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aecom.com/morethanagame TABLE OF CONTENTS
18 | STUDY ABROAD AND THE STUDENT-ATHLETE 2012-13 NACDA OFFICERS AND As student-athletes balance college life with training in their sport, there isn’t always EXECUTIVE COMMITTEE time for other outside activities that the average student may be involved in. Michigan OFFICERS State has partnered with the Education Abroad Network to provide a five week study President Kevin Anderson abroad opportunity designed specifically for athletes, where they can take classes, train University of Maryland 1st Vice President in world class facilities and learn about Australian culture. Mike Alden University of Missouri 2nd Vice President Jim Phillips 20 | STUDENT PERSPECTIVE OF THE NACDA CONVENTION Northwestern University 3rd Vice President Tim Selgo Current NACDA Intern Nick Batista looks back on his experience as a student at the NACDA Grand Valley State University Secretary Convention last year in Dallas, and how he navigated and took in everything the Convention Don Tencher Rhode Island College has to offer, in an effort to get his foot in the door of the intercollegiate athletics industry. EXECUTIVE COMMITTEE FBS REPRESENTATIVES Bubba Cunningham University of North Carolina 22 | IMPORTANT BENEFITS OF MANAGING SPORTS TRAVEL AT YOUR UNIVERSITY Chet Gladchuk United States Naval Academy Managing travel for a collegiate athletics program can be both exciting and challenging. Rick Hart Southern Methodist University Paul Krebs Since 2009, Global Business Travel Association (GBTA) has sponsored a Sports Committee University of New Mexico Warde Manuel with the goal of bringing together travel professionals in the sports industry all faced with University of Connecticut FCS REPRESENTATIVES the unique challenges related to all phases of travel. Partnering with CABMA, GBTA will put Jim Murphy Davidson College on a one-day workshop to share effective best business practices in navigating the ever- Greg Burke Northwestern State University I-AAA REPRESENTATIVES changing waters of the travel and hospitality industry. Peg Bradley-Doppes University of Denver Jean Lenti Ponsetto DePaul University 24 | CONVENTION PREVIEW Jack McDonald Quinnipiac University With the NACDA & Affiliates 48th Annual Convention just a few months away, the latest DIVISION II REPRESENTATIVES Jim Johnson Pittsburg State University information pertaining to the Convention is included in this issue of Athletics Ed Matejkovic West Chester University Administration, including information on registration, speakers, exhibitors and more. This Ed McLean Fayetteville State University year’s Convention week is set to be held at the World Center Marriott Resort in Orlando, Vince Otoupal Cal State Monterey Bay Perk Weisenburger Fla., from June 10-15. Ferris State University DIVISION III REPRESENTATIVES Al Bean University of Southern Maine Jim Knowlton Rensselaer Polytechnic Institute 6|PRESIDENT’S MESSAGE 38 | I-AAA ADA CORNER Tom Simmons Ohio Northern University 8|ASSOCIATION NEWS 39 | ICLA CORNER NAIA REPRESENTATIVES Robyn Daugherty 16 |McLENDON UPDATE 40| MOAA CORNER John Brown University Eric Olson NAIA 30 | GETTING TO KNOW: 41 | N4A CORNER Bruce Parker Carroll College CHRISTIAN SPEARS, NAAC PRESIDENT 42| NAAC CORNER JUNIOR/COMMUNITY COLLEGE REPRESENTATIVES Jim Forkum 32 | GETTING TO KNOW: 43| NAADD CORNER Santa Rosa Junior College John Scarpino JOHN SUAREZ, I-AAA ADA PRESIDENT 44| NACMA CORNER Seminole State College of Florida Joe Tubb South Plains College 33 | CABMA CORNER 45 | NATYCAA CORNER AT-LARGE REPRESENTATIVES Sue Bergen 34 | CEFMA CORNER 46| SVG CORNER University of Rhode Island Joni Comstock 35 |COSIDA CORNER 47 | BOOK REVIEW NCAA Missy Conboy University of Notre Dame 36 | D2 ADA CORNER 48 | UPCOMING DATES AND EVENTS Patty Viverito Missouri Valley Football/Pioneer League 37 | FCS ADA CORNER Carla Williams University of Georgia
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2 | NACDA ATHLETICS ADMINISTRATION Every good team has a game plan. Intercollegiate Sports Accident Insurance from Mutual of Omaha Insurance Company should be part of yours.
Mutual of Omaha Insurance Company is one of the largest providers of base and catastrophic intercollegiate sports (ICS) insurance in the nation. We are extremely proud of our Special Risk Division’s 30-year track record of providing coverage for NCAA, NAIA and NJCAA student-athletes. We are the NCAA and NAIA preferred carrier for base ICS and catastrophic ICS coverage. To many collegiate institutions, we are a convenient “one-stop-shop” sports accident carrier, with the ability and experience to administer their ICS insurance coverage from base through catastrophic coverage levels. We boast knowledgeable and experienced underwriting, case management, customer service and claims staff who provide: n An average of 25 years experience serving student-athletes n Access to more than 150 provider networks nationally n A team of claims personnel dedicated to each institution n Timely responses to calls, voice mails and e-mails n Nurse case managers on staff n Online claim entry and 24/7 access to information For more information, go to mutualofomaha.com/specialrisk. Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Home Office: Mutual of Omaha Plaza, Omaha, NE 68175. AFN43541 NACDANACDA | INDEX | ASSOCIATION OF ADVERTISERS NEWS
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ATHLETICS ADMINISTRATION IMG COLLEGE AND THE NATIONAL ASSOCIATION OF COLLEGIATE DIRECTORS OF ATHLETICS WOULD LIKE TO THANK THE FOLLOWING COMPANIES WHOSE EXTENSIVE SUPPORT MAKE Athletics Administration is published by the THIS PUBLICATION POSSIBLE. National Association of Collegiate Directors of Athletics and IMG. AECOM ...... 1 ATHLETICS ADMINISTRATION BigSigns.com ...... Inside Back Cover NACDA Bollinger, Inc...... 7 Executive Editor: Bob Vecchione Borden Perlman Insurance Agency ...... 10 Editor Emeritus: Mike Cleary Daktronics ...... 9 Editors: Julie Work, Erin Dengler Fanatics Retail Group ...... 7 Assistant Editors: Jason Galaska, Pat Manak J.F. Smith Group ...... 14 Jostens ...... 29 NACDA K & K Insurance...... 12 (440) 892-4000 LiveU...... 17 www.nacda.com Mutual of Omaha Insurance Co...... 3 Miller Coors ...... 11 IMG COLLEGE NACDA Convention ...... 31 President: Ben C. Sutton, Jr. Populous...... 13 Senior Vice President, Chief Operating Officer: Tony Crispino Rainier Industries...... Back Cover Senior Vice President, Chief Sales & Marketing Officer: Rickabaugh ...... 15 Roger VanDerSnick Salsbury Industries ...... 48 Senior Vice President, Business Development: Hunter Nickell Signature Announcements, Inc...... Inside Front Cover Senior Vice President, Chief Innovation Officer: Mark Dyer Summit America Insurance Services, Inc...... 5 Vice President, Strategic Communications: Andrew Giangola ADVERTISING INQUIRIES MAY BE DIRECTED TO PUBLISHING DOUG ILER, IMG, (502) 459-4346 Senior Vice President, Operations: -OR- Joe Potter COURTNEY YANNACCI, NETWORK MEDIA PARTNERS, Vice President, Publishing: John Justus EXECUTIVE PLAZA Director of Publishing: Kirk Phillips 11350 MCCORMICK RD., SUITE 900 Managing Editors: Chad Laytham, Matt Coy, Jason Crisler HUNT VALLEY, MD 21031 Project Editor: Kara Schroyer PHONE: (410) 584-1957 Editorial Division FAX: (410) 584-1998 Dan Peters, Richard Groves, Todd Krise, Tommy Dillard, Brandon Brown, Kevin Fiorenzo, Jonathan Stark Creative Director: Kristy Marques Design Studio Sarah Jane Snowden, Joy Chambers
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ATHLETICS ADMINISTRATION (ISSN 0044-9873). The official publication of the National Association of Collegiate Directors of Athletics (NACDA), 24651 Detroit Road, Westlake, Ohio 44145-2524, is published eight times a year, February, March, April, June, August, October, November and December by IMG, 546 East Main Street, Lexington, KY 40508, (859) 226-4678. Periodicals postage paid at Cleveland, OH, and additional mailing offices. POSTMASTER: Send address changes to Athletics Administration, 24651 Detroit Road, Westlake, Ohio 44145-2524 EDITORIAL OFFICES: NACDA mailing address: 24651 Detroit Road, Westlake, Ohio 44145-2524 (440) 892-4000, Fax: (440) 892-4007. PUBLISHING DIVISION: IMG, 546 East Main Street, Lexington, KY 40508. (859) 226-4517. ADVERTISING OFFICES: IMG, (502) 459-4346. SUBSCRIPTION PRICE: Subscription price in the United States is $30. Price in Canada and Mexico is $35 U.S. funds each volume, which includes postage. Checks should be made payable to Directors Commercial Corporation. Manuscripts, illustrations and photographs should be submitted to NACDA, 24651 Detroit Road, Westlake, Ohio 44145-2524. They will be carefully considered with contributions from NACDA members receiving priority. The Association or Publisher cannot be
NACDA | ASSOCIATIONINDEX responsibleOF ADVERTISERS NEWS for loss or damage. Reproduction of material published in Athletics Administration is prohibited without written permission of the NACDA Executive Director. COPYRIGHT: Copyright 2013 by the National Association of Collegiate Directors of Athletics. All rights reserved. 4|NACDA ATHLETICS ADMINISTRATION 1|NACDA ATHLETICS ADMINISTRATION
NACDA | PRESIDENT’S MESSAGE
SEVERAL MONTHS AGO AT A SENIOR STAFF RETREAT, I CHALLENGED SEVERAL MEMBERS OF OUR TEAM TO CONSIDER THE FOLLOWING QUESTIONS:
• WHY DO WE DO WHAT WE DO? • WHAT ARE WE DOING TO BE MORE GLOBAL IN WHAT WE DO? • WHAT ARE WE DOING TO BE MORE INNOVATIVE IN WHAT WE DO?
After some lengthy discussion and debate, it was agreed that we all share a common passion for serving our student- athletes and that they are at the core, or foundation, of what we do. They are our WHY! Every day, we work together with a common goal to provide all of our student-athletes with the resources they require to excel athletically, while producing graduates prepared to serve as leaders in the local, state and global communities.
In an increasingly competitive world labor market, our student-athletes need every advantage available to land the Kevin Anderson job, pay and benefits they seek and have worked hard to earn. The educational landscape and opportunities afforded Director of Athletics to students and student-athletes during their undergraduate experiences have begun to change with the times. The Maryland evolution of world travel and significant technological advances have combined to provide opportunities for students and student-athletes alike to participate in an increasingly global educational experience. Much in the same manner that collegiate athletics programs are becoming globally branded, so too are our student-athletes.
As a means of striving to serve our student-athletes, we must begin to think more innovatively in order to provide access to the various cultures and experiences offered through participation in study abroad/education programs. This type of programming is becoming more prominent in the undergraduate experience and the benefits of participation more desirable by potential employers.
Participation in study abroad/education programs will provide our student-athletes with extensive public service opportunities, while fostering the development of skills needed to be effective citizens and employees in today’s global economy. They will gain the opportunity to see how the skills and lessons they have learned through sport have provided them with the tools needed to make a difference in the global community in such areas as:
• civic engagement • cultural immersion • social responsibility • global identity • affinity for diversity • increased self-efficacy
We all know that student-athletes have extremely limited time for commitments outside of academics/athletics. They also have limited time to participate in community service programming and international travel, and as a result, student-athletes are often underrepresented in study abroad/education programs. It is up to us, as athletics administrators, to think more innovatively in order to increase access, while improving on the participation rates of our student-athletes in study abroad/education programs. In an ongoing effort to best serve our WHY, student-athletes must be afforded equal access to a variety of educational opportunities such as study abroad/education programs in order to keep pace with an ever increasing global workforce.
I want to wish you all the best of luck as you wrap up the spring semester and season(s)! I also look forward to seeing you all at the 2013 NACDA and Affiliates Convention Week, June 10-15, at the World Center Marriott Resort in Orlando, Fla.
Kevin Anderson Director of Athletics Maryland NACDA | PRESIDENT’S MESSAGE
1 | NACDA 6 | NACDA ATHLETICS ADMINISTRATION ATHLETICS ADMINISTRATION
NACDA | ASSOCIATION NEWS
NACDA MEMBER TRANSACTIONS: Colin Preston named athletics director at Academy of Art … Billy Walker named athletics director at American … Brandon Martin named athletics director at Cal State Northridge … Northern Illinois AD Jeff Compher announced as next leader of East Carolina … Miami (FL) announced Blake James as next director of athletics … Sacred Heart named Bobby Valentine as athletics director … Wheelock appointed Dwight Datcher as director of athletics … Amanda Braun named director of athletics at Wisconsin Milwaukee.
Amanda Braun Jeff Compher Brandon Martin
NAADD ANNOUNCES 2013 AWARD WINNERS campus recreation and club sports. During Coffman’s tenure, Duke NAADD has announced the recipients of its 2013 Lifetime Achievement Athletics has raised funds totaling just less than $300 million and Award — Bob Madden, Boise State University’s Associate Athletics secured the five largest financial commitments in Duke athletics’ Director for Fundraising for the Bronco Athletics Association; and the history. He also has oversight of the special events staff for Duke Association’s Fundraiser of the Year Award — Tom Coffman, Duke Athletics, and is the sport supervisor for men’s tennis (a perennial top University’s Senior Associate Director of Athletics for Development, as 10 program) and women’s tennis (a perennial top 10 program and the University Division winner. 2009 National Champions).
The Award winners will be honored Friday, June 14, at the Learfield Coffman came to Durham after serving the previous three years as a Sports Directors’ Cup Luncheon, held in conjunction with the 48th senior vice president-endowments, at the Orthopaedic Research & Annual NACDA Convention at the World Center Marriott Resort in Education Foundation in Rosemont, Ill. In this capacity, Coffman Orlando, Fla. guided the fund-raising efforts for major gifts while directing the organization’s $100 million Anniversary Campaign. In his 30-plus Lifetime Achievement Award years of fundraising, the organizations he has served have raised in Bob Madden has just completed his 33rd year in excess of $1 billion in support of education, research, medicine and athletics development at Boise State. He has served as college athletics. the executive director of the Bronco Athletic Association (BAA) through 2012. Currently as COLUMBIA COLLEGE ATHLETICS DIRECTOR associate AD for fundraising, he focuses on soliciting BOB BURCHARD TO BE INDUCTED INTO financial support for capital projects and the Bob Madden MISSOURI SPORTS HALL OF FAME scholarship endowment program. Madden also served Columbia College Head Men’s Basketball Coach and as the 2005-06 NAADD President. Athletics Director Bob Burchard will be one of the inductees into the 2013 Missouri Sports Hall of Fame During Madden’s tenure, Boise State athletics has dramatically increased on April 14. Burchard’s honor follows his 2012 Bob Burchard its fundraising efforts in the areas of memberships, sport enhancements, induction into the National Association of Inter- scholarship endowments, capital campaigns and targeted special events. collegiate Athletics (NAIA) Hall of Fame and his 2008 induction in the He has helped raise financial support for eight multi-million dollar Missouri Basketball Coaches Association (MBCA) Hall of Fame. capital projects. During this same period, he played an integral role in growing the scholarship endowment fund from $30,000 to Burchard took over the Cougar athletics department and the men’s $15,400,000. basketball program in 1988, turning the Columbia Cougars into a perennial powerhouse in the NAIA. In his 25th season at the helm, Since 1983, Madden has helped coordinate the bi-annual Boise State Burchard’s teams have averaged around 25 victories per season and Scholarship Auction. To date, that event has netted $4,365,000 through advanced to the NAIA National Tournament 16 times. Bob has received fifteen auctions. Conference Coach of the Year honors five times. He is also heavily involved with USA Basketball, serving as a court coach in 2000 and as Fundraiser of the Year — University Division the NAIA representative in 2005. He is also the first NAIA representative Tom Coffman joined Duke athletics in 2005 as the to serve on the National Association of Basketball Coaches (NABC) department’s director of athletics development and Board of Directors. now serves as senior associate director of athletics, develop ment and planning, coordinating fundraising Under his direction, 24 NAIA All-Americans have been crowned as well for all of Duke Athletics, including annual fund, major as 19 NAIA Scholar-Athletes, and in just 25 seasons, Burchard and the
NACDA | ASSOCIATIONgifts, NEWS principal gifts, varsity club (sports-specific) and Tom Coffman Cougars have a combined record of 619-225.
8 | NACDA ATHLETICS ADMINISTRATION It’s Your investment
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ST. THOMAS FIELD NAMED FOR FORMER AD PAUL MAINIERI Former baseball coach, athletics director and alumnus of the St. Thomas University Sports Administration program, Paul Mainieri, was honored at the dedication
of a new baseball field and scoreboard at St. Thomas Information Sports LSU © University. Mainieri is now the head baseball coach at Paul Mainieri Louisiana State University (LSU). The new field, home of the St. Thomas University Bobcats baseball team, is now named Paul Demie Mainieri Field at Frank R. Esposito Stadium.
To dedicate the field, Mainieri’s father Demie Mainieri, former NACDA Executive Committee Member, AD and Baseball Coach at Miami-Dade Community College, threw out the ceremonial first pitch prior to the baseball game between the St. Thomas Bobcats and the Southeastern Fire. Mainieri represented his son at the dedication due to a conflict with an LSU baseball game on Friday night in Baton Rouge, La.
Paul Mainieri asked to include his middle name “Demie” in the naming of the field because it is the same name as his father’s first name. Both Mainieris have deep roots with St. Thomas, and recently became the first father-son duo to be elected to the American Baseball Coaches Association Hall of Fame.
Paul Mainieri is an alumnus (M.S. Sports Administration, 1982), former head baseball coach, and former director of athletics at St. Thomas. He won the NCAA College World Series with LSU in 2009 and was recently named a 2014 inductee for the ABCA Hall of Fame.
Dr. Demie Mainieri represented the Mainieri Family at the St. Thomas Field Dedication.
CALL FOR FACILITIES The October 2013 issue of Athletics Administration will be our annual “Facilities Showcase” issue. If you have a new or recently renovated facility we would like to hear from you. Only facilities that have been completed within the last year (or summer 2013) will be considered. Manuscripts of 400-500 words are being accepted and should detail the goals and features of the project, completion date and how the facility is impacting student-athletes and your athletics program. Additionally, a listing of the architects, engineers or contractors who worked on the project should be included. All submissions should be sent via email to Erin Dengler
NACDA | ASSOCIATION NEWS ([email protected]) by July 1.
10 | NACDA ATHLETICS ADMINISTRATION When it comes to Rocky Mountain Cold Coors Light, play it smart. NACDA | ASSOCIATION NEWS
IN MEMORY OF FORMER HOFSTRA ATHLETICS football team transitioned from Division III to I-AA (now FCS) during DIRECTOR JIM GARVEY this time and made one NCAA appearance, the men’s lacrosse team made Former Hofstra Director of Athletics Jim Garvey passed three NCAA Tournament appearances and was ranked in the final top 20 away Feb. 5, in Kentucky while awaiting a heart poll nine times, and the softball team made two NCAA appearances. transplant. The Garvey Family has established the James V. Garvey Memorial Scholarship in his memory, A 1993 inductee into the Long Island Lacrosse Hall of Fame, Garvey which will be presented annually to a deserving Jim Garvey served as NCAA supervisor of lacrosse officials and was a member of the student-athlete from the men’s lacrosse program. NCAA Rules Committee. He also served on the executive board of the National Association of Sports Officials and on the National Association Garvey served as director of athletics at Hofstra from 1987 until his of Basketball Coaches (NABC) Issues Committee. retirement in 1997. Under his watch, Hofstra Athletics experienced a tremendous growth period that saw women’s soccer (1992) added as an Gifts to the James V. Garvey Memorial Scholarship Fund can be sent via intercollegiate sport and the move from Division I Independent status check and payable to “Hofstra University” and mailed to: Tim McMahon into the North Atlantic Conference in 1994. He hired football coach Joe Associate Director of Athletics, 207 Mack Sports Complex, 245 Hofstra Gardi in 1990 and men’s basketball coach Jay Wright in 1994. The University, Hempstead, NY 11549. NACDA | ASSOCIATION NEWS
12 | NACDA ATHLETICS ADMINISTRATION McCamish Pavilion Georgia Tech University RENOVATION REINVENTED
Georgia Tech’s renovated McCamish Pavilion reopened in November of 2012 as one of the top college arenas in the nation, setting a new standard for the collegiate spectator experience. Melding modern fan amenities with the facility’s rich history, McCamish Pavilion features:
· A brand new interior, seating bowl and dramatic theatrical lighting · Improved sightlines and closer proximity to the action · An open court view from the concourse · Exposed structural columns and beams original to the building · A two-story, glass front, ceremonial lobby that acts as a gateway to campus
Our renovations capture the spirit of your campus to ensure your facility continues to draw people together for years to come.
300 Wyandotte, Suite 200 T +1 816 221 1500 [email protected] Scott Radecic Sherri Privitera Ryan Sickman Kansas City, MO 64105, USA F +1 816 221 1578 populous.com Jim Swords Algen Williams NACDA | ASSOCIATION NEWS
ICLA WRAPS UP SUCCESSFUL 2013 WINTER SYMPOSIUM Despite the battles with Mother Nature, the 2013 ICLA Winter Symposium in Kansas City was a tremendous success. A revised structure to incorporate additional breakout sessions were well received by those in attendance. Congratulations to Brett Eden (University of Utah) and his Planning Committee for putting together such a tremendous agenda that was capped off by a presentation from Rav Powell, Director of Brand Strategies with photo courtesy of Jay Marano Jay of courtesy photo Sprint and an evening reception at the College Basketball ICLA 2nd VP Brett Eden, Utah, Experience and Hall of Fame. addresses attendees.
1st VP Marty Ludwig, Cincinnati and Past Presidents Dale Arens, Iowa and Maggie Harris, Vanderbilt. photo courtesy of Jay Marano Jay of courtesy photo
Past President Susan Smith, Auburn and Gene Wandling, LRG. photo courtesy of Jay Marano Jay of courtesy photo
Past President Linda Gilbert, Jay Marano, Carnegie Mellon and Karen Mongeon, Dartmouth.
NCAA CHAMPIONSHIPS IN CLEVELAND Representatives from the Mid-American Conference (MAC), Cleveland State University, NACDA and the Cleveland Sports Commission met with Cleveland Mayor and the NCAA’s Mark Lewis to discuss future NCAA Championships in Cleveland.
MAC Associate Commissioner for Championships & Sport Programs Jeff Bacon, NACDA Executive Director Bob Vecchione, Cleveland Mayor Frank Jackson, Cleveland State Senior Associate AD/SWA Virnette House-Browning, NCAA Executive VP for championships and alliances Mark Lewis, MAC
NACDA | ASSOCIATION NEWS Commissioner Jon Steinbrecher and Cleveland Sports Commission President & CEO David Gilbert.
14 | NACDA ATHLETICS ADMINISTRATION
MCLENDON | UPDATE
John McLendon Minority SchoLarShip Foundation Mentor SpotLight
JAMIE BOUYER, ASSOCIATE ATHLETICS DIRECTOR/ SENIOR WOMAN’S ADMINISTRATOR, CAL STATE DOMINGUEZ HILLS 2013 McLENDON POSTGRADUATE SCHOLARSHIP NOMINATIONS DUE APRIL 28 Visit nacda.com or mclendonminorityfoundation.com for information regarding Jamie Bouyer began her first year as the associate athletics director at the 2013 John McLendon Memorial Minority Postgraduate Scholarship. Cal State Dominguez Hills (CSUDH) in January 2013 after completing her tenure as Manager-Affiliate Associations with NACDA. Candidates must submit the nomination form, a short essay on why they feel deserving of the scholarship and a recommendation from a professor In her role at CSU-Dominguez Hills, Bouyer oversees Academic Advising and NCAA Compliance, and serves as the Senior Woman’s Administrator. or superior.
Additionally, Bouyer oversees several sport programs, the Student- The deadline for nominations is Friday, April 28. Finalists will be notified in the Athlete Advisory Committee (SAAC) and assists with day-to-day beginning of June and winners will be announced in July. operations within the department.
At NACDA, Bouyer was responsible for overseeing the administration of the National Association of Academic Advisors for Athletics (N4A) and its Board of Directors and its 1,200 members, the McLendon Minority Scholarship Foundation and membership, as well as developing and implementing sponsorship opportunities.
Prior, Bouyer served as the Assistant Athletics Director/Senior Woman’s Administrator at Kentucky State and was charged with the coord - ination of academic services for student-athletes, while also overseeing N4A TO PROVIDE ONE OF FIVE $10,000 the operations of the Athletics Academic Center while maintaining JOHN MCLENDON MINORITY SCHOLARSHIPS student-athlete eligibility requirements and academic information.
She also compiled mandated federal and NCAA reports and assisted in The National Association of Academic Advisors for Athletics (N4A), the gameday operations for various sports, including four-straight years of newest affiliate member of NACDA, will provide one of five $10,000 hosting the Southern Intercollegiate Athletics Conference Volleyball postgraduate scholarships for the John McLendon Minority Scholarship Tournament. Additionally, Bouyer supervised 13 sports, the athletics Foundation in 2013-14. training staff, the Student-Athlete Advisory Committee, the Life Skills program, the gender equity plan, and Green Club booster education The scholarships, awarded annually, are presented to a minority student and appreciation events. who is looking to pursue a postgraduate degree in athletics administration. Bouyer is a 2005 graduate of Cleveland State University where she was “Our organization is extremely pleased to provide this opportunity to a a four-time letter-winner and first-team honorable mention All- deserving young professional to advance their career in college athletics American in volleyball. Bouyer was in the first class of graduates of the administration,” said Bart Byrd, N4A president and Baylor University Kentucky State MBA program. associate athletics director.
The other McLendon Mentors include: N4A’s leadership will have an opportunity to select one of the five winners Martin Jarmond as the `N4A John McLendon Postgraduate Scholarship Recipient’ for the Executive Associate Athletics Director-Administration upcoming year. N4A is led by President Bart Byrd, President-Elect Jim The Ohio State University Adrien Harraway Pignataro, associate AD for Student-Services at Michigan State University, Associate Athletics Director for Academic Affairs and Past President Joseph Luckey, senior associate AD for student-athlete University of Virginia support services at the University of Cincinnati. Alise Maynard University Services Senior Coordinator “The John McLendon Minority Scholarship Foundation is appreciative of the IMG College support of N4A and its willingness to share in the Foundation’s mission,” Tiffany Martin said Mike Cleary, John McLendon Minority Scholarship President. “We look LENDON | UPDATE Assistant Director for Corporate Alliances C forward to a long-term partnership in the upcoming years.”
M NCAA
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See us at NACDA Convention, Booth #410 www.liveu.tv By Erin Dengler, NACDA ABOUT MICHIGAN STATE’S INTERNATIONAL SUMMER SPORTS PROGRAM In partnership with Education Abroad Network, MSU offers a unique s student-athletes balance college life with training in their sport, educational opportunity for college students who consider themselves there isn’t always time for other outside activities that the average athletes or sports enthusiasts. The program defines “college athlete” as Astudent may be involved in. With study abroad opportunities anyone who currently participates on any sanctioned university popping up throughout campuses across the country, student-athletes are intramural sports team, any varsity student-athlete (scholarship/walk-on) still considered an underrepresented group when it comes to taking their or any sports enthusiast who competed in sports at the high school level. studies overseas. “One of the challenges student-athletes have with The program offers a solid rigorous academic program together with high- wanting to study abroad is that their day is just too busy to fit in level sports training and an opportunity for integration with local extracurricular type activities,” said N4A President Elect and Associate Australians. Students attend classes, study, train and compete with Athletics Director for Student Services at Michigan State University (MSU) Australians for five weeks in Australia. The program concludes in the Jim Pignataro. Michigan State saw a need to improve this opportunity, tropical north in Cairns where students spend one day at the Great Barrier creating the International Summer Sports Program. This program allows Reef and snorkel/dive to view thousands of tropical fish and corals. student-athletes, whether they are varsity, club or recreational, to attend classes, study, train and compete with Australians for five weeks in Students gain an insight into the elite coaching methods of the NSW (New Australia. This program not only fosters international competition and South Wales) Institute of Sport and undergo a series of individual testing cross-cultural understanding, but it’s a perfect opportunity for student- and training methods. Skills/physical training take place two to three athletes to study abroad without losing valuable training. “This program, times per week, under the guidance of a head coach and/or involve local offered in the summer, allows student-athletes to study abroad during a Australian coaches. Students are housed in Bondi Junction, a suburb of time of year when their sport or training is reduced. That’s why this Sydney, and have the opportunity to participate in a variety of cultural program works,” Pignataro said. events and excursions.
Developed in conjunction with Michigan State University’s Office of Study THE CONCEPT Abroad, the International Sports Program offers a unique educational The program concept came from research Russ Alexander, formerly of opportunity for college student-athletes who have sports commitments. Macquarie University in Australia, was conducting regarding under- The program encourages student-athletes to compete and grow on every represented groups in study abroad. Student-athletes were identified as level: academically, athletically and culturally. In cooperation with the one of these cohorts. After approaching the Australian elite sports NCAA guidelines, student-athletes no longer have to sacrifice study institutes, Macquarie University had initial interest in hosting such a abroad to keep pace with their athletics pursuits no matter the level of program. The identification of MSU as the lead institution was a their competition. combination of a number of factors. The solid working relationship with
18 | NACDA ATHLETICS ADMINISTRATION John Hudzik (former Dean of International Studies and Programs at MSU) on other Australian initiatives, the high profile role that study abroad had on the MSU campus including MSU’s reputation for leading the national outbound figures and the membership of the Big 10 sporting conference, a high profile conference with athletics programs that are highly regarded. Russ Alexander came to MSU to meet with various people and departments at MSU. MSU was very interested in this type of program and began the work to have this program approved to run for the first group of students to participate in 2005. The target audience for this program is: players of NCAA sports, club sports (e.g. Rugby), independent athletes not affiliated with a particular team, those participating in sport sciences/sport coaching. This program was put in the CIC Study Abroad pool of programs so any of the Big 10 universities can participate. So far, only Minnesota has participated in the program, but the MSU athletics administration is hoping to expand participation to all Big 10 universities and ultimately funnel the program though which in turn can foster a deeper connectivity to the university and Michigan State. Since its inception, the International Summer Sports provide leadership opportunities. “Our Study Abroad Office seeks to Program has had nearly 200 student-athletes take part. partner with many MSU campus departments, and to have the opportunity to build a program with Intercollegiate Athletics has EDUCATION AND TRAINING enriched our offerings. This innovative relationship demonstrates what A typical week in the International Sports Summer program consists of the power of collaboration can do to enrich students’ lives,” said Sandy morning classes, followed by afternoon training sessions, with access to Tupper, study abroad coordinator at MSU. The challenge to these some of the best facilities and coaches in the world. On Fridays and experiences is education: educating the coaches, administration, fellow Saturdays, the student-athletes have field trip opportunities to explore student-athletes, etc. If there is push back from one group, or person, it Australia, and Sundays are off days. “You’re able to go abroad, take can affect the entire program. classes, do the field trips and experience Sydney and not miss out on the training you’re supposed to be doing over the summer that makes you an Pignataro and the student-athlete services team at Michigan State, along athlete,” said Sean Wiseman, a member of the Spartans’ club crew team. with the study abroad office, hope to change the culture of student- athlete study abroad, and ultimately change the anecdote that student- The participants have access to the 2000 Olympics training site, as well athletes don’t have time to study abroad, when in fact, they can not only as Olympic coaches. The program has a significant educational train in state-of-the-art facilities with world class coaches, while working component to it, but also allows students-athletes to keep up with their toward graduation credit, but can also become leaders in their sport and training. All classes are Michigan State classes, geared toward any major have an enhanced student-athlete experience. “We are always looking for and can be used toward graduation credit. Any students who are not ways to enhance the student-athlete experience,” Pignataro said. “Being Michigan State students can take the classes and transfer the credit to involved in the development of a study abroad program in Australia their institution. In addition, Michigan State offers 10 stipends per year where our student-athletes have an opportunity to earn academic credit for its student-athletes to take advantage of this opportunity. There are and train in an Olympic training facility has been very rewarding.” also scholarship options, as scholarship student-athletes can use their athletics scholarships for the program as well. MSU is also granted With all the benefits involved in study-abroad programs, the pioneers at $20,000 per year for the student-athlete opportunity fund through the Michigan State are cautiously optimistic that this trend will catch on for NCAA that can be used for the International Sports Summer Program. student-athletes at all divisions of intercollegiate athletics. A future goal Through opportunities like these, it is the hope that the International of the sports program is to increase student numbers so it can offer a Sports Program will continue to grow and provide important larger selection of courses and add more sporting options for the opportunities for student-athletes everywhere. participants. It is important to create access to opportunities for student- athletes so they do not fall behind the traditional student, specifically At Michigan State, there has been very little resistance in student-athletes when it comes to global understanding. “We are hopeful to change the studying abroad, specifically from coaches, although the program tends to culture of student-athletes studying abroad and add an additional benefit attract non-traditional student-athletes and is more popular among to the entire student-athlete experience,” Pignataro said. “We hope other Olympic sport athletes like swimming, rowing and tennis. institutions will commit to and understand the importance of sending student-athletes overseas to attend classes, study and train all in BENEFITS OF STUDY ABROAD one program.” The benefits of student-athlete study abroad is more than just seeing another part of the world and experiencing things that cannot be found For more information on the International Summer Sports Program, on campus, but also enhancing the overall student-athlete experience, please contact Jim Pignataro at [email protected].
ATHLETICS ADMINISTRATION NACDA | 19 By Nick Batista, NACDA Intern sort of volunteer, internship or graduate assistant work after their college degrees are said and done. I knew this was exactly what I needed to do, but ven in high school, I knew I wanted to pursue a I had no idea what I was in for. career in intercollegiate athletics. For many young Easpiring athletics administrators like me, the As a two-year NACMA student member, I understood what NACDA had question was how to get into the industry. As a to offer and the role it played in the industry. NACDA was an organization sophomore at the University of Montana, I began looking Nick Batista that I knew offered a prestigious internship and was well known across for ways to get involved in athletics, even if it was just the intercollegiate athletics landscape. An internship opportunity with getting my feet wet in the industry. After talking with one of my college NACDA would be a great opportunity to gain experience and network professors, she suggested contacting Christie Anderson, assistant athletics with hundreds of professionals across the country. After applying for the director of marketing and promotions, about possible internship or NACDA internship and patiently waiting for several weeks, I was offered volunteer opportunities. Meeting Anderson was exactly what I needed to one of four internships at NACDA headquarters in Cleveland. I would be help kick start my career. shipping off from my home state of Montana, to spend a year in northern Ohio, a state I had never been to. I’d be housed with three other strangers GETTING YOUR FOOT IN THE DOOR (fellow interns), as we worked, lived and navigated our way through After accepting the undergraduate marketing internship with the Cleveland … a season of MTV’s Real World comes to mind. University of Montana athletics department, I immediately began my pursuit in becoming an athletics administrator. I spent two years As excited as I was for this upcoming adventure, I had other things I needed coordinating and directing in-game promotions for all Grizzlies varsity to focus on, like graduation and hopefully attending the NACDA sports teams. Eventually, I wanted experience in other areas of the athletics Convention, which had been a dream of mine since joining NACMA two department and began working as a budget analyst in the athletics business years prior. With my student membership, I not only had opportunities to office under Assistant Athletics Director for Business and Finance James increase my network and learn the ways of the industry, but opportunities Gibson. One of the perks of working in the athletics department at for stipends and scholarships to attend the Convention. I decided to take full Montana, was a free student membership to NACMA. As a student member advantage of these opportunities — which I’m glad I did, as I was selected as of NACMA, I had access to all NACMA had to offer, from their Online a NACMA student stipend winner along with several other young Library, which is constantly updated with institutional best practices from professionals looking to break into the industry. The student stipend covered around the country, to live chats with some of the best marketers in the my registration fee, travel and room for the Convention, but any other industry. I saw first-hand how best practices enhanced their departments incurred costs ended up being trivial with the amount of networking and and helped provide top notch entertainment for fans across the country. experience I gained in Dallas last year. The student stipend program is a great This exposure to the industry really energized me to continue to grow as a way for students to attend Convention and gain more exposure to the people professional in the industry. Leading up to graduation, I thought about the that could potentially be hiring them. As a past recipient I would highly opportunities a postgraduate internship could provide me in my pursuit of recommend applying for any of the stipends that NACDA and its Affiliates a career in athletics, and the more people I talked to, the more confident I offer in your interested field. The Convention is an extraordinary event that was that a good postgraduate internship experience would be my foot in provides incredible opportunities to learn best practices, and most the door. At first, I didn’t realize that most people in the industry do some importantly an endless supply of industry professionals.
20 | NACDA ATHLETICS ADMINISTRATION WHAT TO EXPECT AS A STUDENT AT CONVENTION TAKE IT ALL IN As a first time attendee at the NACDA & Affiliates Convention week, it Convention can be a place where you meet your future boss; it can also be was extremely overwhelming because of the sheer number of people in a place that helps your athletics department implement a new social media attendance. Put this out of your mind, and focus on why you are there: to idea through the tools you learn. Whether you are from a Division III meet people and learn, and in that case, the more people the better — and institution or a Division I institution, there are endless options and the NACDA Convention did not disappoint. The Convention offers many opportunities. From my experience at Convention, I gained a better top notch tracks and sessions that expand across all different aspects of understanding of how things differ from division to division. Although you intercollegiate athletics which makes it almost impossible to not come out may think you have an idea on the division you want to work for, of Convention with a brain full of ideas. Going into Convention, my goal sometimes plans change and other opportunities can arise. Attending was to attend anything and everything and to meet as many people in the Convention also gave me the rare opportunity to attend Convention before industry as possible. I knew attendees ranged from students and interns I started my NACDA internship. I was able to meet everyone I would all the way up to athletics directors. As a student at the Convention, the be working with, and gain a better understanding of what NACDA does to amount of access I had to the top marketing people in the industry was prepare for their Convention every year. This information was invaluable to incredible. My first day at NACMA Basic Training, I remember meeting me as I started my internship. I would no longer be sitting in on live chats people like Brian Hicks, associate athletics director for marketing at and searching the Online Library for best practices, but instead running the Xavier University, and Eric Nichols, assistant athletics director for live chats and posting information to the Online Library. My student marketing at the University of South Carolina, who both are in positions membership with NACMA was about to come full circle as I took on the I strive to be in one day. NACMA internship at the NACDA office. In addition to my opportunities with NACMA, I also work directly with our business association, CABMA, ADVICE FROM A FIRST-TIME ATTENDEE and our Athletics Director of the Year (ADOY) program. The industry leaders continued to stress the importance of what it takes to be successful in this industry. My advice for first time attendees CONCLUSION would be to meet as many people, and ask as many questions as possible. At my first NACDA & Affiliates Convention week, my expectations were The great thing about being a student and attending Basic Training exceeded. Going into it, I knew I would meet a lot of great people and is everything is relevant to you. They want to help you learn and want bring back lots of great information. I was not expecting to take away so you to be successful. The panel sessions that the Board of Directors many great ideas that I can use throughout my entire career. I can only coordinate are informative discussions that help young professionals hope that all Young Professionals that attend Convention will maximize establish themselves in the industry. The panel sessions are used to help their opportunities in meeting as many people as possible and staying guide students and entry level attendees on trending topics in the connected with the people they meet at Convention. Being the NACMA industry or how to position themselves to be successful once you have intern has provided me a great experience and has allowed me to work accepted your first job. If you set out to do one thing at Convention, with successful athletics administrators on a daily basis. I am a firm make sure you introduce and get to know as many people as you can. believer that to be the best you need to learn from the best. At NACDA, I Whether you work in marketing, compliance, student services, etc. there know that I am learning from the best in the industry day in and day out. is a place for you at Convention. Getting your name and your brand out to people will help you make a name for yourself and will potentially Looking into the future, I hope to be able to translate everything I have help you get that first job in college athletics. Don’t just go person learned through Convention and interning at NACDA to a long and to person collecting business cards, but rather get to know the individual successful career in intercollegiate athletics, all of which started as an and put a face to every card you collect. undergrad volunteer and intern at Montana.
ATHLETICS ADMINISTRATION NACDA | 21 Courtesy of GBTA levels. Industry statistics show that cost avoidance measurement “begins” at 10-15 percent, and percentages of avoidance will vary with the size of anaging travel for a collegiate athletics program can be both the program and the destinations involved. exciting and challenging. The travel manager may be “housed” in a Mnumber of divisions within the collegiate setting, such as university The key to a successful managed travel program and avoiding cost is in central administration or the athletics departments of finance, administrative how effective and enforceable the travel policy is. Unless the university or event management. In many collegiate programs still, team travel is CFO and athletics director(s) mandate the use of specific suppliers and handled by the coach, trainer, administrative assistant or even a graduate enforce adherence to the policy, the compliance of the coaches and others assistant, none of whom have travel backgrounds or education. This is unlikely to change. Mandating preferred carriers is not necessary, but individual serves as the critical link between travel suppliers (commercial and requests to support preferred programs often deliver the market share charter air, hotel, charter buses, rental cars) and travelers (athletes, coaches, expectations airlines are looking for. administrators, donors, fans and key stakeholders) and is often responsible for millions of dollars. The median travel budget for a DI FBS institution in Risk management is often neglected in sports travel programs, and 2012 was $3.4 million and right at $1 million for FCS. The travel manager’s usually the definition of “risk management” needs to be clarified. Risk role should be to find the logical balance between traveler safety and the management is not simply imposing safety and security measures. It is a prudent use of institution dollars with the desire to win. To a large degree, the complete analysis of all potential risks, processes, policies and standard current economic state has forced many university and conference operating procedures. For example, “What happens when a traveler administrators to explore more cost effective models. After grants-in-aid and doesn’t get his itinerary or his reservation is lost? How is that risk salaries, travel is the third largest line item in the typical DI institution budget handled?” Or, has significant due-diligence been done on suppliers for and thus can be the most targeted for cost saving measures. safety and financial stability? Do we have the ability to track passengers in the event of an emergency? The Global Business Travel Association (GBTA) defines managed travel as a disciplined approach to manage processes, suppliers and data for Additionally, travel managers should work collectively with government transient and group travel spending. This approach strives to achieve agencies, such as the Transportation Security Administration and measurable results and deliver value in the form of quantitative cost- Homeland Security, to identify shortcomings to the U.S. economy and savings, risk mitigation and achievement of business objectives. businesses, and support all efforts to ensure the safety of the travelers. Risk management continues to be a major issue for travel suppliers and Since 2009, GBTA has sponsored a Sports Committee with the goal of they must carry the appropriate insurance and have proper security. bringing together travel professionals in the sports industry all faced with unique challenges related to all phases of travel. Special focus is given to Collective buying is an often misunderstood and misrepresented establishing commonalities facing sport travel managers in both amateur concept. However, it is a growing force in corporate travel management and professional sport organizations. According to Ed Goble, the chief and it works very successfully if done correctly. Collective buying works operating officer of the University of Texas athletics department, “the real when buyers bring a viable product to a supplier, e.g. hotel rooms, airline success of the GBTA Sports Committee is that we have gotten travel seats, bus trips, etc. and work with the supplier so every buyer receives a industry suppliers to recognize sports travel as a viable, profitable and better rate and service structure as a collective group member than if they huge market that has been neglected. Suppliers are now making had negotiated independently. Buyers leverage the collective volume for adjustments to better accommodate sports teams … from hotels, to better rates; however, it does not mean every buyer member gets the same airlines, land transportation companies … and even TSA is making rate, service requirements, etc. or that there is one umbrella contract. changes in how teams are handled by airport security.” In the past, collective buying has not worked because it was structured Kevin Maguire, the GBTA Sports Committee Chair and vice president of incorrectly and the antiquated idea that coaches simply will not change the GBTA Board of Directors, shares four key areas that collegiate business habits or suppliers based on the historical patterns or superstition has managers and sport travel managers can no longer ignore: limited worth now. With cost avoidance and risk management being the focal points, collective buying does not prevent a coach’s “preferred Cost avoidance is an “apples to apples” comparison and takes into supplier” from being part of the mix. This strategic practice has led to consideration that travel programs growth and spending may increase. It discounted pricing options and better service levels provided to all of the is different than cost savings, the actual dollar difference between current schools and teams. A collective umbrella of schools in a conference, a year and previous year. Cost avoidance measures the ability to get $200 region or even in an organization like the NCAA can greatly increase worth of travel out of $150 spent and does not mean decreased service buying power, while maintaining their independence.
22 | NACDA ATHLETICS ADMINISTRATION It is no secret that sports brings considerable economic benefits to the travel management and collegiate business managers create an effective, hospitality community. The hotel, airline, ground transportation, food and enforceable travel policy reflective of the university’s culture and business beverage, retail and other service businesses generate significant revenues in objectives and focused on cost reduction and mitigating risk.” the destination where they are taking place. Collegiate sport teams bring games to a city; games bring fans; fans bring dollars that benefit the suppliers CABMA has partnered with GBTA to bring you this full-day workshop to and the community. Yet, the teams, the event sponsors and their fans are share effective best business practices in navigating the ever-changing penalized by suppliers who have done little or nothing to bring the event to waters of the travel and hospitality industry. The pre-conference a specific location. Because event pricing is an increasing concern, the sports workshop, sponsored by Anthony Travel and Doubletree Hotels, will be organization must communicate the long-term benefit to providing offered June 9-10, at the World Center Marriott Resort. competitive pricing to drive repeat business to the properties. Price gouging in the short term (to the very sports organizations driving the event) will not Learning objectives for the session include: result in long-term benefits for suppliers. ➢ Recognize the value of a consolidated travel program ➢ Discover the basics of the vital travel policy Inflated pricing for events is a problem not only for sport teams but for ➢ Develop a strategy to optimize the value of your travel organizers of concerts, traveling entertainment shows, conventions and vendor partnerships others. During the 2012 London Olympics, the city used an effective ➢ Use data to measure and report on your travel model whereby hotels set aside a percentage of their room blocks for program’s performance previously contracted travel from local and local buyers, and then agreed to sell the remaining rooms under rate guidelines suggested by the Join the conversation, hear from subject matter experts, take away Olympic Committee in London. We have to get rational or events will tangible tools to drive efficiencies within your program and explore best price themselves out of the general public’s acceptable price range. This practices in sports travel management. allowed hotels to honor their long-term contracts maintaining strong partnerships with key stakeholders. Register today at http://www.nacda.com/convention/nacda-convention. html. Registration is limited to 75 attendees so be sure to register right Maguire went on to state, “In today’s environment, it is critical — now away! For additional information regarding the workshop, please contact more than ever — that sports travel professionals share best practices in [email protected] or call +1-703-684-0836.
ATHLETICS ADMINISTRATION NACDA | 23 he following information provides an overview of NACDA’s 48th NACMA Convention (Thurs.-Sat., June 13-15) Annual Convention, held in conjunction with the NACMA, NAADD World Center Marriott Non-World Center Marriott Tand ICLA Conventions, including registration information, affiliate Rate by May 13 Rate by May 13 groups and exhibitors for the Convention and highlights of the CABMA, Member $425 $700 CEFMA, N4A, NAAC and NATYCAA Conventions, as well as the MOAA Non-Member $600 $700 Symposium. In addition, this year the CoSIDA Convention will also coincide Member Spouse $175 $700 with the NACDA & Affiliates Convention, meeting June 12-15, at the World Student Registration $225 $700 Center Marriott Resort. Additional Registration Options (Open to NACDA, NACMA, NAADD and ICLA Registrants): Registration for all associations must be made online at NACDA’s website at Mentoring Institute: $150 www.nacda.com. NACMA Basic Training: $75 ($125 After 5/13) NAADD Fundamentals of Athletics Development: $75 ($125 After 5/13) Questions on exhibitor information should be directed to Denise Manak NACDA & Affiliates Golf Outing (the afternoon of June 15): $80 ([email protected], 440-788-7471), while registration and membership ** Any commercial entity NOT associated with an Institution, Conference questions will be handled by Brian Horning ([email protected], 440- or Bowl, please contact Denise Manak ([email protected]) ** 788-7469). We look forward to seeing you in Orlando. CABMA Convention (Mon.-Thurs., June 10-13) HOTEL REGISTRATION World Center Marriott Non-World Center Marriott The 48th Annual NACDA & Affiliates Convention will be held June 10-15, Rate by May 13 Rate by May 13 at the World Center Marriott Resort in Orlando, Fla. Member $175 $275 Non-Member $325 $425 Room rates at the Marriott are $171 for single or double occupancy per GBTA $100 $200 night. Room reservations can be made online through NACDA’s website at Additional Registration Option: www.nacda.com. From the Convention section, select the link for Golf: $65 GBTA Sports Travel Workshop (June 9-10) Convention Hotel Reservation. CEFMA Convention (Wed.-Thurs., June 12-13) All reservations require a major credit card to secure the reservation. Please World Center Marriott Non-World Center Marriott note: In order to receive the discounted registration rate for staying at the Rate by May 13 Rate by May 13 World Center Marriott Resort, members MUST have their hotel confirmation Member $200 $700 number prior to registering for Convention. Non-Member $300 $700
CONVENTION REGISTRATION NAAC Convention (Wed.-Thurs., June 12-13) Registration for the NACDA Convention and affiliate association World Center Marriott Non-World Center Marriott Conventions must be made online at NACDA’s website at www.nacda.com. Rate by May 13 Rate by May 13 Individuals who register on or before May 13, will receive the Early Bird Member $175 $700 Registration Rate. Individuals registering after May 13, will pay the regular Non-Member $275 $700 registration fee. Full payment is required when registering. NATYCAA Convention (Wed.-Fri., June 12-14) Through June 1, cancellations of any registration will result in a $50 World Center Marriott Non-World Center Marriott cancellation fee. Beginning on June 2, refunds will NOT be issued for Rate by May 13 Rate by May 13 any cancellation. Retired Members Complimentary Complimentary Member $100 $200 EARLY BIRD REGISTRATION DEADLINE IS MAY 13 Non-Member $200 $300 AFTER THAT, THE REGISTRATION PRICE WILL INCREASE Additional Registration Option: Golf: $80 (June 12, 8 a.m. shotgun start Hawk’s Landing Golf Club) Registration rates are as follows: NACDA, NAADD and ICLA Conventions (Thurs.-Sat., June 13-15) MOAA Symposium (Wed.-Thurs., June 12-13) World Center Marriott Non-World Center Marriott World Center Marriott Non-World Center Marriott Rate by May 13 Rate by May 13 Rate by May 13 Rate by May 13 Member $375 $700 Member $75 $700 Non-Member $550 $700 Non-Member $100 $700 Member Spouse $175 $700 Keynote & Luncheon ONLY Student Registration $225 $700 Member $50 $650 Non-Member $60 $700
24 | NACDA ATHLETICS ADMINISTRATION AGENDA HIGHLIGHTS Butterworth has addressed 26 teams in the NFL, as well as over a dozen As always, NACDA and its affiliate associations will have expert personnel teams in MLB. Bill’s complete client list reads like a Who’s Who of on hand to discuss pertinent industry topics in general sessions, interactive corporations, associations, educational agencies and professional sports breakouts and round tables. Details on all agendas can be found at teams. In 2004, he established the Butterworth Communications Institute www.nacda.com. (BCI) to train men and women to find their speaking voice and raise their speaking ability to the next level. BLUE ANGELS’ JOHN FOLEY TO ADDRESS NACDA & AFFILIATES CONVENTION ATTENDEES CEFMA ANNOUNCES ORLANDO MAGIC CEO ALEX Recently announced by NACDA, Former Lead Solo Pilot of MARTINS AS 2013 KEYNOTE SPEAKER the famed Blue Angels John Foley will be a featured speaker CEFMA has announced that it will welcome Orlando at the 48th Annual NACDA Convention. Foley will address Magic CEO Alex Martins as its Keynote Speaker during its attendees on Saturday, June 15, at 8 a.m. Annual Convention in June. Martins will address the John Foley CEFMA attendees during the Association’s Convention Foley has spent nearly a decade sharing practical and Kick off session on Wednesday, June 12, at 8:45 a.m. Alex Martins inspirational messages on high performance with audiences around the world. Foley’s personal path to high performance began as a child, when he Martins has spent 25 years in professional sports management, rejoining the stood alongside his father at an air show featuring the Blue Angels. From that Magic in June 2005, and was promoted to chief executive officer in 2011. moment, he knew deep in his heart that someday he’d be carving up the He previously served as president for more than one year and was the team’s skies as a member of the Blues. Eventually, he lived that dream, but getting chief operating officer from 2006-10. He served in various senior-level there wasn’t easy. In fact, Foley’s journey from an awe-struck child at an air management capacities with the Magic between 1989-98 and the show to the cockpit of the Blue Angels’ F/A-18 Hornet is a study in organization’s executive vice president of marketing and franchise relations persistence, hard work and the will to overcome obstacles and setbacks. in 2005-06, overseeing the day-to-day operations of the club.
In addition to delivering 100 keynote presentations each year, Foley is the During the past seven years, Martins led the Magic in a transformation of its founder and CEO of John Foley CenterPoint Companies Inc., providing business operations, while overseeing a ticket sales, premium sales and high performance training to individuals, teams and organizations. His Glad corporate partnership effort which saw the most successful business year in To Be Here® Foundation funds charitable works across the globe. the history of the franchise in the 2010-11 season.
Born in Germany, educated in the U.S. and deployed globally. John served Martins also has served as the senior vice president of marketing and as a Navy jet fighter instructor pilot, flew in the movie “Top Gun” and branding for the NBA’s New Orleans Hornets, vice president of thrilled audiences worldwide as the lead solo pilot of the Blue Angels. A communications and public affairs with the NFL’s Cleveland Browns and vice graduate of the United States Naval Academy, he also holds three master’s president of sports ventures with the Tavistock Group. Martins started his degrees: in business management from the Stanford Graduate School of career as a student assistant in the Villanova sports information department, Business (as a Sloan Fellow); in international policy studies from Stanford assisted in the Philadelphia 76ers public relations department and was also University; and in strategic studies from the Naval War College. the assistant sports information director at Georgetown University (1988-89).
LEADERSHIP AND MOTIVATIONAL SPEAKER Martins currently serves as Immediate Past Chairman of the Metro Orlando BILL BUTTERWORTH TO HEADLINE Economic Development Commission, and on the board of directors of the CABMA CONVENTION Orlando/Orange County Convention & Visitors Bureau, Coalition for the CABMA has announced motivational speaker Bill Homeless, the Central Florida Commission on Homeless, the Dr. Phillips Butterworth as its opening speaker at its Annual Performing Arts Center and the Central Florida board of directors for Convention in June. Butterworth will address the CABMA Seaside National Bank & Trust. Martins is also Past Chair of the Central attendees on Tuesday, June 11, at 8 a.m., as part of its Bill Butterworth Florida Partnership. Welcome Breakfast and Opening Speaker session. PRODUCTIVITY AND EMPLOYEE PERFORMANCE Butterworth taught at the college level for 13 years and was a counselor for EXPERT LAURA STACK TO KEYNOTE six years prior to his current passion for motivating men and women in the COSIDA CONVENTION workplace. Because of his remarkable abilities, he was awarded The Hal Laura Stack, a leading expert in time management, Holbrook Award by the International Platform Association, whose past and work/life balance, stress management and other areas that present members include Mark Twain, Theodore Roosevelt, Bob Hope and are essential to the success of SIDs nationwide, will provide Elizabeth Dole. They consider him one of the select few to be named a Top her presentation at 3 p.m. on Wednesday, June 12. Laura Stack Rated Speaker. Butterworth’s extraordinary ability to blend humor, story- telling, wisdom and practicality has made him one of the most sought after Stack has consulted with Fortune 500 corporations for nearly 20 years in the speakers in venues throughout North America. Through his wit, warmth, field of personal productivity. She helps her clients achieve Maximum insight and realism, he brings help and hope to his audiences everywhere. Results in Minimum Time® and develop high-performance cultures. She is
ATHLETICS ADMINISTRATION NACDA | 25 the president of The Productivity Pro®, Inc., which specializes in productivity The Energy Bus, The No Complaining Rule, Training Camp, The Shark and improvement in high-stress organizations. The Goldfish, Soup, The Seed and his latest The Positive Dog. Gordon and his tips have been featured on The Today Show, CNN, Fox and Friends and in Since 1992, Stack has presented keynotes and seminars on improving output, numerous magazines and newspapers. His clients include The Atlanta Falcons, lowering stress, and saving time in today’s workplaces. She is one of a handful Campbells Soup, Wells Fargo, State Farm, Novartis, Bayer and more. of professional speakers whose business focuses solely on time management and productivity topics. She is a high-energy, high-content speaker, who educates, Gordon is a graduate of Cornell and holds a master’s degree from Emory. He entertains and motivates professionals to improve workplace productivity. and his training/consulting company are passionate about developing positive leaders, organizations and teams. MOAA SECURES CLARK ATLANTA UNIVERSITY PRESIDENT CARLTON BROWN AS NAADD FEATURED SESSION: BIG SCHOOL OR KEYNOTE SPEAKER SMALL SCHOOL, THE ATHLETICS DIRECTORS’ ROLE Carlton Brown, president of Clark Atlanta, will present IN DEVELOPMENT MOAA’s Keynote Address at the MOAA Symposium John Currie, director of athletics at Kansas State, and Jared Luncheon on Thursday, June 13, at noon. Brown became Mosley, director of athletics at Abilene Christian (ACU), the third president of Clark Atlanta University in August Carlton Brown will present the NAADD Featured Session: Big School or 2008, after serving as executive vice president and provost Small School, the Athletics Directors Role in Development, John Currie of the university. on Friday, June 14, at 10 a.m.
Prior to joining Clark Atlanta University as executive vice president and Currie was named Kansas State director of athletics in provost, Brown was appointed by the Georgia Board of Regents Chancellor 2009, initiating a tremendous turn around in athletics, to assist in the implementation of major system-wide initiatives for the academic and administrative success since his tenure University System of Georgia. began. Currie’s rebuilt senior leadership team has turned an inherited deficit into national acclaim as one of the NCAA’s Brown has garnered a great wealth of executive experience and most financially solvent programs, initiating $100 million Jared Mosley accomplishments in higher education having served as the president of in comprehensive athletics facility improvements and launching the nation’s Savannah State from 1997-2006, after having held senior-level administrative No. 1 premium digital network, all while navigating the tumultuous waters positions at several universities including Hampton and Old Dominion. of conference realignment.
In addition to many accomplishments in academia, Brown has also amassed K-State’s fundraising efforts have been completely overhauled in Currie’s considerable expertise in business and industry through accomplishments tenure with a new emphasis on personal interaction and communication for stemming from positions held, consultancies, research, authorships and Ahearn Fund donors of all levels. K-State supporters immediately responded service roles at the state and national levels. by increasing gifts more than 50 percent versus the previous year, while fiscal year 2012’s $25.8 million total means that cash giving has doubled since He has focused considerable time and energies in community service and in Currie’s arrival in 2009. business interests that serve to advance academic institutions and the communi - ties in which the institutions reside. In doing so during a period spanning more Mosley is in his eighth year as the director of athletics at ACU and under than 25 years, he has succeeded in making a difference in the communities he Mosley’s leadership, ACU has continued to build on its athletics tradition and has served and in the lives of the people who have benefited from his continues to be one of the most successful programs in all of NCAA Division commitment to various educational, charitable and civic causes and industry. II. The Wildcats have finished in the top four of the Learfield Sports Directors’ Cup in five of Mosley’s seven seasons as the director of athletics, BEST SELLING AUTHOR AND KEYNOTE SPEAKER and ninth the other two seasons. JON GORDON SECURED AS NAAC CONVENTION KEYNOTE Under Mosley’s direction the Wildcats began a women’s soccer program in NAAC has announced Best Selling Author and Keynote 2007-08, and that team had a successful inaugural season, finishing Speaker Jon Gordon as its 2013 Convention Keynote 8-11-1 overall, just missing the LSC Post-Season Tournament. That team Speaker. Gordon will address NAAC attendees on won its first conference title in 2010 and advanced to the regional Wednesday, June 12, at 3 p.m. The 2013 NAAC Jon Gordon championship match. Convention is presented by ACS Athletics. Marketing and increasing the visibility of ACU athletics have been another Gordon’s best-selling books and talks have inspired readers and audiences focus during Mosley’s tenure. The Wildcats launched a new website around the world. His principles have been put to the test by numerous NFL, (www.acusports.com) in August 2006 to capitalize on technology NBA, and college coaches and teams, Fortune 500 companies, school districts, advancements and the opportunity to keep fans, alumni, donors and hospitals and non-profits. He is the author of The Wall Street Journal bestseller prospects more engaged through a more interactive Web experience.
26 | NACDA ATHLETICS ADMINISTRATION ACU now offers Web streaming of athletics contests, online camp/event registr - Currently, Bumphus continues to serve community colleges as a professor in ation, email subscription updates and athletics merchandise. ACU also bene - the Community College Leadership Program and as chair of the Department fited from its televised football game against West Texas A&M in 2006 that was of Educational Administration at the University of Texas at Austin. broad cast nationally on CSTV. He has received national accolades for his work including the Marie Y. DAVE SANDERSON, INSPIRATIONAL SPEAKER, Martin CEO of the Year award from the Association of Community “THE MIRACLE ON HUDSON” TO PRESENT College Trustees, the National Initiative for Leadership and Institutional NACMA KEYNOTE ADDRESS Effectiveness Lifetime Achievement Award and the National Institute Dave Sanderson, survivor of “The Miracle on the Hudson” for Staff and Organizational Development International Leadership will share his inspirational story of survival and teamwork Award (NISOD). at the 2013 NACMA Convention as the Association’s Keynote Speaker. Sanderson is set to speak to NACMA Dave Sanderson SEVENTH ANNUAL MENTORING INSTITUTE ONCE AGAIN SLATED attendees on Thursday, June 13, from 1:15-2 p.m. WITH IMPRESSIVE TOPICS Known as the can’t-miss two days of Convention for senior level athletics When US Airways Flight 1549, or “The Miracle on the Hudson,” ditched into administrators who are just a step away from the AD seat or for any aspiring the Hudson River on Jan. 15, 2009, Sanderson knew he was exactly where he athletics director, the Mentoring Institute agenda will once again be packed was supposed to be. The last passenger off the back of the plane on that fateful with presenters from various levels and experience, creating an atmosphere day, he was largely responsible for the well-being and safety of others, risking ripe for teaching and learning. Participants will learn the essentials of what his own life in frigid water to help other passengers off the plane. Despite the it takes to position yourself for the AD role along with how to manage your hazards to himself, Sanderson thought only of helping others, and emerged department after being selected. from the wreckage with a mission: to encourage others to do the right thing. In this stirring presentation, Sanderson shares the story of Flight 1549, revealing New this year, the final day of the Mentoring Institute will include specific the inner strength it took to make it through the day, and how teamwork, sessions led by senior level administrators, to give their perspective on leadership and management can help overcome any obstacle. varying topics in the industry. The 2013 Mentoring Institute topics will range from leader ship, the first 90 days on the job, managing expectations PRESIDENT AND CEO OF THE AMERICAN of key investors, effective structures and management strategies for executive ASSOCIATION OF COMMUNITY COLLEGES WALTER staff, how to deal with revenue and non-revenue coaches, the search process, BUMPHUS TO KEYNOTE NATYCAA CONVENTION crisis management, the future of intercollegiate athletics and more. President and CEO of the American Association of Community Colleges (CCAA) Walter Bumphus will address NEED A ROOMMATE? the NATYCAA Convention attendees in the Association’s If you are looking for a roommate for the NACDA & Affiliates Convention, Keynote Address on Thursday, June 13, from 8:15-9 a.m. Walter Bumphus please visit http://www.nacda.com/convention/roommate.html to fill out a Convention Roommate Request form. Capping more than three decades of service that has included senior admin istr ator, college president, system chancellor and contributions in the private edu cational NEW ERA PINSTRIPE BOWL 5K sector, Walter Bumphus now fills a role apropos to his distin guished career — as a For the second year in a row, NACDA & its Affiliates professor in one of the most prestigious leadership pro grams in the nation. will be hosting a 5k networking “fun run” that will take place at 6 a.m. on Friday, June 14. There is no additional cost for this race, Bumphus began his career in higher education administration in 1972 as and all attendees regardless of fitness level are encouraged to participate. director of minority affairs at Murray State. In 1974, he became dean of stud - ents at East Arkansas Community College and later served for 14 years as vice WOUNDED WARRIOR SALUTE CONCERT, president and dean of students at Howard Community College. PRESENTED BY DAKTRONICS NACDA, in partnership with the Wounded Warrior In 1991, Bumphus became the fourth president of Brookhaven College, one of Project, has announced that it will organize a concert in seven colleges of the Dallas County Community College District, the state’s largest conjunction with its 2013 Convention. The concert, higher education institution. He was elected to the Board of Directors of the which will take place in the Cypress Ballroom at the American Association of Community Colleges in 1993 and became chair in 1996. World Center Marriott Resort on Friday, June 14, at 7:45 pm, will feature local Orlando favorite FUNHOUSE. In 2000, he was named chancellor of Baton Rouge Community College, which became one of the fastest growing colleges in the nation under his Wristbands will be handed out at Registration to NACDA, NACMA, leadership. In the aftermath of Hurricanes Katrina and Rita, Bumphus led an NAADD and ICLA attendees. Wristbands will be available for purchase arduous recovery effort that began with the development of a call center to for anyone else interested in attending, with proceeds going to the re-establish critical internal and external communications and quickly Wounded Warrior Project. YOU MUST HAVE A WRISTBAND IN organized temporary offices for the affected institutions. ORDER TO ATTEND THE CONCERT.
ATHLETICS ADMINISTRATION NACDA | 27 EXHIBITOR LIST 1220 Exhibits Engineerica Systems, Inc. Paramount Ticket Company N4A CONVENTION • JUNE 6-9 • JACKSONVILLE, FLA. 360 Architecture Esigningday PBK Sports AAA Flag & Banner Mfg. Co. EwingCole Phoenix Design Works ACS Athletics ExtremeTix Phoenix Digital Action Floor Systems, LLC FabriTec Structures Pointstreak 50/50 N4A WILL WELCOME ESPN COLLEGE adidas America Fair-Play by Trans-Lux Power Ad Company, Inc. BASKETBALL ANALYST JAY Alexander Global Fanatics Retail Group PowerICE Promotions Flying Colors powered Power-Tek Performance Gear WILLIAMS AS KEYNOTE SPEAKER AMI Graphics by Moss PPI Sports, A DME Global N4A is proud to announce Jay Williams as Anthony James Forty Nine Degrees Solutions Company Fuzzy Red Panda Creative Premiere Innovation its 2013 Convention Keynote Speaker. Partners, LLC. Aquatic Design Group GameDay Vision PrestoSports, Inc. Williams will address N4A attendees on ARMS Software Gilman Gear Pritt Entertainment Group Saturday, June 8, at 10:15 a.m. as part of the AstroTurf GLASBAU HAHN Promats Athletics Athletic Business America LLC Pursuant Sports Annual Convention in Jacksonville, Fla. Jay Williams Athletic Edge Global Spectrum Quattro Graphics, LLC by Pivotal Health Solutions Global Sport Connection RDG Planning & Design Athletic Management Go 4 the Goal Registry for Excellence Williams currently works as a college basketball advisor for ESPN and also spends AudienceView Ticketing Grabber, Inc. Sasaki Associates time as a motivational speaker and worked as an analyst on CBS College Sports Balfour Hanlon Sculpture Studio School Datebooks Heery International, Inc. Scorebig.com Network during the course of the 2008 NCAA Men’s Basketball Tournament. He Ballena Technologies BigSigns.com Hilton Hotels Corporation Scoutware was a member of the 2001 Duke National Championship team and earned his Blakeway Worldwide Sport Sales Seating Solutions/Dreamseat Sociology degree from Duke in 2002. Williams was widely considered the best Panoramas, Inc. Hollman, Inc. SequentialT Bob McCloskey Insurance Horner Flooring Company SIDEARM Sports player in college basketball, earning both the prestigious Naismith Award and Bollinger, Inc. Human Performance Signature Announcements, Wooden Award as College Basketball’s Player of the Year in 2002. His prolific Borden Perlman Insurance Institute Inc. Agency ID Shop Sink Combs Dethlefs career was even more amazing given the fact that he accomplished these feats in Brandt Sports Marketing iHigh, Inc. SMG/Savor only three years. He would leave Duke with 2,079 points, good for sixth all-time, (formerly MultiAd Sports) IMG College Seating Sodexo Sports & Leisure Britten, Inc. IMG Learfield Ticket Southern Bleacher Company and would have his jersey number 22 retired at Senior Day. Williams was selected Cannon Design Solutions Spec Seats by the Chicago Bulls with the second overall pick in the 2002 NBA Draft. His CBSSports.com College Independent’s Service Sport Productions Company Sports Bingo, Inc. career was cut short after a controversial motorcycle accident that left him critically Network Choice Hotels International Inflatable Design Group SportsTravel/ injured. Williams stated that he would continue to train and make a return to the Clell Wade Coaches Inflatable Images TEAMS Conference NBA, but has yet to do so. Now he is appearing in college and high school Directory, Inc Innovative Marketing Stahl’s Hotronix Click Effects/Sound & Video Consultants Strategic Marketing Affiliates basketball broadcasts on ESPN as a commentator. Creations, Inc. Inter-Collegiate Athletic Street Characters Coaches By The Numbers Consulting Summit America Insurance Coca-Cola North America Jack Porter Design Services Until March 31 April 1-May 25 May 26-June 10 Collegiate Consulting Jossey-Bass, an imprint of Summit Athletic Media Professional/Affiliate $225 $300 $400 Collegiate Directories, Inc. John Wiley & Sons, Inc. SuperFanU, Inc. K&K Insurance Group, Inc. Synergy Imports Student $100 $150 $200 Collegiate Financial Services The Collegiate Licensing Karl’s Event Services Tailgater Magazine Regular Rate Late/On-site Company- Legacy Lockers Tampa Bay Sports Non-member $425 $525 An IMG Company Licensing Resource Group Commission Complete Merchant LiveU, Inc. Team Fitz Graphics Solutions LSI Industries Terex Additional Lunch Attendee: $40 Concussion Vital Masters Transportation TicketReturn LLC Signs-Pearson McMillan Pazdan Smith Under Armour Additional Beach Attendee: $80 Consolidated Printing, Inc. MetroMedia Technologies Ungerboeck Software Additional Reception Attendee: $100 Contemporary Services (MMT) International Corporation (CSC) Mortenson Construction Universal Fabric Structures, Creative DataProducts Musco Sports Lighting Inc. Credo Reference Mutual of Omaha Insurance UniversityTickets Cypress Risk Management Company UPS Daktronics, Inc. National Association of Sports USA Cheer EXHIBITOR LIST Dant Clayton Commissions (NASC) Veritix As of Press date, there will be more than 150 exhibitors at the Convention this Design Display, Inc. National Ticket Company Volt Athletics Designed Evolution NeuLion Weather Decision year. The floor plan and other exhibit details are available at www.nacda.com. Dimensional Innovations Nevco, Inc. Technologies DLA+ Architecture & Nussli (US) LLC Weldon, Williams and Lick, Interior Design Odds On Promotions Inc. Once again this year NACDA will share one exhibit hall with NACMA, DLR Group Old Hat Creative Wenger Corp - GearBoss NAADD and ICLA. The hall will be open from 4-8:30 p.m., on Thursday, June Drenaline Products/ Olympus Group Winthrop Intelligence Outdoor Aluminum, Inc. XOS Digital, Inc. 13, and 4-7:30 p.m., on Friday, June 14. BagTag, LLC Early Commit Ovations Food Services Zipboard, Inc. eClinicalWorks Paciolan ZOOperstars! For information on exhibiting at the 2013 Convention, please contact Denise Manak at the NACDA office ([email protected], 440-788-7471). A copy of the current floor plan and exhibit details are available under the Convention tab on www.nacda.com. As of March 1, the companies listed below will be represented, either as an exhibitor or sponsor, during the 2013 NACDA, NACMA, NAADD or ICLA Conventions.
28 | NACDA ATHLETICS ADMINISTRATION A Tradition of Excellence The College Letterwinner Program The Jostens College Letterwinner Program was created to be a simple and easy way to honor any of your student athletes. This one-stop-shop program provides your student athletes with a great selection of quality, custom products that celebrate their dedication to earning a college letter—a tradition that can be remembered forever with a memorable keepsake. jostens.com/letterwinner
©2012 Jostens, Inc. 12-0414 ©2013 Jostens, Inc. 13-0265 ©2013 GETTING TO KNOW
Christian spearsNAAC PRESIDENT
POSITION/INSTITUTION: Deputy Athletics Director/Northern Illinois University
NUMBER OF YEARS IN YOUR POSITION: 3.5
ALMA MATER: University of Washington
HOMETOWN: Pasadena, Calif.
Why did you become involved in NAAC: Biggest challenge to working in athletics: I was asked to present at the NAAC Convention at the University of Ultimately, all of us face the task of maintaining our knowledge base with Minnesota. While there I developed a relationship with then NAAC the varied and shifting NCAA legislative agenda. In addition, we all are President, Travis Feezel and then NAAC Convention Chair, Frank Kara monitoring a number of substantial NCAA compliance often noncompl - who advised me to consider getting more involved … I was inspired by iance issues on our individual campuses, while endeavoring to maintain the direction the association wanted to go and I believed in the leadership great relationships with our coaches, staff and student-athletes. Addition - that was just beginning to see the impact NAAC could make within ally, we all have the ultimate goal of protecting the integrity of our colleges intercollegiate athletics. So, I called Judy Van Horn who was just beginning and universities. I think it is the balancing act, managing the multitude of to take the leadership role and I volunteered to serve. responsibilities that are placed on our individual offices, I really think that is the biggest challenge. Favorite part about being in NAAC: Great people work in our profession. The relationships you can build with Most important skill you have developed in your career: your peers and other professionals within our association; they are “real” I can fall asleep in about 180 seconds … I can then wake up ready to go. and “genuine” and they revolve around serving everyone’s best interests and the interests of the university communities we all work within. We Best advice you were ever given: also get a chance to advance integrity within Intercollegiate Athletics and I have two: Never whistle while you pack for a business trip in front of ensure we are doing things the right way and hold each other accountable your spouse. If you know the rules of the game, you can win the game. for our decisions … the people associated with NAAC “get it” and it is inspiring to work with and serve our group. Advice for those looking to get into athletics administration: Find a mentor! Favorite Convention memory: I am going to date myself, but July 18, 2006. At the NAAC Convention at Dream Job: GM for the Portland Trail Blazers or the Seattle Super Sonics Minnesota, we did a Panel Discussion on “Compliance Standards” and whether we could develop compliance standards that professionals in this Twitter handle: @Spears_NIU field could rely upon to accomplish our compliance responsibilities. Three perspectives were sought (Campus: Heather Lyke), (Enforcement: Julie Who would you choose to trade places with for a day: Will Ferrell Roe Lach) and (Infractions Committee: Jo Pututo). We had a spirited discussion that I think helped our association begin to shape what our Three people you would like to have dinner with: “Reasonable Standards” could look like while understanding some of the Barack Obama, Mark Twain and Muhammad Ali potential pitfalls or issues with implementation. It was an interesting debate … and all sides were well represented with vigor.
My favorites
PLACE TO EAT...... Houston’s HOBBY...... Noon Ball (playing hoops with the staff at lunch) SPORTS MEMORY ...... Villanova beating Georgetown BOOK...... The Last Lecture CITY ...... Seattle PRO TEAM...... Seattle Super Sonics (some people call them the Oklahoma City Thunder) TV SHOW ...... Suits (iPHONE/DROID, ETC) APP...... StumbleUpon
GETTING TO KNOW NAACMUSICAL PRESIDENT CHRISTIAN SPEARS GROUP/ARTIST ...... Foster the People CHILDHOOD MEMORY ...... Football at the Rose Bowl HOLIDAY...... Christmas COLLEGE TRADITION/RIVALRY ...... Harvard vs. Yale COLLEGE CAMPUS ...... University of Washington
30 | NACDA ATHLETICS ADMINISTRATION 2013 NACDA & Affiliates Convention Week
June 10-15 Orlando, Florida World Center Marriott Resort
M inority Scholarship Foundation
June 6-9 Jacksonville, Florida Hyatt Regency Jacksonville Riverfront
“Tomorrow’s Leaders Led by Today’s Decision Makers” Registration Now Open • www.nacda.com GETTING TO KNOW
John suarezDI-AAA ADA PRESIDENT
POSITION/INSTITUTION: Director of Athletics/LIU-Brooklyn
NUMBER OF YEARS IN YOUR POSITION: 16
ALMA MATER: Fairleigh Dickinson University
HOMETOWN: Paramus, N.J.
Why did you become involved in DI-AAA ADA: Advice for those looking to get into athletics administration: Was promised free food and drink. Be a very successful business person and know the football or basketball coach. Favorite part about being in DI-AAA ADA: Great knowing that there are 106 other crazy people as myself. Dream Job: NCAA President
Favorite Convention memory: Condoleezza Rice’s speech in 2010. Twitter handle: N/A — see above about not getting fired.
Biggest challenge to working in athletics: Not getting fired. Who would you choose to switch places with for a day: Mark Emmert Greatest accomplishment to date: Not getting fired. Three people you would like to have dinner with: Most important skill you have developed in your career: Only one: The Dos Equis Man. I learned from Management Council that you can discuss crew/rowing for three hours and important basketball issues for two minutes and What you see yourself doing upon retirement from athletics: 17 seconds. Running the LaBoca Vista Retirement Center in Florida.
Best advice you were ever given: If you don’t have a seat at the table, you are probably on the menu.
My favorites
PLACE TO EAT...... Wo Hop (Downstairs) Chinatown – NYC HOBBY...... Golf and trying to find a cab at the Delta terminal at JFK SPORTS MEMORY ...... Pitching at Shea Stadium in college BOOK...... NCAA Division I Manual – cliffhanger on what spreads you can put on bagels CITY...... Sydney, Australia PRO TEAM ...... New York Mets TV SHOW ...... Diners, Drive-Ins and Dives MUSICAL GROUP/ARTIST ...... Southside Johnny and the Asbury Jukes CHILDHOOD MEMORY...... Signing an NLI when I was in the 4th grade HOLIDAY ...... Any day off COLLEGE TRADITION/RIVALRY...... Battle of Brooklyn
GETTING TO KNOW DI-AAACOLLEGE ADA PRESIDENT JOHN SUAREZ CAMPUS ...... LIU-Brooklyn
32 | NACDA ATHLETICS ADMINISTRATION CABMA | CORNER
The 63rd annual CABMA Convention will take place In another change this year we will have only one afternoon of this year in Orlando, Fla., from June 10-13. The roundtable discussions to be held on Tuesday, June 11. We have secured program committee has worked tirelessly during the separate meeting rooms this year for each roundtable discussion which last year to build a program which includes some new will help with noise control and provide a more focused setting for each elements and presentations from an outstanding mix of roundtable. The roundtable topics are wide in scope and will let our college athletics professionals and speakers from members interact in small groups to allow for specific issues to outside of our industry. Eric Roedl be addressed.
This year marks the first time the Global Business Other presentations will feature Curt Krizan, CFO of the Tostitos Fiesta Travel Association (GBTA) will hold a workshop Bowl, who will discuss the bowl system and bowl game operations; tailored to sports travel best practices on the front-end Kathleen McNeely, CFO of the NCAA to provide an NCAA financial of the CABMA Convention. The GBTA Workshop will update; and Christian Spears, senior associate athletics director at be held at the Orlando World Center Marriott Resort on Sunday, June 9, Northern Illinois University and President of National Association for and Monday, June 10. This workshop is a great educational opportunity Athletics Compliance (NAAC) will lead a discussion of the financial and interested participants can register for the GBTA workshop at the impact of new NCAA legislation along with an overview of the NAAC same time as registering for CABMA. Certification Program.
The CABMA Convention will kick off June 10, at 1 p.m. following the Our final session of the week will be a panel discussion including GBTA workshop with the 5th Annual Doug Beard Memorial Golf NACDA Past President Dan Guerrero from UCLA, and NACDA Officers Tournament, which will be played at Hawks Landing Golf Club on the Kevin Anderson from the University of Maryland, Mike Alden from the property of the World Center. The golf tournament will be followed by a University of Missouri, Jim Phillips from Northwestern University, Tim welcome social open to all Convention attendees, exhibitors and sponsors. Selgo from Grand Valley State University and Don Tencher from Rhode Island College to discuss “Intercollegiate Athletics: ‘Business as Usual’ Is We are excited to welcome Bill Butterworth as our opening speaker. No Longer Business as Usual.” This panel will be an outstanding Butterworth is a renowned corporate leader and motivational speaker opportunity to hear from and interact with some of the outstanding who has addressed leaders from many Fortune 500 companies, twenty- leaders in our industry today. six NFL teams and more than a dozen MLB teams. Our evening activities will include a Rookie Reception for all of our first Another new feature of this year’s Convention will be an optional Speed time members on Tuesday, June 11, followed by our annual social Networking session which will be held during the standard lunch break outing to be hosted at the Hard Rock Cafe, located at Universal Studios on Tuesday, June 11. This will be an outstanding opportunity for both City Walk. The social outing will feature an interactive DJ within the newcomers and veterans to branch out and meet new people in a fun John Lennon Room and Terrace and promises to be a great time. and highly interactive setting. Lunch will be provided to all participants and registration for this session will be an option during the CABMA The CABMA Executive Committee is also excited to have the continued registration process. support of several of our long time major corporate sponsors. Our title sponsors continue to be Paciolan, UPS, Weldon, Williams and Lick, Paciolan, a long-time sponsor of the CABMA lottery breakfast, will focus Consolidated Printing, Sodexo Sports & Leisure and Borden Perlman a presentation to our group on strategies for maximizing revenue and Insurance Agency. We are excited to welcome Go Ground to our list of containing costs. We are also fortunate to have Cheryl Levick, director title sponsors this year as well. CABMA is also fortunate to have of athletics at Georgia State University, with us to discuss her continued sponsorship support from Anthony Travel, Collegiate professional experiences and leadership of Georgia State through a Directories, Inc., Miami Air International and Summit America/ period of rapid growth. Steve Cole, associate athletics director from The American Specialty Insurance. College of William & Mary and experienced health care consultant, will discuss health care risk and cost management strategies. Chris The CABMA Convention offers many outstanding opportunities for Prindiville, an experienced licensing professional with Fermata Partners, attendees and their respective athletics departments. We have a great will join us to provide an overview of trademark licensing and trends in agenda planned for 2013 and hope that you will join us in June! the industry. Kelly Mehrtens, deputy athletics director at the University of Maryland, will discuss leadership in a rapidly changing and Eric Roedl is the executive senior associate athletics director at Oregon
financially challenging landscape. and the 2012-13 CABMA 1st VP. R E N R O C | A M B A C
FOLLOW US @ twitter.com/CABMA_athletics
WWW.CABMA.COM NACDA | 33 CEFMA CORNER
Spring is upon us and March Madness has just wrapped and his team managed through to get that outstanding facility built. In up. The hustle and bustle and hard hats of new projects addition, there will be a great table top exercise focused on security are in full swing. And the Fifth Annual CEFMA threats to engage and involve the membership. Convention is around the corner. This will be a special year as we celebrate our fifth anniversary and so many The Convention will also include several roundtable discussions. Topics of you have been a part of this great journey. This year’s include Capital Planning and Construction Projects, Marketing and Convention will be held June 11-13, at the World Tim Wise Events working together to produce successful events, Fundraising for Center Marriott Resort in Orlando, Fla. Facility Projects, and Hosting NCAA Championship Events. As well, you can’t be in Orlando without having Disney as a part of the experience. This has been another exciting year of collegiate Yes, you heard me right, Disney. So get ready for that magical experience. athletics and our members play a significant role in the success of every sporting event. From the pre-planning New this year, we will be recognizing a Facility/Event Manager of the of August and Customer/Guest Service training, to the interaction with Year, sponsored by GameDay Consulting and a Diversity stipend the fans and donors and student-athletes: From hosting a successful recipient. These are two great initiatives to recognize our members. national championship in South Florida, to managing the never ending Thanks to Andrea Williams for leading the charge on the development of basketball crowd rushing (No one wanted to be No. 1). We are in the these new recognitions. thick of the excitement. With the economy on the bloom and the great addition of new facilities on your campuses, it is a very exciting time to On behalf of the Board of Directors and Officers we are excited to be a collegiate administrator. celebrate our Fifth Anniversary with each of you and looking forward to seeing you at the Welcome Reception and the Meet and Greet Breakfast. This year’s Convention will be highlighted by Alex Martins, CEO of the Orlando Magic. Martins will provide insight into the process of the Tim Wise is the senior associate AD for facilities and event operations at construction of the beautiful Amway Arena and all the elements that he Miami (FL).
CEFMA CONVENTION JUNE 11-13 WORLD CENTER MARRIOTT RESORT CEFMA CORNER
34 | NACDA WWW.NACDA.COM/CEFMA COSIDA | CORNER
THE ONGOING DIVISION III COMMUNICATIONS We’re also enthused about another partnership, the broad-based NCAA INITIATIVES AND PARTNERSHIPS Division III/CoSIDA Strategic Communications Working Group. It’s Sports communications directors at any level lead a rather chaired by past D3SIDA board member Ann King of The Sage Colleges anonymous existence. That’s especially true in the NCAA (N.Y.) and includes D3SIDA 2nd Vice President Ira Thor of New Jersey Division III, where it’s been suggested that serving as an City University. It also includes Division III Management Council SID is the athletics equivalent of life in the Federal members Steve Nelson, athletics director at the University of Wisconsin- Witness Protection Program. Superior, and Portia Hoeg, athletics director at Allegheny College (Pa.); Larry Happel Division III Commissioners Association members Chuck Yrigoyen of the Yet, while keeping the lowest of profiles, those of us Iowa Intercollegiate Athletics Conference and Patrick Summers of the fortunate enough to have such a position love what we New England Women’s and Men’s Athletic Conference; a national do. Cryder Rinebold strategists visited with a group of Student-Athlete Advisory Committee member, Nafeesa Connolly of Division III SIDs while conducting research for CoSIDA Simmons College (Mass.); and NCAA representatives Louise McCleary, last summer. They were struck by seemingly contradictory, but consistent, Director of Division III, and Kat Krtnick, assistant director of responses. The athletics media relations professionals’ level of concern communications at Copeland. about the long working hours and sacrifices the job demands was exceeded only by their passion for their work. Serving as an athletics One tool the group is using is a survey conducted by D3SIDA last summer, communications professional isn’t a job, it’s a lifestyle. And many of us can’t largely through Thor’s tireless efforts. Based on a groundbreaking survey imagine doing anything else. created by Blake Timm of Pacific (Ore.) in 2005, it revealed that nearly half of Division III SIDs work between 60-90 hours per week. And more than Well under the radar, exciting things are going on in our profession. half are still in one-person shops, just as they were 30 years ago. Nowhere is that more true than in Division III, where CoSIDA Executive Consequently, the NCAA/CoSIDA group is studying workloads and Director John Humenik has aggressively worked to create partnership looking at rethinking staffing models to reflect the mushrooming demands opportunities. He and the group’s energetic 2nd Vice President Eric of the digital age that are causing an alarming number of Division III SIDs McDowell, of Division III Union College (N.Y.), reached a milestone over age 35 to leave the profession. when they were asked to address the Division III delegation at the NCAA Convention in January. We could ask for no finer spokesmen for The group is exploring other innovative notions, including: our profession. • the creation of an athletics communication certification process, with better access to continuing education opportunities; Our own group, the Division III Sports Information Directors of America • increasing SID involvement in departmental and institutional (D3SIDA), was formed in 2008 for Division III athletics communications strategic planning; professionals, including nearly 550 who are CoSIDA members. Just as it • development of a strategic communications best practices would be inaccurate to assume that student-athletes land at Division III document; institutions simply because they aren’t good enough to compete in Division • proposing that SIDs be allowed to serve on NCAA committees. I, it is wrong to think that SIDs view Division III solely as a stepping stone to the bright lights of a BCS program. We value the Division III experience, Division III will never claim more than a sliver of the sports media where athletes are not only treated like other students, they are like other spotlight. Division III SIDs know that if they get a call from Sports students. Most just happen to have better 40-yard dash times. Illustrated, it’s probably about a subscription offer. Yet as communication professionals, they also know that their work is no longer just about scores So it was with great enthusiasm that we embraced one of our first and highlights. The Division III Model Strategic Communications opportunities to stretch our legs as an organization, by partnering with the Document notes, “As new forms of technology and communication NCAA in promoting the Division III Identity Initiative. Jack Copeland continue to emerge, the role of the athletics communicator demands a coordinates the program for the NCAA and he’s reached out to Division significant expansion beyond traditional tasks … (they are) III SIDs in every way imaginable to help us drive the initiative forward. communicating a mission and brand instead of simply pushing The process demonstrates the benefits of college athletics decision-makers information … There are many opportunities to develop a more partnering with SIDs. Familiarizing those on Division III campuses with comprehensive communications strategy for athletics.” the strategic-positioning platform, promoting the division’s values and key messages, speaking with one voice — who better to implement these D3SIDA members stand ready to partner with NACDA and other strategies than Division III’s athletics communications professionals? leadership groups as we jointly tackle a range of intercollegiate athletics
D3SIDA helped the NCAA connect with its membership with several challenges and opportunities. We look forward to seeing you in Orlando in C O
ideas, notably including Division III Week, coming again April 8-14. June for the NACDA & Affiliates Convention and CoSIDA Convention! R E N R O C | A D I S Meanwhile, the NCAA provided additional funding to expand CoSIDA’s signature program, the Academic All-America program, creating separate Larry Happel is the communications director and sports information teams for Division III, thanks to the efforts of Division III Vice President director at Central College (Iowa). He also serves as the Chair of CoSIDA’s Dan Dutcher. Division III-SIDA Committee.
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MAKING A CHANGE: who will thrive in the campus environment, and recruit student-athletes REPLACING A HEAD COACH who will be able to financially afford the institution. Our coaches had Change is never easy. However, it is the nature of our not done a good job of this over the years. business that we sometimes recognize that we must make a change in an athletics program to improve the The final aspect that I examined was how the program was perceived athletics experience of our student-athletes. Making a within the campus community and the community at large. Within the change in a “high profile” sport will certainly bring campus community, I found that there were negative feelings about the Chris Snyder more scrutiny from the media, campus community and program that mostly centered on the wins and losses. Within the the community at large. While the questions, rumors community at large, there were many positive feelings mainly attributed and speculation swirl around campus as to whether or to the players and coaches’ involvement in numerous service activities. not a change will be made, as the director of athletics After much thought, I decided to recommend that we make a change in it is imperative that you step back and carefully review the leadership of the program. all of the circumstances that surround a particular program. Unlike the “high profile” sports at the Division I level where coaches are replaced After consultation with the President, the decision was made. Our in large numbers each year based on the number of wins and losses, university was going to make a change. The President appointed a revenue potential and media exposure, at the Division II level, you must search committee, which I would chair, made up of individuals from look deeper into the program. various areas of campus. I immediately established a timeline for us to complete the process and had the commitment of the President and the While there is no question that wins and losses are important at our search committee members to meet this timeline. I immediately level, should that be the sole factor in determining if a change needs to informed the current team members of the change and of our timeline. be made? It is my belief that Division II athletics is much more than wins and losses. Division II is truly about “life in the balance” — success in As you might expect, a change in a “high profile” program generated competition, success in the classroom and success within the many applications. As a committee we reviewed all of the applicants to community. When faced with making this type of decision this past fall, develop our “short list” of viable candidates for a phone interview. I then while I examined the wins and losses during the past five seasons, I provided the committee with the following list (no particular order) to needed to ask more questions. Was our team competitive week in and measure the candidates as we conducted our phone interviews and to week out, but just fell short? Were there extraordinary circumstances use when we moved to on-campus interviews: that had a negative effect on our team? Was the university providing the necessary resources for the program to have success? It did not take long • Proven ability to recruit and retain quality student-athletes for me to find answers to these questions. To be brief, I found that we • Recruiting philosophy had not been competitive in many of our games, there were no • Coaching experience — preferred head coaching experience extraordinary circumstances (other than injuries that every program • Quality of institutions where previously served seems to suffer), and yes, the university was providing the necessary (academic and athletics) resources to have a successful program. • Success of on-field performance • Familiarity with Division II and our conference Even though I knew these answers were correct, I felt I needed to • Familiarity with our recruiting geographic footprint continue to explore and ask more questions before making a decision. I • Perceived adaptability to our campus environment looked at our depth chart and realized that we were playing a bunch of • Philosophy of athletics in the total student-athlete experience young players. This realization only generated more questions. The • Ability to market and promote the program most obvious question was why are we playing so many young players? • Fundraising experience I struggled to understand that after four recruiting seasons, why was our starting line up filled with first and second year players? I then went We completed our phone interviews and brought three candidates to back and reviewed previous rosters and wondered what happened to all campus for in person interviews. After the last interview was completed, of those players that were first year players four years ago, and why are I met with our President to gain her insight as she met with each they not seniors playing for us now? The answer was really simple: our candidate. The committee then met to make our recommendation. We major issue within our program was recruiting and retention. I came to agreed on a candidate and made an offer the following evening. After a believe that our current coaching staff had not done their due diligence few days of negotiations between our candidate, myself and the in recruiting. While they recruited many talented athletes, they simply President, our offer was accepted. We have secured our coach and met were not a fit for our university and soon had left the program and the our timeline! university. After reviewing why players left, I found many were academic casualties, some were not satisfied with campus life, some were Thank you to the D2 ADA and NACDA for allowing me to share dissatisfied with playing time, some were homesick, and yes, there were these thoughts. some financial reasons for leaving. I feel that a coach must recruit athletes who will be successful academically, recruit a student-athlete Chris Snyder is the executive director of athletics at Seton Hill. D2 ADA | CORNER
36 | NACDA WWW.DIV2ADA.COM FCS ADA | CORNER
SOCIAL MEDIA EDUCATION IS ONGOING TASK student may have a long-term effect. Such ill-advised actions may It was just a few years ago when Facebook swept cause someone to lose a scholarship and/or be harmful to their across the college athletics landscape. Athletics employment status. administrators across the country were puzzled about how this new media phenomenon would affect We also try to educate our athletes on advantages of social media, their campuses and student-athletes. such as networking. Just about every industry has a Facebook or Twitter page and having a positive social media image can enhance a Ron Strollo Unfortunately, there were numerous negative person’s job opportunities. incidents that caused administrators to start monitoring the Facebook pages of student-athletes You can’t go anywhere nowadays without seeing a company’s and implementing educational programs regarding Facebook address or Twitter handle. At games, at the grocery store or social media. Although many Facebook issues have the mall, social media marketing is everywhere. subsided, Twitter has now become the new media outlet of choice and new issues have emerged. With the revolving door that is college From those days of uneasiness at the genesis of the Facebook athletics, educating our student-athletes and ourselves is a never- explosion to now, the perception of social media has taken a 180- ending process. degree turn. It has gone from being banned at some places to being a vital component in our marketing plans. Our marketing director and I, for one, am not the social media guru (much to the dismay of our media relations staff have been using social media to promote our media relations staff) but I realize the significance of a positive social teams for more than four years, and each year we delve deeper into media reputation. Therefore, I feel social media education is vital not each platform. We joined Facebook in 2008, but from the summer of just for our student-athletes, but our staff as well. 2012 until February 2013, our Facebook “Likes” more than quadrupled from 2,900 to nearly 12,800. Since joining Twitter in Although our student-athletes are usually between the ages of 18 and 2009, @YSUsports has been followed by more than 3,100 people. 22 and are considered young adults, they are YOUNG. We must remember that sometimes young people do foolish things that, in Those two platforms help us tremendously when reaching our fan their mind, are harmless and fun. But that “fun” can lead to trouble. base. When we advertise game promotions, ticket sales and This is where our education comes into play. fundraising events, our fans are notified instantly through those mediums. We get to control our message and image while engaging This year, we instituted a social media educational seminar for each of our fans. Just recently we started Instagram and Pinterest accounts to our teams administered by our compliance staff. During these help showcase and highlight our university, student-athletes and meetings, our student-athletes watched a power-point presentation gameday atmosphere. that outlined our social media policies and repercussions of violations and provided examples of poor social media judgment. Our media When we played and upset Pittsburgh, 31-17, in football on relations staff also advises our student-athletes regarding social media. Sept. 1, 2012, #youngstownstate was the seventh-most trending topic on Twitter that night, and ignited a 53 percent growth in followers We informed our student-athletes that “before participating in any from August 2012 through January 2013. social media activities (e.g. Facebook, Twitter, blogs, etc.), understand that anything posted is available to anyone in the world. Social media is here to stay and it will continually grow from year to Any text, posting or photo placed on a social platform is completely year. New platforms will mean new challenges and new out of your control the moment it is placed — even if you limit access opportunities. It is up to us to try to stay ahead of the curve. We must to your site.” They were also notified that Facebook and Twitter pages continue to provide the necessary education for our student-athletes were going to be monitored. so they can enjoy an outstanding college experience. Continuing social media education for us helps in that endeavor. I want our student-athletes to be active on social media, but they need to be cognizant that they are some of the most visible Ron Strollo is the director of athletics at Youngstown State and the representatives of our institution. Social media missteps as a college 2012-13 FCS ADA President. R E N R O C | A D A S C F
WWW.FCSADA.COM NACDA | 37 I-AAA ADA | CORNER
IT’S ALL ABOUT THE BAGELS! contribution and those asked to contribute must have a connection. A good Early in my career as an athletics director, I was approached relationship always helps, but at the center of it all is a belief that what you by two students (Shane and Jackie), who were selling are asking has lasting value and something that the contributor will be proud bagels as a fundraiser to support their community service to support. work in Appalachia. In college sports today we are asking our stakeholders to support many things. Since I was working at a Catholic/Jesuit institution, this Don DiJulia To be considered a “strong and loyal” supporter of an athletics program, there struck me immediately and posed a real question. If must be a love and passion and a yearning to be involved. Things such as: a service is a core value in our educational institution, then love for the sport; a passion and excitement to inspire others to succeed; and why are these students selling bagels to support this a desire for excellence, growth, improvement and success. At some of the work? I assumed the institution was helping to fund this Catholic/Jesuit institutions, we call that the Magis — live greater, the more, not project, too, but found out that this was not the case. The just in quantity, but in quality. students were expected to fund their Appalachia trip 100 percent of the way themselves. Most of you could write a book on how to generate resources in a multitude of ways. We are fortunate in our profession to have multiple revenue streams The immediate contrast to me was that, in athletics, we provide per diem meal to pursue: NCAA revenue sharing, conference revenue sharing, ticket sales, money to student-athletes on a regular basis, some of which are university fund raising, corporate sales and royalties, etc. I believe we are in an age that funds and some through various external funding. As on many of your donors do not want to support the general term “operations” like they used to. campuses, student-athletes do a great deal of service work in the community. Most of the funds needed to do this are provided by the athletics department This means we are challenged to present them with an end goal at the heart of as part of our “Mission” for student-athletes to learn to provide opportunities our mission — targeting a project they can be proud of; something that to those less fortunate. resonates mission and purpose; something personal. That is why so many of you raise funds for scholarships and coaches’ positions — it’s personal. Many We are all committed today to provide life-skill opportunities for the many of the strategic plans in place at your institutions to generate revenue are students we work with. Do the student-athletes really understand and outstanding and your end results are the metric to show progress and success. appreciate the responsibility they have in providing such service? Do they realize that they don’t have to sell bagels to provide all of their needs? Were Shane and Jackie selling bagels so you can enjoy them or were they selling a mission? When we want to accomplish an objective, then we need to To ensure that they understand this, we commonly have a reflection period … (you fill in the blank). before and after some of our community service projects to help achieve this end. We need to keep it fresh, creative and alive. Are we getting to the margins by asking people to support an extra-curricular activity or a co-curricular activity? What is our true Mission? And how much of what we do must have a “margin” Are they paying or contributing to something OR investing in developing a to accommodate these activities. Mission vs. Margin. One must have both — champion? Blending mission into our pursuit of the margin is the challenge. The financial margin of funds is necessary to support the Mission. No Margin = No Mission. Take a look at this matrix used by Roy Shafer, former CEO of Cosi and used at Universal, Burger King and Busch Gardens. Can it be applied in higher How many times are we drawn to the “line” of how to spend our funds on a education and college athletics? regular basis? Does spending these funds absolutely support the Mission to “Develop Everyday Champions?” 3 4 1 2 Since collegiate athletics today is in many cases the public face of our institutions, we must be steadfastly conscious of doing the right thing when it Place everything you do into one of the four quadrants: 1) low mission/low comes to preserving the image of the university. Yes, there is an arms race in margin; 2) high mission/low margin; 3) high margin/low mission; and 4) high many facets of what we do. The pressure to keep up and achieve success is mission/high margin. Stop doing the 1s. Identify which 2s and 3s could be 4s paramount in our Mission. Yet at the same time, we must be mindful of the and add the most value. Then develop a plan to move them. Take the rest of fiduciary responsibilities we all have — using university and externally the 2s and 3s and put them out in the Parking Lot until you have a better idea generated funds to support the core values and Mission to which we aspire. about how to make them 4s. It’s often easier to say “Not now” than “No.” Maximize and grow the 4s! A simple, but not easy, way of moving toward No Margin, no Mission! sustainable success. - Roy Shafer, former CEO, COSI Now that the mission is outlined — assist those in Appalachia, help students learn and grow, “Develop Everyday Champions,” and so on, do we have a Who are our Shane and Jackie? And what are they asking? What is your game plan to develop a margin? Mission? And, does part of that Mission contain an objective to create a Margin? Generating resources is common in everyday walks of life — schools,
I-AAA ADA | CORNERchurches, hospitals, youth activities, buildings, etc. People who ask for a Don DiJulia is the director of athletics at Saint Joseph’s.
38 | NACDA WWW.DIV1AAA-ADA.COM ICLA | CORNER
The Annual ICLA Convention will be here before you There have been some changes within the industry during the past few know it. The planning committee has been working on years, with some universities doing research on their brand and making finaliz ing a great agenda, so I hope you plan on strategic decisions to manage their rights by product category and attending as we set another record year for membership distribution channel. By taking deliberate steps such as this, universities in our association. can take a proactive approach in managing their brand and how it will be presented in a variety of distribution channels. By listening to licensees and The focus of the agenda this year is on branding and Marty Ludwig retailers, and analyzing information provided by both, you can determine marketing, which is particularly relevant considering where your brand stands compared to your goals, and then evaluate what events that have occurred during the past year such as options you may have to help achieve them. corporate responsibility matters, exclusive or semi- exclusive licensing agreements and their impact on the For some universities, product category management makes sense to retail community, or even conference realignment. help ensure stability with licensees to commit resources to help increase They’ve all had an impact on the industry and our visibility and distribution for their respective brand. Others prefer not to respective brands. limit the number of licensees to encourage growth of their brand through competition between licensees to maximize distribution of When thinking about what to write as a primer for the Convention, I kept merchandise as much as possible. Neither approach is necessarily right coming back to the basics, the “3 P’s” of licensing (Protection, Promotion or wrong, since each decision is dependent on the circumstances at each and Profit). These essential elements are the foundation of any licensing institution. The important thing to remember is to take an honest program, and guide us to achieve the goals we have for our respective approach to evaluating your brand, and then look for ways to achieve brands. With that in mind I’ll touch upon each category to review how they the goals for your institution. play into what we do, and why we do it. Hopefully this will help you consider where things stand on your campus as we get ready to start Profit another year sure to be full of challenges and opportunities. The final “P” is what most people on campus eventually evaluate us on, profit. The protection and promotion elements of licensing are easily Protection forgotten as universities continue to look for new revenue to make-up for The first objective for any licensing program should always be to protect shrinking budgets. Keep in mind that the value of your university’s brand the brand. A brand gains value over time only by maintaining consistency includes much more than just the income from royalties on licensed in what it stands for, and the resources devoted toward protecting it merchandise. There are other partners on campus who gain value from the signify the value you place in it. Sometimes protecting the brand means university’s brand such as media rights partners, the alumni association, or evaluating the rights your university has in its marks to ensure you have other affiliate organizations such as healthcare partners or regional appropriate coverage to provide legal recourse against others who seek to campuses. These areas may not provide income through the licensing benefit from them without permission. Other times protecting the brand program, but they rely on the strength of the university’s brand to connect means communicating policies with others, whether it be with internal with their constituents. constituents, external partners, or the general public to preserve the integrity of your university’s marks and the goodwill that is associated Licensing administrators must take a wider view of their university brand with them. and communicate with constituents both on and off campus to avoid being stuck in a silo and potentially limiting value or opportunities. The key As the world continues to get smaller with a global supply chain, the thing to remember with any brand management decision is to think in a evolution of technology and the immediacy of social media, you must be global perspective and what would be best for the long term. As I noted vigilant about who has access to your university’s marks. It’s important to earlier, a brand’s value is assessed over time, so each decision made can ensure there are policies in place addressing the potential uses of your either enhance or detract from the brand’s value; therefore, it is important university’s marks to maintain consistency with brand standards as well as to take deliberate steps and continue to evaluate where your brand stands enforcement of your rights. By having established policies and a consistent in relation to your university’s goals over time. By doing this you should be approach to managing your university’s rights, you’ll add strength to the able to stay engaged with partners who can keep your brand healthy and brand and help build relationships with others that will enhance its value thriving well into the future. over time. I hope you find this quick review of the basics of licensing useful. The Promotion industry continues to change, so we must keep pace and keep learning to While protecting the brand inevitably leaves many of us being called a stay ahead of the curve. I hope you plan to join us for the Convention and
“logo-cop,” we are equally cheerleaders for our respective brands. As I look forward to seeing many of you in June. R E N R O C | A L C I licensing professionals, we will never score the winning points for any of our teams or develop the next great technology in a classroom, but we are Marty Ludwig is the director, trademarks and licensing at Cincinnati and charged with promoting the university brand in as many outlets possible the 2012-13 ICLA 1st Vice President. to help increase the visibility for our institution. This can be done in a variety of ways, but most typically it occurs through relationships with licensees and retailers. FOLLOW US @ twitter.com/ICLAlicensing
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ATHLETICS DIRECTORS’ RESPONSIVENESS TO As these success factors are analyzed by stakeholders, I firmly believe that the DEPARTMENTAL STAKEHOLDERS level of support will increase from the stakeholder groups. The central In America today, the responsibilities and leadership roles stakeholders will increase their levels of support either to help the of Division I-A intercollegiate athletics directors are sustainability of the past success for the future or to continually increase the undoubt edly changing. The dynamic and organizational level of success of the athletics department. As central stakeholder ties structure of intercollegiate athletics has changed strengthen within the athletics department it is reasonable to assume the dramatically as institutions struggle to improve their relationships with the athletics director will grow also. competitiveness. The role the athletics director plays in the Derrick Magee success of inter collegiate athletics programs at the FBS Clearly, managerial expertise and business acumen have become such level has transitioned from being just a primary organiz - essential characteristics for athletics directors of major collegiate programs ational manager to part organiz ational manager and that the long-standing career path of player to coach to athletics director is manager of stakeholder constituency groups. no longer sufficient. As the lead position of FBS institutions has transformed into a pure operational manager, so has the stakeholder groups that the In the past, ADs were selected primarily for their playing or coaching skills athletics director has to address. These internal and external stakeholders and were assumed to possess the requisite knowledge or skill level to continue to grow in numbers as intercollegiate athletics departments move perform in largely public relations capacities. As the landscape of to a more business based model. The question then focuses on how athletics intercollegiate athletics has changed during the past 20 years, so has the directors on the FBS NCAA level determine who the central stakeholders are complexity of the departments and its stakeholders. According to Dutch they must address in order for the intercollegiate athletics departments they Baughman, executive director of the D1A Athletic Directors’ Association, preside over to be successful. “The bigger issue now facing athletics directors is the increasing number of stakeholder groups that can influence the success or failure of the According to Watkins and Rikard (1991), athletics directors are responsible department. During the last 10 years, these groups created a bearing on the for program development, personnel selection and assessment, financial athletics director and the department’s ability to move forward” (Brooks, development and implementation, facility planning and coordination, 2005, p.12). However, very little is known about how intercollegiate fundraising, marketing, and a host of other responsibilities. In fulfilling their athletics directors meet the needs of various stakeholder groups. multiple roles, athletics directors interact with a number of internal and external stakeholders. Intercollegiate athletics has become an increasingly visible arena in higher education. Intensified marketing of college athletics, greater involvement of This diverse group of stakeholders that athletics directors interact with can college presidents in the governance of college sports, and frequent charges of influence departmental operations in various ways. Jackowski (2007) impropriety are major departures from past practice which reflect new levels of asserted that athletics directors should foster relationships with several broad exposure. The highest level of intercollegiate athletics resides on the FBS level, stakeholders to enhance the operation of athletics departments. The role of and the 123 institutions that compete at this level play a vital role in the culture the athletics director and how much influence is exerted by stakeholders can on their collegiate campuses. The individual charged with the responsibility of be influenced by the president of the institution. However, there has been an insuring the management and leadership of the athletics depart ment is the absence of studies on how athletics directors respond to their multiple athletics director. Given the vital role of the athletics director, researchers have stakeholder groups’ central to fulfillment of their job responsibilities and conducted studies which have focused on their career patterns, leader behavior departmental goals. and organizational climate, leadership styles and characteristics, leadership perspectives, qualifications, responsibilities and duties, management An athletics director has to make decisions that can result in increased competencies, and effective athletics fundraising models. attention from the media, criticism from stakeholders within and external to the campus and pressure from boosters or other high profile institutional In order to look at how stakeholders are central to the success of an athletics supporters. The high profile nature of the role of the athletics director department and debate intelligently about the impact of these stakeholders coupled with responding to the needs of multiple stakeholders could lead on the success of an athletics program we must first define the word success. to varying levels of stress. In addition, stress could occur as the athletics This definition of success will not be found directly in the Webster director responds to various stakeholders who may have competing Dictionary, but in the philosophical term that is represented by interests. Inadvertently, the various constituent groups magnify the intercollegiate athletics departments. Success can mean multiple things to pressures that contribute to the overall stress of athletics directors in multiple people. One definition of success can be judged by financial fulfilling their job responsibilities. strength — whether the athletics department can make its bottom line. We know that this definition of success is very important because about 80 Researchers have advocated for further study on athletics directors’ multiple percent of intercollegiate athletics departments operate in the red each year. roles and interactions with stakeholders. However, to date, little light has A second definition of success can be determined by the amount of wins vs. been shed on how athletics directors negotiate their multiple responsibilities losses a program has in its sponsored sports. We know that this definition of and constituents and how their interactions with various groups may vary. success is important because everybody wants to be associated with a winn - The position of athletics director is and remains one of the most essential ing program and the tradition of winning over a period of time, will actually positions within the athletics department and can directly influence the level lead to success. Finally, there is a great debate that a departments conference of success an institution may have. affiliation will directly enable it to become successful. The trend is that the
MOAA | CORNER institutions in the major or Bowl Championship Series (BCS) conferences Derrick Magee is the senior associate athletics director/business affairs at will have direct success as part of their affiliation with that conference. Alabama State. 40 | NACDA WWW.MOAAWEB.COM N4A | CORNER
This year has been one of the best years I have ever I am very excited about our Convention this summer. Carla Winters witnessed for professional growth in our organization. and Dan Brinkman have done an excellent job of planning a Our transition with NACDA has been very exciting wonderful program. We will have numerous educational opportunities and smooth. In late January, our Board of Directors as well as time to socialize as an organization. What would a trip to met in Marco Island, Fla., and conducted our mid- Florida be without a visit to the beach? With that in mind, we have year meetings. planned a trip to the beach for a sunset dinner and time of fellowship.
While in Florida, I had the opportunity to deliver a Bart Byrd I am thrilled to announce that our guest speaker this year will be an message about the current state of N4A to NCAA excellent opportunity for our membership to grow professionally. Jay President Mark Emmert and the NACDA Executive Williams, current ESPN TV announcer and former Duke basketball Committee. I am excited to say that we are on pace to player, will deliver a message about what his experience was like as a set an all-time high in total membership. We are college and professional athlete and how his life has changed after his currently at 1,112 members and we will likely surpass career ending injury. This will be a keynote speech that could change our previous record of 1,124 well before our your professional career. Convention this summer in Jacksonville. Also, the NCAA academic staff will be present this year to deliver two I also am very pleased to announce that our Board of Directors approved key sessions on NCAA academic rules and regulations. They will also a new McLendon Scholarship in the amount of $10,000 in honor of our inform us of any legislation changes that will affect our profession. current and past N4A members. This is an outstanding opportunity for our organization to provide an opportunity for a young minority Our leadership has done an excellent job during the past five years of professional that wants to attend graduate school and enter into the developing young talented leaders in our professions. I want to encourage profession of athletics administration. At the same time, our Board you to consider taking part in this year’s Professional Develop Institute decided to name two $5,000 scholarships for young professionals in our (PDI). PDI is a wonderful opportunity for individual growth. Another organization. These scholarships will be voted on by our Board to select opportunity to gain valuable experience is through our mentor program. candidates that are looking to enter into the academic advising area. I Please consider participating this year as either a mentor or mentee. truly believe that this is an exciting time for our organization. I look forward to seeing everyone on June 6-9, in Jacksonville, Fla. This In early February, Jim Pignataro and I went to Indianapolis to speak with is always a highlight of my year and I encourage everyone to make plans the Academic Cabinet. This is the fourth year that we have presented to to gain this valuable professional experience. I have enjoyed the them about our organization and our concerns over key NCAA opportunity to serve as your President. I have learned a great deal from academic issues. I believe that our organization is making huge strides my experiences. I want to encourage everyone to get involved this next toward influencing key academic legislation. I want to continue to year with N4A in some capacity. I am confident that it will be a very encourage our organization to discuss key legislation at our conference valuable experience for you as well. Best wishes on having a successful meetings, regionals and national convention. We are the professionals in spring semester both academically and athletically. the trenches. I believe that our organization is in a great position to help the leaders of college athletics make the best decisions that affect the Bart Byrd is the associate AD for student-athlete services at Baylor and student-athletes we work with on a day-to-day basis. the 2012-13 N4A President. R E N R O C | A 4 N
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As the NCAA strives to reduce the size of the Convention in both formal and informal settings to introduce manual, eliminate rules that are unenforceable or themselves and demonstrate the most up-to-date compliance incon sequential and implement a new regulatory solutions. New NAAC members can register to attend the off-site culture, compliance administrators are scrambling to “New Member and New Professional” dinner outing, which will take protect against unintended consequences and place after the Welcome Reception. What better way to advance your update campus policies and procedures. With career than by meeting a mentor? information available 24 hours a day on social media sites and seemingly endless updates through Lindsey McDonnell The Program listservs, the burden of managing the change may The only thing that rivals the quality of the people you will meet at seem insurmountable. While change is constant, so the 2013 Convention is the quality of the information that you will too is the value of developing relationships and take back to your campus. NAAC is committed to providing its sharing face time with colleagues. There is no better members with practical applications of legislation and best practices place, and no better time, to network and share for compliance offices. Four general sessions will be dedicated to ideas than at the 2013 NAAC Convention in issues that impact all levels and divisions of the NCAA. Speakers will Orlando, Fla., on June 12-13. Quite simply, this year’s Convention — include compliance professionals, athletics directors, members of the its attendees, speakers and diverse programming — is the most Division I Rules Working Group, NCAA staff members and outside effective way to prepare and improve your compliance office, and consultants. Nine breakout sessions will provide the opportunity for advance integrity on your campus. leaders in our field to share a behind the scenes look at how they are preparing for the change on their own campuses. Presenters will The People share specific information that you will be able to put into use On the first day of the 2013 NAAC Convention, guests will be treated immediately upon returning to your campus. To learn more about to a keynote address by bestselling author and former student-athlete specific sessions and presenters, visit www.nacda.com and view the Jon Gordon. Gordon’s message about building positive relationships Convention agenda. will be echoed throughout the Convention. This will be obvious on Wednesday evening when all NAAC guests are invited to a The Process complementary Welcome Reception. Nearly 300 compliance pro - The 2013 NAAC Convention is a one-of-a-kind opportunity to fessionals will share food, drinks, tips, anecdotes and business cards. advance your campus operations and your career. Register now at Individuals who wish to be more involved in our Association will www.nacda.com. Scholarship opportunities are available to first-time have the opportunity to meet board members, committee members attendees. I look forward to seeing you on June 12, in Orlando! and presenters. Are you interested in purchasing compliance software? Convention sponsors will be available through out the Lindsey McDonnell is the Director of Compliance Certification, NAAC.
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42 | NACDA WWW.NAACCONNECT.COM NAADD | CORNER
2013 NAADD CONVENTION PREVIEW who will present ‘Big School or Small School, the Athletics Directors It’s that time of year. We all come up for air from the Role in Development.’ This session is sponsored by Pursuant Sports. busy fall and winter sports seasons and get into the swing of spring with renewals, spring sports and In addition, Open Forum sessions will be hosted later in the morning to events. It is also the time that we all start re-connecting focus specifically on opportunities and challenges within the develop - with our friends across the country and making our ment profession at each of the BCS, non-BCS, FCS, non-football and plans for NAADD’s 20th Annual Convention. non-Division I levels. Stephen Ponder NAADD’s three days of Convention will be held in The afternoon will include the always popular Learfield Sports Orlando at the World Center Marriott, June 13-15. Directors’ Cup luncheon followed by unique and informative Round Please visit naadd.com to register for the Convention Table sessions featuring the best and brightest in our profession. Con - and secure lodging at the World Center Marriott Resort clude your day at the Exhibit Hall and Reception. if you have not done so already, as space is very limited. This year’s agenda will once again prove to be the premiere career Saturday, June 15: development opportunity within our profession and I wanted to give The morning’s NACDA/NAADD Featured Sessions will include John each of you a quick preview of what to expect when more than 500 Foley of the Blue Angels. Other sessions are still in the works, so please development professionals and more than 3,000 total athletics check back at NAADD.com for the latest updates. Dynamic Round Table administrators gather in Orlando. sessions will occur in the morning and afternoon surrounding the annual NACDA Corbett Luncheon. Thursday, June 13: Our Convention will once again open bright and early with our As I approach this year’s Convention, I am thankful for the many increasingly popular FOAD (Fundamentals of Athletics Development) opportunities I have been given in my career by my association with session which includes an exclusive breakfast and lunch networking NAADD and its members. The Convention and NAADD are truly what function. FOAD is a tremendous high-energy program for the first-year you put into it. Take advantage of these three days to re-connect, learn fundraiser or the seasoned veteran. Look to hear from a number of and further your passion for our profession. leaders in the industry in this day long format filled with presentations, open dialogue and a less formal social time that should allow everyone I’d like to close by first thanking our 10-person NAADD Executive to leave with all their questions answered and new connections made. Committee and our Past Presidents for formulating this year’s Convention programming. It is a pleasure working with each of you. PLEASE NOTE: YOU MUST REGISTER IN ADVANCE FOR THIS PROGRAM. I would also like to thank our conference reps, the NAADD office staff Last year more than 250 participants took advantage of FOAD (all time and all the many people that help make NAADD what it is today. high). The cost is $75 ($125 after May 13) above and beyond the Convention registration. Please don’t delay, visit NAADD.com. Thank you for your membership this year as we broke our all time record with 1,100 current active members! Lets keep it going as one of Friday, June 14: our guiding principles in NAADD is to leave the organization better than The morning hours will offer the invaluable opportunity of a combined we found it — well done everyone. It’s been my pleasure to serve as your NAADD/NACDA/NACMA/ICLA Featured Session on The Impact of NAADD President for the 2012-13 year. See you in Orlando. Social Media on Branding, with Mark Pesavento, Vice President — Content at USA Today. Following that session is a NAADD General Stephen Ponder is the senior executive associate AD for external Session with John Currie, director of athletics at Kansas State University relations at Ole Miss. and Jared Mosley, director of athletics at Abilene Christian University, R E N R O C | D D A A N
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This June will be the eighth time I’ve attended the interact and find solutions to the problems you are facing in your NACMA Convention as a college administrator. In current role. Of course, it is the first session of the day, so in case it those first few years I attacked the Convention as if it takes everyone a little while to warm up the moderators will be were a part of my job. I determined the sessions that prepared to spur conversation. The workshop is scheduled before the best fit my current role or would help enhance my official opening of the Convention that afternoon, so I encourage you general knowledge of the business, diligently taking to plan your travel accordingly. notes and coming back to campus energized with new ideas. Then, as I gained more hands on experience, I Becky Parke So, that’s it? Two hours on opening day and I’m free to spend the rest of began to see the Convention less as professional Convention socializing? No, not really. Although the veteran’s workshop development and more like a social. Sure, I would is the only program specifically geared toward veterans, just having this attend some sessions here or there, but for the most two-hour program does not render the remainder of the sessions part I was using the time to catch up with old friends useless. Take the time to look through the agenda prior to arriving in and colleagues, meet new people and get a break from my daily Orlando like you did when you were a rookie. Don’t pigeon-hole routine. Having been around an additional eight Conventions working yourself by considering sessions that only fit your current role or the for the NACDA office, I am certain my story is not unique. path you think you want to take. Consider something out of your comfort zone. Take the Female Administrators Panel for example, With that in mind, the Veteran’s Committee was created. The charge of although initially intended to help women address the unique the committee was to design year-round programming for those of us challenges of working in a male dominated industry, over the years male that are no longer clamoring for information and great ideas, but facing attendance has grown significantly. Many men have found the session to new challenges and looking to take the next step in our careers. A few be very valuable in gaining perspective for working with or managing programs, in the form of webinars, have already taken place with women. Keep an open mind and you will find yourself with a full slate another slated for later this spring. However, that doesn’t solve the of sessions to check out. Also, remember you have the opportunity to challenge of giving veteran administrators a place to plug in at the attend NACDA, NAADD, ICLA and CoSIDA sessions as well. Convention. Until now … beginning this June with the 2013 Convention, NACMA will introduce a program geared toward I hope to see you all in Orlando at the Veteran’s session, Thursday, experienced marketing administrators. June 13, from 9:30-11:30 a.m. For specific topics and moderators, visit the NACMA Convention agenda online. In the meantime, if you have The two-hour Veteran’s workshop will be held Thursday, June 13, questions about veteran’s programming or would like to get more starting at 9:30 a.m. We will begin with a 30-minute social, including involved, please contact Ayo Taylor-Dixon ([email protected]), or myself continental breakfast, followed by three 25-minute round table ([email protected]). sessions. A total of three topics will be offered, giving you the opportunity to attend all three if you choose. The individuals selected Becky Parke is the director of special events and corporate to moderate the round tables will be instructed to do just that, communication at Arizona State and is the 2012-13 NACMA 3rd moderate. The intent is not to sit in another presentation, but to VP/Treasurer.
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44 | NACDA WWW.NACMA.COM NATYCAA | CORNER
After a long, and at times, very difficult and cold winter, I am The top 10 standings after the fall sports season are: hopeful an early spring will be our reward for all the hard NJCAA Scholarship Division: work we have all put into our athletics programs this Iowa Western CC, 65.5; Tyler JC, 53.5; Paradise Valley CC, 40; Central Arizona academic year. It will not be long now before we begin to CC, 39; Darton College, 34; Iowa Central CC, 34; Alfred College, 33.5; Butler crown spring conference, region and state champions and to CC- Kansas, 33.5; Monroe CC, 32; El Paso CC, 31 recognize a myriad of both academic and athletic NJCAA Non-Scholarship Division: accomplishments by our student-athletes, coaches and Gloucester CC, 78; Suffolk CC, 74.5; Ocean County, 66.5; Mohawk Valley CC, support staff. To that end, I am focusing this month’s Jim Forkum 53; Howard CC, 44.5; Broome CC, 37.5; Rock Valley College, 36; Harper NATYCAA Corner on our NATYCAA award winners from College, 35; Herkimer CC, 35; Fashion Institute of Tech, 34 this past year and reminding everyone of those who have States Associations Division: been recognized in the past. Cerritos College, 109; American River College, 102.5; Fresno City College, 93; Mt. San Antonio College, 89; Orange Coast College, 78.5; Golden West NATYCAA Scholar-Athlete of the Year College, 76.5; Sierra College, 69; Riverside CC, 58.5; Glendale College, 57; San This award was first presented in 1992 and is sponsored by Kathy Polanshek Francisco CC, 52.5 and Carol Malouf of Summit America Insurance, both long time NATYCAA Complete standings can be found at: friends. It is given to the male and female student-athlete who best demonstrate http://www.nacda.com/sports/natycaa/spec-rel/012213aaa.html outstanding accomplishment and leadership in academics, athletics and citizenship. Nominations for this year’s award should be sent to Kulwant Singh, L. William Miller Award Director of Athletics at De Anza College, Calif., and are due Monday, April 15. The L. William Miller award is NATYCAA’s highest award. It is given annually Nomination forms may be found at the following site: to recognize athletics administration excellence on the two year level. www.nacda.com/natycaa/forms.html. Past winners are: Previous winners of this prestigious award are: 2012 ...... Joe Tubb 2005 ...... Warren Hansen 1998 ...... James Harvey 2012 ...... Brooke Brenton 2005 ...Danielle Wilhelm 1998...... Sarah Wood South Plains College Cuesta College Miami-Dade Kendall East Central College; South Plains; St. Louis-Meramec; 2011 ...... Bob Myers 2004 ...... Art Becker 1997...... Vin Cullen Samuel Hosseini Pedro Lima Bryan Parker Solano College Scottsdale CC CC Rhode Island Tyler Junior College Mohawk Valley Cuesta College 2010 ...... John Jackson 2003 ...... Bob Dinaberg 1996 ...... Rick Golas 2011...... Allyn Parrino 2004...... Katy Swart 1997...... Ksenya Dean College Santa Barbara City College Holyoke CC Monroe CC; Taft College; Korshunova 2009...... Scott Geddis 2002 ...... Ron Case 1995...... Carlyle Carter Chris Soenksen Jeremy Hubbard Miami-Dade; Phoenix College Gloucester County College Penn State System Iowa Western Tyler JC Ryan Kaplanek 2008 ...... Ron Warnock 2001...... Mike Jacobsen 1994...... Rex Brumley 2010...... Anne Beinetti 2003...... Sarah Corey Cuesta College DeAnza/Miami-Dade Utah Valley State College Broward CC Monroe CC; Illinois Central; 1996...... Tricia Ferrin 2007...... Mary Mahan 2000 ...... Bob Bottger 1993....L. William Miller Kyle Richardson Joseph Holland Utah Valley State; Miami-Dade College St. Louis CC-Meramec St. Louis CC-Florida Valley Mohawk Valley Blinn College Lawrence Schemelia 2006...... John Stauff 1999 ...... Pete Pisciotta 2009 ...... Lauren Penc 2002 ...... Arin Belden Gloucester Ocean County College Glendale CC Mohawk Valley; Monroe CC; 1995 ..Kimberly Manthei Nathan Clements Jose Villasenor Kansas City CC; NATYCAA Hall of Fame Rochester CC; CC Rhode Island Lawrence Schemelia Established in 2004, the NATYCAA Hall of Fame was created to honor those David Hernandez 2001...... Amanda Gloucester CC outstanding individuals who have excelled in athletics administration on the Santa Rosa Jr. College Mortelette 1994...... Donna Harris local, regional and national levels. 2008...... Geami Britt Mohawk Valley; CC Rhode Island; Okaloosa-Walton; Royce Bryan Robert Ratzan Recipients to date are: Heather DiCrescenzo South Plains Pima CC 2012...... Bob Bottger Jim Harvey Ron Warnock Gloucester 2000 .....Michelle Demus 1993...... Ileana Holguin St. Louis CC at Meramec College of Central Florida DeAnza, Miami-Dade N. 2007 ...... Julia Kenealy St. Petersburg; San Joaquin Delta; Mary Mahan John Stauff, Ocean CC 2004...... Rex Brumley Iowa Western; Jason Bartz Roberto Porfirio Miami-Dade 2008 ...... Warren Hansen Broward CC Gary Broadhurst Jr. Manatee CC Mt. San Antonio Jack Martin Cuesta College Pete Pisciotta Mohawk Valley 1999....Kokeesha Randle 1992...... Denise Bowser CC of Morris 2006....L. William Miller Glendale CC 2006 ...... Sarah Gaffney Blinn College; Olney Central; 2011...... Mike Cleary St. Louis CC-Florida Valley Vin Cullen Mohawk Valley; Brian Abney David Mirikitani NACDA Bob Dinaberg CC of Rhode Island R E N R O C I A A C Y AT N Brett Mieras Santa Barbara St. Louis-Meramec Rick Golas, Holyoke CC Santa Barbara City College Iowa Western I am taking one last opportunity to encourage all athletics directors to consider sponsor - NATYCAA CUP ing a Legacy Fund Day at one of your spring sporting events. The committee is hopeful The NATYCAA Cup began in 2004 and recognizes extensive and diverse two- you will consider donating the first $250 from gate proceeds to the fund. Your support year college intercollegiate athletics program excellence. Points are awarded for of this event is greatly appreciated by your NATYCAA officers and Executive success at the post season level. Colleges may score up to five men’s and five Committee. Please contact me at [email protected] with any questions. women’s sports. There are three divisions: NJCAA Scholarship, NJCAA Non- Scholarship and State Associations (California currently, with the NWAACC, Jim Forkum is the director of athletics at Santa Rosa College and the 2012-13 Oregon and Washington, to be included in next year’s competition). NATYCAA President.
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“THE U” RAISES THE BAR ON BEHIND-THE-SCENES ACCESS by Brandon Costa, Senior Editor, Sports Video Group
In February, the University of Miami took advantage of a date with the North Carolina Tar Heels on ESPN to give its fans the unique opportunity to watch live — on the institution’s digital platform U TV Live — the speech that basketball head coach Jim Larranaga gave his team inside the team locker room prior to tipoff.
“I’ve done thousands of shows, but I don’t think I’ve ever done anything like this,” said Mitch Rubenstein, president/co-founder at Mobile Content Providers (MCP), the production company that executed the broadcast. “This is what you dream of: having this type of access to something live. Anything you can have where you can take the fans somewhere they wouldn’t normally get. That’s a credit to Coach Larranaga and the University of Miami for wanting to grant that type of The University of Miami streamed men’s basketball head coach Jim Larranaga’s pregame speech live access to their fans.” on the Hurricanes Athletics Website in February.
Few teams in NCAA men’s basketball history have enjoyed such a Benz 2500 Sprinter Van has been used on numerous broadcasts for meteoric rise to prominence as this year’s Miami Hurricanes. Currently ESPNU, ESPN3 and local Fox Sports affiliates. ranked No. 3 in the latest AP Poll — the highest ranking in program history — Miami is just the sixth school to ascend from unranked to the A crew of eight, including camera operators, executed the broadcast top five in four weeks or less since the AP Top 25 began in 1989. through the use of 750-ft. fiber runs from the truck into the BankUnited Center to set up six drops: outside the Miami locker room area; inside For a school known primarily as a “football school,” the staff within the the Miami locker room; on the court by the student section (where the Hurricanes Athletics Department is looking to capitalize on the pregame show hosts were positioned); the press conference room; and basketball program’s sudden burst of popularity among the university’s two up top with the primary game cameras to shoot plays for the post- student and alumni base. game show.
“We’re a unique brand,” said Chris Freet, assistant athletics director for To capture Larranaga’s pregame speech, MCP ran a boom mic from the communications and marketing. “We’re a small private school, and the locker room back into the truck through its Beringer 32-channel audio perception is that we’re a large, public school. Our students come from board. The entire show was captured on Panasonic APX-500 cameras all over the country so, when they graduate, they spread out all over. For with stick microphones hooked directly into the cameras. us to reach our alums, a lot of it is through the TV. With our hoops team (nationally ranked), I think this was a chance for us to show Coach “It’s not overly complicated on the technical setup of it; you just have to Larranaga and his team in a really transparent fashion and bring our fans know the building very well,” Rubenstein said. “We have a lot of guys closer into that program. The goal is to have alums in, say, California who know it and can get a lot done in a short period of time.” locked in and watching for a few hours.” MCP’s sprinter van is built around Ross Video’s Carbonite switcher and The idea to broadcast a pregame speech live had been running through also uses the Ross Video Xpression graphics engine, which allows Miami Freet’s head for some time. The combination of unprecedented success to download ESPN3’s graphics package to more closely align the and a coach willing to grant the access finally made it possible. After broadcast with ESPN. approval from both Larranaga and Miami Athletics Director Blake James, the project was a go. Larranaga has been a proponent of granting inside access to his teams for recruiting purposes, even dating back to his time at George Mason, With ESPN owning the rights to the broadcast window of the game, the when he took the Patriots on a historical Final Four run in 2006. In a crew at hurricanesports.com streamed the 30-minute pregame show live time when behind-the-scenes access is becoming more prominent in on U TV Live’s native NeuLion player. At 2 p.m. ET, the video code was sports television, Miami has pushed the bar even higher. changed to the embedded ESPN3 player, which streamed live coverage of the game from ESPN. Following the Hurricanes’ win over the Tar “I think that other teams and coaches in all of sports, professional and Heels, the coding was switched back, and U TV Live broadcast a live college, can learn from this,” Rubenstein said. “Providing this type of post game show, including press conferences and player interviews. access doesn’t affect how you come out and perform in your games. All it does is engage the fans even more and helps you build your brand Miami entrusted MCP to handle the show. The company already runs more. It’s a great experience for the fans, and at the end of the day, that’s the in-venue video-board productions during games, and its Mercedes- what you do this for.” SVG | CORNER
46 | NACDA WWW.NACDA.COM BOOK | REVIEW
ON SOLID GROUND: BY TOM OSBORNE As athletics professionals, we all appreciate stories of cosmic “AS BOBBY BOWDEN SAYS, “THE PROBLEM WITH BEING A COACH IS tribulation followed by promise, poise, persistence and THAT YOU MUST BE A TEACHER, A FATHER, A MOTHER, A ultimately triumph; especially if they are true. For some, there PSYCHOLOGIST, A COUNSELOR, A DISCIPLINARIAN AND LORD- is an entertainment element within a story that captivates us. KNOWS-WHAT-ELSE…” (P.112). For others, the story may serve as a teaching mechanism when conveying lifelong lessons. For most, we are drawn to the aura that allows us to connect and relate to the story on a personal, professional, spiritual and emotional level. Osborne’s approach to success was simple; start inward and work outward. First, he and his staff would meet in early August to develop a unified mission Tom Osborne, former director of athletics and head football coach of statement. This mission statement would be a source of direction early on and Nebraska, takes readers on a timeless journey that follows the University’s would serve as an evaluative tool as the season began to unfold. Upon the highly touted football program that found success and endured adversities season’s mission statement being finalized, the staff would hang it up in their during its pursuit of back to back NCAA football national championships in meeting room to be a “constant reminder.” the book, On Solid Ground. Secondly, he and his staff took pride in conducting themselves as professionals. For the Nebraska football program, the back to back national championship “Quite often people refer to the coaching ‘profession,’ and yet, some people seasons (1994-95 and 1995-96) were exceptional seasons in the respect that think it’s anything but professional” (p.57). Elevating the behavioral standards that these teams were gifted on four notable levels: placed on coaches first in turn elevated the behavioral standards placed on 1. Academics: The football program possessed tremendous leaders in the players. “… we ask our coaches to model the behavior we expect from our classroom that placed them at the top of the conference academically. players” (p.58). Noted in Osborne’s book, the “ ’95 NCAA graduation report showed an overall football graduation rate at the University of Nebraska of 73 Though in theory, Osborne and his staff had what appeared to be a systematic percent, with a 78 percent black player graduation rate …” (p.207) and and seemingly foolproof approach to success the reality is they, like all of us a 67 percent white graduation rate. Also noted was the ’96 NCAA within the intercollegiate athletics profession, dealt with young maturing adults. graduation rate at the University of Nebraska which reported an overall graduation rate of 74 percent with a black graduation rate of 64 percent Throughout the book, when encountering the thick of problems faced, and a white graduation rate of 88 percent. Osborne had three main areas of his life outside of coaching that fueled his 2. Athleticism: Throughout the book, Osborne recognizes the many drive to push forward: characteristics that engrossed a majority of his athletes. Size. Speed. 1. Faith: Osborne was a man deeply rooted within his faith. “If you Strength. Agility. Osborne, fellow coaches and those who attentively believe there is a God who loves you and gives you life direction, you followed the football program, were all witness to a team filled will behave differently from someone who doesn’t believe in a God” with athletes. (p.124). Osborne’s determined behavior was that of optimism and 3. “Synergy”: On the day of the final Big Eight game Nebraska would courage; two strong suits he would pass along to those he came in play at home against the University of Oklahoma, Osborne discusses contact with. the importance of synergy. “This group of seniors illustrates how a 2. Family: Family came in many forms to Osborne. He speaks of the team of athletes can accomplish much more than separate members support he would gain from his immediate family, Nebraska’s athletics working individually. That’s what coaches call “synergy.” The whole administration, his fellow coaches and obviously his football players. was truly greater than the sum” (p.187). These family ties were of great significance to him. 4. Will: Throughout this book, Osborne speaks of the obvious aches and 3. Relationships: Osborne explains the deeply invested relationship he pains that accompany a long and grueling football season. Contusions, had with his players. He continuously maintained an open and real sprained ankles, orthoscopic surgeries, etc. As in sport, all of these dialogue exchange with those that he coached. This ultimately led to obstacles are a test to a student-athlete’s commitment to his or her a high level of trust which he had with his players. attitude as well as their affability to comply and engage themselves in a consistent treatment and recovery regimen. Osborne also recalls a Osborne admits that the coaching profession can take its toll on a person. few athletes that found themselves in situations of breaking the law. As Once again, we may draw upon the areas that we can connect and relate to on any team, these events, along with fan base uproar and media within our own lives. Though we may not all be coaching professionals per scrutiny that followed Nebraska, would pose obvious hurdles for a se, we still face similar demands. “Therefore it is important to recognize the team. Miraculously, the teams during these seasons stayed focused. significance of your life” (p.174). Though the responsibility and significance “The 1995 team was perhaps the most unified team I’ve ever coached of what we do within our own respective areas drives sense of purpose, at Nebraska. Negative publicity drew us closer rather than pulling us Osborne reminds us to be mindful. He reminds the reader that life is but a apart” (p.142). brief moment on “borrowed time.” W E I V E R I K O O B Citing John Wooden in his book, They Call Me Coach, Osborne recites a When contemplating if this book is worth your time, consider this; one will purpose filled message that can be applicable for all coaches, administrators discover, rediscover or further affirm the level of importance of having and support staff: “I often tell my players that next to my own flesh and blood, equipped and compassionate professionals tirelessly serving student-athletes at they are the closest to me. They are my children. I get wrapped up in them, the intercollegiate athletics level. their lives and their problems” (p.68). As Wooden was to so many during his illustrious career, Osborne assumed the role of football and life coach. Review by Ramy Mosbah, NACDA Intern
WWW.NACDA.COM NACDA | 47 NACDA DIRECTORY AND FUTURE DATES
NACDA DIRECTORY N4A CONVENTION Bob Vecchione...... 440-788-7466 June 6-9 Executive Director Hyatt Regency (Jacksonville) [email protected] Pat Manak ...... 440-788-7467 2013 NACDA & AFFILIATES Senior Associate Executive Director CONVENTIONS [email protected] World Center Marriott Resort (Orlando) Chris Green ...... 440-788-7485 CABMA: June 10-13 Associate Executive Director, External Relations CEFMA: June 11-13 [email protected] Mentoring Institute: June 12-14 Jason Galaska...... 440-788-7470 NAAC & MOAA: June 12-13 Assistant Executive Director NATYCAA: June 12-14 [email protected] CoSIDA: June 12-15 Julie Work ...... 440-788-7468 NACDA, NACMA, NAADD & ICLA: Assistant Executive Director June 13-15 [email protected] Brian Horning ...... 440-788-7469 Director-Membership Services [email protected] Denise Manak ...... 440-788-7481 Exhibits Manager [email protected] Katie Newman...... 440-788-7474 Manager-Affiliate Associations [email protected] Ryan Virtue ...... 440-788-7473 Manager-Affiliate Associations [email protected] Erin Dengler...... 440-788-7472 Manager-Communications [email protected] Kara Cox ...... 440-788-7483 Assistant to the Executive Director [email protected] Noreen Byrne...... 440-788-7471 Business Manager [email protected] Mike Cleary ...... 440-788-7476 Director Emeritus [email protected] Phone...... 440-892-4000 Fax ...... 440-892-4007 Website...... www.nacda.com Address ...... 24651 Detroit Road NACDA | DIRECTORY Westlake, Ohio 44145
48 | NACDA ATHLETICS ADMINISTRATION Transform Your Facility
Amplify Your Brand
If you are looking for big graphics for your stadium or facility that make a big impact, BigSigns.com is your huckleberry. We are experts at designing, manufacturing and installing creative, impactful, stadium graphics that revitalize even the most tired facilities. We have an array of products to meet almost any need, and a creative staff that knows how to make your brand stand out. Call us or visit our website today. we amplify your brand 800 790 7611 Back Cover_Cover 10/9/12 3:58 PM Page 1