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CHAPTER I INTRODUCTION and METHODOLOGY 1.1 Background of the Study 1.2 Need and Significance 1.3 Statement of the Research Probl

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CHAPTER I INTRODUCTION and METHODOLOGY 1.1 Background of the Study 1.2 Need and Significance 1.3 Statement of the Research Probl CHAPTER I INTRODUCTION AND METHODOLOGY 1.1 Background of the Study 1.2 Need and Significance 1.3 Statement of the Research Problem 1.4 Fundamental Concepts 1.5 Objectives of the Study 1.6 Hypotheses 1.7 Research Methodology 1.8 Survey of Literature 1.9 Chapterisation Scheme 1.10 Limitations of the Study CHAPTER I INTRODUCTION AND METHODOLOGY 1.1 Background of the study In this chapter attempt is made to lay down the structural I'ramework of research in\'eslii>ation. h^ this structural framework an attempt is made to focus on riitional of the study. The core objecti\'c mix have been identified and appropriate hypotheses is lormulated. Then the segment of research metliodoloi^ focusin,i> on descriptive and exploratory methods of research have been ^iven. A scheme of presentation and principle areas of limitations have been highlighted. Pune is emerging as a high growth potential of tourism destination for foreign tourists as well as domestic tourists in India. Pune has become a most favored destination for foreign and domestic toiirisls due (o its (.'merging sc'cnario of all round dex'eloi^ment. climate and cosmopolitan culture. Pune has emerged as the cultural, educalional, IT. historic'al. automobile and sports c'apital of Maharaslitra. The International Marathon. Commonwealth Youth Games have been organized in Puu('. This has placed Pune on the map of international sports tourism and opened a tloocl gate for sports tourism in India. Puu(' is known for the histoiy of battles between Maratha ruler and Moghals. The evidences of living histoiy viz forts are the magnetic attractions to the inbound and outbound tourists. Pune has de\'cloped world ciass institutions of science. technolog\^ and managenu'ui. It Iras ten universities of 'Fi\'(' Star' rating obtained from Ni\AC'. Its significance as a hot spot center of tourism can be focused with tlu' help of empirical evidence. Pune has the highest number of students for study from different parts of the country. Even out of total foreign students come for study in India, 45% of total come for study to Pune. Thus, Pune has a record share in education tourism in India. Medical tourism is an emerging tourism business in global tourism market. Pune is emerging a favored destination for foreign medical tourists. It has highly qualified, skilled and professional doctors, nurses with world class standard of hospitals. The cost benefits analysis of foreign medical tourists, a self explosion of patients’ experience is an evidence of success of foreign medical tourist. The case study of medical tourism is published and it has become the ethical and true promotional campaign of medical tourism of Pune Pune has become one of the leading centers of information technology. It has a famous Hinjawadi IT park. There are also numbers of IT parks in different parts of city. Most of the foreign IT companies have their business centers along with India’s leading IT companies viz. Infosys, Wipro, Satyam, KPIT, etc. The IT companies have outsourcing business. The growing IT business and availability of trained and professional human resources, modem infrastructure and supportive attitude of political leaders have provided boost up to development of IT business. This has increased the foreign business tourists to Pune. A world class business tourism is growing in Pune. An innovative area of Agri Tourism has been developed in Pune to generate rural employment and income. So Agri Tourism is package approach to supplement rural income and integrate the urban city bread population with real India. The highly developed industrial sector, modem infrastmcture, a modem network of communications, a world class standard star hotels, railways, roads and railway have transform Pune as a leading high growth center of tourism in Maharashtra. Therefore, an attempt is made lor research probe into multi facets research study of tourism of Pune. A multi parameter analysis is undertaken to hitfhli^ht the sensitive problems, i^rowth and explores the future prospects of tourism of Pune. 1.2 NEED AND SIGIFICANCE OF THE STUDY : Tourism is an acti\'ity which has dominant economic impact on International Horizon. Due to its economic and other advantages tourism can be helpful in the development of poor economies like India. Tourism helps to improve the balance of payment situation by earning in Foreign Exchange. It is. therefore, utmost necessity for India to develop its tourism activity and tourism development programmes for the following reasons. 1) To improx’e the balanc'c of payment situation. 2) To overcome the problems of regional imbalance. 3) To generate employment opportunities. 4) To foster International Co-ordination. 5) To achieve National Integration. 6) To promote the liandicrafts. An important feature of the present centuiy is an emergence of tourism as an industiy in developing countries. This can be justified on economic grounds. To get success in tourism business. India has to adopt scientific approach and sound planning. Fortunately the subject of tourism is attracting the attention of researchers. In the present study efforts have been made to assess the development of tourism industry at National Level as well as scope for development of tourism industry at Maharashtra Level in general and to locate the potential tourist centers in Pune city and Pune District. In Maharashtra M/F.D.C. is playing very important role in developing tourist centers all over the Maharashtra. M.T.IXC. has already taken the decision to develop the tourist estates in dllTerent parts of the state, in which private investments will be attracted. Various tourist points at Mahabaleshwar and Matheran are being renovated. Within a short period of time the surrounding villages around Mahabaleshwar shall also be developed so that the pressure on Mahabaleshwar shall be reduced. Similarly in Konkan Area tourist centers at Tarkarli. Murud Janjira. Ganpatipule, and Harihareshwar are also being developed. Thus, it c'an be said that Maharashtra is not lagging behind as compared to other states as regards development of tourism industiy. However, it is necessaw to make more budgetaiy pro\isions in the State Budget for Toiuism sector. This will add to the re\'('nue of the Government, in addition to creation of employment of tourism centers. The present study also aims to evaluate the role played by M.T.rxC. in the promotion and development of tourism activity in Maharashtra. The study of tourism in Pune District is also equally important as Pune City and Pune f)istricl is having cultural and historical background. In Pune I^istrict there are many forts, pilgrimage centers, museums . lakes, hill stations, meditation centers, natiu'e cure centers. etc. ha\'e been located. Pune Festival is being organized e\'ery year during Ganpati Utsav in which many tourist from other slates and countries visit Pime City. I'he present study examines the impact of tourism on infrastructural dev('lopmeni. The olht'r variables such as quantity 4 and quality of transport, accommodation, entertainment and recreation . trainint^ , marketing and publicity etc. shall also be studied. The researchcr has ])ro\’ided the full coverage oi' tourism places, practices and emerging; new and innovative arcs of lourism business in Pune district. After a descriptive probe of researc'h the researcher with the help of structured questionnaire and close ended questions collected the data and information for the commercial analysis in the research study. The researcher has adopted a multiparamter commercial analysis in the study. The researcher for commercial analysis quantil'ied the commercial parameters namely viz. total number of tours conducted by tourists companies, investments, growth rate, a\'crage turnover, average employees, breakup of expenses on tours by tourists, means of transport availed by tourists, place of Ihcir slay etc. Tlic detailed multiparamcler commercial analysis is given in the core chapier of collection of data and analysis. 1.3 STATEMENT OF THE RESEARCH PROBLEM The present study is titled as: “AN ANALYTICAL STUDY OF THE PROBLEMS OF TOURISM INDUSTRY AND ITS MARKETING POTENTIAL IN PUNE DISTRICT - A COMMERCIAL ANALYSIS” 1.4 FUNDAMENTAL CONCEPTS IN TOURISM:- The researcher would lik(' to clarify the meaning of various concepts used in the present research work. These concepts liave been clarified with the help of the authentic definitions as embodied in the classic work on tourism. 'Fhese have been explained in the subsequent paragraplis. 1.4.1. Tourist: The origin of the word TonrisL’ dates back to 1292 A.D. h has come li-oni the word Tour', The lerin Tourist’ as has been used in the context of the present research work means. ‘Person’ who goes on lioliday to visit places away from his home Ibr a period not less than 24 hours. 1.4.2. TOUR : Tour means. ‘Journey to various places and coming back in the end to the place the journey started from’. 1.4.3 TOUR OPERATOR : Tour operator means. 'Person or a Company which organizes and sells tours, destinations, travel and fixes itineraiy’. 1.4.4 TRAVELLER : Tra\Tller is defined as, ‘A person who travels from one place to another for various purposes such as Business . Leisure. Medical Treatment. Meeting the relatives etc’. 1.4.5 EXCURSIONISTS : Excursionists is defined as. Temporary visitors staying less than 24 hours, including cruise travellers but excluding travellers in transit'. 1.4.6 TOURISM ; The word “Tourism” is related to Tour’ which is derived from a latin word “Tomos”. “Tomos” means a tool for describing a circle or turners wheel. It was as late as 1643 that the term was first used in the sense of going round or travelling from places to places, around an excursion, a journey including visiting a number of places in circuit or sequence, circuitous journey, embracing the principal places of a country or region.
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