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Author Juan Pablo Conti Senior Analyst Dataxis Latin America Juan Pablo Conti is based at the Latin American offices of Dataxis in Buenos Aires, Argentina. With over 12 years experience covering the media and telecoms industries, Juan Pablo has been the editor of two UK-based trade magazines: the Daily Mail Group’s Cable & Satellite Communications International (CSCI) and the Institution of Engineering and Technology’s Communications Engineer – both published in London. Prior to joining Dataxis in February 2012, he was the Latin American correspondent for Rapid TV News. He has written numerous technology and market-focused articles about the broadcast, broadband, satellite and wireless sectors. His work has appeared in publications including Engineering & Technology (E&T), International Broadcast Engineer (IBE), Via Satellite, CableLabs’ Specs News & Technology, NFC Times and Flipside magazine. Juan Pablo has also worked as a News TV Producer for America 2 and as the Contents Coordinator for a Web design company in Buenos Aires. He can be contacted at: [email protected] Table of Contents 1. Argentina 1.1 Free-to-Air market 1.1.1. Households with TV sets and FTA reception Chart 1. Households with TV sets (millions) and penetration over total households (%). Argentina, 2008-2018. Chart 2. Households with FTA (millions) and penetration over total households with TV sets (%). Argentina, 2008-2018. 1.1.2. FTA revenues Chart 3. FTA TV advertising expenditure (millions) and percentage over total ad spend (%). Argentina, 2008-2012. 1.2. Distribution strategies of main broadcasters 1.2.1. El Trece Table 1. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of El Trece. Argentina, 2013. 1.2.2. Telefe Table 2. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Telefe. Argentina, 2013. 1.2.3. TV Pública Digital Table 3. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of TV Pública. Argentina, 2013. 1.2.4. Canal 9 Table 4. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Canal 9. Argentina, 2013. 1.2.5. América TV Table 5. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of América TV. Argentina, 2013. 2. Brazil 2.1. Free-to-Air market 2.1.1. Households with TV sets and FTA reception Chart 4. Households with TV sets (millions) and penetration over total households (%). Brazil, 2008-2018. Chart 5. Households with FTA (millions) and penetration over total households with TV sets (%). Brazil, 2008-2018. 2.1.2. FTA revenues Chart 6. FTA TV advertising expenditure (millions) and percentage over total ad spend (%). Brazil, 2008-2012. 2.2. Distribution strategies of main broadcasters 2.2.1. Rede Globo Table 6. Analog FTA, DTT, digital satellite FTA, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Rede Globo. Brazil, 2013. 2.2.2. Rede Record Table 7. Analog FTA, DTT, digital satellite FTA, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Rede Record. Brazil, 2013. 2.2.3. Rede Bandeirantes Table 8. Analog FTA, DTT, digital satellite FTA, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Band. Brazil, 2013. 2.2.4. RedeTV! Table 9. Analog FTA, DTT, digital satellite FTA, Pay-TV, mobile TV, HD, 3D, catch-up TV and international distribution strategies of RedeTV! Brazil, 2013. 2.2.5. SBT Table 10. Analog FTA, DTT, digital satellite FTA, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of SBT. Brazil, 2013. 3. Chile 3.1. Free-to-Air market 3.1.1. Households with TV sets and FTA reception Chart 7. Households with TV sets (millions) and penetration over total households (%). Chile, 2008-2018. Chart 8. Households with FTA (millions) and penetration over total households with TV sets (%). Chile, 2008-2018. 3.1.2. FTA revenues Chart 9. FTA TV advertising expenditure and percentage over total ad spend (%). Chile, 2008-2012. 3.2. Distribution strategies of main broadcasters 3.2.1. TVN (Televisión Nacional de Chile) Table 11. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of TVN. Chile, 2013. 3.2.2. Canal 13 Table 12. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Canal 13. Chile, 2013. 3.2.3. Chilevisión Table 13. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Chilevisión. Chile, 2013. 3.2.4. Mega Table 14. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Mega. Chile, 2013. 4. Colombia 4.1. Free-to-Air market 4.1.1. Households with TV sets and FTA reception Chart 10. Households with TV sets (millions) and penetration over total households (%). Colombia, 2008-2018. Chart 11. Households with FTA (millions) and penetration over total households with TV sets (%). Colombia, 2008-2018. 4.1.2. FTA revenues Chart 12. FTA TV advertising expenditure and percentage over total ad spend (%). Colombia, 2008-2012. 4.2. Distribution strategies of main broadcasters 4.2.1. Caracol TV Table 15. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Caracol TV. Colombia, 2013. 4.2.2. RCN Televisión Table 16. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of RCN Televisión. Colombia, 2013. 5. Mexico 5.1. Free-to-Air market 5.1.1. Households with TV sets and FTA reception Chart 13. Households with TV sets (millions) and penetration over total households (%). Mexico, 2008-2018. Chart 14. Households with FTA (millions) and penetration over total households with TV sets (%). Mexico, 2008-2018. 5.1.2. FTA revenues Chart 15. FTA TV advertising expenditure (millions) and percentage over total ad spend (%). Mexico, 2008-2012. 5.2. Distribution strategies of main broadcasters 5.2.1. Canal de las Estrellas Table 17. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Canal de las Estrellas. Mexico, 2013. 5.2.2. Canal 5 Table 18. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Canal 5. Mexico, 2013. 5.2.3. Gala TV Table 19. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Gala TV. Mexico, 2013. 5.2.4. Azteca Trece Table 20. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Azteca Trece. Mexico, 2013. 5.2.5. Azteca 7 Table 21. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Azteca 7. Mexico, 2013. 6. Peru 6.1. Free-to-Air market 6.1.1. Households with TV sets and FTA reception Chart 16. Households with TV sets (millions) and penetration over total households (%). Peru, 2008-2018. Chart 17. Households with FTA (millions) and penetration over total households with TV sets (%). Peru, 2008-2018. 6.1.2. FTA revenues Chart 18. FTA TV advertising expenditure (millions) and percentage over total ad spend (%). Peru, 2008-2012. 6.2. Distribution strategies of main broadcasters 6.2.1. América Televisión Table 22. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of América Televisión. Peru, 2013. 6.2.2. ATV (Andina de Televisión) Table 23. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of ATV. Peru, 2013. 6.2.3. Frecuencia Latina Table 24. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Frecuencia Latina. Peru, 2013. 6.2.4. Panamericana Televisión Table 25. Analog, DTT, Pay-TV, mobile TV, HD, catch-up TV and international distribution strategies of Panamericana. Peru, 2013. 7. Conclusions 7.1. Households with TV sets and FTA reception Chart 19. Households with TV sets (millions) and penetration over total households (%). Latin America, 2008-2018. Chart 20. Households with TV sets. Market share per country (%). Latin America, 2008-2018. Chart 21. Households with FTA (millions) and penetration over total households with TV sets (%). Latin America, 2008-2018. Chart 22. Households with FTA. Market share per country (%). Latin America, 2008-2018. 7.2. FTA revenues Chart 23. FTA TV advertising expenditure. Market share per country (%). Latin America, 2012. 7.3. Distribution strategies of Latin American broadcasters Table 26. FTA TV broadcasters actively implementing DTT, HD, Pay-TV, mobile TV, online simulcast, catch-up TV, international distribution and social networking strategies. Latin America, 2013. Study Structure and Methodology This report is entitled “New strategies for FTA broadcasting in Latin America”, and was completed in May 2013. It offers a detailed analysis of the progress that FTA TV stations are making towards adapting their traditional broadcast operations to meet changing expectations placed on them by regulators, the advent of digital HD broadcasting technology and new generations of viewers demanding anywhere, anytime and anyhow access to audiovisual content. The work is organized around six country-specific chapters covering Argentina, Brazil, Chile, Colombia, Mexico and Peru. The top 25 FTA broadcasters operating throughout these key Latin American markets were analyzed, while a final chapter was used to provide total regional figures and our conclusions. Each country-specific chapter was subdivided into two main sections. The first one analyzes the historical