CYBERATTACK! NOW WHAT Five Public Relations ? Experts Offer Advice
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DECEMBER 15, 2017 The business journal serving Central Iowa’s Cultivation Corridor Price: $1.75 CYBERATTACK! NOW WHAT Five public relations ? experts offer advice DAWN BUZYNSKI Executive director of public relations, Strategic America businessrecord.com | Twier: @businessrecord @businessrecord | Twier: businessrecord.com Megan Howard Jordan Engbers Dave Nelson Todd Robran Steve Healey Manager, Security Consulting Director of Marketing President and CEO Director of Client Engagement CKief 7ecKnology Oɝcer IOWA’S CYBERSECURITY LEADER Pratum, the new name for Integrity, is a cybersecurity consulting and managed security serYices ȴrm headTuartered in $nNeny, Iowa :e help clients solYe information security challenges based on risN, not fear Our goal is to enable eYery client to securely use technology to meet business obMectiYes pratum.com December 15, 2017 15, December Cybersecurity Consulting | Managed SIEM | Incident Response | Virtual CISO Business Record | | Record Business 2 CONTACT US (515) 288-3336 TABLE OF CONTENTS [email protected] FOLLOW US www.businessrecord.com VOLUME 35 | NUMBER 50 | DECEMBER 15, 2017 FB: www.facebook.com/DMBusinessRecord Twitter: @BusinessRecord LEADERSHIP PUBLISHER Chris Conetzkey (515) 661-6081 [email protected] EDITORIAL EDITOR Suzanne Behnke @businessrecord | Twier: businessrecord.com (515) 661-6085 [email protected] MANAGING EDITOR Perry Beeman (515) 661-6086 [email protected] Beats: Economic Development | Transportation | Tech & Innovation | Energy & Environment SENIOR STAFF WRITERS Joe Gardyasz (515) 661-6084 [email protected] Beats: Insurance & Investments | Health & Wellness | Manufacturing & Logistics | HR & Education Kent Darr (515) 661-6083 [email protected] 6 8 16 Beats: Real Estate & Development | Banking & Finance | Law & Government NEWSROOM OPERATIONS MANAGER John Retzlaff (515) 661-6082 4 KEYNOTER GIVES UP FEE, 8 COVER STORY: CYBER 18 CIOS NEED TO RETHINK [email protected] HELPS LOCAL CHARITY ATTACK! NOW WHAT? HOW TO ATTRACT Calendar | On the Moves COPY EDITOR Five leaders advise businesses on TECH TALENT Kurt Helland 4 LAND OF LINCOLN what to do after after a cyber crime. Guest Opinion: By Ami Sarnowski ART & PRODUCTION IN IOWA SENIOR GRAPHIC DESIGNER 14 LEADERS SURVEY: Brianna Schechinger 19 WHAT DES MOINES GRAPHIC DESIGNER II 4 IOWA BANKS FLY SOUTH AFFORDABLE HOUSING HATH WROUGHT Lauren Hayes We asked Greater Des Moines The Elbert Files: By Dave Elbert GRAPHIC DESIGNER Sami Schrader 4 THE ROAD TO SUCCESS leaders about their thoughts on PHOTOGRAPHER BY COOKIE housing needs. Duane Tinkey 19 YOU LIKE US, YOU REALLY LIKE US SALES 5 REICHARDT STEPS DOWN 16 NEWSMAKER Q&A: DIRECTOR OF ADVERTISING Marketing: By Drew McLellan Sara Brown FROM FOUNDATION MARY KRAMER DIRECTOR OF STRATEGIC PARTNERSHIPS Mary Kramer will serve as Katherine Harrington adviser to the Iowa Senate to SENIOR ACCOUNT EXECUTIVES 5 HOW TO BE A SNOWBIRD Lori Bratrud improve workplace culture. Maria Davis ACCOUNT EXECUTIVE 6 PAUL THELEN Laura Stapes Take a closer look at the co-director 18 ON THE MOVE PROJECT COORDINATOR Kolbie Creger of the Larned A. Waterman Iowa Job changes, hires and promotions ADMINISTRATION Nonprofit Resource Center. BPC VICE PRESIDENT Jason Swanson BUSINESS MANAGER Eileen Jackson ACCOUNTING SPECIALIST WHO’S IN THIS ISSUE? Becky Hotchkiss A list of local people and the page number of the article in which they are mentioned. OFFICE MANAGER Laura Stegemann John A. Fisher, 4 Sam Hoyle, 4 Doug Reichardt, 4 INSIDE SALES REPRESENTATIVE Alison Damon Guy Arnone, 18 Mary Kramer, 18 John Ruan III, 19 BPC CHAIRMAN Josey Bathke, 6 Dereck Lewis, 4 Ami Sarnowski, 18 Connie Wimer BPC PRESIDENT Dean Burtch, 4 Jessica Lown, 9 Jeffrey Springborn, 18 Janette Larkin Dawn Buzynski, 9 LaRue Maddox, 4 Dave Swenson, 18 2017 15, December Business Record® (USPS 154-740, ISSN 1068-6681) is published by Business Publications Corporation Inc., Jay Byers, 18 Robert “Bob” Maddox III, 4 Paul Thelen, 6 The Depot at Fourth, 100-4th Street, Des Moines, Iowa 50309, (515) 288-3336. Contents © 2017 Business Johnny Danos, 4 Jessica Maldonado, 9 Teresa Van Vleet-Danos, 4 Record. Published weekly. Annual subscriptions $69.95. Bill Dix, 18 Yasmine Mustafa, 4 Chris Verlengia, 4 Single copy price is $1.75. Copies of past issues, as available, may be purchased for $4.50 each. Periodicals Debi Durham, 18 Anna Nalean, 4 Jeff White, 9 Postage Paid at Des Moines, Iowa. POSTMASTER: Send address changes to Business Publications, The Depot at Richard Florida, 19 John Pappajohn, 19 Eileen Wixted, 9 | Record Business Fourth, 100-4th Street, Des Moines, Iowa 50309. Mario Gandelsonas, 19 Paul Pate, 4 Steve Zumbach, 19 3 THE INSIDER notebook CHRIS SUZANNE PERRY KENT JOE Bits and bites of the finer side of Iowa business CONETZKEY BEHNKE BEEMAN DARR GARDYASZ publisher editor managing editor senior staff writer senior staff writer businessrecord.com | Twier: @businessrecord @businessrecord | Twier: businessrecord.com Keynoter gives up fee, Iowa banks fly south In case you BY STEVE DINNEN helps local charity missed it... BY PERRY BEEMAN Banks, it seems, are snowbirds, too. A brief look back at news from the past If you run low on cash in Phoenix during your wintertime sojourn there, feel week on BusinessRecord.com One of our favorite Des Moines Brits, free to swing by any of the area branches of Des Moines-based Bankers Trust Sam Hoyle, passed along a nice story from the Co. to talk about replenishment. Eyeing the annual defection of so many clients Greater Des Moines Partnership’s to Arizona, as well as growth opportunities there, Bankers Trust opened its first Panelists favor DACA recent Executive Forum on branch in Phoenix in 2008. You can do most anything at a Phoenix branch that Panelists at a Greater Des Moines Diversity and Inclusion. you can at a branch in Iowa. event favored keeping the federal Keynote speaker On Florida’s Gulf Coast, First American Bank (Fort Dodge-based, with six immigration program DACA, Yasmine Mustafa decided offices in and around Des Moines), has a sizable presence in the Naples-Fort arguing it’s good for business. not to accept a speaker’s Myers area. It well could add another branch in Boca Raton, said CEO John A. http://bit.ly/2nJpjvh fee. Instead, she asked Fisher, who acknowledged that the high number of Iowa snowbirds in Florida that organizers donate 25 was a big draw. 89% favor D.M. Athena safety devices to “Our bank parking lot is full of Polk County and Dallas County license Children and Families of Iowa, plates” until mid-April, Fisher said. Some of those clients might be there to Some 89 percent of respondents which works with domestic abuse victims. The arrange video conferences with their bankers back in Iowa, as First American in a survey taken as part of agency received the devices during the event. has even rigged up video sets between Iowa and Florida branches. Capital Crossroads’ work would When someone is endangered, they can Also making their sun-and-warmth marks are Dubuque-based Heartland recommend Des Moines to a friend. push a button on the device, which sends Financial USA Inc., which operates Arizona Bank & Trust in Phoenix, and Iowa http://bit.ly/2j9ofj1 their location to a trusted network of friends, City-based MidWestOne Financial Group, with offices in Fort Myers and Naples. relatives and others who can help. Iowa leads in Mustafa founded Roar for Good, a graduation rates self-defense company fighting violence Iowa has the highest graduation against women. rate among high school systems in The road to success by cookie the nation, a report by the National BY PERRY BEEMAN Center for Education Statistics found. http://bit.ly/2jat4IZ Land of Lincoln When Dereck Lewis was a budding entrepreneur — before he hit it big with Thelma’s cookies and ice-cream Armory future? sandwiches, he bought a pallet of glow necklaces and — in Iowa sold them at a giant spring festival at Iowa State Des Moines officials are mulling BY SUZANNE BEHNKE University, the now-discontinued Veishea. He cut the future of the Argonne Armory, class to clear brush after an ice storm. And twice which sits on a choice riverfront site. If you have not checked out Iowa’s he spent “internships” hunting big game with rich http://bit.ly/2BPYqZ4 Statehouse, you should make a trip. It’s a business representatives in Alaska. really beautiful and striking building -- and it “I worked as a big-game hunting guide during Iowa stocks gain 4% just happens to hold records that tie two Iowa college, too, as a study-abroad internship, which was The Business Record’s index of counties to Abraham Lincoln. stretching the definition for that. For two falls, I basically 23 public companies in the state That’s not a mistake. Here’s the story: lived in a tent and hunted big game. I was trying to find rose 4 percent in November. Inside the secretary of state’s office on the something in that field.” http://bit.ly/2AJ9dGTx main floor stands a vault that holds land patents He did learn a lot about business in those tents. “The guys who go on those going back to Iowa’s pre-statehood days. hunts are dropping $25,000 a hunt, so most of them own companies. So I got to A few months ago, Secretary Paul Pate’s spend a lot of time in a tent with guys that run companies. I quizzed them a lot. staff put this gem on Facebook: “This morning, That’s where I got a lot of interest in starting my own company.” we traced the official documentation of two One lesson: Come up with something that will sell. He honed his Thelma’s parcels of Iowa land given to Abraham Lincoln treats at the Des Moines Downtown Farmers’ Market. for his service as a captain in the Black Hawk “I think that’s why the farmers market was so important to our process, Read more notebook items anytime at December 15, 2017 15, December War of 1832.