Journalism and Mass Communication Program (As at 2547)

Journalism and Mass Communication Program (as at 2547)

1. Program Bachelor of Arts Program in Journalism and Mass Communication

2. Awards Bachelor of Arts (Journalism) B.A. (Journalism)

3. Host Faculty of Journalism and Mass Communication, Thammasat University

4. Aims and Objectives Aims The program is designed to produce graduates with general knowledge and advanced knowledge and skills in mass communication in newspapers, radio, television, film, advertising and public relations. Graduates are provided ability in critical analysis and relevant social problem solving and able to apply their knowledge into their future career, as well as for the benefits of the society with leadership, ethics, morality and responsibilities for the society. Objectives 1. To produce scholar graduates with both academic knowledge and professional skills. 2. To produce graduates with ability in problem solving and thus contribute those skills to the society. 3. To produce graduates to be a leader of the society with morality, most advanced skills and insightful attitudes. 4. To produce graduates who lead to social development.

555.5... Semester The course started in 2004.

6. Applicants‘ qualification With accordance of the Thammasat University‘s Bachelor Degrees Regulations 1997, no.7

7. Admissions With accordance of national university committee department‘s regulations regarding to admissions, or the university‘s regulations with the approval of its own university committee.

8. Academic Calendar With accordance of the Thammasat University‘s Bachelor Degrees Regulations 1997, no.6

9. Course Duration It is a four-year course, full time. Students are not to exceed 7 annual academic calendars, and be enrolled in at least 7 semesters.

10. Enrollment With accordance of the Thammasat University‘s Bachelor Degrees Regulations 1997, no.10

11. Assessment and Degree Requirements Using an abbreviation system with accordance of Thammasat University‘s Bachelor Degrees Regulations 1997, no.12,13,14,15 and 22

12. Lecturers Please refer to the attachment.

13. Numbers of Students Undergraduate students are divided according to their year level and academic calendar year as following;

Academic Calendar Year Year Level 2004 2005 2006 2007 2008 1 200 200 200 200 200 2 - 200 200 200 200 3 - - 200 200 200 4 - - - 200 200 Total 200 400 600 800 800

14. Buildings and Facilities Students are located to use the buildings and facilities within Thraprajun Campus and Rungsit Campus, hosted by the faculty of Journalism and Mass Communication, Thammasat University.

15. Libraries The faculty‘s libraries own; Books Thai Texts 20,285 English Texts 6,080

Magazines Thai/English 1,320

Journals and Articles Thai 537 English 179

*Students are also allowed to use other libraries of Thammasat University

16. Budget As requested to the budgeting planning project for educational development no.9, for an annual project, 30,000 baht/Student (The whole course)

17. Program 17.1 Course Requirements Students must complete a minimum of 138 credits as followings; 1. General Basic Courses 30 CreditsCredits 2. Core Courses 84 Credits 2.1 JC core courses 36 or 39 Credits ( in case that student enrolled in JC.492) 2.2 Non-JC-core courses 18 or 15 Credits ( in case that student enrolled in JC.492) 3. Elective courses 24 Credits

17.2 Course Structure 1. General Basic Courses Students must be enrolled in the following subjects; 1.1 Part 1, 21 Credits, students are to study courses in humanity, social science, science and mathematics, language as required by the university. In language courses, students must take EL 171 and EL 172 1.2 Part 2, 9 Credits, taking the following subjects; EC. 210 Introduction to Economic 3 Credits PY. 211 General Psychology 3 Credits PO.211 Introduction to Political Science 3 Credits

2.Core courses 2.1 JC core courses Students are to take 36 or 39 Credits ( in case that student enrolled in JC.492) as followings; - JC 200 Introduction to Communication 3 - JC 201 Law of Mass Communication 3 - JC 205 Visual Communication Arts 3 - JC 210 Introduction to Journalism 3 - JC 211 Basic News Reporting 3 - JC 230 Introduction to Broadcasting 3 - JC 250 Introduction to Advertising And Public Relations 3 - JC 270 Film Studies 3 - JC 300 Communication Theory 3 - JC 301 Communication and Public Opinion 3 - JC 302 Introduction to Communication Research 3 - JC 490 Internship or JC.491 Special Project 3 - JC 213 Photojournalism 3 - JC 492 Cooperative Education in Mass Communication 6

Students must obtain grade at least C for the following 6 Courses; 1. JC.200 JC.201 JC.211 JC.300 2. any of the following courses; JC.205 or JC.210 Or JC.230 or JC.250 or JC.270 Or JC.301 3. JC.490 or JC.491 Or JC.492

2.2 NonNon----JCJCJCJC----corecore courses 18 or 15 Credits ( in case that student enrolled in JC.492), students must select courses from the following courses; - Selecting not more than 2 courses from the following 5 courses; PH.201 Logic or PH.211 Western Philosophy 1 or PH.221 Ethics or PH.326 or PH.326 Aesthetics or PH.271 Eastern Philosophy - Selecting not more than 2 courses from the following 4 courses; TH.241 The Art of Thai Writing 1 or TH.311 Orthography and Usage of Thai Words or TH.329 Thai Language and Culture or EL.271 English for Mass Communication 1 - Selecting not more than 2 courses from the following 4 courses; TO.201 Principle of Management or MK.201 Principle of Marketing and PO.271 Introduction to International Relations or LA.269 Introduction to Legal Studies Please note that if students are enrolled in JC.492, they can only take 5 non-JC-Core courses. In case that students take a minor at another faculty which have the same core courses (15 credits) as indicated above, students can take other courses in this section or other courses from their minor field, within and outside their faculty. For those who take non-JC-core courses more than 18 or 15 credits (in case enrolled in JC.492), can take the exceeding credits as their elective courses.

Core course in each field 30 Credits The Faculty of Journalism and Mass Communication offers 6 majors as followings; 1. Communication Management 2. Newspapers and Journalism 3. Radio and Television 4. Public Relations 5. Advertising 6. Photography and Film

Students must choose a major and enrolled in 10 courses in their major (30 credits) as following;

Communication Management A. 5 JC Compulsory Courses 15 Credits JC.206 Introduction to Speech Communication JC.303 Communication Management JC.304 Communication Planning and Strategies JC.305 Communication and Human Relations in Organization JC.400 Communication Technology

B.5 JC Supporting Courses 15 Credits JC.207 Interpersonal Communication JC.208 Persuasive Communication JC.209 Traditional Media JC.308 Political Communication JC.405 Communication and Development JC.406 Mass Media and Society JC .407 Business and Marketing for Mass Communication Industries JC.408 Comparative Mass Communication Systems JC.409 Seminar in Communication Management

Newspapers and Journalism A. 6 JC Compulsory Courses 18 Credits JC.212 Advanced News Reporting JC.216 Printing Technology JC.310 Editorial and Article Writing JC.311 Newspapers Editing JC.312 Publication Design JC.410 Journalism Practice

B.4 JC Supporting Courses 12 Credits JC.213 Photojournalism JC.313 Community Print Media JC.316 Electronic Publishing JC.319 Feature Writing JC.416 Newspapers and Magazine Management JC.417 Magazine Editing and Production JC.418 Seminarian in Journalism JC.419 Community Newspapers

Radio and Television A. 5 JC Compulsory Courses 15 Credits JC.231 Writing for Broadcasting JC.232 Radio and Television News 1 JC.330 Introduction to Broadcasting JC.331 Television Production 1 JC.430 Broadcasting Management

B.5 Supporting Courses 15 Credits JC.333 Radio, Television and Information Technology JC.334 Research into Radio and Television JC.335 Culture Studies of Radio and Television JC.336 Drama and Music JC.337 Radio and Television News 2 JC.338 International Broadcasting JC.339 Announcing in Broadcasting JC.434 Community Radio JC.435 Radio and Television Editing Techniques JC.436 Radio Production 2 JC.437 Television Production 2 JC.438 Broadcasting for Education and Development

Public Relations A.6 JC Compulsory Courses 18 Credits JC.251 Writing for Public Relations JC.450 Public Relations Media Strategy JC.451 Public Relations Research JC.452 Public Relations planning JC.453 Public Relations Management JC.456 Public Relations Seminar

B.4 JC Supporting Courses 12 Credits JC.206 Introduction to Speech Communication JC.208 Persuasive Communication JC.356 Public Relations Media 1 JC.367 Analysis of Audience Behavior JC.454 Integrated Public Relations JC.455 Public Relations and Change Management JC.457 Public Relations Media 2 JC.458 International Public Relations JC.459 Message Design for Public Relations

Advertising A.5 JC Compulsory Courses 15 Credits JC.361 Advertising Media Planning JC.362 Advertising Creativity JC.461 Advertising Research JC.463 Advertising Campaign Planning

B.5 JC Supporting Courses 15 Credits JC.206 Introduction to Speech Communication JC.208 Persuasive Communication JC.360 Advertising Copy Writing JC.363 Advertising and Society JC.364 Principle of Marketing Communication JC.366 Advertising Design JC.367 Analysis of Audience Behavior JC.453 Public Relations Management JC.464 Advertising Media Strategy JC.465 Computer Graphic for Adverting JC.467 Management of Advertising Production

Photography and Film A.4 JC Compulsory Courses 12 Credits JC.271 Photography JC.272 Cinematography JC.273 Film Scriptwriting JC.479 Film Theories

B.6 JC Supporting Courses 18 Credits JC.371 Advanced Photography JC.372 Theatrical Film JC.373 Documentary Film JC.374 Advertising Film Production JC.375 International Film JC.376 Film Criticism JC.477 Film Directing JC.478 Experimental Film and Animation

3. Elective Courses 24 Credits Students can take any courses offered at Thammasat University, but not taking less than 24 credits. If students take courses outside faculty more than 12 credits, excepts for those who are exchanged to aboard, they can transfer some credits back from the aboard course to Thammasat University course. However, they must take at least one course which will improve their English skills. Elective Courses must not be chosen from General Basic Courses, except courses in foreign languages. This program is not designed to provide students a minor, but in case that students have obtained all the expected credits and met all the requirements for a minor, students can be granted a minor.

17.3 Studying Journalism and Mass Communication as a minor Those who are from other faculties and wish to have Journalism and Mass Communication as their minor, must be enrolled in that minor at least 24 credits. They are expected to meet the following requirements; 1. 2 Compulsory Courses 6 Credits and must obtain at least C in the following courses; - JC.200 Introduction to Communication - JC.300 Communication Theory 2. 3 Supporting Courses 9 Credits in the following courses; - JC.201 Law of Mass Communication - JC.205 Visual Communication Arts - JC.301 Communication and Public Opinion - JC.210 Introduction to Journalism - JC.211 Basic News Reporting - JC.230 Introduction to Broadcasting - JC.250 Introduction to Advertising and Public Relations - JC.270 Film Studies 3. 3 Elective Courses 9 Credits Students must choose a minor from the following fields; - Communication Management - Newspapers and Journalism - Radio and Television - Public Relations - Advertising - Photography and Film

17.4 Degree Requirements Students who are enrolled in Journalism and Mass Communication Program must obtain at least 108 Credits and meet the following requirements; 1. A minimum GPA of 2.00 2. Be enrolled in at least 5 normal semesters 3. Be enrolled in General Basic Courses at least 30 Credits 4. Be enrolled in JC Courses at least 63 Credits, as followings; - JC compulsory courses at least 33 Credits - Courses in their major at least 12 Credits - Non-JC-Courses at least 18 Credits 5. Be enrolled in Elective Courses at least 15 Credits Please note that they also need to obtain at least C in these subjects JC.200,JC.201,JC.300 and JC.205 or JC.210 or JC.211 or JC.230 or JC.250 or JC.270 or JC.300 or JC.301

17.5 Course Codes All courses offered by the faculty of Journalism and Mass Communication begin with JC and follow with 3 digits before the course name. Code indication; 000 (Hundred Digits) -Level of the course 00 (Ten Digits) -Major Number 0 -courses in Communication Management Number 1 -courses in Newspapers and Journalism Number 3 -courses in Radio and Television Number 5 -courses in Public Relations Number 6 -courses in Advertising Number 7 -courses in Photography and Film Number 9 -core courses in final semester (internship or special project) and other courses. 0 (digit) -compulsory and supporting courses. Number 1-9- JC courses

A list of Subjects in Journalism and Mass Communication Program Name Credit(Lecture-Workshop-Individual Study) JC 200 Introduction to Communication 3(3-0-6) JC 201 Law of Mass Communication 3(3-0-6) JC 205 Visual Communication Arts 3(3-2-5) JC 206 Introduction to Speech Communication 3(3-2-5) JC 207 Interpersonal Communication 3(3-0-6) JC 208 Persuasive Communication 3(3-0-6) JC 209 Traditional Media 3(3-0-6) JC 210 Introduction to Journalism 3(3-0-6) JC 211 Basic News Reporting 3(3-2-5) JC 212 Advanced News Reporting 3(3-2-5) JC 213 Photojournalism 3(3-2-5) JC 216 Printing Technology 3(3-0-6) JC 230 Introduction to Broadcasting 3(3-0-6) JC 231 Writing for Broadcasting 3(3-2-5) JC 232 Radio and Television News 1 3(3-2-5) JC 250 Introduction to Advertising and Public Relations 3(3-0-6) JC 251 Writing for Public Relations 3(3-2-5) JC 270 Film Studies 3(3-2-5) JC 271 Photography 3(3-2-5) JC 272 Cinematography 3(3-2-5) JC 273 Film Scriptwriting 3(3-0-6) JC 300 Communication Theory 3(3-0-6) JC 301 Communication and Public Opinion 3(3-0-6) JC 302 Introduction to Communication Research 3(3-2-5) JC 303 Communication Management 3(3-0-6) JC 304 Communication Planning and Strategies 3(3-0-6) JC 305 Communication and Human Relations in Organization 3(3-0-6) JC 308 Political Communication 3(3-0-6) JC 310 Editorial and Article Writing 3(3-2-5) JC 311 Newspaper Editing 3(3-2-5) JC 312 Publication Design 3(3-2-5) JC 313 Community Print Media 3(3-2-5) JC 316 Electronic Publishing 3(3-2-5) JC 318 Feature Writing 3(3-2-5) JC 319 Interpretation of Current Affairs 3(3-2-5) JC 330 Radio Production 1 3(3-2-5) JC 331 Television Production 1 3(3-2-5) JC 333 Radio, Television and Information Technology 3(3-0-6) JC 334 Research into Radio and Television 3(3-2-5) JC 335 Culture Studies of Radio and Television 3(3-2-5) JC 336 Drama and Music 3(3-2-5) JC 337 Radio and Television News 2 3(3-2-5) JC 338 International Broadcasting 3(3-0-6) JC 339 Announcing in Broadcasting 3(3-2-5) JC 356 Public Relations Media 1 3(3-2-5) JC 360 Adverting Copy Writing 3(3-2-5) JC 361 Adverting Media Planning 3(3-2-5) JC 362 Advertising Creativity 3(3-2-5) JC 363 Advertising and Society 3(3-0-6) JC 364 Principle of Marketing Communication 3(3-2-5) JC 365 Computer Graphic for Advertising 3(3-2-5) JC 366 Advertising Design 3(3-2-5) JC 367 Analysis of Audience Behavior 3(3-0-6) JC 371 Advanced Photography 3(3-2-5) JC 372 Theatrical Film 3(3-2-5) JC 373 Documentary Film 3(3-2-5) JC 374 Advertising Film Production 3(3-2-5) JC 375 International Film 3(3-0-6) JC 376 Film Criticism 3(3-0-6) JC 390 Introduction to Visual Culture 6(6-0-12) JC 391 Time-Based Media 1 6(6-0-12) JC 392 Time-Based Media 2 6(6-0-12) JC 393 Narrative and Sequence 6(6-0-12) JC 394 Graphic Design 1 6(6-0-12) JC 395 Graphic Design 2 6(6-0-12) JC 396 Developing Narratives 6(6-0-12) JC 397 Media Practice 6(6-6-6) JC 398 Graphic Models 6(6-6-6) JC 399 Exploring Visual Language 6(6-6-6) JC 400 Communication Technology 3(3-0-6) JC 405 Communication and Development 3(2-2-5) JC 406 Mass Media and Society 3(3-0-6) JC 407 Business and Marketing for Mass Communication Industries 3(3-0-6) JC 408 Comparative Mass Communication Systems 3(3-0-6) JC 409 Seminar in Communication Management 3(2-2-5) JC 410 Journalism Practice 3(3-0-6) JC 416 Newspaper and Magazine Management 3(3-0-6) JC 417 Magazine Editing and Production 3(2-2-5) JC 418 Seminarian in Journalism 3(2-2-5) JC 419 Community Newspapers 3(3-0-6) JC 430 Broadcasting Management 3(3-0-6) JC 434 Community Radio 3(2-2-5) JC 435 Radio and Television Editing Techniques 3(1-4-4) JC 436 Radio Production 2 3(1-4-4) JC 437 Television Production 2 3(1-4-4) JC 438 Broadcasting for Education and Development 3(2-2-5) JC 450 Public Relations Media Strategy 3(2-2-5) JC 451 Public Relations Research 3(2-2-5) JC 452 Public Relations Planning 3(2-2-5) JC 453 Public Relations Management 3(3-0-6) JC 454Intergrated Public Relations 3(3-0-6) JC 455 Public Relations and Change Management 3(3-0-6) JC 456 Public Relations Seminar 3(2-2-5) JC 457 Public Relations Media 2 3(2-2-5) JC 458 International Public Relations 3(3-0-6) JC 459 Message Design for Public Relations 3(2-2-5) JC 461 Advertising Research 3(2-2-5) JC 462 Advertising Management 3(3-0-6) JC 463 Advertising Campaign Planning 3(2-2-5) JC 464 Advertising Media Strategy 3(2-2-5) JC 467 Management of Advertising Production 3(3-0-6) JC 477 Film Directing 3(2-2-5) JC 478 Experimental Film and Animation 3(2-2-5) JC 479 Film Theories 3(3-0-6) JC 490 Internship 3 (not less than 135 hours or 9 weeks) JC 491 Special Project 3(0-6-3) JC 492 Cooperative Education in Mass Communication 6 (not less than 480 hours or 16 weeks)

17.6 Mode of Studies FirsFirstt Year, First Semester General Basic Courses 18 Credits Total 18 Credits

First Year, Second Semester General Basic Courses 3 Credits JC Core Courses 9 Credits JC 200 Introduction to Communication 3 Credits Non-JC-Core courses 3 Credits Total 18 Credits

Second Year, First Semester JC 201 Law of Mass Communication 3 Credits JC 210 Introduction to Journalism 3 Credits JC 230 Introduction to Broadcasting 3 Credits JC 250 Introduction to Advertising and Public Relations 3 Credits JC 270 Film Studies 3 Credits Non-JC-Core Courses 3 Credits Total 18 Credits

Second Year, Second Semester JC 205 Visual Communication Arts 3 Credits JC 211 Basic News Reporting 3 Credits JC 300 Communication Theory 3 Credits JC 301 Communication and Public Opinion 3 Credits 2 Courses from major 6 Credits Total 18 Credits

Third Year, First Semester JC 302 Introduction to Communication Research 3 Credits 3 Courses from JC Core Courses 9 Credits 2 Courses from Non-JC-Core Courses 6 Credits Total 18 Credits

Third Year, Second Semester 1 Course from Non-JC-Core Courses 3 Credits 3 Courses from Major 9 Credits 2 Elective Courses 6 Credits Total 18 Credits

Forth Year, First Semester 2 Courses from Major 6 Credits 4 or 5 Elective Courses 12 or 15 Credits Or JC 492 Cooperative Education in Mass Communication 6 Credits Total 21 Credits

Forth Year, Second Semester 1 or 2 Elective Courses 3 or 6 Credits JC 490 Internship or JC 491 Special Project 3 Credits Or JC 492 Cooperative Education in Mass Communication 6 Credits Total 6 or 9 Credits

Course Descriptions

JC.201 Law of Mass Communication 3 Credits This subject studies the right and freedom of human in free speech. The subject will cover its philosophy, the government‘s regulations, offences of defamation, journalist law and other relevant law and regulations. Students will also learn about the responsibilities of mass communication, such as journalist ethics and morality. (A 3 Hour Lecture)

JC.2JC.20505 Visual Communication Arts 3 Credits A study of visual communication arts. This subject covers lines, colors, shapes, shadows and other elements of pictures presented in media. This subject focuses on the relationship between the elements of the arts and the context of the message in cultural and suitable ways. (A 2 Hour Lecture and A 3 Hour Workshop)

JC.210 Introduction to Journalism 3 Credits This subject introduces students to journalism. Topics include its definition, boundaries and the revolution of Journalism. The subject emphasizes on newspapers, addressing on its roles, responsibilities, management, types and formats, as well as, arising issues on the ethics of journalists. (A 3 Hour Lecture)

JC.211 Basic News Reporting 3 Credits This subject provides students with an overview of the discipline and an understanding in the role theory plays in basic news reporting. It will address on its definition, disciplines, and basic skills in news reporting, and professional journalist writing, tactics for journalist interviewing and news source. Students will pay attention to practice in various style and contexts of journalist writing and develop an understanding in the logical structure and the language of news writing. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.230 Introduction to Broadcasting 3 Credits This subject aims to introduce students to the basics of the radio and television industry and broadcast production, emphasizing on its history, nature, roles and responsibilities. Students will be also provided an opportunity to visit a radio workstation and a television workstation. (A 3 Hour Lecture)

JC.250 Introduction to Advertising and Public Relations 3 Credits This subject studies a fundamental understanding in advertising and public relations. It also examines its definitions, evolutions, objectives, formats and processions. The subject will also address an issue on niches and communicating tools. (A 3 Hour Lecture)

JC.270 Film studies 3 Credits This subject introduces students to a fundamental knowledge in moving images. The subject will cover its nature, its role, its advantages, genres and its communication, emphasizing on screen histories. Students enrolled in the subject shall be skilled in critical thinking and analysis in a cultural context and have a good understanding of social, economic and cultural context, which have some impacts on the movement of moving images. (A 2 Hour Lecture and A 2 Workshop)

JC.300 Communication Theory 3 Credits Prerequisite(s) : JC.200 Introduction to CommunicationCommunication This subject aims to familiarize students with the natures, hypothesis and theory in communication, examining the process of human communication in a behavioral and social context, such as personal communication, interpersonal communication, small group communication, organization communication, and mass communication. (A 3 Hour Lecture)

JC.301 Communication and Public Opinion 3 Credits Prerequisite(s) : JC200 Introduction to CommunicatCommunicationion This subject offers student an understanding in communication and public opinion, emphasizing on the principles, causes and evolution of public onion. This subject also studies political, economic and social factors which are influential to the problems in public opinion, the roles of journalists which lead to changes in public opinion, propaganda and psychological behavior. (A 3 Hour Lecture)

JC.302 Introduction to Communication Research 3 Credits Prerequisite(s) : JC300 Communication Theoty This subject aims to introduce students to communication research, emphasizing on various research design in social subject and methods of communication research. Students shall gain an understanding in research mythology and be able to apply their knowledge in their mass communicational career. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.490 Internship 3 Credits In final semester, those students who have obtained all the required credits and have only 15 credits remaining, are required to take an internship at an institution or their choice of company in their interest and their major. Their choice of company must be approved by the faculty and the company in which students intend to take an internship. The duration must be longer than 135 hours or 9 weeks. After having the internship, students must submit a report to the committee in their major or their lecturer. Alternatively, students can be enrolled in JC.491 (Special Projects) instead of taking an internship.

JC.491 Special Project 3 Credits Prerequisite(s) : StudentsStudents‘‘ project must be initiallyinitially approved by the departmdepartment,ent, or lecturer. Students conduct an individual project or attend a special workshop in which they are interested.

JC.492 Cooperative Education in Mass Communication 6 Credits Prerequisite(s) : havinhavingg obtained more than 90 credits.credits. Before the workshop, students must meet the preparing qualification, and have relevant necessary skills, as requested by the faculty. Their choice of contexts and cooperative institution must be relevant to their major and suitable in the current society. Students must attend the workshop in cooperative education under the conditions made by the faculty. For example, if student‘s cooperative education is a big institution , it required to be under cooperation between other institutions / or students attend a special project or conduct an individual project/ or students attend a specialist workshop, but not longer than 480 hours or 16 weeks/ or other agreements made with the faculty. During the workshop, students are to submit their progress and evaluation among students, to lecturers, advisors and the trader or the dealer. After finishing the workshop, students are required to submit a project in any formats, such as a project, or other kinds of suitable project, such as a presentation of their academic paper in a seminar. (Duration of the workshop: 480 Hours or 16 Weeks) Remarking 1. Students can alternatively take JC.490 or JC.491 (3 Credits). 2. Those who are not enrolled in this subject are automatically required to take JC.490 or JC.491.

COMMUNICATION MANAGEMENT JC.206 Introduction of Speech Communication 3 Credits This subject aims to provide students an introduction to speech communication and basic skills in effective speech. Students are also expected to gain ability in public speaking with creativities at their own existing ability. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.207 Interpersonal Communication 3 Credits A theoretical study about social and cultural factors which influence on interpersonal communication. The subject also emphasizes on the reaction and the pattern of interpersonal communication at various levels , from domestic level to macro level. The topics cover on meaning within interpersonal communication, aiming to develop students‘ skills in communication for their own personal and social improvement. (A 3 Hour Lecture)

JC.208 Persuasive Communication 3 Credits Prerequisite(s) : JC 206 Introduction to Speech ComCommunicationmunication This subject gives student an overview of persuasive communication. Students will learn to persuade others to meet their purposes. (A 3 Hour Lecture)

JC.209 Traditional Media 3 Credits A study of traditional media, such as local media. This subject aims to provide students an understanding in the principles of traditional media and its impacts. Successful students should be able to apply traditional media to other kinds of media for the benefits of the society. (A 3 Hour Lecture)

JC.303 Communication Management 3 Credits PrerequisitePrerequisite(s) (s) : JC300 Introduction to CommunicationCommunication This subject covers principles and tactics for communication management, news system and critical case studies on management, closing looking at investment, running and evaluation. (A 3 Hour Lecture)

JC.304 CCCommunication Communication Planning and Strategies 3 Credits Prerequisite(s) : JC.303 Communication Management This subject enhances students‘ knowledge in principles, theories and tactics in communication planning and strategies, such as interpersonal communication, mass communication, telecommunication and communication in suitable ways and meeting the organization‘s needs. Critical case studies on the problem in communication planning and strategies will be also covered. Students shall be also able use proper and efficient media. (A 3 Hour Lecture)

JC.305 Communication and Human Relations in Organization 3 Credits Prerequisite(s) : JC.200 Introduction to CommunicaCommunicationtion This subject studies human behavior and human relationship within the organization, emphasizing on communication and internal news system which could lead to changes in communicating behaviors and human relations. (A 3 Hour Lecture)

JC.308 Political Communication 3 Credits This subject provides students fundamental knowledge in political communication, emphasizing on political communication as a cause for political changes and as a sensitive system, which influenced by political changes. The subject will also examine the relationship between those roles and those factors at a mini and a micro level. (A 3 Hour Lecture) JC.400 Communication Technology 3 Credits This subject offers students an understanding in changes due to advanced communication technology, particularly, in area of computing technology. The subject will cover its impacts on human social foundation, their beliefs and economic and political structure, which leading to ”Information Technology society‘ in today. (A 3 Hour Lecture)

JC.405 Communication and Development 3 Credits Prerequisite(s) : JC.200 Introduction to ComCommunicatmunicationion and JC.300 Communication Theory This subject provides students an understanding in the relationship between the structures of theories in communication and its development. This subject also focuses on ideals for national development or development communication, urban and rural development. (A 3 Hour Lecture)

JC.406 Mass Media and Society 3 Credits This subject examines the roles and the responsibilities of mass media, which considered relatively important in the society. Students will cover issues on media control and an analysis of the relationship between mass media and the government, as well as other kinds of institutions. The subject will emphasize on its rights, roles and responsibilities for the society nationally and internationally. (A 3 Hour Lecture)

JC.407 Business and Marketing for Mass Communication IndusIndustriestries 3 Credits This subject is a study to the nature and the structure of mass communication industries, emphasizing on organizational behavior, mass communication and human resource, the procedures in management, such as production, distribution, estimating profits, controlling and evaluation. (A 3 Hour Lecture)

JC.408 Comparative Mass Communication Systems 3 Credits Prerequisite(s) : JC.300 Communication Theory This subject provides students a comparison of mass communication system of different countries. The subject presents critical case studies of various mass communication systems which influence its social system, economic and politic. (A 3 Hour Lecture)

JC.409 Seminar in Communication Management 3 Credits Prerequisite(s) : JC.303 Communication Management This subject provides student opportunities to discuss in the class and conduct research on problems in communication management and mass communication management. The subject also covers various pattern of communication management which could be applied in reality in the government departments and the private company. (A 2 Hour Lecture and A 2 Hour Workshop)

NNNEWSPAPERSNEWSPAPERS AND JOURNALISM JC.212 Advanced News Reporting 3 Credits Prerequisite(s) : JC.210 Introduction to JournalismJournalism,, JC.211Basic News Reporting This subject aims to develop and build on the skills and sound journalism, news evaluation, emphasis on news feature stories, news sources and its techniques, advanced techniques for news reporting, such as interviewing, observation and communication skills for journalists. The subject will also cover investigative reporting, interpretative news, breaking news from overseas news agencies, current affairs debates from seminars, results from researches, etc. Student enrolled in the subject shall also gain a fair understanding in roles and the ethics of journalists. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.21JC.2133 Photojournalism 3 Credits Prerequisite(s) : JC.211Basic News Reporting This subject intends to develop skills and theoretical understanding in Photography, news evaluation and communicating in photojournalism. The subject emphasis on news events and picture stories in newspapers, magazines and other publishing materials. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.216 Printing Technology 3 Credits An overview of printing systems, equipments and printing technology so that students can choose a proper printing technology to produce their publishing materials, especially, newspapers and magazines. (A 3 Hour Lecture)

JC 310 Editorial and Article Writing 3 Credits Prerequisite(s) : JC.211Basic News Reporting This subject provides students opportunities to familiar themselves practitionally in journalist writing in today‘s practice. The subject will particularly address on professional writing in newspapers and magazines and emphasizing on information seeking, adopting information, and editorial writing and conveying a meaning in the article. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.311 Newspapers Editing 3 Credits Prerequisite(s) : JC.211 Basic News Reporting This subject studies roles and the relationship between editorial team and production team, pre- production, selecting and editing article and printed photos. This subject emphasizes on proper uses of the language, headlines, titling, selecting fonts and printing system and relevant computer software in editorials. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.312 Publication Design 3 Credits Prerequisite(s) : JC.213 Photojournalism This subject aims to provide students an understanding in professional publication design. The unit examines design and layout design in editorial design for print media, such as newspapers, magazines, books and brochures. Students enrolled in the course shall also gain skills in relevant software applications. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.313 Community Print Media 3 Credits Prerequisite(s) : JC.211 Basic News Reporting This subject offers student critical analysis of ”community print media‘, which is considered as an important survival tool for communities, either in Thailand or foreign countries. The subject studies its roles, responsibilities and characteristics of publishing materials. Students should be able to integrate this knowledge into their study and direct their publishing material to meet the need of communities in efficient ways. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.316 Electronic Publishing 3 Credits Prerequisite(s) : JC.311 Newspaper Editing This subject focuses on nature, strategies, principles, and the process of electronic publishing. The subject covers the internal and the external environment, which is essential to electronic publishing‘s management, procedures, delivery and service. The subject also examines its impact on society and mass communicational industry in the current era and in the future. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.318 Feature Writing 3 Credits Prerequisite(s) : JC.211Basic News Reporting The subject studies the nature of writing for various journalist documentaries. The subject emphasis on information seeking, editing truth, presenting information in a clear manner and an interesting way. Students are given opportunities to experiences skills in integrated creative and insightful writing. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.319 Interpretation of Current Affairs 3 Credits PrerequisitPrerequisite(s) e(s) : JC.212 Advanced News Reporting This subject offers students the interpretation of current national and international affairs, as well as examining its nature and categories. The topic will also address on its factors, which have some impacts on some situational environments, such as on politics, economics, society, culture and other intended problems in Thai society. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.410 Journalism Practice 3 Credits Prerequisite(s) : JC.311 Editorial and Article WritingWriting and JC.312 Publication Design Students are required to take an internship at a newspapers or a magazine company as assigned by the faculty. (A hour Lecture and A 4 Hour Workshop)

JC.416 Newspaper and Magazine Management 3 Credits PrerequisitPrerequisite(s) e(s) : JC.210 Introduction to JournalismJournalism This subject provides students an overview of business in newspapers and magazines as a social institute and a private sector. This subject focuses their policy, planning, re-arranging the management, management, distribution and promoting. (A 3 Hour Lecture)

JC.417 Magazine Editing and Production 3 Credits Prerequisite(s) : JC.311 Editorial and Article WritWritinging This subject focuses on the evolution, nature, types and roles of magazines, its procedure, preparing process, selecting articles and pictures, preparing and editing articles, selecting fonts, headlines and production process. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.418 Seminar in Journalism 3 Credits Prerequisite(s) : JC.212 Advanced NeNeww Reporting or approved by the course coco----coordinatorcoordinator This subject provides students opportunities to participate and study in problems in Journalism, which are influential to the society, the history and the ethics of journalists, in Thailand and overseas. (A 2 Hour Lecture ad A 2 Hour Workshop)

JC.419 Community Newspapers 3 Credits This subject emphasizes on nature, roles and responsibilities of the community newspapers for the society. The subject also studies the elements of community newspapers and environmental atmospheres of the community; which support the growth of community newspapers and, which are problematic to management. This subject also provides a comparison of types and contexts of community newspapers and central newspaper. (A 3 Hour Lecture)

RADIO AND TELEVISION PRODUCTION JC.231 Writing for Broadcasting 3 Credits Prerequisite(s) : JC.230 Introduction to BroadcastiBroadcastingng This subject aims to introduce students to the processes of designing and scripting broadcast media in various types of writing, emphasis on creative writing, the fundamentals of good writing along with an emphasis upon the effective use of the audiovisual language and script formatting. The student enrolled in the subject shall develop skills in writing both for fiction and non-fiction (A 2 Hour Lecture and A 2 Hour Workshop)

JC.232 Radio and Television News I 3 Credits This subject aims to develop an understanding in radio and television news, covering fundamentals of radio and television news, disadvantages and advantages of radio and television news, criteria for news evaluation, the nature of news, editorial writing, arranging and preparing news, various types of news program, journalist interviewing, presenting different categories of news, such as agricultural news, economic news, sports news. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.330 Radio Production 1 3 Credits Prerequisite(s) : JC.230 Introduction to BroadcastiBroadcastingng This subject aims to provide students with practical skills and a theoretical understanding in radio production, focusing on its influential factors on planning strategies. The students are required to produce various types of radio production and successful students shall be also able to evaluate their own production. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.331 Television Production 1 3 Credits Prerequisite(s) : JC.230 Introduction to BroadcaBroadcastistingng and JC.231 Writing for Broadcasting An introduction to the study of the basic concepts and production procedures; pre-production, production and post-production, involved in professional television studio. The subject emphasizes on the television production‘s strategies, principles, its roles and factors. Successful students should develop technical skills involved in television production. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.333 Radio, Television and Information Technology 3 Credits PrePrePrerequisite(s) Pre requisite(s) : JC.230 Introduction to BroadcastingBroadcasting A study in beliefs and social phenomenon of the applied information technology and Broadcasting, radio and television. The subject also focuses on the role and the trend of new media and a comparison of the development of digital era of each country. Students are also located to attend a workshop at a workstation and give hands-on information technology in broadcasting, radio and television. (A 3 Hour Workshop)

JC.334 Research into Radio and TelevisioTelevisionn 3 Credits Prerequisite(s) : JC.230 Introduction to BroadcastiBroadcastingng This subject gives students in overview in research in radio and Television, focusing on various research methods which could be applied in broadcasting research, such as surveys for the audience‘s attitude towards the program, deepen interviews, observations in radio and television workstations. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.335 Culture Studies of Radio and Television 3 Credits Prerequisite(s) : JC.230 Introduction to BBroadcastiroadcastingng This subject provides students an understanding in radio and television in a social and cultural context, using theory in cultural studies. The subject examines the roles and the importance of radio and television in broadcasting industry at a mini and a micro level. Students are expected to develop ability to analysis consuming information and culture in daily life. (A 3 Hour Lecture)

JC.336 Drama and Music 3 Credits Prerequisite(s) : JC.232 Radio and Television News 1, or JC.330 Radio PProductionroduction 1, or JC.331Television ProductionProduction 1 or JC.274 CinematograCinematographyphy This subject gives students an overview of drama and music. The subject aims to help students to apply their knowledge in broadcasting, radio, and television and film production. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.337 Radio and Television News 2 3 Credits Prerequisite(s) : JC.232 Radio and Television News 1 This subject enhances students‘ knowledge in Radio and Television news. The subject focuses on the principles of radio and television news reporting, producing ”behind the news‘ program, news criticism, documentary news, magazine news, on-field news reporting and a study of the special characteristics of radio and television news reporters, general daily news programs on radio and television. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.338 International Broadcasting 3 Credits Prerequisite(s) : JC.230 Introduction to BroadcastiBroadcastingng This subject provides students a comparison of domestic broadcasting workstations and international broadcasting workstations. The topics cover the regulations in broadcasting, roles and uses of broadcasting in various countries. This subject also emphasizes on important problematic case studies due to broadcasting uses, as well as, changes in broadcasting technology which is influential to international telecommunication. Students are also located to visit a workstation. (A 3 Hour Lecture)

JC.339 Announcing in Broadcasting 3 Credits Prerequisite(s) : JC.JC.230230 Introduction to BroadcastingBroadcasting This subject provides students an understanding in the roles and responsibilities of the announcer in radio and television. Students are given opportunities to explore its related skills, such as speaking, reading, describing and announcing. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.430 Broadcasting Management 3 Credits Prerequisite(s) : JC.230 Introduction to Broadcasting This subject aims to offer students an understanding in principles, system and management in broadcasting workstations, in order to schedule the program planning. The subject also covers human resource and tools to evaluate the program and decisions made for running business in broadcasting. (A 3 Hour Lecture)

JC.434 Community Radio 3 CrediCreditstststs Prerequisite(s) : JC.330 Radio Production 1 This subject provides students an understanding in the principle, the importance and the philosophy of community radio, the evolution and the situation of community radio in Thailand and overseas. The subject also emphasizes on the structure of community radio, its roles and its impacts on the society. Students are also required to produce a community radio. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.435 Radio and Television Editing Techniques 3 Credits Prerequisite(s) : JC.330 Radio Production 1and JC.3JC.331Television31Television Production 1 This subject gives students an introduction to digital video. Students learn to operate digital cameras and edit motion pictures and compose sound with non-linear system, to produce a Video-CD/DVD (An Hour Lecture and A 4 Hour Workshop)

JC.436 Radio Production 2 3 Credits Prerequisite(s) : JC.330 Radio Production 1 This subject covers the trend of radio programs, emphasizing on planning strategies of every type of radio programs, such as interviews, news, music, documentary, radio magazines and broadcasting. (An Hour Lecture and A 4 Hour Workshop)

JC.437 Television Production 2 3 Credits Prerequisite(s) : JC.331 Television Production 1 This subject emphasizes on scriptwriting for television programs. Student are provided an opportunity to produce a television program. The subject teaches students about the formats of the television programs, planning strategies, scriptwriting, lighting, soundtracks, camera, graphic and program evaluation. (An Hour Lecture and A 4 Hour Workshop)

JC.438 Broadcasting for Education and Development 3 Credits Prerequisite(s) : JC.330 Radio Production 1 and JC.JC.331331 Television Production 1 This subject is an overview of the role, the importance and the benefits of broadcasting for education and development. The subject also compares broadcasting for education and development of developing countries and developed countries so that students can apply this knowledge into their broadcasting program for education and development. By the end of the course, students shall be also able to evaluate their program. Students are also located to visit a broadcasting workstation. (A 2 Hour Lecture and A 2 Hour Workshop)

PUBLIC RELATONS JC.251 WritWriting ing for Public Relations 3 Credits JC.250 Introduction to Advertising and Public Relations This subject offers students an understanding and practical skills in writing for public relations in various media, such as publishing materials, radio, television, broadcasting and online media. The subject focuses on news writing, writing for a speech, feature writing and interviewing articles etc. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.356 Public Relation Media 1 3 Credits This subject addresses on theory and practice in a variety of public relation media, examining its nature and characteristic. The subject aims to provide students proficient skills in producing public relation media. Students will get hand-on experiences in producing radio and television production, creating special events, producing presentations and publicity media, for a public relations purpose. Students will also gain skills in relevant desktop software for publishing media. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.450 Public Relations Media Strategy 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations This subject provides students to a comprehensive overview of the planning strategies, principles and tactics used in the practice of public relations. Students will explore professional and successful writing for pubic relations campaigns. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.451 Public Relations Research 3 Credits PrerequisitePrerequisite(s) (s) : JC.302 Introduction to CommunicationCommunication Research This subject covers theories, tactics, procedures, practices of on-field research to seek for the public opinion. The subject also focuses on campaigns, planning and public relations evaluation. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.452 Public Relations Planning 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations This subject introduces students to a comprehensive overview of the planning strategies, principles and tactics used in the practice of public relations. Students will explore professional and successful writing for pubic relations campaigns. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.453 Public Relations Management 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations and JC.452 Public Relations Planning This subject emphasizes on public relations management of the government departments, private sectors, non-profit organizations and public relations consultant companies. (A 3 Hour Lecture)

JC.454 Integrated Public Relations 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisingAdvertising and Public Relations This subject is a study of the roles and responsibilities of various types of integrated public relations, such as integrated marketing communication and communication for the image of the organization. (A 3 Hour Lecture)

JC.455 Public Relations and Change Management 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations This subject is an overview of changes within and outside organizations, emphasizing on public relations procedures and tools which are used to manage those changes efficiently. (A 3 Hour Lecture)

JC.456 Public Relations Seminar 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public RelatioRelationsns and JC.452 Public Relations Planning In this subject, students will discover problematic case studies in public relations and be able to apply related theories into the situation located, by focusing on the nature of the situation, the management and special characteristics of the suitable activities for the organization. The subject also emphasizes on the impacts of Public Relations on the society and public opinions. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.457 PublPublic ic Relations Media 2 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations This subject focuses on the principle, the role and the benefit of the new technology, new media in public relations media, aiming to help student be able to produce appropriate public relations media for their target audience, organization and target areas in today‘s practice. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.458 International PuPublicblic Relations 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations This subject provides students an overview of planning strategies of public relations department in government departments, private organizations and non-profit organizations. The subject also addresses on specific tactics for making a connection among those organizations and seeking for international public co-operation within a political, economic, social and cultural consideration as well as other factors, such as languages , beliefs and related law. (A 3 Hour Lecture)

JC.459 Message Design for Public Relations 3 Credits. Prerequisite(s) : JC.250 IntroductIntroductionion to AdvertisingAdvertising and Public Relations This subject introduces students to the creative principle, the procedure and the practice of message design in different forms such as writing and speaking. Students will be also given opportunities to produce various type of print publication and develop professional skills in relevant software packages. (A 2 Hour Lecture and A 2 Hour Workshop)

ADVERTISING JC.360 Advertising Copy Writing 3 Credits PrePrePrerequisite(s) Pre requisite(s) : JC.250 Introduction to AdvertisingAdvertising aandnd Public Relations This subject provides students knowledge in advertising copy writing in publishing materials, broadcasting programs, open-aired advertising media, direct advertising media and other media. The subject focuses on the element, the format of advertising copy writing for creative copy writing pieces. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.361 Advertising and Media Planning 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations This subject is a comprehensive study of media; its advantages and disadvantages . Students will learn to purchase media with a criteria and be able to estimate its efficiency and effectiveness, as well as, be able to do a breakdown planning for media purchasing and be able to choose appropriate choices of media in radio, television, publishing , cinema, on-aired advertising, direct sale advertising and other kind of media in today. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.362 Advertising Creativity 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations This subject aims to provide students knowledge in creative advertising procedures; planning strategies, creative media. The subject also teaches students to write storyboards and copy writings, from first draft to final draft, for their production. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.363 Advertising and Society 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations This subject examines the roles of advertising and its impacts on economic, political, social and cultural system. The subject will also review government regulations in relation to advertising. (A 3 Hour Lecture)

JC.364 Principles of Marketing Communication 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertiAdvertisinsingg and Public Relations and MK.201Principles of Marketing This subject offers students an understanding in principles and planning procedures of marketing communication, as well as providing an analysis of the relationship between marketing and communication. The subject also covers various types of marketing communicational tools. (A 3 Hour Lecture)

JC.366 Advertising Design 3 Credits Prerequisite(s) : JC.JC.250250 Introduction to AdvertisingAdvertising and Public RelationRelationss This subject is a study of the principles of design, the audience‘s perception for the art work, providing students practical skills in advertising design. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.367 Analysis of Audience Behavior 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations and JC.300 communication theory This subject studies internal factors of message receivers, such as their needs, motivations, personalities, perceptions and attitudes. The subject also focuses on their learning and external factors, such as social factors, family and culture which are influential to their message selection and decision, especially their decision to purchase products and service. (A 3 Hour Lecture) Remarking This subject is equivalent to MK.311 Audience Behavior. Thus, those who have already studies JC.367 and then MK.311, or those who have already studies MK.311 and then JC.367, can only obtain credits from one of these subjects.

JC.461 Advertising Research 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and PublPublicic Relations and JC.302 Introduction to CommunicCommunicationation Research This subject offers student an understanding in boundaries of advertising research, emphasizing on marketing research, customer research, product research, media research and advertising evaluation. Students shall also, accordingly, be able to apply research methods in quantitative research and qualitative research for effective advertising planning. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.462 Advertising MaManagementnagement 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations This subject explores the management of advertising agencies, focusing on the role and responsibilities of the customer management department. The topics include information analysis, marketing planning, budgeting, evaluation, marketing co-operation, internal and external co-operation. (A 3 Hour Lecture)

JC.463 Advertising Campaign Planning 3 Credits Prerequisite(s) : JC.302 Introduction to CommunicatCommunicationion Research, JC.361Adverting Media Planning and JC.362 AdAdvertisingvertising Creativity This subject enables students to apply all their knowledge; theories and principles in advertising, into advertising campaign planning. Students begin to do a research, analysis the marketing situation of the product or service, as well as, determining the objectives of the advertising and advertising creative strategies, advertising campaign planning and be able evaluate the advertising production. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.464 Advertising Media Strategy 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and PubliPublicc Relations and JC.361Adverting MedMediaia Planning This subject offers students abilities in advertising media strategies. Students have an understanding to purchase proper adverting in various media such as in radio, television, publishing, cinema, on-aired advertising, direct sale advertising and other kind of media in today, in order to gain the best benefit in advertising and marketing. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.465 Computer Graphic for Advertising 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations and JC.366 Advertising Design The subject provides student an understanding and practical skills in advertising design with new technology. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.467 Management of Advertising Production 3 Credits Prerequisite(s) : JC.250 Introduction to AdvertisinAdvertisingg and Public Relations and JC.362 Adverting Creativity This subject is a study of the principles and the procedures of advertising production in various types of media, such as radio, television and publishing materials. The topics cover co-operative process, budget control, management with other organizations in pre-production, production and post-production. (A 3 Hour Lecture)

PHOTOGRAPHY AND FILM JC.271 Photography 3 Credits This subject provides students practical skills and knowledge in photography, emphasizing on photography with a purpose. Students will learn how to operate a digital camera, a SLR camera, and process films, make a contact sheet and use an enlarger, as well as getting hand-on experience in lighting workshop. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.272 CinematCinematography ography 3 Credits Prerequisite(s) : JC.271 Photography This subject is an overview of theories and fundamentals of film making, cinematography in film making. The subject also introduces students to the film making process; pre-production, production and post-production, such as developing films, printing films and editing. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.273 Film Scriptwriting 3 Credits This subject offers students an overview of creative writing; film scriptwriting. Students learn to study the methods and the art of scriptwriting, for example, for theatrical films, documentaries and educational film. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.371 Advanced PhotograpPhotographyhyhyhy 3 Credits Prerequisite(s) : JC.271 Photography This subject aims to advance students‘ skills in photography. Students are trained professionally to be a photographer. (A 1 Hour Lecture and A 4 Hour Workshop)

JC.372 Theatrical Film 3 Credits Prerequisite(s) : JC.272 Cinematography This subject studies about the principle and the practice of synced sound films, the arts and techniques for film making, such as controlling, lighting, film structure, acting, film distribution and film industries. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.373 Documentary Film 3 Credits Prerequisite(s) : JC.272 Cinematography This subject is an overview of the evolution and the practice of the documentary film. The topics cover the role and importance of the documentary film as a mass media which could be adopted to build an understanding in the society and lead to social development. The subject addresses on news documentary film, film for public relations and films for public service. Students are also provided with workshops to produce a documentary film from their motivation and inspiration. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.374 Advertising Film Production 3 Credits Prerequisite(s) : JC.272 Cinematography This subject provides students an overviews in principles and theories in advertising film production, focusing on its interpretation and communicating to produce advertising film production to meet the need of the creative and the product owner and the co-operative team. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.375 International Film 3 Credits Prerequisite(s) :JC.270 Film Studies A critical study of issues addressed in films, types and contexts of international films, such as Thai, French, German, British , American, Japanese and Chinese films. Each semester will focus either on a specific international film, or various types of international films. A comparison of different type of international films could be also addressed. (A 3 Hour Lecture)

JC.376 Film Criticism 3 Credits Prerequisite(s) : JC.270 Film Studies This subject aims to develop student‘s ability in film criticism. The topic studies will include its definition and boundaries, fundamentals of filming aesthetics and various theorists‘ theory. Students should be familiar with the stylish development of the film, to be able to understand how the film deliveries its ideas within the film. Successful students will be skilled in critical thinking and analysis of film criticism as well as have an understanding in the development of the character, philosophy, the political idea and other issues which addressed in the film, for example, an issue on the minority group and mass communication. (A 3 Hour Lecture)

JC.477 Film Directing 3 Credits Prerequisite(s) : JC.272 Cinematography or JC.273 FilmFilm ScriptwritinScriptwritingg This subject offers students an understanding in the role of the director, its role, belief and work, emphasizing on creativities in film directing, interpreting of the script and tactics to produce films. (A 2 Hour Lecture and A 2 Hour Workshop)

JC.478 Experimental Film and Animation 3 Credits Prerequisite(s) : JC.372 Theatrical Film or JC.373 Documentary Film This subject is a study of theories, types and creative techniques in experimental films and animations, providing students practical based-workshops and focuses on various tactics used in film and video production, such as special effects, animated pictures and animation. (A 2 Hour Workshop and A 2 Hour Workshop)

JC.479 Film Theories 3 Credits This subject introduces students to various film theorists‘ theory and the fundamentals of films. The topic also covers its dimensions, its aesthetics, its boundaries and the language of the film, the stylish development of the film, the development of the character and the spectator‘s psychologist perspective. Successful students should be critical thinking and be able to write film criticism as well as have an understanding in, philosophy, the political idea and other issues which addressed in the film, for example, an issue on the minority group and mass communication.

OTHER COURSES JC.390 Introduction to Visual Culture 1 6 Credits This subject provides students an overview to history, theories in art, media and design.

JC.391 TimeTime- ---BasedBased Media 2 6 Credits This subject aims to enhance students‘ knowledge in time-based media. Students are required to take an individual study and research.

JC.393 Narrative and Sequence 6 Credits A study of evolutions in theories and practices in narrative and sequence.

JC.394 Graphic Design 1 6 Credits This subject provides students an overview of graphic design, its elements and relationship of communication, and the structure and the principle of design.

JC.395 Graphic Design 2 6 Credits This subject is to enhance students‘ understanding in the elements and the relationship of communication, the structure and the principle of design.

JC.396 Developing Narratives 6 Credits This subject is to develop students‘ creativities to produce efficient pieces of work with various strategies.

JC.397 Media Practices 6 Credits This subject offers students a comparison of production procedure of new media and traditional media.

JC.398 Graphic Models 6 Credits This subject aims to provide students professional skill in graphic design.

JC.399 ExplExploring oring Visual Language 6 Credits This subject provides students practical skills in graphic design and an inspiration, leading them to personal improvement, setting their goal for their future career.