Tourism Statistics of Maharashtra

Final Report (April 2011 - March 2012)

Maharashtra Tourism Development Corporation (MTDC)

ACNielsen ORG-MARG Pvt. Ltd.

MTDC ACNielsen ORG-MARG

Executive Summary E.0 Tourism in Maharashtra India, a tourism hotspot in the world, has a large bouquet of tourist attractions to boast of. Its widespread diversity has always attracted both foreigners as well as its’ own citizens alike, to explore its mirth and gaiety that it has to offer the world.

The name Maharashtra first appeared in a 7th century inscription and in a Chinese traveler's account. Its name may have originated from rathi , which means, "chariot driver". At that age Maharashtra was full of builders and drivers of chariots who formed a maharathis , a "fighting force." The state known for its sheer size and diversity is located on the western part of the country. It has a varied landscape bounded by the Western Ghats that stretch out into the mists as far as the eye can see. The innumerous forts, that adorn the State, stands proud and strong, depicting its historic past. Additionally scores of temples sculpted into and out of basalt rock, throng the atmosphere. Its diverse and colorful cultures are all woven into one gigantic quilt that represents the true nature of the State. The colorful festivals of the State galvanise the sleepy thousands into fervent motion. And her miles of silver, white beaches, stretched taut and inviting over the entire coast. The exquisite Mashru and Himru crafts, Bidri Ware, Paithani Saris, Sawantwadi Crafts, Warli Paintings, Kolhapuri Chappals draw immense tourists from various corners of the country.

E.1 Research Aim Aim of the proposed research would be to collect relevant tourist related statistics, from the State of Maharashtra, which would enable analyzing subtle trends as well as preparation of month wise and annual estimates separately for foreign and domestic visitors –with a break –up of overnight tourists & same day visitors for the selected tourist places.

E.2 Research Methodology

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The detailed methodology followed for estimating the total number of domestic and foreign visitors and tourists to the state of Maharashtra from October 2011 till March 2012 is given in the Annexure -1 of this report. The estimation procedure used is given in detail in Annexure – 2 of this report. The Methodology, Estimation Procedure and the survey instruments were developed by the Market Research Division of Ministry of tourism, Government of India.

However, to briefly define the methodology, the various steps of the operational methodology are given below:- a. This study was conducted in 34 districts of Maharashtra and at 147 destinations of tourist interest b. Selection of Tourist Destinations and Locations: Important destinations of tourist attraction and their location in the district were selected in consultation with the State Tourism Department c. Survey Period: The field survey was conducted for a period of 12 months (October 2011 till March 2012) at selected destinations. In a particular month at a particular destination the survey was done for 7 days covering two specified weeks. The details are available at Annexure-1 d. Survey Instruments: The survey instruments or questionnaires given at Annexure - 3 covers three types of survey, namely, survey at destinations (Short Survey), survey at exit point(s) (Exit Point Survey) and survey at accommodation units (AUs) specified briefly below. e. In total of 4 surveys were conducted for this study. They were:
The Counting Survey: In this survey, head counts were taken at each tourist destination in the state. This survey was conducted every month from October 2011 till March 2012
The Short Survey: In this survey, 800 tourists per district were interviewed at each tourist location and information regarding tourists’ duration of visit, place of stay, frequency of visit, nationality/residence state, etc. was collected. This survey was conducted every month from October 2011 till March 2012

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The Accommodation Survey: In this survey, accommodation units in the district were visited and information regarding number of domestic and foreign guests staying, number of bed nights spent, employee details and residency state/ country of guests was collected. This survey was done every month from October 2011 till March 2012
The Exit Survey: In this survey, information regarding, background of tourists, their expenditure, their place of stay, mode of traveling, etc. were collected. This survey was conducted on a quarterly basis and 200 tourists or visitors were interviewed per district each quarter in this survey. f. Data from all the above surveys were used to calculate the number of tourists or visitors to the districts and hence to the state of Maharashtra.

E.3 Methodology for Estimation of Domestic and Foreign Tourists Visit at District Level

II. Definitions

The definitions of various terms to be used in the survey are given below.

Usual place of Residence: The usual place of residence of a person is the village/ town where the person has been staying continuously for at least 6 months prior to the date of the survey.

Usual Environment: The usual environment refers to the geographical boundaries within which a person moves within his/ her regular routine of life .

Trip: A trip refers to the travel by a person from the time of departure from his usual environment until he/ she returns. It, thus, refers to a round trip. A trip may be made up of visits to different places.

Visitor: A visitor is a traveler taking a trip to a main destination outside his/ her usual environment for any main purpose (business, leisure or other personal purpose) other than to be employed at the place visited.

Tourist: A visitor is classified as a tourist if his/ her trip includes an overnight stay. A tourist is also referred to as an overnight visitor.

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Same-day visitor: A visitor is classified as a same-day visitor if his/ her trip does not include an overnight stay. A same-day visitor is also referred to as an excursionist .

Exclusion : The same-day visitors at a tourist destination for whom the tourism destination is part of their usual environment, are not considered same-day visitors for the purpose of this survey.

Foreign Visitor: A visitor having a foreign passport will be treated as a foreign visitor . Even a Non- Resident Indian (NRI) will be treated as a foreign visitor. NRIs have Indian passports but may be living, or are likely to live, in other countries for 6 months or more.

Domestic Visitor: A visitor, who is a resident Indian, will be treated as a domestic visitor .

Tourist Destination: The tourist destinations would generally be as defined by the State in terms of geographical area and tourist interest. A tourist destination should be a clearly identified area/ location. A tourist location could be a ticketed closed area, non- ticketed closed area, or an open area without clearly specified boundaries. It may be a location maintained by Central Govt., State Govt., local body or any other organization, including those run by the private sector. A tourist location may consist of more than one tourist spots. However, the following norms should be adhered to for identifying a tourist location as a tourist destination: (i) Each ticketed tourist location will be considered as one tourist destination irrespective of the number of tourist spots at that location covered under the common ticket. (ii) If there are 2 or more tourist spots within close proximity which are not ticketed, the location would be considered to be a single destination if a visitor usually visits most or all the spots in the same visit.

Town: Definition of the town will be same as that used in 2001 Population Census of India.

III. Objective The field survey in a State will be conducted for a period of 12 months in all districts of the State. The survey will be used to obtain the following month-wise information for each district: a. Estimated number of visits (i) Visits by overnight visitors- staying at accommodation units; - staying with friends and relatives - others, such as those staying in tented accommodations provided by State Govt. or by any other charitable organizations, etc. (ii) Visits by same-day visitors b. Profile of visitors, their expenditure pattern, purpose of visits, etc. c. Occupancy rates and direct employment in accommodation units.

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IV. Approach

To meet the objectives, first the tourist destinations have to be identified before the start of the survey. Two possible variables studied for identification of the tourist destination were number of tourists and number of accommodation units. However, interaction of the consultant with the state authority revealed that past data on number of tourists at various destinations are generally not available. Similarly, the analysis of the unit level data of Economic Census 2005 revealed that data on number of hotels below the district level are not available. Therefore, first towns important from tourist angle have to be identified. All the tourist destinations in the identified towns will be covered in the survey. In the identified towns two types of survey, namely Survey at tourist destination and Survey of Accommodation units will be done. The survey of tourist destination will broadly provide the estimate of tourists for leisure purpose, however, the purpose of the survey is to have an estimate of tourists for all type of purposes such as visiting friends and relatives, business, etc. Similarly, the Survey at tourist destination and at Accommodation unit will not provide information about the visitors staying with friends and relatives and in accommodation units but not visiting any tourist destination as well as same day visitors not visitors not visiting any tourist destinations. To get these information surveys at important Entry/Exit Points of the district will be also conducted. The ratio obtained from this exit survey will be used to find out the estimate of tourist for non-leisure purposes. However, this adjustment will be done only at district level.

The district level estimates will be worked out by adding the leisure tourists at all the towns covered in the survey and multiplying it by the ratio of total urban population of the district to the total population of the towns covered in the survey. The estimate of non- leisure tourists will be worked out from the data of exit survey and added to the estimate of leisure tourists to find out the district level estimate of visitors. The state level estimate of visitors (tourists and same day visitors) will be worked out by adding the district level estimates of visitors.

V. Methodology

The methodology envisages three stage sampling. The first stage units will be the towns important from tourism perspective, the second stage units will be the tourist destinations in the selected town or linked to the selected town, and the visitors within a tourist destination will constitute the third stage units. The procedure for selection of first, second and third stage units are given below:

(i) Selection of Towns important for Tourism In the absence of reliable information about the number of tourists or accommodation units at tourist destination, towns, which are important from tourism perspective, will be identified in each district in consultation with the State Government. Apart from such towns, the towns which cater to the accommodation needs of visitors to important tourist destinations located in non-urban areas will also be identified. For the latter cases, only

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MTDC ACNielsen ORG-MARG one – the most important – town will be identified with one tourist destination. Therefore, as per this methodology, the first stage in this survey will be the identification of towns important for tourism purposes.

(ii) Selection of Tourist Destinations in the Selected Town All the tourist destinations in a selected town will be covered in the survey. In case the number of tourist destinations in the selected town is large, only the important ones will be covered in the survey.

E.4 Tourist Destinations Surveyed

The destinations which were included in the study are given below. These destinations were included, based on secondary research and after discussions with officials from Maharashtra Tourism Development Corporation (MTDC).

Districts Destination AHMEDNAGA R Shirdi Shanisignapur Siddhivinayak - Siddhatek Ahmednagar fort Newas Kalasubai Harischandra Bhandardara Ravekudi AKOLA Narnala wildlife sanctuary Balapur AMRAVATI Chikhaldhara, Gugamal National park Amravati Ridhapur Gavilg ad AURANGABAD AJANTA DAULATABAD ELLORA BIBI KA MAKBARA GRISHNESHWAR -jyotir ling Shri Bhadra Maruti Temple Paithan - Jayakwadi Fardapur Pitalkhora

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Districts Destination BEED Kapildhara Parali Vaishnath Naigaon Peacock Sanctuary Sautada Water Fall Amb ajogai BHANDARA Ambagar Fort Pauni Fort BULDHANA Shegaon DaityaSudan Temple Lonar Crater Sindkedraja CHANDRAPUR Nagbhir -Ghodajahar Picnic Spot Tadoba, Tadoba national park DHULE Anerdam Wildlife Sanctury Nakan Lake Bhamragarh wild life sanctuary GADCHIROLI Ghadchiroli Chaprala wild life sanctuary Markandeshwar GONDIA Nayagaon Sanctury HINGOLI Aundha Nagnath Narsi Namdev Mallinath Digambar Jain JALGAON Adavad Changdev, Bhusawal Amalner Tirth -Pandherpur Patanadevi -Tem ple Pali JALNA Shree Ganesh of Rajur, The Matsyodari Devi Temple & Moti bagh,Jani Samarta Anandi Swami Temple KOLHAPUR Vishalgad Fort Panhala fort Rankala lake, Mahalaxmi Temple, Maharaja palace,

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Districts Destination Radhanagri Wildlife Sanctuary Shali ni Palace, Mandre Museum Jyotiba Dajpur Bison Sanctuary Gaganbawada LATUR Siddheshwar, Ganj Goali MUMBAI Gateway of India Prince of wales museum, Jahangir art gallery Hanging Garden Mahalaxmi temple Haji Ali Sidhivinayak Elepha nta caves Nehru Planetarium Girgaon Chowpatty MUMBAI Sanjay Gandhi National park SUBURBAN Kanheri Caves Mahakali Caves Girlbert Hill, Andheri Juhu Chowpatty Aksa Beach Madh Island NAGPUR Pench National park RAMTEK Mansar Nagardha n Fort Dikshabhoomi Ambhora NANDURBAR Toranmal, Toranmal shiv temple, Hidimba's forest, Sardar Sarovar Project - kevadia dam,Saranga Khera Fort of Akka Rani Sideshwar Temple Sarangkheda NASIK Trimbakeshwar Pandav caves,

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Districts Destination Igatpuri Ozar khed Dam Saptashringi Nandurmadhyamshwar Bird Sanctuary Gangapur Dam Kalaramram Mandir, Panchavti NANDED Sahastra kund Painganga wildlife sanctuary Mahurgad Nanded Fort Sachkant Gurudwara Mahur Caves Kandhar Fort OSMANABAD Ramlinga m ghat Tulja Devi Osmanabad Fort PARBHANI Hajarat Turabul Huq Pathri, Shirdi Saibaba Janmshtan Mandir. Pardeshwar Nemagiri PUNE Shivneri Fort Bhimashanker -Jyotirling Aland (Samadhi of Sant Driyaneshwar) LONAVALE, KHANDALA LOHAGAR H KARLA CAVES DEHU Kelkar Museum, Sinhgad, (Fort) Picnic Spot For Lovers Ranjangaon (Ashtvinayak) Shaniwar wada, Agha Khan Place Shinde ka Chattri ( Architecture, Memorial ) Katraj Garden Moregaon (Ashtvinayak) Rajgarh Fort

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Districts Destination Torna Fort Theur(ashtvinayak) Khurundar Fort JEJURI Panshet Dam Purandar Fort Lenyadri (Ashtavinayak) Ozar (Astvinayak) RAIGHAD Matheran Raigarh Fort Devnagar Mandva Harihareshwar Kashir AKSHI - Nagao (Beach) Kihim (Beach) karnala Bird Sanctuary Alibag, Fort Murud -Janjira Mahad (Ashtavinayak) Pali (ashtav inayak) Shrivadhan RATNAGIRI Harnai Fort Ratnadurg Fort Ratnadurg Palace Tilak Birth Place Rajapur Ganga Dapoli Anjarla Jhewa Palace Bhatye Beach Pa was Jaygarh Fort Purnagad Fort Mahagarh Beach Murud Beach Lote Parshuram

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Districts Destination Derwan Guhagar Velneshwar Ganpatipule SANGLI Sagareshwar Wildlife Sanctuary Chandoli Audumbar, SATARA Mahabale/prapgarh fort Kas Pathar Tapoda Thosegarh Gondawale Maharaj Math Aundh museum Shikar Signapur Sajangarh Koyna Dam Bangnoli Panchgani Shri Bhavani Museum Ajinkyatra fort SINDHUDURG Malvan beach Malvan Fort Vengorla Beach Shiroda Beach Arunda Creek Unkeshwar Temple & B each Dhamapur Pinguri Achara Beach Bhogwe Beach Dodamarg (Talkot) Tilhari Dam Napapne Waterfalls Sagareshwar Beach Tarkarli Vijaydurg fort Amboli Waterfall

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Districts Destination SOLAPUR Akalkote Pandharpur Sidheswar Temple Akluj THANE Vajreshwari/ Ganeshpuri Vasai Fort Ambarnath Titwala Satpati Akloli Bordi Ghodbandar Jawhar Bassin Fort Malshej Ghat WARDHA SEVAGRAM WASHIM Shirpur ( Parshwanath Digamber Jain Mandir) Balaji Mandir YAVATMAL Kalamb Tipeshwar Sanctury Umerkhed Wild Life Sanctuary

E.5 Sample Covered in Destination Survey

Districts Destination Sample Sample Covered in Covered in Destination District AHMEDNAGAR Shirdi 600 75 Shanisignapur 75 Siddhivinayak - Siddhatek 75 Ahmednagar fort 75 Newas 75 Kalasubai Harischandra 75 Bhandardara 75 Ravekudi 75 AKOLA Narnala wildlife sanctuary 600 300 Balapur 300 AMRAVATI Chikhaldhara, 600 120

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Districts Destination Sample Sample Covered in Covered in Destination District Gugamal National park 120 Amravati 120 Ridhapur 120 Gavilgad 120 AURANGABAD AJANTA 600 70 DAULATABAD 70 ELLORA 70 BIBI KA MAKBARA 70 GRISHNESHWAR -jyotir ling 70 Shri Bhadra Maruti Temple 70 Paithan - Jayakwadi 60 Fardapur 60 Pitalkhora 60 BEED Kapildhara 600 120 Parali Vaishnath 120 Naigaon Peacock Sanctuar y 120 Sautada Water Fall 120 Ambajogai 120 BHANDARA Ambagar Fort 600 300 Pauni Fort 300 BULDHANA Shegaon 600 150 DaityaSudan Temple 150 Lonar Crater 150 Sindkedraja 150 CHANDRAPUR Nagbhir -Ghodajahar Picnic Spot 600 300 Tadoba, Tado ba national park 300 DHULE Anerdam Wildlife Sanctury 600 200 Nakan Lake 200 Bhamragarh wild life sanctuary 200 GADCHIROLI Ghadchiroli 600 200 Chaprala wild life sanctuary 200 Markandeshwar 200 GONDIA Nayagaon Sanctury 600 600 HINGOLI Au ndha Nagnath 600 200 Narsi Namdev 200 Mallinath Digambar Jain 200

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Districts Destination Sample Sample Covered in Covered in Destination District JALGAON Adavad 600 120 Changdev, Bhusawal 120 Amalner Tirth -Pandherpur 120 Patanadevi -Temple 120 Pali 120 JALNA Shree Ganesh of Rajur, 600 150 The Matsyodari Devi Te mple & 150 Moti bagh,Jani Samarta 150 Anandi Swami Temple 150 KOLHAPUR Vishalgad Fort 600 60 Panhala fort 60 Rankala lake, 60 Mahalaxmi Temple, 60 Maharaja palace, 60 Radhanagri Wildlife Sanctuary 60 Shalini Palace, Mandre Museum 60 Jyotiba 60 Dajpur Bison Sanctuary 60 Gaganbawada 60 LATUR Siddheshwar, 600 300 Ganj Goali 300 MUMBAI Gateway of India 600 60 Prince of wales museum, 60 Jahangir art gallery 60 Hanging Garden 60 Mahalaxmi temple 60 Haji Ali 60 Sidhivinayak 60 Elephanta caves 60 Nehru Planetarium 60 Girgaon Chowpatty 60 MUMBAI Sanjay Gandhi National park 600 85 SUBURBAN Kanheri Caves 85 Mahakali Caves 85 Girlbert Hill, Andheri 85 Juhu Chowpatty 90

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Districts Destination Sample Sample Covered in Covered in Destination District Aksa Beach 90 Madh Island 80 NAGPUR Pench National park 600 100 RAMTEK 100 Mansar 100 Nagardhan Fort 100 Dikshabhoomi 100 Ambhora 100 NANDURBAR Toranmal, Toranmal shiv temple, 600 120 Hidimba's forest, Sardar Sarovar Project - kevadia 120 dam,Saranga Khera Fort of Akka Rani 120 Sideshwar Temple 120 Sarangkheda 120 NASIK Trimbakeshwar 600 70 Pandav caves, 70 Igatpuri 70 Ozarkhed Dam 70 Saptashringi 70 Nandurmadhyamshwar Bird 70 Sanctuary Gangapur Dam 60 Kalaramr am Mandir, 60 Panchavti 60 NANDED Sahastra kund 600 100 Painganga wildlife sanctuary 100 Mahurgad 100 Nanded Fort Sachkant Gurudwara 100 Mahur Caves 100 Kandhar Fort 100 OSMANABAD Ramlingam ghat 600 200 Tulja Devi 200 Osmanaba d Fort 200 PARBHANI Hajarat Turabul Huq 600 150 Pathri, Shirdi Saibaba Janmshtan 150 Mandir.

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Districts Destination Sample Sample Covered in Covered in Destination District Pardeshwar 150 Nemagiri 150 PUNE Shivneri Fort 600 24 Bhimashanker -Jyotirling 24 Aland (Samadhi of Sant 24 Driyaneshwar) LONAVALE, 24 KHAN DALA 24 LOHAGARH 24 KARLA CAVES 24 DEHU 24 Kelkar Museum, 24 Sinhgad, (Fort) Picnic Spot For 24 Lovers Ranjangaon (Ashtvinayak) 24 Shaniwar wada, 24 Agha Khan Place 24 Shinde ka Chattri ( Architecture, 24 Memorial ) Katraj Garden 24 Moregaon (Ashtvinayak) 24 Rajgarh Fort 24 Torna Fort 24 Theur(ashtvinayak) 24 Khurundar Fort 24 JEJURI 24 Panshet Dam 24 Purandar Fort 24 Lenyadri (Ashtavinayak) 24 Ozar (Astvinayak) 24 RAIGHAD Matheran 600 50 Raigarh Fort 40 Devnagar 40 Mandva 40 Harihareshwar 40 Kashir 40 AKSHI - Nagao (Beach) 40

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Districts Destination Sample Sample Covered in Covered in Destination District Kihim (Beach) 40 karnala Bird Sanctuary 40 Alibag, Fort 50 Murud -Janjira 50 Mahad (Ashtavinayak) 50 Pali (ashtav inayak) 40 Shri vadhan 40 RATNAGIRI Harnai Fort 600 40 Ratnadurg Fort 40 Ratnadurg Palace 40 Tilak Birth Place 30 Rajapur Ganga 30 Dapoli 30 Anjarla 30 Jhewa Palace 30 Bhatye Beach 30 Pawas 30 Jaygarh Fort 30 Purnagad Fort 30 Mahagarh Beach 30 Murud Beach 30 Lote Parshuram 30 Derwan 30 Guhagar 30 Velneshwar 30 Ganpatipule 30 SANGLI Sagareshwar Wildlife Sanctuary 600 200 Chandoli 200 Audumbar, 200 SATARA Mahabale/prapgarh fort 600 45 Kas Pathar 45 Tapoda 45 Thosegarh 45 Gondawale Maharaj Math 45 Aundh museum 45 Shikar Signapur 45

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Districts Destination Sample Sample Covered in Covered in Destination District Sajangarh 45 Koyna Dam 45 Bangnoli 45 Panchgani 60 Shri Bhavani Museum 45 Ajinkyatra fort 45 SINDHUDURG Malvan beach 600 40 Malvan Fort 35 Ven gorla Beach 35 Shiroda Beach 35 Arunda Creek 35 Unkeshwar Temple & Beach 35 Dhamapur 35 Pinguri 35 Achara Beach 35 Bhogwe Beach 35 Dodamarg (Talkot) 35 Tilhari Dam 35 Napapne Waterfalls 35 Sagareshwar Beach 35 Tarkarli 35 Vijaydurg fort 35 Amboli Waterfall 35 SOLAPUR Akalkote 600 150 Pandharpur 150 Sidheswar Temple 150 Akluj 150 THANE Vajreshwari/Ganeshpuri 600 55 Vasai Fort 55 Ambarnath 55 Titwala 55 Satpati 50 Akloli 55 Bordi 55 Ghodbandar 55 Jawhar 55

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Districts Destination Sample Sample Covered in Covered in Destination District Bassin Fort 55 Malshej Ghat 55 WARDHA SEVAGRAM 600 600 WASHIM Shirpur ( Parshwanath Digamber 600 300 Jain Mandir) Balaji Mandir 300 YAVATMAL Kalamb Tipeshwar Sanctury 600 300 Umerkhed Wild Life Sanctuary 300

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E.6 Month Wise Short Survey Sample Covered for the Study

Maharashtra Month Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Aggregate 20421 20389 20442 21018 21034 20985 Sample Size Overnight Foreigner 2% 2% 5% 5% 4% 3% Tourists Domestic (from within the state) 12% 13% 15% 12% 11% 10% Domestic (from outside the state) 36% 23% 34% 32% 30% 31% Same Day Visitor Foreigner 0% 0% 0% 0% 0% 0% Domestic (from within the state) 50% 59% 46% 51% 55% 54% Domestic (from outside the state) 0% 3% 0% 0% 0% 2% To tal 100% 100% 100% 100% 100% 100%

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E.7 Month Wise and District Wise Domestic Visitors in the State of Maharashtra from April 2011 till March 2012

District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total AHMEDNAGAR 1206406 1433200 1471865 924581 1067633 1148313 970103 1006943 1721283 1641392 1607415 1634509 15833643 AKOLA 16122 17482 17519 16945 13138 15790 22884 23627 24773 23541 23225 23911 238957 AMRAVATI 48000 33425 49590 58010 67737 73200 68220 73162 97824 94602 91120 93205 848095 AURANGABAD 1835937 1773273 1676039 1381906 1222131 1192219 1676607 1793637 2291925 2199500 2231249 2199992 21474415 BEED 59019 42616 33178 21944 29756 37084 46541 51720 68445 65279 67343 65853 588778 BHANDARA 5170 4734 4995 5297 5084 4761 5304 5483 5622 5887 5813 5529 63679 BULDHANA 171447 143107 156888 149866 146528 150300 164987 178299 196127 188965 188051 189730 2024295 CHANDRAPUR 156026 141571 132078 142287 167403 157935 174698 185223 199353 187504 183389 189917 2017384 DHULE 9114 8885 8276 9168 8175 9083 8010 8601 9716 10131 9280 9270 107709 GADCHIROLI 1734 1339 1043 898 919 847 752 843 2011 1986 1899 2032 16303 GONDIA 104894 97377 88721 74622 77062 84632 97420 106168 121016 113676 111332 115096 1192016 HINGOLI 286634 312428 256584 209750 251057 269146 246821 274327 338554 329183 323651 325262 3423397 JALGAON 283799 269822 232839 249325 255755 277810 262811 285457 319929 305587 298781 308269 3350184 JALNA 119412 101685 107375 98171 100445 126024 118475 123656 135434 134848 131965 129361 1426851 KOLHAPUR 508821 493853 455939 437369 420093 441459 479618 493220 545930 526848 518611 528660 5850421 LATUR 43012 36176 38910 40672 44209 51329 52066 53611 57911 53690 54821 54550 580957 MUMBAI 2191458 2376863 2400511 2302108 2490833 2576564 2601439 2679896 2766002 2169404 2030979 2082530 28668587 MUMBAI SUBURBAN 356812 401574 398355 370521 355200 412690 425852 430518 455158 418975 469646 456455 4951756 NAGPUR 328694 304871 281328 268590 288685 261041 298530 341120 371963 354295 347732 355747 3802596 NANDURBAR 138166 116316 124204 116294 136468 122635 137026 142410 156702 152106 154278 151080 1647685 NASIK 429624 408508 383787 395929 410962 419530 426440 453362 483175 466608 477502 464292 5219719 NANDED 211114 216312 209114 198881 211356 220485 211650 216547 234977 228712 222973 227270 2609391 OSMANABAD 571858 580719 573505 564186 572597 586119 593754 595770 603920 586017 573514 583435 6985394 PARBHANI 60597 57497 53507 50971 54189 52458 56895 63415 65331 63593 62452 62897 703802 PUNE 1702787 1803912 1804131 924186 1141572 1222376 1039350 1072793 1086473 1109441 1043625 1032306 14982952 RAIGHAD 180568 1737345 1674631 1724305 180455 188646 170527 182180 202159 194374 195243 190827 6821260 RATNAGIRI 373762 349360 325245 310479 318079 321224 334419 356226 449052 467860 425537 431845 4463088 SANGLI 33445 31211 29375 27497 29397 25481 27209 29218 35745 34497 33552 34605 371232 SATARA 177369 168847 155850 145874 150646 158817 166055 175743 196898 189676 185120 186474 2057369 MTDC ACNielsen ORG-MARG

SINDHUDURG 196152 185804 177755 156744 172741 161259 153634 157341 214003 206422 222744 207031 2211630 SOLAPUR 554299 523370 499323 480230 476355 488730 496746 541474 597778 575298 576786 574726 6385115 THANE 222970 213019 201013 197709 208652 192541 199641 201912 239689 233085 238448 232425 2581104 WARDHA 27207 28906 22341 25614 23932 21551 24847 26033 27513 26321 25483 26989 306737 WASHIM 4850 4504 4166 4974 4394 3685 4463 4822 5059 4913 4793 4653 55276 YAVATMAL 93076 92101 90319 89623 91872 93837 90081 93177 97738 93226 91457 94055 1110562 Total 12710355 14512012 14140299 12175526 11195510 11569601 11853875 12427934 14425188 13457442 13229809 13274788 154972339 * The Number of visitors from April 2011 till September 2011 has been derived from secondary sources and from the primary survey.

E.8 Month Wise and District Wise Foreign Visitors in the State of Maharashtra from April 2011 till March 2012

District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total AHMEDNAGAR 1375 1329 1212 1266 1256 1278 1305 1262 1480 1348 1368 1422 15901 AKOLA 0 0 0 0 0 0 0 0 0 0 0 0 0 AMRAVATI 0 0 0 0 0 0 0 0 0 0 0 0 0 AURANGABAD 5113 5120 4046 4023 4079 6111 4179 4400 4324 4004 4013 4146 53558 BEED 0 0 0 0 0 0 0 0 4 5 7 5 21 BHANDARA 0 0 0 0 0 0 0 0 0 0 0 0 0 BULDHANA 5 4 0 2 5 6 10 6 13 19 17 17 104 CHANDRAPUR 51 49 40 30 37 46 51 43 53 55 53 55 563 DHULE 0 0 0 0 0 0 0 0 0 0 0 0 0 GADCHIROLI 0 0 0 0 0 0 0 0 0 0 0 0 0 GONDIA 0 0 0 0 0 0 0 0 0 0 0 0 0 HINGOLI 0 0 0 0 0 0 0 0 5 11 7 6 29 JALGAON 7 5 0 0 0 12 0 0 0 0 0 0 24 JALNA 0 0 0 0 0 0 0 0 0 0 0 0 0 KOLHAPUR 462 424 402 387 365 341 359 459 507 489 493 483 5171 LATUR 0 0 0 0 0 0 0 0 0 0 0 0 0 MUMBAI 138386 137874 137292 139978 140343 141112 141272 155237 155366 143917 136752 137487 1705016 MUMBAI SUBURBAN 1055 1478 1069 783 1760 4390 6524 9025 9725 3882 6810 10330 56831 NAGPUR 354 328 299 276 289 256 292 362 379 358 346 378 3917

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NANDURBAR 0 0 0 0 0 0 0 0 0 0 0 0 0 NASIK 201 189 182 175 166 145 110 234 216 212 201 210 2241 NANDED 483 462 424 387 401 412 428 494 525 499 491 503 5509 OSMANABAD 41 38 35 32 39 31 35 36 47 47 53 47 481 PARBHANI 0 0 0 0 0 0 0 0 0 0 0 0 0 PUNE 14023 13878 13673 13552 14890 14749 14627 14762 14844 13935 13651 14114 170698 RAIGHAD 311 322 289 256 235 202 173 320 352 341 328 342 3471 RATNAGIRI 414 399 357 327 283 204 154 194 445 484 410 436 4107 SANGLI 0 0 0 0 0 0 0 0 0 0 0 0 0 SATARA 153 138 122 110 106 123 113 116 155 152 148 157 1593 SINDHUDURG 1202 1185 934 835 734 702 686 752 1384 1370 1334 1338 12456 SOLAPUR 29 21 24 11 19 28 21 23 33 36 36 36 317 THANE 166 158 149 155 162 170 179 167 180 169 176 175 2006 WARDHA 62 59 53 46 58 65 75 62 68 64 63 69 744 WASHIM 4 2 0 0 2 3 6 5 4 4 4 4 38 YAVATMAL 0 0 0 0 0 0 0 0 0 0 0 0 0 Total 163897 163462 160602 162631 165229 170386 170599 187959 190109 171401 166761 171760 2044796 * The Number of visitors from April 2011 till September 2011 has been derived from secondary sources and from the primary survey.

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MTDC ACNielsen ORG-MARG

E.9 Month Wise and District Wise Total Visitors in the State of Maharashtra from April 2011 till March 2012

District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total AHMEDNAGAR 1207781 1434529 1473077 925847 1068889 1149591 971408 1008205 1722763 1642740 1608783 1635931 15849544 AKOLA 16122 17482 17519 16945 13138 15790 22884 23627 24773 23541 23225 23911 238957 AMRAVATI 48000 33425 49590 58010 67737 73200 68220 73162 97824 94602 91120 93205 848095 AURANGABAD 1841050 1778393 1680085 1385929 1226210 1198330 1680786 1798037 2296249 2203504 2235262 2204138 21527973 BEED 59019 42616 33178 21944 29756 37084 46541 51720 68449 65284 67350 65858 588799 BHANDARA 5170 4734 4995 5297 5084 4761 5304 5483 5622 5887 5813 5529 63679 BULDHANA 171452 143111 156888 149868 146533 150306 164997 178305 196140 188984 188068 189747 2024399 CHANDRAPUR 156077 141620 132118 142317 167440 157981 174749 185266 199406 187559 183442 189972 2017947 DHULE 9114 8885 8276 9168 8175 9083 8010 8601 9716 10131 9280 9270 107709 GADCHIROLI 1734 1339 1043 898 919 847 752 843 2011 1986 1899 2032 16303 GONDIA 104894 97377 88721 74622 77062 84632 97420 106168 121016 113676 111332 115096 1192016 HINGOLI 286634 312428 256584 209750 251057 269146 246821 274327 338559 329194 323658 325268 3423426 JALGAON 283806 269827 232839 249325 255755 277822 262811 285457 319929 305587 298781 308269 3350208 JALNA 119412 101685 107375 98171 100445 126024 118475 123656 135434 134848 131965 129361 1426851 KOLHAPUR 509283 494277 456341 437756 420458 441800 479977 493679 546437 527337 519104 529143 5855592 LATUR 43012 36176 38910 40672 44209 51329 52066 53611 57911 53690 54821 54550 580957 MUMBAI 2329844 2514737 2537803 2442086 2631176 2717676 2742711 2835133 2921368 2313321 2167731 2220017 30373603 MUMBAI SUBURBAN 357867 403052 399424 371304 356960 417080 432376 439543 464883 422857 476456 466785 5008587 NAGPUR 329048 305199 281627 268866 288974 261297 298822 341482 372342 354653 348078 356125 3806513 NANDURBAR 138166 116316 124204 116294 136468 122635 137026 142410 156702 152106 154278 151080 1647685 NASIK 429825 408697 383969 396104 411128 419675 426550 453596 483391 466820 477703 464502 5221960 NANDED 211597 216774 209538 199268 211757 220897 212078 217041 235502 229211 223464 227773 2614900 OSMANABAD 571899 580757 573540 564218 572636 586150 593789 595806 603967 586064 573567 583482 6985875 PARBHANI 60597 57497 53507 50971 54189 52458 56895 63415 65331 63593 62452 62897 703802 PUNE 1716810 1817790 1817804 937738 1156462 1237125 1053977 1087555 1101317 1123376 1057276 1046420 15153650 RAIGHAD 180879 1737667 1674920 1724561 180690 188848 170700 182500 202511 194715 195571 191169 6824731 RATNAGIRI 374176 349759 325602 310806 318362 321428 334573 356420 449497 468344 425947 432281 4467195 SANGLI 33445 31211 29375 27497 29397 25481 27209 29218 35745 34497 33552 34605 371232 SATARA 177522 168985 155972 145984 150752 158940 166168 175859 197053 189828 185268 186631 2058962 SINDHUDURG 197354 186989 178689 157579 173475 161961 154320 158093 215387 207792 224078 208369 2224086 SOLAPUR 554328 523391 499347 480241 476374 488758 496767 541497 597811 575334 576822 574762 6385432

Final Report 26

MTDC ACNielsen ORG-MARG

THANE 223136 213177 201162 197864 208814 192711 199820 202079 239869 233254 238624 232600 2583110 WARDHA 27269 28965 22394 25660 23990 21616 24922 26095 27581 26385 25546 27058 307481 WASHIM 4854 4506 4166 4974 4396 3688 4469 4827 5063 4917 4797 4657 55314 YAVATMAL 93076 92101 90319 89623 91872 93837 90081 93177 97738 93226 91457 94055 1110562 Total 12874252 14675474 14300901 12338157 11360739 11739987 12024474 12615893 14615297 13628843 13396570 13446548 157017135 * The Number of visitors from April 2011 till September 2011 has been derived from secondary sources and from the primary survey.

Final Report 27

MTDC ACNielsen ORG-MARG

E.10 District Wise and Town Wise Total Accommodation Units in the State of Maharashtra

S.No. District Town No. of Accommodation units No. of Rooms Occupancy Rate Shirdi (M Cl) 221 5113 94 1 AHMEDNAGAR Ahmadnagar (M Cl) 52 691 63 2 AKOLA Akola (M Cl) 26 465 61 3 AMRAVATI Amravati (M Corp.) 25 347 62 4 AURANGABAD Aurangabad (CB) 161 3200 87 5 BEED Bid (M Cl) 25 442 65 6 BHANDARA Bhandara (M Cl) 8 125 52 7 BULDHANA Lonar (M Cl) 5 41 58 8 CHANDRAPUR Chandrapur (M Cl) 25 356 74 9 DHULE Shirpur -Warwade (M Cl) 19 319 60 10 GADCHIROLI Gadchiroli (M Cl) 5 94 41 11 GONDIA Gondia (M Cl) 26 317 59 12 HINGOLI Hingoli (M Cl) 12 131 54 13 JALGAON Jalgaon/Bhusawal (M Cl) 27 419 65 14 JALNA Jalna (M Cl) 37 456 68 Panhala (M Cl) 16 194 73 15 KOLHAPUR Kolhapur (M Co rp.) 133 2141 82 16 LATUR Latur (M Cl) 47 681 65 17 MUMBAI Mumbai 906 27682 86 18 MUMBAI SUBURBAN MUMBAI SUBURBAN 19 NAGPUR Nagpur (M Corp.) 114 2808 73 20 NANDURBAR Nandurbar (M Cl) 13 111 71 21 NASIK Nashik (M Corp.) 141 2549 85 22 NANDED Nande d-Waghala (M Corp.) 52 850 82 23 OSMANABAD Osmanabad (M Cl) 40 493 87 24 PARBHANI Parbhani (M Cl) 30 449 69 Lonavala (M Cl) 85 2183 80 25 PUNE Pune (CB)/ m.corp) 248 7049 86 26 RAIGHAD Matheran (M Cl) 39 801 74

Final Report 28

MTDC ACNielsen ORG-MARG

Alibag (M Cl) 103 632 79 Murud ( M Cl) 32 225 81 Shrivardhan (M Cl) 27 148 72 Mahad (M Cl) 9 112 48 Dapoli Camp (CT) 40 147 55 Ratnagiri (M Cl) 60 623 72 Rajapur (M Cl) 16 67 80 27 RATNAGIRI Murud/Karde/Anjarla 64 648 88 Ganpatphule 39 448 Chiplun 15 54 57 28 SANGL I Sangli 49 794 71 Mahabaleshwar / 188 4100 83 29 SATARA Panchgani Satara (M Cl) 23 669 59 Malwan (M Cl) 31 205 79 Sawantwadi (M Cl) 23 212 34 30 SINDHUDURG Kankavli 42 342 35 Tarkarli 30 164 61 Amboli 11 131 33 31 SOLAPUR Solapur (M Corp .) 65 1166 77 Thane 28 112 76 32 THANE Vasai (M Cl) 16 73 65 33 WARDHA Wardha (M Cl) 16 167 59 34 WASHIM Washim (M Cl) 5 49 51 35 YAVATMAL Yavatmal (M Cl) 21 337 56 TOTAL 3491 72132

#This does not include Company Guest houses, Guest houses run by trusts, Dormitories, free dharamshalas, tourist bungalows and free accommodation units in the state

Final Report 29

MTDC ACNielsen ORG-MARG

Maharashtra Report

Final Report 30

MTDC ACNielsen ORG-MARG Tables on Visits in the State of Maharashtra

Table – 1 Destination Wise Leisure Visits in the Months of October, November & December 2011

Districts Destination October 2011 November 2011 December 2011 Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits visits visits Visits visits visits Visits visits visits AHMEDNAGAR Sh irdi 646662 645638 1024 662458 661473 985 1356423 1355169 1254 Shanisignapur 457848 456865 983 485623 484667 956 845795 844773 1022 Siddhivinayak Siddhatek 23424 23424 0 25896 25896 0 26542 26542 0 Ahmednagar fort 260 260 0 263 263 0 270 270 0 Ne was 186348 186348 0 190245 190245 0 198542 198542 0 Kalasubai Harischandra 34536 34536 0 35895 35895 0 42652 42652 0 Bhandardara 2256 2256 0 2354 2354 0 2874 2874 0 Ravekudi 354 354 0 348 348 0 370 370 0 AKOLA Narnala wildlife sanctuary 13452 134 52 0 13889 13889 0 14562 14562 0 AMRAVATI Chikhaldhara 14326 14326 0 15689 15689 0 19546 19546 0 Gugamal National park 12321 12321 0 12890 12890 0 17854 17854 0 AURANGABAD AJANTA 24545 20635 3910 26242 20056 6186 32546 28924 3622 DAULATABAD 48557 47609 948 49562 48606 956 60124 59102 1022 ELLORA 67265 65111 2154 80235 80005 230 195462 193209 2253 BIBI KA MAKBARA 65748 64980 768 68562 67741 821 79865 78744 1121 GRISHNESHWAR -jyotir ling 120876 120876 0 135462 135462 0 165894 165867 27 Shri Bhadra Maruti Temple 91245 91245 0 93212 93212 0 98546 98546 0 Paithan - Jayakwadi 97865 97865 0 98569 98569 0 82452 82446 6 BEED Kapildhara 6486 6486 0 7965 7965 0 8542 8542 0 Parali Vaishnath 16785 16785 0 17895 17895 0 25684 25680 4 BHANDARA Amb agar Fort 3452 3452 0 3562 3562 0 3652 3652 0 BULDHANA Shegaon 64352 64352 0 70254 70254 0 76854 76851 3

Final Report 31

MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011 Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits visits visits Visits visits visits Visits visits visits DaityaSudan Temple 23451 23451 0 25642 25642 0 28542 28542 0 Lonar Crater 23465 23453 12 25421 25413 8 28545 28533 12 CHANDRAPUR Nagbhir -Ghodaj ahar Picnic 34534 34492 42 35892 35857 35 38546 38510 36 Spot Tadoba, Tadoba national 33572 33564 8 35463 35456 7 37854 37838 16 park DHULE Anerdam Wildlife Sanctury 2658 2658 0 2854 2854 0 3215 3215 0 GADCHIROLI Ghadchiroli 121 121 0 135 135 0 322 32 2 0 GONDIA Nayagaon Sanctury 24355 24355 0 26542 26542 0 30254 30254 0 HINGOLI Aundha Nagnath 108982 108982 0 123254 123254 0 154262 154257 5 Narsi Namdev 434 434 0 418 418 0 854 854 0 Mallinath Digambar Jain 14362 14362 0 13892 13892 0 14212 14212 0 JALGAON Adavad 2354 2354 0 2389 2389 0 3321 3321 0 Changdev, Bhusawal 3246 3246 0 3821 3821 0 4121 4121 0 Amalner Tirth -Pandherpur 12453 12453 0 13520 13520 0 16854 16854 0 Patanadevi -Temple 134251 134251 0 145620 145620 0 162542 162542 0 JALN A Shree Ganesh of Rajur 20654 20654 0 21456 21456 0 23561 23561 0 The Matsyodari Devi 14342 14342 0 15214 15214 0 16524 16524 0 Temple Moti bagh,Jani Samarta 5432 5432 0 5520 5520 0 6021 6021 0 KOLHAPUR Vishalgad Fort 21346 21342 4 25561 25532 29 26 542 26481 61 Panhala fort 68396 68342 54 75682 75568 114 81254 81200 54 Rankala lake 20838 20764 74 21542 21262 280 26542 26497 45 Mahalaxmi Temple 246965 246753 212 243546 243315 231 269854 269545 309 Maharaja palace 12399 12232 167 13566 13566 0 15421 15168 253 Radhanagri Wildlife 234 234 0 256 256 0 330 330 0 Sanctuary

Final Report 32

MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011 Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits visits visits Visits visits visits Visits visits visits Shalini Palace, Mandre 15784 15784 0 16256 16256 0 18654 18654 0 Museum LATUR Latur 4686 4686 0 4825 4825 0 5212 5212 0 MUMBAI Gateway of India 667649 593440 74209 779875 569 540 210335 774212 666220 107992 Prince of wales museum 75360 65338 10022 88569 65573 22996 80214 67360 12854 Jahangir art gallery 159383 136765 22618 166235 126069 40166 170245 146623 23622 Hanging Garden 17795 15004 2791 18954 16153 2801 23542 2072 1 2821 Mahalaxmi temple 368807 332199 36608 469875 422888 46988 378546 341425 37121 Haji Ali 533134 424353 108781 535212 378183 157029 589564 474548 115016 Sidhivinayak 681128 542117 139011 701124 692802 8322 723541 583320 140221 Elephanta caves 226216 176290 49926 38952 38876 76 139352 90700 48652 Nehru Planetarium 35855 35266 589 36521 36433 88 37542 36890 652 Sanjay Gandhi National 14688 14235 453 14892 14697 195 15842 15390 452 park NAGPUR Pench National park 4670 4654 16 4985 4980 5 5233 5157 76 RAMTEK 54680 54494 186 48965 48720 245 59854 59669 185 Nagpur 25000 25000 0 29892 29862 30 26221 26218 3 NANDURBAR Toranmal, Toranmal shiv 6568 6568 0 6895 6895 0 10222 10222 0 temple, Hidimba's forest Sardar Sarovar Project - 4453 4453 0 4520 4520 0 4701 4701 0 kevadia dam,Saranga Khera Fort of Akka Rani 24674 24674 0 25463 25463 0 26532 26532 0 Sideshwar Temple 25003 25003 0 25485 25485 0 26121 26121 0 NASIK Trimbakeshwar 254365 254111 254 270256 269715 541 288546 288394 152 Pandav caves 15424 15424 0 16852 16852 0 17065 16741 324 Igatpuri 1098 1098 0 1156 1156 0 1522 1499 23

Final Report 33

MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011 Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits visits visits Visits visits visits Visits visits visits NANDED Sahastra kund 9452 9452 0 10241 10241 0 11245 11245 0 Mahurgad 73997 73931 66 74589 74523 66 81245 81171 74 Nanded Fort Sachkant 81548 80992 556 83562 82910 652 90215 89526 689 Gurudwara Osmanabad Ramlingam ghat 6984 6984 0 7052 7052 0 7145 7145 0 Tulja Devi 378991 378956 35 380235 380199 36 385450 385403 47 PARBHANI Hajarat Turabul Huq 18340 18340 0 18520 18520 0 21556 21556 0 Pa thri, Shirdi Saibaba 12453 12453 0 15650 15650 0 13654 13654 0 Janmshtan Mandir PUNE Shivneri Fort 76740 74438 2302 76950 74642 2308 78564 76243 2321 Bhimashanker -Jyotirling 92454 89680 2774 92652 89867 2785 94585 91784 2801 Aland (Samadhi of Sant 88000 83600 4400 89520 85110 4410 90254 85832 4422 Driyaneshwar) LONAVALE 79029 72905 6124 90120 84890 5230 88542 82207 6335 KHANDALA 45773 42704 3069 86521 82467 4054 48545 45560 2985 LOHAGARH 44654 44654 0 45120 45120 0 47854 47854 0 KARLA CAVES 21463 20913 550 21865 21310 555 22561 21976 585 DEHU 25648 25648 0 26521 26521 0 28454 28454 0 Kelkar Museum 7928 7632 296 8012 7710 302 8954 8621 333 Sinhgad, (Fort) Picnic Spot 35000 35000 0 35642 35642 0 36584 36584 0 For Lovers Ranjangaon (As htvinayak) 74326 74326 0 74956 74956 0 78598 78598 0 Shaniwar wada 42750 41811 939 43251 42306 945 44584 43728 856 Agha Khan Place 10719 9665 1054 11240 10144 1096 12564 11452 1112 Shinde ka Chattri ( 29034 28739 295 29563 29253 310 35523 35164 359 Architecture, Memorial ) Katraj Garden 16559 16559 0 16980 16980 0 18958 18958 0

Final Report 34

MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011 Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits visits visits Visits visits visits Visits visits visits Moregaon (Ashtvinayak) 92321 91305 1016 92892 91859 1033 98546 97504 1042 Rajgarh Fort 15432 15432 0 15980 15980 0 16524 16524 0 Torna Fort 18765 18765 0 19520 1952 0 0 22542 22537 5 Theur(ashtvinayak) 87654 87654 0 88210 88210 0 90215 90213 2 Khurundar Fort 13564 13564 0 14002 14002 0 15422 15422 0 JEJURI 68764 68764 0 69232 69232 0 72451 72451 0 RAIGHAD Matheran 34799 34470 329 35620 35022 598 40581 40191 390 Raigarh Fort 16858 16854 4 17521 17504 17 20154 20007 147 Devnagar 16894 16894 0 17980 17980 0 19584 19584 0 Mandva 78346 78346 0 79852 79852 0 86874 86793 81 Harihareshwar 76874 76874 0 78520 78520 0 84514 84514 0 Kashir 14560 14560 0 15236 152 36 0 23452 23452 0 AKSHI - Nagao (Beach) 50456 50456 0 52110 52110 0 58456 58452 4 Kihim (Beach) 48467 48467 0 49521 49521 0 55456 55454 2 karnala Bird Sanctuary 24563 24563 0 25223 25223 0 28564 28564 0 Alibag, Fort 45342 45342 0 46522 46522 0 50 214 50166 48 Murud -Janjira 50894 50894 0 52341 52341 0 55654 55650 4 Mahad (Ashtavinayak) 34562 34562 0 35256 35256 0 36585 36585 0 RATNAGIRI Harnai Fort 24532 24520 12 25642 25618 24 28564 28537 27 Ratnadurg Fort 9876 9817 59 10288 10226 62 14584 14445 139 Tilak Birth Place 2039 2037 2 2150 2147 3 2211 2199 12 Rajapur Ganga 6021 6021 0 6852 6852 0 7047 7047 0 Dapoli 3463 3463 0 3562 3562 0 3652 3652 0 Anjarla 7010 6984 26 7356 7331 25 7756 7501 255 Thiba Palace 12472 12453 19 13240 13215 25 15425 15240 185 Bhatye Beach 18962 18903 59 19521 19378 143 20110 20044 66 Pawas 45376 45367 9 50654 50644 10 74254 74233 21

Final Report 35

MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011 Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits visits visits Visits visits visits Visits visits visits Jaygarh Fort 1653 1653 0 1689 1689 0 1754 1752 2 Purnagad Fort 678 678 0 669 669 0 701 701 0 Lote Parshuram 15759 15 680 79 16320 16274 46 25642 25572 70 Derwan 26894 26894 0 28562 28562 0 30245 30243 2 Ganpatipule 41002 40984 18 42563 42543 20 58242 58203 39 SANGLI Sagareshwar Wildlife 3654 3654 0 3865 3865 0 5210 5210 0 Sanctuary Chandoli 2332 2332 0 2563 2563 0 2654 2654 0 SATARA Mahabale/prapgarh fort 116894 116660 234 119835 119595 240 145624 145326 298 Kas Pathar 15462 15462 0 15689 15689 0 16524 16524 0 Tapoda 16422 16422 0 16956 16956 0 18542 18542 0 Thosegarh 6580 6580 0 6890 6890 0 7421 7421 0 Go ndawale Maharaj Math 82456 82456 0 86542 86542 0 95485 95485 0 Aundh museum 4265 4265 0 4352 4352 0 4525 4525 0 Shikar Signapur 53890 53890 0 55241 55241 0 56452 56452 0 Sajangarh 25684 25684 0 26220 26220 0 30214 30211 3 Koyna Dam 4365 4365 0 4521 4521 0 5024 5024 0 Bangnoli 7687 7687 0 7754 7754 0 8044 8044 0 Panchgani 53460 53460 0 55260 55260 0 60245 60226 19 Shri Bhavani Museum 4298 4298 0 4452 4452 0 4854 4854 0 Ajinkyatra fort 33908 33908 0 34213 34213 0 38546 38546 0 SINDHUDURG Mal van beach 46791 46780 11 47562 47549 13 58789 58771 18 Malvan Fort 44465 44456 9 45821 45810 11 46584 46555 29 Vengorla Beach 9860 9860 0 10230 10230 0 11221 11216 5 Shiroda Beach 9984 8642 1342 10253 8797 1456 11254 8400 2854 Arunda Creek 640 640 0 642 642 0 689 687 2 Unkeshwar Temple & 43890 43890 0 44568 44568 0 50245 50242 3

Final Report 36

MTDC ACNielsen ORG-MARG

Districts Destination October 2011 November 2011 December 2011 Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits visits visits Visits visits visits Visits visits visits Beach Dhamapur 6702 6520 182 6853 6661 192 7055 6857 198 Pinguri 18846 18846 0 19865 19865 0 24524 24524 0 Achara Beach 6435 6435 0 6520 6520 0 66521 66521 0 Bhogwe Beach 5686 5686 0 5890 5890 0 6025 6025 0 Tilhari Dam 2346 2346 0 2399 2399 0 2564 2564 0 Napapne Waterfalls 2361 2361 0 2653 2653 0 2845 2845 0 Sagareshwar Beach 2396 2390 6 2428 2424 4 2541 2537 4 Tarkarli 35677 35673 4 38952 38929 23 46 524 46495 29 Vijaydurg fort 7078 7060 18 7456 7435 21 7548 7523 25 Amboli Waterfall 20468 20462 6 21562 21554 8 26542 26524 18 SOLAPUR Akalkote 188576 188567 9 195212 195201 11 224212 224196 16 Pandharpur 224558 224536 22 268958 268933 25 288545 28 8512 33 Sidheswar Temple 84684 84684 0 85892 85892 0 86541 86539 2 Mangleweda 12342 12342 0 13542 13542 0 15421 15421 0 THANE Vajreshwari/Ganeshpuri 90393 90370 23 90989 90964 25 120124 120090 34 Vasai Fort 22464 22435 29 23652 23629 23 24512 24496 16 Ambarnath 48904 48904 0 48956 48956 0 49564 49562 2 WARDHA SEVAGRAM 11359 11209 150 11865 11742 123 12545 12409 136 WASHIM Shirpur ( Parshwanath 1348 1342 6 1452 1447 5 1522 1518 4 Digamber Jain Mandir) YAVATMAL Kalamb Tipeshwar 23421 234 21 0 24226 24226 0 25412 25412 0 Sanctury

The above table gives the destination leisure visits in the months of October 2011, November 2011 and December 2011 by domestic and foreign visitors.

Final Report 37

MTDC ACNielsen ORG-MARG

Table – 2 Destination Wise Leisure Visits in the Months of January, February & March 2012 Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits AHMEDNAGAR Shirdi 1276216 1274940 1276 1247909 124666 1 1248 1279761 1278609 1152 Shanisignapur 796007 795211 796 778131 777275 856 795992 794957 1035 Siddhivinayak - Siddhatek 24950 24950 0 24418 24418 0 23489 23489 0 Ahmednagar fort 254 254 0 248 248 0 238 238 0 Newas 186629 186629 0 182658 182658 0 175709 175709 0 Kalasubai Harischandra 40093 40093 0 41239 41239 0 37747 37747 0 Bhandardara 2302 2302 0 3644 3644 0 2543 2543 0 Ravekudi 348 348 0 340 340 0 327 327 0 AKOLA Narnala wildlife sanctuary 13688 13688 0 13397 13397 0 13887 13887 0 Balapur 65 65 0 168 168 0 72 72 0 AMRAVATI Chikhaldhara, 18374 18374 0 17982 17982 0 18298 18298 0 Gugamal National park 16783 16783 0 16425 16425 0 16200 16200 0 Amravati 6212 6212 0 6302 6302 0 6912 6912 0 Ridhapur 3544 3544 0 2428 2428 0 2782 27 82 0 Gavilgad 1850 1850 0 1905 1905 0 1880 1880 0 AURANGABAD AJANTA 33997 30563 3434 25942 23039 2903 32153 28803 3350 DAULATABAD 57476 56516 960 53314 52194 1120 54155 53207 948 ELLORA 175851 173917 1934 160825 158750 2075 179067 176739 2328 BI BI KA MAKBARA 76126 75365 761 70475 69354 1121 72917 71860 1057 GRISHNESHWAR -jyotir 145965 145936 29 191234 190985 249 146841 146812 29 ling Shri Bhadra Maruti Temple 92633 92633 0 88455 88455 0 87213 87213 0 Paithan - Jayakwadi 67509 67171 338 6385 5 63849 6 72975 72968 7 Fardapur 15740 15740 0 13740 13740 0 14340 14340 0 Pitalkhora 10455 10455 0 9230 9230 0 9712 9712 0

Final Report 38

MTDC ACNielsen ORG-MARG

Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits BEED Kapildhara 8542 8542 0 7858 7858 0 7559 7559 0 Parali Vaishnath 24145 24140 5 33079 33072 7 25734 25729 5 Naigaon Peac ock 530 530 0 485 485 0 712 712 0 Sanctuary Sautada Water Fall 265 265 0 278 278 0 610 610 0 Ambajogai 8520 8520 0 1750 1750 0 7780 7780 0 BHANDARA Ambagar Fort 3033 3033 0 2959 2959 0 3032 3032 0 Pauni Fort 1045 1045 0 1068 1068 0 785 785 0 BULDHA NA Shegaon 72244 72237 7 72705 72698 7 72018 72011 7 DaityaSudan Temple 26830 26830 0 26258 26258 0 27259 27259 0 Lonar Crater 26843 26827 16 26261 26248 13 27273 27259 14 Sindkedraja 2945 2945 0 3012 3012 0 2831 2831 0 CHANDRAPUR Nagbhir -Ghodajaha r 36266 36230 36 35462 35427 35 36946 36909 37 Picnic Spot Tadoba, Tadoba national 35598 35580 18 34825 34808 17 35815 35797 18 park DHULE Anerdam Wildlife Sanctury 3022 3022 0 2557 2557 0 2545 2545 0 Nakan Lake 255 255 0 320 320 0 280 280 0 Bhamra garh wild life 2530 2530 0 2355 2355 0 2445 2445 0 sanctuary GADCHIROLI Ghadchiroli 302 302 0 296 296 0 264 264 0 Chaprala wild life 175 175 0 310 310 0 280 280 0 sanctuary Markandeshwar 312 312 0 145 145 0 269 269 0 GONDIA Nayagaon Sanctury 28419 28419 0 27833 27833 0 28774 28774 0 HINGOLI Aundha Nagnath 114230 114219 11 113371 113364 7 114526 114520 6 Narsi Namdev 803 803 0 785 785 0 755 755 0 Mallinath Digambar Jain 13360 13360 0 12075 12075 0 11577 11577 0

Final Report 39

MTDC ACNielsen ORG-MARG

Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits JALGAON Adavad 3122 3122 0 3055 3055 0 2939 2939 0 Changdev, Bhusawal 3874 3874 0 3791 3791 0 4647 4647 0 Amalner Tirth -Pandherpur 15843 15843 0 15505 15505 0 14915 14915 0 Patanadevi -Temple 152789 152789 0 149538 149538 0 154849 154849 0 Pali 3256 3256 0 3010 3010 0 3310 3310 0 JALNA Shree Ganesh of Rajur, 22147 22147 0 21676 21676 0 20851 20851 0 The Matsyodari Devi 15533 15533 0 15202 15202 0 15698 15698 0 Temple & Moti bagh,Jani Samarta 5660 5660 0 5539 5539 0 5328 5328 0 Anandi Swami Temple 5580 5580 0 5411 5411 0 5247 5247 0 KOLHAPUR Vishalgad Fort 25007 24949 58 25418 25360 58 24546 24497 49 Panhala fort 76429 76375 54 74753 74701 52 72959 72908 51 Rankala lake, 24992 24950 42 24418 24376 42 23531 23507 24 Mahalaxmi Temple, 253953 253648 305 249265 248966 29 9 259996 259710 286 Maharaja palace, 14733 14494 239 15187 14936 251 15881 15603 278 Radhanagri Wildlife 310 310 0 303 303 0 292 292 0 Sanctuary Shalini Palace, Mandre 17535 17535 0 17161 17161 0 16508 16508 0 Museum Jyotiba 1280 1280 0 1135 1135 0 1805 1805 0 Dajpur Bison Sanctuary 1045 1045 0 1102 1102 0 980 980 0 Gaganbawada 680 680 0 720 720 0 903 903 0 LATUR Siddheshwar, 4899 4899 0 2565 2565 0 4912 4912 0 Ganj Goali 250 250 0 2695 2695 0 322 322 0 MUMBAI Gateway of India 829271 72975 8 99513 852275 750002 102273 785070 690862 94208 Prince of wales museum, 87483 75848 11635 78796 66189 12607 82879 71276 11603 Jahangir art gallery 182234 160366 21868 159625 138874 20751 172517 151815 20702

Final Report 40

MTDC ACNielsen ORG-MARG

Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits Hanging Garden 24780 22129 2651 21658 19 276 2382 23444 20865 2579 Mahalaxmi temple 390726 355951 34775 397262 361508 35754 403686 371391 32295 Haji Ali 662305 556336 105969 622398 522814 99584 628153 524508 103645 Sidhivinayak 811936 681214 130722 695657 577395 118262 770038 646832 123206 Elephanta caves 176723 131128 45595 129203 90442 38761 168329 124058 44271 Nehru Planetarium 35901 35291 610 39538 39143 395 33827 33252 575 Girgaon Chowpatty 16730 16730 0 19502 19502 0 19540 19540 0 MUMBAI Sanjay Gandhi National 15315 13370 1945 14574 14283 291 14438 14019 419 SUBURBAN park Kanheri Caves 15250 13313 1937 15870 15870 0 14788 14788 0 Mahakali Caves 14830 14830 0 13780 13780 0 12870 12870 0 Girlbert Hill, Andheri 8642 8642 0 8723 8723 0 8602 8602 0 Juhu Chowpatty 125440 125440 0 158234 153487 4747 137845 130953 6892 Aksa Beach 22850 22850 0 20712 19676 1036 30566 28885 1681 Madh Island 15623 15623 0 14722 13986 736 24320 22982 1338 NAGPUR Pench National park 4990 4918 72 4814 4737 77 4701 4612 89 RAMTEK 56435 56260 175 44565 44431 134 43041 42873 168 Mansar 4820 4820 0 14123 14095 28 19208 19204 4 Nagardhan Fort 1542 1542 0 1480 1480 0 1245 1245 0 Dikshabhoomi 5278 5278 0 6042 6042 0 5129 5129 0 Ambhora 1546 1546 0 2280 2280 0 1630 1630 0 NANDURBAR Toranmal, Toranmal shiv 9608 9608 0 9404 9404 0 9046 9046 0 temple, Hidimba's forest, Sardar Sarovar Project - 4418 4418 0 4324 4324 0 4160 4160 0 kevadia dam,Saranga Khera Fort of Akka Rani 24940 24940 0 19409 19409 0 25073 25073 0

Final Report 41

MTDC ACNielsen ORG-MARG

Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits Sideshwar Temple 24553 24553 0 29391 29391 0 23117 23117 0 Sarangkheda 1602 1602 0 1702 1702 0 1580 1580 0 NASIK Trimbakeshwar 271375 271212 163 268042 267908 134 266903 266770 133 Pandav caves, 16345 16039 306 14699 14390 309 17402 17071 331 Igatpuri 1451 1429 22 1400 13 79 21 1368 1347 21 Ozarkhed Dam 2563 2563 0 2614 2614 0 2540 2540 0 Saptashringi 5236 5236 0 6322 6322 0 5312 5312 0 Nandurmadhyamshwar 863 863 0 827 827 0 720 720 0 Bird Sanctuary Gangapur Dam 2136 2136 0 2245 2245 0 2089 2089 0 Kalaramram Mandi r, 3274 3274 0 4580 4580 0 3012 3012 0 Panchavti 2860 2860 0 3512 3512 0 2810 2810 0 NANDED Sahastra kund 10570 10570 0 10345 10345 0 9951 9951 0 Painganga wildlife 1605 1605 0 1504 1504 0 1405 1405 0 sanctuary Mahurgad 76439 76363 76 74745 74670 75 79251 79180 71 Nanded Fort Sachkant 85449 84800 649 82997 82358 639 82477 81817 660 Gurudwara Mahur Caves 250 250 0 280 280 0 220 220 0 Kandhar Fort 720 720 0 780 780 0 668 668 0 OSMANABAD Ramlingam ghat 6716 6716 0 6573 6573 0 6323 6323 0 Tul ja Devi 362367 362320 47 354614 354561 53 361148 361101 47 Osmanabad Fort 155 155 0 180 180 0 140 140 0 PARBHANI Hajarat Turabul Huq 20262 20262 0 19831 19831 0 19677 19677 0 Pathri, Shirdi Saibaba 12834 12834 0 12561 12561 0 12683 12683 0 Janmshtan Mandir. Pardeshwar 2960 2960 0 2970 2970 0 2935 2935 0

Final Report 42

MTDC ACNielsen ORG-MARG

Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits Nemagiri 1530 1530 0 1550 1550 0 1880 1880 0 PUNE Shivneri Fort 76031 73849 2182 72278 70139 2139 71676 69526 2150 Bhimashanker -Jyotirling 91541 88905 2636 107378 104167 3211 86298 83666 2632 Aland (Samadhi of Sant 88994 84829 4165 89033 85472 3561 83965 79859 4106 Driyaneshwar) LONAVALE, 88183 82292 5891 85458 79476 5982 84219 78324 5895 KHANDALA 48437 45628 2809 43661 41041 2620 49723 46491 3232 LOHAGARH 44982 44982 0 43025 43025 0 42350 42350 0 KARLA CAVES 21756 21206 550 18756 18268 488 20507 19955 552 DEHU 26746 26746 0 26177 26177 0 25181 25181 0 Kelkar Museum, 8729 8416 313 8237 7931 306 8232 7920 312 Sinhgad, (Fort) Picnic Spot 34389 34389 0 31657 31657 0 32 376 32376 0 For Lovers Ranjangaon (Ashtvinayak) 73882 73882 0 70310 70310 0 69559 69559 0 Shaniwar wada, 42713 41906 807 41017 40229 788 40248 39455 793 Agha Khan Place 12855 11809 1046 10558 9623 935 12147 11118 1029 Shinde ka Chattri ( 33728 33387 341 30681 30368 313 31769 31435 334 Architecture, Memorial ) Katraj Garden 17820 17820 0 15441 15441 0 16777 16777 0 Moregaon (Ashtvinayak) 93612 92629 983 88662 87722 940 88177 87207 970 Rajgarh Fort 15532 15532 0 13202 13202 0 14623 14623 0 Torna Fort 21193 21187 6 18738 18732 6 19954 19948 6 Theur(ashtvinayak) 84803 84795 8 71997 71990 7 79842 79834 8 Khurundar Fort 14496 14496 0 14188 14188 0 13648 13648 0 JEJURI 68103 68103 0 61654 61654 0 64119 64119 0 Panshet Dam 18520 18520 0 19422 19422 0 18230 18230 0 Purandar Fort 11450 11450 0 10455 10455 0 9781 9781 0

Final Report 43

MTDC ACNielsen ORG-MARG

Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits Lenyadri (Ashtavinayak) 45863 45863 0 39566 39566 0 43670 43670 0 Ozar (Astvinayak) 48690 48690 0 44566 44566 0 45670 45670 0 RAIGHAD Matheran 38512 38142 370 26334 26073 261 38274 37891 383 Raigarh Fort 19082 18943 139 15541 15386 155 18972 18839 133 Devnagar 18409 18409 0 16017 16017 0 17331 17331 0 Mandva 81737 81655 82 69924 69784 140 81958 81876 82 Harihareshwar 79443 79443 0 68752 68752 0 78794 78794 0 Kashir 22044 22 044 0 19575 19575 0 20755 20755 0 AKSHI - Nagao (Beach) 54951 54946 5 47779 47765 14 51737 51732 5 Kihim (Beach) 52129 52124 5 48019 48009 10 49080 49075 5 karnala Bird Sanctuary 26850 26850 0 26278 26278 0 25279 25279 0 Alibag, Fort 47246 47199 47 44196 44152 44 44483 44483 0 Murud -Janjira 52317 52312 5 48201 48196 5 49257 49208 49 Mahad (Ashtavinayak) 34389 34389 0 31658 31658 0 32377 32377 0 Pali (ashtav inayak) 23855 23855 0 15659 15659 0 26560 26560 0 Shrivadhan 11540 11540 0 81355 81 355 0 9870 9870 0 RATNAGIRI Harnai Fort 26875 26848 27 28778 28749 29 25304 25127 177 Ratnadurg Fort 13839 13742 97 16417 16259 158 13035 12944 91 Ratnadurg Palace 2830 2830 0 2543 2543 0 2239 2239 0 Tilak Birth Place 2089 2078 11 2034 2023 11 1967 1957 10 Rajapur Ganga 6624 6624 0 6483 6483 0 6236 6236 0 Dapoli 3432 3432 0 3359 3359 0 3232 3232 0 Anjarla 7529 7378 151 7135 6900 235 7099 6957 142 Jhewa Palace 14672 14525 147 12191 12045 146 13822 13628 194 Bhatye Beach 18965 18902 63 16501 16447 54 17858 17795 63 Pawas 69817 69796 21 68313 68293 20 65734 65714 20

Final Report 44

MTDC ACNielsen ORG-MARG

Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits Jaygarh Fort 1649 1647 2 1613 1611 2 1554 1552 2 Purnagad Fort 658 658 0 644 644 0 620 620 0 Mahagarh Beach 1680 1680 0 1750 1750 0 1610 1610 0 Murud Beach 5210 4950 261 5548 5548 0 5390 5390 0 Lote Parshuram 24168 24100 68 23590 23524 66 22757 22691 66 Derwan 28431 28425 6 27825 27822 3 26768 26765 3 Guhagar 5075 5075 0 4836 4836 0 4723 4723 0 Velneshwar 16320 16320 0 10210 10210 0 15230 15230 0 Ganpatipule 54783 54745 38 43582 43551 31 51580 51544 36 SANGLI Sagareshwar Wildlife 4897 4897 0 4793 4793 0 4610 4610 0 Sanctuary Chandoli 2494 2494 0 2441 2441 0 2948 2948 0 Audumbar, 1260 1260 0 1180 1180 0 1120 1120 0 SATARA Mahabale/prapgarh fort 137167 136879 288 133974 133693 281 134152 133857 295 Kas Pathar 15532 15532 0 15202 15202 0 14623 14623 0 Tapoda 17429 17429 0 17058 17058 0 16409 16409 0 Thosegarh 6975 6975 0 6827 6827 0 6567 6567 0 Gondawale Maharaj Math 89755 89755 0 88846 88846 0 89504 8950 4 0 Aundh museum 4253 4253 0 4163 4163 0 4004 4004 0 Shikar Signapur 53064 53064 0 51935 51935 0 51960 51960 0 Sajangarh 28403 28400 3 27796 27793 3 28742 28736 6 Koyna Dam 4722 4722 0 4622 4622 0 4446 4446 0 Bangnoli 7561 7561 0 7400 7400 0 7118 7118 0 Panchgani 58647 58624 23 55425 55403 22 57334 57311 23 Shri Bhavani Museum 4562 4562 0 4465 4465 0 5295 5295 0 Ajinkyatra fort 36233 36233 0 35462 35462 0 36113 36113 0 SINDHUDURG Malvan beach 55277 55255 22 74085 74055 30 79044 79036 8

Final Report 45

MTDC ACNielsen ORG-MARG

Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits Malvan Fort 43816 43785 31 69857 69808 49 69253 69246 7 Vengorla Beach 10551 10546 5 38323 38304 19 9935 9930 5 Shiroda Beach 13260 10576 2684 37353 34738 2615 39599 36629 2970 Arunda Creek 648 646 2 633 631 2 611 609 2 Unkeshwar Temple & 472 32 47227 5 74675 74668 7 76469 76461 8 Beach Dhamapur 849 663 186 6490 6308 182 6426 6362 64 Pinguri 23052 23052 0 44082 44082 0 47703 47703 0 Achara Beach 62529 62529 0 81199 81199 0 78871 78871 0 Bhogwe Beach 5663 5663 0 9543 9543 0 23332 23332 0 Dod amarg (Talkot) 4792 4672 120 29582 29582 0 7239 7239 0 Tilhari Dam 2410 2410 0 19358 19358 0 7269 7269 0 Napapne Waterfalls 2674 2674 0 9617 9617 0 7517 7517 0 Sagareshwar Beach 238857 238833 24 9337 9322 15 8252 8244 8 Tarkarli 43759 43728 31 7280 2 72751 51 67200 67193 7 Vijaydurg fort 7118 7094 24 21944 21869 75 15703 15703 0 Amboli Waterfall 24965 24948 17 34418 34394 24 43506 43506 0 SOLAPUR Akalkote 210774 210753 21 206275 206254 21 207442 207421 21 Pandharpur 271263 271236 27 265461 26 5434 27 275392 275364 28 Sidheswar Temple 81347 81339 8 92828 92819 9 78590 78582 8 Akluj 16720 16720 0 14187 14187 0 16647 16647 0 THANE Vajreshwari/Ganeshpuri 112948 112920 28 110514 110481 33 117749 117714 35 Vasai Fort 23056 23040 16 25851 25838 13 21907 21896 11 Ambarnath 46591 46586 5 48524 48519 5 43865 43861 4 Titwala 6245 6245 0 7012 7012 0 6126 6126 0 Satpati 2170 2170 0 3005 3005 0 1980 1980 0 Akloli 7520 7520 0 8344 8344 0 7422 7422 0

Final Report 46

MTDC ACNielsen ORG-MARG

Districts Destination January February March Total Domestic Foreign Total Domestic Foreign Total Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits Bordi 4580 4580 0 5290 5290 0 4311 4311 0 Ghodbandar 2510 2510 0 2366 2366 0 2238 2238 0 Jawhar 5348 5348 0 5288 5288 0 5278 5278 0 Bassin Fort 1245 1245 0 1140 1140 0 845 845 0 Malshej Ghat 2840 2840 0 2780 2780 0 2745 2745 0 WARDHA SEVAGRAM 11919 11790 129 11541 11415 126 12228 12090 138 WASHIM Shirpur (Parshwanath 1433 1429 4 1412 1408 4 1350 1346 4 Digamber Jain Mandir) Balaji Mandir 3244 3244 0 3152 3152 0 3080 3080 0 YAVATMAL Kalamb Tipeshwar 23887 23887 0 23379 23379 0 23789 23789 0 Sanctury Umerkhed Wild Life 812 812 0 850 850 0 920 920 0 Sanctuary

The above table gives the destination leisure visits in the months of January 2012, February 2012 and March 2012 by domestic and foreign visitors.

Final Report 47

MTDC ACNielsen ORG-MARG

Table – 3 District wise Domestic and Foreign Leisure Visits by Visitors S.No. District October November December January February March Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits

1 AHMEDNAGAR 1349681 2007 1401142 1941 2471193 2275 2324726 2072 2276483 2104 2313619 2187 2 AKOLA 13452 0 13889 0 14562 0 13753 0 13565 0 13959 0 3 AMRAVATI 26647 0 28579 0 37400 0 46763 0 45042 0 46072 0 4 AURANGABAD 508321 7781 543651 8192 706838 8051 668296 7456 669597 7473 661653 7720 5 BEED 23270 0 25860 0 34222 4 41997 5 43443 7 42389 5 6 BHANDARA 3452 0 3562 0 3652 0 4078 0 4027 0 3818 0 7 BULDHANA 111256 12 121309 8 133925 15 128838 23 128216 20 129360 21 8 CHANDRAPUR 68055 51 71313 42 76348 52 71810 54 70234 53 72706 55 9 DHULE 2658 0 2854 0 3215 0 5807 0 5232 0 5270 0 10 GADCHIROLI 121 0 135 0 322 0 789 0 751 0 813 0 11 GONDIA 24355 0 26542 0 30254 0 28419 0 27833 0 28774 0 12 HINGOLI 123778 0 137564 0 169323 5 128382 11 126224 7 126853 6 13 JALGAON 152304 0 165350 0 186838 0 178884 0 174899 0 180660 0 14 JALNA 40428 0 42190 0 46106 0 48920 0 47828 0 47124 0 15 KOLHAPUR 385451 511 395755 654 437875 721 415267 697 408760 702 416714 688 16 LATUR 4686 0 4825 0 5212 0 5149 0 5260 0 5234 0 17 MUMBAI 2335008 445008 2361212 488998 2443198 489402 2764752 453337 2585145 430769 2654399 433084 18 MUMBAI 0 0 0 214068 3882 239805 6810 233099 10330 Suburban 19 NAGPUR 84148 202 83562 250 91044 261 74364 247 73065 239 74693 261 20 NANDURBAR 60698 0 62363 0 67576 0 65121 0 64230 0 62976 0 21 NASIK 270633 254 287724 541 306634 499 305613 490 303777 464 301672 485 22 NANDED 164375 622 167674 718 181942 763 174307 726 169937 714 173241 731 23 OSMANABAD 385940 35 387251 36 392548 47 369191 47 361314 53 367564 47 24 PARBHANI 30793 0 34170 0 35210 0 37586 0 36912 0 37175 0

Final Report 48

MTDC ACNielsen ORG-MARG

S.No. District October November December January February March Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits

25 PUNE 963759 22818 986230 23028 997752 23157 1111308 21739 1054821 21296 1050723 22018 26 RAIGHAD 492282 333 505087 615 559413 675 561850 654 558659 629 544070 657 27 RATNAGIRI 215453 283 228711 357 289369 819 303756 890 282597 755 285955 803 28 SANGLI 5986 0 6428 0 7864 0 8651 0 8414 0 8678 0 29 SATARA 425137 234 437686 240 491180 320 463989 314 452869 306 455944 324 30 SINDHUDURG 262046 1579 271925 1728 368288 3183 584301 3151 630229 3069 584851 3078 31 SOLAPUR 510129 32 563569 35 614669 50 580047 56 578695 56 578015 56 32 THANE 161709 52 163549 48 194148 52 215004 49 220063 51 214416 51 33 WARDHA 11209 150 11742 123 12409 136 11790 129 11415 126 12090 138 34 WASHIM 1342 6 1447 5 1518 4 4673 4 4560 4 4427 4 35 YAVATMAL 23421 0 24226 0 25412 0 24699 0 24229 0 24709 0 TOTAL 9241983 481969 9569073 527560 11437458 530493 11986951 496034 11708130 475706 11763711 482747

The above table gives the district wise domestic and foreign leisure visits at the destinations in Maharashtra in the months of October 2011, November 2011, December 2011, January 2012, February 2012 and March 2012 by domestic and foreign visitors.

Final Report 49

MTDC ACNielsen ORG-MARG Tables on Visitors to the State of Maharashtra

Table – 4 District wise Domestic Leisure and Non-Leisure Visitors

S. District April May June July August September No. Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Leisure Leisure Leisure Leisure Leisure 1 AHMEDNAGAR 1001316 205090 1189556 243644 1221647 250218 767402 157179 886135 181498 953099 195214 2 AKOLA 9350 6772 10139 7343 10161 7358 9828 7117 7620 5518 9158 6632 3 AMRAVATI 18240 29760 12701 20724 18844 30746 22043 35967 25740 41997 27816 45384 4 AURANGABAD 550781 1285156 531981 1241292 502811 1173228 414571 967335 366639 855492 357665 834554 5 BEED 29509 29510 21308 21308 16589 16589 10972 10972 14878 14878 18542 18542 6 BHANDARA 2274 2896 2082 2652 2197 2798 2330 2967 2236 2848 2094 2667 7 BULDHANA 97724 73723 81570 61537 89426 67462 85423 64443 83520 63008 85671 64629 8 CHANDRAPUR 59289 96737 53796 87775 50189 81889 54069 88218 63613 103790 60015 97920 9 DHULE 3736 5378 3642 5243 3393 4883 3758 5410 3351 4824 3724 5359 10 GADCHIROLI 589 1145 455 884 354 689 305 593 312 607 287 560 11 GONDIA 26223 78671 24344 73033 22180 66541 18655 55967 19265 57797 21158 63474 12 HINGOLI 111787 174847 121846 190582 100067 156517 81802 127948 97912 153145 104966 164180 13 JALGAON 119195 164604 113325 156497 97792 135047 104716 144609 107417 148338 116680 161130 14 JALNA 42988 76424 36606 65079 38655 68720 35341 62830 36160 64285 45368 80656 15 KOLHAPUR 335821 173000 325942 167911 300919 155020 288663 148706 277261 142832 291362 150097 16 LATUR 3440 39572 2894 33282 3112 35798 3253 37419 3536 40673 4106 47223 17 MUMBAI 1051899 1139559 1140894 1235969 1152245 1248266 1105011 1197097 1195599 1295234 1236750 1339814 18 MUMBAI 128452 228360 144566 257008 143407 254948 133387 237134 127872 227328 148568 264122 Suburban 19 NAGPUR 55877 272817 51828 253043 47825 233503 45660 222930 49076 239609 44376 216665 20 NANDURBAR 56648 81518 47689 68627 50923 73281 47680 68614 55951 80517 50280 72355 21 NASIK 219108 210516 208339 200169 195731 188056 201923 194006 209590 201372 213960 205570

Final Report 50

MTDC ACNielsen ORG-MARG

S. District April May June July August September No. Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Leisure Leisure Leisure Leisure Leisure 22 NANDED 118223 92891 121134 95178 117103 92011 111373 87508 118359 92997 123471 97014 23 OSMANABAD 360270 211588 365852 214867 361308 212197 355437 208749 360736 211861 369254 216865 24 PARBHANI 29086 31511 27598 29899 25683 27824 24466 26505 26010 28179 25179 27279 25 PUNE 595975 1106812 631369 1172543 631445 1172686 323465 600721 399550 742022 427831 794545 26 RAIGHAD 142648 37920 1372502 364843 1322958 351673 1362200 362105 142559 37896 149030 39616 27 RATNAGIRI 179405 194357 167692 181668 156117 169128 149029 161450 152677 165402 154187 167037 28 SANGLI 7357 26088 6866 24345 6462 22913 6049 21448 6467 22930 5605 19876 29 SATARA 141895 35474 135077 33770 124680 31170 116699 29175 120516 30130 127053 31764 30 SINDHUDURG 141229 54923 133778 52026 127983 49772 112855 43889 124373 48368 116106 45153 31 SOLAPUR 310407 243892 293087 230283 279620 219703 268928 211302 266758 209597 273688 215042 32 THANE 180605 42365 172545 40474 162820 38193 160144 37565 169008 39644 155958 36583 33 WARDHA 11154 16053 11851 17055 9159 13182 10501 15113 9812 14120 8835 12716 34 WASHIM 2037 2813 1891 2613 1749 2417 2089 2885 1845 2549 1547 2138 35 YAVATMAL 24199 68877 23946 68155 23482 66837 23301 66322 23886 67986 24397 69440 TOTAL 6168736 6541619 7590691 6921321 7419036 6721263 6463328 5712198 5556239 5639271 5757786 5811815

The above table gives the district wise domestic leisure and non-leisure visitors in Maharashtra in the months of April 2011 till September 2011. Please note that these numbers have been derived through secondary sources.

Final Report 51

MTDC ACNielsen ORG-MARG

S. No. District October November December January February March Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Leisure Leisure Leisure Leisure Leisure 1 AHMEDNAGAR 805186 164917 835763 171181 1428665 292618 1362356 279037 1334155 273261 1356642 277866 2 AKOLA 13272 9611 13704 9924 14368 10404 13653 9887 13471 9755 13869 10043 3 AMRAVATI 25924 42296 27802 45361 37173 60650 35949 58654 34626 56494 35418 57787 4 AURANGABAD 502983 1173625 538091 1255546 687578 1604347 659850 1539650 669375 1561875 659998 1539995 5 BEED 23270 23271 25860 25860 34222 34222 32639 32640 33672 33671 32927 32926 6 BHANDARA 2069 3236 2138 3345 2193 3429 2591 3297 2557 3255 2433 3097 7 BULDHANA 87443 77544 94498 83800 103948 92180 107710 81255 107189 80862 108146 81584 8 CHANDRAPUR 66385 108313 70385 114839 75754 123598 71251 116253 69687 113701 72168 117748 9 DHULE 2643 5367 2839 5763 3206 6509 4154 5978 3805 5475 3801 5469 10 GADCHIROLI 121 632 135 708 322 1689 675 1310 645 1253 691 1341 11 GONDIA 24355 73065 26542 79626 30254 90762 28419 85257 27833 83499 28774 86322 12 HINGOLI 123411 123410 137164 137164 169277 169277 128382 200802 126224 197427 126853 198410 13 JALGAON 110380 152430 119892 165565 134370 185559 128347 177241 125488 173293 129473 178796 14 JALNA 40282 78194 42043 81613 46048 89386 48545 86303 47507 84458 46570 82791 15 KOLHAPUR 326140 153477 335390 157831 371232 174698 347720 179129 342283 176327 348916 179744 16 LATUR 4686 47380 4825 48786 5212 52699 4295 49395 4386 50437 4364 50186 17 MUMBAI 1248691 1352748 1286350 1393545 1327682 1438321 1041315 1128091 974870 1056109 999614 1082916 18 MUMBAI 0 0 0 0 0 0 150831 268144 169073 300574 164324 292131 Suburban 19 NAGPUR 60372 238157 68986 272134 75223 296739 60231 294066 59115 288618 60477 295270 20 NANDURBAR 56180 80845 58388 84021 64248 92454 62363 89743 63254 91025 61943 89137 21 NASIK 217485 208956 231214 222147 246420 236756 237970 228638 243526 233976 236789 227503 22 NANDED 135457 76195 138590 77957 150385 84591 128079 100633 124865 98108 127272 99999 23 OSMANABAD 385940 207814 387251 208519 392548 211372 369191 216826 361314 212200 367564 215871 24 PARBHANI 27309 29585 30439 32976 31359 33972 30525 33068 29978 32476 30190 32707 25 PUNE 342986 696365 354022 718772 358536 727937 388305 721137 365268 678356 361307 670999

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S. No. District October November December January February March Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Non- Leisure Leisure Leisure Leisure Leisure Leisure 26 RAIGHAD 121074 49452 129348 52832 143533 58626 153556 40818 154242 41001 150754 40074 27 RATNAGIRI 163866 170553 174550 181676 220035 229016 224573 243288 204258 221279 207286 224560 28 SANGLI 5986 21223 6428 22790 7864 27882 7590 26908 7381 26171 7613 26993 29 SATARA 132844 33211 140595 35149 157518 39380 151740 37936 148096 37024 149180 37294 30 SINDHUDURG 84710 68923 86754 70586 117997 96006 148624 57798 160375 62368 149062 57969 31 SOLAPUR 278178 218568 303225 238248 334756 263022 322167 253131 323000 253786 321847 252879 32 THANE 161709 37932 163549 38363 194148 45541 188799 44287 193142 45305 188264 44160 33 WARDHA 11181 13665 11715 14319 12381 15133 10791 15529 10448 15035 11065 15923 34 WASHIM 1339 3124 1447 3376 1518 3541 2064 2850 2013 2780 1954 2699 35 YAVATMAL 23421 66659 24226 68951 25412 72326 24239 68987 23779 67678 24455 69601 TOTAL 5617277 5810748 5874147 6123270 7005380 6964645 6679486 6777960 6560902 6668910 6592001 6682791

The above table gives the district wise domestic leisure and non-leisure visitors in Maharashtra in the months of October 2011, November 2011, December 2011, January 2012, February 2012 and March 2012.

Table – 5 District Wise Leisure and Non-Leisure Foreign Visitors

S. District April May June July August September No. Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Leisure Leisure Leisure Leisure Leisure 1 AHMEDNAGAR 1237 138 1196 133 1090 122 1139 127 1130 126 1150 128 2 AKOLA 0 0 0 0 0 0 0 0 0 0 0 0 3 AMRAVATI 0 0 0 0 0 0 0 0 0 0 0 0 4 AURANGABAD 5010 103 5017 103 3965 81 3942 81 3997 82 5988 123 5 BEED 0 0 0 0 0 0 0 0 0 0 0 0

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S. District April May June July August September No. Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Leisure Leisure Leisure Leisure Leisure 6 BHANDARA 0 0 0 0 0 0 0 0 0 0 0 0 7 BULDHANA 5 0 4 0 0 0 2 0 5 0 6 0 8 CHANDRAPUR 50 1 48 1 39 1 29 1 36 1 45 1 9 DHULE 0 0 0 0 0 0 0 0 0 0 0 0 10 GADCHIROLI 0 0 0 0 0 0 0 0 0 0 0 0 11 GONDIA 0 0 0 0 0 0 0 0 0 0 0 0 12 HINGOLI 0 0 0 0 0 0 0 0 0 0 0 0 13 JALGAON 7 0 5 0 0 0 0 0 0 0 12 0 14 JALNA 0 0 0 0 0 0 0 0 0 0 0 0 15 KOLHAPUR 411 51 377 47 357 45 344 43 324 41 303 38 16 LATUR 0 0 0 0 0 0 0 0 0 0 0 0 17 MUMBAI 87183 51203 86860 51014 86493.96 50798.04 88186 51 792 88416 51927 88900 52212 18 MUMBAI 1055 0 1478 0 1069 0 783 0 1760 0 4390 0 SUBURBAN 19 NAGPUR 81 273 75 253 68 231 63 213 66 223 58 198 20 NANDURBAR 0 0 0 0 0 0 0 0 0 0 0 0 21 NASIK 154 47 145 44 140 42 134 41 127 39 111 34 22 NANDED 468 15 448 14 411 13 375 12 388 13 399 13 23 OSMANABAD 41 0 38 0 35 0 32 0 39 0 31 0 24 PARBHANI 0 0 0 0 0 0 0 0 0 0 0 0 25 PUNE 5468 8555 5412 8466 5332 8341 5285 8267 5807 9083 5752 8997 26 RAIGHAD 199 112 206 116 184 105 163 93 150 85 129 73 27 RATNAGIRI 380 34 367 32 328 29 300 27 260 23 187 17 28 SANGLI 0 0 0 0 0 0 0 0 0 0 0 0 29 SATARA 143 10 129 9 114 8 103 7 99 7 115 8

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S. District April May June July August September No. Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Leisure Leisure Leisure Leisure Leisure 30 SINDHUDURG 1202 0 1185 0 934 0 835 0 734 0 702 0 31 SOLAPUR 28 1 20 1 23 1 10 1 18 1 27 1 32 THANE 48 118 45 113 43 106 44 111 46 116 49 121 33 WARDHA 62 0 59 0 53 0 46 0 58 0 65 0 34 WASHIM 4 0 2 0 0 0 0 0 2 0 3 0 35 YAVATMAL 0 0 0 0 0 0 0 0 0 0 0 0 TOTAL 103236 60661 103116 60346 100678.96 59923.04 101815 60816 103462 61767 108422 61964

S. District October November Decem ber January February March No. Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Leisure Leisure Leisure Leisure Leisure 1 AHMEDNAGAR 1181 125 1142 121 1338 141 1219 129 1238 131 1286 136 2 AKOLA 0 0 0 0 0 0 0 0 0 0 0 0 3 AMRAVATI 0 0 0 0 0 0 0 0 0 0 0 0 4 AURANGABAD 4095 84 4312 88 4238 86 3924 80 3933 80 4063 83 5 BEED 0 0 0 0 4 0 5 0 7 0 5 0 6 BHANDARA 0 0 0 0 0 0 0 0 0 0 0 0 7 BULDHANA 10 0 6 0 13 0 19 0 17 0 17 0 8 CHANDRAPUR 51 1 42 0 52 1 54 1 53 1 55 1 9 DHULE 0 0 0 0 0 0 0 0 0 0 0 0 10 GADCHIROLI 0 0 0 0 0 0 0 0 0 0 0 0 11 GONDIA 0 0 0 0 0 0 0 0 0 0 0 0 12 HINGOLI 0 0 0 0 5 0 11 0 7 0 6 0 13 JALGAON 0 0 0 0 0 0 0 0 0 0 0 0

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S. District October November Decem ber January February March No. Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Non - Leisure Leisure Leisure Leisure Leisure Leisure 14 JALNA 0 0 0 0 0 0 0 0 0 0 0 0 15 KOLHAPUR 319 39 409 51 451 56 436 54 439 54 430 53 16 LATUR 0 0 0 0 0 0 0 0 0 0 0 0 17 MUMBAI 89002 52271 97800 57438 97880 57485 90667 53249 86154 50598 86617 50870 18 MUMBAI SUBURBAN 3882 0 6810 0 10330 0 19 NAGPUR 67 225 83 279 87 292 82 276 80 267 87 291 20 NANDURBAR 0 0 0 0 0 0 0 0 0 0 0 0 21 NASIK 85 25 180 54 166 50 163 49 155 46 162 48 22 NANDED 415 13 479 15 509 16 484 15 476 15 487 15 23 OSMANABAD 35 0 36 0 47 0 47 0 53 0 47 0 24 PARBHANI 0 0 0 0 0 0 0 0 0 0 0 0 25 PUNE 5704 8922 5757 9005 578 9 9055 5435 8501 5324 8327 5505 8610 26 RAIGHAD 111 62 205 115 225 127 218 123 210 118 219 123 27 RATNAGIRI 142 12 179 16 409 36 445 39 377 33 401 35 28 SANGLI 0 0 0 0 0 0 0 0 0 0 0 0 29 SATARA 106 7 109 7 145 9 143 9 139 9 147 9 30 SINDHUDURG 686 0 752 0 1384 0 1370 0 1334 0 1338 0 31 SOLAPUR 20 1 22 1 32 1 35 1 35 1 35 1 32 THANE 52 127 48 119 52 128 49 120 51 125 51 124 33 WARDHA 75 0 62 0 68 0 64 0 63 0 69 0 34 WASHIM 6 0 5 0 4 0 4 0 4 0 4 0 35 YAVATMAL 0 0 0 0 0 0 0 0 0 0 0 0 TOTAL 102162 61 914 111628 67309 112898 67483 108756 62646 106959 59805 111361 60399

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Table - 6

District Wise Total Visitors (Domestic and Foreign)

District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total AHMEDNAGAR 1207781 1434529 1473077 925847 1068889 1149591 971408 1008205 1722763 1642740 1608783 1635931 15849544 AKOLA 16122 17482 17519 16945 13138 15790 22884 23627 24773 23541 23225 23911 238957 AMRAVATI 48000 33425 49590 58010 67737 73200 68220 73162 97824 94602 91120 93205 848095 AURANGABAD 1841050 1778393 1680085 1385929 1226210 1198330 1680786 1798037 2296249 2203504 2235262 2204138 21527973 BEED 59019 42616 33178 21944 29756 37084 46541 51720 68449 65284 67350 65858 588799 BHANDARA 5170 4734 4995 5297 5084 4761 5304 5483 5622 5887 5813 5529 63679 BULDHANA 171452 143111 156888 149868 146533 150306 164997 178305 196140 188984 188068 189747 2024399 CHANDRAPUR 156077 141620 132118 142317 167440 157981 174749 185266 199406 187559 183442 189972 2017947 DHULE 9114 8885 8276 9168 8175 9083 8010 8601 9716 10131 9280 9270 107709 GADCHIROLI 1734 1339 1043 898 919 847 752 843 2011 1986 1899 2032 16303 GONDIA 104894 97377 88721 74622 77062 84632 97420 106168 121016 113676 111332 115096 1192016 HINGOLI 286634 312428 256584 209750 251057 269146 246821 274327 338559 329194 323658 325268 3423426 JALGAON 283806 269827 232839 249325 255755 277822 262811 285457 319929 305587 298781 308269 3350208 JALNA 119412 101685 107375 98171 100445 126024 118475 123656 135434 134848 131965 129361 1426851 KOLHAPUR 509283 494277 456341 437756 420458 441800 479977 493679 546437 527337 519104 529143 5855592 LATUR 43012 36176 38910 40672 44209 51329 52066 53611 57911 53690 54821 54550 580957 MUMBAI 2329844 2514737 2537803 2442086 2631176 2717676 2742711 2835133 2921368 2313321 2167731 2220017 30373603 MUMBAI SUBURBAN 357867 403052 399424 371304 356960 417080 432376 439543 464883 422857 476456 466785 5008587 NAGPUR 329048 305199 281627 268866 288974 261297 298822 341482 372342 354653 348078 356125 3806513 NANDURBAR 138166 116316 124204 116294 136468 122635 137026 142410 156702 152106 154278 151080 1647685 NASIK 429825 408697 383969 396104 411128 419675 426550 453596 483391 466820 477703 464502 5221960 NANDED 211597 216774 209538 199268 211757 220897 212078 217041 235502 229211 223464 227773 2614900 OSMANABAD 571899 580757 573540 564218 572636 586150 593789 595806 603967 586064 573567 583482 6985875 PARBHANI 60597 57497 53507 50971 54189 52458 56895 63415 65331 63593 62452 62897 703802 PUNE 1716810 1817790 1817804 937738 1156462 1237125 1053977 1087555 1101317 1123376 1057276 1046420 15153650 RAIGHAD 180879 1737667 1674920 1724561 180690 188848 170700 182500 202511 194715 195571 191169 6824731 RATNAGIRI 374176 349759 325602 310806 318362 321428 334573 356420 449497 468344 425947 432281 4467195 SANGLI 33445 31211 29375 27497 29397 25481 27209 29218 35745 34497 33552 34605 371232

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District 11-Apr 11-May 11-Jun 11-Jul 11-Aug 11-Sep 11-Oct 11-Nov 11-Dec 12-Jan 12-Feb 12-Mar Total SATARA 177522 168985 155972 145984 150752 158940 166168 175859 197053 189828 185268 186631 2058962 SINDHUDURG 197354 186989 178689 157579 173475 161961 154320 158093 215387 207792 224078 208369 2224086 SOLAPUR 554328 523391 499347 480241 476374 488758 496767 541497 597811 575334 576822 574762 6385432 THANE 223136 213177 201162 197864 208814 192711 199820 202079 239869 233254 238624 232600 2583110 WARDHA 27269 28965 22394 25660 23990 21616 24922 26095 27581 26385 25546 27058 307481 WASHIM 4854 4506 4166 4974 4396 3688 4469 4827 5063 4917 4797 4657 55314 YAVATMAL 93076 92101 90319 89623 91872 93837 90081 93177 97738 93226 91457 94055 1110562 Total 12874252 14675474 14300901 12338157 11360739 11739987 12024474 12615893 14615297 13628843 13396570 13446548 157017135

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Table - 7

Total Number of Domestic and Foreign Tourists and Day Visitors

MAHARASHTRA No of Tourists No of day visitors Domestic Foreign Total Domestic Foreign Total April 2011 5846763 163897 6010660 6863592 0 6863592 May 2011 6675525 163462 6838987 7836487 0 7836487 June 2011 6504537 160602 6665139 7635762 0 7635762 July 2011 5600741 162631 5763372 6574785 0 6574785 Aug 2011 5149934 165229 5315163 6045576 0 6045576 Sept2011 5322016 170386 5492402 6247585 0 6247585 Oct2011 5406543 170599 5577142 6447332 0 6447332 Nov 2011 5620980 187959 5808939 6806954 0 6806954 Dec 2011 6415559 190109 6605668 8009629 0 8009629 Jan2012 6042739 171401 6214140 7414703 0 7414703 Feb 2012 5895796 166761 6062557 7334013 0 7334013 March 2012 5948368 171760 6120128 7326420 0 7326420 TOTAL 70429501 2044796 72474297 84542838 0 84542838

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Table - 8

DISTRIBUTION OF DOMESTIC AND FOREIGN TOURISTS BY PLACE OF STAY

MAHARASHTRA No of Domestic Tourists No of Foreign Tourists Staying in Staying Staying Total Staying in Staying Staying Total hotels with F&R Elsewhere hotels with F&R Elsewhere April 2011 3741929 935482 1169352 5846763 163897 0 0 163897 May 2011 4272336 1068084 1335105 6675525 163462 0 0 163462 June 2011 4162904 1040726 1300907 6504537 160602 0 0 160602 July 2011 3584475 896118 1120148 5600741 162631 0 0 162631 Aug 2011 3295958 823989 1029987 5149934 165229 0 0 165229 Sept2011 3406091 851522 1064403 5322016 170386 0 0 170386 Oct2011 3730190 924199 752153 5406543 170599 0 0 170599 Nov 2011 3826749 899933 894299 5620980 187959 0 0 187959 Dec 2011 3959468 1026749 1429342 6415559 190109 0 0 190109 Jan2012 3686177 972274 1384288 6042739 171401 0 0 171401 Feb 2012 3617728 945656 1332412 5895796 166761 0 0 166761 March 2012 3646542 956494 1345333 5948368 171760 0 0 171760 TOTAL 44930547 11341226 14157729 70429501 2044796 0 0 2044796

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Accommodation Facility Details

Table – 7 District Wise Number of Accommodation Units and Number of Rooms

DISTRICT DESTINATION ACCOMODATION ROOMS UNITS 1 AHMEDNAGAR Shirdi 221 5113 Ahmadnagar 52 691 2 AKOLA Akola 26 465 3 AMRAVATI Amrav ati 25 347 4 AURANGABAD Aurangabad 161 3200 5 BEED Beed 25 442 6 BHANDARA Bhandara 8 125 7 BULDHANA Buldana 5 41 8 CHANDRAPUR Chandrapur 25 356 9 DHULE Dhule 19 319 10 GADCHIROLI Gadchiroli 5 94 11 GONDIA Gondia 26 317 12 HINGOLI Hingoli 12 131 13 JALGAON Jalgaon/Bhusa 27 419 wal 14 JALNA Jalna 37 456 15 KOLHAPUR Panhala 16 194 Kolhapur 133 2141 16 LATUR Latur 47 681 17 MUMBAI + Mumbai 906 27682 MUMBAI SUBURBAN 19 NAGPUR Nagpur 114 2808

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20 NANDURBAR Nandurbar 13 111 21 NASIK Nashik 14 1 2549 22 NANDED Nanded 52 850 23 OSMANABAD Osmanabad 40 493 /Tuljapur 24 PARBHANI Parbhani 30 449 25 PUNE Lonavala 85 2183 Pune 248 7049 26 RAIGHAD Matheran 39 801 Alibag 103 632 Murud 32 225 Shrivardhan 27 148 Mahad 9 112 27 RAT NAGIRI Dapoli Camp 40 147 Ratnagiri 60 623 Rajapur 16 67 Murud/Karde/ 64 648 Anjarla Ganpatphule 39 448 Chiplun 15 54 28 SANGLI Sangli 49 794 29 SATARA Mahabaleshwar 188 4100 / Panchgani Satara 23 669 30 SINDHUDURG Malwan 31 205 Sawa ntwadi (M 23 212 Cl) Kankavli 42 342 Tarkarli 30 164 Amboli 11 131 31 SOLAPUR Solapur (M 65 1166

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Corp.) 32 THANE Thane 28 112 Vasai (M Cl) 16 73 33 WARDHA Wardha (M Cl) 16 167 34 WASHIM Washim (M Cl) 5 49 35 YAVATMAL Yavatmal (M Cl) 21 337 TOTAL 3491 72132

These accommodation units employed more than 62000 employees across Maharashtra and more than majority of these accommodation units are Non-Star accommodation establishments.

Table - 8 Number of Accommodation units, Rooms, Beds and Employment

No. of AUs No. of Rooms No. of Beds No. of Employees Temporary Permanent Total 3491 72142 151287 37769 25513 63282

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Table - 9

Distribution of Employees in Accommodation Units by Age Group

No. of AUs No. of Employees Distribution of employees by age-group

18-25 yrs 26-30 yrs 31-40 yrs 41-50 yrs > 51 yrs 3491 63282 8% 20% 37% 32% 3%

Table - 10 Distribution of Employees in Accommodation Units by Service

No. of AUs No. of Employees Distribution of employees by service

Management F&B House Keeping Others 3491 63282 9% 64% 21% 6%

Table - 11 Distribution Accommodation Units by Types

Star Apartment Non-Star Youth/ YMCA Dharamshalas/ Sarais/ Gurudwaras/ Bed & Motels Total Hotels Hotels Hotels Hostels Musafirkhanas Temples/ Monastries Breakfast Units

301 14 2872 12 41 4 231 16 3491

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Visitor Profiling Tables

Table – 12 Age Distribution of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012 %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign Age Group Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors Male Female Male Female Male Female Male Female Male Female Male Female 15 – 24 Years 14% 4% 15% 5% 9% 4% 15% 3% 16% 4% 9% 3% 25 – 34 Years 34% 11% 35% 11% 30% 13% 36% 9% 37% 8% 31% 11% 35 – 44 Years 18% 4% 15% 6% 20% 5% 15% 4% 16% 5% 21% 6% 45 – 60 Years 12% 2% 10% 2% 13% 3% 15% 1% 12% 1% 13% 3% >60 Years 1% 1% 1% 2% 1% 2% 1% 2% 1% 79% 21% 78% 25% 74% 26% 83% 17% 82% 18% 76% 24% Total (5963) (1585) (9547) (3060) (453) (159) (7161) (1467) (10516) (2308) (604) (191)

Table – 13 Sex Distribution of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012 Gender %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors Male 82% 80% 79% 83% 82% 76% Female 18% 20% 21% 17% 18% 24% Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

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Table – 14 Marital Status of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012 Marital Status %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors Married 76% 70% 72% 78% 73% 75% Unmarried 21% 29% 26% 20% 26% 24% Others 3% 1% 2% 2% 1% 1% Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Table – 15 Educational Level of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012 Level of Education %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors No Formal Education 0% 2% 1% 0% 1% 1% Primary 4% 4% 2% 3% 2% 1% Secondary 7% 9% 3% 5% 8% 2% Higher Secondary 23% 20% 24% 24% 22% 23% Graduate & Above 55% 53% 56% 58% 55% 60%

Technical & Professional 11% 12% 14% 10% 12% 13% of All Level Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

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Table – 16 Occupation Pattern of Sample Visitors in the State of Maharashtra Oct-Dec 2011 Jan-Mar 2012 Occupation %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors Industrialist / Trader / Shop 7% 6% 9% 6% 4% 8% Owner Self Employed Professional 6% 4% 6% 4% 3% 5% Government Service 8% 10% 9% 10% 11% 12% Private Service 24% 18% 23% 27% 23% 25% Student / Researcher 19% 30% 22% 16% 25% 26% Business 18% 18% 18% 18% 21% 14% Agriculture 8% 6% 2% 9% 5% Housewife 8% 7% 8% 9% 6% 7% Other 2% 1% 3% 2% 2% 3% Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Table – 17 Purpose of visit by Sample Visitors in the State of Maharashtra Oct-Dec 2011 Jan-Mar 2012 Purpose %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors Business 20% 21% 23% 19% 23% 20% Holidays, Leisure & 20% 10% 30% 28% 20% 44% Recreation Social Activity 19% 20% 20% 18% 17% 16% Pilgrimage/religious Activity 13% 11% 5% 18% 19% 5% Education /Training 20% 28% 18% 16% 18% 11% Health & Medical 5% 7% 3% 4% 2% 2% Shopping 3% 3% 1% 3% 1% 2% Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

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Table – 18 Mode of Transportation of Sample Domestic Visitors in the State

Oct-Dec 2011 Jan-Mar 2012 %age of visitors from within %age of visitors from %age of visitors from within %age of visitors from Mode of the State Outside the State the State Outside the State Transportation Overnight Same day Overnight Same day Overnight Same day Overnight Same day Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Train 19% 17% 55% 58% 24% 15% 58% 55% Bus 72% 75% 43% 37% 68% 77% 41% 32% Air 5% 0% 2% 5% 2% 0% 1% 4% Personal Vehicle 4% 8% 0% 0% 6% 8% 0% 9% Total 100% (3065) 100% (9598) 100% (4483) 100% (2641) 100% (2894) 100% (10282) 100% (5734) 100% (2542)

Table – 19 Mode of Transportation of Sample Foreign Visitors in the State

Oct-Dec 2011 Jan-Mar 2012 Mode of %age of visitors from %age of visitors from %age of visitors from %age of visitors from Transportation within the State Outside the State within the State Outside the State Overnight Visitors Overnight Visitors Overnight Visitors Overnight Visitors Train 0% 21% 0% 14% Bus 0% 10% 0% 8% Air 0% 58% 0% 61% Personal Vehicle 0% 8% 0% 12% Taxi 0% 3% 0% 5% Total 0% 100% (612) 0% 100% (795)

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Table – 20 Travel Behavior of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012 Frequency of Visits %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors Once a week or more often 20% 22% 1% 21% 18% Once a fortnight 6% 6% 2% 5% 15% Once a month 10% 13% 3% 9% 11% Once in 3 months 13% 12% 13% 9% 12% 9% Once in 6 months 25% 22% 32% 33% 22% 17% Once in a Year 12% 10% 26% 10% 5% 29% Less Often 14% 15% 23% 13% 7% 45% Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Table – 21 Propensity of availing package tour of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012 %age of Domestic %age of Foreign %age of Domestic %age of Foreign Overnight Visitors Overnight Visitors Overnight Visitors Overnight Visitors

Percentage of Tourists 11% 16% 9% 21% availing package tour

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Table – 22 Travel Arrangement Mode of Sample Visitors in the State of Maharashtra

Travel Oct-Dec 2011 Jan-Mar 2012 Arrangement %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign Mode Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors Self 98% 97% 95% 96% 95% 90% Office / Employer 1% 2% 2% 1% 2% 1% Tour Operator 1% 1% 3% 3% 3% 9% Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

Table – 23 Distribution of overnight visitors by place of stay of Sample Visitors in the State

Place of Stay Oct -Dec 2011 Jan -Mar 2012 %age of Domestic %age of Foreign %age of Domestic %age of Foreign Overnight Visitors Overnight Visitors Overnight Visitors Overnight Visitors Star Hotel 4% 25% 5% 27% Non -Star Hotel 35% 39% 38% 41% Motel 1% 1% 1% Govt. Guest House / Circuit House / Bhawan / Sadan 3% 3% 2% 2% Private Guest House / Inn / Rest House / Tourist Bungalow 7% 5% 5% 3% Dhar amshala / Sarai / Musafirkhana 6% 1% 8% 1% Friends & Relative 22% 13% 21% 16% Bed & Breakfast Unit 18% 6% 20% 7% Youth / YMCA Hostel 4% 7% 1% 2% Total 100% (7548) 100% (612) 100% (8628) 100% (795)

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Table – 24 Distribution of visitor by their preferred eating place of Sample Visitors in the State of Maharashtra

Oct-Dec 2011 Jan-Mar 2012 Eating Place %age of Domestic %age of Domestic %age of Foreign %age of Domestic %age of Domestic %age of Foreign Overnight Visitors Day Visitors Overnight Visitors Overnight Visitors Day Visitors Overnight Visitors Restaurant 28% 31% 22% 31% 32% 35% Fast Food Outlets 2% 5% 2% 5% 4% 1% Cafeteria 11% 14% 7% 9% 16% 3% Dhaba 9% 10% 8% 11% 8% 2% Bars 5% 3% 6% 3% 3% 5% Mobile Van 6% 3% 1% 4% 3% 1% Food Kiosk 2% 2% 2% 3% 3% 3% Refreshment Stand 1% 2% 2% 2% 3% 3% Place of Lodging 3% 3% 4% 5% 9% Sharamshala /Sarai 2% 0% 1% 1% 1% Gurudwara / Temple / Monastery / Other free 2% 2% 1% 1% 1% 1% accommodation Friends & Relatives 28% 24% 44% 24% 26% 35% Other 1% 1% 0% 1% 1% 1% Total 100% (7548) 100% (12240) 100% (612) 100% (8628) 100% (12824) 100% (795)

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Table – 25 Satisfaction Level of Services by Sample Visitors in the State of Maharashtra

Services %age of Domestic %age of Domestic Day %age of Foreign Overnight Visitors Visitors Overnight Visitors Satisfied Dissatisfied Satisfied Dissatisfied Satisfied Dissatisfied Availability of Tour Operator 80% 20% 89% 11% 87% 13% Availability of Transportation 79% 21% 91% 9% 83% 17% Availability of Tourist Guide 82% 18% 84% 16% 88% 12% Availability of good quality accommodation 88% 12% 95% 5% 80% 20% Public Convenience 76% 24% 75% 25% 72% 28% Eating Places 87% 13% 88% 12% 87% 13% Information Centers 72% 28% 94% 6% 90% 10% Souvenir Shops 89% 11% 96% 4% 98% 2% Entertainment Places 76% 24% 98% 2% 96% 4% Quality of Roads 79% 21% 90% 10% 88% 12% Security 78% 22% 84% 16% 89% 11% Behavior of Local People 91% 10% 89% 11% 89% 11% Shops other than souvenir ones 87% 13% 93% 7% 76% 24% Upkeep of tourist sites 79% 21% 85% 15% 91% 9% Accommodation tariff 72% 28% 80% 20% 81% 19% Quality of Information 85% 15% 95% 5% 92% 8% Availability of Local Cuisine 81% 19% 78% 22% 80% 20% Availability of Alcohol 71% 29% 71% 29% 72% 28%

The above table presents the percentage distribution of satisfaction levels amongst domestic and foreign tourists for different service parameters. There is a strong positive trend as most of the visitors found various service delivery parameters satisfactory.

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Table – 26 Popular Source of Information of Tourist Destination of the Sample Visitors in the State of Maharashtra

Information Source %age of %age of Domestic %age of Domestic Day Visitors Foreign Overnight Overnight Visitors Visitors Indian Embassy in your Country NA NA 1% Indian To urism Bureau in your country NA NA 2% Indian Tourism Office in India 1% 1% 1% State Tourism department 5% 1% 5% Travel Agent 2% 1% 4% Travel Books / Guides / Magazines / 12% 12% 15% Newspaper Relatives / Friends 64% 72% 65% Other 16% 13% 7% Total 100% 100% 100%

The above table represents a list of popular sources from where tourists get information about the state and its districts. Results show that Friends and Relatives are most popular source of information for domestic and foreign travelers.

Table – 27 Average Expenditure on Package Component of Sample Domestic Visitors Availing Packaged Tour in the State

Package Component Average Expe nditure per Person

Travel + Food 1796 Travel + Accommodation 2117 Travel + Transport +Accommodation 2836 Travel + Transport +Accommodation + Food 3826

The above table is indicative of the Average Expenditure on Package Component plus non- package component of Sample Domestic Visitors availing package tour in the State of Maharashtra.

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Table – 28 Average Expenditure on Package Component of Sample Foreign Visitors Availing Packaged Tour in the State of Maharashtra

Package Component Average Expenditure per Person Travel + Food 2839 Travel + Accommodation 3749 Travel + Transport +Accommodation 4958 Travel + Transport +Accommodation + Food 5812

The above table is indicative of the Average Expenditure on Package Component plus non- package component of Sample Domestic Visitors availing package tour in the State of Maharashtra.

Table – 29 Average Expenditure on Non-Package Component of Sample Visitors in the State of Maharashtra

Non -Package Component Avg. Expenditure Avg. Expenditure of Avg. Expenditure of of Domestic Domestic Day Foreign Overnight Overnight Visitors Visitors Visitors Accommodatio n 910 0 3210 Food & Drinks 562 431 1382 Transport 291 223 928 Shopping 399 454 1727 Recreation, Leisure & 295 237 378 Cultural Activities Total 2457 1345 7625

The above table is indicative of the Average Expenditure on non-package component of Sample Domestic Visitors availing package tour in the State of Maharashtra. The average expenditure which domestic overnight visitors incur per person per night on a trip giving weight to different package components comes out to be Rs. 2457. Foreign overnight visitors spend Rs. 7625 per person per night.

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Table – 30 Total Number of Domestic Visitors from Outside the State

State Overnight Visitors Domestic Day Visitors Absolute Number Percentage Absolute Number Percentage Karnataka 746 5% 623 16% Gujarat 975 7% 789 20% Orissa 577 4% 21 1% Andhra Pradesh 494 4% 723 19% Kerala 576 4% 42 1% Tamil Nadu 534 4% 21 1% Chhatisgarh 557 4% 413 11% Assam 486 4% 0 0% Uttar Pradesh 582 4% 0 0% Himachal Pradesh 551 4% 0 0% Haryana 422 3% 0 0% Ma dhya Pradesh 898 7% 878 23% Delhi 763 6% 229 6% Uttaranchal 502 4% 0 0% Jharkhand 423 3% 52 1% Rajasthan 813 6% 0 0% Bihar 589 4% 0 0% Jammu and Kashmir 363 3% 0 0% Punjab 664 5% 0 0% Uttaranchal 502 4% 0 0% Manipur 191 1% 0 0% West Bengal 717 5% 0 0% Goa 672 5% 99 3% Sikkim 192 1% 0 0% Total 13789 100% 3890 100%

The above table is a depiction of the proportion of people of respective states from where they come to visit Maharashtra. Maximum visitors come from its neighboring states like Gujarat and Madhya Pradesh (7% respectively) followed by Delhi, Rajasthan & Karnataka.

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Table – 31 Total Number of Foreign Visitors by their Country of Residence Country Foreigner Overnight Visitors Absolute Number Percentage Spain 22 2% Germany 67 5% France 71 5% UAE 137 10% Sri Lanka 47 3% China 32 2% UK 192 14% Russia 22 2% Australia 180 13% USA 208 15% Canada 89 6% Singapore 28 2% Switzerland 11 1% Bangladesh 12 1% Pakistan 10 1% Belgium 16 1% Maldives 7 0% Israel 46 3% Egypt 9 1% Saudi Arabia 62 4% South Africa 47 3% Italy 49 3% Sweden 21 1% Indonesia 11 1% Malaysia 8 1% Finland 3 0% Total 1407 100%

The above table is a depiction of the proportion of people of respective countries from where they come to visit Maharashtra. Maximum visitors come from USA, Australia followed by UAE & UK.

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LIKED AND DISLIKED ASPECTS OF MAHARASHTRA

The Aspects that is most liked by the travelers are the sights and culture of Maharashtra. The dislikes aspects are the management of fairs and festivals and maintenance of tourist destinations.

APPEALING THEMES

The top three appealing themes to travelers are recreational activities, Cleanliness and relaxation. Table – 32

Themes Percentage Recreational Activities 21% Peace and seren ity 4% Cleanliness 19% SPA and other Urban facilities 12% Social interaction 3% Privacy 1% Scenic Beauty 1% Cultural activities & festivals 11% Exploration 4% Relaxation 17% Information 8% Other (Please Specify) 0% Total 100%

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PREFERRED FACILITIES

The top three preferred facilities for the travelers are Clean drinking water, Safety / security and Good public transport. The next most preferred facilities are banks / ATMs and Public toilets respectively.

Table – 33 Facilities Percentage Clean drinking water 30% Public toilets 14% Banks / ATMs 16% Connectivity 0% Other (Please Specify) 0% Good public transport 17% Medical Facilities 6% Safety and security 17% Other (Please Specify) 0% Other (Please Spec ify) 0% Total 100%

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INFORMATION ABOUT TOURIST DESTINATION (NON-LEISURE VISITORS)

81% of Non-leisure travelers were aware of tourist destinations being present in the district they were visiting. 19% of Non-leisure visitors mentioned that they were unaware of the tourist destinations being present in the districts they were visiting.

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REASON FOR NOT VISITING TOURIST DESTINATIONS (NON-LEISURE VISITORS)

81% of Non-leisure travelers were aware of tourist destinations being present in the district they were visiting. The most popular reason the non-leisure travelers mentioned for not visiting the tourist destinations in the vicinity is that they did not have time to visit. The second most popular reason for not visiting tourist destinations is that they didn’t know about the destination before arriving at the place of their visit.

Table – 34

Reason Percentage Did not have time 81% Destinations did not appeal to me 0% Destinati ons too far away 0% Destinations difficult to reach 7% Did not know about the destination 0% Did not know how to reach 4% Did not know about destination before arriving 8% Other (Please Specify) 0% Total 100%

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CIRCUITS

Foreigners

In case of Foreigners the major circuits is as under after their port of entry is Mumbai

1. Mumbai – Pune – Aurangabad – Nasik – Mumbai 2. Mumbai – Ganpathphule – Sindhudurg –Ratnagiri – Goa

In case its Pune or Aurangabad

Pune – Lonawala/Khandala – Aurangabad –Nasik –Mumbai

Domestic

For domestic tourists outside of Maharashtra

1. Mumbai – Shirdi –Shanisignapore – Lonawala –Mumbai 2. Pune –Lonawala – Aurangabad –Nasik 3. In case of Tourists from AP / Karnataka: Solapur – Osmanabad – Nanded – Kholapur 4. In case of Nagpur & MP: Ramtek – Chandarpur – Amrawati .

These days the tourist flow to Mahabaleshwar is coming down as travelers from Mumbai /Pune for 2 to 3 days vaccation are preferring beaches

Mumbai /Pune – Sindhudurg –Raighad – Ratnagiri OR Shirdi – Shanisignapur.

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MTDC ACNielsen ORG-MARG ANNEXURE – 1

Methodology for Estimation of Domestic and Foreign Tourists Visit at District Level in India

I. Introduction

Ministry of Tourism compiles data on domestic and foreign tourist visits in State/ UT based on the information received from the State/ UT Governments. Such information at State/ UT level is generally collected by State Tourism Departments on the basis of administrative records and returns. In many cases, the information supplied does not cover the same-day visitors, visitors staying with friends and relatives, etc. Doubts have been also expressed by experts about the reliability of the data on domestic and foreign tourist visits released every year. A need was felt to prepare a standard methodology for estimation of number of visitors at district level which can be used by the State/ UT Governments. This methodology should enable the compilation of such data on monthly basis. The methodology should also help in preparation of estimates of number of visitors for some period after the base line survey, mainly based on the information to be collected from the accommodation units without resorting to regular large scale survey. Keeping these requirements in view, a methodology has been prepared which will be initially used in the tourism surveys to be commissioned by the Ministry of Tourism in 5 states namely, Andhra Pradesh, Delhi, Jharkhand, Maharashtra and Punjab. The details of the methodology are given in the subsequent paragraphs.

II. Definitions

The definitions of various terms to be used in the survey are given below.

Usual place of Residence: The usual place of residence of a person is the village/ town where the person has been staying continuously for at least 6 months prior to the date of the survey.

Usual Environment: The usual environment refers to the geographical boundaries within which a person moves within his/ her regular routine of life .

Trip: A trip refers to the travel by a person from the time of departure from his usual environment until he/ she returns. It, thus, refers to a round trip. A trip may be made up of visits to different places.

Visitor: A visitor is a traveler taking a trip to a main destination outside his/ her usual environment for any main purpose (business, leisure or other personal purpose) other than to be employed at the place visited.

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Tourist: A visitor is classified as a tourist if his/ her trip includes an overnight stay. A tourist is also referred to as an overnight visitor.

Same-day visitor: A visitor is classified as a same-day visitor if his/ her trip does not include an overnight stay. A same-day visitor is also referred to as an excursionist .

Exclusion : The same-day visitors at a tourist destination for whom the tourism destination is part of their usual environment, are not considered same-day visitors for the purpose of this survey.

Foreign Visitor: A visitor having a foreign passport will be treated as a foreign visitor . Even a Non- Resident Indian (NRI) will be treated as a foreign visitor. NRIs have Indian passports but may be living, or are likely to live, in other countries for 6 months or more.

Domestic Visitor: A visitor, who is a resident Indian, will be treated as a domestic visitor .

Tourist Destination: The tourist destinations would generally be as defined by the State in terms of geographical area and tourist interest. A tourist destination should be a clearly identified area/ location. A tourist location could be a ticketed closed area, non- ticketed closed area, or an open area without clearly specified boundaries. It may be a location maintained by Central Govt., State Govt., local body or any other organization, including those run by the private sector. A tourist location may consist of more than one tourist spots. However, the following norms should be adhered to for identifying a tourist location as a tourist destination: (i) Each ticketed tourist location will be considered as one tourist destination irrespective of the number of tourist spots at that location covered under the common ticket. (ii) If there are 2 or more tourist spots within close proximity which are not ticketed, the location would be considered to be a single destination if a visitor usually visits most or all the spots in the same visit.

Town: Definition of the town will be same as that used in 2001 Population Census of India.

III. Objective

The field survey in a State will be conducted for a period of 12 months in all districts of the State. The survey will be used to obtain the following month-wise information for each district: a. Estimated number of visits (i) Visits by overnight visitors- staying at accommodation units; - staying with friends and relatives - others, such as those staying in tented accommodations provided by State Govt. or by any other charitable organizations, etc. (ii) Visits by same-day visitors

Final Report for Maharashtra – Annexure-1: Methodology 86 MTDC ACNielsen ORG-MARG b. Profile of visitors, their expenditure pattern, purpose of visits, etc. c. Occupancy rates and direct employment in accommodation units.

IV. Approach

To meet the objectives, first the tourist destinations have to be identified before the start of the survey. Two possible variables studied for identification of the tourist destination were number of tourists and number of accommodation units. However, interaction of the consultant with the state authority revealed that past data on number of tourists at various destinations are generally not available. Similarly, the analysis of the unit level data of Economic Census 2005 revealed that data on number of hotels below the district level are not available. Therefore, first towns important from tourist angle have to be identified. All the tourist destinations in the identified towns will be covered in the survey. In the identified towns two types of survey, namely Survey at tourist destination and Survey of Accommodation units will be done. The survey of tourist destination will broadly provide the estimate of tourists for leisure purpose, however, the purpose of the survey is to have an estimate of tourists for all type of purposes such as visiting friends and relatives, business, etc. Similarly, the Survey at tourist destination and at Accommodation unit will not provide information about the visitors staying with friends and relatives and in accommodation units but not visiting any tourist destination as well as same day visitors not visitors not visiting any tourist destinations. To get these information surveys at important Entry/Exit Points of the district will be also conducted. The ratio obtained from this exit survey will be used to find out the estimate of tourist for non-leisure purposes. However, this adjustment will be done only at district level.

The district level estimates will be worked out by adding the leisure tourists at all the towns covered in the survey and multiplying it by the ratio of total urban population of the district to the total population of the towns covered in the survey. The estimate of non-leisure tourists will be worked out from the data of exit survey and added to the estimate of leisure tourists to find out the district level estimate of visitors. The state level estimate of visitors (tourists and same day visitors) will be worked out by adding the district level estimates of visitors.

V. Methodology

The methodology envisages three stage sampling. The first stage units will be the towns important from tourism perspective, the second stage units will be the tourist destinations in the selected town or linked to the selected town, and the visitors within a tourist destination will constitute the third stage units. The procedure for selection of first, second and third stage units are given below:

(i) Selection of Towns important for Tourism In the absence of reliable information about the number of tourists or accommodation units at tourist destination, towns, which are important from tourism perspective, will be identified in each district in consultation with the State Government. Apart from such towns, the towns which cater to the accommodation needs of visitors to important tourist destinations located in non-urban areas will also be identified. For the latter cases, only one – the most important – town will be identified with one tourist destination. Therefore, as per this methodology, the first stage in this survey will be the identification of towns important for tourism purposes.

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(ii) Selection of Tourist Destinations in the Selected Town All the tourist destinations in a selected town will be covered in the survey. In case the number of tourist destinations in the selected town is large, only the important ones will be covered in the survey.

(iii) Selection of Visitors at a Tourist Destination for brief profiling

(a) Sample size of visitors at district level The sample is required for estimating the number of visitors at district level from the data collected at destination/ spot level. Statistically, the sample size may be obtained from the following expression, 2 2 n = Z 1-α/2 p(1-p)/d Where p= anticipated proportion to be estimated 100(1- α /2) % is the confidence level and d=absolute precision required on either side in the proportion in percentage points Statistically, we require a sample size of about 400 respondents (384 to be exact) to get estimate of a parameter with a precision of 5% points and 95% level of confidence. As the data is required on monthly basis this sample size may be required on a monthly basis.

(iv) Distribution of Sample Size in Towns and at Tourist Destinations

(a) Distribution of sample size amongst selected towns in a district : The district sample size of 800 visitors will be distributed among the selected towns in proportion to the 2001 Census population of these towns.

(b) Distribution of sample size among tourist destinations in a selected town: If there are more than one tourist destinations in a selected town, the sample size allocated for the town will be equally distributed among the tourist destinations.

(c) Selection of days for survey of visitors in different months

The survey will be conducted during all the 12 months of the year at each selected destination. Information about important festivals, fairs, religious events at the selected tourist destinations will be collected in advance for the 12-month period. In a particular month at a particular destination, survey will be done during 2 weeks. In the first week, first 3 days of the week will be covered, and in the second week last 4 days of the week will be covered. For this purpose, first day of the month will be considered as the first day of the week. The dates of survey at a tourist destination during the 12 months will be as follows.

Month Weeks Days of weeks Dates of the month 1st week: 1-3 days First First and Third 3rd week: 4-7 days 1,2,3,18,19,20,21

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2nd week: 1-3 days Second Second and Fourth 4th week: 4-7 days 8,9,10, 25,26,27,28 1st week: 1-3 days Third First and Fourth 4th week: 4-7 days 1,2,3,25,26,27,28 2nd week: 1-3 days Fourth Second and Third 3rd week: 4-7 days 8,9,10,18,19,20,21 1st week: 1-3 days Fifth First and Second 2nd week: 4-7 days 1,2,3,11,12,13,14 3rd week: 1-3 days Sixth Third and Fourth 4th week: 4-7 days 15,16,17,25,26,27,28 Seventh to Above pattern will Twelve be repeated

The date and week on which important tourism event is scheduled to take place at the selected tourist destination will be positively covered. If the important tourist event at the selected tourist destination falls outside the selected week and dates, the nearest week/dates will be substituted by the week/dates of the special event.

(d) Canvassing of schedules to the visitors for brief profile

The monthly sample size of visitors at a selected tourist destination should be distributed equally on the 7 days of the survey work (in 2 weeks) at the destination. The services of 2 investigators would be required on the selected days at non- ticketed tourist destinations. The first investigator will basically count the number of visitors and second investigator will canvass the schedule to seek the information about overnight/ same-day visitors, domestic/ foreign visitors, etc. At a ticketed tourist destinations perhaps one investigator will be able to canvass the schedule because counting of the visitors may not be required.

(v) Details of the Surveys

(A) Survey at Tourist Destinations

A survey of visitors at tourist destinations has to be done to obtain the following information:

(a) Total number of visits

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(i) Ticketed Destinations :- If the tourist destination is a ticketed destination with differential pricing for domestic and foreign visitors, the data on number of foreign and domestic visits separately during any day would be available from sale record of tickets. If the destination has common ticket for both domestic and foreign visitors, then an assessment of the distribution of visits by domestic and foreign visitors would have to be made by counting the visitors at the entry point(s). To capture the variations in visitors’ number on different days of the week as well as at different time periods of a day, this exercise would have to be carried out at different periods of time of the day, and on different days of the week. Many destinations attract large number of visitors during specific periods of the year, such as Kumbh Mela, Suraj Kund Mela, etc. Such periods should be identified in advance, and the survey should cover such specific periods. (ii) Non-Ticketed Destinations: - In such cases, the total number of visitors, during the day, along with its break-up into domestic and foreign visitors, has to be assessed by counting the number of such visitors at specified time slot at entry point (s). If there are more than one entry points to the tourist destination, all should be covered by pre-specified rotation, for counting the number and broad distribution. If there is no specific entry point, investigator will have to notionally designate appropriate points as entry points based on the flow of visitors to such a destination.

(b) Brief Profile of Visitors

Break-up of number of visitors into overnight visitors staying at accommodation units, overnight visitors staying with friends and relatives, other overnight visitors, and the same-day visitors, separately for domestic and foreign visitors, has to be obtained. For this, a small questionnaire, comprising 5-6 questions, has to be canvassed. As getting this information is the prime objective of the survey, the sample size should be adequate to provide the desired breakup of different type of visits. In para IV (A)(ii)(a), the desired sample size at district level has been worked out to be 400 visitors. However, it has been decided that the number of visitors to be selected for this short profile survey will be 800 per district per month.

(B) Survey of Accommodation Units

All the accommodation units (hotels, tourist lodges, dharamshalas, motels, Govt. / private companies, guest houses, etc.) in the selected towns will be listed with the help of Municipal Corporations or other competent authorities. If a tourist destination not located in the town is linked to a non-urban tourist destination in terms of providing accommodation facilities to tourists visiting that destination, the list of additional accommodation units located near such tourist destinations will also be included in the list of accommodation units of the town. The accommodation units so listed will be grouped in the following categories: (ii) Classified hotels (iii) Other accommodation units a. Having more than 20 rooms b. Having 10-20 rooms c. Having less than 10 rooms From all the selected accommodation units, the following 2 types of information will be collected:

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(i) Particulars of the accommodation unit - Apart from the identification details, the information would be collected on number of rooms, number of beds, total number of persons employed, annual turnover, etc. This information would be collected initially, and thereafter updated every quarter along with the updating of the list of accommodation units. (ii) Information about overnight visitors- Based on the records available with the accommodation units, information on number of guests checked-in, number of nights spent, whether domestic or foreign, residency status of the tourists (within the state, within country, outside country), etc. would be collected. This information has to be collected every month for the preceding month.

All the classified hotels would be covered for collecting both the information. For the remaining 3 categories of accommodation units, 10% of the units in each will be covered. These 10% accommodation units will be selected by using circular systematic sampling method.

In metropolitan cities, list of all the accommodation units will have to be prepared for the survey work.

For collecting information about the number of visitors and their other details as well as information about the accommodation units for a particular month, the selected accommodation units will be visited in the 1st week of the succeeding month.

(C) Survey at Entry/Exit Points of the district The survey at the tourist destinations will not be able to capture the following categories of visitors: (a) Visitors staying with friends and relatives and not visiting any tourist destination; (b) Visitors staying in accommodation units but not visiting any tourist destination; (c) Same day visitors not visiting any tourist destination For having an idea about the total number of visitors in the district, information about visitors collected at tourist destinations has to be supplemented by information on the above categories of visitors. To meet this objective, exit survey of the visitors at the major exit/ entry points of the district will be conducted to have information about the above mentioned categories of visitors as well as for detailed profiling of the visitors. In view of the fact that profiling of the visitors is not likely to change over a short time interval, profile of visitors will be generated only at district level on quarterly basis. The requirement of the sample size for this exercise would also be less. It has been decided to conduct the interview of 200 visitors every quarter in each district. As the information collected in the exit survey used for estimating the number of non-leisure visitors in the district, the exit survey will be conducted only in the first month of the quarter so that its result can be used for the three months of the quarter. All the four weeks as well as the days (week days and weekends) in a month should be covered on representative basis.

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Annexure – 2: Estimation Procedure

I. Estimation from survey at Entry / Exit points in a Quarter

From the survey at major entry/exit points of the district, we get the following: x DT – h-l = no. of domestic leisure visitors to the district in the sample at all exit points covered who stayed at hotels.

x DT – h-nl = no. of domestic non-leisure visitors to the district in the sample at all exit points covered who stayed at hotels. a DT – h-l = average no. of tourist destinations in the district visited by a domestic leisure tourist who stayed at a hotel based on the survey at exit points.

Clearly, a DT – h-l ≥ 1

Similarly, we define x DT – f – l , x DT – f – nl , a DT – f – l for domestic tourists staying with Friends & Relatives x DT – o – l , x DT – o – nl , a DT – o – l for domestic tourists staying at other places x DS– l , x DS– nl , a DS – l for domestic same day visitors x FT– h - l , x FT–h-nl , a FT-h – l for foreign Tourist staying at hotels x FT– f - l , x FT–f-nl , a FT-f – l for foreign Tourist staying with friends and relatives x FT–o - l , x FT–o-nl , a FT-o – l for foreign tourists staying at other places x FS– l , x FS–nl , a FT – l for foreign same day visitors.

II. Estimation of tourists for a tourist destination in a month

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Define the following notations: Assume that i stands for ith destination selected in the selected town, j stands for jth day selected for survey at the ith destination (j=1,2,…,d i); k stands for the kth entry point at the ith destination (k=1,2,,…,e i); l stands for the lth entry hour at the kth entry point at ith destination (l=1,2,…,h ik ).

DT ni = No. of visits by domestic tourists surveyed at the ith destination on all days of survey at all entry points at all hours; DT −h ni = No. of visits by domestic tourists surveyed at the ith destination and stayed in hotels, DT − f ni = No. of visits by domestic tourists surveyed at the ith destination and staying with friends and relatives

DT −o ni = No. of visits by domestic tourists surveyed at the ith destination and stayed at other accommodation units.

DS ni = No. of visits by domestic same day visitors surveyed at the ith destination on all days of survey at all entry points at all hours;

FT ni = No. of visits by foreign tourists surveyed at the ith destination on all days of survey at all entry points at all hours;

FT −h ni = No. of visits by foreign tourists surveyed at the ith destination and stayed in hotels FT − f ni = No. of visits by foreign tourists surveyed at the ith destination and staying with friends and relatives

FT −o ni = No. of visits by foreign tourists surveyed at the ith destination and stayed at other accommodation units.

FS ni = No. of visits by foreign same day visitors surveyed at the ith destination on all days of survey at all entry points at all hours;

DT Ni (s) = Total number of visits by domestic tourists at the ith destination on all days of survey;

DT −h Ni (s) = Total number of visits by domestic tourists at the ith destination who stayed in hotels DT − f Ni (s) = Total number of visits by domestic tourists at the ith destination and staying with friends and relatives

DT −o Ni (s) = Total number of visits by domestic tourists at the ith destination and stayed at other accommodation units

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DS Ni (s) = Total number of visits by domestic same day visitors at the ith destination on all days of survey;

FT Ni (s) = Total number of visits by foreign tourists at the ith destination on all days of survey; FT −h Ni (s) = Total number of visits by foreign tourists at the ith destination and stayed in hotel FT − f Ni (s) = Total number of visits by foreign tourists at the ith destination staying with friends and relatives FT −o Ni (s) = Total number of visits by foreign tourists at the ith destination and stayed at other accommodation units

FS Ni (s) = Total number of foreign same day visitors at the ith destination on all days of survey;

DT Ni = Total number of domestic tourists at the ith destination during the month DT −h Ni = Total number of visits by domestic tourists at the ith destination during the month and stayed in hotel DT − f Ni = Total number of visits by domestic tourists at the ith destination during the month and staying with friends and relatives DT −o Ni = Total number of visits by domestic tourists at the ith destination during the month and stayed at other accommodation units

DS Ni = Total number of visits by domestic same day visitors at the ith destination during the month;

FT Ni = Total number of visits by foreign tourists at the ith destination during the month; FT −h Ni = Total number of visits by foreign tourists at the ith destination during the month and stayed in hotel FT − f Ni = Total number of visits by foreign tourists at the ith destination during the month and staying with friends and relatives FT −o Ni = Total number of visits by foreign tourists at the ith destination during the month and stayed at other accommodation units

FS Ni = Total number of visits by foreign same day visitors at the ith destination during the month;

Ni = Total number of visits at the ith destination during the month DT DS FT FS = N i + N i + N i + N i

From the survey at the destination, following distribution is available:

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Domestic Foreign DT −h FT −h ni ni DT − f FT − f ni ni DT −o FT −o ni ni DS FS ni ni

The estimation of number of visits at the three distinct types of destinations will be as follows:

Case I: Non-ticketed destinations

In this case, it may be observed that i) Ni is not available; D F ii) Ni (s) and Ni (s) are to be estimated by a count of visitors; iii) An estimate of Ni is given by D F Ni = [Ni (s) + Ni (s)]x(No. of days in the month/ d i ); (d i = 7) D F iv) Estimates of Ni and Ni are given by

D D Ni = Ni (s) X 31* / 7

F F Ni = Ni (s) X 31* / 7

* Number of days in the surveyed month v) Estimates for tourists and same day visitors will be obtained as

Final Report For Maharashtra – Annexure 2: Estimation Procedure 95 MTDC ACNielsen ORG-MARG

n DT −h  n FT −h  DT −h = i . D FT −h = i . F N i  D  N i N i  F  N i  ni   ni 

n DT − f  n FT − f  DT − f = i . D FT − f = i . F N i  D  N i N i  F  N i  ni   ni 

n DT −o  n FT −o  DT −o = i . D FT −o = i . F N i  D  N i N i  F  N i  ni   ni 

n DS  n FS  DS = i . D FS = i . F N i  D  N i Ni  F  Ni  ni   ni 

For special occasions like Kumbh Mela, Surajkund Mela etc., it would be advisable to work out average number of tourists per day on the respective destination, based on the sample days observed during the occasion (Mela) period and estimate the number of tourists in that destination for the occasion (Mela) by multiplying the average number of tourists per day by the number of Mela days. The estimates for non-Mela days may be obtained as usual and monthly estimates may be obtained by pooling number of tourists for Mela and non-Mela days.

Case II: Destinations with common ticketing It may be observed that

i) Ni is available D F ii) Ni (s) and Ni (s) are to be estimated by a count of visitors. D F D DT −h DT − f DT −o iii) Steps (iv) and (v) of case I are to be followed. First divide Ni into Ni and Ni , and then Ni into Ni , Ni , Ni DS F FT −h FT − f FT −o FS and N i , and Ni into Ni , Ni , Ni and Ni respectively.

Case III: Destinations with differential ticketing

Final Report For Maharashtra – Annexure 2: Estimation Procedure 96 MTDC ACNielsen ORG-MARG

In this case, D F i) Ni , Ni and Ni are available. D F ii) Ni and Ni will be split as in step (V) of case I

Exclusion of visitors for whom the destination is part of ‘usual environment’ In the case of a non-ticketed destination, the number of visitors, as recorded in the counting sheet, also includes persons for whom the tourist destination is part of their ‘usual environment’. Such persons are not to be included for the estimation of number of visitors in the current survey. However, it is not possible to distinguish such persons while filling up the counting sheet. The number of such persons has to be assessed on the basis of the number of persons who are rejected for the short survey. For example, if 10 persons are interviewed for the short survey in a day, the investigator may actually have contacted 30 persons, with 20 being rejected for interview because the destination was part of their ‘usual environment’. Then the total number of visitors to the destination would be assessed to be (10/30)*100% of the number available from the counting sheet.

Estimation for a month including a special tourist Event

For each identified destination, the list of important tourist events for the whole year, along with the corresponding time period, should be prepared in advance in consultation with the officials of State Tourism Departments. The estimation of number of visitors for such destinations is outlined below with the help of an example:-

Suppose that the tourist destination is an important temple attracting (i) a very high number of visitors on a particular day of the week (say Monday), every week, and (ii) an exceptionally high number of visitors during a special event spanning a period of, say, 9 days of November. The field work and estimation of number of visitors in the months other than November and in the month of November would be done in different ways.

For the month of November

The field work and surveys would be done for the following 3 categories of days:-

(a) 9 days of the special event in November

Final Report For Maharashtra – Annexure 2: Estimation Procedure 97 MTDC ACNielsen ORG-MARG

(b) 3 (or 4) Mondays of November excluding the 9 days of the special event

(c) 18 (or 17) remaining days of November

For (a), field work for adequate number of days (may be 2 or 3 or 4) would be done. For (b), field work would be done on 1 Monday selected as per the procedure described in the methodology note. For (c), field work would be done for 2 or 3 or 4 days depending on the number of days of field work for category (a). The estimation of number of visitors at this destination would be done separately for the three categories of days.

For a month other than November (say January)

If there are any special events in January, the survey and estimation procedure would be as for November. If there are no such special events, the month would have the following two categories of days:-

(a) 4 (or 5) Mondays

(b) 27 (or 26) remaining days of the month

The 7 days of the survey work would be selected as per the prescribed methodology (these will include 1 Monday). The estimation of number of visitors would be done separately for the above two categories of days.

III. Estimation of tourists for a town in a month

th Let the tourist destinations in u town be numbered 1, 2,,………………t u . [Here, it may be noted that these destinations also include those that are not located in the town but are linked to the town from which the visitors visiting such destinations predominantly come from.]

th Let M u = No. of visits by visitors to tourist destinations in the u town in the month

Final Report For Maharashtra – Annexure 2: Estimation Procedure 98 MTDC ACNielsen ORG-MARG

DT – h Mu = No. of visits by domestic tourists staying in hotels to tourist destinations in the uth town in the month.

DT-f DT-o DS DT D FT-h FT-f FT-o FS FT F Similarly, we define M u . M u , M u , M u , M u , and M u , M u , M u , M u , M u , M u

Then,

tu tu DT - h DT –h FT - h FT –h Mu = ∑ N i Mu = ∑ N i i = 1 i = 1

tu tu DT - f DT –f FT - f FT –f Mu = ∑ N i Mu = ∑ N i i = 1 i = 1 tu tu

DT - o DT –o FT - o FT -o Mu = ∑ N i Mu = ∑ N i i = 1 i = 1

DT DT – h DT - f DT – o FT FT – h FT - f FT - o Mu = M u + M u + M u Mu = M u + M u + M u

tu tu DS DS FS FS Mu = ∑ N i Mu = ∑ N i i = 1 i = 1

D DT DS F FT FS Mu = M u + M u Mu = M u + M u

D F Mu = M u + M u

Let the population of the town u be p u

IV. Estimation for a District in a month

Final Report For Maharashtra – Annexure 2: Estimation Procedure 99 MTDC ACNielsen ORG-MARG

Let Q = No. of visits by visitors at tourist destinations in all the surveyed towns (say u: 1, 2, …., t) in the district in the month.

Q DT-h = No. of visits by domestic visitors at tourist destinations in all the surveyed towns in the district in the month who stayed in hotels.

Similarly define Q DT-f, Q DT-o, Q DS , Q DT , Q D, Q FT-h, Q FT-f, Q FT-o, Q FS , Q FT , Q F

Then, t t DT - h DT –h FT - h FT –h Q = ∑ M u Q = ∑ M u u = 1 u = 1

t t DT - f DT –f FT - f FT –f Q = ∑ M u Q = ∑ M u u = 1 u = 1

t t DT - o DT –o FT - o FT –o Q = ∑ Mu Q = ∑ M u

u = 1 u = 1 t t DS DS FS FS Q = ∑ M u Q = ∑ M u u = 1 u = 1

QDT = Q DT – h + Q DT - f + Q DT – o QFT = Q FT – h + Q FT - f + Q FT - o

QD = Q DT + Q DS QF = Q FT + Q FS

Q = Q D + Q F

Let the population of all the surveyed towns in the district be P t Then P = ∑ p u u = 1

Final Report For Maharashtra – Annexure 2: Estimation Procedure 100 MTDC ACNielsen ORG-MARG

Let the urban population of the district be P*. That is , if the surveyed towns are numbered 1,2,3,……….., t and the other towns in the district are numbered t +1, t +2,…………t + s, then

t +s t t +s t +s Then P* = ∑ p u = ∑ p u + ∑ p u = P + ∑ p u u = 1 u = 1 u = t + 1 u = t + 1

Let Q* = No. of visits by visitors at tourist destination in the district in the month

Similarly define Q * DT-h , Q * DT-f , Q * DT-o , Q * DS , Q * DT , Q * D and Q * FT-h , Q * FT-f , Q * FT-o , Q * FS , Q * FT , Q * F P* Then, Q* = Q X P

P* Q * DT – h = Q DT – h X , and so on P

Let Q # DT – h = No. of visitors who visited tourist destination in the district and stayed in hotels.

Similarly define

Q # DT – f, Q # DT – o, Q # DS

And Q # FT – h ,Q # FT – f, Q # FT – o, Q # FS

Then,

Q # DT – h = Q *DT – h / a DT – h - l Q # FT – h = Q *FT – h / a FT – h - l

Q # DT – f = Q *DT – f / a DT – f - l Q # FT – f = Q *FT – f / a FT – f - l

Q # DT – o = Q *DT – o / a DT – o - l Q # FT – o = Q *FT – o / a FT – o - l

Q # DS = Q *DS / a DS - l Q # FS = Q *FS / a FS - l

Final Report For Maharashtra – Annexure 2: Estimation Procedure 101 MTDC ACNielsen ORG-MARG

V. Estimation of total visitors in the district

In the steps mentioned above, only leisure tourists (those visiting the destination) have been estimated. However, visitors also include the non-leisure tourists. Estimation of total number of visitors in a district will be done as follows.

Let R = No. of visitors ( leisure + non- leisure) in the district

Similarly define,

R DT-h, R DT-f, R DT-o, R DS , R DT , R D

and

R FT-h, R FT-f, R FT-o, R FS , R FT , R F

x DT-h-l + x DT – h - nl Then R DT-h = X Q # DT-h x DT-h-l

Similarly estimate

RDT- f, R DT-o, R DS and R FT-h, R FT-f, R FT-o, R FS

R DT = R DT-h + R DT-f + R DT-o, R D = R DT + R DS R FT = R FT-h + R FT-f + R FT-o, R F = R FT + R FS

R = R D + R F

VI. Estimation of visitors at the State level

District level estimates are to be added to obtain the state level estimates.

Final Report For Maharashtra – Annexure 2: Estimation Procedure 102 ACNielsen ORG-MARG

State

Dist

Dest

Final Report For Maharashtra – Annexure 2: Estimation Procedure 103 ACNielsen ORG-MARG

TOURIST SURVEY (EXIT POINTS)

Month: [1] April [2] May [3] June [4] July [5] August [6] September [7] October [8] November [9] December [10] January [11] February [12] March

Week: [1] First [2] Second [3] Third [4] Fourth

1. Survey Point (RECORD BY TICKING ONE OPTION) [1] Railway Station [2] Airport [3] Bus Station [4] Hotel

DEMOGRAPHIC PROFILE : (IN CASE OF FAMILY / GROUP, RESPONDENT IS THE HEAD OF THE FAMILY / GROUP) 2. Type of tourist: [1] Over-night visitor [2] Same-day visitor

3.Name: ______Telephone No. (With STD/ISD Codes)______

4. Please tell me your approximate age? ______Years

5. Record gender: [1] Male [2] Female

6. Are you? [1] Married [2] Recently Married [3] Never Married [4] Others------(Widow etc)

7. When did you arrive here? Date: ______

8. Are you traveling…? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] Alone [2] With Family [3] With Friends [4] With Family and Friends

9. How many people have traveled with you? ______

10. Please give the information about gender and age of people, who have traveled with you? ASK & RECORD

Male Age Comp. Yrs Female Age Comp. YRS

11. How many nights have you spent in this place ______

12. Are you a… [1] Indian (GO TO Q.13) [2] Foreigner (GO TO Q. 20 ) [3] NRI (GO TO Q. 26)

13. Which state/ union territory of India do you reside in? ______

Final Report For Maharashtra – Annexure 2: Estimation Procedure 104 ACNielsen ORG-MARG

14. [1] Do you live in this city? Y/N [2] within same district [3] other district of same state

15. Have you traveled to this city before? [1] Yes [2] No

16. How have you traveled to this city? READ OUT OPTIONS & TICK (SINGLE RESPONSE) [1] By train [2] By bus [3] By air [4] By personal vehicle [5] By taxi [6] Any other

17. Is this your first visit to state? [1] Yes [2] No

18. Have you traveled to this STATE before? [1] Yes [2] No

19. How have you traveled to this state? READ OUT OPTIONS & TICK (SINGLE RESPONSE) [1] By train [2] By bus [3] By air [4] By personal vehicle [5] By taxi [6] Any other______

< IF RESPONDENT IS FOREIGNER IN Q. 12, THEN ASK Q. 20 TO Q. 25>

20. Which country do you reside in? ______

21. Is this your first visit to India? [1] Yes [2] No

22. Which was your port of entry in India? (Name of the port)______

23. Is this your first visit to this state? [1] Yes [2] No

24. Have you traveled to this city before? [1] Yes [2] No

25. How have you traveled to this state? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] By train [2] By bus [3] By air [4] By personal vehicle [5] By taxi [6] Any other______

< IF RESPONDENT IS AN NRI IN Q. 10, THEN ASK Q. No.26 TO Q 31 >

26. In which country do you live? ______

27. How frequently you visit India? [1] Once in 3 months [2] Once in six months [3] Once in an year [4] Once in 2 years [5] Once in 3 years

28. Which was your port of entry in India? (NAME OF THE PORT) ______

29. Is this your first visit to this state? [1] Yes [2] No

30. Have you traveled to this city before? [1] Yes [2] No 31. How have you traveled to this state? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] By train [2] By bus [3] By air [4] By personal vehicle [5] By taxi [6] Any other______

Final Report For Maharashtra – Annexure 2: Estimation Procedure 105 ACNielsen ORG-MARG

32. What type of activities are you engaged in? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] Industrialist/ Trader/ Shop Owner [2] Self Employed Professional (Chartered Accountant, Cost Accountant, Doctor, Lawyer, Engineer, Consultant, Proprietor of a firm or institute) [3] Government Service [4] Private Service [5] Student/ Researcher [6] Business [7] Agriculturist [8] Housewife [9] If any other, please specify______

33. What is your educational qualification? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] No Formal Education [2] Primary [3] Secondary [4] Higher Secondary [5] Graduate & Above [6] Technical / Professional of all levels [7]Any other, please specify_____

34. What is your approximate annual household income? READ OUT OPTIONS & TICK (SINGLE RESPONSE) [1] Less than Rs. 60,000 [2] Rs. 60,001 – Rs. 1,00,000 [3] Rs. 1,00,001 – Rs. 2,00,000 [4] Rs. 2,00,001 – Rs. 5,00,000 [5] Above Rs. 5,00,000

[1] Less than US $ 40,000 [2] US $ 40,001 – US $ 60,000 [3] US $ 60,001 – US $ 80,000 [4] US $ 80,001 – US $ 100,000 [5] Above US $ 100,000

TRAVEL BEHAVIOR:

35. How often do you travel? READ OUT OPTIONS & TICK (SINGLE RESPONSE)

[1] Once a week or more often [2] Once a fortnight [3] Once a month [4] Once in 3 months [5] Once in 6 months [6] Once in a year [7] Less often

36. What was your main purpose of visit? READ OUT OPTIONS & TICK (MULTIPLE RESPONSE )

[1] Business [2] Holidaying, leisure & recreation [3]Social (visiting friends & relatives, attending marriages etc) [4] Pilgrimage /Religious activity [5] Education /Trainging [6] Health & Medical [7] Shopping [8] Others

37 If in < Q 36 >, purpose is not [2} , THEN did you visit any tourist spot during your stay______

38. Are you a part of an organized group/ package tour? [1] Yes [2] No

39 If in 38, YES, then ask what the package include

[1] Travel + Food [2] Travel +Accommodation [3] Travel +Transport +Accommodation [4] Travel + Transport + Accommodation + Food [5] Any other

40. How did you make your travel arrangement? READ OUT OPTIONS & TICK (MULTIPLE RESPONSES ) [1] Self [2] Office / Employer [3] Travel Agent

[4] Tour Operator [5] If any other, please specify______

41. What are your preferred 5 choices of accommodation during your visit? 1 – most preferred and 5 least preferred. READ OUT OPTIONS & TICK (MULTIPLE RESPONSES)

Final Report For Maharashtra – Annexure 2: Estimation Procedure 106 ACNielsen ORG-MARG

[1] 5 Star Deluxe Hotel [2] 5 Star Hotel [3] 4 Star Hotel [4] 3 Star Hotel [5] 2 Star Hotel [6] 1 Star Hotel [7] Apartment Hotel (Service Apartment) [8] Heritage Hotel [9] Non-star Hotel [10] Motel [11] Govt. Guest House/ Circuit House/ Bhawan/ Sadan [13] Dharamshala/ Sarai/ Musafirkhana

[15] Friends & Relatives [14] Gurudwara / Temple/ Monastery /Other temporary free stay in tent etc [12] Private Guest House/ Inn / Rest House / Tourist Bungalow [16] Bed & Breakfast Unit [17] Youth/ YMCA Hostel 18] If any other, please specify ______

42 . Which of these eating-places did you eat in? READ OUT OPTIONS & TICK (MULTIPLE CODES ) [1] Restaurant [2] Fast Food Outlets [3] Cafeteria [4] Dhaba [5] Bars [6] Mobile Van [7] Food Kiosk [8] Refreshment Stand [9] Place of lodging [10] Dharamshala/ Sarai [12] Gurudwara/ Temple Monastery/Other free accommodation [13] Friends & Relatives [14] If any other, please specify ______

43. On an overall basis how satisfied or dissatisfied are you on account of… MENTION EACH PARAMETER? SHOW CARD No. 1 [5] Highly Satisfied [4] Satisfied [3] Satisfied but not completely [2] Dissatisfied [1] completely dissatisfied ASK SATISFACTION LEVEL ONLY IF RESPONSE IS PARAMETER Yes No Level of Reason for Satisfaction / Satisfaction Dissatisfaction (ASK (Use Code) those who said 1,2,4,5) 1 Availabilit y of Tour Operator 2 Availability of transportation 3 Availability of tourist guide 4 Availability of good quality accommodation 5 Public convenience 6 EATING PLACES 7 Information centers 8 Souvenir shops 9 Entertai nment places 10 Quality of roads 11 Security 12 Behavior of local people 13 Shops other than souvenir ones 14 Upkeep of tourist sites 15 Accommodation tariff 16 Quality of information provided 17 Availability of loca l cuisine 18 Availability of alcohol

44. Did you find your visit to this State better than or worse than or as per your expectations? ASK & RECORD (SINGLE RESPONSE) [5] Much better than expectation [4] Somewhat better than expectation [3] ] As per expectation [2] Worse than expectation [1] Much worse than expectation 45. Which places have you visited in this district?

Final Report For Maharashtra – Annexure 2: Estimation Procedure 107 ACNielsen ORG-MARG

46. Have you watched watched/ seen/ heard the advertisement of the State Government for tourism promotion on a. Newspaper b. Radio c. Television d. Newspaper and Radio both e. Newspaper and Television both f. Radio and Television both g. All three EXPENDITURE PATTERN:

47. Please tell us, how much have you spent DURING YOUR VISIT? (MULTIPLE RESPONSES)

Package Component in INR______

48. For Non Package Component, please ask the following (This question is to be asked for those availing package facilities also.) S No. Accommodations Before During THE TRIP TOTAL ( Amt in INR ) 1 Hotel 2 Private Guest House 3 Govt. Guest House/ Bhawan/ Sadan 4 Dharamshala 5 Rented house 6 Friends & Relatives 7 Others Total ( 48)

49. Food & Drink S No. Food & Drink Before During THE TRIP TOTAL ( Amt in INR ) 1 In the accommodation unit 2 o/s accommodation unit & during journey and transit Total (49)

50. Transport S No. Transport Before During THE TRIP TOTAL ( Amt in INR ) 1 RAILWAYS 2 Road 3 WATER 4 AIR 5 Transport equipment rental 6 Travel agency services / tour operator 7 Others Total (50)

51. Shopping S No. Shopping Before During THE TRIP TOTAL ( Amt in INR ) 1 Clothing & garments 2 Processed food

Final Report For Maharashtra – Annexure 2: Estimation Procedure 108 ACNielsen ORG-MARG

3 Tobacco products 4 Alcohol 5 Travel related consumer goods 6 Footwear 7 Toiletries 8 Gems & Jewellery 9 Books. Journals, Magazines ,Stationery etc Total (51)

52. Recreation, Leisure, Cultural, Sporting activities S No. Recreation, Leisure, Cultural, Before During THE TRIP TOTAL Sporting activities ( Amt in INR ) 1 Cinema, theatre,amusement park 2 Entry fee & other expenses at religious places 3 Entry fee & other expenses at cultural sites 4 Sporting activities 5 Medicine & health related Total (52) 53. Others S No. Others Before During THE TRIP TOTAL ( Amt in INR ) 1 2

54. GRAND TOTAL (SUMMATION OF Q 48+49+50+51+52+53)

55. Please mention 3 aspects of tourism which you liked and 3 aspects which needs improvement. S No. Aspects I liked Aspects which needs improvement 1 2 3

56. What appeals to you in a tourist destination? Themes Code Themes Code Recreational Activities 1 Scenic Beauty 7 Peace and serenity 2 Cultural activities & festivals 8 Cleanliness 3 Exploration 9 SPA and other Urban facilities 4 Relaxation 10 Social interaction 5 Information 11 Privacy 6 Other (Please Specify) 12

57. What facilities would you like in the destination? Facilities Code Facilities Code Clean drinking water 1 Good public transport 6 Public toilets 2 Medical Facilities 7 Banks / ATMs 3 Safety and security 8 Connectivity 4 Other (Please Specify) 9 Other (Please Specify) 5 Other (Please Specify) 10

58. (Ask only Non-leisure visitors) Did you know about the tourist destinations in the district you are visiting?

Final Report For Maharashtra – Annexure 2: Estimation Procedure 109 ACNielsen ORG-MARG

Yes 1 No 2 59. If yes, then why did you not visit the destinations? Reason Code Reason Code Did not have time 1 Did not know about the destination 5 Destinations did not appeal to me 2 Did not know how to reach 6 Destinations too far away 3 Did not know about destination before arriving 7 Destinations difficult to reach 4 Other (Please Specify) 8

60. Can you please specify the circuit or route you are following while visiting destinations or cities? ______

***********************************************************************************************************************

Name of the investigator: ______Date: ______

Back Check Done: [ ] Tick Date: ______Back Checked by: ______

Final Report For Maharashtra – Annexure 2: Estimation Procedure 110 ACNielsen ORG-MARG

COUNTING SHEET Tourist Spot / Destination ______

State Code: ______District Code______Month: ……………… Year:

Volume count of tourists (Hourly Count by tally mark method ) DATE 10 – 11 11-12 12 AM- 1-2PM 02-03PM 03-04PM 04-05PM 05-06PM AM AM 1PM

Use one sheet for each date

Final Report For Maharashtra – Annexure 2: Estimation Procedure 111 ACNielsen ORG-MARG State

Dist

Dest

Short Survey Questionnaire:

Month: ______Year: ______Entry Point:______

1. Are you a [1] Indian [2] Foreigner [3] NRI

2 If Indian, where do you reside

i) Within same city ii) Same district iii) Other district of the state iv) Outside the state, specify state code

If the answer in 1 is WITHIN SAME CITY, ask the following

Frequency of visit to this Tourist spot

a) Once in 7 days b) once in 15 days c) Once in a month

d) Once in six months

If response is a) OR b) OR c) TERMINATE THE QUESTIONNAIRE

3. Type of Tourist

[1] Overnight visitor [2] same day visitor

4. If Foreigner country of nationality______

5. If NRI, country of residence ______

6. If overnight visitor, place of stay

[1] Hired accommodation [2] Friends & relatives [3] other free accommodation

7. Sex: MALE /FEMALE

Name of the investigator: ______Date: ______

Back Check Done: [ ] Tick Date: ______Back Checked by: ______

Final Report For Maharashtra – Annexure 2: Estimation Procedure 112 State

Dist

Dest ACCOMODATION SURVEY (CENSUS)

1. Name of accommodation unit: (Pls collect visiting card)

2. Type of accommodation unit RECORD BY TICKING (SINGLE CODE)

[1] 5 Star Deluxe Hotel [2] 5 Star Hotel [3] 4 Star Hotel [4] 3 Star Hotel [5] 2 Star Hotel [6] 1 Star Hotel [7] Apartment Hotel (Service Apartment) [8] Heritage Hotel [9] Non-star Hotel [10] Youth/ YMCA Hostel [11] Dharamshala / Sarai/ Musafirkhana [12] Gurudwara/Temple/Monastry [13] BED & Breakfast Unit [14] Motel

3. Does your hotel belong to any group / chain of hotels?

[1] Yes, Please specify______[2] No

4. In which year it was established? Year: ______

5. Ownership RECORD BY TICKING (SINGLE CODE)

[1] Central Government [2] State Government [3] Private Limited [4] Proprietorship/ Partnership [5] Public Limited [6] PSU [7] Charitable Trust/ Society [8] If any other, please specify ______

6. Registered with…. RECORD BY TICKING (MULTIPLE CODES)

[1] State Tourism Department [2] Ministry of Tourism, New Delhi [3] Municipal Corporation [4] Police Department [5] Health Department [6] None [7] If any other, please specify ______

7. Please furnish the details of the following:

S. Type of Room Number of Number of beds Room Tariff No. rooms Rs. US Dollar (US $) 1 Single AC 2 Double AC ACNielsen ORG-MARG

3 Deluxe AC 4 Suits AC 5 Single Non AC 6 Double Non AC 7 Deluxe Non AC 8 Suits Non AC 9 Dormitory / Hall 10 Any other

Total (Post Code)

8. Total number of employees: ______(Permanent & Temporary)

Departments Number of permanent Number of casual or Total employees temporary employees (Post Code) Management Team Front Office F & B (Service) F & B (Kitchen) House Keeping Accounts EDP Security Sales & Marketing Purchase & Stores Human Resource Public Relation Engineering Telephone Health Club Laundry

Other departments

Total

9. Number of people working in the age group of:

18 – 25yrs 26 – 30yrs 31 – 40yrs 41 – 50yrs >50yrs

10. Category of accommodation unit for Sampling

[1] Classified hotels [2] Having more than 20 rooms [3] 10 -20 rooms [4] less than 10 rooms

Final Report For Maharashtra – Annexure 2: Estimation Procedure 114 ACNielsen ORG-MARG State

Dist

Dest ACCOMODATION SURVEY (MONTHLY)

1. Name of accommodation unit: (Pls collect visiting card)

2. Total number of employees: ______(Permanent & Temporary)

Departments Number of permanent Number of casual or Total employees temporary employees (Post Code) Management Team Front Office F & B (Service) F & B (Kitchen) House Keeping Accounts EDP Security Sales & Marketing Purchase & Stores Human Resource Public Relation Engineering Telephone Health Club Laundry

Other departments

Total

3.1 Number of room days occupied in the last month: ______3.2 Occupancy % ____ (TO BE COMPUTED AS SUM OF NUMBER OF DAYS THAT EACH CUSTOMER HAS STAYED FOR) 3.3 Total number of customers: ______

3.4 Total number of domestic customers: ______

3.5 Total number of bed nights for domestic customers______

3.6 Total number of foreign customers: ______

3.7 Total number of bed nights for foreign customers: ______

4. Please generate the following statistics in respect of tourist inflow

Final Report For Maharashtra – Annexure 2: Estimation Procedure 115 ACNielsen ORG-MARG

Sl. Type of Name of the State ( In Number of tou rists Bed night spent No. Tourists case of domestic (Domestic – 1 tourists) / Name of the Foreign – 2) country (in case foreign tourists). Post the relevant state code/country code as provided in the list

TOTAL STATE CODES COUNTRY CODES 1 J & K 19 CHATTISGARH 1. UK 19 UAE 2 H.P. 20 BIHAR 2. USA 20 SPAIN 3 PUNJAB 21 JHARKHAND 3. CANADA 21 SWITZERLAND 4 HARYANA 22 A.P 4. GERMANY 22 CHINA 5 UTTARANCHAL 23 KARNATAKA 5. EUROPE 23 SAUDI ARABIA 6 U.P. 24 KERALA 6. AUSTRALIA 24 GREECE 7 DELHI 25 TAMIL NADU 7. SRI LANKA 25 ARGENTINA ARUNACHAL 8 MANIPUR 26 8. FRANCE 26 BELGIUM PRADESH 9 TRIPURA 27 ASSAM 9. JAPAN 27 MOROCO 10 MEGHALAYA 28 NAGALAND 10. MALAYSIA 28 CAMBODIA 11 MIZORAM 29 GOA 11 SINGAPORE 29 MALDIVES ANDAMAN & 12 SIKKIM 30 12 ITALY 30 NORWAY NICOBAR 13 WEST BENGAL 31 DAMAN & DIU 13 NEPAL 31 CYPRUS 14 ORISSA 32 LAKSHWADEEP 14 NETHERLANDS 32 PHILIPNIES 15 RAJASTHAN 33 PONDICHEERY 15 KOREA 33 DENMARK 16 GUJARAT 34 CHANDIGARH 16 ISRAEL 34 EGYPT DADRA & NAGAR 17 MAHARASHTRA 35 17 PAKISTAN 35 SOUTH AFRICA HAVELI 18 M.P. 18 BANGLADESH 36 FINLAND

Final Report For Maharashtra – Annexure 2: Estimation Procedure 116