Master P Discusses New Era With Cinq

singles instead of one, an artist Who do you most respect And we want to find global is going to be able to get more in today’s music business? talent. tours and the fanbase is going We’re going to think outside to be stronger because people Anybody that’s successful. If the box and create careers will know more than one song. it makes dollars then it makes through other brands and We’re going to give you more sense. If you build a career products and reality TV, bang for your buck. you are going to outweigh the movies and sponsorship rapper that thinks he is the packages, like tying artists Going back to your history best rapper. with a Sprint or AT&T. and lessons learned in the music business, is it true that What would you change A lot of the majors are waiting no limit filed for bankruptcy about the music industry and around. We are saying that if and you sold the catalogue? why? we believe in something, let’s go to urban radio and break it. We never sold the catalogue I would show people how to and that bankruptcy thing make this a business and not But how are you going to never was done. It was just get caught up in wanting compete at urban radio with something a lawyer told us we to be famous. the majors? needed to do but they never Everybody wants to be actually went through with it. famous until they get the fame I’m going to break acts through and realise they haven’t been Pandora and Spotify playlists What were the reasons taking care of their business; first, which is where radio is behind the lawyer making by then it’s too late because being programmed through that suggestion? they signed a bad deal and now. there’s no looking back. We’ll take artists on the social Master P Whatever needed to be done Get your business together internet direction first, so In February, Music Business There are artists who are “What are you for business was done and we because talent doesn’t last that when we go to radio we forever. Ask yourself: what have something that’s already Worldwide interviewed breaking right now that the willing to sacrifice to get moved on. We know how to kind of brand are you building? successful. Everyone wants to Master P about the history major companies have never make music, money, records, out there, are you willing and we’ve done thousands of be a part of something that’s of No Limit, the growth of even heard of because of the internet and social media. We to give it your all?” things since then and created No limit created a trusted already successful. hip-hop in the streaming age, want to find that talent and hundreds of businesses. brand with its themed album business until you create a hit and his strategy for Cinq… bring it to the world. The fact that we’ve been covers and collaborations Final question... Do you record. around for 20 years means we between artists on the roster. share in the mass optimism

What are you motivations What do you look for in know what we’re doing. How will you emulate that about the future of the music What do you make of the for getting back into braking artists? kind of culture at CINQ? business? current mainstream HIP- HIP-HOP talent? Do you have plans to HOP scene? Hard work, talent, uniqueness. further exploit the no limit There’s two ways we’re That’s why I’m holding on to At No Limit, we were able to sell I look for belief — what are catalogue? looking at this. We want to everything I have from the [The industry] is only making 100m records independently. you willing to sacrifice to get build the brand to where we past and I’m creating new singles right now. We [at Cinq] Now we’re in the independent out there, are you willing to We are still looking at doing are able to promote artists music to be a part of it. That want to take it back to the game again. give it your all? something else with No Limit together [simultaneously], will be the payoff. ‘90s where we made complete Independent artists today can I’m out there looking for hit and all the product that we which nobody is doing right albums. I think that’s what control their product, what records – diamonds in the have, but Cinq is a new era now. fans are missing. they are doing and have an rough. You can make music and that’s what we’re focusing If we release four or five amazing career. but you’re not in the music on.

2 newsletter april 2018 3 Jason Peterson Letter

We take pride in hiring only well-being. Physical, cognitive are a manager please don’t ‘A’ players and aligning, and emotional well-being hesitate to escalate your team activating, and enabling them are all connected. They all member’s needs to upper to achieve their goals and reinforce each other. If you management. We don’t share Dear Team, ours. Sometimes life throws us find yourself in repeated anything you don’t want us to curve balls. While we remain patterns in life with negative share. You are our all-star team In the last newsletter empathetic and hopeful outcomes, failed relationships, members and we want you to we put forth the idea for the greatest outcome, an unhealthy relationship to be healthy and we want to win of a “OneGoDigital” sometimes it becomes nearly money, power, food, substance championships together. We team working together. impossible for one to perform abuse, depression, anxiety will do our best to support you at work as an ‘A’ player. or any other challenge, know in your time of need. We will In years past at our you can beat any negative not leave you behind. conferences you may have Stress literally kills. In addition condition and live in a happy, also heard or seen our to causing significant general healthy, and meaningful state. That said, do the preventative Chief Operating Officer impacts on health, including care to ensure it doesn’t Jay Winship talk about impaired immune function, become an acute problem “Take care of yourself. our culture as a cross adrenal issues, reduced because, by analogy, once between that of a pirate metabolism and other physical Be proactive instead of you’ve blown out your knee ship and a military unit. maladies, it creates the kind reactive. Create balance.” you may not be able to We are agile, innovative, of fatigue that causes a lack play professional basketball and scrappy doing more of mental clarity, the inability We are all members of a anymore. I have provided a list with less like pirates, to be creative, to synthesize dynamic high-performance attached to read more about information and make good team. We are spread around how I have learned to handle but we are organized, decisions. Everyone goes the world and we cover many my personal challenges and disciplined, and leave no through hard times, and like bases. We wear multiple hats. be the best version of myself man or woman behind like a professional sports team It’s very easy for us to get I can be. a military unit. we value our players and lost in our work and find the seek to provide them the easiest path to coping with best rehabilitation when stress, including the escape they get injured. However, if of drinking or smoking, Best Regards. the player cannot return to compartmentalization and the court and play ball after tabling things for later. We a reasonable period of time feel initially that we achieve “One GoDigital we can’t continue to field a victory by not letting personal championship team missing a needs interfere with our work key player in a key position. accomplishments. Let me be crystal clear: achieving work Team Working Preventative medicine is a goals at the expense of our lot more effective than acute personal welfare DOES NOT care once you’re injured. Take equate to victory. care of yourself. Be proactive Together” instead of reactive. Create If you find yourself facing balance. Find activities and personal difficulties, please techniques that manage your don’t hesitate to share them stress and create a sense of with your manager. If you

5 How Our Network Garners 1 Billion Views Per Month Across the US and LATAM

Single Criminal 1.2 Billion Natti Natasha

Fire, two of the world’s largest DailyMotion - VidaPrimo content, including video digital streaming platforms. distributes its music videos releases from new artists, The Multi-Platform Network That VidaPrimo took its first foray and related content onto concerts from your favorite onto connected television leading online video platform Latin stars, exclusive distribution via a reciprocal Dailymotion. Dailymotion interviews, in-studio sessions, is VidaPrimo agreement with Music Choice. is the latest syndication and other material not platform for VidaPrimo’s #3 available anywhere else. said its videos will be other streaming devices. The idaPrimo.com – Our Music Choice – Music Choice comScore rated network. V distributed across Vevo’s VidaPrimo channel on XUMO internet website garners and VidaPrimo offer a co- Dailymotion is part of Vivendi, desktop and mobile platforms, (channel 288) features content hundreds of thousands of curated playlist highlighting the international media and as well as gaming consoles from its library of over 8,000 “The VidaPrimo unique visitors per month. Latin Music’s hottest subgenre. content group. It attracts 300 and smart TVs. music videos as well as its Our website champions Latin The two music powerhouses million users who watch 3.5 channel on XUMO original programs. It is featured Music and its artists. will joined forces to bring the billion videos on its player (channel 288) Xumo - VidaPrimo, the premier in XUMO’s new music vertical, popular underground genre each month. Dailymotion is Latin music video network, and expands the company’s Vevo - Latin Music video Latin Trap to TV for the first available around the world in features content partnered with live and on- channel offerings to Spanish network VidaPrimo distributes time. Until now, the popular 18 different languages and 35 from its library demand over-the-top (OTT) speaking audiences. its library of videos on Vevo. subgenre of Latin Urban music localized versions featuring service XUMO to launch the of over 8,000 As part of the partnership, has only been seen through local home pages and local first Latin music video channel Roku and Amazon Fire – VidaPrimo is tasked with viral videos, social media and content. music videos as available on the platform. VidaPrimo distributes its vast managing new Vevo playlists concerts. It has been fueled by The new channel is now library of music-related video well as its original dedicated to the increasingly artists such as Messiah, Ñengo VidaPrimo Original Content available direct to consumers content onto branded channels influential Reggaeton and Flow, Bad Bunny, Ozuna, - Every month VidaPrimo programs” through smart TV, mobile and on both Roku and Amazon Latin Trap genres. VidaPrimo Anuel AA and many more. premieres hours of new

6 newsletter april 2018 7 Shakira, J Balvin and Maluma, rom April 23 - 26, Billboard F there’s also a handful of Billboard Latin Music Week’s Latin Music Week 2018 will Latin newcomers receiving gather music legends and recognition thanks to the new today’s brightest voices at conference will examine and celebrate artist of the year award. The Venetian in Las Vegas, The category is a total big-up for a jam-packed week of to Mexico this year, save for today’s electric Latin Music industry networking. Puerto Rican trap sensation Bad Bunny. Now signed to Featuring artist chats, new Sony through Rancho Humilde music premieres, informative Records, Tijuana quintet panels, exclusive listening The Billboard Latin Music Conference and In addition, the Billboard Latin Music Alta Consigna finished 2017 sessions, explosive showcases Awards 2018 will be taking over Las Vegas. Conference will be held in Vegas from April 23 with a No. 1 debut album on and -- of course -- the And representatives from both Cinq Music to 25. The 2017 Billboard Latin Conference Billboard’s Regional Mexican Billboard Latin Music Awards, and VidaPrimo will be there. had amazing panels like “Mano a Mano” with Albums chart. El Fantasma you won’t want to miss what For the first time in its history, Telemundo will Nicky Jam & J Balvin, Socializing Maluma and (the Ghost) emerged “king of we’ve got up our sleeves. For broadcast the Billboard Latin Music Awards Songwriter Q&A with Residente, among many the underground” for regional press inquiries, lodging and live from Las Vegas, NV. The show is set to air others. Mexican, while a young sponsorships, please visit on Thursday, April 26. Christian Nodal delivered BillboardLatinConference. vintage románticas in a com. Pic : Cortesy of billboard passionate debut album with Me Dejé Llevar. Then there’s What to look for at the El Conejo Malo, who became Awards Show the poster child for Latin trap in 2017, all without a proper While there are plenty of debut album. huge names on the list such as Pics : Cortesy of billboard

8 newsletter april 2018 9 Cinq Music Inks Distribution Deal With Rancho Humilde

Cinq Music has inked a worldwide distribution deal with Rancho Humilde, one of Mexican music’s hottest indie record labels. The announcement was made by Rancho founder Jimmy Espinoza and Cinq co-founder Barry Daffurn.

Rancho Humilde has Read established a strong reputation more about Rancho for developing new talent, Humilde’s recent news bringing “Corridos Urbanos” to the world and signing Alta Rancho Consigan, nominated for 2018 Humilde artist Alta Billboard’s New Artist Of Consigan on Billboard The Year. Rancho artists on New Artist of the Year Pandora’s Top 20 Trendsetters list include El De La Guitarra https://www.billboard. and Arsenal Efectivo. com/articles/events/latin- awards/8210739/billboard- About Cinq Music: latin-music-awards-2018- Cinq Music is a technology- new-artist-of-the-year-poll driven record label, music distribution, rights Rancho Humilde artist​s​ ​El management company and De La Guitarra and Arsenal part of the GoDigital Media Efectivo on ​Pandora Top 20 Group. Cinq’s repertoire trendsetters list includes multiple Grammy https://www.billboard. wins, dozens of RIAA com/articles/events/latin- certifications, numerous awards/8210739/billboard- number one Latin Urban and latin-music-awards-2018- Tropical Billboard singles, new-artist-of-the-year-poll and was nominated for Latin Rhythm Label of The Year at Rancho Humilde artist the 2016 Latin Billboards. Arsenal Efectivo on Pandora http://www.cinqmusic.com Artist to watch in 2018 http://blog.pandora.com/us/ latin-artists-to-watch-2018/

10 newsletter april 2018 labels both domestic and providing full service YouTube substantial new revenue for worldwide, Xelon has become monetization and for existing its clients. an invaluable asset to the YouTube Partners, the Australian music scene.The most robust and effective AdShare. Engaging fans. AdShare To distribution company has Optimization service on Monetizing brands. overseen the growth and the market – generating expansion of numerous Help Globalize Australian artists, many of whom have worked with Xelon from the start. Headquartered AdShare, the leading in Melbourne, Xelon is known monetization service for Xelon for its expertise in the dance music, film, television music sphere. and sports rights holders, continues its international About AdShare: growth with the addition Entertainment AdShare is the leading social of Xelon Entertainment, media monetization service Australia’s premier digital for music, film, television, music distributor. AdShare and sports rights-holders. It will help Xelon maximize its brings together a technology Australian music scene to oriented multi-disciplinary the world, notably electronic approach to monetizing fan dance music. This marks engagement online. AdShare’s first foray into both AdShare’s offerings include Australia and New Zealand. AdShare is already active in the US, Asia, Russia and AUSTRALIA’S PREMIER DIGITAL MUSIC DISTRIBUTION India, with representation and offices in sixteen countries COMPANY worldwide. Representing over 150 labels, With unparalleled experience, marketing, digital strategy and both domestic and worldwide, expertise and invaluable label services. “Dance music is massive across Xelon is Australia’s premier contacts in the dance music the world,” says AdShare digital music distributor with sphere, Xelon boasts an array We regularly attend Vice President of Sales Steve a reputation for delivering a of distinguished clients such international music Scott. “Double digital growth comprehensive and flexible as Central Station Records, conferences such as MIDEM, for the music, clubs and service across Australia and Neon Records, Ministry Of ADE, IMS as well as territory festivals. We’re excited about New Zealand. Sound Australia, LNG music based ones such as Big Sound, expanding into Australia with and Bush Records, all of whom EMC and Face The Music. Xelon, one of the best digital Since 2007, Xelon have used Xelon’s services to Our staff members regularly music distributors to be found Entertainment has become enrich their results. appear on panels, and we anywhere.” invaluable to the Australian are considered leaders in the music scene. Working with Our professional team of industry. “It’s about expanding our clients to maximise outcomes, experts are based in the heart global operations,” says Xelon’s Xelon has overseen the growth of Melbourne’s thriving music Marketing and Distribution and expansion of labels such scene and are fully equipped “Since 2007, Xelon Manager (N. America) Jon as Sweat It Out and Onelove, to provide a comprehensive Entertainment has Lemmon, “AdShare gives who have worked with Xelon range of services to suit your become invaluable to the us another opportunity to since their infancy to establish release, covering everything Australian music scene” globalize all our artists.” themselves as world-class from basic distribution, video Representing over 150 record labels. monetization, through to

13 Colombia

Vidaprimo Partnews With A Few Words From Paola Colmenares Kapital Music “... The first quarter of 2018 has been very important for After 6 months of conversations in Latin America, Colombia closes negotiations with the growth and development KAPITAL MUSIC, becoming a partner of Cinq Music and Vidaprimo as of April of this year. of Vidaprimo and Cinq Music. Today we are Co-owners of 50% of the most important ASSETS in the Kapital Music catalog. In this season we have already begun to see the result of two years of constant work, two years of management, from design and implementation for the two companies to start operating in Latin America ...

Today we have a firm infrastructure that can respond to the needs of our customers, which differentiates us from the competitors in the market. When we started to work in Colombia, Vidaprimo was hardly an idea that we have been developing little by little. We operate everything from being a presence as Vidaprimo We currently have a high- Bogotá, and from here we and Cinq with our catalogs level work team, consisting start the next phase that is the and artists in the national of a staff with more than 20 expansion of territories. and international markets years of experience in the ... we have gone from being entertainment and music Thanks to the hard work of distributors to being a label, industry. a great team; the A&R´s, the we have our own content to Content Manager and the present and show.“ Today we are Vidaprimo, we marketing manager we have are LATINOS DE CORAZÓN, recovered our clients and we have Cinq Music Latino artists, we have convinced and we speak in Spanish, them that we are a renewed this has allowed us to show company that speaks the same the client and the industry language, which has allowed that they can count on a new us to approach their real and close company; with the needs. We have also achieved added value of presenting outstanding visibility; we have different, concrete and solid had presence in markets and proposals. We have become high level music events; as an important component in sponsors and managers in the the Latin American music BOMM, Bogotá Music Market industry and the world. and in the Latin Billboard, now we are going to start

14 newsletter april 2018 Colombia

The Company Grows And New Talents Enter To Form Part Of The VidaPrimo And Cinq Music Team

Multimedia Engineer where I learned about graphic Business Administrator with an emphasis in Music, at design, 3D animation, modeling, special effects and the Universidad de los Andes I completed my internship photo retouching. When I finished my studies I made a at ProColombia, specifically in the marketing area. I multimedia project, which was an Interactive Installation really enjoyed my practice and it helped me discover with audiovisuals and music. With some friends we that marketing is something I like a lot. I am passionate created a collective where we carry out multimedia about music, entertainment and the creative industries in projects, which include, web pages, videos, 3D modeling, general. Currently I work at VidaPrimo as a digital content apps, etc. I also Studied Professional Photography and and marketing analyst. In which I hope to learn a lot about developed several photographic proposals in Bogota and the dynamics of the music industry and develop both Chile. professionally and personally.

I appreciate the opportunity to work for Vidaprimo, improve my performance in the different digital arts, grow as a professional, and do my best job in the company.

Felipe Bustos Operations/Designer Juliana Otero Digital Content and Marketing Analyst

I am a graphic designer, lover of art, technology and music, Social communicator with emphasis in Television. Master I am connected all the time with the new things that the in Film Production Design and Audiovisual Media. I have world brings us day by day. I have worked in image design worked as a producer in Television Channels (Caracol TV, for bands, advertising for an independent radio station RCN TV, City TV and Tele Islas) and I have also produced and other small companies. I am willing to learn, polish video clips of musical groups. I have made music my work and support everyone who needs it. festivals and I have been part of the production and tour management team of renowned Colombian festivals such My goal is to leave part of my essence to wherever I go, as: Rock al Parque, Iberoamerican Theater Festival and always take the best from all sides and always improve Stereo Picnic Festival in several of its editions. the flaws I find. I like sports, to travel and gastronomy. I love traveling and doing public relations with everything related to music. I have had the opportunity to attend various music markets all over the world: Womex, (Europe) LAMC (USA), MAMA (France), Medimex (Italy), Music Market VIC (Spain), BOMM (Colombia) among others, only and as coordinator of the Colombian delegation through the Ministry of Culture and Idartes (District Institute of Arts of the Mayor’s Office of Bogotá). Gabriela Rodriguez Designer Maria Clara Espinel PR and Press LATAM

Juan Manuel has more than 18 years of experience in Teacher, Musician, composer, Sound Engineer and media. He worked on the television channels of Casa Specialist in Multimedia Creation, SEM, SEO, Google Editorial El Tiempo (City TV and El Tiempo TV). He led Adwords, Digital Comerce, and Online Marketing various areas (financial, marketing, content, product Strategies. and sales), developing important business alliances, generating new business and building brand awareness. 15 years of experience in the area of music in its different scenarios (Live sound, music production, soundtrack Juan Manuel worked more than 2 years at CÍVICO digital composition) and 10 years of experience in multimedia company as SMB Director, leading the mass channel, content and educational platforms. I have developed the resale model and seeking commercial alliances educational, interactive, videogames and participated with strategic partners. Creative, business developer, in all types of musical and audiovisual projects. businessman, financier and marketer of media. Passionate about music, programming, arts, research and mathematics.

Juan Manuel Castañeda Ejecutivo De Cuenta Andrés Jimenez Marketing Director LATAM

16 newsletter april 2018 17 Colombia The House Artists Left Us A Message

A very cordial and special An individual job never takes My relationship with Cinq greeting for all the team of you anywhere, but a team and VidaPrimo extends far VidaPrimo and Cinq Music effort and with people who beyond digital distribution around the world ... for me it is are the best at what they do and numbers, growth is an honor and privilege to have and above all who believe really linked to the growth such a professional team and in you and who support you of Arguello as an artist and a big infrastructure as you are. who give you that hug and producer, it has been a great I have had the opportunity to hold you by the hand and they learning, going to Los Angeles get to know the process, the start to guide you in all your to meet so many people , human quality and the talent shortcomings and give you puerto rico etc ... It has been a of Cinq Music and VidaPrimo advice ... That means for me growth both in the Anglo and very closely, I can assure you Cinq Music and VidaPrimo, Latin contexts, it is a growth that there is talent, talent of a team that is very humane, beyond just numbers ... it is a passion, talent of desire and that every day encourages me growth as an artist, thank you ANDY KElly Arguello RIVERA Cardenas

love for work, I feel honored to be a better artist for them to feel this intimate and ... that they feel proud of me professional connection with especially that they help you the whole team, I thank you with many alternatives in for staying up late, for working this industry that already by day and night, giving the best itself alone is complicated .. of you, not only in my project so thank you very much to but in the project of Many VidaPrimo and Cinq Music for colleagues ... Thank you. coming to my life and thank you to my team ... you do not know how nice is to walk with people who know in this way

19 VidaPrimo At The Choliseo In Puerto Rico

VidaPrimo And Cinq Attend Their We Were Present At The Latin First “Choliseo” Billboard In Bogotá

With the purpose of heightening and improving - Ñengo flow for reaching the million subscribers our image and relations with our artists and in its YouTube channel. industry agents in Puerto Rico, Vidaprimo and Cinq Music accompanied Ñengo Flow to its - Darell, De la Ghetto and El Super Nuevo for first Choliseo (Colosseum) in March, and we reaching more than 100 thousand subscribers The VidaPrimo team had the opportunity to deliver official YouTube in their respective YouTube channels. at the Red Carpet of plaques to: the Billboard Latin Music ShowCase in Bogotá Colombia, covering the event and doing brand presence.

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