MATT ANNECHARICO MATIN FELLANI Gonçalo Charneca EXECUTIVE DIRECTOR CREATIVE DIRECTOR A&R DIRECTOR Founder Founder

D R E A M P L A N 2018 MATT ANNECHARICO MATIN FELLANI Gonçalo Charneca EXECUTIVE DIRECTOR CREATIVE DIRECTOR A&R DIRECTOR Founder Founder

71-75 Shelton Street Covent Garden London WC2H 9JQ

Tel: 0208 068 0442 [email protected]

DREAMSCOPEMEDIAGROUP.COM

AFFILIATES

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. table of contents

EXECUTIVE SUMMARY 1 FINANCES 2 BUSINESS PROFILE 4 Legal Structure 4

Objectives 4

Services 5 “I couldn’t have Done this without you! Thank you for believing in me!” S.W.O.T. Analysis 6 ALEX CAMBRIDGE, DMG Label Artist MARKETING 7 Services 7

Customer Profiles 11

Competitor Analysis 12

Advertising and Promotion 14 OPERATION PLAN 15 Our Team 16 RISK ASSESSMENT 19 executive summary BUSINESS PROFILE We believe that a modern record label should focus on delivering a quality service to a musical artist rather than focusing on exploiting the artist. That is the Dreamscope difference! Traditional record labels depend on the perpetual ownership of the material that the artist creates and the exploitation of artist’s other entertainment related (not just music related) income in order for the label to grow their bottom line. We believe that this is an outdated model and counter productive to the ‘modern’ music industry. Our model, which the UK Department for International Trade has said is the "model of the future for record labels", is to focus on developing the artist in their music writing and arrangement, live and studio performance, knowledge of the music business, and marketing strategies so that they can be stronger independent musicians all while recording and releasing their music on our label. Our revenue is dependent on delivering a quality service to the artist - not on their exploitation.

From our inception in 2016 we set ourselves up on a 3 Phase business growth strategy :

PHASE 1 (Oct 2016 - Oct 2017) PHASE 2 (Nov 2017 - Nov 2018) PHASE 3 (Jan 2019 - Jan 2021)

Receive and review artist submissions made through our website Proof of concept: sign several artists to our production and Receive and review artist submissions made through our website for possible signings; prepare current artists for extensive development deal; build our initial repertoire of intangible assets. for possible signings; market and release current projects marketing activities and project releases due in 2019.

Build and train a small but dedicated team of professionals who Formally establish DMG Music Publishing, Dreamscope Insights, Begin working on brief-based projects for sync licensing from our hold very specific roles and duties in the company with a focus on and Dreamscope Records as a trading name to capitalise on our partners at SongTradr and The Sync Report efficiency. catalogue of intangible assets; expand the team.

Establish internal processes, policies, and systems that provide Build stronger and sustainable external relationships and Formally establish DMG Talent Agency for London-based actors/ structure for the team. partnerships resulting in new income streams models; expand the team.

Begin research and development of technologies such as the use of Implement new systems and procedures resulting from the research Establish relationships with relevant trade bodies. the blockchain. and development into technologies including blockchain. MARKETING PLAN Much of today’s society takes place in a digital world and so we have chosen to focus our marketing efforts on platforms such as Facebook, Instagram, and Google. We continually engage with Saint in the City, a PR firm based in Leeds, who specialises in print, digital and radio PR campaigns to both promote our products and services as well as to promote our label artists’ projects. In 2018 we developed a new relationship with LaFamos PR & Branding who will carry out more long term and extensive PR for our artist projects. We have also teamed up with Music Ally, a London-based firm that provides training and information on the digital music business, who is assisting us with our digital and online activities. Finally, we have utilised information received from sources that include larger independent record labels, automated label service businesses, and freelance mixing engineers, which has identified a gap in the market for our services.

OPERATIONS PLAN DMG’s Board of Directors have nearly 40 years of combined industry experience across the realms of music, television and film. They have been able to bring together a team of emerging practitioners who provide additional experience and expertise. Our extended support team consists of individuals who are able to advise us on the various aspects of our business objectives from our digital presence to our business operations. Additionally, we have chosen to utilise specific services and/or products that are cost effective, GDPR compliant and that allows us to operate remotely.

RISK ASSESSMENT Our entire plan is built around mitigating our risks so that we are able to continue delivering the services we provide at the best possible price. Our income is not determined on the number of downloads or streams that an artist receives but instead on the number of artists we work with on a yearly basis and the manner in which we exploit the material we create with the artist. Through our market research we have been able to ensure that we are pricing our services correctly, addressing the concerns of the artists in our market, and that we have added value to our services so that we remain competitive in the marketplace. The Company also maintains comprehensive insurance coverage through Hiscox that includes Public and Products Liability of £1,000,000 and Employer’s Liability of no less than £5,000,000.

FINANCIAL PLAN To ensure that DMG remains profitable we have partnered with Sloan & Co, a chartered accountant in London. Our figures demonstrate that we are on a trajectory that eliminates expenses and increases profitability. In our first financial report you’ll see that we have incurred virtually no debt, kept our expenses low and managed to have a turnover of nearly £30k without any outside investment. Compare that to other record labels that started around the same time we did and the difference will be clear - Dreamscope is a sure bet! CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas Dreamscope Media Group Ltd. | DreamPlan 2019 !1 with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. FINANCES TURNOVER OF £30K IN FIRST FINANCIAL YEAR

COMPARISON In all that we do, mitigating any potential losses is our main financial priority. From Owner Investment Artist Fees Publishing our inception in September 2016 until the end of our first financial year in Music Sales Artist Services December 2017, we have successfully completed Phase One of our company growth strategy by signing a total of 8 artist for our development and production deal. By £5,000.00 thoroughly understanding what it is that the artist needs, we have been able to £10,000.00 prove that our concept of a ‘Modern Record Label’ can be a profitable one. Below £3,000.00 is a financial comparison between Dreamscope and a record label operating in the traditional sense who began trading 3 months prior to Dreamscope.

RECORD LABEL dreamscope A media group 2019 REVENUE INTANGIBLE ASSETS 0 136,800 £15,000.00 BREAKDOWN (Expected) TANGIBLE ASSETS 45,000 7,465

£22,000.00

CURRENT ASSETS 929 210 PROJECTION 2019 NET ASSETS -144 127,507 By the end of 2019, we project that we will add an additional 6 artists to our roster bringing in additional income from artist generated development fees to £22,000 and thus increasing our intellectual property and intangible assets. In RESERVES -145 147,500 the first half of 2019, our production team will be focussing solely on the acquisition of sync licenses, which we predict will be the second largest generator of income in 2019 based on the planning we’ve done with our partners at SongTradr. We anticipate this will also drive sales related income. SHAREHOLDER’S FUNDS -144 127,507

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Dreamscope Media Group Ltd. DreamPlan 2019 2 Company Number 10358292 registered in England and Wales. | 5 YEAR PROJECTION

2016 2017 2018 2019 2020 2021 2022 2023

3 YEAR PROJECTION 5 YEAR PROJECTION By the end of 2018 and with the help of our first round of seed investment, we By the end of 2023, we want to be established as the go-to company for will be able to make substantial improvements to our internal technology unsigned artists wishing to grow their career into the more advanced stages. infrastructure allowing us to become more efficient and eliminate unnecessary We want to have invested money into blockchain and smart contract expenses. Our A&R and artists recruitment activities will be ongoing but where technologies that aid in our goal to increase efficiencies and build trust. we predict we will see the biggest growth is from our publishing catalogue. That Because of our projected growth, we want to be located in our own office with is why over this period of time, the three areas we would look to increase in our own recording studio and production facilities. We will have seen the personnel is A&R, Production, and Publishing. Phase 2 of our company growth relaunch of the DMG Talent Agency for London based TV and Film actors, strategy involves the development of DMG Music Publishing and the building of increasing our number of revenue streams. We would also want to have relationships between the publishing team, sub-publishers in the key markets invested in our own TV and Film production capabilities. All of these combined around the world, and film and tv music supervisors. In addition, we plan to would encourage our artists and talent to engage with one another in the increase the revenue generated through our Artist Services with the creation of creation of revenue generating content benefiting Dreamscope and the content the first ever pay-monthly artist advice programme. Finally, we will be extending creators. Lastly, we will continue to establish international trade relations in key our development services to the growing Asian market as we continue to build on music markets around the world. new relationships made with Singapore’s “Esplanade” and "Nuri Records” who are keen to establish a trade mission between our two markets.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas Dreamscope Media Group Ltd. | DreamPlan 2019 3 with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. BUSINESS PROFILE OBJECTIVES OF Dreamscope has created a community of creative WE DREAMSCOPE MEDIA GROUP LTD. individuals who, in addition to their core functions BELIEVE within the company, have interests in writing music, producing their own content, Dreamscope operates under three basic objectives: building sustainable relationships with THE ARTIST SHOULD BE IN To add value to our talent, employees and partners by CONTROL OF THEIR CAREER external partners, and creating the providing continuous opportunities for development in ‘Modern Music Industry'. We order to remain competitive, strive to cultivate this in WE BELIEVE IN THINKING DIFFERENTLY. such a way that it To facilitate collaborations between our talent, benefits our talent employees, and partners that will result in the WE CHALLENGE THE STATUS QUO BY generation of revenue both for the company and meets our and for the content creators, company UNDERSTANDING THE ARTIST’S GOALS, objectives. To provide an outlet for our content creating a personalised plan that helps them development creators to earn a fair income from THE ‘MODERN’ achieve their goals in a MODERN music industry. their work. ARTISTS’ In all, Dreamscope’s aim is to PROBLEMS At our core we are a RECORD LABEL. We just don't believe it needs to stop there. “Create the path beyond the impossible”. Ownership of Material Industry Connections Affordability Industry Knowledge THE LEGAL STRUCTURE

Dreamscope Media Group is a company limited by shares in England and Wales. The owners, Matt Annecharico and Matin Fellani, elected to operate the company as a partnership in order to avoid certain corporate taxation, labour costs, and other personnel related expenses. The profit and loss allocation is split 10% for Matin and 90% for Matt. Both Matt and Matin are legally able to draw funds from the company’s account. If a partner withdraws voluntarily they surrender all interest back to the company. If the partner withdraws involuntarily they are entitled to fair market value of the withdrawing partner’s interest, less any debt owed by the partner to the company. In the event of a partner’s death or disability, the personal representative of the deceased or disabled partner shall be entitled to receive a payment from the company in an amount equal to the fair market value of his/her interest, less any damages, and the shares of the profit and loss of the partner being bought out will be allocated among the remaining partners in proportion to their then current membership interests.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. Dreamscope Media Group Ltd. | DreamPlan 2019 4 “Having a team around me has taken some getting used to but its really incredible. My confidence has increased and I feel like I know so much more about the industry! Thank DESCRIPTION OF SERVICES you so much for believing in me!” Description - NICO GRUND, DMG Label Artist

• Heavily focused on artist development including songwriting and arrangement, music business training, studio and live performance development and project management. • 1 year / 1 project term Label Artists • Includes full support team • Includes the production and distribution of a 10 track album or 4 track EP • Publishing • Artwork Design

Bespoke services including: • Recording • Mixing Artist Services • Mastering • Digital Music Business workshops • Pay-Monthly Artist Advice (coming soon)

DMG Music •Manages the publishing interest of the artists signed to the label Publishing •Offers contracts to artists or bands as well as songwriters

VIBRANT LONDON-BASED ENTERTAINMENT COMMUNITY We have chosen to operate in London because of the diverse entertainment industry containing a large number of unsigned talent looking for development and representation. In 2017 the music sector contributed £4.5 billion to the UK economy according to UK Music’s “Measuring Music” report. They also found that in 2017 the industry employed 145,815 people encompassing 9,642 in the recording industry, 13,029 in music production, 28,659 in the live music sector and an impressive 91,153 musicians. This provides us with an exceptionally large talent pool to tap into. We are proud members of the British Phonographic Industry (BPI), The Music Publisher’s Association (MPA), registered publishers with PRS for Music, registered record label with PPL, and participate in events put on by UK Music. Additionally, we receive great support from the UK *Source: UK Music’s Measuring Music Report 2017 Department for International Trade and many other organisations.

Total GVA Contribution Total Number of Total Export in 2017* Musicians in 2017 * Revenue in 2017* £4.5 Billion £91,153 £2.6 Billion

Strengths Weaknesses

• Dedicated and enthusiastic team • Financial investment to expand • Financial Independence • Digital Marketing / Social Media • External Relationships • No centralised working environment • UK Industry connections • Small team

Opportunities Threats

• Market Research supports DMG’s concept • Small Budget • Connections to major Worldwide Markets • Saturated Market of similar businesses • Large talent pool • DIY mentality DMG SPIRITUAL JAM • New and Emerging Digital Technologies • “Income Gap”

THE MUSIC INDUSTRY TODAY

Consumers are driving the market away from content OWNERSHIP towards the new model of content ACCESS

Global Digital Global Music +17.7%* +60.4%* Music Revenues Streaming Matilda Gracia

Global Physical Global Download -7.6%* -20.5%* Music Sales Music Sales

*Source: IFPI Global Music Report 2017

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. Dreamscope Media Group Ltd. | DreamPlan 2019 6 MARKETING Our marketing activities are geared towards a very specific demographic of talent who would benefit from the services that we can provide. Compared with our competitors who may offer similar services, we add value to our talent by providing a more personalised approach that involves the artist every step of the way keeping them in the drivers seat.

LABEL ARTISTS

SERVICE DESCRIPTION PRICES

•Short 1 year / single project term Beginner Advanced •Artist Retains 100% of the master recording after the rights period Package Package •Artist retains 75% of the mechanical royalties and 50% of the “publishing royalties” earned from the master recording Includes the Artist retains 50% of the sales revenue after recoupment Includes the • production production and and •Music business mentorship distribution of a distribution of •Song Development 10 song album a 4 song EP •Live and Studio Performance Development Image consulting Artist Development • •Technical skills on your given instrument and Production deal Performing rights organisation registration • 16 monthly 16 monthly PR and Digital Marketing Payment • payments of payments of Building outside relationships • Plan £125 £250 •Media Pack Development

•Dedicated project manager •Producer oversight •Studio Engineers Total: £2000 £4000 •Mastering Engineer •Extended access to professional musicians •Digital Distribution to over 150 online retailers •5 Hours with a Graphic Artist •Promotional Video / Photos

Flexible Payment 16 month payment plan making the artist commitment within reach Schedule

Dreamscope Media Group Ltd. | DreamPlan 2017 1! CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas Dreamscope Media Group Ltd. | DreamPlan 2019 7 with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. ARTIST SERVICES SERVICES DESCRIPTION

•No contract •Greater access to musicians/instrumentation •Retain all the rights to the master recording Recording •Record what you can and we can record up to four instruments including Vocals, Background Vocals, Drums, Bass, Guitar (bass, electric, acoustic), piano, midi samples and sound effects

•Competitive Pricing Mixing •No presets giving your music a sound that is unique to you

•Competitive Pricing Mastering •Get your mixes radio read in as little as 24 hours! •No presets

Understand how to turn your music into a money generating music Digital Music Business • business Workshops •Includes 100+ customisable music business contracts

•50% due prior to start Flexible Payments •Remaining balance due upon completion

Subscription-based programme which provides artists with a specified number of hours to ask questions about their career to our team of highly Pay-Monthly Artist Advice skilled professionals in all areas of the industry ranging from contracts/ Programme (coming soon) copyrights, mixing, marketing, equipment, song arrangement, music feedback and more.

PRICES PACKAGES

Recording (£75 x minimum 4 Demo £300 All packages £700 hours) (1 Song) include recording, Mixing (includes instrumental Rising Star £100 mixing, £2620 version) mastering and (4 Song EP) digital music £50 Rockstar Mastering business “I’ve been with these guys from the workshop (10 Song £4800 Digital Music Business beginning and the change and positive £100 Album) Workshops growth has really inspired me in my own career.”

- Rado Brtko, Musician

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. Dreamscope Media Group Ltd. | DreamPlan 2019 8 BUILD YOUR OWN DEAL SERVICES DESCRIPTION PRICES

• 1 year of social media video monetisation 6 Monthly payments £125 • Includes Facebook, YouTube, Twitter, Dailymotion, Instagram, Vevo and more! Session Musician* £35 • No follower minimum or minimum number of views required - start earning right away! £75 Social Media Video Monetisation • Keep 50% of income generated Mastering* • Withdrawal income into your PayPal account after you've accumulated *optional $35USD • Effortlessly upload as many videos as you'd like to as many platforms as you'd like - in one release.

• Includes 18 hours of development • Improve your stage performance, audience interaction, and more Live Performance Development • Increase your confidence • Book more gigs!

• Includes 18 hours with our A&R Manager in charge of song arrangement Song Development • Improve your lyrics, song structure, arrangement, chord charts and more!

• Marketing - The Golden Circle Music Business Seminars (Choose 1) • Introduction to the Music Industry • Income Streams

• Includes 1 instrument and 1 vocal Record 2 Professional Demos • Mixing included • Instrumental track included

• Mixing included Record a Single with a full band • Instrumental track included (counts towards 2 of your 3 options) • Includes 10 tracks in your session • Up to 4 minutes in length

MUSIC LESSONS

SERVICES DESCRIPTION PRICES

•Qualified music instructor 1 Hour lessons £35 Music Lesson •Bass Guitar, Electric and Acoustic Guitar, Mandolin, Drums/Percussion, Ukulele and Music Theory

SERVICES DESCRIPTION PRICES

• Dedicated tour manager Deposit £1000 • Tour booking • 3-Page tour press kit Before the Tour Begins £1000 Touring • Travel arrangement to and from the U.K. and during your stay in the country £2000 • Accommodation arrangement TOTAL £75 per show • Tour poster design Session Musicians* £50 on performance days • Online and traditional radio play 1 Month Marketing Campaign • Reviews £10 per day per diem • Features in blogs, online and traditional media *optional

TALENT MANAGEMENT (PHASE 3 - Coming Soon)

SERVICES DESCRIPTION

•Represent actors, models and musicians across the fields of television, film Talent Agent runway and print as well as events requiring live music.

•Acting classes lead by some of the industry’s best coaches Development •“How-To” guides on pitching to directors

Low Cost •15% commission

“Thank you for supporting me! The experience has been exciting and you make learning about the music business really fun and interesting.”

- KRISTINA ALLEN, DMG Label Artist

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. Dreamscope Media Group Ltd. | DreamPlan 2019 !10 CUSTOMER PROFILES We seek out new talent to develop and invest in, we support our talents’ careers through an array of capabilities, and use our resources and contacts to further the their career and increase revenue potential.

ROBIN HOWARD

LABEL ARTISTS ARTIST SERVICES DMG MUSIC PUBLISHING • The artists must be able to demonstrate that the he or she •Artists who require additional support in the way of music •Services artists signed to our Label roster is working towards their goal of making a living from their production but who do not desire to be locked into a •Available for Artists or Bands who write their own music. contract. material and require representation • Male or female artists from any background •Services would be available to any musician despite their •Also available for songwriters looking for artists to record • Genre is pop, rock, country or R&B geographic location, gender, race, or background so their work • Age range of 18 to 30 years old long as they have the technical knowledge necessary to • Active social media presence including an active live work via the Internet. performance schedule • Able to demonstrate a high competence in song writing, musicianship and a proficiency in their instrument of choice. • Unknown artists who have few connections to those in the industry or the ability to produce industry standard recordings.

Traditional Independent Record Label - 360* Record Deal The information provided is based off of a specific contract from a major Los Angeles-based independent record company whose equivalent would be XL Recordings in the UK. Record labels are not keen on divulging the contents of their agreements with artists however we obtained this contract as it was offered to one of our artists and it is representative of what is being widely offered.

STRENGTHS WEAKNESSES

• Royalties in favour of the record label • High Risk • Ancillary revenue from the artist’s other entertainment related income • Requires Large Staff • Greater control over the artist’s career gives the label an increased ability to recoup potential losses • Greater Responsibility on the label • Artist is dependent on the record label • Morality • Little to no development - wants “ready-made” artists

Traditional Talent Agent Label Service business This is a typical talent agency that mainly books actors for television and film. They have a large roster This is an all-digital platform that offers label services, publishing and other royalty collection services. of 600+ talent that they represent at any given time They work with over 8000 songwriters, 600,000 songs and 500 publishing companies in offices worldwide.

STRENGTHS WEAKNESSES STRENGTHS WEAKNESSES

• Large portfolio of talent • Large portfolio of talent • Royalty Reporting is world class • Lack of transparency • Perceived as a better agency • Lack of investment in talent • Large company • Feels like a major label - unattainable, • Established reputation • Impersonal • Retains copyright of the master recordings until impersonal recoupment is made • Does not offer recording, mixing, or • Services are automated mastering • Perception of not supporting the independent community.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Dreamscope Media Group Ltd. DreamPlan 2019 12 Company Number 10358292 registered in England and Wales. | Low Budget Music Engineer High Budget Music Engineer This is an individual who is a DJ regularly working at clubs in and around London. He produces his This particular central London recording facility offers high-end mixing and mastering services for own music at home and is signed to an independent record label himself. To make extra money, he larger labels and unsigned artists. The owner has engineered for the likes of Red Hot Chili Peppers and mixes and masters other artists’ music in his spare time from home. R.E.M.

STRENGTHS WEAKNESSES STRENGTHS WEAKNESSES

• Low Cost • Lack of available time • High Quality • Work for major labels takes priority • £60 per mix including one remix • Slow turnaround time • Name recognition • High Prices • £30 per song for mastering • Not invested in the artist or band • Access to high-end recording facilities • Prices are out of reach to everyday • 10 song album would cost £900 to mix and • Takes time away from his primary career independent musicians master • Does not offer recording services • No investment in the art • 4 song EP would cost £360 to mix and master • Does not offer artist development • Unlimited tracks in a session • Artist must bring their own musicians

OUR COMPETITIVE ADVANTAGE All of our services have been constructed in a way that demonstrates our “Before Dreamscope, I was wasting ability to develop our artists into confident and competitive entertainers. money on people who didn’t seem to From the start we are interested in learning about their goals so that we care about my project. They just can form a personalised plan on how to achieve them. By offering an wanted the money. After a year of extensive development package that is inclusive of the production and working with Dreamscope I have distribution of an album or EP, we are able to justify the “Artist grown so much and I couldn’t have Commitment” fees which mitigates our loses and increases our portfolio of done it without you!” recorded and publishing assets. Additionally, the worlds of music, film and television have become so inter-dependent that it only seems natural to add a talent agency and a tv/film production leg of the company which - Matilda Gracia, DMG Label Artist we plan to do in Phase 3 of our growth strategy. In doing so, we are adding value to our talent and expanding our available revenue streams. Regardless of the talent we represent, we are challenging the status quo by providing continuous opportunities for their development, facilitating collaborations, and creating outlets for our talent to showcase their work and generate an income.

Saint in the City is a PR company based in According to Music Ally, 1/3 of all internet The Unsigned Guide is a catalogue of over users worldwide use Google. More than half of We are utilising ad campaigns on social media Leeds that we have developed a relationship 8,000 UK-based music industry contacts with a platforms such as Facebook and Instagram to with. Their campaign aims are to raise their in platform discovery is by individuals who readership of over 35,000 artists or bands. are in the age range of 15-24. Campaigns on generate interest in DMG. According to a 2016 awareness our label artists and of DMG across DMG has a perpetual listing in this catalogue Pew Research poll, Facebook continues to be various platforms including radio, press, online Google are also cheaper and more which generates a lot of website traffic and economical. As a result we will heavily utilise the most used social media platform with 79% and streaming. They secure online and/or solicitation for representation. On occasion we of all US internet users utilising the platform traditional radio airplay at various radio Google Ad campaigns on the standard £7 per will run ad campaigns with The Unsigned Guide day budget. Similar to the social media and 88% of those are individuals aged 18-29. stations nationally and regionally. Additionally, which will include a 310x258 banner on their This sits perfectly within our target market. they secure features, reviews and interviews in campaigns, Google allows us to target our website, an editorial feature posted which is desired demographic by age, gender, location Facebook’s estimation is that running a 28-day press outlets both in print and online. also posted on their website (which generated campaign capped at £6 per day would and search terms allowing us to effectively 17,500 unique visitors per month), a 468x60 target the right audience. generate an estimated 21-39 clicks per day, or banner that will be included in a weekly e- 588-1,092 click per month. newsletter that is distributed to over 18,000 opt- in recipients, and a featured editorial item posted on their Facebook page and Twitter.

LAfamos PR is based a PR firm based in the Entertainment Capital of the world: Hollywood, California. They are a full service PR firm focusing on press outreach, lifestyle marketing, and brand awareness.

SELLING AND DISTRIBUTION METHOD

To acquire interest in our services, we will rely heavily on the marketing techniques described above. While we experience a great deal of web traffic on our website, which includes solicitation for representation, we also utilise traditional methods of A&R in that we regularly attend live performance and engage in networking or social events. In addition, our team has relationships with organisations like ReverbNation, which are heavily used by our demographic for self promotion, and this allows us to engage with potential talent digitally.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. Dreamscope Media Group Ltd. | DreamPlan 2019 14 OPERATION PLAN Utilising our strong relationships with those across the industry we have the support that we need to meet our company objectives efficiently. Through the utilisation of services that allows us to automate our processes and operate on the go, we are able to have a stronger focus on delivering our services at the best possible price.

OPERATING PROCESS SUPPLIERS

In order to meet the demands of a 21st century entertainment company, we Aftermaster Audio Labs Aftermaster Audio Labs works from a state-of-the-art mixing and mastering currently operate as a “mobile” company which gives us greater flexibility. Vonage studio and is part owned by Justin Timberlake.The partnership with Aftermaster allows us to have a local London number and an unlimited number of extensions. provides DMG with brand recognition and adds to our credibility. The fees we When called, the caller will hear prompts allowing them to choose what department have agreed to pay for their services are included in our prices listed for the they would like to reach or they are able to enter in a specific extension for the artist. person they wish to speak to. The call is then forwarded to the opportunity team member’s mobile phone seamlessly. All the prompts, hold music were recorded by Horus Music Horus Music is a global music distribution and label services company. DMG so the caller is instantly greeted in a way that is consistent with our image. Google’s ‘G Suite’ also allows us to operate effectively and efficiently as a mobile company. We have 7 accounts under the company which gives the company Dify While we do not offer physical manufacturing of music, we have facilitated a unlimited Google Drive space, unlimited email space and Google’s excellent suite of fantastic deal with Dify that we can pass on to the artist if they desire. services at on a business level. The company has complete control over the security of the accounts and has elected to enable features such as two-step authentication Landr Audio Mastering This vendor is an online application that provides the opportunity to professional for every account so that all of our files remain as secure as possible. We digitise all master music at a very low cost. of our documents and store them on our Dreamscope Drive which makes them easier to access on the go and improves our carbon footprint. Vonage This is a phone service that allows us to run our business on the go by forward All of our studio productions happen at either Bonafide recording studio in calls made to our 0208 number to our mobile phones. north London, in the recording studio and TV production facilities at Middlesex University, or at our own facility in Hendon. As valued alumni at Middlesex G Suite by Google G Suite offers familiar services like Google Drive, Docs, Sheets, Forms and more University, both the music and TV Production departments have welcomed us to but in a way that is customisable for businesses. This allows us to work together utilise the facilities and we are continually working to build on that partnership to remotely and efficiently while allowing us to receive company email on a include income streams for the University as well. familiar platform.

FileMaker Pro 16 This is the software we utilise to build our internal database of contacts, to organise our projects, etc. We have built our own customised database so that it Advanced fits the needs of our business. This database is GDPR compliant and can be accessed on our premises or remotely only by those to whom we assign logins.

Matt, whose industry experience expands 28 years, has a resume that includes acting, voice • Oversee the general operation of over work, a successful independent music career and running a successful entertainment DMG business, among many other activities. He has been the recipient of numerous independent music • Implements the development of label awards as an independent artist and he managed his career which includes such highlights as artists MATT ANNECHARICO performing for the memorial of Michael Jackson at the request of the Jackson family, writing and • Acts as CFO until which time one is Founder / Executive Director recording a song for Her Majesty Queen Elizabeth II of England, and touring in North America obtained and Europe. He has studied Recording and Production at the Conservatory for Recording Arts • Coordinates with outside entities such and Sciences, Popular Music at Middlesex University in London, and is currently attaining his as PRO’s, accountants, lawyers, MBA in Music Business from Berklee College of Music. agents, advisors, etc.

Matin has been actively involved in the Singapore music industry for the past 15 years. He is the • Head of Recording and Production founder of the Samba Percussion group in Ngee Ann Polytechnic called Baracuda Batucada services where their members have reached up to 300 musicians. He was also the leader and Music • Oversees the general image of DMG MATIN FELLANI Director for the bands The Voodoo Sound and Brass Nation where he oversaw the development • Manages Music Supervisors of the bands and oversaw the work of their managers. These bands have gone to tour in many • Manages the purchasing of equipment Founder / Creative Director places in Asia such as Korea, Taiwan and Malaysia. Apart from looking after these groups, he or software for the company produces and mixes for independent artists most notably during his time in London where he • Oversees the delivery of satisfactorily attended Middlesex University and attained his BA in Popular Music. mixed sound recordings

• Oversee the song and live performance development of up to 4 Gonçalo has been playing guitar for over 10 years, having become professional at the age of label artists GONÇALO 17. While still in Portugal, he worked with a variety of musicians, finished a Jazz Guitar • Assist with the recording process as Performance degree in JBJazz and ran his own private music school by the time he was 21. Since necessary CHARNECA he has moved to London, Gonçalo has finished his bachelor in Contemporary Music • Scout new artists Performance at the ICMP, and has been busy as a performer, arranger, and session/touring • Assist in booking artists for live A&R Director guitarist for many different artists representing several genres of music. performances • Assist with acquiring additional musicians STAFF

Creating and maintaining brand Neil (or The Commodore as he prefers to be known) has been professionally involved in the • sponsorships music industry for 2 years, and brings a wealth of talent in business relations, PR, events and Establishing new business partnerships experiential and marketing to the Dreamscope family. Building on a youth winning national • Maximising current business NEIL TUCKER awards for media representation and national entertainment, he took those foundations into his • partnerships professional life. Utilising extensive experience in the hospitality, entertainment, engineering and Corporate Relations Manager Acting as the chief ambassador for defence sectors along with his degree work in Music Business Neil offers a unique outlook for • the company at corporate events, Dreamscope Media. conventions conference, etc.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. Dreamscope Media Group Ltd. | DreamPlan 2019 16 STAFF

• A Swedish guitarist, songwriter, sound engineer and indie-rock enthusiast. Background in production, both for live events and studio recordings. • Oversee Dreamscope’s in-house publishing arm WILMER Worked as the Stage Production Manager for Emerald Sounds Festival at Electric • • Coordinate on synchronisation deals Ballroom, booking and organising all equipment for the stage, as well as liaising • Develop and maintain sub-publishing deals with companies STRIDSBERG with bands, management, and venue techs. • across the globe SYNC & LICENSING MANAGER • Currently studying a BA in Music Business and Arts Management at Middlesex University, which has followed up his Music Production education at BIMM.

Guitarist (15years) • Oversee DMG Spiritual Jam night Proficient in music theory and audio production • • Assist with the recording process as necessary RADOVAN BRTKO Performed with Voice of Czechoslovakia finalist, Veronika Strapkova • • Scout new artists Graduated with a degree from the British and Irish Modern Music Institute in the • DMG Spiritual Jam Coordinator • Act as Project Manager for artist projects Creative Musicianship program •

Ensuring recording studio is booked Bass Guitarist / Guitarist (8years) • • Ensuring all the required equipment is booked for recordings Music Director for several UK-based bands. • SEAN FROST • Oversees all post-production audio mixing Graduated with a Bachelors Degree at the Institute of Contemporary Music • • Ensure that all processes are followed in the entering of senior audio technician Skilled at arranging, composing and audio engineering • • song metadata

• Percussionist, pianist and an architect of synthesisers and audio special effects. • Audio/Visual specialist for the Singapore Civil Defence Force Multimedia team • Oversee the video editing of the documentary NICKIE BIONDI (2012) - Public affairs department where he contributed storyboard, photography, • Customise video animation for all promo and documentary DIGITAL MEDIA EDITOR filmography. materials • Video editor for Singapore’s Starhub Sports channel

• Independent professional touring musician and has been for 7 years. JOSEPH • Book tours around the UK for other acts that want to hit the road, using his experience, knowledge and industry contacts. • Oversee the bookings of venues McCORRISTON • Manage the bands while on tour TOUR MANAGER

• Since the age of 17, Joe has invested a large portion of his life to touring around the UK and mainland Europe as a solo artist (JW Edwards), session musician and also with his band Shields. Oversee the bookings of venues JOE EDWARDS • Graduated from the Institute Of Contemporary Music Performance • • Manage the bands while on tour TOUR MANAGER • Worked as a session musician and predominantly as a composer/ arranger, working on cues for short films, TV, live dance performances and songwriting briefs.

Mr. Cheen was the head of Capital Records’s Rock A&R department and was the Vice President of Business JEFF CHEEN Development for BB King’s Blues Club. His experience, guidance and industry connections are valuable Music Business Veteran resources that he is willing to offer us as we grow.

ROBERT Mr. Venable is an award-winning record producer and mixing engineer in Nashville, Tennessee where he co- VENABLE owns “Off the Wall Recording Studios”. He works with record labels, management firms, national and international bands, television networks, and radio promoters. His role in supporting us will be to offer Record Producer / Audio advice on the mixes that we create for our artists ensuring that we meet industry standards. Engineer / Studio Owner

Mr. Bahr specialises in company brand management including the development of vector and raster MATHEW BAHR graphics, logos, and photography for uses such as t-shirts, web, and print media. He is responsible for the Graphic Artist creation of the Dreamscope and MyBand logos as well as for designing the artwork for our label artists.

NICHOLAS Mr. Berry obtained his MA from Oxford University. He is a musician himself (vocalist) and acts as a legal consultant for the Vocalist Songwriters Alliance. His relationship with DMG will be to aid in the creation and BERRY, ESQ. review of contracts that the company will use. He is also on retainer and available for general advice as Lawyer needed. “Cubism Law Firm”

RISHI LOKYE Mr. Lokye’s clients are typically small and medium sized expanding businesses and he specialises in advising Accountant them on opportunities to strengthen their financial position. “Sloan & Co.” JAMES Mr. Anniballi has been in London’s live industry for over 20 years. He has graciously given his time to assist ANNIBALLI us in strategies for sending our artists to promoters for gigging opportunities and has made himself available Head Booker to us for any further recommendations in the future. “HotVox Promotions and Management”

Ms. Goss has over 15 years experience in graphic designs, sales, marketing and business leadership as well THERESA GOSS as 10 years in video production and internet marketing and 5 years in WordPress site design. Her specialties CEO, “Tgo TV Network” include high definition video production, video editing, distribution, digital publishing and podcasting.

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade secret Information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of Dreamscope Media Group Ltd. Company Number 10358292 registered in England and Wales. Dreamscope Media Group Ltd. | DreamPlan 2019 18 RISK ASSESSMENT To mitigate any kind of risk we may encounter, we have created efficiencies in our processes, developed strong relationships with individuals across the UK Entertainment industry, keep our costs low and offer services with exceptional value at competitive rates.

EXISTING SKILLS Refer to page 14 for skills and a short biography for our team. In order to increase our visibility within the industry we plan to attend industry socials and networking events including internationally renowned conferences such as MIDEM. Additionally, we have surrounded ourselves with highly experienced and highly skilled individuals in the entertainment industry as well as in business management which provides us with support necessary to carry out our company objectives.

INDUSTRY RISK MITIGATION RISK BUSINESS STRUCTURE We are in a saturated market of record labels and agencies We offer label artists contracts that are heavily centred around Our entire operation is based around having dependable and however we believe that our company objectives make us unique development which include the production and release of an secure internet connection, good mobile phone reception and and attractive to potential talent. Factors that could affect our album or an EP. In doing so, we are able to include an “artist highly adaptable equipment to allow us to produce content. We ability to deliver the services we offer at the prices we have laid commitment” in our contracts that mitigate any potential losses. have created many efficiencies within our we operate that out are changes to our vendor’s pricing and our increasingly Additionally, we jointly own the material which we can exploit automates many of our tasks and allows us to focus more on growing team. Our assumptions could vary depending on the for financial gain, increasing our ancillary revenues. By delivery exceptional service to our talent. Additionally, we number of artists we receive who are interested in recording an encouraging our talent to collaborate on creating content that provide ongoing training to our staff to ensure that our company album verses an EP and based on the actual number of artists the company can exploit through distribution channels such as objectives continue to be met. services we receive. iTunes, AppleTV, Amazon FireTV, Spotify, etc, we are also continuing to increase our ancillary revenues.

Dreamscope Media Group Ltd would like to thank the CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains organisations which have supplied data for this publication. All confidential, trade secret Information and is shared only with the original data sources are quoted throughout. understanding that you will not share its contents or ideas with third parties without written consent. Thanks also to Gordon Hills from Potestas Management and Tommy Darker from Musicprenuer for graciously giving their time and input during the creation of this document. MATILDA GRACIA