CARLOS
K DANNY
JOHN
EDWIN JEROEN WOUTER DAVID SEP PATRIC BREE
ANOUK RAMSES ERIK VAN CASPER
DIEDERIK SIEBE JAN VAN DER
GERBEN 50 mm 50 WENDY DANIELLE INGE VAN JELTE ROB HENK VAN DER
SJOUKE KIM ALWIN PIEN VAN DER ESTHER K ASPER VAN RAOUL DE
ZWETS, WIELHEESEN, VRIJHOEF, VISSER, VERSTRATEN, VELDEN, TIMMER, TAHAPARY, STEEN, SEGAAR, SCHIPPER, SCHEPERS, SAMPIMON, PETRONIA, NOOIJ, MASTRIGT, KUIPERS, KLOOTWIJK, KEMPEN, JONG, JANSSEN, HOOGENDOORN, HOEK, HEBING, HALTIWANGER, GERRITSEN, GARCÍA MORENO-TORRES, DAVELAAR, BOER, BEEKUM, ASDONK, PAGINA
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CROSS MEDIA 9 11 17 61 51 13 31 41 19 21 15 67 57 37 47 27 59 39 23 49 29 25 33 53 35 6 3 5 5 6 5 4 3 PAGINA 4 5 GISELLE RUUD LISET ROSALIE ELEANOR KATHLEEN AMANDA VAN GORDON EGBERT BASTIAAN XANDER NATALIE LORENA COEN SONJA-VANESSA MARTIJN ROB DE BAS VAN NIEK BRIAN HIDEKI MARTIJN VAN DER NORALY ELBERT 50 mm 50 SELENA STEF NICOLA RIAN VAN DEN PHILIP MERLIJN VAN MAURICE VAN DE BOZ ZI, BERGEN, BARENDREGT, EIJK, ZEVENDEI, WIELEN, VORMER, VIJLBRIEF, VERSCHOORE, VEENSTRA, TERHORST, STOLWIJK, SEGURA GELINK, SCHMITZ, SCHIET, SAVIC, REE, NOORDENNE, NIEZEN, MAN, KOUWENBERG, KERSTEN, KANNO, DE JONG, HURK, HOLTZ, HEEGEN, HATUSUPY, GROOTOONK, GARRET, Digitally signed by Digitally signed Walewijn den Boer DN: cn=Walewijn Boer, den o=Glorius van de Ven, ou, email=walewijn@gloriusvan deven.nl, c=NL Date: 2010.09.06 18:43:16 +02'00' Walew ijn den Boer The HOT100 is Virtueel Platform's Programme special e-culture* talent program. What will we be doing at the PICNIC festival? In the morning For third year in a row, this event we kick off with a gathering of the entire HOT100 group, is being held at the fantastic with talks by outstanding speakers from the PICNIC program. PICNIC festival. We will meet and mingle with several of our interesting guests The HOT100 programme kills (at during lunch. In the afternoon we will have seven parallel least) two birds with one stone: it workshops that will investigate stimulating questions posed brings together and highlights the by Dutch cultural organisations from diverse backgrounds: crème de la crème of Dutch art acad- emies, universities and universities • NIMk, backed up by Culture Vortex, want to distribute of applied science in the fields of their unique collection of media- video- and net art design, arts, theory, communication online and are looking for ways to do that sustainably. or development skills. We believe • NLArchitects is looking for speculative scenarios for that these highly promising alumni, mixed public space events five years in the future. from all corners of the Netherlands, • NRC & Nanette Hoogslag will join the HOT100 to explore are the next generation of ground- the future of the newspaper illustration. breaking e-cultural practitioners. • Arts Holland / UitBuro are investigating smart ways to The HOT100 day also serves to develop cultural profiles for foreigners visiting the connect this upcoming generation Netherlands. with more established organisations • The City of Eindhoven and Philips Design are looking and institutions associated with the for scenarios and applications for responsive public field of e-culture. In the afternoon lighting systems seven e-cultural design challenges • SetUp Utrecht invites the HOT100 to outline a couple will be presented to the HOT100 by of ideal knowledge-sharing spaces of the near future, seven illustrious organisations – to based on different combinations of parameters. serve as case studies in seven pres- • Urban Park Laboratory wants to develop scenarios for sure cooker workshops. augmented public park experiences.
How to be hot We will present the ideas and proposals that result from the Virtueel Platform asks all Dutch ed- workshops to the PICNIC audience, after which we will go for ucational institutions with relevant a drink with the people who would really like to meet the e-cultural curricula to hand-pick HOT100. The day will end with a BANG! at the PICNIC party. their most promising 2010 alumni. These are the HOT100, minus those Outcome who did not make the deadline, those Virtueel Platform hopes the HOT100 participants will to- who are out of the country, and gether enrich the creative landscape in the Netherlands. those who did not make it through the We have high expectations of their fresh but informed per- second selection process we had to spectives on current techno-cultural developments. We look conduct because several institutions forward to the ideas and solutions that will result from proposed too many of their alumni – the seven workshops and are certain that the cultural sector we have to be fair, of course. will truly benefit from the input of this group of bright young people who are from the only generation to be born, And what an exciting group it is! grow up and bloom in synch with the digital media ecology. Many of them have wide and varied skills: applied, artistic, entrepre- * In the practice of Virtueel Platform, e-culture includes the fairly recent disciplines of interaction design, game design, media and electronic arts and social media communication neurial, and theoretical. Some have as well as new digitally informed artefacts and processes from more traditional cultural already made a name for themselves disciplines such as architecture, film, performing arts, etc. with high-profile projects. Many of DATA VISUALISATION DATA them have started their own thriving businesses. They all introduce them- COMMUNICATION SOCIAL MEDIA SOCIAL
CROSS MEDIA selves,CROSS their background and their AUDIOVISUAL ENTREPENEUR VISUAL ARTS VISUAL EXPERIENCE skills in this bookletANIMATION – with handy HARDWARE USABILITY tags, so you can easilyMAPPING find the THEORY MOBILE HYBRID GAMES person you are looking for. SOUND CODE HARDWARE VISUAL ARTS CROSS MEDIA DATA VISUALISATION SOCIAL MEDIA GAMES HYBRID EXPERIENCE SOUND THEORY COMMUNICATION CODE MOBILE MAPPING ANIMATION USABILITY AUDIOVISUAL ENTREPENEUR Amsterdam-based Virtueel Platform is The PICNIC name represents every- the sector institute for e-culture. thing it strives to be. It is a gath- We promote and strengthen the e- ering of friends old and new, where culture sector in the Netherlands everyone brings something to the ta- and abroad. ble. People from diverse backgrounds come to exchange ideas and insights In the practice of Virtueel Plat- Virtueel Platform is also at: Picnic is also at: in an informal, social atmosphere. form, e-culture has at its heart It is a chance to try new things and the fairly recent disciplines of expose yourself to ideas beyond your interaction design, game design, area of expertise. Share, discuss, media and electronic arts, social collaborate and leave with a new per- media communication, and other forms RSS feed_ RSS feed_ spective on what is possible. of born-digital culture. It also http://virtueelplatform.nl/#2481 http://www.picnicnetwork.org/ includes practices from more tradi- feed/atom/5905 PICNIC is about innovative ideas for tional cultural disciplines such as business and society. It is an an- architecture, film, performing arts, nual three-day festival that blurs etc., which are deeply influenced by the lines between creativity, sci- the adoption of digital techniques. Twitter_ Twitter_ ence, technology and business to ex- http://twitter.com/virtueelp http://twitter.com/picnicfestival plore new solutions in the spirit Virtueel Platform seeks to track, of co-creation. Curious minds eager document and enrich the cross-pol- to exchange their knowledge, ideas lination between society and emerg- and skills gather at PICNIC, making ing new media practices. We provide it the place to create the future – support and advice to all organisa- Flickr_ Flickr_ together. tions and businesses seeking to use http://www.flickr.com/photos/v-p http://www.flickr.com/photos/ e-culture as a creative spark for crossmediaweek The world around us is changing fast, progress. but not all the changes are posi- tive. We are facing the biggest natu- We believe e-culture can make es- ral, social and economic challenges sential contributions to social and Netvibes_ FriendFeed_ our world has ever seen. PICNIC '10 economic innovation. By informing, http://www.netvibes.com/ http://friendfeed.com/picnicnetwork is ready to make a difference – not facilitating and organising activi- virtueelplatform#Virtueel_Platform just with words, but with actions! So ties that bring together people from roll up your sleeves and Redesign the different sectors, we hope to promote World at PICNIC '10. and inspire knowledge exchange. In particular we strive to stimulate Delicious_ Vimeo_ PICNIC ’10 takes place from 22 to 24 the dialogue about new developments http://delicious.com/virtueelplatform http://www.vimeo.com/channels/ September at the Westergasfabriek in between e-culture makers and policy- picnictvchannel Amsterdam. www.picnicnetwork.org makers, as well as between cultural organisations themselves. After all, it’s all about interconnectivity... Facebook_ LinkedIn_ Virtueel Platform is an independent http://www.facebook.com/ http://www.linkedin.com/groups? foundation subsidised by the Dutch virtueelplatform gid=150580 Ministry of Education, Culture and Sciences.
Youtube_ Facebook_ www.youtube.com/ http://www.facebook.com/ virtueelplatform picnicfestival
0 9 9 0 Jan van der Rosaline 0 8 Asdonk Barendregt 8 0
email_ [email protected] email_ [email protected]
70 website_ www.janvanderasdonk.com website_ www.linkedin.com/in/rosalinebarendregt 70
I develop innovative products that Usability is my middle name. I like enrich your life with fascinating new to solve the maze that is called experiences and challenge what you navigation. European Bridge know. Champion ;-) Jan van der Asdonk After a six-month interna- HYBRID
0 6 Jan van der Asdonk is a creative received his Master of tional internship, Rosaline During her studies in communication designer who adapts emerging Science degree from the Barendregt received a and multimedia design Rosaline 6 0 new technologies into unique and Department of Industrial Bachelor’s degree in Com- Barendregt placed the emphasis on USABILITY fascinating designs. He works Design at Eindhoven Uni- munication and Multimedia communication. She completed a six- for the Ministerie van Nieuwe versity of Technology. Design from The Hague Uni- month internship in Lisbon, Portugal, Dingen (Ministry of New Matter). During his studies he was versity of Applied Sciences. which increased her understanding The essence of their work is a creative writer for UNID, of the international differences in the magazine published by her area of expertise. Back in the
0 5 bringing technology to life. Their
enthusiasm for technology is the Lucid, the student associa- Netherlands, Rosaline graduated on 5 0
primaryENTREPENEUR element in all the designs tion of the Department of the subject of affiliate marketing.
they create, and the products they Industrial Design at the COMMUNICATION She was commissioned by New make testify to their passion. university. Fountain, one of the Netherlands’ Their unique approach to conveying top companies in Internet marketing, technological features includes to make a usability design for some of the same methods magicians the website Sieradentip.nl. This 0 4 use to amaze their audiences. graduation project made her even more aware of the importance of 4 0 Jan’s graduation work Biolumines- social media. Rosaline decided to cence Design showcases all the cre- gain more knowledge and experience ativity and design skills he has EXPERIENCE on this subject. gathered over the years, formulated
as one single, purposeful product. Rosaline now works as a freelanceCROSS MEDIA HARDWARE
0 3 The product, called fluDOC, uses ge- usability advisor. She is a devoted
netically modified bioluminescent bridge player and has been competing 3 0 bacteria to visualize traces of internationally for several years. the influenza virus in humans. The Because of her global contacts in bacteria are specially modified to the bridge community, most of the become sensitive to influenza: they ICT projects that she has worked stop emitting their continuous flow on in the past were bridge-related. of bioluminescence upon infection, She has been the webmaster for 0 2 visualising the presence of influ- highly prestigious international 2 0 enza among humans within 15 minutes. bridge events in several different countries. Rosaline’s next step would be to become a project
SOCIAL MEDIA manager for a large international company that focuses on developing educational programs and websites
10 for children. 10 USABILITY 0 8 0 9 THEORY 0 9 9 0 Inge Bas 0 8 8 0 van Beekum MEDIA SOCIAL van Bergen
email_ [email protected] email_ [email protected]
70 website_ www.linkedin.com/in/ivbeekum website_ www.basvanbergen.com 70
New and online media specialist with Combining allANIMATION aspects of visual an interest in intellectual proper ty effects to create a stunning end rights. result.
Inge van Beekums’s Master thesis, Inge van Beekum received After being educated as a Bas van Bergen recently graduated
0 6 Written Technology: The Hybridity of her Bachelor of Art degree multimedia designer, Bas from the Dutch Film and Television Software versus the Dual Nature of in 2008, graduating from van Bergen enrolled at Academy. Animation, compositing 6 0 Intellectual Property Rights, con- the Theatre, Film and Tele- the Netherlands Film and and 3D are some of the skills Bas siders the hybridity of software as vision Studies DepartmentHYBRID Television Academy in Am- combines in his work. His love for a merger of culture and technology at Utrecht University. She sterdam, where he started film shines through in everything he and the complex issues surrounding continued her education studying Interactive Media creates. To keep his work diverse he the legal protection of software. with a Master of Art degree and V isual Effects. He de- likes to shift between making films CROSS MEDIA CROSS from the New Media and cided to specialise in visual and TV commercials. In between his
0 5 Inge reflected on the assumption of a
dichotomy between culture and tech- Digital Culture Department effects, because of the academic projects Bas also worked on 5 0 nology within intellectual property at Utrecht University. numerous ways in which a few side projects such as music rights as represented by copyright they can enhance films. He videos and a film for a designer at and patent law. The research focuses completed an internship the Amsterdam Fashion Week. on how a philosophical, ontological at Hectic Electric, where problem manifests itself in practi- he worked on the films De For his graduation project, Bas cal legal issues. Stor m and Foeksia de mini- worked on De Schaduw van Bonifatius 0 4 heks, as well as on several (The Shadow of Boniface), a Inge completed an internship at the TV commercials. 15-minute film about a young monk 4 0 Dutch Institute for Sound and Vi- who joins Bishop Boniface during his sion in Hilversum. She was involved last journey to Frisia. They have in the Open Beelden (Open Images) to travel through a forest full of project, which aimed to release part magical creatures and strange plants VISUAL ARTS of the Institute’s audiovisual col- and trees. This film was entirely
0 3 lection under a Creative Commons shot for green screen and features
license. Inge’s research focused many visual effects. Bas took care 3 0 on the motives and constraints af- of some of the conceptual art and fecting (public) broadcasters when pre-visualisation animation, and releasing media content under this was also responsible for much license. Inge presented her results of the 3D and compositing work.
in a paper at GikII 2009, a two-day COMMUNICATION Daniëlle Kempen, Stef Holtz and Ruud workshop on the intersections be- Kouwenberg are another three HOT100 0 2 tween law, technology and popular participants who worked on this film 2 0 culture. Inspired by her internship for their graduation assignments. and the GikII workshop, Inge is con- sidering a Master’s course in law and technology to gain a deeper un- derstanding of the legal aspects of ICT and media. 10
10 1110 CODE AUDIOVISUAL 0 9 9 0 Raoul Nicola 0 8 8 0 de Boer USABILITY Bozzi
email_ [email protected] email_ [email protected]
70 website_ www.ziehetwel.nl website_ www.almostnothing.org 70
Researching and manipulating the Web editor and freelance writer boundaries of human perception. interested in subcultures, urbanism, and global imaginaries. Raoul De Boer is a usability ana- lyst at Electronic Arts, one of the Raoul De Boer has a Bach- Nicola Bozzi studied Arts Nicola Bozzi’s thesis, From
0 6 world’s largest video game publish- elor’s degree in Commu- and Film at Accademia Metaphysics to Metadata, deals ers, that is based in Amsterdam. He nication and Multimedia di Belle Arti di Brera in Mi- with the use of commercial and 6 0 is researching the boundaries of Design from The Hague lan, where he achieved cultural symbols, drawn from a THEORY human perception and web applica- University.COMMUNICATION He builds Flash- both a Bachelor’s and his global imaginary, in the creation tion interfaces so that the mind related webservices with first Master’s degree. He of identities in urban environments. can relate and respond better to AS 2.0 and AS 3.0. recently graduated from It is a theoretical investigation of the virtual world. His specialities Amsterdam University with the dynamics regulating space and a Master’s degree in New people, in which both are treated as
0 5 include Customer Relationship Man- VISUAL ARTS
agement (CRM), branding and iden- Media. information. Such metadata affects 5 0 tity, online marketing, communica- students and young professionals tion, usability, Flash, HTML and – who imagine and project their Photoshop. He is also interested in identities each day in the layered understanding the progress of the environments within which they online experience. interact – as well as urban policies and racial profiling, thus becoming 0 4 Raoul is currently working in the a broader phenomenon than youth SOCIAL MEDIA SOCIAL CRM team of EA Benelux. He assists consumerism. 4 0 COMMUNICATION with online campaigns, web and store front managing, graphic art and us- After working as a web designer, ability analysis. While completing Nicola abandoned graphics in favour his Bachelor’s degree in Communica- of writing and started contributing tion and Multimedia Design, Raoul’s contemporary art and film reviews CROSS MEDIA CROSS
0 3 final thesis involved examining how to Italian websites and magazines
to optimise the content usability such as Zero, Exibart and Hideout. 3 0 of electronicarts.nl. His thesis In 2008 he was part of the Check- was awarded a high score by both in Architecture editorial staff, the school and the company. His plan a cultural research project about included ideas on how to increase European cities, culture, and the the number of unique visitors to the low-cost generation. He is currently website and increase their daily on- working for Ymag.it, an architecture 0 2 line activity. As far as his future website partnering with the Italian 2 0 plans are concerned, Raoul hopes Pavilion at the Venice Architecture to land a job that allows him to Biennale. NicolaMAPPING plans to continue develop his abilitites: a CRM team working as a web-editor and writer, or other web-related work that spark while pursuing a Ph.D. in media and his interest. His plans include culture. 12 further research-based study in 13
10 this field. 10 HYBRID HYBRID 0 9 9 0 Patrick Merlijn 0 8 Davelaar van Eijk 8 0
email_ [email protected] email_ [email protected]
70 website_ www.merlijnvaneijk.nl website_ENTREPENEUR www.hekjenetwork.nl 70
Sound and graphics designer, co- I combine physical and virtual spacesVISUAL ARTS us- founder of #hekje. ing animations, beamers and 3D objects.
Patrick Davelaar is a communication Media artist Merlijn van Eijk creates and multimedia designer. During his Patrick Davelaar studied Merlijn van Eijk started off spatial and visual installations,
0 6 studies his interest grew to include Communication and Multi- studying Interior Architec- combining 3D objects and digital sound in addition to image. Patrick media Design at the HAN ture but eventually gradu- media in spatial setups to add an 6 0 mainly worked on graphic and motion University of Applied Sci- ated from the Interaction additional dimension to the space or design at buro302,AUDIOVISUAL a student company ences in Ar nhem. He did his Design Department at surroundings. Merlijn investigates that creates Internet and multime- graduation project at the AKV|St. Joost in Breda. He the overlaps between physical and dia projects. He has also worked on Dollypop Foundation where completed his internship virtual spaces. He does this by the online co-creation tool Yoemi, he primarily worked on the at LUST, where he worked placing a virtual layer over the online co-creation tool Yo- on a data visualisation for real, physical setup. In his work,
0 5 an application that makes it easier EXPERIENCE
for creatives to work together on emi. His specialities include Stroom, a centre for art illusions are created to manipulate 5 0 projects online. Sony Vegas, Ableton Live, and architecture in The the perception of reality. usability, graphic design, Hague. Patrick started the creative compa- audio, and concepting. For his graduation project Sub/ ny #hekje with Jeroen Wielheesen and Objective Shadows Merlijn made a Henk van der Velden. #hekje mainly spatial setup of five cubes that were focuses on video communication, mo- suspended a fewANIMATION metres above the 0 4 tion graphices and (3D)animation as ground in front of a wall. He lit SOUND tools to convey their clients’ mes- the cubes with a beamer and used 4 0 sages. #hekje also organises work- another beamer to animate their shops on video and video editing shadows on the wall. The context and has published volgens #hekje of Sub/Objective Shadows is a zone (according to #hekje), a book ex- between real and virtual spaces. As plaining the basics of audio, video a director of this space Merlijn
0 3 and video communication. Patrick is manipulates everyday phenomena such
dedicated to #hekje and wants to as shadows by adding a virtual layer 3 0 build up a successful, creative com- onto reality. This work also has pany that has a unique look and feel an investigative function, namely to it. According to Patrick, #hekje demonstrating the differences and allows him to further develop him- similarities between virtual and
self and work on inspiringUSABILITY projects. physical spaces. On the one hand it shows how makeable the physical 0 2 aspect is, and on the other hand, the ease with which people accept it. 2 0 MAPPING
14 MEDIA CROSS 15 10 10 0 9 9 0 Carlos García Brian 0 8 Moreno-Torres Garret 8 0
email_ [email protected] email_ [email protected]
70 website_ twitter.com/carlosgmt website_ www.briangarret.com 70
Producer. Communication. Innovation. A 3D-minded, cross-media product de- Ideas. Information. Writer. People. signer who reinvented customisation. ENTREPENEUR Photography. Madrid, Amsterdam, Europe, Earth. Internet. Global Village. Industrial designer Brian Garret is
Carlos García Moreno-Tor- Brian Garret obtained his currently working for Freedom OfCROSS MEDIA
0 6 Carlos García Moreno-Torres gradu- res graduated as a Tech- Master’s degree from the Creation, one of the world’s leading ated from the Universidad Europea nical Engineer in Telecom- Faculty of Industrial Design design agencies in 3D printed 6 0 de Madrid in 2010. He is currently munications, with a focus at the Eindhoven Univer- designs. Freedom Of Creation is an working for the Institute of Net- on sound and image, from sity of Technology. In 2006 Amsterdam-based pioneering design work Cultures and at the MediaLAB, the Universidad Europea he worked as a designer in and research company specialising Amsterdam. At the latter he works de Madrid in 2010. He is Singapore for six months as in designing and commercialising on his collaborative graduation as- now one course away from part of an internship. His 3D printed products. He also works graduating in Audiovisual graduation project, pre- part-time at Smaac, a below-the-line
0 5 signment, the U-Turm Project, an 5 0 interactive urban projection for Communication. Carlos is sented in 2009, was about marketing agency that collaboratesENTREPENEUR
the European Capital of Culture currentlyCOMMUNICATION an Interactive Custom 3D-printed street with the Faculty of Industrial Ruhr.2010. Developing a tangible Media Erasmus Student at headphones. Design at Eindhoven Technical product for a professional stage the MediaLAB, part of the University. In his spare time, he was an important milestone, and it Hogeschool van Amster- works as a freelance designer and is enabled Carlos to further improve dam, University of Applied also active as a VJ. his skills as an all-round producer Sciences. 0 4 capable of motivating, developing, Brian Garret explored the potential presenting and promoting ideas. of mass-customisation in his 4 0 graduation thesis User Customization Because of its focus on the lat- through Rapid ManufacturingDATA VISUALISATION . The est social and technological reali- MEDIA SOCIAL outcome is a series of customisable ties and innovations, the MediaLAB headphone designs. These headphones is the perfect place for Carlos to are manufactured using state-of-the-
0 3 launch his career as a producer in a art rapid manufacturing technologies,
city such as Amsterdam with a large which allows each headphone to 3 0 and healthy creative industry. He be personalised with 3D images expects to continue developing his reflecting the customer’s musical career in the creative-media-commu- taste, transforming digital behaviour nications industry as a producer, into rich, tangible products. Brian and is on the lookout for challeng- wants to investigate the commercial ing and interesting opportunities. possibilities of the 3D printed 0 2 headphones with Freedom Of Creation in the not-too-distant future. 2 0
16 VISUAL ARTS 17 AUDIOVISUAL 10 10 SOCIAL MEDIA 0 9 9 0 SEP Eleanor Kathleen 0 8 8 0 CROSS MEDIA GECROSS RRITSEN Grootoonk
email_ [email protected] email_ [email protected]
70 website_ www.sepgerritsen.org website_ www.eleanorsdistillery.com 70
Dreamer and cross media storyteller A passionate human being, whoVISUAL ARTS loves who tries to inspire people and create working within the field of interac- a dialogue. tive media and video production.
Since he started his studies in ad- Sep Gerritsen studied Me- Eleanor started her educa- Researching artist Eleanor Kathleen
0 6 vertising, Sep Gerritsen has seen dia and Graphic Design tion at the Art Academy Grootoonk is especially interested the role of the advertiser change at the Graphic Lyceum in CABK in Zwolle, where she in moving images, developed through 6 0 into that of creative moderator to Utrecht, after which he specialised in Mixed Me- photography, video, 3D and everything keep abreast of the ongoing evolu- started his Minor in Art Me- dia. To further explore that is happening in between. She tion of people’s understanding of dia and Design in Advertis- the borders of new media makes short movies and integrates products and media. His task is to ing at the W illem de Koon- within the field of art, sci- these moving images in cross-media create a context for communication ingCOMMUNICATION Academy in Rotterdam, ence and technology, she design, theatre or interactive specialising in cross media. enrolled at the Frank Mohr media projects. Her final graduation
0 5 between producers and people, engag-
ing their interest with stories that Institute, Groningen, where assignment, the video installation 5 0 are non-linear and cross medial, so she graduated from the Re- Creating Roses Once More, is about that the viewers can construct their search Master programme an artist who searches for beauty by own associative meanings. Interactive Media and En- trying to create roses in a playful vironments. way. The films consist of photographsCROSS MEDIA Whether working on a campaign for made using pixilation techniques. the IFFR, a game or an interactive She built her own software and tools 0 4 installation, Sep likes to create so that she could capture the images EXPERIENCE media landscapes with a social and in the film in an interactive and 4 0 theatrical edge that the viewer can controlled way. relate to. He likes to work in in- terdisciplinary teams where there In collaboration with Sonja- Venessa is an exchange of ideas, as exem- Schmitz, she created a temporary plified by his most recent collab- project for the Westergasfabriek
0 3 orative work, Times Square to Art Park in Amsterdam (summer 2009). The
Square or TS2AS. This is described project highlights the ecological 3 0 as a complex project with a simple issues of art in the public space. AUDIOVISUAL goal: to turn all the advertising Eleanor hopes to continue working as on Times Square into art. Sep has a researching artist, and collecting been active as a volunteer for the intriguing objects and ideas to
STRP Festival in Eindhoven and as a MEDIA SOCIAL implement in new video productions co-organiser for Nieuwe Garde in for theatre, art exhibitions or EXPERIENCE 0 2 Rotterdam. Some of his work experi- Internet applications. She would 2 0 ence includes being a co-initiator like to work internationally with 18 for Momma's Movie Munches at the different people on various projects 19 Willem de Kooning Academy, a Twitter so that she can gain and share know- reporter for Muse, in Amsterdam, and ledge about the fast-changing world. a media and AUDIOVISUAL graphic designer for the Dutch publisher Thieme Meulenhoff. 10 10 COMMUNICATION GAMES 0 9 9 0 John Gordon 0 8 Haltiwanger Hatusupy 8 0
email_ [email protected] email_ [email protected]
70 website_ www.drippingdigital.com website_ www.studiobrandstof.nl 70
Outsider intellectual, code dreamer, Clarifying complex information rhyme slayer, freedom fighter, through graphic design and visuali- typesetter, word weaver, rebel leader. sation. DATA VISUALISATION THEORY John Haltiwanger specialises in John Haliwanger received Gordon Hatusupy began Gordon Hatusupy is a freelance HYBRID 0 6 next-generation software concep- his Master’s degree in New his education in the field of designer who works for various tualisation, creative non-fiction Media from the University design at the Graphic Lyce- clients and has a proclivity for 6 0 writing, generative typesetting, of Amsterdam, where he um Eindhoven, graduating Italian food and coffee. He is free software, freestyle rapping, is currently co-teaching in Information Technology, pretty busy as it is, but Gordon and exploratory theorisation. To the New Media Practicum New Media and Graphic hopes to acquire more infographic date, John’s work has been heavily course. His Master thesis Design. He continued his assignments, both for printed media conceptual. One example of this is proposes a process-orient- studies at Zuyd University and animation. He wants to continue ed perspective to studying in Maastricht, obtaining a learning as a designer, digging
0 5 the-as-yet-unimplemented web space
of 5ab5traction5, a realm where us- software. Bachelor’s degree in Com- deeper into techniques such as 5 0
CROSS MEDIA ersCROSS experiment with collaboration munication and Multimedia programming and 3D design. National
in an ‘anti-nomic’ writing space, Design in 2010. COMMUNICATION Geographic and Discovery are among completely devoid of user names. his targeted clients. Contributions requiring attribution or payment are tracked automatical- For his graduation project, Gordon
ly on the backend. The project it- decided to take his interestVISUAL ARTS in 0 4 self interrogates the boundaries of infographics to the next level and text within the computer: new words teamed up with his fellow student 4 0 are invented to embody concepts, re- Martijn Kersten. Combining Gordon’s lations, and contingencies arising graphic skills with Martijn’s within the space, for instance, in- knowledge about animation, they teractive punctuation marks. created a project that received national media attention. Their SOCIAL MEDIA SOCIAL
0 3 More immediate future projects in- initial research lead them to
volve the development of a publi- research infographics in relation 3 0 cation platform to enable a post- to government and politics. Gordon journal for academic writing. This and Martijn decided to visualise the incorporates John’s work in gen- fall of the Dutch cabinet Balkenende erative typesetting, utilising a IV in early 2010. The animation simple pre-format that can subse- explains some of the history and quently be converted into a range of political struggles that led up to 0 2 output formats, including HTML and the crisis.
2 0 212 0 PDFs, using TeX. Continuing in this vein, John will co-organise a con- ference on eBooks with the Institute of Network Cultures in Amsterdam. CROSS MEDIA Further down the road, John envi- sions a platform for digital dis-
10 tribution that uses social, rather than legal, organisation to engen- 10 der economic exchanges between art- ists and their audience. CODE 0 9 9 0 Rob Niek 0 8 Hebing Heegen 8 0
email_ [email protected] email_ [email protected]
70 website_ www.robhebing.nl website_ www.linkedin.com/pub/ niek-heegen/5/842/b33 70 Creating futuristic, interactive in- CROSS MEDIA stallations which merge design, art Versatile cross media professional and technology. with a thirst for innovation and very passionate about filmmaking and mo- Rob Hebing is currently working as Rob Hebing graduated Niek Heegen graduated tion graphics. HYBRID
0 6 a freelance artist and designer, he with a Bachelor of Arts de- from the Communication researches ways of integrating tech- gree from AKV|St.Joost, in and Multimedia Design De- Multimedia designer Niek Heegen is 6 0 nology into art. His specialities Breda. Besides Bench, his partment at the NHL Uni- an assistant teacher at the NHL are interaction design and interac- other projects EXPERIENCE include Art- versity of Applied Sciences University of Applied Sciences in tive installations. His graduation machine, a machine that in Leeuwarden. Leeuwarden, where he was asked to project, titled Bench, was a bench creates paintings accord- reinforce their cross media course. that can adapt to the person sit- ing to input generated by Niek was also the executive producer people who don’t know at Mjuks, a cross medial platform
0 5 ting on it. This piece of high-tech
furniture is just over 3 metres long how to paint; and PULL, designed for and developed by 5 0
and can vary in its height, size HARDWARE an interactive installation junior communication and multimedia
and shape. generating random images COMMUNICATION students. During his internship at when people pull a lever. the media production company CCCP, Rob tries to explore ways in which which specialises in TV shows, to integrate technology into almost corporate movies and advertising anything, but is mostly interested campaigns, he graphically designed 0 4 in the mergence of technology and and produced motion graphics for an art. He is especially interested in MTV show called Emergency Earth, 4 0 combining abstract artistic poten- Planet Meltdown.
tial with the exact field of techno- SOCIAL MEDIA logical actuality. In his opinion, For his graduation project Niek the end result is not only a work of researched the field of alternate art or of technical innovation, but reality games. In collaboration
0 3 also a coherent design. Rob’s long- with a group of fellow students he
term goal is to continue growing as produced one such game, which turned 3 0 an artist, designer and engineer. out to be a thrilling interactive With substantial experience in art film incorporating various types of and technology, he now plans to new media. Niek likes to work as focus on developing his skills as a director in a multidisciplinary a designer. team where new ideas are conceived USABILITY 2 2 and developed. He believes that 23 0 2 breaking boundaries through the use of new media to deliberately stir 2 0 up real-life offers the possibility
EXPERIENCE of expanding media and media applications beyond the traditional scope. Because it is essential to creating new concepts, sharing
10 this new knowledge satisfies him 10 COMMUNICATION immensely. This is also the reason why he would like to continue working as an educator in multimedia. AUDIOVISUAL 0 9 9 0 KASPER stef 0 8 VAN HOEK holtz 8 0
email_ [email protected] email_ [email protected]
70 website_ www.kaspervanhoek.net Creating visually stunning mood 70 Musician and instrument builder films and commercialsANIMATION with a unique graphic style.
aware of theAUDIOVISUAL pataphysical nature of the world. Visual effects artist Stef Holtz During his studies, Kasper van Hoek Kasper van Hoek received Stef Holtz graduated from worked for PostPanic, which makes
0 6 focused on building his own string his Bachelor’s degree in the Dutch Film and Televi- unique projects for the international instruments with integrated hard- Fine Arts from Hanze Uni- sion Academy in Amster- advertising, retail, broadcasting 6 0 ware controllers, which send com- versity Groningen, Universi- dam with a speciality in and music industries. ThisAUDIOVISUAL company's mands to a computer that manipulates ty of AppliedSOUND Sciences, and visual effects. visual style was born from a shared the string sounds. He searched for then graduated from the passion for live action, motion practical components for the in- Master’s programme Inter- graphics, visual effects and 2D and struments, made pick-up coils, active Media and Environ- 3D animation. PostPanic’s ideal is ments at the Frank Mohr to push each medium in a direction
0 5 worked with prototyping boards and VISUAL ARTS
made use of Max/MSP and Pd soft- Institute in Groningen. that surprises and challenges the 5 0
ware. HisARTS VISUAL graduation project was a viewer. Stef’s personal interests pataphysical investigation into the include directing shorter (mood) construction of an instrument. films or commercials each having a unique style, combined with computer Kasper records, manipulates and re- graphics. leases his own soundworks. Equal- 0 4 ly important to him are his live For his graduation project, Stef performances in which he plays his worked on De Schaduw van Bonifatius 4 0 self-made electroacoustic string (The Shadow of Boniface), a instruments. Side projects include 15-minute film about a young monk playing music for theatre companies who joins Bishop Boniface during his and dance performances, and record- last journey to Frisia. They have ing music for documentaries and to travel through a forest full of
0 3 films. Kasper intends to continue magical creatures and strange plants
building instruments, both for him- and trees. This film was entirely shot 3 0 self and for others. He prefers to for green screen and features many SOUND build instruments that he believes visual effects. Stef worked on the people need rather than what they concept and character art for the 2 4 think they want. Kasper works with film. In the pre-production phase of 25 the principles of the instrument it- the film he communicated the kind of self, and not with the generally ac- style the team wanted to the relevant 0 2 cepted notions of what contemporary department. In the post-production 2 0 instruments should look and sound phase he composited several shots like. He will soon start hand-cut- and created an animated 3D character
ting vinyl records on old lathe cut- HARDWARE for the film. He also took care of the ters for his record label. film's opening and end titles. Bas van Bergen, Daniëlle Kempen and Ruud Kouwenberg are another three HOT100
10 participants who worked on this film 10 USABILITY for their graduation assignments. THEORY COMMUNICATION 0 9 9 0 Danny Rian 0 8 Hoogendoorn van den Hurk 8 0
email_ [email protected] email_ [email protected]
70 website_ www.dannyhoogendoorn.nl website_ www.invertido.nl 70 USABILITY
A UI/UX designer who creates attractive Trying to make complex information
and accessible userUSABILITY interfaces to pro- understandable. vide the best possible user experience. For her graduation project in User interface and user experience Danny Hoogendoorn re- Rian van den Hurk ob- communication and multimedia design,
0 6 designer Danny Hoogendoorn graduat- cently received his Bach- tained her Bachelor’s de- Rian van den Hurk teamed up with ed from The Hague University of Ap- elor’s degree in Commu- gree in Communication classmate Anouk Schepers to make 6 0 plied Sciences. He has been employed nication and Multimedia and Multimedia Design at an audiovisual document about the by the software and consultancy Design from TheEXPERIENCE Hague Uni- the Avans Hogeschool, Uni- digitisation of cultural heritage in agency TAG since 2008. He started versity of Applied Sciences. versity of Applied Sciences, the Netherlands. After completing the as a graphic designer and web de- His graduation project in Breda, specialising in In- documentary Rian and Anouk developed veloper, but became a user interface included user experience formation and Interaction a communication strategy for Het design of web-based GRC Design. Rian was an inter n Geheugen van Nederland, a national
0 5 designer and usability expert at the
company in early 2010. As such he software. at Philips CareServant, programme where (cultural) heritage 5 0
was responsible for a positive user COMMUNICATION where she worked on rec- institutions in the Netherlands can
experience, re-designed the front ommendations for a newCOMMUNICATION publish their digitised heritage. and backend of TAG’s GRC software, and improved CareServant This strategy covers the challenges conducted usability tests and cre- inter face. that Het Geheugen van Nederland ated a guide for the implementation will face in the summer of 2011 and of a new software development method describes how the communication with CROSS MEDIA 0 4 within the organisation. the different target groups needs to be conducted. The strategy will be 4 0 With experience in web, graphic, implemented in early 2011. interaction and user experience design, Danny maintains a healthy Being a true communication and balance between functionality and multimedia designer, Rian never visual impact in all his work. ‘I intended to focus just on one VISUAL ARTS VISUAL
0 3 believe each piece of design can be aspect of the craft. Looking back
a work of art. Each day I encounter she realises that although she has 3 0 websites or web-based software that travelled many different routes in I think can be modified to produce her work, she has always had two 26 a positive change in the overall main interests, namely usability 27 experience. In the future, I want and information design. She wants to simplify digital communication to explore complex substances and by removing many of the barriers translate them into a comprehensible 0 2 that currently exist and create a whole. Rian hopes to find a job where 2 0
positive user experience for all my THEORY she can develop herself further. projects.’ SOCIAL MEDIA SOCIAL 10 CROSS MEDIA CROSS 10 DATA VISUALISATION 0 9 9 0 SIEBE Coen 0 8 8 0 JANSSEN ANIMATION de Jong
email_ [email protected] email_ [email protected]
70 website_ www.mookx.nl website_ www.unityexpress.eu 70
I produce 3D and 2D animation, audio Finding the roots of problems, solving them with multimedia technology and
design, printAUDIOVISUAL and graphics for the In- ternet, television and print. making people smile along the way.
Communication and multimedia de- Siebe graduated in Com- Coen de Jong graduated Coen de Jong holds a Bachelor’s degree
0 6 signer Siebe Janssen co-runs the munication and Multime- from the Communication & in Communication & Multimedia Design 3D animation and motion graphics dia Design from the NHL Multimedia Design Depart- from the NHL University of Applied 6 0 studio Mookx, in Amsterdam, with University of Applied Sci- ment at the NHL Univer- Sciences. He has several years of his partner Erwin Bijlsma. They ences, in Leeuwarden. He sity of Applied Sciences in experience in the design industry completed his internship at Leeuwarden, with a focus and is proficient in programming in produce 3D and 2D animation, audio EXPERIENCE design and graphics for the Inter- Mediamonks. on Experience Design. He PHP and MySQL. He founded his own net, television and print. Siebe completed his internship company, Shift Happens, in 2009, at Woedend!, an Inter net which specialises in interactive
0 5 specialises in producing 3D and 2D
animation from concept to finished company delivering high- web applications using modern web 5 0
product, including audio design and COMMUNICATION quality products for the techniques such as PHP, MySQL,
post-production in a wide range of web. Coen’s work for theCOMMUNICATION Ajax, JavaScript and HTML5/CSS3. different and surprising styles. web development depart- He is also a volunteer at FON, the He works as a freelancer and also ment included program- initiative that wants to create a collaborates with companies such as ming and marking up web- free wireless world for everyone. Nuformer, Godmother Films and Bad- sites, backend, and web 0 4 Cat Productions. Siebe is also pas- applications in HTML, CSS, For his graduation assignment, Coen sionate about snowboarding, nature PHP and MySQL. is currently working as a project 4 0 and Amsterdam. manager for The Unity Express. The Unity Express project is organising Siebe’s graduation project at the a journey across as many as 24 NHL University of Applied Sciences European countries in a private
in Leeuwarden was a 3D animated short SOCIAL MEDIA train with room for 400 passengers
0 3 production in which he explains the for a period of four weeks in the
process of making a short animated 3D summer of 2011. Their aim is to 3 0 28 film from start to finish. His past work create unity and understanding among 29 experience includes scene assembly European citizens and to make the and fixes at Motek Entertainment on experiences and memories of the
De Sprookjesboom, and being an all- passengers as impressive as possibleENTREPENEUR
round 3D Monk at Mediamonks. His SOUND with the help of multimedia. work at Mookx has included projects 0 2 for Google, Youtube, Toshiba and the 2 0 Free Record Shop. His plans include making lots of high-quality animated productions for commercial and non- commercial projects. 10 10 CODE 0 9 9 0 Esther Hideki 0 8 8 0 Jong MAPPING Kanno
email_ [email protected] email_ [email protected]
70 website_ www.estherjong.nl website_ www.hidekikanno.com 70
Creating surprising and useful in- Ar tist VISUAL ARTS sights by (re)organising data. Hideki Kanno graduated from the During her studies at the Willem de Frank Mohr Institute with a work Kooning Academy, graphic designer Esther Jong developed a Hideki Kanno received his entitled the LuckyMold Project. DATA VISUALISATION DATA 0 6 Esther Jong started playing around special interest in digital Bachelor of Fine Art degree Lucky Mold is an experimental art with data on the Internet, creat- media and information from the Musashino Art Uni- project revolving around creating a 6 0 ing new structures in existing data design during her studies versity in Tokyo, Japan. He special mold that contains the gene to find out if this would change its at the W illem de Kooning continued his education at for good fortune. If we regard luck meaning, or make the data more use- Academy in Rotterdam, the Frank Mohr Institute in as a survival strategy, then could ful. Trying to make data surprising where she graduated as a Groningen, following the this gene be passed on to successive and useful has always been one of Graphic Designer in 2010. Master Fine Arts course In- generations? Hideki constructed a teractive Media and Envi- bacteria feeding-machine to explore
0 5 the main aspects of her work. Her
ronment. 5 0 research resulted in her graduation this theory. The answer to hisCROSS MEDIA project Piclapping. question will follow after further experiments. Piclapping questions the linear ap- proach to searching on the Inter- Hideki is currently attending the net. This resulted in an alternative ArtScience Master course at the Royal search engine, which connects sto- Conservatory in The Hague, where 0 4 ries, people and events to each oth- he hopes to continue his research SOCIAL MEDIA SOCIAL er. Placing one image over another and develop his art. Hideki’s work 4 0 one creates an overlap, which sym- has been exhibited in numerous solo
bolises the similarity between two SOUND and group exhibitions in Japan, search areas. Based on this overlap, the Netherlands and elsewhere. search results are generated and Furthermore, he was invited to start flowing out of it. With these participate in a number of artist- USABILITY
0 3 search results, new overlaps can be in-residency programmes and has been 3 0 31 created to increase or decrease the awarded several grants. 3 0 scope of the search area. From Es- ther’s point of view, thinking and designing based on relationships and contexts is inevitable. Esther would like to continue her research in the field of digital media and 0 2 continue developing smart, inven- 2 0 tive, revolutionary, but simple and useful new media concepts. 10 10 HARDWARE THEORY HYBRID 0 9 9 0 DaniëlleARTS VISUAL Martijn 0 8 Kempen Kersten 8 0
email_ [email protected] email_ [email protected]
70 website_ www.d-effect.nl website_ www.twelveoclock.nl 70
Animating virtual creatures as if they My work revolvesANIMATION around motion actually live and accompany us in media. If it requires a great idea and ANIMATION our daily life is the most extraordi- storytelling flair, then let us do it. nary kick there is. Daniëlle Kempen studied Martijn Kersten graduated Martijn Kersten is a designer with
0 6 Daniëlle Kempen graduated from the Multimedia Design at the from the Communication a keen interest in motion design Dutch Film and Television Academy. Graphic Lyceum Utrecht, and Multimedia Design and infographics. He is the owner 6 0 She has a passion for character an- and then obtained her Department at the Zuyd of Twelve O’Clock Motion Media, a imation and is currently self-em- Bachelor’s degree in V i- University in Maastricht. He media production studio. Twelve ployed. Her software skills include sual Effects at the Dutch completed an internship at O’Clock’s projects span a wide range Maya, 3DsMax, Adobe CS3, Fusion, Re- Film and Television Acad- Stor m Scott Creative Media of media, from commercials,DATA VISUALISATION animated alFlow, Match Mover, 3D Equalizer, emy in Amsterdam. She Agency and worked as a information graphics, motion design, has worked as an intern at freelancer at T win Studio. animation, visual effects, to filming
0 5 Blender, Shake, XSI, Nuke and Final
Cut. Proficient in time and project Glassworks and at Lemon- and post-production. They work in 5 0
management, she hopes to gain expe- ade Animation where sheGAMES every form of digital media. If a rience in different countries and discovered her passion for job requires a great idea and a flair improve her skills as a character character animation and for storytelling, Twelve O’Clock is animator. developed her skills in that the company to contact. area. For her graduation project, For his graduation project, Martijn 0 4 Daniëlle worked on De Schaduw van decided to take his interest in Bonifatius(The Shadow of Boniface), infographics to the next level and 4 0 COMMUNICATION a 15-minute film about a young monk teamed up with his fellow student who joins Bishop Boniface on his Gordon Hatusupy. Combining Gordon’s last journey to Frisia. They have graphic skills with Martijn’s to travel through a forest full knowledge about animation, they 32 of magical creatures and strange created a project that received 33
0 3 plants and trees. This film was en- national media attention. Their
tirely shot for green screen and initial research led them to 3 0 features many visual effects. Dani- research infographics in relation elle’s tasks included tracking, ro- to government and politics. Martijn toscoping, and rendering. Although and Gordon decided to visualise the she really enjoyed doing the com- fall of the Dutch cabinet Balkenende
positing for the film, she prefers COMMUNICATION IV in early 2010. The animation working on animations, especially explains some of the history and 0 2 character animation. Bas van Ber- political struggles that led up 2 0 gen, Stef Holtz and Ruud Kouwenberg to the crisis. Martijn’s future are another three HOT100 partici- plans include being more active pants who worked on this film for in the field of infographics, and their graduation assignments. expanding his motion design skills SOCIAL MEDIA SOCIAL and applying these in an ambitious
post-production team. VISUAL ARTS 10 10 AUDIOVISUAL 0 9 9 0 WOUTER MEDIA SOCIAL Ruud 0 8 KLOOTWIJK Kouwenberg 8 0
email_ [email protected] email_ [email protected]
70 website_ www.twitter.com/wouterklootwijk website_ www.rupix.nl 70
Fresh online marketing strategist. Al- Visual effects artist. AUDIOVISUAL ways curious and aiming to reach the top. Ruud Kouwenberg is a visual effects artist. He runs his own independent After his graduation, Wouter Kloot- Wouter Klootwijk received Ruud Kouwenberg studied business, Rupix, which provides a
0 6 wijk joined OKTOBER where he works his Bachelor’s degree in Multimedia Design at the growing network of professional as an online marketer. OKTOBER is Communication and Mul- Graphic Lyceum in Eind- filmmakers with comprehensive video 6 0 a full service advertising agency timedia Design from The hoven. During this time he effects enhancement. He specialises based in Amsterdam. They realise HCOMMUNICATION ague University of Applied completed an internship in composition but also enjoys
their client’s goals with power- Sciences. He also attended at APS Advertising and the working with 3DANIMATION modelling, 2D and 3D ful and creative ideas. Strategy, a Minor in Communication media department of PSV animation and stop motion. concept and technique are the cor- Science at VU University, in Eindhoven. He graduated Amsterdam. in Interactive Media and For his graduation project, Ruud
0 5 nerstones on which they build these
ideas. Wouter helps OKTOBER’s cli- V isual Effects at the Dutch worked on De Schaduw van Bonifatius 5 0 ents with their online marketing is- Film And Television Acad- (The Shadow of Boniface), a sues. He foresees a great future for emy, Amsterdam, in June 15-minute film about a young monk performance-based affiliate market- 2010. who joins Bishop Boniface during his ing, mobile Internet, and location- last journey to Frisia. They have based services such as Foursquare to travel through a forest full of
and Gowalla. For his graduation magical creatures and strangeVISUAL ARTSplants 0 4 project Wouter wrote a strategic and trees. This film was entirely MOBILE online marketing plan for Photo4id. shot for green screen and features 4 0 com, an international online service many visual effects. Bas van Bergen, that makes official passport photos. Stef Holtz and Daniëlle Kempen are This is also one of his ongoing side another three HOT100 participants 3 4 projects at OKTOBER. who worked on this film for their 35 graduation assignments. Projects USABILITY
0 3 What Wouter likes most about his Ruud has worked on through his
profession is that he has to keep up company Rupix include music videos 3 0 with new trends and opportunities. for De Jeugd van Tegenwoordig and As he says, ‘There’s never a dull Fedde Le Grand. His first major moment’. He has to remain curious to project, Ilja Visser, was screened
keep up with the rest of the market- at the opening of Amsterdam FashionENTREPENEUR ing and advertising world. His goal Week 2009. He is currently working is to lead the online conversation as a freelancer at Filmmore on De 0 2 as a conversation manager at a major Sint, Dick Maas’ new feature film, 2 0 international brand in the future. and several other short films. Wouter would also like to work on some cool new media concepts. CROSS MEDIA CROSS 10 10 EXPERIENCE 0 9 9 0 Gerben PHILIP 0 8 Kuipers MAN 8 0
email_ [email protected] email_ [email protected]
70 website_ www.gerbenk.nl Conceptualising new ways of com- 70 An interaction designer with a vari- munication using new media by fo- ety of skills and a passion for front- cusing more on anthropology than end development. technology.
Gerben Kuipers studied After completing the Bach- Philip Man is a new media researcher Gerben Kuipers is currently employed MOBILE USABILITY 0 6 by Uphill Battle, a book promotion Communication and Mul- elor’s programme Béta- who wants to incorporate knowledge company based in Utrecht. They pub- timedia Design at the NHL Gamma at the University from a variety of different fields 6 0 lish the Boekenkrant, a newspaper University of Applied Sci- of Amsterdam, Philip Man in his research. His beta background that promotes books and literature ences in Leeuwarden. He continued his studies by means he has a solid foundation in Belgium and the Netherlands. Ger- received his Bachelor’s following the Master’s pro- for further interdisciplinary degree in 2010. Gerben gramme in New Media at research. He realised that new media
ben’s work involves all-round mul- COMMUNICATION timedia development, with a focus completed his internship the same university. THEORY developments could be conceptualised at Bright, where he worked more in terms of anthropology than
0 5 on Uphill Battle’s website and video
production, and he is also respon- on the 2.0 version of their of technology. Philip focuses on 5 0
sible for other types of media proCODE - website. For his graduation future developments in new media duction within the company. He has project Gerben developed and is particularly interested also worked on a variety of free- a new website for Twones’ in new media that introduces new lance jobs. music bookmarking toolbar. ways of communication, which often requires and generates new kinds During his studies Gerben partici- of data. This was the focus of his 0 4 pated in the Mjuks Goes Europe proj- SOCIAL MEDIA first project. Using surveillance HARDWARE ect with eight other students. This as the main theme, he explored how 4 0 cross media project revolved around marketers cunningly extract useful 3 6 interactive, location-based televi- behavioural data from consumers in 37 sion. The group travelled to Swe- the digital realm. den for two weeks and posted mov- ies about local culture, cities and Philip’s work experience also
0 3 nightlife on a website. Visitors to includes the Mobile Tagging project
the site could vote for the group’s at the MediaLAB Amsterdam, a project 3 0 next destination and send them off commissioned by Sparked and the to film other items elsewhere in the employment agency Randstad. This country. Gerben has his sights set project was organised around the on starting his own business. development of an offline QR-campaign linked to the Internet, that creates a direct link between physical and 0 2 virtual space. In this campaign the audience uses their smartphones 2 0 to interact with physical space. Philip’s ambition is to offer people new ways of communication, not by VISUAL ARTS VISUAL solely looking at the digital aspect, COMMUNICATION because he thinks that the strength
10 of tomorrow’s communication lies
in the way it connects the virtual 10 with the physical. Xander Stolwijk
is another HOT100 participantENTREPENEUR
HYBRID who worked on the Mobile Tagging project. 0 9 9 0 Erik Elbert 0 8 van Mastrigt Niezen 8 0
email_ [email protected] email_ [email protected]
70 website_ www.linkedin.com/pub/erik- website_ www.elbertniezen.nl 70 van-mastrigt/1b/196/533 USABILITY A real nerd when it comes to graph- New media student interested in mo- ic and interaction design, who also MOBILE bile technologies and innovation. does code.
Erik van Mastigt will soon Elbert Niezer first gradu- Interaction designer Elbert Niezen’s Erik van Mastigt started working at MOBILE
0 6 the MKB-Nederland, the Royal Dutch receive his Bachelor’s ated as a Graphic Designer graduation project Dropword is an association for small and medium en- degree in New Media and from the Graphic Lyceum iPhone application that enables the 6 0 terprises, on a new media strategy Digital Culture from Am- Amsterdam. He wanted to sharing of location-based content plan and on the implementation of sterdamTHEORY University. He in- specialise in interaction and information. Dropword allows its new media and social networking in tends to follow the Master design and decided to users to connect a word to a specific their business model. MKB-Nederland programme in New Media continue his studies at the location. Subsequently, people in
is the largest entrepreneurs’ asso- at the same university. MEDIA SOCIAL Interactive Media Depart- your network can connect pictures ment at the Hogeschool and new words to that word and
0 5 ciation in the Netherlands that aims
to stimulate the entrepreneurial van Amsterdam, University location. The result is an intuitive 5 0 environment. Among Erik’s many in- of Applied Sciences. For and associative mix of words and terests are new media, Apple, mobile his graduation project he images linked to places you may have looked into enriching the visited. devices, photography, video edit- CODE ing, web development, politics and social media experience last but by no means least, soccer. for the iPhone. Elbert currently works as an interaction designer at MediaMonks, 0 4 Erik completed his graduation proj- the largest independent digital ect at the MediaLAB. As part of an production agency in the 4 0 3 8 interdisciplinary team, he helped Netherlands. His work is truly 39 create the first augmented reality diverse but he remains focused on art exhibition in Dutch public space graphic and interaction design. And for the Stedelijk Museum Amster- because of the nerd inside of him, dam. The project illustrates that he also likes to do the coding.
0 3 the social aspect of interaction is Elbert really enjoys thinking about
as important as the digital compo- and creating applications for the 3 0 nent. This travelling exhibition, iPhone and the iPad. He wants to which uses the Layar Reality Brows- be the guy that designs and codes er, available for iPhone and Android the entire application. Elbert’s smartphones, is part of the museum’s aspirations include directing a
ARtours programme. EXPERIENCE movie or a documentary, setting up his own design studio, or maybe even 0 2 opening a bicycle shop. 2 0 ENTREPENEUR COMMUNICATION 10 10 USABILITY VISUAL ARTS 0 9 9 0 Kim Amanda 0 8 8 0 Nooij MEDIA SOCIAL van Noordenne
email_ [email protected] email_ [email protected] 70 website_ www.kimnooij.nl SOCIAL MEDIA website_ www.creamanda.nl 70
I design ways of interaction that Give me a computer, let me design, generate enthusiasm for sustainable animate and edit and I’ll be happy. projects. During her graduation project Amanda Interaction designer Kim Nooij Kim de Nooij obtained her Amanda van Noordenne van Noordenne investigated privacy ENTREPENEUR
0 6 is currently working for Butterfly Bachelor’s degree in Inter- studied Interactive Media issues on social networking sites. Works, a social design studio oper- action Design from the Ho- at the Hogeschool van Am- The goal of the project was to 6 0 ating in emerging economies because geschool van Amsterdam, sterdam, University of Ap- present an ideal privacy system ENTREPENEURfor they believe in undiscovered poten- University of Applied Sci- plied Sciences. Her Bache- sites such as these. This system tial. Through serious media, social ences, in 2010. lor thesis dealt with privacy would take into account all relevant branding and experiential learning, issues on social networking target groups: the network sites, Butterfly Works shares knowledge, sites and examines possible the users, social media and privacy improvements. experts, and interest groups. The
0 5 triggers creativity and builds sus- VISUAL ARTS
tainable businesses. They invent, project resulted in a thesis that 5 0 design and implement social events, offers good insights into current and connect people, businesses and privacy issues and suggests possible organisations. She previously de- improvements. Besides the thesis, signed the gameflow for GetH2O, a Amanda also made a documentary mobile game and part of a larger presenting her research results. programme for promoting peace and 0 4 preventing conflict in Kenya. She was Currently employed as creative
4 0 414 0 also involved in Building Bridges, a at dpdk, Amanda van Noordenne has peace campaign that encourages and contributed to severalANIMATION brand campaigns maps peace initiatives with a view and media strategies. dpdk is an to overcoming conflict in Kenya. interactive agency which creates and develops brand-specific campaigns for Kim’s graduation project, Solar the digital realm. Amanda designs and EXPERIENCE
0 3 Makers, aims to improve the lives animates campaign websites, games,
of Kenyans and other Africans by banners and print. Campaigns she 3 0 combining education and renewable recently worked on include Baby’s solar energy technologies. This eerste kiekje for Jonge Gezinnen and project started with a toolkit con- The Hague Jazz 2010 campaign. She taining all the components needed to founded Creamanda Design in 2007, build a solar light. This toolkit is specialising in corporate websites, used during workshops, and partici- animations and video. Amanda loves 0 2 pants are challenged to come up with working on impressive campaigns and 2 0
a recyclable design for theirMAPPING solar creating beautiful things and hopes lamp. Kim hopes to continue work- to keep on doing so for a very long ing at Butterfly Works and to upscale time to come. the Solar Makers projects. The pro- gramme will involve schools, train workshop facilitators and develop
10 the Solar Makers online platform. 10 AUDIOVISUAL 0 9 9 0 RAMSEs Maurice 0 8 8 0 petENTREPENEUR ronia van de Ree
email_ [email protected] email_ [email protected]
70 website_ www.trueundergroundproject.com website_ www.portfoliomaurice.nl 70
Freelance filmmaker, focusing on Interaction designer and frontend Dutch youth, awareness and music. developer who wants to design and create user-friendly websites. While studying law Ramses Petronia bought a handycam and downloaded ed- Ramses Petronia received Maurice van de Ree stud- During his studies in communication
0 6 iting programs so that he could make his Master's degree in Inter- ied Communication and and multimedia design, interaction his own videos. By the time he had national Law from Utrecht Multimedia design at The designer Maurice van de Ree worked 6 0 his Master's degree in International University. He attended Hague University of Applied on a variety of successful projects. Law, he was more interested in new the Summerschool hosted MEDIA SOCIAL Sciences. He graduated in One of them was a garden design media and film-making than pursuing by the Media Academy in 2010. He was an inter n at application designedUSABILITY in Photoshop a legal career. After an internship Hilversum, and is about to MetrixLab, where he man- and which used 3D Studio Max to in journalism and a film- and direct- graduate from the Master's aged the Usabilityaward.nl. create animations. A large Dutch programme New Media at He created a new website, gardening centre invited him to
0 5 ing course, he became a freelance
filmmaker, focusing on Dutch youth, the University of Amsterdam. a report with all the web- present the project. For another 5 0 awareness and music. sites that subscribed for the assignment he created a fitness award, and a marketing application for mobile phones for In his final thesis Ramses explored plan to promote the award. a specific target audience, using how new media can facilitate the Flash Lite. The application creates development of alternative music a personal workout schedule for 42 scenes. In his True Underground its users and displays animations 4 3 0 4 Project, he travels from country demonstrating how fitness machines to country and creates music videos should be used. 4 0 COMMUNICATION for musicians in return for travel costs and a place to stay. His re- MauriceCODE van de Ree is currently search project examines the mix of employed as a frontend developer on- and offline participation that by Websites Nederland, a Dutch web alternative musicians, artists, and agency that creates and manages SOUND
0 3 actors in the music industry employ websites with a CMS, e-commerce and
in practice. Ramses has worked with a mailing system. In the future, 3 0 five bands, and is taking the project Maurice hopes to work for a large to the next level with crowd fund- web agency where he can focus on ing. In the crowd funding initiative interaction design and usability. he rewards funders with different He intends to work for the largest funding deals. He intends to protect companies in the world. his content under a Creative Commons 0 2 license. 2 0 AUDIOVISUAL 10 10 EXPERIENCE CROSS MEDIA 0 9 9 0 David Selena 0 8 Sampimon Savic 8 0
email_ [email protected] email_ [email protected]
70 website_ www.festivalofgames.nl website_ www.kucjica.org 70
Project management for the Dutch Architect and media designer with gaming industry. a focus on problems of structure, organisation and utopian concepts Music technologist David Sampimon of (re)building relations. After two years studying Selena Savic graduated in
works as an event manager for the SOUND
0 6 Festival of Games, a business-to- Guitar and Per for mance Urban Planning from the Selena Savic’s work is concerned business event for Dutch companies at the Rockacademie in Faculty of Architecture, with social organisation and 6 0
seeking to profit from digital games. T ilburg, David Sampimon UniversityGAMES of Belgrade, af- problems relating to centralised GAMES switched studies and re- ter which she went on to distribution systems. She is working During his studies David worked on ceived a Bachelor’s de- study ArtScience at the around the question of who produces several collaborative projects with gree in Art and Technology Interfaculty, The Hague, and who consumes in today's corporate his fellow students that resulted from the Utrecht School of for one year. She recently economy. Through deconstructing an the Arts. He continued his received her Master’s in industry's chain of capitalisation,
0 5 in actual products. For example,
the Feel the Music project that education and recently Media Design and Com- Selena wants to create an overview 5 0 SOCIAL MEDIA uses wearable technology to trans- obtained his Master of Arts munications from the Piet of the current condition of power late sound into vibrations that was in European Media, with a Zwart Institute, Rotterdam. structures. Selena is interested in primarily developed for people suf- major in Music Technology methods that can be used to (re) from the same institution. claim ownership of the public space 4 4 fering from hearing loss. Another 4 5 example is the Geluidenbank proj- in cities, and the factors that define ect, a serious game for the visually and limit this space and its use. 0 4 and mentally impaired. A couch was 4 0
equipped with a computer, a webcam, COMMUNICATION An example of Selena’s work is EAT a Wii controller, speakers, vibrat- IT! City Simulator. This two-player ing plates and an RFID-reader. The game exposes the confrontations couch was developed to expand the and conflicts between public and perception of the visually and men- private interests. It is an attempt tally impaired in an experimental to structure and analyse current AUDIOVISUAL
0 3 and playful way. problems in urban planning, as well
as more general problems of power 3 0 distribution through the example of the food industry and its main interest group, the supermarkets. In future projects, Selena wishes to focus more specifically on softCROSS MEDIA architecture, approaching the 0 2 subject matter in a technological rather than a sentimental way. 2 0 USABILITY 10 CROSS MEDIA CROSS 10 EXPERIENCE MAPPING 0 9 9 0 Anouk Noraly 0 8 Schepers Schiet 8 0
email_ [email protected] email_ [email protected]
70 website_ www.anoukschepers.nl website_ twitter.com/zaaraah 70
Coming up with creative concepts, Exploring the philosophical designing them and bringing them to consequences of the virtualisation life. That's what I like! of humanity. Crazy for new media and gadgets. For her graduation project in com- After studying Publicity De- Noraly Schiet is studying
0 6 munication and multimedia design, sign, a course that mainly Media and Culture at the Noraly Schiet is currently studying Anouk Schepers teamed up with class- focuses on printed media, University of Amsterdam, media and culture at the University 6 0 mate Rian van den Hurk to make an in Antwerp, Anouk Schep- specialising is New Media. of Amsterdam, specialising in new COMMUNICATION audiovisual document about the ers obtained her Bachelor’s Her bachelor thesis deals media. She is also attending a
digitisation of cultural heritage degree in Communication with the connectionEXPERIENCE be- minor course in Swedish. Noraly is in the Netherlands. After complet- and Multimedia Design at tween the real body and especially interested in the way ing the documentary Anouk and Rian the Avans Hogeschool, Uni- digital identity, and how emotional human beings interact with versity of Applied Sciences, this is related to the con- naturally static, mechanical digital
0 5 developed a communication strategy
for Het Geheugen van Nederland, a Breda, specialising in Inter- cept of the cyborg. technology. Modern thinking is based 5 0 SOCIAL MEDIA
national programme where (cultur- actionTHEORY Strategy. The main on rationality. We would like to al) heritage institutions can pub- courses in this specialisa- think that we base all our thoughts 4 6 lish their digitised heritage. This tion are Communication on rationality, that emotions are 47 strategy covers the challenges that and Conceptual Thinking. not important – but they are! Humans Het Geheugen van Nederland will face are emotional creatures, which is in the summer of 2011 and describes largely in contrast with emotionless 0 4 how the communication with the dif- technology. ferent target groups needs to be 4 0 conducted. The strategy will be im- Noraly worked as a researcher and plemented in early 2011. project manager on the Scryption THEORY project at the MediaLAB, Amsterdam. Anouk hopes to find a job where she Noraly and her team developed the can apply her knowledge and creativ- interactive installation Reflact,
0 3 ity, a job where she can develop which creates awareness about the
herself and which covers the many differences between the real you 3 0 aspects of communication and multi- and digital you, for the Scryption media design, with a focus on inter- Museum in Tilburg, an interactive action strategy. In Anouk’s opinion, museum that focuses on the history interaction strategy is the key to and future of written communication.
CROSS MEDIA appropriate,CROSS creative communication, After graduating, Noraly will and the challenge lies in finding the either start a Bachelor’s course in 0 2 right balance between the sender and Philosophy or go to Sweden for an 2 0 the receiver of information. entirely new experience. COMMUNICATION 10 10 CROSS MEDIA HYBRID 0 9 9 0 Casper SONJA VANESSA 0 8 Schipper SCHMITZ 8 0
email_ [email protected] email_ [email protected]
70 website_ www.perceptor.nl website_ www.controlartelite.com 70
PERCEPTOR works across media and Press Control + Ar t + Elite VISUAL ARTS disciplines to create immersive narra- tives that examine and inspire. Sonja-Vanessa Schmitz is a mixed media artist who draws on her Casper Schipper first studied graph- Casper Schipper complet- Sonja-Vanessa Schmitz scientific background when exploring
0 6 ic design at the Royal Academy of ed a Master's degree in completed a Bachelor of the boundaries between knowledge Arts in The Hague, where his grad- Science in Media Technol- Fine Arts with a Major in and imagination, fact and fiction. 6 0
uation project was an interactive ogy at Leiden University. Media Art at the Minerva She was born in Germany and nowCROSS MEDIA installation visualising the con- He has worked as a graphic Academy in Groningen, lives and works in the Netherlands. sequences of Einstein’s Theory of designer at Den Haag CS, followed by a Major in In- Sonja’s projects are about Special Relativity. His interest Buro Petr van Blokland & teractive Media and Envi- developing narrative storylines and in working at the intersection of Claudia Mens and for Jan ronments at the Frank Mohr philosophical concepts, presented Heijnen. Institute in Groningen. in a wide range of technical mediums
0 5 design, art and science led to a
Master of Science degree in Media such as 3D animation, illustration, 5 0
CROSS MEDIA TechnologyCROSS at Leiden University, data visualisation, photography, 4 8 49 with an exchange programme at the installations, sculpture, and Design|Media Arts course at UCLA. simple electronics. She mixes After working on experimental in- science fiction themes with scientific terfaces, interactive installations facts and elements from pop culture and creative research methods, his and kitsch. Her projects and art 0 4 final project, made in collaboration exhibitions can be viewed on her with Bastiaan Terhorst, was an ac- website, Press Control + Art + Elite. 4 0 cessible, illustrated book on the relativity of perception. During her study SonjaDATA VISUALISATION specialised in computer graphics and electronics Casper runs a graphic design studio, and conducted theoretical research PERCEPTOR, together with Bastiaan in philosophy and natural sciences.
0 3 Terhorst. PERCEPTOR tackles inde- This research spanned physics,
pendent and commercial projects that astronomy and microbiology, giving 3 0 use graphic and interface design, her art an empirical foundation. often for use in autonomous inter- One of her very recent projects, active systems and installations. The Large Haredron Collider, is Their work embraces unstable media, based on the Large Hadron Collider scientific methods and tinkering. at CERN in Switzerland. Computer- PERCEPTOR aims to redefine the bound- generated images and 3D animations 0 2 aries of interactive space, visual reveal intangible elements, and the 2 0
language and our understanding of THEORY graphics explain fictive technological reality. In realising their proj- processes or display manuals of ects, PERCEPTOR does not fear code, pseudo-scientific inventions. The hardware or comprehensive research. properties of space and materiality DATA VISUALISATION DATA Casper and Bastiaan’s collabora- play a substantial role in our tive work crosses different media environment. What are things made
10 and disciplines to create immersive of? What holds them together? narratives that both examine and 10 inspire. VISUAL ARTS VISUAL ANIMATION 0 9 9 0 wendy Giselle 0 8 8 0 segaaAUDIOVISUAL r Segura Gelink
email_ [email protected] email_ [email protected]
70 website_ www.wends.nl website_ www.giselleseguragelink.nl 70
A young interactive media profes- Graphic design, androids, sional, ready for the big businesses! computers, data visualisation,CROSS MEDIA gadgets, multimedia, social media, As a student in communication and stop motion, new media, 8bit, multimedia design, Wendy Segaar Wendy Segaar studied Giselle Segura Gelink is games, soldering, Spanish cooking,
0 6 gained a great deal of experience Communication and Multi- currently a Graphic Design Barcelona. in different fields through her in- media Design at the Hoges- student at the W illem de 6 0 ternships. At Merge Media BV, an chool van Amsterdam, Uni- Kooning Academy, Rot- Graphic designer Giselle Segura SOCIAL MEDIA SOCIAL agency that develops cross medial versity of Applied Sciences, terdam. Before that she Gelink is a student at the Willem communication programmes, she was and graduated from the graduated from the Graph- de Kooning Academy and works as a responsible for content production, Interactive Media Depart- ic Lyceum Rotterdam. She freelance designer at her own company. as well as conducting and editing ment. She was a student specialises in cross media She intends to continue this line of assistant for the introduc- design. Giselle will begin work after she graduates. Giselle
0 5 video interviews. Wendy also inves-
5 0 tigated how different media plat- tory course in Interactive her internship at design and her fellow students developed 515 0 DATA VISUALISATION
CROSS MEDIA formsCROSS could be used in high school Media. studio Duel in The Hague a moving data visualisation for the classrooms for Stichting Nederland in September 2010, and will TEDx Rotterdam conference, which she Kennisland. She produced video- and graduate in May 2011. performed on stage. In collaboration text-based manuals, assisted with with a classmate, she also designed the implementation and evaluation an iPhone application, which, by
of workshops for teachers and stu- questioning everyday situations,VISUAL ARTS 0 4 dents, and moderated the teachers' challenges people to think about and students' blog. political issues on a daily basis 4 0 and helps them make choices for For her graduation project at the forthcoming elections. MediaLAB in Amsterdam, Wendy was the team leader and production manager Giselle is an inspiring and dynamic for Transmedia, commissioned by the graphic designer who wants to work COMMUNICATION
0 3 Dutch women’s magazine Libelle and on a wide variety of projects, with
Sanoma Publishing. Her team of pro- different people and utilising 3 0 fessionals from various fields came multiple disciplines. She also up with the concept, design and a intends to expand her skills in trailer for an online drama series. data visualisation, the visual In the next few years Wendy wants to arts, programming, and continue specialise in transmedia storytell- developing her iPhone application, ing, so that she can be involved in which in her opinion is one of the 0 2 projects that incorporate this beau- most interesting projects she worked 2 0 tiful technique, and create online on so far. fictional drama series or an online/ offline campaign for (new) brands,
organisations or art projects. SOCIAL MEDIA USABILITY 10 GAMES 10 0 9 9 0 Pien XANDER 0 8 van der Steen STOLWIJK 8 0
email_ [email protected] email_ [email protected]
70 website_ www.pienvandersteen.nl Information, electronics, media, 70 Creative and critical thinker with the marketing, publishing, new media. ambition to contribute to a healthier and smarter world using new media Xander Stolwijk is a project and digital technology. manager engaged in the design and Pien van der Steen re- Xander Stolwijk studied In- THEORY development of communication systems
0 6 Pien van der Steen works as a proj- ceived a Bachelor’s de- formation and Electronics, in new media. During his studies in ect manager at HOLY Animatieplat- gree in Studies in Arts and followed by a course on media and marketing, he translated 6 0
form, an organisation that develops Culture from Erasmus Uni- Media, Marketing and Pub- off- and online publishing productsCROSS MEDIA GAMES animation projects and educational versity, in Rotterdam. Fol- lishing at the Hogeschool into cross media applications, such tools and services. HOLY considers lowing this she completed van Amsterdam, University as Mijn Volkskrant, a personalised animation a pre-eminent means of a Master’s programme in of Applied Sciences. He online news service that combines communication to induce teenagers New Media and Digital Cul- then completed a pre- offline media (a newspaper) and a 52 53 ture at Utrecht University. Master in New Media at the virtual news platform.
0 5 to think critically about social is-
sues such as sustainability, freedom She was commissioned by University of Amsterdam. 5 0 and human rights. Pien’s particular the Waag Society and ROC His thesis focused on generating interest lies in philosophy and new West-Brabant to co-devel- publicity for a manual about the media with a focus on digital music op a workshop for teachers application and use of EM (Effective
about the use of games, Microorganism),MOBILE a popular microbial technology and culture. MEDIA SOCIAL and especially MMORPGs, technology developed in Japan. Her Master’s thesis Het muzikaal ma- for educational purposes. He investigated various target 0 4 chinewezen en virtuele lichamelijk- groups and communication channels heid (The musical machine-being and for effective publicity and pure 4 0 virtual embodiment) was a theoreti- niche marketing. His interest in a cal and philosophical exploration theoretical approach led Xander to THEORY of the ways in which musicians using research new media across a broader digital technology form cyborgian spectrum, in which he focused on figures and what this means for the subject material such as wiki's, MOBILE
0 3 embodiment of digital music. Despite social media, mobile media and
her great love of music, Pien does surveillance. His work experience 3 0 not pursue a career in the music includes the Mobile Tagging industry; rather, she prefers project at the MediaLAB Amsterdam, creating and sharing knowledge to commissioned by Sparked and the encourage the world to become more employment agency Randstad. This socially aware, using new media and project was organised around the digital technology. In the future, development of an offline QR-campaign 0 2 Pien hopes to combine her current linked to the Internet, that creates 2 0 line of work with teaching and re- a direct link between physical and search in the field of new media, virtual space. In this campaign the digital technology and education, audience uses their smartphones to
with a focus on youth issues. SOCIAL MEDIA interact with physical space. Philip SOUND Man is another HOT100 participant who worked on the Mobile Tagging
10 project. 10 ANIMATION COMMUNICATION 0 9 9 0 Bree Bastiaan 0 8 Tahapary Terhorst 8 0
email_ [email protected] email_ [email protected]
70 website_ www.digibreet.nl website_ www.perceptor.nl 70
A critical, positive-minded and cre- PERCEPTOR works across media ative spirit, with a passion for new me- and disciplines to create immersive dia and a love of art. narratives that examine and inspire.
Bree Tahapary is studying Bastiaan Ter horst has a
Studying new media at the University THEORY Even though Bastiaan Terhorst’s
0 6 of Amsterdam, Bree Tahapary devel- New Media at the Univer- Master of Science degree official diploma from the Willem de oped an interest in the concept of sity of Amsterdam. After in Media Technology from Kooning Academy reads ‘Traditional 6 0 space when it comes to new media. He receiving his Bachelor’s Leiden University. Before Animation’, he spent as much completed his graduation project at degree, he hopes to gain MEDIA SOCIAL starting PERCEPTOR, he time programming and designing the MediaLAB. As part of an inter- an internship where he worked as a designer at as he did animating. Because of 5 4 disciplinary team, he helped create can acquire the necessary V ivified, Netbytes and Stu- the scope of his interests, it 5 5 the first augmented reality art exhi- working experience. He dio Micha Klein. was a logical step to pursue a also intends to follow the Master of Science degree in Media
0 5 bition in the Dutch public space for
Master's programme in New 5 0 the Stedelijk Museum Amsterdam. The Technology at Leiden University.CROSS MEDIA project illustrates that the social Media at the University of He runs PERCEPTOR, a graphic and aspect of interaction is as impor- Amsterdam. interactive design studio with tant as the digital component. This graphic designer Casper Schipper, travelling exhibition, which uses whom he met at the same programme the Layar Reality Browser, avail- at Leiden University. During their able for iPhone and Android smart- studies they collaborated on several 0 4 phones, is part of the museum’s AR- projects, using gestural interfaces, tours programme. interactive installations and 4 0
EXPERIENCE unconventional research methods. The social implications of new me- THEORY dia is another topic that inter- PERCEPTOR tackles both independent ests Bree. He also participated in and commercial projects in the areas the Metareporter project, a website of graphic and interface design, often COMMUNICATION
0 3 about how new media are portrayed on for use in autonomous interactive
a daily basis in Dutch newspapers. systems and installations. Their work 3 0
Bree is also a web editor for Buka embracesCODE unstable media, scientific Mulu, a website for Dutch Moluccan methods and tinkering. PERCEPTOR youth aspiring to empower their po- aims to redefine the boundaries of sition in Dutch society. What Bree’s interactive space, visual language future will look like is something and our understanding of reality. only time can tell – for now he In realising their projects, 0 2 shapes it to involve a creative PERCEPTOR does not fear code, 2 0 mind, critical thinking, social in- hardware or comprehensive research. teraction and a never-ending pas- Casper and Bastiaan’s collaborative sion for the arts. work crosses different media and disciplines to create immersive VISUAL ARTS VISUAL narratives that both examine and inspire. 10 10 VISUAL ARTS DATA VISUALISATION 0 9 9 0 Jelte Egbert 0 8 Timmer Veenstra 8 0
email_ [email protected] email_ [email protected] MOBILE 70 website_ www.setuputrecht.nl website_ http://egbertveenstra.com 70
Critical thinking when new media be- Be astonished by the world and comes culture. interpret clever ideas for this SOCIAL MEDIA SOCIAL already astonishing world. Jelte Timmer is a critical research- er in the field of contemporary digi- After receiving a Bachelor’s Egbert Veenstra received Communication and multimedia
0 6 degree in Social Psychology, his Bachelor’s degree in designer Egbert Veenstra is tal culture. Creativity – in theory USABILITY or in the exploration of new media Jelte Timmer continued his Communication and Mul- convinced that the objects we use in 6 0 technology – has always been a focal education with a Master's timedia Design from the daily life should be obvious in their point in Jelte’s career. Jelte was degree in CreativeEXPERIENCE Develop- NHL University of Applied interaction and almost unnoticeable 5 6 57 a research and concept development ment from the Professional Sciences in Leeuwarden. in their use. He likes to come up intern at Mediamatic Foundation in School of the Arts in Utrecht, A couple of years into his with solutions that seem obvious Amsterdam. Working at Mediamatic followed by another Master's study he developed an once they have been formulated but degree in New Media and interest for interaction almost unattainable when you are
0 5 showed him how playing with tech-
nology enables us to ask questions Digital Culture from Utrecht design. He is passionate trying to grasp them. Egbert is 5 0 about its place in contemporary cul- University. His graduation the- about designing interac- currently employed by Catawiki, ture. In a world where new media be- sis focused on the presence tions and creating inter- the first worldwide trading platform comes culture, thinking critically of neoliberal philosophy in faces that are predictable for collectibles where the trade is
about what these new technologies web 2.0.THEORY and intuitive. based on a centralised catalogue. mean to us and our culture is of Like Wikipedia, this catalogue is vital importance. maintained by the users themselves. 0 4
Jelte’s current employer, SET- For his graduation project, Egbert 4 0 UP Utrecht, is trying to create a teamed up with two fellow students and platform for the contextualisation created Credeble, a web application of new media culture. Reflecting on that manages expenses for a group.
a changing technological society, EXPERIENCE Contrary to some student projects and bridging abstract theoretical that never leave the beta, prototype
0 3 thought and the practice of every- or design stage, their application
day life will remain Jelte’s primary is now used by approximately 1400 3 0
interests. As the Utrecht centre for peopleCODE around the world. Egbert was new media culture, SETUP will be a also one of the three-person team way for Jelte to satisfy these in- behind the Google Switch phone hoax terests, but he is keeping an eye in 2006. Before touch phones even
open for whatever comes his way. COMMUNICATION existed, they designed such an ideal mobile device and sent some weblogs 0 2 a picture of it, along with a rumour about Google and Samsung working on 2 0 it together. Within weeks that same picture was seen all over the world on blogs and websites. ENTREPENEUR 10 THEORY 10 0 9 9 0 Henk ANIMATION Liset 0 8 Van der Velden Verschoore 8 0
email_ [email protected] email_ [email protected]
70 website_ www.hekjenetwork.nl website_ www.mevrouwliset.nl 70
3D modeller and animator, usability Young communication and
designer and co-foUSABILITY under of #hekje. multimedia design professional, blogster, interested in new media and Communication and multimedia de- innovation. sign graduate Henk van der Velden Henk van der Velden stud- Liset Verschoore recently
0 6 never wants to stop learning. Be- ied Communication and graduated in Communica- Communication and multimedia ing a student led to new experienc- Multimedia Design at the tion and Multimedia Design designer Liset Verschoore – 6 0 HAN University of Applied at The Hague University 58 es and there is no reason why that SOCIAL MEDIA ‘mevrouwliset’ on Twitter – is a 59 COMMUNICATION should stop now that he has gradu- Sciences in Ar nhem, where of Applied Sciences. She true all-rounder who is constantly ated. During his studies he worked he became especially in- completed her internship searching for creative, practical at AR Digital Mastering BV, where terested in usability de- at the Centrum Publiek- solutions in her daily work. Liset he made video clips, animations, TV sign and 3D modelling. He sparticipatie (Centre for specialises in co-creation, social completed his graduation Audience Participation), media, marketing, photography,
0 5 commercials and DVD menu designs.
Henk recently teamed up with Ron project at TriMM Training working as a social media usability, accessibility and 5 0 Planken to develop an improved ver- and Interactive MultiMedia consultant. management for multimedia projects. sion of TreinTijden, an Android ap- in the Netherlands. His fa- She works for the Dutch government plication that enables users to plan vourite tools are 3D Studio as a new media advisor and is tasked
their train trips. Previous proj- Max, Photoshop, Fireworks COMMUNICATION with involving the public or target ects include 3D models, photographs and Sony Vegas. groups in different stages of policy
and sculptures. EXPERIENCE development and complex technical 0 4 or political debates. In addition, Henk started the creative company she is a blogster, a fashion-addict 4 0 #hekje with Patrick Davelaar and sharing her outfits and thoughts on Jeroen Wielheesen. #hekje mainly fo- the Internet. cuses on video communication, motion graphices and (3D)animation as tools Characteristic of Liset is that she to convey their clients’ messages. knows what she wants. Her creative
0 3 #hekje also organises workshops on talent is always expressed in quirky,
video and video editing and has practical ideas. She combines on- and 3 0 published volgens #hekje (according offline in all aspects of her life. to #hekje), a book explaining the This means that she understands the basics of audio, video and video new citizen or consumer very well. communication. Henk is dedicated to She can communicate effectively and #hekje and wants to build up a suc- has gained many years of experience cessful, creative company that has a by managing her own personal brand. 0 2 unique look and feel to it. The messages she may (or may not!) post on her Facebook, Twitter or 2 0 Hyves are true reflections of her life. Knowing which emotions to share with people (read: target group) is one of her natural talents. 10 10 CROSS MEDIA VISUAL ARTS VISUAL 0 9 9 0 Edwin Natalie 0 8 Verstraten Vijlbrief 8 0
email_ [email protected] email_ [email protected]
70 website_ www.bureauvers.nl website_ www.linkedin.com/pub/ natalie-vijlbrief/13/662/653 70 Always looking for new ways to de-
sign and representUSABILITY information. No Specialised in combining theory boundaries allowed. and practice of social media to create carefully considered business Edwin Verstraten is an independent Edwin studied Commu- Natalie V ijlbrief received strategies.
0 6 communication and multimedia de- nication and Multimedia her Masters’ degree in New
6 0 616 0 signer with a passion for art, tech- Design at the Avans Ho- Media and Digital Culture Natalie Vijlbrief’s expertise geschool, University of from Utrecht University. She
nology, science, the representation SOCIAL MEDIA includes social media, new media, of information and human emotions Applied Sciences, Breda. has a Bachelor’s degree in intermediality, cross media research, and interactions, and creating hy- He completed his intern- Comparative Arts and fol- usability research, communication, brids of all of the above. Edwin ship at the multidisciplinary lowed many extracurricular social media marketing, and believes that designing information designCOMMUNICATION agency Fabrique in courses in programming, consultancy. She blogs about the Delft. His graduation proj- computer science and cul- use of social media for marketing
0 5 in a meaningful way is one of the
primary responsibilities of media ect called Type-e-motion ture. Her thesis deals with purposes on a Dutch blogsite called 5 0 THEORY designers. He founded his own compa- is a chat application that MEDIA SOCIAL the effects of social media Bijgespijkerd. Natalie has previously ny, Bureau Vers, and in his designs, explores the possibilities of on home, work and public worked in web design, taking care of he is always looking for the most typographically represent- social spaces. the concepts and the architecture as suitable media to get the message ing emotions in chat con- well as the project management. across. Currently Edwin is working versations. on different applications and web- Natalie completed her internship 0 4 sites and is exploring the potential at the Nederlands Uitburo, where of augmented reality and layering. she conceptualised a social media 4 0 strategy, based on research of His graduation project, Type-e-mo- the target audience, the market, tion, is about the representation of the business goals and the current information. This chat-application use of social media. She also made explores the possibilities of digi- recommendations for existing tools,
0 3 tal typography and communication. and discussed the possibilities that
It shows the feeling behind a chat exist for creating personalised 3 0 message. By using design elements tools that perform a similar and typographic elements, position function. Natalie’s ambition is and colour, it interprets the feel- to become a consultant in social ing behind a message. An emotion- media. She is interested in the
model behindARTS VISUAL the application analy- theory as well as the practice ses emotion words using two values: and would like to combine these 0 2 arousal and pleasantness. This makes in a function where she advises 2 0 it possible to make an accurate de- companies on their communication
cision. Moreover, the application and business strategies.USABILITY She has can also adapt to the user. a special interest in applying these strategies for cultural or CROSS MEDIA CROSS educational institutions. 10 10 EXPERIENCE COMMUNICATION 0 9 9 0 SJOUKE Rob 0 8 VISSER de Vormer 8 0
email_ [email protected] email_ [email protected]
70 website_ www.sjoukevisser.nl website_ www.de-vormer.nl 70
Multimedia with education, a useful Skip all the bling bling and combination. Creating material for unnecessary stuff. the next generation, that’s my fasci- nation. Rob de Vormer is a minimalistic, 62 Sjouke V isser studied Com- Rob de Vormer has a Bach- multimedia designer with an eye for 6 3
0 6 Sjouke Visser is a multimedia and munication and Multimedia elor’s degree in Commu- clear concepts and designs. During graphic designer, who specialises Design at the NHL Univer- nication and Multimedia his studies in communication and 6 0
in developing educational tools such sity of Applied Sciences Design from Avans Hoge- multimedia design, he developed manyCROSS MEDIA as games, animations and websites. in Leeuwarden, where heGAMES school, University for Ap- projects, from designing logos and He currently works for Noordhoff focused his technical and plied Sciences, in Breda. video games to shooting commercials Uitgevers in Groningen, one of the graphic skills on creating He intends to follow the and building new installations. largest publishing companies in the educational games. Master's programme Design In his second year he chose to Culture at the VU Universi- specialise in interaction strategy,
0 5 Netherlands. Noordhoff is widening
ty, Amsterdam. 5 0 the scope of its multimedia teach- COMMUNICATION which he says taught him how to ing aids for schools to meet the develop clear concepts for branding requirements of an increasingly from the perspective of the entire digitised world. production process. He realised the importance of being loyal to a He gained experience in poster vision and developing unambiguous, printing and house-style design coherent concepts for a strategy or 0 4 during previous internships at ad- brand. USABILITY 4 0
vertising and web design agencies. COMMUNICATION During his studies he developed His graduation project is an iPhone educational games such as Pulsar, application called Geomuze that which explains the physics of elec- is all about the richness of our tricity. To do this he used graphic everyday surroundings and their value elements drawn in Adobe Fireworks, to designers. Geomuze is a platform
0 3 which were made into an interactive that allows its users to capture
design in Adobe Flash. An intern- inspiration in the physical world 3 0 ship at Noordhoff Uitgevers where – by taking pictures and describing he created a learning environment the environment from their own point as his graduation project resulted of view – and enables them to share in a permanent position that enabled that inspiration with people who are
CROSS MEDIA himCROSS to become involved with several close by. Geomuze was developed in large multimedia projects. He turns collaboration with Alwin Zwets. Alwin 0 2
the publisher’s ideas into digi- was responsible for DATA VISUALISATION the technical 2 0 tal prototypes for products such as realisation and usability; Rob took learning portals for teachers and care of the design and strategy of
students, and educational material the application. VISUAL ARTS for a variety of teaching methods. Sjouke envisions a bright future where the combination of education
10 and innovation is becoming more im- portant. His goal is to participate 10 in the development of the digital education of the future. 0 9 9 0 Diederik Martijn 0 8 8 0 VrENTREPENEUR ijhoef van der Wielen
email_ [email protected] email_ [email protected]
70 website_ www.diederikvrijhoef.nl website_ www.martijnvanderwielen.nl 70
Trying to improve the world by get- Interested in perception and ways to ting the most out of creative people. communicate through interactive augmented visuals. Immersion is the 6 4 Diederik Vrijhoef recently gradu- key! 6 5 ated from the HAN University of Ap- Diederik Vrijhoef graduat- Martijn van der W ielen
0 6 plied Sciences as a communication ed in Communication and holds a Bachelor's degree During his studies Martijn van der 6 0 and multimedia designer. He is one Multimedia Design from in Communication and Wielen discoveredANIMATION that his greatest of the initiators of the New Juice the HAN University of Ap- Multimedia Design from the interest is in creating audiovisual Festival, an art and technology pliedCOMMUNICATION Sciences in Ar nhem Avans Hogeschool, Univer- projects: filming, producing, event in Arnhem that that provides in May 2010. His graduation sity of Applied Sciences, in editing, post-production, motion young artists and creatives with a project involved making Breda. graphics, 3D animation, and so place to exhibit their work. One day and implementing a social forth. He only started making his media strategy for the Dol- visuals interactive – with the aid
0 5 of the event was dedicated to intro-
ducing these artists to businesses lypop Foundation. He spe- of sensors – during his graduation 5 0 so that they could present their re- cialises in social media and project. His paper on how augmented search, vision or work. Diederik has project management. reality can contribute to the published several articles about immersion of video installation leadership and management in large art was the first step towards his companies. graduation project Bonzo.
0 4 Diederik is currently working for Bonzo is an interactive, three- THEORY the Dollypop Foundation. Dolly- dimensional, animated character 4 0 pop is an innovative and creative projected on a wall behind a organisation whose vision is that public trashcan. Infrared sensors combining multiple disciplines will placed inside the trashcan detect lead to better, faster and innova- pedestrians and discarded trash. The tive results. He is also the project character interacts with the users
0 3 leader of CRE-AID, where he helps by trying to get their attention and
businesses devise solutions to making them understand that he wants 3 0 their problems. He presents social to eat some trash. He eats any trash media workshops and is developing he is given and thanks the passers-by a socially engaged art project in in different ways. Bonzo was designed Arnhem, where he teaches children as a huggable, moving characterVISUAL ARTS so
to express themselves in creative MEDIA SOCIAL that he can connect emotionally with ways. Diederik wants to start his people and encourage them to keep 0 2 own company, consulting and advis- the streets clean. Martijn thinks 2 0 ing businesses so that they can be the combination of augmented visuals more creative and innovative. and intuitive interaction is a very
EXPERIENCE powerful form of communication. He wants to explore this terrain CROSS MEDIA CROSS further, and is looking for new ways to develop himself, not only
10 his conceptual capabilities, but his
visual knowhow as well. 10 COMMUNICATION 0 9 9 0 Jeroen Lorena 0 8 8 0 WielheesenARTS VISUAL Zevedei
email_ [email protected] email_ [email protected]
70 website_ www.hekjenetwork.nl website_ www.linkedin.com/in/lorenazevedei 70
Video editor, visual artist , co-found- Young multidisciplinary researcher 6 6 er of #hekje. who wants to participate in new, 67 innovative cross media projects. Communication and multimedia design graduate Jeroen Wielheesen never Jeroen W ielheesen studied Lorena Zevendei graduated Lorena Zevendei was a research
0 6 wants to stop learning. Being a Communication and Multi- as a Librarian and Informa- intern for the Public 2.0 project, student led to new experiences and media Design at the HAN tion Scientist from the Uni- a collaboration between the 6 0 University of Applied Sci- versity of Bucharest and was there is no reason why that should SOCIAL MEDIA Netherlands Media Art Institute and stop now that he has graduated.ANIMATION Je- ences in Ar nhem, where an Erasmus student at the the Institute of Network Cultures, roen’s internship at the audiovisu- he developed an interest University of Amsterdam. In both located in Amsterdam. Public al production company De Grote Jon- in video and animation. He 2008 she started the Mas- 2.0 involves ongoing research gens fostered his interest in video, completed his graduation ter’s programme Book and relating to cultural collections and project at Dollypop. Digital Media Studies at the public. Her internship enabled
0 5 which led to his minor, as well as
to him producing videos for #hekje, Leiden University. Her final her to work in a field entirely new 5 0
and eventually making videos for the SOUND thesis examines the Nether- to her, namely media and video art. Dollypop Foundation. For his gradu- lands Media Art Institute's This extremely fruitful experience ation project Jeroen researched trajectory towards web 2.0. opened up new horizons. As a
streaming media at Dollypop. THEORY continuation of this research she will conduct more extensive research Jeroen started the creative company later this year into curators´ 0 4 #hekje with Patrick Davelaar and needs as users of the collection of Henk van der Velden. #hekje mainly Netherlands Media Art Institute. 4 0 focuses on video communication, motion graphices and (3D)animation Lorena works as a voluntary as tools to convey their clients’ librarian at the Max Euwe Centrum messages. #hekje also organises in Amsterdam. Her tasks here workshops on video and video editing include database management,
0 3 and has published volgens #hekje website administration, creating
(according to #hekje), a book ex- a new library system, helping 3 0 plaining the basics of audio, video EXPERIENCE customers with their research, and and video communication. Like his occasionally helping to organise partners, Jeroen is dedicated to new exhibitions. After she receives #hekje and wants to build up a suc- her Master’s degree Lorena intends
cessful, creativeVISUALISATION DATA company that has a to continue studying communication unique look and feel to it. and new media, and participate in 0 2 new and challenging projects that relate to cultural developments in 2 0 the digital environment. DATA VISUALISATION 10 10 USABILITY 0 9 Alwin 0 8 Zwets
email_ [email protected]
70 website_ www.alwinzwets.nl
68 Using everything and nothing to cre- ate something racy. Find me where USABILITY technology, concepts and design meet. Alwin Zwets obtained his
0 6 During his studies in communication Bachelor’s degree in Com- and multimedia design, Alwin Zwets munication and Multimedia created several, mostly technology- Design at the Avans Hoges- CODE based objects. These ranged from chool, University of Applied a staged student room that inter- Sciences, Breda. He has acts with its users once they sit been freelancing under the on the couch to a learning expe- name 2Liter since his re- cent graduation. Alwin will
0 5 rience exhibit for Naturalis, the National Museum of Natural History continue his education at
in Leiden, the Netherlands, in which Leiden University,EXPERIENCE following the user can learn about botanical the Master’s course in Me- and taxonomic research. Specialised dia Technology. in creative technology, his Bach- elor’s programme in Communication and Multimedia Design taught Alwin 0 4 the skills required to design and develop concepts as well MOBILE as end products.
His graduation project is an iPhone application called Geomuze that is all about the richness of our every- HARDWARE
0 3 day surroundings and their value to designers. Geomuze is a platform that allows its users to capture inspiration in the physical world – by taking pictures and describ- ing the environment from their own point of view – and enables them to share that inspiration with people 0 2 who are close by. Geomuze was de-
veloped in collaboration with Rob COMMUNICATION de Vormer. Alwin was responsible for the technical realisation and us- ability; Rob took care of the design and strategy of the application. 10 HYBRID colophon
Virtueel Platform HOT100 is part of PICNIC Academy 2010
Programme_ Klaas Kuitenbrouwer
Production_ Merel Willemsen
Supported by_ Ministry of Education, Culture and Sciences / OCW
Virtueel Platform HOT100 2010 Mark Poysden programme booklet editors_ Merel Willemsen
Design_ WVDV / Willem, Walewijn www.studiowvdv.nl
Print_ DonMail / cultural publications bv This programme and the out- come of the workshops are Contact_ Virtueel Platform licensed under the Creative Damrak 70, 1012 LM Amsterdam Commons The Netherlands + 31 (0)20 - 6273758 [email protected] www.virtueelplatform.nl facebook.com/virtueelplatform.nl twitter.com/virtueelp Attribution A PDF of this booklet can be downloaded free of charge at_ www.virtueelplatform.nl/hot100
We would like to thank all the Virtueel Platform HOT100 for their fantastic contributions Non commercial and participation in the event; PICNIC for hosting the HOT100 on 23 September 2010; the This is the QR (Quick Response) educational institutions for Code of Virtueel Platform. Do nominating their most talented you have a camera phone? students; and NIMk, NLArchitects, Take a picture of the code. NRC and Nanette Hoogslag, Arts If equipped with the correct No derivative works Holland / UitBuro, SetUp Utrecht, reader software your phone’s Urban Park Laboratory, Philips browser will redirect you to the Design and the Municipality of programmed URL. Each stu- Eindhoven for their input. dent in this booklet has his or her own QR Code linked to a URL, phone number, message Photograph of Rob Hebing by Erik Kroes or other digital item. 3.0 Netherlands license