Class Agent Handbook 2018.Indd
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CLASS AGENTS THE ASSOCIATION OF FORMER STUDENTS TABLE OF CONTENTS THE ASSOCIATION OF FORMER STUDENTS OF TEXAS A&M UNIVERSITY Mission ................................................................................................................................................................................ 4 History ................................................................................................................................................................................. 4 Clayton W. Williams, Jr. Alumni Center .............................................................................................................................. 5 Contact Information ............................................................................................................................................................ 5 Hours of Operation .............................................................................................................................................................. 5 THE AGGIE RING ...................................................................................................6 CLASS AGENT ROLES & RESPONSIBILITIES .............................................................6 CLASS AGENTS ......................................................................................................7 CLASS GIFTS ..........................................................................................................7 ONLINE TOOLS & RESOURCES Logging into AggieNetwork.com ........................................................................................................................................ 11 Class Pages on AggieNetwork.com - AggieNetwork.com/Class ........................................................................................... 11 Posting Your Former Student News .................................................................................................................................... 11 Posting & Editing Class Announcements ........................................................................................................................... 11 Silver Taps .......................................................................................................................................................................... 12 How to Access Folders on Your Class Page ......................................................................................................................... 12 Mass Emails ....................................................................................................................................................................... 12 Free Email Address at AggieNetwork.com .......................................................................................................................... 12 Super User .......................................................................................................................................................................... 12 PRINT & ELECTRONIC COMMUNICATION GUIDELINES Texas Aggie Submissions ...................................................................................................................................................... 13 AggieNews Submissions ....................................................................................................................................................... 13 CLASS NEWSLETTER GUIDELINES The Electronic Newsletter Process ..................................................................................................................................... 14 The Print Newsletter Process .............................................................................................................................................. 14 Class News - Where Does It Come From? .......................................................................................................................... 15 Class Newsletters Format.................................................................................................................................................... 15 Organizing Your Letter ....................................................................................................................................................... 15 Length ................................................................................................................................................................................ 16 Word Processing Your Letter .............................................................................................................................................. 16 Style Guide ........................................................................................................................................................................ 16 2 | THE ASSOCIATION OF FORMER STUDENTS NEWSLETTER TIPS ...............................................................................................18 CLASS REUNIONS Association Duties .............................................................................................................................................................. 19 Class Agent Duties ............................................................................................................................................................. 19 Formal Reunions ................................................................................................................................................................ 19 Class Reunions - Reunion Marketing ................................................................................................................................. 20 Class Reunions - Reunion Planning ................................................................................................................................... 21 Class Reunions - Reunion Activities ................................................................................................................................... 22 Sul Ross Group Reunion .................................................................................................................................................... 23 50th Anniversary Reunion.................................................................................................................................................. 23 Young Alumni Weekend ..................................................................................................................................................... 23 SUGGESTED REUNION PLANNING TIMELINE ........................................................24 CLASS PROGRAMS BUSY DATES ..........................................................................24 CLASS AGENT REPORTS Quarterly Giving Reports ................................................................................................................................................... 25 Key for Class Agent Quarterly Report ................................................................................................................................ 25 HONORING YOUR CLASSMATES Silver Taps .......................................................................................................................................................................... 27 BRAND STANDARDS Trademarks ......................................................................................................................................................................... 28 Aggie Maroon .................................................................................................................................................................... 30 WRITERS’ USAGE & STYLE GUIDE ........................................................................31 DIRECTORY Class Programs’ Contacts.................................................................................................................................................... 34 Campus Information .......................................................................................................................................................... 34 Association Contacts .......................................................................................................................................................... 35 Around Town – Event Planning ......................................................................................................................................... 35 2017 CLASS AGENT HANDBOOK | 3 THE ASSOCIATION OF FORMER STUDENTS OF TEXAS A&M UNIVERSITY The Association of Former Students traces its origin to the Ex-Cadets Association formed in 1879 and later to the A&M Alumni Association and Alpha Phi Fraternity. In 1919, a coalition was formed and adopted the name “The Association of Former Students.” Much has changed since 1879, but the fundamental objectives of The Association remain the same. The founding charter of 1925 states that The Association of Former Students was formed for “the support of benevolent, charitable and educational undertakings by extending financial and other aid to students of Texas A&M University; by promoting social, literary and scientific pursuits; by perpetuating and strengthening the ties of affection and esteem formed in university or college days; and by promoting the interests and welfare of Texas A&M University and education generally in the State of Texas.” MISSION Our founding charter, dating back to 1925, states that