City Central Business Improvement District (BID) Business Plan 2013-2018 Contents

• How a Business Improvement District (BID) works P 2-3 • Executive Summary P 4-5 • Vision, Aims and Objectives P 6 • Recommendations 2013-2018 P 7 • Safety and Environment P 8-9 • Animation and Marketing P 10-11 • Financial and additional benefits P 12-13 • Financial Management P 14-15 • Current Services and Baselining P 16 • Governance and Management P 17 • Conclusion P 18

How a Business Improvement District (BID) works The City Central area

Activities in City Central BID have had a clear impact since its inception in 2005. This will continue A full listing of the streets in the newly proposed BID area is: over the next five year term by continuously driving the standards and City Central BID branding sufficiently Basnett Street, Bold Street, Brythen Street, Button Street, Cases so that it can both compete effectively with, and draw benefits from, any major city centre developments. Street, Cavern Walks Shopping Centre, Central Shopping Centre, Church Alley, Church Street, Clayton Square, Clayton Square BIDs were established under the Local Government Finance Act (2003) and are financed by a levy, collected Shopping Centre, Great Charlotte Street, Harrington Street, Hood through the business rate, to pay for additional services, over and above those currently provided by the Street, Houghton Lane, Houghton Street, Leigh Street, Lime Street public sector. (Holiday Inn), Lord Street (part), , , Parker Street, Queen Square, Rainford Gardens, Ranelagh Street, BIDs are based on a successful city centre management model adopted throughout North America, where Renshaw Street (part), Richmond Street, Roe Street, Sir Thomas businesses have a more direct ‘say’ in how the city centre is managed and promoted. Street (part), St Johns Lane, , Stanley Street (part), Tarleton Street, Temple Court, Whitechapel (part), An agreement to maintain or improve upon existing levels of service is a pre-requisite for any BID and Williamson Square, Williamson Street and all areas within these guarantees the additionality of any services provided and paid for through the BID levy. streets.

A ratepayer will be entitled to vote for a BID during a ballot if, on the date (LCC) Putting Liverpool City Central BID into context publishes the notice of ballot on behalf of the BID Company, the ratepayer falls within the class of non- domestic ratepayer to be liable for the BID levy. In the case of an empty hereditament (rateable property) Liverpool City Central BID is one of almost 100 BIDs across the country – with BIDs becoming increasingly the property owner or current leaseholder will be liable to vote. the preferred model of management for UK towns and cities.

More details on the voting process can be obtained by emailing: [email protected] The Liverpool City Region has the fastest growing economy in the country (outside of London) and includes blue chip companies such as Jaguar/Land Rover, Littlewoods, Grosvenor and Peel. Liverpool´s annual BIDs are fundamentally a fair and equitable way to deliver the key additional services that businesses want. economy is now worth almost £9bn and Merseyside £20bn, and continues to grow. Liverpool’s GVA per All businesses in the City Central BID area, except those with a rateable value below £10,000 p.a., will pay head has risen recently by 14.4%, and now stands at 99% of the UK average, while Merseyside’s is at 73% the same 1.2% of their rateable value to provide the core BID levy funding to deliver the business plan. (2009 data from ONS). Despite the European recession, early indications show that Liverpool’s economy is contracting at a slower rate than the UK average – and was the most robust of the UK’s core cities providing confidence it will be able to maintain its position for the foreseeable future.

With 88% of City Central BID members in the retail and leisure sector, major competitors include the Trafford Centre, Manchester city centre, New Mersey Retail Park, Chester, Cheshire Oaks Designer Outlet and Gemini Retail Park.

This means Liverpool City Central BID must continue to offer distinct Unique Selling Points to attract the mobile consumer, clearly establishing both the choice and experience messages in their minds and delivering to a high standard in reality. 4 Executive Summary

Ian Ward Ed Oliver Chairman of City Central BID Chairman of Liverpool BID Company

Liverpool has undergone a huge transformation over the past decade, none more so than in the retail The UK retail sector remains in a state of great flux. Famous high street brands such as Woolworths, landscape. The arrival of , Arena and Convention Centre (ACC) Liverpool, Cruise Terminal, Peacocks, Ethel Austin, JJB Sports and Clinton Cards have all been victims of the economic downturn. In the and the overall renaissance of the waterfront has made a huge impact on the Liverpool the ownership of Metquarter, St Johns and Cavern Walks have all changed hands in the past 12 dynamics of the city centre – as well as its regional, national and international appeal. months. Consequently, it is now more important than ever that we embrace partnership working.

These opportunities and challenges the City Central BID Management Team have risen to by adopting a new For City Central BID, its partnerships are its greatest strength and the next five years represent a golden sense of collaborative working – with much success. opportunity to forge new relationships to further enhance Liverpool city centre’s appeal.

Partnerships are stronger than ever. In the past five years City Central BID has led in the opening of a ‘Cop The creation of the St George’s Quarter will have a huge impact on the Lime Street gateway of the city centre. Shop’ and Shopmobility in St Johns Shopping Centre, a free cruise liner courtesy bus, a city centre retail City Central has taken a lead role to ensure the BID voice is heard and ensure a connection with Central map, the expansion of Christmas Lights in the BID area, instigating Liverpool’s first joint retail Christmas Village and how its animation, cleansing and promotional activities can complement and enhance the wider programme, signing up to ACC delegate card which is circulated to all attendees at the ACC, and embracing area. Much the same can be said of the role City Central BID plays in the Cavern Quarter and Bold Street the “#itsliverpool” campaign. The list goes on. Steering Groups.

In an era of drastic government cuts Liverpool City Council faces the unenviable task of balancing a shrinking A key City Central partner is the newly-formed Commercial District BID and we will seek to maximise the budget to deliver front-line services that meet the needs of not just the most vulnerable, but the demands of potential of the huge customer base in this area, which has over 750 businesses and contains an estimated a thriving city which has rediscovered its verve. 60,000 workforce, by developing a b2b and b2c strategies between members of both BIDs and their employees.

For City Central BID, public sector cuts have already impacted, and will continue to impact, on services in the As we forge partnerships, build on opportunities and find new ways of working we must not ignore the BID area. Consequently, the BID Management Team have approached age-old issues such as policing and immense impact that the internet has brought to the high street. By 2015, it is estimated 65% of the UK adult environmental blight through a collegiate approach to funding with other partners. It was this ‘smarter’ way population will own a mobile phone, while internet shopping will command a 40% share of all retail spend. of thinking which led to the creation of the UK’s first joint funded ‘Cop Shop’ which has helped make the city centre one of the safest, winning national as well as international awards. Collaborative working has also led For City Central BID this represents an opportunity as the introduction of the 4G network and development of to City Central BID becoming Keep Britain Tidy’s first private sector-led ambassador. mobile app technology are now at the stage where they can be applied and integrated into the conventional ‘real life’ shopping experience. City Central BID has been asked to take a lead role on implementining a major Other challenges in the city centre include the number of vacant retail units. City Central BID Management wi-fi programme for the city centre and we will ensure members are well placed to take full advantage. Team is looking at ways of improving the area by introducing a pop-up shop strategy, which also aims to improve the whole look of the area. However, despite the digital revolution in shopping it is increasingly clear from numerous studies that the majority of people still want to make their purchase in a shop so the attractiveness of the high street, i.e. its Despite these challenges, Liverpool city centre continues to attract huge investment in its infrastructure from cleanliness, lighting, ease of access etc, remain fundamental blocks in creating an appeal to consumers. both the private sector and the public sector – i.e. Central Village, Forever 21 and the redevelopment of Central Station. These three developments alone represent a £200m boost to the heart of City Central BID. To meet the demands of the consumer and compete with other retail destinations it is vital the City Central BID Management Team works with our members to deliver the key aims outlined in this Business Plan. Much has been achieved already, but there is an exciting future awaiting us, as long as we all work together in partnership to keep Liverpool city centre at the very top of the performance ladder. Making a better city centre is in all our interests. It is a big challenge and one that can only be achieved by working together. 6 Vision, Aims and Objectives

Vision Recommendations for 2013 – 2018 City Central BID will continue to work in partnership with key partners to improve the environment in the You said: retail and leisure heart of Liverpool city centre by making it a safer and more welcoming place for visitors and businesses to invest, work and play in – both day and night. City Central BID will also act as an agent The City Central BID business plan has been reviewed by businesses to ensure it meets your business needs. for change to create new opportunities for growth and employment and help sustain the city centre as a major engine of the Liverpool economy. Based on consultation and your recommendations, as a minimum, the BID has been asked by you to continue to deliver and develop the following key services:

Aims –– Provision of city centre ‘Cop Shop’. –– Fully paid membership rates for Radio Alert for BID members. 1. To maintain Liverpool city centre’s position as a retail destination of choice and promote Liverpool as a –– Provision of Shopmobility service. premier European city. –– Targeted cleansing regime and street hot washing. 2. To provide a voice for all our members within City Central BID; to ensure that City Central BID is a key –– Organised removal of fly posters and graffiti – passing relevant intelligence to enforcement teams part of the strategic, decision-making processes affecting the city centre. relating to the perpetrators. 3. To work in partnership to ensure that the retail and leisure offer matches the demands of your customers –– Enhancement of paving repairs i.e. Clayton Square. and that the infrastructure of the city centre makes visitor access and movement as easy as possible. –– Major footfall generating PR campaigns supported by high quality events and animation. –– Provision of free promotional opportunities across all media platforms. –– Monitoring and reporting on footfall statistics on a monthly basis. –– Provision of annual Mystery Shop exercise and development of skills through training providers. Objectives –– Maximise business opportunities with members of Liverpool Commercial District BID. This City Central BID vision is supported by six over-arching objectives which will be delivered from 1 November 2013 to 31 October 2018: We will:

1. To continue to promote the city centre as one of the premier retail and leisure destinations in the UK. Underpin these key services through several action plans to improve current programmes over the next five 2. To support the economic strategy for Liverpool by assisting with the implementation and delivery of years. the 10-year masterplan for the Main Retail Area, outlined in the Strategic Investment Framework (SIF). 3. To develop strategic partnerships that will invest in and support the animation, enhancement and They are set out across four main areas in order of priority, as identified through consultation with our BID marketing of the retail and leisure environment based on a match-funding strategy. businesses: 4. To maintain Liverpool as one of the safest and most attractive cities in Europe. 5. To maximise opportunities for the financial benefit of City Central BID members through a dynamic, • Safety seasonal events strategy. • Environment 6. To exploit the growth of e-commerce, web technology and social media to the benefit of members, their • Animation employees and customers. • Marketing 8 Safety Environment

We will ensure that Liverpool city centre continues to be one of the We will ensure that by 2018 the public realm environment within City safest city centres in the UK – both day and night. Central BID is befitting of a premier European city.

The BID Management Team will: The BID Management Team will:

–– Support the delivery of the ‘Cop Shop’ in St Johns Shopping Centre. –– Continue to manage and co-ordinate on-street commercial and promotional activities to maintain a well –– Support the delivery of the Shopmobility service. managed public realm. –– Support the delivery of the Radio Crime Alert Scheme and promotion of safety initiatives i.e. purse bells and –– Establish a flexible, independently-monitored cleansing regime targeted at micro level with city centre mobile phone tagging. stakeholders, plus targeted hot-washing of key night time economy areas. –– Establish an Alleygate Strategy to protect vulnerable businesses and maintain a safe and clean environment. –– Develop a Visual Enhancement Strategy – extending hanging baskets to ‘after dark’ lighting schemes at –– Maintain support and promotion of the child safe zones initiative with key shopping centres. key locations – St Luke’s Church and Cavern Walks. –– Support LCC and NHS projects, targeting problem areas such as alcohol-related issues e.g. begging, street –– Benchmark against national cleanliness standards and develop our Keep Britain Tidy relationship. drinking, rough sleeping and the city centre ‘wet centre’. –– Increase litter bin collection frequency. –– Support delivery of key City Council services such as Street Nuisance, Environmental Health, Licensing, –– Identify and remove graffiti and fly posters. Trading Standards, Business Continuity, City Centre Management and Safety Advisory Group. –– Introduce a Vacant Unit Strategy i.e. identify vacant ‘hot spots’ and introduce three months intervention –– Support promotion of Night Time Economy to help maintain Purple Flag status. policy, and pro-actively engage with landowners. –– Enhance ties with Further Education establishments, City Council and Merseyside Police to promote –– Seek additional match funding for public realm works in Ranelagh Street / Great Charlotte Street / responsible behaviour within the second safest city in the UK. Clayton Square / Parker Street. 10 Animation Marketing

We will maintain a vibrant, family-friendly atmosphere in the city We will capitalise on the unique character of City Central BID and to centre through a dynamic mix of events, with a focus on maximising promote the true differential of the ‘Original Liverpool’ experience opportunities for BID members to engage directly with potential and expose members to new audiences. customers.

The BID Management Team will: The BID Management Team will:

–– Deliver a seasonal events strategy that ‘translates to the till’ – i.e. Wedding Fayre, Fashion Shows, Baby –– Continue to collaborate with major city centre stakeholders on creating seasonal ‘impact’ campaigns Showcase, Live Art Events, Student take-overs etc to maximize revenue and drive footfall from sub-regional catchment areas. –– Deliver high impact seasonal programmes i.e, Christmas, Easter, Summer, with details issued quarterly –– Continue to provide a free shuttle bus service from the disembarkation points of the cruise liner to businesses and stakeholders. terminal direct into the BID area. –– Continue to work with cultural and artistic partners to create eye-catching, bespoke events that –– Maximise signage potential of existing physical assets at gateways – vacant units, building facades, incoprorate venues within the BID. Christmas Light spans, Lime Street Media Wall etc. –– Extend use of roaming advertising sites within the BID for our members to create marketing and –– Create a free mobile ‘app’ to promote your offers/events and develop b2b platforms with Liverpool promotional opportunities - for free. (Daily rate is £1,200 to non-BID members.) Commercial District BID and maximize development of £600k ‘free wi-fi’ programme in BID area. –– Campaign for higher quality threshold and enforcement of street trading and street entertainment –– Continue to provide members with free to use PR platforms on social media and advertising within City Central BID area. opportunities on traditional media i.e. radio/print. –– Develop ‘Promote in Liverpool’ website to further attract blue-chip companies and events to raise –– Continue to produce bi-monthly newsletters for members and weekly eshots to your potential revenue and re-invest in City Central BID events. customers - for free. –– Provide free media training / workshops for our members. 12 Financial and additional benefits

BID Levy – raised locally, spent locally –– Working with all transport infrastructure providers e.g. car parking, rail and bus services and John Lennon Airport to ensure access to and from City Central BID area flows seamlessly. –– The independent City Central BID Board includes private sector business colleagues, property owners –– Working with local and national partners to agree a street management policy. and public sector representatives. –– Liaising with Merseyside Police, Street Nuisance Team and Street Pastors regarding anti-social –– Over 50% of businesses in the area will receive rebates/cost savings on their BID levy from property behaviour. owners and/or through the BID paying for Radio Alert membership. –– Working with external agencies to increase footfall and visitor spend e.g. Liverpool ACC, cruise liner –– 40% of businesses will have a net BID levy cost of under £500 p.a. terminal, Visit Liverpool etc, to ensure BID area is represented as a destination of choice for all visitors. –– Liverpool City Council has committed in excess of £1million in voluntary contributions for the next 5 –– Providing free promotional platforms on a weekly basis and at key seasonal times. years. –– Identifying PR and Marketing opportunities and providing free workshops. –– All businesses with a rateable value above £10,000 p.a. will pay just 1.2% of their rateable value –– Working with partners to identify training opportunities both in sales (based on results from Mystery towards the enhanced services that you want and requested. Shop initiative) and other areas e.g. conflict management and anti-terrorism training. –– Meeting, greeting and supporting commercial, promotional and charitable events on various sites We will continue to survey you and your customers and visitors to the city, as well as retailers and property throughout the city centre. owners, to ensure the BID levy collected is spent in the areas you deem the most important. –– Supporting development and promotion of zones within and around the BID - e.g. Bold Street, Ropewalks, Cavern Walks, Baltic Triangle, St George´s Quarter and Hope Street. City Central BID provides real benefits to all businesses through: –– Supporting businesses through a BID retailers group as a platform to raise critical issues with key decision makers. –– A safe and secure experience. –– Cleaner, more attractive streets – a cleaner trading environment with targeted additional cleaning and hot-washing. Future of Liverpool city centre: –– Better promotion of quality events – radio and press advertising and PR campaigns to increase footfall. –– The BID Management Team will be based on Lord Street operating an ‘open door’ policy to members, The developments seen in Liverpool’s retail sector, coupled with the many new tourist and leisure reporting and dealing with issues ranging from begging to litter to pavement repairs. You will be attractions and the UNESCO World Heritage status Liverpool now enjoys, gives the city centre a distinct able to call the team with any problem and we will assist in resolving it, or provide you with accurate advantage over most of our regional and national counterparts. contact information. –– As a member you will be able to book meetings in the BID office boardroom for free. And more is to come: –– Partnership working to assist in promoting key seasonal retail events e.g. Christmas By Liverpool with key City Central businesses and partners. –– Forever 21 – completion of £25m new UK flagship store on Church Street – Summer 2013. –– Training of staff through programmes such as Mystery Shop initiative and retail training, etc. –– Central Village – £120m new residential, retail and leisure development – to complete 2014. –– St Johns Shopping Centre – re-development of shopping centre from Summer 2013. This will all be delivered via core activities of the BID team which, as a minimum, include: And by 2016: –– Liaising with Liverpool City Council and other partners to ensure delivery of core, baseline services. –– Reviewing new and improved safety initiatives. –– Upgrade of Lime Street corridor through to Clayton Square. –– Maintaining the cleanliness of the city by monitoring delivery of BID funded activities, such as street –– Upgrade of Williamson Square and Whitechapel to meet demands for modern retail accommodation hot-washing, working closely with the new city centre cleansing team. and strengthen links to St George’s Quarter. –– Upgrade of Queen Square Bus Station. City Central BID Expediture City Central BID Income 14 2013/14 2013/14 Environment and 3% Maintenance 6% BID Levy 6% Financial Management 26% 22% Safety Commercial Pitch Hire Marketing 13% 25% Sponsorship Income 85% 14% Animation Property Owner Operations Contributions

A BID levy of 1.2% rateable value will be charged on all hereditaments with a rateable value of £10,000 or more listed in the most recent local Non-Domestic Rating list and which are located within the 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 Totals geographical area of the BID. Expenditure: The BID levy calculation will be based on the rateable value shown on 1 November in each of the five years Environment £179,000 £179,000 £189,000 £189,000 £189,000 £925,000 and applied to that subsequent BID levy year. The BID will commence on 1 November 2013 and run for a and term of five years. Maintenance Safety £200,300 £200,300 £205,300 £205,300 £205,300 £1,016,500 The BID levy hereditaments will be updated at the start of each BID year only to account for any changes in Marketing £112,500 £112,500 £117,500 £117,500 £122,500 £582,500 ratepayer, ratepayer appeals, additions and removals from the list. Animation £110,000 £110,000 £115,000 £115,000 £115,000 £565,000 The BID levy will be billed as a single payment in November of each year and collected by Liverpool Direct Company £213,200 £213,200 £218,200 £218,200 £218,200 £1,081,000 Limited, operating on behalf of Liverpool City Council and as an agent for the Liverpool BID Company. Operations Total £815,000 £815,000 £845,000 £845,000 £850,000 £4,170,000 Liverpool City Council, through Liverpool Direct Limited, will pass over the BID levy raised net of provisions Expenditure and the agreed collection costs to the Liverpool BID Company.

The Liverpool BID Company will provide quarterly income, expenditure and cash flow updates to the Liverpool BID Company Executive Board and Liverpool City Council. 2013/2014 2014/2015 2015/2016 2016/2017 2017/2018 Totals Income: External accountants will oversee the production of annual accounts and will conduct an independent audit BID Levy £690,000 £690,000 £720,000 £720,000 £720,000 £3,540,000 of the accounts. Commercial £45,000 £50,000 £50,000 £55,000 £55,000 £255,000 Pitch Hire* Sponsorship £50,000 £50,000 £50,000 £50,000 £50,000 £250,000 Alteration of BID Arrangements: Income* Property £25,000 £25,000 £25,000 £25,000 £25,000 £125,000 The BID area, the BID levy percentage and the criteria of business eligibility cannot be altered at any stage Owner during the five-year lifetime of the BID without a full Alteration Ballot. This is to protect ratepayers and Contributions provide certainty of the BID levy costs. Total Income £810,000 £815,000 £845,000 £850,000 £850,000 £4,170,000 * Additional income will be generated via sponsorship and increased hire of commercial space within City Central BID. All income generated will be invested in an extended PR, Marketing and Events programme. 16 Current Services and Baselining Governance and Management

An agreement to maintain or improve existing levels of service is a pre-requisite for any BID and The City Central BID will come under the Liverpool BID Company. The Liverpool BID Company is a ‘not- guarantees the additionality of any services provided and paid for through the BID levy. for-profit’ company limited by guarantee with the specific principal remit of establishing and delivering Business Improvement District (BID) areas within Liverpool, driven by the business community. Without an agreement outlining the baseline services, businesses will not agree to invest in a BID. Therefore, Baseline / Service Level Agreements have been agreed with the following key partners: The Liverpool BID Company has an Executive Board which is ultimately responsible to the levy payer(s) for ensuring the BID budget is spent as set out in its business plan. –– Liverpool City Council and partners –– Merseyside Police City Central BID will establish its own Operating Board and subsequent governance structures in order to –– Liverpool Chamber of Commerce control the delivery of the BID programme. The Operating Board will have full delegated authority from the Company Directors to control all activities and the use of budgets related to the BID. Every levy payer will The Baseline documents have been approved by the Liverpool BID Company Board and are available on the be a member of the Company and will be eligible to vote at the Annual General Meeting for the elected City Central website, www.citycentralbid.com. They clearly illustrate the significant level of resources and positions. activity already provided. City Central Operating Board A brief outline of the areas covered is set out below. Liverpool BID Company Structure Elected Positions: Retail (multiples) 5 Liverpool City Council and partners Retail (independents) 4 –– City Centre Coordination, Christmas lights provision, highway maintenance, street cleansing, gully Leisure 3 cleansing, fly posting/graffiti removal, street lighting, Winter highway maintenance, trade waste, CCTV Office 2 monitoring and Street Nuisance teams. Total 14

Merseyside Police Permanent Stakeholder Positions: –– City Centre Neighbourhood Officers and command structure Property owners 6 –– Officer secondment to Business Crime Direct Liverpool City Council (officer) 1 –– ‘Cop Shop’ in City Central area Liverpool City Council (member) 2 –– CCTV monitoring Liverpool Vision 1 Liverpool Chamber 1 Liverpool Chamber of Commerce (Business Crime Direct) Merseyside Police 1 –– Operation of Liverpool Crime Alert Radio network Merseytravel 1 –– Safer Business Award Total 13

The above structure ensures BID businesses have a majority position, that key stakeholders are represented and that the Board has sufficient membership to ensure appropriate attendance levels at each meeting.

The Board will meet four times a year with one of the meetings being the Annual General Meeting. City Central BID may also establish key working groups, as appropriate, to deal with specific issues and opportunities. 18 CITY CENTRAL BID : 2013-2018

In Conclusion

VOTE YES FOR:

–– A SAFE city centre – including a Cop Shop, alleygate maintenance and a Crime Alert Radio Service – so it remains free to your business. –– A CLEAN city centre – your BID levy will be invested in a new cleansing regime, specifically tailored to needs of the locale surrounding your business. –– A VIBRANT city centre – from quality events like Brazilica and Bold Street Festival to Christmas lights, hanging baskets and public art with all street activities managed by the BID team. –– A well PROMOTED city centre – with seasonal PR and marketing campaigns to help drive footfall and FREE promotional opportunities across all media platforms. –– A BID that SUPPORTS your business – through all of the above plus extras such as an annual Mystery Shop programme, identifying training opportunities for your staff and lobbying for later trading hours.

5 BID PLEDGES:

–– We will establish a match funding programme to improve and upgrade the public realm – with attention on hot spot areas – and help deliver the City Centre Strategic Investment Framework delivery plan 2013-2016. –– We will develop a visual enhancement strategy with new lighting schemes at key locations from St Luke’s Church to Cavern Walks. –– We will introduce a vacant unit strategy developing projects by building on relationships with organisations such as the universities to artists. –– We will create a FREE mobile app for members to promote events and offers and build on the 4G platform and new city centre wi-fi service – connecting to 70,000 people employed in Commercial BID. –– We will provide free media training / social media workshops for our members.

5 BID FACTS:

FACT – the BID levy of 1.2% will not be going up. FACT – for 90% of our members that translates to less than £40 a week. FACT – for half of them it’ll be less than £10 a week. FACT – despite facing £149m of cuts until 2017, Liverpool City Council supports the BID. FACT – a yes vote will trigger a £5m injectionin to enhancing and promoting the BID area.

City Central It’s your BID it’s your vote. Don’t BID it farewell! For further information please contact City Central BID Management Team 2nd Floor, 76-78 Lord Street, Liverpool, L2 1TA Email: [email protected] Tel: 0151 233 2718