Jason Peterson Letter Leadership at Every Level

We are continuing to grow with a rocket ship ride in front of us. Growth requires leadership at every level of the organization. Leadership is a privilege that comes with requisite responsibilities. It is a privilege to serve those you are responsible for. Good leaders have vision and are altruistic, attentive, thoughtful, conscientious and excellent at managing risk and integrating information to make decisions.

They inspire others. Good leaders listen well and communicate clearly. They also take care of themselves knowing they are no good to their team if they can’t perform themselves. This statement has a direct relationship with my last newsletter article on self care.

It has been observed by many leaders that a good team always beats a great individual. We’re OneGoDigital comprised of distinct operating units. Everyone has the opportunity to be a leader in their own right, whether it is managing a business unit, a team, a project or a task. The most successful organizations have the right people doing the right things at the right time. I challenge you to contemplate if you are doing this and if not make the necessary adjustments.

by Jason Peterson “Everyone has the opportunity to be a leader in their own right”

3 Studio 100 Studio 100 was founded in 1996 by Gert Verhulst and Hans Bourlon. The company has become a unique international company in family entertainment, with a very strong reputation. Studio 100 guarantees a wide range of quality productions in the field of family and child entertainment: television, movies, books, magazines, CD’s, merchandising, own broadcasting channels, digital platforms, shows and theater productions ... everything is being developed in-house. The theme park division of Studio 100, runs six popular theme parks: four in Belgium (Plopsaland and Plopsaqua at De Panne, Plopsa Indoor Hasselt and Plopsa Coo), one in the Netherlands (Plopsa Indoor Coevorden) and one clients get things done.” virtually any organization in Germany (Holiday Park). ContentBridge Helps Studio 100 or infrastructure scenario. The expansion of multiple Re-upping with ContentBridge Automated capabilities complementary activities around the various Studio In related news, Studio 100 has include distribution 100 characters is one of the Make The Big Move signed on with ContentBridge “Studio 100’s entire catalog, a strengths of Studio 100. again for 2018. ContentBridge whopping 55,000+ minutes of its programming distributed “I think it’s wonderful that igital Supply Chain has partnered with Studio SD/HD programming, in less D throughout Europe. The Studio100 has the confidence About Studio100 Go Company Moves Entire 100 for digital deliveries since than 45 days with peaks of up announcement was made in ContentBridge to make these Catalog to Proximus. 2014. to 5500 minutes/day.” The new Studio 100 GO is a by ContentBridge General kinds of deals and trust us to mobile application for kids that Belgium – ContentBridge, one Manager Manfred Van Ursel. get the job done in such short About ContentBridge: readiness assessment, contains an impressive range of the worlds’ leading digital notice,” he says. “Retrieving, ingest and conform, digital of the Studio 100 productions. The Big Move ContentBridge is a leading supply chain companies, encoding, packaging and asset management, and There are numerous free tv- recently encoded/delivered delivering almost 600 hours provider of digital supply orchestration and automation According to Van Ursel, shows, music clips, games Studio 100 TV’s entire of film and television to chain software solutions of media and meta-data ContentBridge supply chain and e-books of Maya the Bee, catalog to Proximus, the diverse specifications for to studios, networks, and delivery to any business software chain successfully Heidi, Bumba, K3, Vic the largest telecommunications different platforms, complete retailers in the media partner anywhere in the world. encoded/delivered Studio Viking… as well as exclusive company in Belgium, with with artwork and metadata industry. Its flexible task- ContentBridge software is 100’s entire catalog, a content for subscribers. specific versions optimized is not an easy thing, and to based workflow engine can be available in the cloud or on- whopping 55,000+ minutes of The app is available on iOS for television as well as the do that in such a short time configured to accommodate premise and is an approved SD/HD programming, in less and Android and can be new Studio100 Go mobile is a real testament to our nearly any business process. ‘encoding’ vendor for all major than 45 days with peaks of up downloaded for free. application. Studio 100 is a scalable technology and our While an API enabled micro- digital retailers. to 5500 minutes/day. top children’s TV channel, with commitment to help our services architecture fits into

4 newsletter may. aug 2018 5 Spence began his career in marketing engine behind Club, where Marcus worked the film and music industry such albums as OneRepublic’s with the female MC Ms. Jade, Cinq Music Appoints Marcus after earning a degree in Dreaming Out Loud (selling marketing her record “Ching, Mass Communication from 1.8 million worldwide), Ching, Ching” featuring Nelly Norfolk State University. He Timbaland’sTimbaland Furtado and Timbaland for use Spence SVP of A&R quickly established himself as Presents Shock Value (over by GM and the H2 Hummer. a creative force for branding 4 million worldwide), Kerry He also launched the career Former Mosley Music Group Exec Joins Hot Indie Label artists of all genres. While at Hilson’s Perfect World (half of gold-selling rapper Bubba Mosley Music Group, Spence a million sold), and Furtado’s Sparxxx, whose 2003 album “Marcus brings a ton of traditional music business was involved in some of the Loose (with 8 million sold Deliverance is widely regarded inq Music, the data-driven C creativity and fits our unique operations allows me to bring biggest songs of the past 10 worldwide and 14 million as one of the best and most indie record label and global approach to the music a different side to Cinq. I’m years, including “Apologize” in singles alone). Prior to ambitious hip-hop albums of distribution company, has business,” says Daffurn. “Our here to help artists blossom, from OneRepublic, and assuming his title role at the the decade. “My goal at Cinq appointed Marcus Spence priority right now is growth, and to be that ideal partner an both “Promiscuous” and label, Marcus was the Vice is to have a global number as Senior VP of A&R at the and we will be developing artist may be missing. Cinq’s “They Way I Are” by from President for the Interscope one single, no question,” says company. The announcement new talent, and adding to business model is the best I’ve Nelly Furtado. He was the distributed imprint, Beat Spence. was made by Cinq co- our roster of iconic artists. ever studied, taking data to founder and President Barry With his amazing track repurpose music in strategic Daffurn. Spence has been record of developing so many and targeted fashion. We can a key individual behind a commercially successful also utilize data to expand number of notable projects in artists, we are very excited to the artist’s already existing the entertainment industry, have him.” audience, and cross-brand in having worked with artists a way that solidifies us as a Timbaland, Keri Hilson, Nelly “Barry and I will learn from hub. This is so important to an Furtado, OneRepublic, Tink each other,” adds Spence. “I artist’s career.” and soul signer V Bozeman. believe my experience from

“I believe my experience from traditional music business operations allows me to bring a different side to Cinq. I’m here to help artists blossom, and to be that ideal partner an artist About Cinq: may be missing.” Cinq Music is a technology driven record label, distribution, and rights management company. Cinq’s repertoire has won four Grammy awards, dozens of Gold and Platinum RIAA certifications, numerous number one chart positions on the Latin Urban and Tropical Billboard charts, and was nominated for Latin Rhythm Label of The Year at the 2016 Latin Billboards. http://www.cinqmusic.com

6 newsletter may. aug 2018 7 But we don’t think of ourselves companies and platforms in idaPrimo is still relatively V as a small company. After all, music and video. On Growing Vidaprimo small in the big picture. We small companies don’t: have just passed 120,000 In the next 3 months, we will Stephen Brooks EVP and GM, VidaPrimo Facebook likes, our web • Create high quality license our original shows, sites generate a few hundred programs for television, secure direct sales deals receiving interest from among with brands, distribute our Assuming it has a good product or service, there are two factors above all others that determine thousand impressions a the world’s largest media videos and shows to every whether a small company eventually becomes a big company, or remains small. The first is luck, month, and we often have companies, like Fox, Warner screen imaginable, creating whether good or bad. The second is how it thinks about itself. to explain what and who we are, even to people we Bros. and Sony in the United a wall-to-wall branding and It’s not about who has the smartest people, the best or most industry connections, the most have met before (my favorite States, and major channels monetization effect. Over accomplished leaders, or the most money in the bank. It’s about which company is unafraid to new description: Vevo and and networks in LATAM. the next year our Facebook pursue its biggest dreams. Vice had a baby and raised • Out-compete networks 20 audience and site visits will be it Latino). We are measured times our size for the attention measured in the millions. At against networks like 1RPM, of brands and media agencies. that time we will be compared YT Rocket, RIMAS and 36 to networks like Univision, Grados, generally companies • Secure marketing, Telemundo and Caracol. All with more employees and promotion and curation because we allowed ourselves better name recognition. agreements with some of to think like a big company, the biggest artists, labels, even when we were small.

8 newsletter may. aug 2018 9 the “King of Latin Music.” His music, the stories. Latin music musical moments experienced My Life-Long Love For Latin Music career would span the next began with artists recounting south of the border. One fifty years. In the late 90s I the news of the day. Love, listen to his ‘Tijuana Moods’ saw Puente and his orchestra community, and joy for life is album will reveal the power of It All Began With Some ‘Whipped Cream’ shake the original Conga woven in straight into the mix. the Latin influence. Under the Room in Los Angeles down influence, artist after artist. By Steven Fisher to its studs (when the Club Latin Authentica was located near Wilshire and For those quick to laugh when Streaming Latin La Brea. it’s now part of the I reference Herb Alpert and The recent advent of LA Live complex in DTLA). If his ‘Whipped Cream’ album, streaming music technology there is anything in life more thinking it’s not really “Latin”, has lead to an explosion vibrant that of Tito Puente I have shocking news for you. in the popularity of Latin live, I have yet to experience There is no “authentic” Latin Music. How? Streaming has it. Because of Latin music, I music, and therein lies its led to better monetizing of took up ballroom dancing, my strength. It defies belief how Latin music artists, leveling My lifelong love for Latin favorite being Salsa until the its musical influences can be so the playing field and helping music began innocently in wee morning hours at LA’s diverse and rich. Latin is a mix them to expose, distribute my parent’s basement. I was Latin hotspots like El Floridita. of the indigenous, of European and popularize all genres, four years old, it was 1966 Their 12-piece house band influence and even elements especially breakthrough Latin and my father was playing was incredible. culled from the African slave genres like Trap. This is where Herb Alpert and his Tijuana trade. The Taino Indians Cinq Music and VidaPrimo fit The 60s brought the electric gave us the maracas, from in, we’re champions of Latin Brass’ soon to be infamous guitar and artists like Carlos Spain evolved the essence of Music. ‘Whipped Cream’ album. Santana, you could say the Spanish guitar (and the first Jumping wildly around the first Mexican-American rock fretboard finger-tapping, sorry Learn, Listen and Share “rec room,” propelled by god. The 70s brought Latin Eddie Van Halen), from Africa So, where does Latin music the upbeat brass section balladeers like Julio Iglesias. came the drums and from go from here? I don’t know. and rhythms inspired by The 80s turned Latin towards Cuba the conga. The Spanish Today, some genres of Latin Alpert’s Mexican bullfight pop music and culture, with and Portuguese speaking Music reflect the poverty and experience, I was thrilled by Iglesias and his slow love areas of the world would soon violence found in urban life. this “Latin” music. ‘Whipped Morales, listen to his saucy ballads dominating the charts. export their unique sound(s) Some see a definite swing Cream’ would go on to sell Effortlessly Hip ‘BIM, BAM, BUM’ track). Here The 90s saw incredible growth to the world. Go anywhere on towards the vulgar. Some see six million copies in the US. Many youngsters think Latin was music that was upbeat, and influence, with Shakira, the planet and they’re playing a rebirth of more traditional Selena, Ricky Martin, the band Latin music. Bomba and Plena. sounds. What I’m confident Alpert would soon partner Music and its influence fun, racy, sexy.... ahead of didn’t take hold in the States its time. Latin music was Menudo and Enrique Iglesias Shared traditions and new of is my love for all forms of with Jerry Moss, forming until Gloria Estefan’s ‘Mi effortlessly hip. Orchestras becoming household names. sounds. Brazil and Mexico. US Latin music will continue to A&M Records, one of the Tierra’ in 1993 or Selena’s infused with exotic sounds The turn of the century saw and Spain. Latin music now grow. For those looking for greatest indie record labels “Tejano breakthrough” ‘Amor and percussion. Food, culture reggaeton go mainstream, spans both hemispheres and insights, start with just one of all time. They would later Prohibido’ in 1995, but that’s and a nightly celebration of with artists like Daddy Yankee all continents. group or artist, then continue sell A&M and its music wrong. Latin Music was big in life, it was all here. Step off and Don Omar. to explore. Listen closely. catalog to Polygram in 1987 the US starting in the 1940s the street and into a Latin Under The Influence You’ll hear the history of many for a cool $500 million. This with Xavier Cougat. The nightclub, they offered up a Have I missed anyone Missing in my commentary peoples. Connect all the dots. was in no small part due Spanish-American bandleader whole new world. Americans noteworthy? You bet, is the incredible influence Share the music with friends. to the incredible legacy of spent his formative years in ate it up. hundreds of great bands and Latin music has on artists Listening to Latin music is sure Albert’s unique Latin inspired Havana, Cuba. History has not artists. That’s what makes everywhere. Latin jazz is the to lead you to a richer, fuller Latin Music so damn good. perfect example. Listen to life. compositions. I still have fully appreciated in musical The Dancing Gringo terms what Xavier brought In the 1950’s it was Tito There are also hundreds of Charlie Mingus, one of the copies of ‘Whipped Cream’ at to the world. His orchestra Puente, a Puerto Rican living genres to delve into, each with greatest jazz bassists of all time. the ready, on album, on CD played the music of some in New York City’s Spanish its own story, or stories to tell. He’ll tell you the best jazz he and iTunes. great composers (such as Noro Harlem, who would become In fact, that’s the heart of Latin ever played was inspired from

10 newsletter may. aug 2018 11 VidaPrimo Partners Through Playlists With VidaPrimo and Cinq Music present at Vevo, Roku, Music Choice And Xumo Latin Billboard Awards

During the recent Latin to grow. We provide both the panel discussions: VidaPrimo has managed to establish important agreements for the Billboard Music Conference technology and the team to distribution of its videos, mainly from Reggeaton and Trap Latino genres. in Las Vegas, VidaPrimo and develop Latin music in a global “... We had the opportunity to Cinq Music participated in music industry. participate in the Networking influential “breakout sessions”. spaces where we were able Agreements currently working are: Paola Colmenares CEO Latam We also support artist’s to reach future projects and of Cinq Music and VidaPrimo rights. Paola shared the panel strengthen our relationships represented the company discusion with: with our partners, allies, clients and artists ....” in the “Monetizing Around Mario Pato (Altafonte), the World” panel where her Camille Soto (Glad Empire), During the last 5 years Cinq participation highlighted the Emmanuel Zunz (ONErpm), Music and VidaPrimo have company’s strengths for our Simran Sing (Singh Singh & had the opportunity to attend artists and clients. Trauben) and artist J Alvarez. the Latin Billboard and their “...Cinq Music supports presence has become an independent music projects, important reference for the We curate two playlists: We curate eight permanent playlists: Stephen Brooks, EVP and GM Latin music industry. we are a company that of VidaPrimo USA had this to strengthens a genre expected Trap (updated every two weeks) 10 videos, 5 Classics, Hits, New Artists, New Videos, say regarding participating in from our catalog and 5 from other labels Featured Genre1 (Trap), Featured Genre Presenta tu bandera (updated monthly) 5 2 (Latin & Urban Pop) Featured Category, videos where each artist is of a different Featured Mood. nationality. Paola Colmenares Pannel

We curate eight playlist: We curate in Dailymotion 8 permanent playlists that are:

4 permanent: New videos, New Artists, Hits, Classics, Hits, New Videos, Tequila & Mezcal, Jason Peterson, and Classics. Latino Forever, Trap Latino Land, Reggaeton on Barry Daffurn, 4 playlist that change theme, category, mood Fire and New Artists. Each one represents each Hunter Paletsas, and title each month. For April 2018 we did: one of the musical genres that are handled in with Jareiq ‘JQ” Featured Artist: Darell, Featured Genre: Latin VidaPrimo. Kabara, President Pop & Urban Pop, Featured Category: Lyric of A&R at Rhythm Videos in a playlist we called Karaoke and Nation. Featured Mood: Tengo un party en casa.

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Vidaprimo Begins To Define Itself LA LA CASA ELEVADOR With High-Quality Programming BARBERÍA

Magazine that specializes in It is a Latin American Top My relationship with Cinq getting to know artists, but Ranking presented by an and VidaPrimo extends far from a producer’s perspective. influencer and presenter beyond digital distribution Sergio Uzaheta discusses production of VidaPrimo’s Original Content called Melissa Roldan, it is the and numbers, growth is The magazine chronicles the innovation of the Top ranking really linked to the growth “...VidaPrimo is producing original high-quality programming utilizing innovative in-house importance of the producer’s which Latinos are accustomed of Arguello as an artist and production formats. It’s all for the Latino market.” role in the work of each to. Ten positions that show the producer, it has been a great musical artist. For example, movements of biweekly music learning, going to Los Angeles we interview an audio/visual with music from VidaPrimo. to meet so many people , director regarding his take The idea is to integrate future puerto rico etc ... It has been a PIDE ESTA on the construction of a rankings of other playlists such growth both in the Anglo and REWIND particular music video clip, its as VEVO, MUSIC CHOICE etc, Latin contexts, it is a growth VIDEOS SEMANA importance and development. where you can see video data, beyond just numbers ... it is a director data, etc. Audiences growth as an artist, thank you can interact through social networks.

It should be noted that the core of all the programming of VidaPrimo will be governed by the slogan “LATINOS DE CORAZON”.

It is a 44 minute format. The Magazine that will contain It is a 44 minute format that We are in the cameras go out to the streets different cities: New York, goes behind the music of an and record people asking for Miami, Puerto Rico, Bogota, artist or a genre. The first development of other music videos spontaneously. Medellin and possibly Los chapter we are going to have It is a program that will tour It is a program that will tour large formats that will Questions will be asked about Angeles, where we will have is the story of Ñengo Flow, Latin America showing the Latin America showing the possibly come at the the videos, regardless of a scan of what is happening Composed by an interview. words used by artists or the words used by artists or the end of 2018 or the first the answer, it is a space for with Latin music in general. Then we will have the history people that surround them people that surround them such as producers or stage semester of 2019 where reflection and spontaneous of Reggeaton, The History such as producers or stage we will bet on reality TV opinion. DJ Nelson, The Caribbean managers. managers. movement in Bogotá, etc. content.

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The Company Grows And New Talents Enter To Form Part Of The VidaPrimo And Cinq Music Team

Gabriela Ramirez Forero Marketing and Communications Intern I am Gabriela Ramírez Forero student of Social Communication and Journalism with Audiovisual and journalistic emphasis on the Pontificia Universidad Javeriana from Colombia. I have a double baccalaureate diploma, attending High School in Salt Lake CIty, Utah. I have worked in different writing competitions being published in various books and web pages. The Last Supper I am an influencer, I manage my own instagram account, applying knowledge in editing and acquiring knowledge in the management of networks and their operation. Similarly, I have taken photography courses and editing Visit of Stephen Brooks, Jake Kim programs such as Photoshop, Illustrator and and Fernando Gonzalez Premiere Pro.

Taner Vickery Vidaprimo’s Intern Tica Martinez host I am a second year student at the University of our Tv show of St Andrews. I came back home, to sunny La Casa with our LA, to learn more about the marketing world visitors. from the guidance of the Vidaprimo team. In my first year at university, I developed a great interest in marketing and was super excited to learn more over the summer. Being a marketing intern for Vidaprimo has taught me so much more than I could ever learn in a classroom, and I’ve been pushed to be a contributing member of the company. I look forward to using the skills I’ve learned to future projects and endeavors.

16 newsletter may. aug 2018 17 Leila Kashfi Assistant Director for USC’s Concerts Leila was born and raised in Los Angeles, and has just finished her second year at the University of Southern California. She studies Business with a minor in Music Industry, and has always had a love for live music. She has played piano for the 15 years, and loves working with music on or off stage. She grew up in a home where her mother was always producing concerts for local Persian artists, and has now followed into her mother’s footsteps. She planning shows and music-related events for the entire student body, and also serves as the VP of Administration for the Marshall Business Student Government. She’s very happy to be interning at Cinq this summer!

Jeison Castillo Content Designer I am a Multimedia Engineer, I work in the modeling and 3D animation area, I´m content creator I´m audiovisual editor.

I am an entrepreneur, dynamic and creative person. I enjoy a lot the open air places, sports and the drawing.

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