A Historical Study of Programming Techniques and Practices of Radio Station Kwkh, Shreveport, Louisiana: 1922-1950

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A Historical Study of Programming Techniques and Practices of Radio Station Kwkh, Shreveport, Louisiana: 1922-1950 Louisiana State University LSU Digital Commons LSU Historical Dissertations and Theses Graduate School 1959 A Historical Study of Programming Techniques and Practices of Radio Station Kwkh, Shreveport, Louisiana: 1922-1950. Lillian Jones Hall Louisiana State University and Agricultural & Mechanical College Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_disstheses Recommended Citation Hall, Lillian Jones, "A Historical Study of Programming Techniques and Practices of Radio Station Kwkh, Shreveport, Louisiana: 1922-1950." (1959). LSU Historical Dissertations and Theses. 558. https://digitalcommons.lsu.edu/gradschool_disstheses/558 This Dissertation is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Historical Dissertations and Theses by an authorized administrator of LSU Digital Commons. For more information, please contact [email protected]. A HISTORICAL STUDY OF PROGRAMMING TECHNIQUES AND PRACTICES OF RADIO STATION KWKH, SHREVEPORT, LOUISIANA; 1922-1950 A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Department of Speech by Lillian Jones Hall B.A., Northwestern State College, 1945 M .S., Oklahoma State University, 1955 August, 1959 ACKNOWLEDGEMENT The author wishes to express her sincere appreciation to Dr. Clinton Bradford for his judicious guidance and constant encouragement during this research and throughout her graduate study; to Drs. J. O. Pettis, Ralph L. W. Schmidt, Francine Merritt, Cordelia Brong, Claude L. Shaver, and A Waldo Braden for their considerate service as advisory committee. Special appreciation is given Mr. Henry Clay for placing records and pertinent information of Radio Station KWKH at the writer's disposal; to M essrs. William Antony, Stedman Gunning, Horace Logan, Gene Goss, to M rs. Margaret Rowell and to the entire staff and personnel members of Radio Station KWKH for information given. The author thanks Mr. Carter Henderson for information given concerning his father, the late W. K. Henderson; and Mr. Frank Stisser for information given concerning the Hooper Radio Audience Index for Shreveport. Appreciation is given Mrs. Jackie Lockwood for the typing of this manuscript. To my husband, John Gordon, and to my daughter, Beth Margaret, sincere appreciation is expressed for their cooperation and understanding. li TABLE OF CONTENTS CHAPTER Page ACKNOWLEDGEMENT...................................................................... ii ABSTRACT............................................................................................. v I. INTRODUCTION ................................................................................. 1 II. THE PERIOD OF ORIGIN AND EXPERIMENTATION: 1922-1925 ............................................................................................. 11 The Antony Period: The Beginning of Radio Station KWKH................................................................................ 18 The W. G. Patterson Period .................................................. 21 The Partnership: Henderson-8hrevePort Times- Youree Hotel-Patterson ............................................................ 24 W. K. Henderson's Beginning ............................................ 29 S u m m a ry.......................................................................................... 32 III. THE PERIOD OF W. K. HENDERSON: 1925-1933 .... 34 S u m m a ry.......................................................................................... 90 IV. THE PERIOD OF MATURITY: 1933-1941 ................................ 94 New Owners and a New Program P olicy........................ 94 New Programming Policies Under the Ownership of the Shreveport T im es......................................................... 101 Station Personnel and Staff O rganization .................... 112 Programming Practices and Techniques........................... 115 S u m m a ry............................. 131 ill CHAPTER Page V. THE WAR PERIOD; 1941-1945 .................................................. 134 Staff Organization During W artim e ................................. 135 Influences of Wartime Regulations................................. 138 Programming Policies as Influenced by tne War E f f o r t............................................................................................... 145 S u m m ary........................................................................................ 164 VI. THE POST WAR YEARS: 1945-1950 ......................................... 166 Expanding Program Services ................................................. 166 Growth of Staff O rganization .............................................. 195 S u m m a ry........................................................................................ 204 VII. SUMMARY AND CONCLUSIONS.................................................. 206 8ELECTED BIBLIOGRAPHY ........................................................... 219 AUTOBIOGRAPHY............................. 225 iv ABSTRACT This study surveys the origin and development of programming by Radio Station KWKH, Shreveport, Louisiana, 19 22-1950. The analysis Includes a survey of plant facilities, staff training and organization, and programming policies and practices through the periods of succes­ sive ownerships. The author used chiefly the station files, current government documents, and personal Interviews of prominent staff members for her materials. Developed chronologically, the history is presented in the period of origin and experimentation, 1922-1925; the period of W. K. Henderson, 1925-1933; the period of maturity, 1933- 1941; the war years, 1941-1945; the post war years, 1945-1950. William E. Antony, a young engineer employed by the Bell Telephone Company, designed, built, and operated the 10 watt Radio Station WAAG for the Elliott Electric Company in May, 1922. The 100 watt Radio Station WGAQ also designed, built, and operated by Antony replaced the electric company's station. The following year Antony's operation of these early stations was confined to brief nighttime broad­ casts of playing phonograph records and reading newspapers. William G. Patterson, owner of WGAQ and dealer in radio receiving sets, en­ listed financial aid in the form of a partnership of W. K. Henderson, the Shreveport Times, the Youree Hotel, and himself. Studios moved to the Youree Hotel and programming added local talent to recorded music and v news. In October, 1924, Henderson bought the hotel and Shreveport Times interests In WGAQ; moved the station to Kennonwood, his plantation eighteen miles north of Shreveport; and changed the call letters to KWKH. The station developed under his direction until 1933. Innovations de­ veloped by Henderson included the broadcast of phonograph records directly through a transmitter and direct sales of coffee for support of the station. In 1930 he increased the power to 10,000 watts, gaining an extensive coverage. International Broadcasting Corporation pur­ chased KWKH in 193 2 and moved the station to Shreveport again. A period of re-organization followed, culminating in the affiliation with the Columbia Broadcasting System in 1934. The station programmed heavily from network offerings during the period. In 1935 the Shreveport Times purchased KWKH and combined the staffs and studios with those of another Times station, KTBS. Four years later KWKH Increased its power to 50, 000 watts, enabling the station to Include more than three million people in its service area. During World War II, the shortage of personnel forced KWKH to train its own staff members. Programming focused on newscasts and government services. The FCC investigated KWKH and its sister station because of their newspaper ownership in 1941. Although no action was taken in this instance, the Shreveport Times sold KTBS in 1944 as a result of the FCC duopoly rule forbidding multiple ownership of stations serving the same area. In 1947, following the employment of Henry Clay as general vi manager, KWKH put major emphasis on news, farm programming, and folk music. The period covered In this study ended with KWKH attracting the largest listening audience in its history. CHAPTER I INTRODUCTION Broadcasting has achieved a permanent place in American homes. Although the industry is less than fifty years old, it affords information, entertainment, and education for large numbers of people. By the year 1949, according to a study made by Broadcast Measurement Bureau, 94.2 per cent of all families in the United States owned at least one radio in working order. * In citing the Broadcast Measurement Bureau survey, Chester and Garrison state that since there were close to 80,000,000 radios in use at that time, almost every citizen could be reached by radio. Various writers have compiled information concerning radio broad­ casts and listener habits, but they have not progressed far in the re­ cording of its history. The nature of broadcasting is not conducive to permanency of records because programs are usually broadcast once. .A radio broadcast usually dies with the breath and electrical energy that momentarily gave it life. A great performance seldom is repeated and has therefore none of the accumulated word-of-mouth *Giraud Chester and Garnet R. Garrison, Radio and Television (New York: Appleton-Century-Crofts, Inc.,
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