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CSR_FEB_COVER_minister1.qxd 2/13/1950 7:25 PM Page 3 RNI No. DELENG/2013/49640 FEBRUARY 2018 | VOLUME 6 | ISSUE 2 | `100 www.csrtimes.org INDIA’S NO. 1 CORPORATE SOCIAL RESPONSIBILITY MAGAZINE INSIDE COVER STORY WETLANDS & URBAN SUSTAINABLE LIVELIHOODS INTERVIEW STRENGTHENING TRADITIONAL SYSTEMS FOR QUALITY HEALTHCARE SHRIPAD YESSO NAIK Union Minister For Ayush CSR_FEB_1_3.qxd 2/13/1950 7:25 PM Page 2 GENDER EQUALITY CORPORATES SHOULD SUPPORT GOVT'S FARM SECTOR INITIATIVES inance Minister Arun Jaitley while announcing the General Budget 2018-19 in Parliament gave a clarion call to double Ffarmers’ income by 2022 when India celebrates its 75th year of Independence. While announcing a slew of new initiatives for the farm sector, Jaitley insisted that the Government’s emphasis was on generating higher incomes for farmers. The Minister said that the Government considers agriculture as an enterprise and wanted to help farmers produce more from the same land parcel at lesser cost and simultaneously realize higher prices for HARISH CHANDRA their produce. The Minister announced that the Government has decided to keep Minimum Support Price (MSP) for all hither to unannounced crops of Kharif at least at one and half times of their production cost. “This historic decision would prove an important step towards doubling the income of our farmers and NITI Ayog in consultation with Central and State Governments will put in place a fool proof mechanism so that farmers will get adequate price for their produce,” the Minister said in his Budget speech. As a primary measure, the Government announced raising THIS HISTORIC ` DECISION WOULD institutional credit for agriculture sector to 11 lakh crore for the year PROVE AN IMPORTANT 2018-19 from `10 lakh crore in 2017-18. Further the Government has STEP TOWARDS plans to promote organic farming in a big way. DOUBLING THE INCOME Organic farming by Farmer Producer Organizations (FPOs) and OF OUR FARMERS AND Village Producers Organizations (VPOs) in large clusters, preferably NITI AYOG IN of 1000 hectares each, will be encouraged. According to Government CONSULTATION WITH CENTRAL AND STATE plans, Women Self Help Groups (SHGs) will also be encouraged to GOVERNMENTS WILL take up organic agriculture in clusters under National Rural Livelihood PUT IN PLACE A FOOL Programme. Also, a sum of `200 crore have been allocated to support PROOF MECHANISM SO organized cultivation of highly specialized medicinal and aromatic THAT FARMERS WILL plants and aid small and cottage industries that manufacture perfumes, GET ADEQUATE PRICE essential oils and other associated products, the Minister added. FOR THEIR PRODUCE The Government move will open new vistas for CSR expenditures. Some of the corporate houses have been encouraging best agricultural practices by supporting SHGs through release of CSR funds. This would now have to be addressed in a more comprehensive manner and supplement government efforts at improving lives of the farmers. CSR TIMES | 1 | FEBRUARY 2018 CSR_FEB_1_3.qxd 2/13/1950 7:25 PM Page 2 COVER STORY CSR TIMES Wetlands & Urban Vol. 6, No 2 08 Sustainable Livelihoods (February 2018) EDITOR’S CHOICE RNI No. DELENG/2013/49640 ISSUE 2 | EDITOR Harish Chandra ASSOCIATE EDITOR Dr Minnie Bodhanwala, Amit Goenka CONSULTING EDITORS 6 VOLUME KN Jayaraj, Prashant Das SPECIAL CORRESPONDENTS | Dr Sudipta Narayan Roy (WB), Ilaria Gualtieri (West Asia) CORRESPONDENTS G Shiva (AP), Subramanya Shastri (MS) PHOTOGRAPHER Anurag Nanda DESIGNER FEBRUARY 2018 FEBRUARY CSR TIMES Suman CONTENT VICE PRESIDENT SALES & MARKETING Rajesh Manglani HEAD OPERATIONS & MARKETING GREEN REVOLUTION BILATERAL RELATIONS Rajesh Thakur India-Russia: A Privileged Customised Fertilizers: A SOCIAL INITIATIVE GM MARKETING Solution For Poor Yield, 18 Partnership Shruti Jain, Manoj Sandal 04 MGL The Bands performing at the ‘Beating Retreat’ ceremony, at Vijay Chowk, in New Delhi on Farmers’ Poverty BUSINESS DEVELOPMENT HEAD January 29, 2018, to mark end of 69th Republic Day Celebrations SAVING GIRL CHILD 26 Muskaan Reema Garg INTERVIEW Saving The girl child WATER TECHNOLOGY MARKETING MANAGER very year on the cold evening The ceremony this year at 20 From FGM Akanksha Sharma Strengthening Traditional A New Desalination Eof January 29, sounds of the Vijay Chowk saw several military 06 Systems For Quality 28 Method Offers PRODUCTION MANAGER SUSTAINABLE DEVELOPMENT Rahul Thakur bands resonate through the Raisina bands, pipes and drums bands Healthcare Low-Cost Alternative To Hills, the seat of Government of from regimental centres and Need for adoption of Big Data Purify Salty Water CIRCULATION HEAD SOCIAL INITIATIVE Analytics (BDA): to stay com- Rahul Halder India. This military ceremony battalions enthralling the crowd, 22 30-31 | SOCIAL SNIPPETS TATA INSTITUTE OF petitive for SMEs in India LEGAL ADVISOR marks the end of the four-day-long with a clear sky and pleasant SOCIAL SCIENCES SAVING HERITAGE Suman Dobal 12 EXPERT VIEW Republic Day function beginning weather adding to the cheerful A World Class Community Turkish Whistling Language Of ADVISOR Engaged University CSR Funds Can Bridge Gaps Mridual Pathak (USA), with the Republic Day parade on atmosphere. Several performances Northern Village Of Kusköy In Education Sector 32 Roob Kirat (UAE), Girish Kumar, Demonstrating Ways to 24 Now On UNESCO List Ravi Shankar, BS Dhillon the morning of January 26. Amid by the Army, Air Force and Naval Achieve Sustainable SOCIAL EVENT PRINTED & PUBLISHED BY soulful classical renditions and foot- bands, among other troupes, Development Goals in Six Harish Chandra for First Step Foundation tapping numbers filling the air, the thrilled the audience with patriotic Districts of Maharashtra Wadia Hospitals organizes PUBLISHED AT Beating Retreat ceremony marks fervour, as they cheered loudly 34 Little Hearts Marathon 2018 312, Vardhman Sunrize Plaza, SOCIAL JUSTICE Vasundhara Enclave, Delhi-110096 the culmination of the celebrations against the backdrop of a ELECTORAL REFORMS Phone: 011-43085920 Social Justice- of India becoming a Republic. delightful twilight. 16 Much To Attain One Nation-One Election: 36 Scope & Caution EDITORIAL MENTOR SIDHARTH MISHRA F E E D B A C K [email protected] www.linkedin.com/in/csrtimesmag www.facebook.com/csrtimesmag www.csrtimes.org www.twitter.com/csrtimesmag PRINTED AT : OM Printers, Patparganj Industrial Area, New Delhi - 110092 DISCLAIMER: All views expressed in this issue are that of the respective authors. The publishers may not agree with the independent views expressed in this magazine. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. COPYRIGHT: No content, text or image of this magazine is permissible for reproduction in any form, print or digital, without written consent of the Editor. CSR TIMES | 2 | FEBRUARY 2018 CSR_FEBRUARY 2018.qxd 2/13/1950 7:25 PM Page 4 GREEN REVOLUTION use of fertilisers, thus contributing to better crop productivity. CF units can be set up with low investments in the range of `50-60 crore and the gestation period for every unit is only 7-10 months. In comparison, a urea plant typically needs an initial investment of about `400 to India, the agricultural produce output will 500 crore and has a turn-around period of increase. Simultaneously the distribution & three to four years. availability of fertilizer will be better. The production of urea during 2015-16 Customized fertilizer satisfies crop’s was 244.75 lakh metric tonnes with the nutritional demand, specific to area, soil, contribution of Public Sector, cooperative and growth stage of plant. sector and private sector as 70.80, 69.36 and ● CF enhances crop productivity with better 104.59 lakh metric tonnes respectively. At benefit cost ratio. present, there are 30 urea units in our country. ● It is a one-time application of all macro and Out of these thirty urea units, 27 urea units use micro nutrients, except nitrogen, and is Natural Gas (using either domestic gas/LNG hence convenient to use. or both) as feedstock and fuel and remaining ● It promotes balanced application of three urea units viz (i) MCFL Mangalore (ii) nutrients. Petrochemicals Corp and Nagarjuna Fertilisers MFL, Manali and (iii) SPIC Turicorin use ● It is granulated to ensure uniform are some of the companies which are betting Naptha as feedstock and fuel. distribution of nutrients. big on customized fertilisers. It is estimated The total production of urea in 2016-17 that over `700 crore investments would be was 242.01 lakh metric tonnes as compared to CUSTOMISED FERTILIZERS AVAILABILITY OF CF made by these companies to make need-based annual assessment capacity of 207.54 lakh Tata Chemicals is one of the pioneers in soil nutrients. Several private companies aim to million tonnes. In 2015-16, as mentioned A SOLUTION FOR POOR YIELD, FARMERS’ POVERTY the field of customised fertilizers. Sold under set up over the dozen of new customized earlier the total production was 244.75 lakh the brand name Paras Farmoola, these fertilisers’ plants at an approximate investment metric tonnes with the contribution of public, Neeti Jha examines the benefits of Narendra Modi fertilisers contain macro and micro nutrients of `60 crore each. cooperative and private sectors as 70.80, 69.36 required by selected crops in specific regions. These customised fertilizers promote and 104.59 lakh metric tonnes respectively. Govt’s push to more yield fertilisers They have been developed on the basis of soil, sustainable agriculture by maintaining