Whiterock Avenue Redevelopment/Frame Park Baseball Facility January 17, 2018 How Does This Project Relate to City Council Goals? 1
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Whiterock Avenue Redevelopment/Frame Park Baseball Facility January 17, 2018 How Does this Project relate to City Council Goals? 1. Continue to focus on Economic Development initiatives with a focus on expansion of existing companies and the attraction of new manufacturing entities. Make efforts toward diversifying our mix of businesses. 2. Finalized renovation or reconstruction plans for Waukesha City Hall. 3. Increase the value of the City through significant redevelopment of distressed areas. 4. Continue to develop techniques to address code enforcement issues and urban blight in our community. 5. Develop plans to address the problems of homelessness in our community, working with local and regional partners. 6. Complete a plan for updating Buchner Pool. 7. Work with community partners to encourage additional affordable home ownership options like the Dunbar Oaks project. Project Goals • Redevelop areas of White Rock Avenue/East Main Street to increase tax base and remove blight/under utilized properties • Create a community asset that will contribute to the city’s economic success, particularly downtown • Create non-tax revenue for the long-term benefit of the City • Preserve/enhance Frame Park assets and attributes • Continue to provide access to existing users of the facility and to provide opportunities for additional community events/activities Where are we Today? • Reviewing potential redevelopment sites • 3 potential redevelopments in this immediate area • Supporting Habitat for Humanity’s effort to buy existing property, remove existing homes and rebuild affordable houses in this area • Finalizing the agreement for Northwoods League baseball franchise with Big Top Baseball Where are we Today? • Frame Park proposal basics: • 20-year use agreement • 2,500 fixed seats • Hospitality space • Videoboard/Scoreboard • Indoor Restrooms • Concession Space • Small Retail/Office Space • Full Turf Playing Field • Grass Berm, Dugouts, Fencing and Press Box Where are we Today? • Frame Park proposal basics: • Big Top Baseball would host up to 40 Baseball Games per year • Host soccer games (minor league, collegiate, or similar level of professional or amateur soccer) • Include responsible Alcohol serving plan • Includes scheduling meetings with User Groups • Includes a requirement for a comprehensive Parking Plan Where are we Today? • Frame Park proposal basics: • Carroll University, Waukesha North High School and Waukesha South High School would continue to play at the facility • Current City events would be preserved such as National Night Out and Fiesta Waukesha Where are we Today? • Frame Park proposal basics: • Big Top Baseball - $500,000 upfront, $150,000 per year base lease amount • Annual Contribution to Frame Park of $25,000 per year for improvements outside the boundaries of the baseball stadium • Additional $2,000 per event above base amount of events • City would fund approximately $3.8 - $4.2 million upfront • Lease payments plus redevelopment would cover debt cost Where are we Today? • Frame Park proposal basics: • No General Fund Tax Dollars are going into the stadium enhancement project Where are we Today? • Public Involvement Plan • Monday, January 22 – 7 p.m. – Common Council Chambers, 201 Delafield Street • Tuesday, January 30 - 6:30 p.m. - Finance Committee Common Council Chambers, 201 Delafield Street • Monday, February 5 – 6:30 p.m. – Common Council Chambers, 201 Delafield Street • Monday, February 19 - 6 p.m. - Parks Recreation and Forestry Board, 1900 Aviation Drive • Tuesday, February 22 - 6:30 p.m. - Common Council Chambers, 201 Delafield Street Where are we Today? • Land and Water Conservation Fund Grant • City received $28,627 in 1973 for bulkhead construction, fill material, sidewalks, landscaping and trees for Frame Park • The Wisconsin DNR is reviews compliance of entities receiving a Land and Water Conservation Fund Grant • Working with the DNR to meet grant requirements, or complete a conversion of the parcel • A conversion is a process of replacing a property with another property that serves a public purpose • Currently, an undeveloped area referred to as Meadowview Park is master planned for a variety of park purposes and is scheduled to begin development in 2018. Would meet the grant requirements. The Project Will be Successful If: 1. Financially Viable 2. Creates a long term asset to Frame Park 3. Spurs economic activity 4. Preserves the Frame Park experience for the entire community Frame Park What do the Leaders of Other Communities Say? • Wausau: (Woodchucks) “We have had NO negative experiences whatsoever with our Northwoods League team, the Wisconsin Woodchucks being in our community. They have been a very proactive and beneficial part of our community and have contributed greatly in many positive ways to the city of Wausau and the region. Owner Mr. Mark MacDonald and his entire staff have become a true “asset” to our city and are an absolutely wonderful community partner and the team are true “Ambassadors” for Wausau!” What do the Leaders of Other Communities Say? • Fond du Lac: (Dock Spiders) “Joe Moore from Fond du Lac here to echo for our city what Mayor Mielke said about his regarding the Northwoods League. Last summer about 30,000 spectators enjoyed themselves at the local ball park so we feel that our team has added something to the summer that local people wanted to support.” What do the Leaders of Other Communities Say? • La Crosse: (Loggers) “I have to strongly echo the sentiments from Fond du Lac and Wausau. The La Crosse Loggers have been a tremendous addition to our community. The bring great family entertainment to our waterfront and give back so much to various non-profits and community groups. They are a great community partner.” What do the Leaders of Other Communities Say? • Mequon: (Lakeshore Chinooks) “The Chinooks have been a tremendous community partner in the Mequon- Thiensville area as well, and have done a lot to support youth baseball and other civic groups/activities. Combined with the other amenities and attractions in the area, the baseball team and the stadium have been another great way to help ‘build community’ here in Mequon.”.