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DAWN BUZYNSKI Executive director of public relations, Strategic America 2 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord Manager, SecurityConsulting e information securitychallengesbasedonris security ser Pratum, thenewnamefor Integrity, isacybersecurityconsultingand managed IOWA’S CYBERSECURITYLEADER Cybersecurity Consulting Y Megan Howard ery clienttosecurelyusetechnologymeetbusinessob Y ices ȴ rm head | ManagedSIEM T uartered in uartered Jordan Engbers Director ofMarketing $ n | N IncidentResponse N eny, Iowa , notfear 

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Director ofClientEngagement Todd Robran pratum.com C K ief Steve Healey 7 ec K nology O ɝ cer CONTACT US (515) 288-3336 TABLE OF CONTENTS [email protected]

FOLLOW US www.businessrecord.com VOLUME 35 | NUMBER 50 | DECEMBER 15, 2017 FB: www.facebook.com/DMBusinessRecord Twitter: @BusinessRecord LEADERSHIP PUBLISHER Chris Conetzkey (515) 661-6081 [email protected] EDITORIAL EDITOR Suzanne Behnke @businessrecord | Twier: businessrecord.com (515) 661-6085 [email protected] MANAGING EDITOR Perry Beeman (515) 661-6086 [email protected] Beats: Economic Development | Transportation | Tech & Innovation | Energy & Environment SENIOR STAFF WRITERS Joe Gardyasz (515) 661-6084 [email protected] Beats: Insurance & Investments | Health & Wellness | Manufacturing & Logistics | HR & Education Kent Darr (515) 661-6083 [email protected] 6 8 16 Beats: Real Estate & Development | Banking & Finance | Law & Government NEWSROOM OPERATIONS MANAGER John Retzlaff (515) 661-6082 4 KEYNOTER GIVES UP FEE, 8 COVER STORY: CYBER 18 CIOS NEED TO RETHINK [email protected] HELPS LOCAL CHARITY ATTACK! NOW WHAT? HOW TO ATTRACT Calendar | On the Moves COPY EDITOR Five leaders advise businesses on TECH TALENT Kurt Helland 4 LAND OF LINCOLN  what to do after after a cyber crime. Guest Opinion: By Ami Sarnowski ART & PRODUCTION IN IOWA SENIOR GRAPHIC DESIGNER 14 LEADERS SURVEY: Brianna Schechinger 19 WHAT DES MOINES GRAPHIC DESIGNER II 4 IOWA BANKS FLY SOUTH AFFORDABLE HOUSING HATH WROUGHT Lauren Hayes We asked Greater Des Moines The Elbert Files: By Dave Elbert GRAPHIC DESIGNER Sami Schrader 4 THE ROAD TO SUCCESS leaders about their thoughts on PHOTOGRAPHER BY COOKIE housing needs. Duane Tinkey 19 YOU LIKE US, YOU REALLY LIKE US SALES 5 REICHARDT STEPS DOWN 16 NEWSMAKER Q&A: DIRECTOR OF ADVERTISING Marketing: By Drew McLellan Sara Brown FROM FOUNDATION MARY KRAMER DIRECTOR OF STRATEGIC PARTNERSHIPS Mary Kramer will serve as Katherine Harrington adviser to the to SENIOR ACCOUNT EXECUTIVES 5 HOW TO BE A SNOWBIRD Lori Bratrud improve workplace culture. Maria Davis ACCOUNT EXECUTIVE 6 PAUL THELEN Laura Stapes Take a closer look at the co-director 18 ON THE MOVE PROJECT COORDINATOR Kolbie Creger of the Larned A. Waterman Iowa Job changes, hires and promotions ADMINISTRATION Nonprofit Resource Center. BPC VICE PRESIDENT Jason Swanson BUSINESS MANAGER Eileen Jackson ACCOUNTING SPECIALIST WHO’S IN THIS ISSUE? Becky Hotchkiss A list of local people and the page number of the article in which they are mentioned. OFFICE MANAGER Laura Stegemann John A. Fisher, 4 Sam Hoyle, 4 Doug Reichardt, 4 INSIDE SALES REPRESENTATIVE Alison Damon Guy Arnone, 18 Mary Kramer, 18 John Ruan III, 19 BPC CHAIRMAN Josey Bathke, 6 Dereck Lewis, 4 Ami Sarnowski, 18 Connie Wimer BPC PRESIDENT Dean Burtch, 4 Jessica Lown, 9 Jeffrey Springborn, 18 Janette Larkin

Dawn Buzynski, 9 LaRue Maddox, 4 Dave Swenson, 18 2017 15, December Business Record® (USPS 154-740, ISSN 1068-6681) is published by Business Publications Corporation Inc., Jay Byers, 18 Robert “Bob” Maddox III, 4 Paul Thelen, 6 The Depot at Fourth, 100-4th Street, Des Moines, Iowa 50309, (515) 288-3336. Contents © 2017 Business Johnny Danos, 4 Jessica Maldonado, 9 Teresa Van Vleet-Danos, 4 Record. Published weekly. Annual subscriptions $69.95. Bill Dix, 18 Yasmine Mustafa, 4 Chris Verlengia, 4 Single copy price is $1.75. Copies of past issues, as available, may be purchased for $4.50 each. Periodicals Debi Durham, 18 Anna Nalean, 4 Jeff White, 9 Postage Paid at Des Moines, Iowa. POSTMASTER: Send address changes to Business Publications, The Depot at

Richard Florida, 19 John Pappajohn, 19 Eileen Wixted, 9 | Record Business Fourth, 100-4th Street, Des Moines, Iowa 50309. Mario Gandelsonas, 19 Paul Pate, 4 Steve Zumbach, 19 3 4 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord County &oneinCrawfordCounty.” land inhishomestateofIllinois,oneTama War of1832.HechoseIowafarmlandover for hisserviceasacaptainintheBlackHawk parcels ofIowalandgiventoAbrahamLincoln we tracedtheofficialdocumentationoftwo Afewmonthsago,SecretaryPaulPate’s staff putthisgemonFacebook:“Thismorning, going backtoIowa’spre-statehooddays. Insidethesecretaryofstate’sofficeon main floorstandsavaultthatholdslandpatents That’snotamistake.Here’sthestory: counties toAbrahamLincoln. just happenstoholdrecordsthattietwoIowa really beautifulandstrikingbuilding--it IfyouhavenotcheckedoutIowa’s Statehouse, youshouldmakeatrip.It’s — inIowa Land ofLincoln OneofourfavoriteDesMoinesBrits, Sam Hoyle,passedalonganicestoryfromthe helps local charity Keynoter gives upfee, against women. MustafafoundedRoarforGood,a self-defense companyfightingviolence relatives andotherswhocanhelp. their locationtoatrustednetworkoffriends, Whensomeoneisendangered,theycan push abuttononthedevice,whichsends agency receivedthedevicesduringevent. which workswithdomesticabusevictims.The BY SUZANNE BEHNKE BY PERRY BEEMAN notebook INSIDER THE Bits andbites ofthefinersideIowa business Greater DesMoinesPartnership’s Children andFamiliesofIowa, recent ExecutiveForumon Athena safetydevicesto Diversity andInclusion. that organizersdonate25 Keynotespeaker fee. Instead,sheasked not toacceptaspeaker’s Yasmine Mustafa decided decided “Ithinkthat’swhythefarmersmarket wassoimportanttoourprocess, Onelesson:Comeupwithsomething thatwillsell.HehonedhisThelma’s treats attheDesMoinesDowntownFarmers’Market. That’s whereIgotalotofinterestinstartingmyowncompany.” spend alotoftimeintentwithguysthatruncompanies.Iquizzedthemlot. Hedidlearnalotaboutbusinessinthosetents. “Theguyswhogoonthose hunts aredropping$25,000ahunt,somostofthemowncompanies.SoIgotto something inthatfield.” lived inatentandhuntedbiggame.Iwastryingtofind stretching thedefinitionforthat.Fortwofalls,Ibasically “Iworkedasabig-gamehuntingguide during college, too,asastudy-abroadinternship,whichwas business representativesinAlaska. he spent“internships”huntingbiggamewithrich class toclearbrushafteranicestorm.Andtwice University, thenow-discontinuedVeishea.Hecut sold thematagiantspringfestivalIowaState sandwiches, heboughtapalletofglownecklacesand WhenDereckLewiswasabuddingentrepreneur— before hehititbigwithThelma’scookiesandice-cream The road to success by cookie Alsomakingtheirsun-and-warmthmarksareDubuque-basedHeartland Financial USAInc.,whichoperatesArizonaBank&TrustinPhoenix,andIowa “OurbankparkinglotisfullofPolkCountyandDallaslicense OnFlorida’sGulfCoast,FirstAmericanBank(FortDodge-based,withsix you canatabranchinIowa. branch inPhoenix2008.Youcandomostanythingatathat to Arizona,aswellgrowthopportunitiesthere,BankersTrustopeneditsfirst Co. totalkaboutreplenishment.Eyeingtheannualdefectionofsomanyclients IfyourunlowoncashinPhoenixduringyourwintertimesojournthere,feel free toswingbyanyoftheareabranchesDesMoines-basedBankersTrust Banks,itseems,aresnowbirds,too. Iowa banks fly south get tothecustomerfirst.” if itdoesn’tsellofftheshelves,you’vebasically wastedyourtime.Youneedto your productdevelopment.YoucanmakeaandpitchittoHy-Vee,but way toselldirectlypeopleandassesstheirreaction,thatisgoingguide because wecouldimmediatelyvettheproduct,”Lewissaid.“Ifyoucanfinda City-based MidWestOneFinancialGroup,withofficesinFortMyersandNaples. has evenriggedupvideosetsbetweenIowaandFloridabranches. arrange videoconferenceswiththeirbankersbackinIowa,asFirstAmerican plates” untilmid-April,Fishersaid.Someofthoseclientsmightbethereto was abigdraw. Fisher, whoacknowledgedthatthehighnumberofIowasnowbirdsinFlorida Myers area.ItwellcouldaddanotherbranchinBocaRaton,saidCEOJohnA. offices inandaroundDesMoines),hasasizablepresencetheNaples-Fort BY PERRY BEEMAN BY STEVE DINNEN publisher CONETZKEY CONETZKEY CHRIS editor BEHNKE SUZANNE managing editor BEEMAN PERRY http://bit.ly/2nJpjvh arguing it’sgoodforbusiness. immigration programDACA, event favoredkeepingthefederal Panelists ataGreaterDesMoines Panelists favorDACA week onBusinessRecord.com A brieflookbackatnewsfromthepast missed it... In case you http://bit.ly/2AJ9dGT rose 4percentinNovember. 23 publiccompaniesinthestate The BusinessRecord’sindexof Iowa stocksgain4% http://bit.ly/2BPYqZ4 which sitsonachoiceriverfrontsite. the futureofArgonneArmory, Des Moinesofficialsaremulling Armory future? http://bit.ly/2jat4IZ Center forEducationStatisticsfound. the nation,areportbyNational rate amonghighschoolsystemsin Iowa hasthehighestgraduation graduation rates Iowa leadsin http://bit.ly/2j9ofj1 recommend DesMoinestoafriend. Capital Crossroads’workwould in asurveytakenaspartof Some 89percentofrespondents 89% favorD.M. businessrecord.com/notebook Read morenotebookitemsanytimeat senior staffwriter DARR KENT

x senior staffwriter GARDYASZ JOE

How to be a snowbird Reichardt BY STEVE DINNEN steps down Johnny Danos and Teresa Van Vleet-Danos didn’t just wander into Rancho Mirage, Calif., and from longtime decide to spend the winter there. The couple spent years testing warmer, sunnier-than-Iowa spots, such as Palm Beach, Fla.’s Gulf Coast and Phoenix. chairmanship After these tryouts they settled into Rancho Mirage, part of California’s Coachella Valley, which also includes Palm Springs and Palm Desert. of Iowa Sports “The weather is more consistent than anyplace else I have been in the U.S.,” said Johnny, fresh from a weeklong visit to a condominium the couple bought last year and is now decorating.

Foundation Teresa, president and former owner of Rowat Cut Stone & Marble, and Johnny, director of strategic @businessrecord | Twier: businessrecord.com BY JOE GARDYASZ initiatives at LWBJ Financial and a former president of the Community Foundation of Greater Des Moines, join a number of Des Moines-area residents who call the Palm Springs area home for the winter. Among them is Robert “Bob” Maddox III, chairman of Allied Construction Services, who likewise tested out various venues before settling on nearby La Quinta, Calif. Maddox said he found Phoenix to be too congested, and several other spots turned out to be too humid for his liking. He and his wife, LaRue, eventually zeroed in on the Coachella Valley. “No humidity, very few bugs, gorgeous weather and flora. Tons of palm trees, golf courses and great restaurants. No high-rises, nor traffic jams. Easily navigable. “And we like the crowd,” he added, ticking off the names of half a dozen other Des Moines-area couples who spend time there during the winter. Of course, the Coachella Valley does not have an exclusive claim on the Des Moines crowd. Phoenix After nearly 25 years remains popular with Central Iowans, and is an easy reach with nonstop air service from Des Moines. leading the Iowa Sports If a beach and water are on your must-have list, Gulf Coast Florida communities such as Sanibel Island Foundation as its board and Sarasota are big draws. Naples might be the most popular destination for wintertime homebuyers, judging by chairman, Doug Reichardt John A. Fisher, CEO of First American Bank (the Iowa-based bank has branches in Naples, and he lives there). He joked is passing on that baton. that people travel “between the Oaks” — the Glen Oaks Country Club and its surrounding homes in West Des Moines, The retired Holmes and the Grey Oaks Country Club and resort community in North Naples. Murphy chairman and CEO was These sun-seekers tend to be buyers or renters of homes and condos, and not so much overnight guests. For shorter a founding board member of periods, Dean Burtch, president of Allied Travel, said Hawaii and Mexico, in particular the all-inclusive resorts there, are big Iowa Sports Foundation when draws. In the Caribbean, he said Punta Cana, in the Dominican Republic, and Jamaica are popular with Central Iowans. it was formed in 1986, and he was elected its chairman in 1993. He helped lead a strategic expansion of the foundation from its origins as a summer games festival to year-round programming that serves all ages and stages of fitness. The foundation’s THE POWER TO programs now include the Iowa Games, Live Healthy   Iowa, Adaptive Sports Iowa and the Iowa Senior Games. " “There’s simply no quantifying the tremendous  "   impact Doug has had on the " Iowa Sports Foundation over two and a half decades of service,” said Chris Verlengia, sponsorship manager Guiding a successful business takes guts. So does changing service providers. Who can you trust with Wellmark Blue Cross to deliver the speed, agility, and reliability you need in a world plagued by security threats? For Blue Shield, who succeeds Reichardt as board chairman. businesses today, the answer is Consolidated Communications Inc. (CCI). “His visionary leadership has We’re passionately committed to helping our customers stay strong, safe, and connected, both in positioned the organization for the office and out in the world. CCI offers a range of cloud, managed, and security solutions sustained growth in activating + communities in all 99 counties delivered over our strong, 36,000-mile CCI Fiber network. With our unique combination of toward improved health and speed, strength, and experience along with our local, attentive service, you can trust us to always well-being. We’re excited to have your back, so you can keep moving your business forward. 2017 15, December receive the handoff and build on the legacy of his many ;#5#/5'3/'5 ;#/#)'&045'& contributions.” ; 0+%' ;'%63+5: ;-06&'37+%'4 Business Record | | Record Business Call 844.YOUR.CCI or visit consolidated.com 5 6 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord just inDesMoines. then I’ve beendoingastrategic planningsession, andnot Moines location) inearly September; every weekend since planning services that we provide. We announced this(Des is great. We’re already seeing(thevalue) withthestrategic network, sothere are nocosts for meto stay at ahotel, which much ofthestate. AndIhave awonderful friend-and-family driving are mitigated because Iwas already driving through nonprofits to look for thoseadvantages. Even thecosts of I’m always lookingfor thoseadvantages because Iaskthe Thecosts ofentryfor uswere incredibly low.was Everything already here asaUniversity ofIowa-operated center. What were theadvantages ofthiscampus? natural hub for peoplethat mightbemore difficultto getto. eastern Iowa because ofourproximity. AndDesMoines isa more depthofservices like we were already providing in … Sowe thoughtthiscould beaway to start providing abit tion Center because it’s already aUniversity ofIowa asset. looked into having ithere at theDesMoines HigherEduca- us to putonaworkshop thispast summerinDesMoines. I AnnaNalean,Community (director ofnonprofit Foundation relations) withthe ofGreater DesMoines, hadasked What sparked theidea for openingaDes Moines office? of Vail, Iowa. and theyoungestof10children, Thelengrew uponafarmoutside a lawdegree from theUICollegeofLaw.Asixth-generation Iowan earned adoctorate inmulti-/interdisciplinary studies.Healsohas a research fellow atNorthwestern University inChicago,where he center asassistantdirector in2015.Before joiningUI,Thelenwas they needmore strategic planning,”saidThelen,whojoinedthe that asthey’re buildingcapacitytheyneedmore depthofservices, the nonprofit sectorhasmatured inthestate,whatwe’re findingis cation CenterattheformerAIBCollegeofBusinesscampus.“As working twodayseachweek from UI’s DesMoinesHigherEdu- profit Resource CenterinIowa City.BeginningOct.1,Thelenbegan Paul Thelen,co-director oftheLarnedA.Waterman Iowa Non- they have anoutsizedimpactonthecommunitiestheyserve, says $100,000 inannualrevenues. Thoughmanynonprofits are small, About75percent ofnonprofits inIowa generate lessthan A CLOSER LOOK: Call OurTeamForAllYourElectrical&CommunicationNeeds! EXCELLENCE COMMITTED TO • DesignBuild • Industrial • 24-HourElectricalService • CommercialConstruction PAUL THELEN Co-director, theLarnedA.Waterman Nonprofit Resource Center, University ofIowa BY JOEGARDYASZ

A local leaderyou shouldkno • FireAlarm&SecuritySystems • FiberOpticCabling • LowVoltageSystems • Communication www.commonwealthelectric.com DesMoines,IA50314 15302ndAvenue 515.288.5783 Theimmediate response isthat there’sthis. We’re agreat needfor fillingaspace that wasn’t necessarily beingfully from Des Moines? What has beentheresponse sofar to beingaccessible dations andcounty foundations. Sowe’ll see. out there, even withgreat partners like thecommunity foun- can currently do. There’s noway we can serve theneedthat’s do itwithsustainable resources. But there’s more work thanI that reduce costs. We would love to seeexpansions ifwe could do beer. We’re always tryingto usetechnology andadvances mean for us?We refuse to provide poorservice; we’re goingto our budgetreduced nextyear; that’s abigdeal. What doesthat Those are significant andthey impact ourcenter. We hadhalf immune to thebudgetcuts that have happenedinthestate. Especially inthisvenue,sarily beingsuccessful generate doesn’t theresources neededto neces- expand. We’re not couple ofyears? Do you seethecenter adding personnel inthenext ferent ways to deliver (nonprofit) services inagiven area. get theirboard thinking strategically. …There are alotofdif- about how they seetheirorganizations andhow can they us withaproblem, butnow we can sithere andreally talk ule rightnow isthosepeoplewho mighthave contacted think we’ll beable to provide more meaningfully. My sched- You don’tout there beingsomesteps gofrom onelevel alongtheway. to anexceptional level with- That’s what we What’s theadded value you’ll beproviding? Other state centers like Minnesota are doingitreally well. way to reach peoplethrough workshop-type presentations. platform because Ithinkthat’s probably goingto bethebest We’re puingsignificant resources toward abeer online have before. We’re alsodeveloping abeer onlinepresence. do that consistently, andwe’ll dothat across thestate aswe coming up(itwas heldinlate October) inDesMoines. We’ll workshops each year. We have ourbignonprofit summit We expanded theworkshops alotwhen Ijoined in 2015. We now serve over with 1,000 peopledirectly one-on-one programs starting? Do you envision therewillbenew services or w value thanthecost. … andwe seeourselves givingbackwaymore a waythatallows ustocreate someresources being fullyservicedbefore, andwe’re doingitin We’re fillingaspacethatwasn’t necessarily Northwestern University, Chicago City; doctorate, multi-/interdisciplinary studies, degree, University ofIowa CollegeofLaw,Iowa of finearts,Creighton University, Omaha;law SUBMITTED PHOTO HOMETOWN: FAMILY: AGE: EDUCATION: to interviewed byourreporters.Sendsuggestions and reasonyouthinkyournomineeshouldbe an emailtotheeditorwithname,position interest inDesMoines’ businesscommunity?Send Do youknowaleaderwho’s neworofgrowing Closer Looksuggestion?

[email protected] 38 Single Vail, Iowa Bachelor ofartsandbachelor PAUL THELEN serviced before, and we’re doing it in a way that allows us for. I try to be really responsive. I remember geing papers to create some resources … and we see ourselves giving back back when I was a student, and there’s a difference geing way more value than the cost. meaningful responses back to something you’ve spent time writing, and just geing unhelpful, generic responses to a Do you still pursue any of your fine arts passions? paper. So I take that really seriously. I toured aer college; I did one theater tour — it was with the professional wing of the Omaha Community Playhouse, Do you have a favorite book? which is the largest playhouse in the country. They have a “How to Win Friends and Influence People” has a lot of Nebraska Theatre Caravan that still goes around. … We did great aphorisms about what I think is true. Shakespeare is a 20-some cities. That taught me that’s not what I want to do, great set of plays to read if you want to understand a lot of but it was great. I applied to law school that exact same time. leadership situations. Part of why I love the theater so much I was always that person who tried to do everything. is that people develop a heightened sense of others and see-

ing the world from another person’s perspective. Once you @businessrecord | Twier: businessrecord.com Do you also teach? can do that and understand what motivates people, then it When I took on this role at the , I also becomes a lot easier for me to lead because I’ve answered a took on a teaching role. When I’m not directly doing this, I’m lot of questions about who this person is. also preparing to teach courses. I teach a series of nonprofit courses. One of the selling points of the course always was What’s a top leadership lesson you pass along? we’ll bring in some really exciting speakers. Leadership is something that’s practiced, and it’s pur- I’m lucky — I have a really great network of friends in posefully practiced. Many times people think, ‘That person the nonprofit sector, and I co-teach with Josey Bathke, who is just a good leader.’ There’s a bit of truth to that. But great is also the chief risk officer at the university, so we have a leadership is always done on purpose, and it’s always being great network. So we’re bringing in these speakers who are practiced. I’m giving a talk at the Iowa CPAs next week (this just incredible. interview took place before that talk), and it’s one of the things I’m going to talk about. The people who seem to be Do you have hobbies? doing the best all the time, it’s not just happening. There’s I don’t; I really work a lot. I love my students. I think preparation that’s going on. They see a potential in some- students should demand more at universities and really get thing and they’re preparing themselves so that when an their money’s worth. Ask a lot of questions, go to office hours, opportunity comes, they can take full advantage of it. That email your professor, call them on the phone. Really demand typically means you’ve asked a lot of good questions. „ more, and you’ll get more. I don’t know what that’s not true

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7 8 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord CYBER WHAT NOW experts offeradvice Five publicrelations BY PERRY BEEMAN ?

ATTACK! are theirlightly edited responses. lations professionals We to pass asked alongadvice. five Greater Here DesMoines public re- do aer acybercrime. we’d explore what you andyour business should these types ofaacks. Thisweek, we thought talked about andwrien about how to prevent We know theproblem isthere, andwe’ve sands ofpeopleat risk. get oranotherlarge operation That was can the personal leave side.Anaack onTar- thou- the aempt. aer thecredit card company caught thefailed go through changingallmy autopay information visiting Orlando, butIhadto getanew card and got my credit card number about thetimeIwas person who was wandering around Connecticut mation to charge items. I’m not sure how the In others, crooks tryto Insomecases, thecriminalsdemandransom. useourpersonal infor- losing critical private information. dents, customers andclients are putat riskof vate companies andothers are hacked, andstu- stores, government agencies, universities, pri- the level ofaack —allthetime.Department We read about cybercrimes —somerisingto If the last couple years have been any indication, it is only a mat- ter of time before any business — large or small — will experience some sort of cyberaack. The best defense is a good offense. Every business needs a continuity plan in the face of an aack, and com- munications must be a critical part of that plan. When developing the crisis response team, make sure to include the communications lead as part of the planning. A spokesperson needs to be identified, preferably someone very credible and good on camera. When an aack first occurs, communicate with all customers that may have been potentially impacted as quickly as possible. Be able to explain what occurred, what is at stake and, if available, im- @businessrecord | Twier: businessrecord.com mediate steps that the clients or customers need to take in the af- termath. Customers need to understand what they need to do and what the company is doing to reduce the risk of this happening in the future. Communicating well with employees is just as critical as communicating with customers. Have a communications strategy at the ready, with key talking points already developed, that can be shared immediately when necessary. Communications should be consistent and continual throughout the crisis — hourly the first day and then several times a day until the issue is resolved. For the media, having a holding statement ready for distribution will save precious time early on, allowing you to focus on communi- cating to employees, customers and partners. Keep media updated as information becomes available to share. By staying on top of communications, you will be able to ride

PHOTO BY DUANE TINKEY DUANE BY PHOTO Dawn Buzynski Executive director of public relations out a cyberaack with your business’s reputation and credibility in- tact. Transparency and honesty will go a long way in maintaining a Strategic America brand’s reputation.

MENTAL ILLNESS AND SUBSTANCE ABUSE ISSUES COST U.S. EMPLOYERS $79-

$105 BILLION EACH YEAR. In Lifting the Veil, our first-ever focus on mental health, we explore what’s happening here and what we can do.

EXPLORING THE IMPACT OF THE MENTAL HEALTH CRISIS ON OUR COMMUNITY Look for your copy in this issue of the Business Record, and find the digital version at dsmMagazine.com/liftingtheveil.

PRESENTED BY PUBLISHED BY

Broadlawns Medical Center , 2017 Capital Crossroads Polk County Prelude Behavioral Services Business Record | | Record Business

9 10 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord

SUBMITTED PHOTO crisis situation. dialogue andtransparency wintheday (andthedollar),even ina Finally,your brand are necessarily Idon’t conflicting priorities. Istill thinkhonest think addressing client concerns andprotecting with theappropriate level ofconcern, alarmorreassurance. the lingoandknow thedynamic, you’ll bebeer equippedto respond This iswhere theprep ahead oftimecomes inhandy. Ifyou can speak the scope and scale oftheaack orbreach, andrespond accordingly. ternal. Someonealways findsout. Second, getavery real grasp on Immediately aer anaackFirst, don’t there are few things assume to that noonewillfindoutandyou keep can keep inmind. itin- some grace. larger community. Itwon’t make you invincible, butitwillearn you giving back willearn you somegrace from your customers andthe ing areputation for your company that isanchored ingoodwill and Thisdoesn’t even touch onthepowerment andcorporate ofyour community socialresponsibility engage- training orresponse exercises (something sofew take timeto do). tion protocol shouldbeestablished, andyou shouldalways conduct discussing potential threats andinternal security efforts. Anotifica- your reputation. Your PRteam needsto have aseat at thetable when Themostimportant thingI’d conveyyou can dolongbefore anaack isthat there isalotofwork happensto minimizedamageto Jessica Lown Public relations accountsupervisor efforts. Ibelieve that build- ZLR Ignition

SUBMITTED PHOTO vent itfrom happening again. take theproblem seriously andare doingeverything possible to pre- to communicat processes ordata management.Your organization needsto continue This could beupgrading your poin your company thenneedsto take isto rectify theloopholeorcause. Following a fullreview oftheaack, themostimportant action will helpregain thetrustofyour customers. customers from thebeginningshows your brand has integrity and passwords andmonitor theiraccounts. Beingopenandhonestwith empower your customers withtheknowledge neededto update their makes you partially responsible for subsequentfallout ifyou didnot your organization’s customers Alerting sooniscritical. fault, Even failing iftheinitialaack to customers isnot alert inatimely maer the company isworking to make things rightfor customers. anything that could beheldagainst thecompany incourt, butensures statement to ensure that thestatement doesnotunintentionally say would alsorecommend thecompany have theirlegal team review the determine how ithappened,andthedepth,to prevent future aacks. I ers oftheaack andletthemknow afullinvestigation isunderway to with honesty andcompassion, itiseasier to digest. important, andthesamegoesfor acompany. Ifbad news isdelivered Think ofadoctor delivering bad health news. Thebedsidemanneris the trust.Badnews isnever easy to share, buthow it’s shared maers. discovered isto letyour customers know soyou can beginrebuilding Acyberaackin acompany. threatens acustomer’s Themostimportant thingto feeling ofsafety doaer acyberaack andtrust is I woul Jessica Maldonado d helpaclient cra simplestatement ashort, to custom- alert e withcustomers andaffected accounts to show you t ofsaleinfrastructure, internal Public affairsmanager PolicyWorks LLC There are, of course, different types of cyberaack risks, but one of the most common and potentially harmful to a company’s reputation involves a breach of customers’ personal and finan- cial information. Businesses in possession of this information should absolutely make a security breach part of their crisis communications planning — they need to be as prepared for this as they are for any other emergency situation. As with most crisis situations, if a cybersecurity breach occurs, companies should be trans- parent. They must demonstrate care first for the customers over organizational reputation. Any business that tries to hide a security breach or cyberaack compromising customer information is only delaying the inevitable and puing customers at risk while doing it. These are communications steps we’d consult a client to take in the event of a cybersecu- rity breach:

1. Evaluate the extent of the breach. @businessrecord | Twier: businessrecord.com 2. If customer information has been compromised, disclose that as soon as possible — sharing information helpful to customers without compromising an investigation. 3. Educate customers on how to protect themselves by adjusting their own security and by monitoring their financial assets and credit. This won’t fix the breach that has already occurred, but it enables customers to take action and prevent the breach from becoming worse for them personally while the company is investigating the potential harm of the situation. 4. Remain transparent, keeping customers informed of developments that may affect them positively or negatively. 5. Quickly work with IT and cybersecurity teams to adjust or enhance security to prevent similar breaches from happening again. When the time is right, communicate enhancements to customers to earn back confidence. Unfortunately, all of us as consumers are at some level of risk simply because of how much information we share or disclose through various transactions, particularly online. We all want to trust that organizations we do business with are puing the best security in place to protect us, and companies should continue to adjust and enhance security to avoid cyberaacks.

SUBMITTED PHOTO SUBMITTED Jeff White Companies wanting to earn and keep customers’ business must first earn and keep their trust, Vice president of business and transparency and customer care are critical ingredients of that. development & strategy

Flynn Wright CONTINUED ON PAGE 12 >>

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11 A CUSTOM PUBLICATION FOR THE CHAMBER OF COMMERCE AND CITY OF URBANDALE URBANDALE Business Connection DECEMBER 2017

TOP FIVE TO FOLLOW

1. Construction is underway in the Urban Loop on 4. Urbandale recently expanded Meredith Drive just the Paradigm Building, R&R Realty’s newest west of the site between 128th and 142nd Streets speculative office building at the corner of Meredith to accommodate residential and future Drive and 121st Street in the Paragon Office Park. business growth.

2. The Paradigm Building is planned to be a total of 5. Direct I-35/80 interchange access at Meredith almost 90,000 square feet built in two phases Drive is expected to open in 2020 along with (phase one shown) with a connecting collaborative reconfigured access for Iowa Highway 141. space including an open stairwell and rooop patio (pictured).

3. The project was the first major investment announced aer the Urban Loop brand launch and is expected to be ready for occupancy in summer 2018.

www.uniquelyurbandale.org | www.urbandale.org A CUSTOM PUBLICATION FOR THE CHAMBER OF COMMERCE AND CITY OF URBANDALE

CREATIVITY COMES ALIVE at Hy-Vee’s Training and Education Center

Thousands of customers who stop by Education remains an important piece Hy-Vee stores every day are surrounded of employee training as the West Spend more time relaxing .com by amazing talent, from the stunning Des Moines-based grocery store on the couch and less time creations showcased in the bakery chain continues to grow. The company fighting crowds. Simplify 515-276-2772 • 1-888-818-7283 and the floral shop to the effective currently has more than 84,000 gift shopping with gift 10215 Douglas Ave • Urbandale, IA 50322 management that’s essential to a great employees at its 246 stores throughout cards from Homemakers. shopping experience. This talent is Iowa and seven surrounding states. nurtured through Hy-Vee’s new Training and Education Center in Urbandale. “All of our efforts are focused on creating a better shopping experience “At Hy-Vee, we believe it’s important for our customers,” Broderick said. CHAMBER IS #MAKINGADIFFERENCE to invest in our people,” said Denise “The Urbandale Chamber is a powerful platform for Broderick, vice president of customer Hy-Vee’s commitment to customer ambitious business professionals. At the beginning of my service is reflected in the innovative care at Hy-Vee. “Our new center business venture and investment here, I felt very inspired helps employees develop their learning opportunities offered at at what the future could hold from this relationship, skills and grow their careers.” the training center, from food safety classes to the company’s seven-month now, every single month I find myself drawing closer to Opened in January 2017, the master’s program and 12-month reaching new heights of American history due in part spacious training center covers business leadership program. to the remarkable advantages the Urbandale Chamber 24,880 square feet of the former K’s offers, I encourage all thriving businesses to join.” Merchandise Mart building at 3303 Industry experts provide much of 86th St., while the other half of the the hands-on learning. The training Robert K Tolson Jr Global Scope Booking LLC building houses the Des Moines-area center recently hosted Colette Peters, fulfillment center for Hy-Vee’s Aisles a renowned cake specialist who has #MAKINGADIFFERENCE EVENTS Online grocery delivery service. designed cakes for the White House and is one of the most sought-aer Please register to attend through www.uniquelyurbandale.com or by calling the The training center includes a modern culinary artists in America. Peters Urbandale Chamber of Commerce at 515-331-6855. learning lab that can accommodate recently spent time training Hy-Vee’s MOXIE Plus for Business Owners | 8-10 a.m. | Cost: Free. approximately 35 people, a classroom cake designers her tricks of the trade. JANUARY 3 that can hold 40 people and a 150- Membership required. seat auditorium with state-of-the It’s also a plus that Hy-Vee’s Training art audiovisual technology to and Education Center’s prime JANUARY 10 KEY in Des Moines | Recruiting and Retaining Civic-Minded accommodate distance learning. location offers easy access to the Professionals educational program. | 8:15 -10 a.m. | Drake University Olmstead Center nearby Urbandale Hy-Vee store, 2nd floor conference room | Cost: Free. | Membership not required. | RSVP requested. “It’s exciting to have this facility in Hy-Vee’s corporate offices and area Urbandale,” Broderick said. “Before hotels, restaurants and amenities. JANUARY 17 Membership Luncheon | 11:30 a.m. - 1 p.m. | Holiday Inn & Suites this, we were limited as to how many Cost: $25 members/$35 non-members. | RSVP required. classes we could offer employees, and “We’re training the best of the best here. we’d have to host multiple sessions Our new location in Urbandale is a to accommodate everyone. Now we win-win for everyone,” Broderick said. JANUARY 22 TOTAL RESOURCE CAMPAIGN KICK OFF! | Visit the Chamber can operate much more efficiently.” website for more details at www.uniquelyurbandale.com. 12 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord CONTINUED FROMPAGE 11>>

SUBMITTED PHOTO ten commun poration where mostofyour interaction withyour clients isthrough writ- help share your message. Ifyou are aprofessional services company orcor- Ifyouprovide are aretailer, signageat thepointofs you may needto reach outdirectly to customers, pect ofyour motives. that occurred inJanuary. Customers willbeangryabout thedelay andsus- facts —thismeans you willbenotifyingcustomers inJune about abreach gest mistake acompany can make isto wait untilthey have thefullsetof Itisimportant that you publicly posttheinformationaack about ordata thecyber- breach relatively soonaer learning about theissue. Thebig- and what customers shoulddo. website. Focus onwhat you know, theprocess to learn more information Ifyou simply know that there was acyberaackdon’t ordata breach know butyou thescope, develop afact-based statement andpostitonyour employee meetings, customer leers, anews release oradvertisement. Act.Andactnow. Inthis phaseyou egy, listofstakeholders, messaging, andways to share themessage —email, standpoint, what isthecompany doing now to address thebreach? do you know? How didyou learn ofthecyberaack, andfrom anoperational Recognizing thatoperati step process for incidentandcrisisstrategy. Assess, actandaudit. Assess: What what andto whomdo compromised data willnotbeconfirmed for days, weeks oreven months.So, immediately known. Thethreat isreal buttheextent oftheexposure or Acyberaack orsecurity breach issignificantly differentsis response challengesbecause thanothercri- thescope andimpact ofthebreach are not icati on, sendanemailorleer. Eileen Wixted you comm ons leads commun unicate? ale and alert thenewsale andalert mediasothey can must develop acomm icati on, we recommend athree- Wixted &Co. unicati Principal on strat- There willalways benew threats andnew challenges.Butright culture doyou have soemployees can the identifythreats before they become real? identified must beaddressed. cies andprocedures shouldbeconducted immediately; andany weak points soon aspossible. Inaddition, acomprehensive overview ofallsecurity poli- differently. Whatever caused orallowed theoriginalbreach must befixed as We believetem itisimportant to inthespiritoflearning what you conduct aroot cause could orshouldreasonably analysis orpostmor- have done we have donedifferently? Themostimportantcyberaack action for acompany isto learn to from theincident.Why take didthishappen? What following could aninitial will beprotected. Thestakes are higher. The risksare higher.mendous care Therefore, inprotecting you your must take clients’ tre- information andthenyour brand are thrown inthedumpster. employees snoopinmedical records, orboxes ofconfidential information People are nolongerforgiving ofcompaniessensitive where laptops information (where their isstored) are stolen from employees’ cars, hospital sures, including training employees onhow to managesensitive data. mit to dowhat isreasonable interms ofsoware andotherprotective mea- Acompanyguarding sensitive andits clients personal information. have Therefore, thesamegoalswhen itcomes acompany to safe- must com- what needsto beaddresse Once youthe customer have comments, shared socialmediachaer theinitialinformation, andothernarratives you must audit. Review to learn receive frequent updates. beraack orbreach. Thisway itallows thecompany andtheir customers to Companies dates andprovide services suchasfree credit monitoringshoul services. Intheearlymore questions stages, thanthere are answers, itisimportant to soyou must befactual commit to regular up- and candid. There are THE MOST IMPORTANT INITIAL CYBERATTACK d usetheirown platforms to IS TO LEARN FROM COMPANY TO TAKE d inthenextphase FOLLOWING AN THE INCIDENT. ACTION FOR A Principal, Wixted &Co. of commun Eileen Wixted communicat icati on. e aboutacy- „

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13 14 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord ahead for Collision express? prosperity of ajob-producing of thePolkCounty growth placeson economy and executive director article at ahead. Readthe another way.He affordable housing. sees a“trainwreck” comes tothemix rest ofKentDarr’s Good-time Greater Des Moineshas Fund, putsit Housing Trust Eric Burmeister, the strainthat the blueswhenit ly/2kXBrrz. CRE HERE. YOUR AD http://bit. real estate &development news What leaders say about affordable housing “Downtown pricepointsare toobifurcated. There shouldbemore housingpriced‘in Here are someoftheratings andcom- Here was thequestion: Several monthsago, theBusiness Re- But how much ofitisaffordable for the Theaverage response for DesMoines There’s construction allover Greater Joseph Benesh cord surveyed business leaders onawide president andCEO, IngenuityCo. downtown aswell asinthesuburbs. and work at oneofthe area’s employers? able housingisaconcern inDesMoines’ and apartments. Andreal estate salesare Des Moines onhomes,condos, townhomes workers who live here orwho want to come was 7.5 andtheaverage response for the 3 10 suburbs was 5. ments included from leaders: range oftopics, including whether afford- prey brisk,too. are you withthestate ofaffordable the middle’ foryoungfamilieswhowishto purchase (notrent) ahomedowntown.” to 10, with 1beingnotconcerned and10 housing in... being very concerned, how concerned BY BUSINESS RECORD STAFF SUBURBS DOWNTOWN DESMOINES SUBURBS DESMOINES’ DOWNTOWN update 1 -10 On ascale of1 1 -10 Reservations for 26 or13timefrequency contracts available. To learn more call (515) 288-4585. Position your brand hereandreach thedecision makers that count. Business Record islaunching bi-weekly printcoverage ofthecommercial real estate industry. “It isimportantthatthere isgoodmix “(There) seemstobeaplethora ofhousing “Many locationsindowntown thathave 7 7 account executive, Integer Group president, Capitol Communications president, NCMICFinance Corp. of starterhomesandapartments.The easy, walkableaccesstolower-paying 9 communities inIowa.” jobs atdowntown businesses.” various agegroups andwhere peopleare Mona Bond 5 5 5 that shouldbeaddressed byallcitiesand Greg Cole Chantelle Cadek is pushinglower-income individualsand income housingare beingreplaced by market-rate orluxuryapartments.This in theirlives andcareers. Thisisanissue families outofdowntown thatmayneed bigger threat.” being built;market saturation maybea historically offered affordable orlow- housing needsare significantlydifferent for SUBURBS DESMOINES’ DOWNTOWN SUBURBS DESMOINES’ DOWNTOWN DESMOINES’ DOWNTOWN SUBURBS

“With ourevents, Itravel theworld,and “Affordable housingisrelative towages executive director, Greater DesMoines vice president, Saxton Partnership president, Conference Event Management president, RegionalStrategic Ltd. our communityhave helpedmake thisa 3 3 9 affordable itistolive inCentral Iowa and and salariespaid.Low incomesmeanthat serious aboutattracting qualityhelpacross 2 Michael Colwell Mark Imerman Keeley Kinney Michelle DeClerck workers we want.Whenwe decidetoget 5 5 the board (apayroll issue),housingwill I amalwayssoproud toshare how phenomenal placetodobusinessandlive.” magically becomeaffordable.” mean thatitisdifficulttoattract thekindof how thevisionarieswhohave transformed housing isnotaffordable. Low incomesalso SUBURBS DESMOINES’ DOWNTOWN SUBURBS SUBURBS DESMOINES’ DOWNTOWN SUBURBS

Kent Darr, seniorstaffwriter [email protected] Kris Gregersen Susan Judkins Jaime Miller Dylan Mullenix owner, Premium Solutions client development director, executive director, Iowa assistant director, Des Moines Area 10 DES MOINES’ DOWNTOWN RDG Planning and Design Credit Union Foundation Metropolitan Planning Organization “Adding downtown housing is great, 10 DES MOINES’ DOWNTOWN 10 DES MOINES’ DOWNTOWN 10 DES MOINES’ DOWNTOWN but we need to keep diversity 10 SUBURBS 10 SUBURBS 10 SUBURBS (economic, social, etc.).” “We know there are significant gaps. So “The cost to live in Des Moines increases as “Many people, including local elected long as local government depends on we celebrate accolades, and yet incomes officials, view rental housing as affordable Christine Hensley property tax as a revenue source, there (especially for those who are near/at housing, which isn’t always the case. Des Moines councilwoman is little incentive to address this.” the minimum wage) are not making an Communities with a high number of rental 10 DES MOINES’ DOWNTOWN increase to offset housing prices.” properties don’t see the need for more “We are losing the battle.” Drew Kemp affordable housing, and those who do director of business retention and David Ringgenberg not are hesitant to consider it because Kristin Huinker expansion and government relations, president, Iowa State Bank they don’t want ‘those people’ in their @businessrecord | Twier: businessrecord.com community development director, Youth Ames Chamber of Commerce 8 DES MOINES’ DOWNTOWN town. Everyone needs to be aware that our communities need to accommodate Emergency Services & Shelter (YESS) 5 DES MOINES’ DOWNTOWN 7 SUBURBS everyone, and not providing affordable 8 DES MOINES’ DOWNTOWN 8 SUBURBS “Both areas of our city have a great housing not only hurts low-income 8 SUBURBS “This is a major issue for employers need for affordable housing.” individuals but also will put increased and an impediment to attracting and “Gentrification is forcing longtime residents pressure on services like public transit.” out of historic neighborhoods in the name retaining talent.” J.L. Warren research scientist, DuPont Pioneer of beautification. Invest in and empower Shar Pardubsky Mike McCoy 4 the homeowners, not just the home.” DES MOINES’ DOWNTOWN executive director, Iowa Chamber CEO, NCMIC Group 3 SUBURBS of Commerce Executives Mike Kinter 8 DES MOINES’ DOWNTOWN “No affordable housing (in areas where 7 DES MOINES’ DOWNTOWN owner, the Market Building 5 SUBURBS jobs exist) is a primary obstacle and 7 SUBURBS 5 DES MOINES’ DOWNTOWN “Housing in the Greater Des Moines area represents a means to keep the poor “Need to keep a balance.” 5 SUBURBS is more expensive than in some cities contained to certain areas where “(We) need affordable housing close like Kansas City and St Louis. Affordable the affluent are then ‘unaware’ how to jobs in downtown.” housing is the bedrock of financial stability.” disadvantaged people suffer.”

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15 16 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord LAW &GOVERNMENT and beresponsible for implementation. process changes.Leaders willmake decisions Itis (a temporary app as anadviser recommending bothpolicy and will you assist theSenate inits efforts? Describe thisadvisory role for us.How long ture to ensure asafe environment for all. nesses may explore theirown workplace cul- process Senate leaders willtake, andhow busi- readers, shining lightonheradvisory role, the Kramer tookquestions for timerecently theBusiness to Record’s answer afew LiIOWA into someoftheissues facing state leaders. islature gave what shesaidwas valuable insight Her timeasanelected officialintheIowa Leg- served aspresident oftheIowa Senate in1997. at companies like Younkers andWellmark, and spent hercareer asahuman resources executive Kramer,capacity, who willfilltherole inavoluntary isnostranger to workplace culture. She ately addressed,” Dixsaidintherelease. show Iowans andAmericans how itisappropri- are goingto usethisregreable incidentto “Sexual harassment isaserious issueAmerican inthe workplace andSenate Republicans came clear to himtheSenate is“inneedofchange.” the appointmentinanews release. Dixsaiditbe- Senate Majority Leader BillDixannounced work environment caused by sexualharassment. just hours aer filingacomplaint allegingatoxic lion aer sheclaimed shewas fired inMay 2013 Senate Republican staffer was awarded $1.75 mil- in response to alawsuit inwhich aformer Iowa within thelegislative body. Theappointmentis ate inaneffort to improve workplace culture Kramer,appointed aformer to Iowa serve senator, asadviser to theIowa Sen- recently was places issafe andprofessional for allemployees. task to ensure oneofIowa’s mostpublic work- Ambassador MaryKramer isbeginninghernext and advocating for Aer women alifelong intheworkplace, career inhuman resources

SU B M IT T E D P H O T O ointment). Iwillserve respectful andprofessional environment, there ever, ifourlong-term goalisto create that safe, ally, aswell aslocally. Itmust beaddressed; how- in thespotlightmany industries andnation- policies. Itistrueharassment isanissue that’s Most Is thereatimeline? o How do you planto start theprocess? be usedto identify issues andsolutions? Is ittoo early to tell theprocess that will of state government. responsible for thework ofthelegislative branch public andto allmedia.There isnosingleentity the galleries andback ofchamberare opento the and have access to thefloorofeach chamber, but the media.Someofmediaare credentialed group that impacts alltheotherteams, asdoes lobby —bothpaid andvolunteer —form alarge come colleagues, butnotnecessarily ateam. The their clerks are agroup ofindividuals that be- to carry outtheirwork. Elected officialsand work teams that managetheprocesses required the Senate andthestated clerk oftheHousehave and makes financialprojections. Thesecretary of san service bureau team that develops legislation each chamberhasastaff team. There isabiparti- to thevariety ofworkplace teams. Eachcaucus in It isavery complex mana the workplace culture ofthelegislative branch. WhileIamworking withSenate Republican leadership, my recommendations willaddress of retribution. priate orquestionable behavior withoutfear ment includes processes for sharinginappro- professional work environment. Anenviron- vision assures everyone asafe, respectful and tive branch ofstate government. That common mon vision ofthedesired future inthelegisla- branch hopefully willagree andadoptacom- Allfactions engaged inthelegislative hoping to address withinthelegislative body? What arethebiggest issues theSenate is MARY KRAMER NEWSMAKER Q&A BY MEGAN VERHELST Opportunity tomake positive changeis‘huge’ bservers are focused onharassment gement challenge due gement challengedue that’s inthespotlightmany as locally.Itmustbeaddressed.” It istrueharassment isanissue encourage ofbehaviors reporting andevents is safe andrespectful, that hasprocesses that clude parameters that assure aworkplace that sion ofthedesired future. That vision must in- leadership first andforemost isto create avi- change dosoat theirperil.Theresponsibility of is huge. People who refuse to acknowledge this lenge andopportunity to make positive change sometimes embarrassing discussions, thechal- Whilethediscussion ofthepervasiveness of sexual harassment hasledto somedifficultand environment for bothwomen andmen? solutions to ensureasafe, professional their own workplace culture andidentify What isthebest way for businesses to explore workplace thisyear thaninrecent memory. pervasiveness ofsexualharassment inthe It’s fair to say morelighthas beenshedonthe never “final.” dure willcontinue. Asinallorganizations, itis ing ongoinghuman resources policy andproce- Iowans expectfrom them.Thework ofdevelop- will allow theLegislature to focus onthework Iamhopefulthere willbesignificant stepstaken before thesession begins (Jan. 8).This dures that are needed. are otherhuman resource policies andproce- pectations for workplace behavior are clear. work ofevery individual at every level. The ex- without fear ofretribution, andthat values the industries andnationally,aswell MARY KRAMER „

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17 18 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord ON THEMOVE: Hired astaxassociate Advisors PC TD&T CPAsand Becca Agnitsch [email protected] surgeon Hired asorthopedic Health Care University ofIowa Robert Westermann [email protected] medicine clinician Hired asrehabilitation Health Care University ofIowa Lindsey Beck [email protected] surgeon Hired asorthopedic Health Care University ofIowa Jesse Otero [email protected] surgeon Hired asorthopedic Health Care University ofIowa Timothy Brown [email protected] representative Hired asseniorcontracting Brokers International Courtney McCormick [email protected] president ofsales Hired asseniorvice Brokers International Jim McClelland [email protected] associate Hired asassurance Advisors PC TD&T CPAsand Ben Winters [email protected] Promotions, changes, appointments changes at: company promotions,staffadditionsandjob Please useouronlineformtosubmityour Submit OnTheMoves businessrecord.com/onthemove [email protected] hand surgeon Hired asorthopedic Health Care University ofIowa Buckwalter Joseph V. [email protected] officer Hired aschieffinancial Brokers International Shashank Aurora [email protected] government affairslead state corporateand Promoted tolocaland Solutions Cognizant Technology Scott Seeliger [email protected] associate Hired asassurance Advisors PC TD&T CPAsand Sam Phillips [email protected] associate and valuationservices Hired asseniorforensic Advisors PC TD&T CPAsand Jeremy Green [email protected] rehabilitation physician medicine and Hired asphysical Health Care University ofIowa Philip Chen [email protected] surgeon Hired asorthopedic Health Care University ofIowa Brendan Patterson GUEST OPINION ent shortages. Thegroup’s initialtarget: Grow TakingArea Community action, concerned College have CEOs andCIOsinCentral formed Iowa theITPartnership alongwithDesMoines Board to address critical tal- mark BlueCross BlueShield, amongothers. Itdoesnotbodewell for smallertechnies suchasPrincipal companies FinancialGroup, Meredith orlegacy Corp., DesMoines compa- EMCInsurance andWell- munity here. It’s more stealing resources thanaddingto thepile.” Facebook recruiting away “our talent” for its data center. “There isathintech com- Thisconcerns leaders suchasJeffrey who saidthat out-of-state tech companies have strained thelocal talent pool,with average through 2024 astechnology evolves andtechnology isneeded. expertise to theBureau ofLabor Statistics. TheBLSexpects employment to grow faster than What may affectin September, theeconomy isIowa’s ind low unemployment rate, at 3.2percent wider state economy. economist Dave Swenson hassaidthat Apple’s project willhave lileimpact onthe Althoughdatatainable centers impact willthey have are afoundation onthewiderstate to atechnology economy? ecosystem, Iowa what sus- State University ecosystem. “They are fundamental to thegrowth ofthetechnology industryinIowa.” Agreeing, Debi Durham, directorsaid, “Data oftheIowa centers Economic like Development Apple’s Authority, serve asthefoundation to buildingawidertechnology try,” saidJay Byers, CEO at theGreater DesMoines Partnership, inarecent article. erful message across theglobe that Greater DesMoines isahub for thetech indus- “Having Apple,Facebook,cant capital investments, andMicroso inthismarket —withnotonly signifi- butcollectively anumber ofhigh-tech jobs —sendsapow- the Silicon Prairie. folio ofrenewable energy andlow riskofnatural disasters asreasons for choosing Not to mention Iowa’s large inventory ofavailable land,low energy costs, highport- Theseaccolades are duetoing andstrong thetalented business economy, workforce, impressive according education to rank- theGreater DesMoines Partnership. for economic strength. DesMoines hasalotgoingfor it:It’s atop 10bestcityfor to jobs, live atop 10place andwork, withthemostjob abestcity opportunities percapita andtheNo. 1city region may want to rethink theirstrategy for aracting andretaining tech workers. Astechnology giants Apple,Facebook,centers inGreater DesMoines andtech startups target theSilicon Prairie, CIOsinthe to attract techtalent CIOs needtorethink how underutilized, buthighly relocation oftech talent from other markets, reskilling workers and/or leveraging Asthesecompanies struggletoneed to compet evaluate theirworkforce strategies andconsider different tactics, suchas in DesMoines,” saidGuy Arnone,managingdirector at Genesis10 inDesMoines. “Theunintended consequenceits subsequentgrowth oftheregion’s willaffect thesupply oftalent available aractiveness to legacy to companies tech giants and the Silicon Prairie. ent gap facing many CIOsinGreater DesMoines andothermetropolitan areas in Theseefforts,proach while to commendable andnecessary, develop future ITtalent, butthey don’t along-term willsupport ap- address themore immediate tal- struction andthedevelopment ofrecommended standards. in thespring, legislation was signedthat creates high-quality computer science in- atory coursework earlier to beer prepare students for higher-level training. And, More recently,shape thefuture theIowa ofcareer andtechnical Department ofEducation worked onlegislation to help agile methodologies andcybersecurity. officer for Genesis10. Ami Sarnowski isthechief innovation AMI icates SARNOWSKI there’s alaborshortage skilled, talent pools. Microso andGooglechooseto builddata Springborn, COO at LightEdge Solutions, education. They are introducing explor- talent skilledinappl e to aract andretain talent, CIOsmay „ , atrendlikely to ication continue, development, development, according THE ELBERT FILES DAVE ELBERT What Des Moines hath wrought • Business Record columnist • Email: [email protected] Des Moines’ 1995 comprehensive parks plan lead in 2003 to create a downtown riverwalk. • Phone: (515) 988-3787 was not aggressive enough. Nor could they have predicted the linear park © 2017 Business Record Few would have agreed at the time. created during the renovation of 14 miles of In- In fact, 22 years ago many believed it was too terstate 235 during 2002-2008 when $20 million of ambitious in its call for amenities that included the $429 million cost was spent on landscaping. Auditorium; also the downtown Science Cen- development of the downtown riverfront and Similarly, the decision to change the design ter of Iowa; a new downtown library; and the Gray’s Lake areas, creation of an outdoor ice of the Martin Luther King bypass on the south- Pappajohn Education Center. skating rink, expanded botanical gardens, new ern edge of downtown from a high-speed free- The activity spawned restaurants, hotels It’s important connections for bicycle and walking trails, pres- way into a boulevard was a stroke of genius. and retail from the East Village through the ervation of old-growth timber and the addition The hope in 1995 was to somehow beautify Court Avenue Market District into the west- to remember businessrecord.com | Twier: @businessrecord @businessrecord | Twier: businessrecord.com of new linear parks adjacent to roads and rivers. Fleur Drive between the airport and downtown side financial district. that there was A friend showed me a copy of the 1995 plan and to do something with Gray’s Lake. The downtown housing boom began as a recently and remarked about how much of it The Ruan family stepped up and turned whisper in the late 1990s, swelled to a ripple a synergy to we’ve accomplished. parts of Fleur into a three-season garden, while decade later and is now a full-on fusillade. everything that That’s true. the Kruidenier and Meredith families wrote Virtually everything that has happened in What he didn’t say is how far beyond the checks that created a wonderful trail around the past two decades benefited from the wis- happened. plan we’ve gone. Gray’s Lake and connected it with downtown. dom of the Des Moines Vision Plan of the early With hindsight it’s easy to argue the 1995 It’s important to remember that there was 1990s in which New York architect Mario Gan- plan did not go far enough, that it missed a lot synergy to everything that happened: Principal’s delsonas envisioned a downtown backbone of opportunities. efforts on the riverwalk prompted John Ruan III to that continues to grow and flourish. That’s something to keep in mind as we convert the old library into the World Food Prize Nor would today’s Des Moines have been plan for the future. Hall of Laureates; creation of a Western Gateway possible without a change in thinking that A lot has happened that was not foreseen, Park encouraged John Pappajohn to donate his per- began in 2000 when Richard Florida, a new including the John and Mary Pappajohn Sculp- sonal outdoor sculpture collection to create one economy expert from Carnegie Mellon Univer- ture Garden, a new downtown library and con- of the world’s finest outdoor sculpture gardens. sity, convinced Steve Zumbach and others that version of the old library into the World Food Government funding from Vision Iowa quality-of-life investments aract the new “cre- Prize headquarters and high-end event venue. and Polk County’s Prairie Meadows Racetrack ative class” of workers who are the true engines And while the 1995 plan called for develop- and Casino helped leverage private support to of economic growth. ment of the downtown riverfront, there is no create amenities that include the Iowa Events If somehow the 1995 plan had foreshad- way planners could have foreseen what would Center with its Wells Fargo Arena, Hy-Vee Hall, owed all that has happened, few would have happen aer Principal Financial Group took the Iowa Hall of Pride and a reconfigured Vets believed it. „

MARKETING DREW McLELLAN You like us, you really like us • Top Dog at McLellan Marketing Group • Blog: www.drewsmarketingminute.com As we approach 2018, we’re delving into the Let’s assume that those facts have con- • Email: [email protected] channels that you really need to consider as vinced you that reviews maer. The next ques- you map out your marketing and sales efforts tion is: Which review site should you use? Your © 2017 Drew McLellan for the coming year. In the previous columns, industry may have its critical sites, like Health- In person is always best: For many of us, we’ve covered: grades and RateMDs.com. And naturally, those we have face time with our customers. As you • Video. are going to need to be part of your plan. But wrap up the transaction, hand your customer a • Podcasting. for all of us, Google maers, and those reviews card with all the details they will need and ask • Infographics and visual representation. have the most influence on your search engine them to take a few minutes to leave you a review. • Webinar and webcasts. results and page rankings. If you don’t interact with your clients directly, This week, I want to call your aention Regardless of where you’d like the review there’s nothing wrong with email. You’ll have to the incredible opportunities that lie within to appear, there are some best practices for ask- beer results if it’s a personal email rather than online reviews and ratings. Consider a few of ing and encouraging your customers to take a mass mailing, but you can use marketing auto- these 2017 statistics before you decide whether the time to review your business. mation soware to create that personal touch. or not this should maer to your business. Know it’s not top of mind: For most of us, Make it easy: Don’t just ask me for a re- • 92 percent of consumers now read online it doesn’t even occur to us to leave a review for view. Tell me where (which site) and give me a reviews vs. 88 percent in 2014. most of our vendors, especially on the B-to-B This week’s QR link directly to the right page. You can also put • 40 percent of consumers form an opinion side. If it does, it’s because we had a bad experi- code will walk links on your social channels and website, in- by reading just one to three reviews vs. 29 ence, which is why many reliable, good business- you through how viting people to provide a review. percent in 2014. es have more bad reviews than good. This is not you claim your Systemize it: This isn’t something you • 88 percent trust reviews as much as person- a passive “I-sure-hope-people-leave-us-a-review” business on Google should do this week and then call it done aer al recommendations vs. 83 percent in 2014. sort of strategy. You’re going to have to ask. so that you can you get a few reviews. You need to have a pro- • Star rating is the No. 1 factor used by con- Timing maers: For every business, there’s begin accepting 2017 15, December cess that makes asking for a review a regular sumers to judge a business. a honeymoon phase when your client is hap- reviews. part of your sales process. • Only 14 percent of consumers would con- piest. Think of it as the new-car-smell period. Your work isn’t done once you garner some sider using a business with a one- or two- For a couple of weeks aer you buy a new car, reviews. Monitoring your reviews and respond- star rating. you are reminded that you have a cool new car ing to them is an equally important strategy. • 57 percent of consumers would use a busi- every time you slide into your seat. You need to We’ll talk through that in the new year. „ ness with a three-star rating. know when your customers are in that stage | Record Business • 94 percent of consumers would use a busi- and ask them for the review at that moment. ness with a four-star rating. 19 20 Business Record | December 15, 2017 businessrecord.com | Twier: @businessrecord POLK COUNTYNOTICES AL, O $2.0 1 $628.00 1 $381.00 2 1 $38,618.28 $430.00 2 $1,107.00 1 $628.00 1 1 $250.00 $860.00 REASON: LICENSESANDPERMITS 2 $1,197.00 $540.002 WEST COASTLANDINVESTMENTSLLC TOM 1 WADLE, $200.00 APTS PARK VIRGINIA COOP GREEN VILLAGE WESTCHESTER AT VILLAGE L.C. 1 IOWA, $430.00 TRANS INC. 1 TAHER, 1 1 $500.00 $85.00 $629.00 DAVID SWANSON, $430.001 1 LP $830.001 $685.00 STOCKBRIDGE PAUL DE VINCENT LP ST. 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FLATS, KROMER ERIN KLUG, KINCAID PARTNERSLLC LLC PROPERTIES 1 KI $383.00 1 $385.00 1 NEIL $430.00 3 KAUFMAN, $1,275.50 DERRICK 2 HUFFEY, $780.00 COMPANY $145.001 MECHANICAL $480.001 HERITAGE ELLIS HAYEK, 1 $533.00 $1,550.002 9 HAMILTON’S FUNERALHOMEINC. $1,749.00 LLC MHP GRIMES LC CONDOS GOLFVIEW GLACIER PROPERTIESL.C. 1 1 $500.00 $411.00 RAEDEAN $100.001 GARTON, G &WELECTRICLLC 1 $430.00 SHAWN FOLTZ, FEXSTEVE LIMITEDCOMPANY DISCOUNT FAMILY LLC EPC 2 $9,889.00 MARK 1 DODGE, $430.00 LLC PINE 1 TWIN $1,186.987 $838.00 DOBBERTIN LLP DM/MEADOWS RICHARD 1 DIXON, $396.00 DES MOINESWATERWORKS 1 4 $430.00 $1,490.50 $502.20 1 DES MOINESHEATINGCOOLINGLLC APARTMENTS 5 $628.001 RIDGE DEER CONSTRUCTION 1 CW $533.00 LLC MANAGEMEMT CAPITAL CURTIS 1 $325.00 CRYSTAL LAKEHOLDINGLLC E. DON CROUCH, PEGGY OR BRAD CROSS, SERVICES 1 CONNETT $451.00 JAMES CONLIN, $300.001 1 $762.00 1 $430.00 CHAPEL RIDGEWESTIILTDPARTNERSHIP 1 $451.00 CENTRAL IOWASHELTER&SERVICES INC 1 1 CO-OP $430.00 3 $540.00 PARK $1,260.00 1 CARRIAGE $451.001 $266.50 CANTERBURY PARKIIILLC APARTMENTS COURT 1 CAMBRIDGE $1,200.00 BRIAN BOPP, LC 1 PROPERTIES $225.00 BONAN LLC GROUP PROPERTIES BG 2 BEST HEATINGCOOLINGELECTRICINC $451.00 BERKLEY GROUPSLLC LLC WOODS GRAND BENNETT LIFE OF BEACON $533.001 1 $451.00 RON BARKEY, 1 $430.00 LUKE AVERY, LLC ELLINGSON BY APARTMENTS 1 $430.00 ANKENY HOUSINGASSOC.PARTNER. ED ALLEN, 2 SERVICES $6,344.40 CITY ALL 3 $15,750.25 ALDRICH, RICHARDC UNION CREDIT AFFINITY LLC IMPROVEMENT HOME AB $80.001 A TEAMHOMEIMPROVEMENTSLLC 1 2 $10,971.58 AMOUNT $4,029.11 1 2555 WEDGEWOODCOOPHOUSING $10.00 LLC GRAND E 1620 1 $4,800.00 ARCHITECT REASON: HUMANSRVSPROVCHGS & ENG. 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$10,600.00 3 530 1 $533.00

SIK CM $5.0 1 $450.00 CAMI ESLICK, OT YTM 4200 1 $4,210.00 SYSTEM COTT OR, N. 2100 1 $2,110.00 $120.00 1 4 3 $20,343.64 $424.45 INC. CO., MECHANICAL EXCEL CO. ENGINEERING ELECTRONIC $4,166.671 DSM AREAREGIONALTRANSITAUTH DOTZLER, JAMESJ. INC. DOORS, OLS JE E $2.0 1 $120.00 1 $770.50 1 $60.00 1 3 $38.00 $6,295.95 1 $1,300.00 $978.00 1 BROWNLEE, CENTER MEDICAL BROADLAWNS 1 1 $120.00 E. $12,516.00 1 JOEL $10.70 BOYLES, J SARAH BOWERS, $100.001 $120.00 1 BORSETH LAWOFFICEPLLC 1 $1,425.78 BOB’S SEPTICTANKANDMOBILE 1 $17.70 PAUL BLACK, INC. SYSTEMS, BENTLEY BLUE & BEELINE M ELIZABETH BEATTY, 1 $120.00 $17,753.501 CARLA BASS, N. ROBYN BARTHOLOMEW, AMERICA OF BANK JEANA BAKER, 1 BAKER, ERICR $4,257.77 B &GCONSTRUCTION 2 $746.00 1 $104.49 AUDUBON COUNTYMEMORIAL L. HEIDI ANDERSON, ASSOCIATION 1 $8,120.001 JAIL $357.88 AMERICAN SVCS) (VICTIM MARIA ALONZO, INC. SYSTEMS, 1 ALLIED $300.00 $2,762.751 COMPANY MANAGEMENT AIR 3 ADAMS COUNTYSHERIFF 1 $23,951.98 $19.09 1 $4,439.50 1 ADAIR COUNTYHOMECARE $39,177.97 $107.002 ACCURATE ANALYTICALTESTINGLLC P.C. RUSSELL, & 1 ABENDROTH $12,675.23 REASON: OTHSVCS&CHGS INC. ASSOCIATES & SNYDER 2 REASON: MISCELLANEOUS $7,804.00 1 $42,250.75 LLC VALVISTA/HILLOCK L.C. IOWA, TRANS INDUSTRIES PROGRESS INC 1 5 2 1 CARE $300.00 $145,726.25 $94,500.00 $741.51 HEALTH PRIMARY SERVICES 2 HEALTH 1 $48,961.05 COUNTY 1 $7,149.46 POLK $288.00 SERVICES LIFE OPTIMAE 1 $85.00 MOSAIC $1,346.8120 MIDAMERICAN ENERGY(GA’SONLY) $15,014.731 INC LIVING MAINSTREAM LUTHERAN SERVICESINIOWA ASSOCIATES LINK $36.832 ADAM 6 KEHRWALD, $1,200.00 PLLC LAW $19.131 MASON JL INC INTENTION HY-VEE FOODSTORE#01895 HY-VEE FOODSTORE#01148 INC HOPE L KENT $19.621 GEFFE, FAREWAY GROCERYSTORESINC#900 DISCOUNT FAMILY $797.524 $28,034.563 EYERLY-BALL COMMUNITYMENTAL 5 $145,991.99 1 $8,443.60 IOWA OF SOCIETY SEAL EASTER 1 2 DES MOINESWATERWORKS $25,171.50 $21,491.12 OPTIONS COMMUNITY CREATIVE LLC SOLUTIONS CARE 1 CORRECT $55.00 1 $137,352.832 $8,729.49 COMMUNITY SUPPORTADVOCATES 1 $30.00 1 OPTIONS $26,840.00 COMMUNITY CENTER MEDICAL BROADLAWNS 1 $789.92 TECHNOLOGIES BEHAVIORAL $185.001 $200.001 AMERICAN BAPTISTHOMESOFTHE REASON: MENTALHEALTHSVCS THORPE WATERDEVELOPMENT PLUMBING PREMIER SOLAR AND WIND IOWA C &HOMEBUILDERS INC. AIRE ASPEN ITE, AA $2.5 1 $120.75 1 $433.56 2 $1,300.00 1 $18.27 1 $5,322.918 $94.34 SARAH DITTMER, 1 $135.002 $120.00 DES MOINESWATERWORKS DEPT. OFINSPECTIONS&APPEALS LLC FORGE DANIELSON J BRIANNA $125.301 DAMSTETTER, 1 $334.38 DALLAS COUNTYPUBLICHEALTH 1 CSC $500.00 CROW’S AUTOSERVICEINC K REBECCA CROUSE, $5,606.15 11 JOAN CREES, 1 1 $252,769.21 $120.00 LLC SOLUTIONS $2,327.071 CARE CORRECT 1 M. $2,265.00 LYNNE 2 CORNELIUS, $77.40 INC. IA INSTALLATIONS CONTROL 1 CLARKE COUNTYHOSPITAL 1 $184.45 $120.00 RUNNELLS OF CITY 3 TRANSMISSIONS $231.00 LARRY’S & 1 CHUCK $1,800.00 CENTURY LINK CASHATTWARREN FAMILYLAWPC 2 1 1 $264.16 $120.00 $905.92 SHERRIE CASADY, L JOSEPH CARPENTER, ANN CAROL III CARLSON, STORAGE MINI CITY CAPITOL $175.00 1 CAPITAL CITYEQUIPMENTCO.,INC. TACTICAL CANINE PUBLICATIONS BUSINESS LAURA BURNS, C. DEAN BRUSCHER, OPTL 3794 1 $3,729.47 HOSPITAL 1 $23,235.73 MIDWEST USN $,6.1 1 $5,163.81 NURSING BABBETTE 300 1 $350.00 $2,355.00 1

RCSO BIDR $9250 1 $19,275.00 1 $148.00 1 $120.00 1 1 1 $120.00 $1,649.44 1 $50.00 PROFESSIONAL COURTREPORTERSOF $120.00 1 $325.53 BUILDERS PRECISION $675.002 POLICE EXECUTIVERESEARCHFORUM 1 $487.08 $1,758.314 PITNEY BOWESPRESORTSERVICESINC M. PATRICE PETERSEN-KEYS, 1 $15.00 INC GENETICS PERKINELMER 1 JANIE $97.50 PERING, LEASING 1 TRUCK $120.00 PENSKE R. CHANCE PATRICK, W. ALAN PASKER, $38,491.371 JUNE 1 1 OWENS, $120.00 $1,545.00 1 $20.33 OVATIONS FOODSERVICESLP INC 1 USA $120.00 ORACLE CORPORATION OMARK $170.831 1 OBSTETRICAL ANDGYNECOLOGICAL $649.75 1 $21.19 BRANDI O’DELL, CONCRETE 2 MIX $140.00 READY NORWALK INC CENTER, NEVELN 2 D. $108.00 LAEL NEAL, 2 ASSOCIATION $484.42 SHERIFF’S NATIONAL 1 $249.60 J. TYLER NAEVE, 5 1 M. $240.00 $120.00 KELLI 1 MUNOZ, 1 $20.00 $42.80 2 J 1 $322.20 LELA $661.31 MULLEN, R. JOSEPH MOTRONI, 2 INC $77.40 AUTOMOTIVE MORRIS GORDON MILLER, REPORTING COURT MIDWEST 1 MATTHEW $14.00 MERTENS, L. MOLLY 1 MELLINGER, $120.00 PHARMACY MEDICAP E. SARA $120.001 MCMILLAN, URIAH MCGEE, $27.291 MC CAUGHEY,KRIS(EASTSIDEMEALSITE) 1 $120.00 KARLI $120.001 1 MAYS, $149.00 $120.001 MARKERTEK MIKE MAIERS, 1 $120.00 JANE MAGNESON, $1,726.151 MADISON COUNTYPUBLICHEALTH 1 J 1 $277.00 1 TRAVIS $38.70 $1,100.00 MAAK, LUNAN, CHRISE. A 2 3 RICHARD $2,109.03 $250.00 1 LEOPOLD, $5.28 LENTZ, GEORGEM. LENTZ, CYNTHIAL. $350.001 LAW ENFORCEMENTSEMINARSLLC KRISTY LAPPE, M ANNA 1 KURNS, $192.00 1 AZENET $89.00 KRUKOW, KELSEY KRAMER, BROTHERS KOCH N. GRACY KIRKMAN, 1 $11.00 FREDA $4,583.331 KIBOKO, INC $4.061 KELTEK 2 $1,332.67 1 KAVALIER &ASSOCIATESP.C. $136.70 JOHNSON COUNTYMEDICAL INC JOHNS JIM’S LTD WORKS IRON UNIVERSITY STATE $120.001 IOWA 1 IOWA STATEASSOCIATIONOFCOUNTIES $410.00 $195.00 1 EQUIPMENT FIRE IOWA 1 $120.00 $4,225.001 IOWA COUNTYATTORNEYSASSN. CLINIC IOWA $20.001 IOWA ASSOCIATONOFNATURALISTS $20,500.001 1 $3,350.001 $185.00 IHLE, JOYM. 1 HY-VEE FOODSTORE#01138 1 $120.00 $177.50 HRUBES, DANIELR. 1 $120.00 HIBBARD, DAVID(COATTY) E. BRIAN HERRSTROM, 1 $2,425.00 INC 1 HERC-U-LIFT $120.00 1 $80.00 1 HEARTLAND WINDOWTREATMENTSINC $694.00 1 $120.00 HEALINGARTS, MELVIN HAYGOOD, 1 S $350.00 LUCAS HARSHBARGER, 1 M. $1,732.73 BRENT HANSEN, INC CO 1 HANIFEN $154.62 1 COMMUNICATIONS $11.50 UP HANDS E GARY HALBERSMA, SUSAN 1 HAINES, $2,063.00 2 $224.74 L. STEVE HAEFNER, 1 JACK $873.64 HACKETT, (FEC) TODD HACHMANN, $279.185 COUNTY GUTHRIE 1 LLC $3,310.30 IOWA OF GREENTECH $320.751 GREEN COUNTYMEDICALCENTER 2 $25.68 ANKENY $127.331 TIRE GRAHAM GILMORE, TAMMY(VICTIMSVCS) E KIM 1 GILLUM, $19,600.001 $120.00 LLC $1,400.001 PARTS GENERAL 1 GENERAL FIRE&SAFETYEQUIP. $1,576.92 1 GARRITY, FRANCISL.,M.D. $120.00 G &KSERVICES M. LORI FORESMAN-KIRPES, 1 LLC $120.00 CONSULTING 1 FORENSIC $262.50 D. MELISA 1 FORBES, $120.00 $82,700.002 2 FOR SUREROOFING&SHEETMETAL $16,342.48 $5,173.342 FOOD WITHFLAIRCATERINGINC FIS1 DISTRIBUTING CHOICE FIRST R. CHARLES FINCH, DISTRICT JUDICIAL FIFTH J ADAM FENDRICK, C. BERNARD FEEZELL, EXAMINER $1,828.00 1 IE SPL $,0.0 1 $1,305.00 SUPPLY VIDEO PLLC 1000 1 $1,050.00

DETR LGTN $7.4 2 $279.84 1 $40.00 1 $40.00 1 $124.14 $24.541 1 $40.00 1 AMERICAN MARKING,INC. $40.00 AIR FILTERSALESSERVICESINC 1 LIGHTING $40.00 ADVENTURE ACME TOOLS/PUCKETTTOOLS& REASON: SUPPLIES 1 K. 1 $754.76 BRETT $618.53 UPCHURCH, M. BONNIE THORN, 1 $672.06 1 MIKKI $40.00 STIER, 1 $40.00 FRANK STEINBACH, ST. DYMPHNACENTERFORCOUNSELING $640.00 2 JOHN SHAW, M. 4 JEFFREY $581.86 RUMBAUGH, 1 1 $809.71 GARY $40.00 RANDA, 1 $793.78 1 $20.00 POPE, PATSY NEMMERS, A. RYAN MONTHEI, SCRIPTADVISOR MITCHELL 1 MICHAEL $40.00 MCCOY, 1 $117.87 (SHERIFF) BRENT 1 LOZANO, $40.00 PAUL KRUSE, $380.001 KNIGHT, 2 $162.00 R. 1 WILLIAM $192.00 KING, LLC HOLDINGS GRX 1 $255.57 1 GALLAGHER, JAMESL.,M.D. $112.00 RON FISHER, MICHAEL 1 FAIRCHILD, $120.00 LLC IMPRESSIONS DENTAL DOMINIC 2 ANANIA, $100.00 REASON: PERSONALSERVICES 9 $1,658.02 LLC 1 GROUP $343.16 Z 1 JOANNE $120.00 YOUNG-MCCRACKEN, DISTRICT WATER RURAL XENIA HOPE 1 WOOD, $94.841 $257.59 WINDSTREAM 5 $19,010.38 WEST DESMOINESWATERWORKS ERIN 1 WEITL, $5,057.58 DAVID WEIDT, CHARLES WATKINS, 1 M $2,415.90 SHAWN WARREN, $3,074.581 WARREN COUNTYHEALTHSERVICES SERVICES NURSE VISITING 3 WIRELESS $5,074.004 $315.82 VERIZON 1 $300.00 UNITED STATESPOSTALSERVICE 3 $2,062.50 CELLULAR U.S. $2,917.991 TRIMARK-HOCKENBERGS DESMOINES INC GROUP MARKETING TRILIX 1 $1,123.69 $560.711 L.C. 1 IOWA, $120.001 $120.00 TRANS $1,155.841 TOWNEPLACE SUITESBYMARRIOTT TENNANT SALES&SERVICECO 1 $102.00 $188.551 TED’S INC. 1 SERVICES $88.50 TEAM SUSAN FRYE&ASSOCIATESINC FORD STIVERS STEWART, JANEANL 1 $92.02 1 1 $120.00 $30.00 INC. STERICYCLE, F. PATRICK SPAIN, 1 $120.00 SKOLD R. CHRISTOPHER 1 SILVER, $120.00 1 LLC $120.00 USA, 1 SHRED-IT $120.00 SHEET METALENGINEERING 1 G. $120.00 DOUGLAS SHEELEY, STATE 4 OF $240.00 SECRETARY V ERIKA SCHOENBERG, M MELISSA SCHMELING, 1 1 $120.00 $1,000.00 AMY $917.651 SACCO, RYDER TRANSPORTATIONSERVICES R CARLY ROUTH, L 1 SHAE $7,281.41 ROSSETTI, C DOUGLAS ROMIG, $334.501 ROCHESTER ARMOREDCARCOINC. 1 1 7 $500.00 $42.22 $836.00 1 $13,579.50 RMC CONSULTING&ADVISORYGROUP ANN REZARCH, DESIGN & PLANNING RDG D KAMI RANKIN, INC RAHNER CORPORATION RACOM BANK VALLEY RACCOON JONATHAN QUIGLEY, $1,495.001 QUEST INTERNATIONALUSERSGROUP ATR IW TR $8.6 2 $987.26 1 $1,040.34 1 $24,970.40 $349.43 1 $321.50 2 2 $55.51 ECHO ELECTRICSUPPLYCO TIRE IOWA 3 EASTERN $1,273.02 WEST TIRES 11 EARLS $210.002 $1,614.93 DES MOINESSTAMPMFGCOMPANY 1 30 CO $24.99 $1,730.85 CONCRETE EQUIPMENT POWER CLIVE 4 1 $49.24 CITY SUPPLYCORP $14.58 CORPORATION CINTAS FORD GABUS CHARLES 1 PARTS $184.80 1 AUTO $347.02 CARQUEST CO.INC SUPPLY SANITARY CAPITAL COMMERCIAL ONE CAPITAL $1,812.371 2 BREWER WHOLESALEMEATSINC. $3,699.00 INC SUPPLY BOMGAARS INC TOOLS, BOB’S CHEVROLET BROWN BOB INC COMPANY BARKER BOB $1,446.641 BITUMINOUS MATERIALS&SUPPLYLP ARDICK EQUIPMENT COMPANY, INC. $26.75 1 $26.75 1 ARDICK EQUIPMENTCOMPANY,INC. AMERICAN MARKING,INC.(PO) QIMN $6.3 4 $560.73 EQUIPMENT 1 $2,800.00 CORPORATION 5 $1,486.25 IOWA BODY SHOP ANDREW T. DOOR COMPANY ATN . 797 1 $789.74 A. MARTIN 5746 3 $5,714.63 605 1 $630.51 250 1 $275.00 4.0 1 $41.00 2.3 1 $27.23

POLK COUNTY NOTICES

FAREWAY GROCERY STORES INC #900 $37.45 1 PORTER HARDWARE INC. $127.97 1 VALLEY WEST UNIFORMS $438.72 final plat of Harvey Acres Plat 2. FARM & CITY SUPPLY $33.97 1 QUAIL HOLLOW FARM $1,565.00 2 POLK COUNTY EMPLOYEE INSURANCE Resolution approving agreement with FAB FASTENAL COMPANY $4.62 1 RALPH N. SMITH INC $44.92 1 TO BE PAID 12-5-2017 Rehab to address lead hazard repairs at 1246 E. FIRST CHOICE DISTRIBUTING $1,875.00 4 RAYNER & RINN SCOTT INC $32.32 1 REASON: OTHER SERVICES & CHARGES 13th Street (Waweru). GENERAL FIRE & SAFETY EQUIP. $260.00 1 ROCK RIDGE RANCH LLC $968.00 1 WELLMARK $359,463.16 Resolution approving agreement with GENERAL PARTS LLC $459.54 1 S & P SPECIALTIES $3,619.00 2 DELTA DENTAL $18,985.23 Walden University for provision of learning. GRAHAM TIRE DM COMMERCIAL $2,985.24 8 SANOFI PASTEUR INC $2,716.56 1 Resolution approving W.J. Higgins & GRAINGER $1,497.81 11 SINK PAPER COMPANY $897.51 2 OFFICIAL PUBLICATION Associates proposal for onsite review/evalua- GUARANTEE OIL CO, INC $1,177.00 2 STEW HANSEN’S DODGE CITY INC. $522.34 1 PROCEEDINGS OF THE POLK COUNTY tion of materials and installation of enclosure at HAWKEYE TRUCK EQUIPMENT $231.00 2 STRAUSS SECURITY SOLUTIONS $213.00 1 BOARD OF SUPERVISORS the Polk County Criminal Courts Building. HD SUPPLY WHITE CAP CONSTRUCTION STREICHER’S POLICE EQUIPMENT $826.99 2 The Polk County Board of Supervisors met APPOINTMENTS: Moved by Hockensmith, SUPPLY $39.37 1 SUPPLYWORKS $3,200.00 1 in regular session Tuesday, November 28, 2017, Seconded by Brownell that the follow- HIGGINS CORPORATION $156.20 2 TECH INSTRUMENTATION $389.06 1 9:30 a.m. ing Resolution be adopted: BE IT FURTHER HOING, BRIAN (PUBLIC WORKS) $185.49 1 THOMSON REUTERS-WEST $1,880.66 2 MEMBERS PRESENT: Steve Van Oort, Robert RESOLVED THAT the individuals named on ID WHOLESALER $390.00 1 UNIVERSITY OF NORTHERN IOWA $510.00 1 Brownell, Tom Hockensmith, Angela Connolly, this Memorandum be approved for personnel INTERSTATE BATTERY SYSTEM $63.95 1 US FOODS $3,742.55 5 John F. Mauro. action: JAMAR TECHNOLOGIES INC $798.00 1 VAN WALL EQUIPMENT, INC. $211.11 3 Moved by Hockensmith, Seconded by Fred Ballard, Equip Opr, Pub Wks, $53,864 JOHNSTON AUTOSTORES $413.00 3 XCESSORIES SQUARED DEV. & MRG $493.62 1 Brownell to dispense with the reading of the beginning Dec 2, 2017 November 21, 2017 minutes and they stand Robert Burgett, Fac Attend on-call, Gen KARL CHEVROLET, INC. $23.34 1 ZIEGLER INC $854.98 7 @businessrecord | Twier: businessrecord.com KECK OIL, INC. $19,690.67 2 IOWA EVENTS CENTER approved as printed. Svcs, $15.23 beginning Nov 28, 2017 LA CROSSE SEED LLC $27.40 1 REASON: OTHER SERVICES & CHARGES VOTE YEA: Van Oort, Brownell, Hockensmith, Thomas Caligiuri, Financial Report Spec, LEGISLATIVE SERVICES AGENCY $20.00 1 BDI $641.75 Connolly, Mauro. Sheriff, $49,815 beginning Dec 16, 2017 LISTER INDUSTRIES $1,568.00 1 DOLL DISTRIBUTING $854.10 The Bills as certified by the County Auditor Zachary Clary, Univ Cashier, Treasurer, LOFFREDO FRESH PRODUCE CO INC $1,046.05 2 IOWA BEVERAGE $665.85 were allowed or disallowed on each according $56,758 beginning Dec 11, 2017 MANATTS, INC. $406.00 1 JOHNSON BROTHERS $66.55 to the certified list, claim numbers 201711280001 Christopher Mart, Univ Cashier (SBS), MARTIN BROTHERS DIST. CO., INC $19,106.32 2 AMERIPRIDE $1,499.48 – 201711280692. Treasurer, $54,368 beginning Dec 11, 2017 MARTIN MARIETTA $4,490.75 2 AE DAIRY $147.81 VOTE YEA: Van Oort, Brownell, Hockensmith, Jeffrey Rullman, Sergeant, Sheriff, $86,902 MCKESSON GENERAL MEDICAL CORP. $222.61 4 ATLANTIC BOTTLING $82.72 Connolly, Mauro. beginning Nov 18, 2017 MENARDS-ALTOONA $54.98 2 BORDENAROS $482.02 RESOLUTIONS: Resolution approving Grant Schmidt, Fac Attend on-call, Gen MENARDS-ANKENY $350.70 8 BREWER $8,947.35 agreement with UnitedHealthcare Plan of the Svcs, $15.23 beginning Nov 28, 2017 MENARDS-DES MOINES $831.98 10 CAWLEY $178.91 River Valley. Michael Tarvin, Sergeant, Sheriff, $86,902 MID IOWA FASTENERS INC $67.72 1 CINTAS $679.79 Resolution authorizing the Auditor’s Office to beginning October 24, 2017 MILLER HARDWARE, INC. $37.59 4 GATEWAY $103.88 publish Notice of Public Hearing for December VOTE YEA: Van Oort, Brownell, Hockensmith, MUNICIPAL SUPPLY, INC. $857.00 1 GRAZIANO $27.00 12, 2017 regarding vacating a portion of a plat- Connolly, Mauro. N.B. GOLF LLC $1,257.18 2 HOBBY LOBBY $486.02 ted drainage and pond easement (Lot 8 Walnut LET THE RECORD SHOW all resolutions, NAPA AUTO PARTS $500.99 7 HYVEE $307.17 Grove Estates Plat 1). including Public Hearings, were approved NATIONAL APPRAISAL GUIDES $220.00 1 RITAS $652.43 Resolution authorizing the Auditor’s Office to unanimously, unless otherwise noted. NELSON, RANDY (PUB WORKS) $97.51 1 LGC ASSOCIATES $8,803.74 publish Notice of Public Hearing for December Moved by Van Oort, Seconded by NETOP TECH INC $810.00 1 LOFFREDO $7,281.16 12, 2017 regarding vacating unused road right- Hockensmith to adjourn until December 5, 2017 NORTHERN TOOL & EQUIPMENT CO $250.80 4 OLD DUTCH $97.80 of-way on NE 22nd Street (Delaware Township). at 9:30 a.m. O’HALLORAN INTERNATIONAL, INC. $220.08 1 PALMER GROUP $3,199.76 Resolution approving major subdivision PEPPMEIER, DENNY D. $200.00 1 ROTELLAS $140.72 final plat of J. Berger Estates Plat 2. PLUMB SUPPLY $102.57 1 US FOODS $20,443.63 Resolution approving major subdivision PUBLIC NOTICES

NOTICE OF PROOF OF WILL 2010. Any action to contest the validity of the stream: Raccoon River & Des Moines River EARLY DEADLINES WITHOUT ADMINISTRATION trust must be brought in the District Court of Polk Comments may be submitted to the Storm Water ——— County, Iowa, within the later to occur of four Discharge Coordinator, IOWA DEPARTMENT DUE TO HOLIDAY The Iowa District Court (4) months from the date of second publication OF NATURAL RESOURCES, Environmental ––––––– Polk County of this notice or thirty (30) days from the date of Protection Division, 502 E. 9th Street, Des Moines, ——— mailing this notice to all heirs of the decedent IA, 50319-0034. The public may review the ISSUE December 29, 2017 Case No. ESPR072541 settlor and the spouse of the decedent settlor Notice of Intent from 8:00 a.m. to 4:30 p.m., ISSUE DEADLINE: ——— whose identities are reasonably ascertainable. Monday through Friday, at the above address In the matter of the Estate of, Any suit not filed within this period shall be after it has been received by the department. Tuesday, December 19, 3 PM Opal F. Pierick, Deceased. forever barred. Published in theThe Business Record December To All Persons Interested in the Estate of Opal Notice is further given that any person or entity 15, 2017 F. Pierick, Deceased, who died on or about possessing a claim against the trust must mail November 14, 2017: proof of the claim to the trustee at the address Official Publication You are hereby notified that on the December listed below via certified mail, return receipt Des Moines, Iowa PUBLIC NOTICES 4, 2017, the last will and testament of Opal F. requested, by the later to occur of four (4) –––– DEADLINES AND REQUIREMENTS Pierick, deceased, bearing date of the February months from the second publication of this The ESS Finance Subcommittee held a meeting ––––––– 17, 2010, was admitted to probate in the above notice or thirty (30) days from the date of mail- via teleconference at 8:30 AM on Wednesday, The deadline for public notices is 3 p.m. named court and there will be no present ing this notice if required or the claim shall be November 9, 2017. Wednesday, 7 business days prior to publication administration of the estate. Any action to set forever barred unless paid or otherwise satisfied. Members Present: Arlene Schauf, Deb Kupka, date. TO ENSURE ACCURACY, NO PUBLIC NOTICES aside the will must be brought in the district Dated this December 4, 2017. Marilyn Dopheide, and Jolynn Goodchild. WILL BE ACCEPTED BY FAX OR TELEPHONE. court of the county within the later to occur of Opal F. Pierick Revocable Trust October 4, 2017 Meeting Summary: Motion was We must be notified of any changes to or can- four months from the date of the second publica- Nora Elizabeth Lacona approved unanimously cellations of previously submitted notices no tion of this notice or one month from the date of 1154 21st Street Bills as specified in the November BOA later than noon Thursday prior to publication. mailing of this notice to all heirs of the decedent West Des Moines, IA 50265 Accounts Payable table were reviewed. Bills Notices should be typed (including all signa- and devisees under the will whose identities Harlan D. Hockenberg, #AT0003483 included: Enterprise Iowa, $13,904.38; Magnolia tures, preferably double-spaced) and accompa- are reasonably ascertainable, or thereafter be Attorney for Trustee Technologies, $1,312.50; ImageTek, $236.49(2); nied by a cover letter stating any publication forever barred. 2100 Westown Parkway, Suite 210 Aureon, $2,683.75 and $3,605.10; and Cott requirements (such as the number of times the Dated on December 4, 2017. West Des Moines, IA 50265 Systems, $9,440.00. notice is to be published and whether it must be Nora Elizabeth Lacona Date of second publication: December 22, 2017. Bills as specified in the November Fund 255 published by a certain date), whom to bill, and Proponent Accounts Payable table were reviewed. Bills a phone number at which you can be reached Harlan D. Hockenberg, #AT0003483 PUBLIC NOTICE OF STORM WATER DISCHARGE included: Enterprise Iowa, $13,560.64 and should any question arise. Attorney for Estate ——— $11,806.25; CSI, $8,317.48; Lightedge, $3,072.90 When submitting by mail, send all public notices to: 2100 Westown Parkway, Suite 210 The City of Des Moines, or its Contractor for the and Iowa County Recorders, $22,632.66. Business Record West Des Moines, IA 50265 following work, plans to submit a Notice of Intent November 2017 Accounts Payable Tables: Attn: Sami Schrader Date of second publication: December 22, 2017. to the Iowa Department of Natural Resources Motion was approved unanimously The Depot at Fourth to be covered under NPDES General Permit September 2017 and Quarterly Financial 100 Fourth St. TRUST NOTICE No. 2 “Storm Water Discharge Associated with Reports: Motion was approved unanimously Des Moines, Iowa 50309 ——— Industrial Activity for Construction Activities.” The meeting was adjourned at 10:00 AM (515) 244-9491 ext. 217 IN THE MATTER OF THE TRUST: The storm water discharge will be from the Complete meeting summaries are posted at By e-mail, send public notices to: OPAL F. PIERICK REVOCABLE TRUST construction of the 31st Street Reconstruction www.iowalandrecords.org. [email protected]. To all persons regarding Opal F. Pierick, – I-235 to University Ave., Activity ID 06-2017- Published in the Business Record on December E-mails should be sent either in a Microsoft Word deceased, who died on or about the November 002. located in NE ¼ Sec. 6, T78N, R24W, Polk 15, 2017. or Excel document, Text, or PDF. 14, 2017. You are hereby notified that Nora County Please direct all inquiries concerning billing and Elizabeth Lacona is the trustee of the Opal F. Storm water will be discharged from 1 point affidavits of publication to Becky Hotchkiss at Pierick Revocable Trust, dated on February 17, source and will be discharged to the following 2017 15, December (515) 288-3338 ext. 436. Business Record | | Record Business

21 EVOLVE AS YOU GROW As LJoƵ ĚeǀeůoƉ, so Ěo LJoƵƌ oƉƉoƌtƵniƟes. CLA is ďesiĚe LJoƵ eǀeƌLJ steƉ oĨ tŚe ǁĂLJ.

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