Behind the Headlines: CMA Research Vintage Country Discovered
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March 23, 2009 Issue 133 Behind The Headlines: CMA Research HIRE ME, PLEASE ! By now, you’ve probably seen some of the key findings about What’s the most creative thing you’ve CMA the landmark country consumer study presented during ever seen or done in pursuit of a job? CRS-40. What you haven’t read, however, is full exposition Country Aircheck is seeking the best of how deep this research really goes. Of particular note is the (or worst) how-I-got-hired stories for an incredible quantity and quality of data upcoming feature story. And you never available on the core audience. know, we might immortalize you with a Because generating and maintaining guns-of-steel illustration. Ask Bob Reeves. strong ratings is based on super-serving these loyal fans, especially in the PPM world, it’s important to know who they are and the value they place on local radio for music discovery. Demographically, 86% of core Country Vintage Country Discovered fans (called “Countryphiles,” who make up 5.1% of 18-54s) Sunday’s Boston Globe carried a fascinating story about are under 50 years old. There’s another 2.5% who are active a recently unearthed trove of vintage country recordings. “Musicphiles” who also like country. A larger-than-expected The tapes and wire recordings dating from the ‘40s to the segment is either African-American (8%) or Hispanic (10%). ‘70s were found in a Pennsylvania barn that once belonged These primary listeners account for a major proportion of to Ken Alexander, now deceased, who ran a small sound Country radio listening and a huge percentage of revenue that company in the region. The live performances feature supports the industry. Any erosion among this group carries George Jones, Loretta Lynn, Dolly Parton, Roy Acuff, substantial negative revenue implications. They crave a Johnny Cash, Tammy Wynette, Buck Owens, Conway strong connection to the music and artists; they want to know Twitty, Jerry Lee Lewis and others in more than 1,000 everything . Programmers who fail to heed their complaints about recordings. Purchased by producer Richard Pittman (who jocks that “talk too much” miss a crucial opportunity to convey is also an actor dba “Richard Penn”), the tapes are being useful information, especially “the story behind the song” and restored and may eventually see auction. A public release is providing artist and title IDs, the absence of which frustrates complicated by various rights issues, but the find seems to these listeners and inhibits their ability to purchase songs. be one of more than passing historical import. Read on here. (continued on page 4) ©2009 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] March 23, 2009 Country Aircheck Weekly Page 2 Gig Alerts MY TUNES : MUSIC TH A T SH A P ED MY LIFE • Sony/Nashville has a Mgr./Digital Marketing & Promotions Curb VP/Promotion Adrian Michaels opening. Applicants should be experienced in digital media, with discusses his most important songs, albums graphic skills and basic understanding of marketing principles. or concerts: Apply here. 1. Bill Withers/Ain’t No Sunshine When • 1720 Entertainment VP/Promotion Tim Burruss is seeking a She’s Gone: My all-time favorite song. I Northeast rep; send resumes to [email protected]. discovered it when Sting sang it on The • RCA/Nashville VP/Promotion Keith Gale is looking to fill his Secret Policeman’s Other Ball album. I then went on to acquire a serious passion for Bill vacant Dir./Nat’l. Promotion post. Reach him at 615-301-4357 Adrian Michaels Withers music. or [email protected]. 2. Wille Nelson/Mamas Don’t Let Your • Clear Channel’s WPKX/Springfield, MA OM Pat McKay Babies Grow Up To Be Cowboys: I was playing drums in a rock is seeking an afternoon host with strong production skills; band when I heard this song. It started my love for Country music. airchecks and resumes to [email protected]. 3. Jane’s Addiction, Ritual de lo Habitual Tour, Cleveland Agora Theater: This concert just tore my face off. I discovered Industry News many great acts there. They always got hot bands while they were Producer/songwriter Keith Stegall (“Don’t Rock The still on their radio tours. I also saw Bon Jovi, Lenny Kravitz, Faith Jukebox,” “I Hate Everything”) has signed a multi-year No More, Missing Persons and Dan Reed Network play their first publishing agreement with Sony/ATV Nashville. Cleveland gigs there. 4. Dale Watson, “Chicken Shit Sundays,” Austin, TX: He used to RFD-TV has launched a sister network called Rural-TV, play every Sunday at Ginny’s Little Longhorn saloon. Pure country, promising “farming, rural lifestyle and traditional country music Shiner Boch beer and a chicken that craps on a grid of numbers entertainment programs.” The international network is available while the band performs. The man behind the bar would yell out to more than nine million homes in the U.K. Details here. the number that the chicken’s crap would land on. If it was your Brooklyn, NY’s David Stewart is the 9th Annual NSAI/ number you won some money. Pure Austin. CMT Song Contest grand-prize winner with his “Damn, I Miss 5. Ted Nugent: You always remember your first backstage pass. I You.” In addition to a single-song publishing contract and other didn’t even have to sleep with a roadie to get it. prizes, Stewart and his co-writer Mary Beth Stone will perform • A highly regarded song or album you’ve never heard: High their song during a School Musical. show with Dave Berg, • An “important” piece of music you just don’t get: Anything Kelley Lovelace and from the Grateful Dead. Tell those hippies to take a bath :-) • An album you played or listened to incessantly: Everything Rivers Rutherford and anything Gary Allan. during Tin Pan South • One obscure or non-country song everyone should listen to April 4. Also, the CMT right now: “Three Little Birds” by Bob Marley (“Don’t worry about Listener’s Choice a thing. Every little thing gonna be alright”). distinction went to Ben and Kate Thompson, who co-penned “I Karaoke Challenge Wednesday at Nashville’s 12th & Porter, Found Everything.” Musicians On Call Troy Tomlinson, Dale Dodson, Keith benefiting . Admission for folks willing to SOLID is holding Stegall and Mike Whelan be “challenged” to sing is $5, and $10 for those wishing to be its first Rock Band bystanders. Doors open at 6pm, festivities start at 7pm. ©2009 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] March 23, 2009 Country Aircheck Weekly Page 3 BIR th DAYS Tuesday (3/24) – Vanessa Davis ([email protected]), Neal Spielberg. Wednesday (3/25) – the late Hoyt Axton; Jimmy Harnen (jimmy.harnen@ emicap.com); Scott Robinson. Thursday (3/26) – Kenny Chesney, Dean Dillon, Charly McClain, Ronnie McDowell, Danny Kee. Friday (3/27) – Brad Wolf, Lee Gerald, John Hare, Elroy Kahanek, Bonnie Sugarman ([email protected]), Kris Lamb ([email protected]). Saturday (3/28) – Rodney Atkins, Reba McEntire, Charlie McCoy, Gerry House, Michael Powers ([email protected]). Sunday (3/29) – Brady Seals, Lindsey Roznovsky (lindsey.roznovsky@ cmt.com), EJ Butler. Monday (3/30) – the late Randy Vanwarmer. St. Jude Roundup During the sixth annual Kicks Cares For St. Jude Kids, WKHX/Atlanta brought its all-time total to more than $5 million. Other St. Jude Radiothon results turned in by Country radio: • WKHX/Atlanta, GA, $207,971 • KGHL/Billings, MT, $38,364 • KCCY/Colorado Springs, CO, $104,059 • KKCB/Duluth, MN, $58,951 • WNCY/Green Bay, WI, $196,268 • KTKU/Juneau, AK, $8,154 • WTRS/Ocala, FL, $46,128 • WJEN/Rutland, VT, $20,178 • KYEZ/Salina, KS, $21,375 • WICO/Salisbury, MD, $36,604 BRC Album Special Walt Disney/Lyric Street is offering 25- and 60-minute inventory-free Billy Ray Cyrus radio specials with 12 minutes of avails in support of his upcoming Back To Tennessee album. Bob Guerra and Cyrus guide the listeners on an audio tour of the singer’s Tennessee farm. The program is available April 1-12 by contacting Billy Ray Cyrus Andie Lynne at 615-866-0524. Artist News Reba McEntire will host Celebrity Fight Night XV March 28 in Phoenix to benefit the Muhammad Ali Parkinson Center. Honorees include Michael Phelps and Forest Whitaker, and the musical guest is Jon Bon Jovi. Details here. Dolly Parton is offering custom pink rocking chairs and the Collector’s Edition – Dolly Parton Photo Album through her exclusive partnership with Cracker Barrel restaurants. Only 1,350 Dolly rockers are being made. Details here. ©2009 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] March 23, 2009 Country Aircheck Weekly Page 4 TU B E CH ECK 901-216-3617 or [email protected]. (CAT 3/23) Tuesday 3/24 – Martina McBride, Today (NBC); John Rich, Good • Adult Hits WZGC/Atlanta PD Mike Wheeler will join Morning America (ABC) & Hannity’s America (FOX News). Clear Channel as OM for the Connecticut clusters in Hartford and New Haven, which include Country WWYZ/ Wednesday 3/25 - Martina McBride, Today (NBC) & Live With Regis And Kelly (syndicated); John Rich, Glenn Beck (FOX News). Hartford. (CAT 3/23) • Cox Enterprises has tendered an offer to acquire all of Thursday 3/26 – John Rich, Today & Late Night With Jimmy Fallon Cox Radio (NBC); Kenny Rogers, James Otto, Heidi Newfield, Charlie Daniels, the remaining publicly held shares of in a bid to Craig Morgan, Dierks Bentley, CMT Cribs.