responsible promotion: • Promotion needs to be carefully managed in order to avoid incorrect expectations which can result in disappointment;

• Operators should ask communities what information they need guests to receive at the point of sale and before arrival.

• Product managers need to inform marketing departments. 107 7) ‘Backstopping’ during operation: • Although training is given to prepare the community, being able to operate CBT requires experience, including the chance to ‘learn by doing’ and make a few mistakes;

• Local community members will not have had a sophisticated education or industry experience. Sometimes service may be slow, or different to guests’ expectations;

• During tour operation, professional tour guides who are working with the CBT group can help by learning about the project in advance; dividing roles carefully with local community guides; being flexible; giving space to the local staff; and being prepared to help them out if necessary. PART 4 Recommended Responsible Ground Operators

8) Feedback, monitoring, evaluating, moving forward: • The tour operator and the CBT group should have the chance to give each other feedback;

• This will help all partners to identify their strengths and weaknesses and to develop a program and coordination system which is most responsive to everyone’s needs;

• It’s best if a staff member from the tour operator takes the time to visit the community in person at least once per year. An evaluation can be completed in around half a day. 109 Friend of Nature was formed in 1993 by a group of friends who worked as volunteers. Inbound operators play a crucial role in the community based tourism supply chain. We decided to set up a tour operator that would bring people close to nature, to enjoy and Eventhough a tour may have been purchased from an overseas agent, inbound tour understand it with love and care. Our team love and are concerned about nature and culture. operators will actually escort guests to the community. Their cooperation and commitment Our guides are properly trained, full of knowledge, experience and service minded, is a key success factor for Community Based Tourism. We have specialists in birds, animals, plants, archeology etc. In our trip, The tour operators detailed below were selected from a group of 60 operators surveyed in guests will enjoy beautiful nature, relax in the green world, exercise, get 2008. These operators volunteered to join a working group of ‘CBT supporters’. Operators fresh air, learn and exchange knowledge with the local people and each were invited to join this group based on the following main criteria: other. The trips are designed to be ecologically sustainable, educational and enjoyable. 1 Promotional materials, policy (or equivalent document) show the tour operator is clearly committed to responsible tourism; Website: www.friendsofnature93.com Kob Trekking: has practiced Responsible tourism for more than 12 years. Our programs 2 The tour operator makes clear efforts to operate tours which benefit and have minimum use rivers and water, such as rafting and kayaking. We want to protect and conserve rivers negative impacts on local communities and environment; and forests which are important for us and local people.

3 The operator conducts training to increase their staffs’ ability to operate tours which Kob Trekking have organized environment camps for students in local benefit and have minimum impact on local communities and the environment; schools; made trips for bird watching and walking groups and special programs for businesses so that staff enjoy and want to protect nature. 4 The operator is prepared to use local community staff (e.g. local guides) and cooperate Kob Trekking have worked with communities for more than 12 years and with communities to develop, price, market, operate and monitor CBT; enjoy working with local people. We offer a fair price and royal service. Tourists will get to know the real Thai way of life. 5 The tour operator is prepared to provide clear information to tourists, and inform tourists about local codes of conduct. Website: www.kobtrekking.com NS. Travel: Since it was established in 1979, NS.TRAVEL creed has been “quality & Chiangmai Adventure are a specialist adventure and educational Tour operator service”. Our efforts have been crowned by top Thai awards. We build tours to put forward based in Chiangmai with 20 years of experience, including adventure and education tours, the many cultural aspects of our country. We are proud of our culture and history and want whitewater rafting, kayaking, mountain biking, camping, trekking, village and volunteer to share this with our customers. tourism. Tourism is changing and more people wish to travel responsible. They “The important thing is we permit the villager and every part of our tour think twice before joining a “polluting” excursion, they behave as world to realize sustainable tourism and try to make it real. We can develop the citizen. NS.TRAVEL support tourism where both the guest and community tour program that make the tourist and the village understand each other member can share a common experience, learn from each other, understand who live in another world.” and respect each other.

Website: http://www.chiangmaiadventure.co.th/2008/index.php 110 Website: http://www.nstravel.com/ 111 Natural Focus have expertise in Community based tourism, ecological and culture Phu Phiang is part of Thai Craft, a registered “Fair Trade” organization that helps interpretation. Natural Focus is a Thai tour company working in cooperation with people village artisans achieve self reliance by creating income, and helping preserve indigenous organizations in hill tribe areas of Chiang-Rai province. craft traditions, passed down between generations. After clients and volunteers of Thai Craft This work has developed better cooperation between highland communities began requesting visits to producer villages, Phu Phiang was established, offering Fair-Trade and local and national development agencies. inspired responsible tours to remote areas of Thailand. Our tours enable a true experience of the work and culture of Thai Natural Focus promotes community based tourism in urBaan and rural areas. artisans and show at first hand the impact of Fair Trade. From the respect Guests experience sharing and exchange information and knowledge based and appreciation given by others, artisan communities discover the true on respect for cultural diversity. We include cultural and social orientation, value of their skills and culture which should be preserved as strength ecological and cultural interpretation from local and well trained guides. for their future. These are values that are easily lost in our modern, Website: www.naturalfocus-cbt.com globalised world.

Website: http://www.phuphiang.com/

Nutty’s Adventures provide a variety of guided tours specially suited for more energetic trippers. Trekking, biking, whitewater rafting and kayaking are just some of the options. Tour Merng Tai (TMT) was set up in 2001. The concept of TMT is to operate Nuttys Adventures takes responsible travel seriously. We know that genuine eco- and community based tourism in Mae Hong Son province. TMT are specialists protecting the future of communities protects our own future as well. We in CBT, camping, trekking, homestay, cultural study, community services and organising must work in a way which protects communities and the environment, volunteer services with communities. both for their own inherent value and so our own business can flourish in the future. Tour Merng Tai helps to provide coordination, marketing services, and training to communities in Mae Hong Son’s CBT network in as much “We open up our mind to welcome everyone who has a sense of humour, as we can. We hope to see better understanding of the concept of a desire to interact with local people, a thirst for new experiences, an open sustainable tourism, and more support for community based tourism heart and willingness to share.” activities.

Website: http://www.nutty-adventures.com/home/home.php Website: http://www.maehongson4u.com/tmt/tmt_home_eng.htm

112 113 Wild Thailand was founded in 2005, with the aim at promoting responsible tourism in Thailand. Our activities include culture, eco-adventure and community based tourism.

Since 1995, we have included at least one village in each program with the hope that income will reach poor people. We were amazed to learn from visitor’s evaluation that the best experience is ‘the village’. We are very happy about this fact.

Now, cross cultural exchange is the focus of all of our village tours. We add nature and adventure trips such as wildlife watching, bird watching and whitewater rafting. “Partnership, Exchange, and Solidarity in all processes.”

Website: www.wildthailand.com

Andaman Discoveries is continuing the work of North Andaman Tsunami Relief. NATR implemented over 120 projects in 12 villages, by listening to and working with the villagers. All projects focused on long-term social, economic, and environmental sustainability and PART 5 creating realistic economic opportunities through training and marketing.

Andaman Discoveries assist guests to explore diverse, pristine eco-systems and meet the local Thailand Community Based Tourism Institute people. Take a traditional long-tail boat through dense mangrove forests; hike through rainforests that are alive with the sounds of exotic wildlife; snorkel in clear waters teeming with vibrant marine life; or simply soak up the sun on a deserted island.

Website: http://www.andamandiscoveries.com/index.html

114 115 Many communities in this handbook are being supported by the Thailand Community Based Tourism Institute (CBT-I). How tour operators can work with CBT-I CBT-I have a database of CBT communities, programs and services. This includes detailed The vision of CBT-I is to: “Provide support and facilitate cooperation among stakeholders information about the types of trips and guests which communities are best suited to host. from grassroots to international levels, in order to strengthen the capacity of Thai communities to manage tourism sustainably.” To achieve this, CBT-I works with CBT-I can suggest appropriate communities, based on the specific product development needs communities, government, NGO’s, academics and tour operators with a commitment to of tour operators, schools, universities, special groups, or study trip organisers. responsible tourism.

CBT-I was established in 2006, under the umbrella of the Thailand Research Fund (TRF) Regional Office, Chiang Mai, Thailand. CBT-I unites the knowledge, skills and experience of Interested tour operators will be sent a quick survey to find out about their style, target The Responsible Ecological Social Tours Project and TRF CBT Research team. These tourists, ‘Responsible Tourism’ profile and specific product development needs. This organizations have worked for over ten years supporting Thai communities to develop and information will be used to short list appropriate communities for the operator. promote small scale, sustainable tourism programs, appropriate to their cultural and natural contexts. This information will also be summarised in a 1 page sheet for community members to read and discuss. If a community and tour operator are interested to work together, CBT-I can This work has built the knowledge, skills, and confidence of community members across the arrange survey visit to meet each and develop a program. country. It has celebrated traditional cultures; supported local rights; contributed towards sustainable natural resource management, and lead to the development of Thailand’s largest CBT-I works in partnership with a working group of ‘Responsible Thai Tour Operators.’ We network of 70 CBT communities. can provide capacity building, such as training for managers, tour guides and sales staff. CBT-I can also provide contacts for international tour operators which are searching for a quality CBT-I aims to move this work forwards, by catalyzing support for CBT among stakeholders in ground operator to organise a program to a CBT-N member community. Thai tourism and inviting them to contribute towards a higher quality Thai tourism industry. If you are interested to learn more about Thai CBT communities, then please contact CBT-I offers facilitated study tours, training and consultancy to industry professionals who wish [email protected] to learn how to develop CBT.

116 117 Supporter: Thailand Community Based Tourism Institute (CBT-I) Supporter: Thailand Community Based Tourism Institute (CBT-I)

Community Based Research… the start of the journey Training for professional tour guides

Assisting community members to establish a CBT Group

Marketing training for local communities Helping operators and community members to develop CBT CBT Organising study tours and consultancy Responsible Travel Guidelines for Thailand How do communities feel about Community based Tourism?

“CBT has helped me feel proud that the Karen still • CBT is a cultural exchange experience. Please ask lots • Trekking, swimming, or walking around the village, have a living culture. I’m proud that when we want of questions, and show enthusiasm to learn about please try not to disturb the animal and plant life. to understand who we are, we don’t need to visit a local ways of life. Animals and plants could be rare, fragile, sacred to museum.” the community, or harmful to your health. • The Royal family are very highly respected in Thailand. “CBT brings people together who have the same goals,

Visitors should avoid any critical discussion of the role • Thais believe that the feet are the ‘lowest’ part Wirawaan, the same spirit and lets us show our lives and the things of the monarch. of the body. Please avoid showing the soles Baan Huay Hee, we are proud of to tourists, for the community.” of your feet, resting your feet in high places, Mae Hong Son: Pee Kee, • Please wear modest, polite clothing, especially or moving objects with your feet and avoid Koh Yao Noi, Phang in sacred sites or rural areas. Loose, light-weight pointing your feet at monks, Buddha images, shrines Nga: clothes covering the knees and shoulders are most or spirit houses. Please also take off your shoes before appropriate, and earn appreciation and respect. entering local houses.

• The Thai way of resolving conflict is to stay calm, so • The head is considered to be the ‘highest’ part of please don’t loose your temper. In Thailand, it’s more the body, and also regarded as sacred. Please don’t effective to ask for assistance to solve a problem, than touch anyone on the head. to openly criticises someone. • Ladies - please don’t sit next to or hand anything • Lovers – Please be aware that kissing in public is directly to Buddhist monks – they are also culturally inappropriate, and makes local people feel forbidden to meet one-on-one. very uncomfortable. First Published 2009, The Tourism Authority of Thailand (TAT). • Please don’t give gifts, money or sweets Copy write : Thailand Community Based Tourism Institute. • Please try to communicate with local people before directly to children – this encourages begging and Author : Ms. Potjana Suansri and Mr. Peter Richards. taking photographs. Monks, farmers, children are ‘idolizing’ tourists. It’s much better to play with the E-mail : [email protected] www.cbt-i.org not exotic, photogenic ‘images,’ but real people. kids and make a contribution towards a local project. Thailand Community Based Tourism Institute, (CBT-I), Remember that what seems strange or exotic to 3rd Floor, Faculty of Agro-Industry, Chiang Mai University, visitors is just daily life for us as locals! Tambon Mae Here, Muang Chiang Mai 50100, Thailand. Tel : +66 (0) 53 948 286-7 Fax : +66 (0) 53 807 001

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