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MATT ANNECHARICO MATIN FELLANI Gonçalo Charneca EXECUTIVE DIRECTOR CREATIVE DIRECTOR A&R DIRECTOR Founder Founder

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MATT ANNECHARICO MATIN FELLANI Gonçalo Charneca EXECUTIVE DIRECTOR CREATIVE DIRECTOR A&R DIRECTOR Founder Founder D R E A M P L A N 2018 MATT ANNECHARICO MATIN FELLANI Gonçalo Charneca EXECUTIVE DIRECTOR CREATIVE DIRECTOR A&R DIRECTOR Founder Founder 71-75 Shelton Street Covent Garden London WC2H 9JQ Tel: 0208 068 0442 [email protected] DREAMSCOPEMEDIAGROUP.COM AFFILIATES CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. table of contents EXECUTIVE SUMMARY 1 FINANCES 2 BUSINESS PROFILE 4 Legal Structure 4 Objectives 4 Services 5 “I couldn’t have Done this without you! Thank you for believing in me!” S.W.O.T. Analysis 6 ALEX CAMBRIDGE, DMG Label Artist MARKETING 7 Services 7 Customer Profiles 11 Competitor Analysis 12 Advertising and Promotion 14 OPERATION PLAN 15 Our Team 16 RISK ASSESSMENT 19 executive summary BUSINESS PROFILE We believe that a modern record label should focus on delivering a quality service to a musical artist rather than focusing on exploiting the artist. That is the Dreamscope difference! Traditional record labels depend on the perpetual ownership of the material that the artist creates and the exploitation of artist’s other entertainment related (not just music related) income in order for the label to grow their bottom line. We believe that this is an outdated model and counter productive to the ‘modern’ music industry. Our model, which the UK Department for International Trade has said is the "model of the future for record labels", is to focus on developing the artist in their music writing and arrangement, live and studio performance, knowledge of the music business, and marketing strategies so that they can be stronger independent musicians all while recording and releasing their music on our label. Our revenue is dependent on delivering a quality service to the artist - not on their exploitation. From our inception in 2016 we set ourselves up on a 3 Phase business growth strategy : PHASE 1 (Oct 2016 - Oct 2017) PHASE 2 (Nov 2017 - Nov 2018) PHASE 3 (Jan 2019 - Jan 2021) Receive and review artist submissions made through our website Proof of concept: sign several artists to our production and Receive and review artist submissions made through our website for possible signings; prepare current artists for extensive development deal; build our initial repertoire of intangible assets. for possible signings; market and release current projects marketing activities and project releases due in 2019. Build and train a small but dedicated team of professionals who Formally establish DMG Music Publishing, Dreamscope Insights, Begin working on brief-based projects for sync licensing from our hold very specific roles and duties in the company with a focus on and Dreamscope Records as a trading name to capitalise on our partners at SongTradr and The Sync Report efficiency. catalogue of intangible assets; expand the team. Establish internal processes, policies, and systems that provide Build stronger and sustainable external relationships and Formally establish DMG Talent Agency for London-based actors/ structure for the team. partnerships resulting in new income streams models; expand the team. Begin research and development of technologies such as the use of Implement new systems and procedures resulting from the research Establish relationships with relevant trade bodies. the blockchain. and development into technologies including blockchain. MARKETING PLAN Much of today’s society takes place in a digital world and so we have chosen to focus our marketing efforts on platforms such as Facebook, Instagram, and Google. We continually engage with Saint in the City, a PR firm based in Leeds, who specialises in print, digital and radio PR campaigns to both promote our products and services as well as to promote our label artists’ projects. In 2018 we developed a new relationship with LaFamos PR & Branding who will carry out more long term and extensive PR for our artist projects. We have also teamed up with Music Ally, a London-based firm that provides training and information on the digital music business, who is assisting us with our digital and online activities. Finally, we have utilised information received from sources that include larger independent record labels, automated label service businesses, and freelance mixing engineers, which has identified a gap in the market for our services. OPERATIONS PLAN DMG’s Board of Directors have nearly 40 years of combined industry experience across the realms of music, television and film. They have been able to bring together a team of emerging practitioners who provide additional experience and expertise. Our extended support team consists of individuals who are able to advise us on the various aspects of our business objectives from our digital presence to our business operations. Additionally, we have chosen to utilise specific services and/or products that are cost effective, GDPR compliant and that allows us to operate remotely. RISK ASSESSMENT Our entire plan is built around mitigating our risks so that we are able to continue delivering the services we provide at the best possible price. Our income is not determined on the number of downloads or streams that an artist receives but instead on the number of artists we work with on a yearly basis and the manner in which we exploit the material we create with the artist. Through our market research we have been able to ensure that we are pricing our services correctly, addressing the concerns of the artists in our market, and that we have added value to our services so that we remain competitive in the marketplace. The Company also maintains comprehensive insurance coverage through Hiscox that includes Public and Products Liability of £1,000,000 and Employer’s Liability of no less than £5,000,000. FINANCIAL PLAN To ensure that DMG remains profitable we have partnered with Sloan & Co, a chartered accountant in London. Our figures demonstrate that we are on a trajectory that eliminates expenses and increases profitability. In our first financial report you’ll see that we have incurred virtually no debt, kept our expenses low and managed to have a turnover of nearly £30k without any outside investment. Compare that to other record labels that started around the same time we did and the difference will be clear - Dreamscope is a sure bet! CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Dreamscope Media Group Ltd. | DreamPlan 2019 !1 Company Number 10358292 registered in England and Wales. FINANCES TURNOVER OF £30K IN FIRST FINANCIAL YEAR COMPARISON In all that we do, mitigating any potential losses is our main financial priority. From Owner Investment Artist Fees Publishing our inception in September 2016 until the end of our first financial year in Music Sales Artist Services December 2017, we have successfully completed Phase One of our company growth strategy by signing a total of 8 artist for our development and production deal. By £5,000.00 thoroughly understanding what it is that the artist needs, we have been able to £10,000.00 prove that our concept of a ‘Modern Record Label’ can be a profitable one. Below £3,000.00 is a financial comparison between Dreamscope and a record label operating in the traditional sense who began trading 3 months prior to Dreamscope. RECORD LABEL dreamscope A media group 2019 REVENUE INTANGIBLE ASSETS 0 136,800 £15,000.00 BREAKDOWN (Expected) TANGIBLE ASSETS 45,000 7,465 £22,000.00 CURRENT ASSETS 929 210 PROJECTION 2019 NET ASSETS -144 127,507 By the end of 2019, we project that we will add an additional 6 artists to our roster bringing in additional income from artist generated development fees to £22,000 and thus increasing our intellectual property and intangible assets. In RESERVES -145 147,500 the first half of 2019, our production team will be focussing solely on the acquisition of sync licenses, which we predict will be the second largest generator of income in 2019 based on the planning we’ve done with our partners at SongTradr. We anticipate this will also drive sales related income. SHAREHOLDER’S FUNDS -144 127,507 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Dreamscope Media Group Ltd. DreamPlan 2019 2 Company Number 10358292 registered in England and Wales. | 5 YEAR PROJECTION 2016 2017 2018 2019 2020 2021 2022 2023 3 YEAR PROJECTION 5 YEAR PROJECTION By the end of 2018 and with the help of our first round of seed investment, we By the end of 2023, we want to be established as the go-to company for will be able to make substantial improvements to our internal technology unsigned artists wishing to grow their career into the more advanced stages. infrastructure allowing us to become more efficient and eliminate unnecessary We want to have invested money into blockchain and smart contract expenses. Our A&R and artists recruitment activities will be ongoing but where technologies that aid in our goal to increase efficiencies and build trust. we predict we will see the biggest growth is from our publishing catalogue. That Because of our projected growth, we want to be located in our own office with is why over this period of time, the three areas we would look to increase in our own recording studio and production facilities.
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