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Types of Cruise Ships

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Types of Cruise Ships Module 11: The Cruise Ship Sector Destination #2 Types of Cruise Ships Welcome to your second destination. Use the following resource article to learn about the main cruise line companies that are in operation today. Afterwards, close this article out and head back to the ship. Enjoy! The Big Three Now that you know about the history of cruising and the different types of cruise ships, it is important to know about the companies who own and operate these vessels. Over the last decade the cruise industry has undergone a lot of change. This has been mainly due to a series of acquisitions and mergers. While there are many companies serving the cruise vacation market, competition is dominated by the "Big Three" cruise lines. The Carnival Corporation, Royal Caribbean and Star Cruises are by far the most visible in the industry and enjoy a combined market share of over 85%. These three companies possess among them considerable purchasing power and their moves tend to determine the direction of the industry and the nature of the competition. The Carnival Corporation The Carnival Corporation is the largest cruise line company in the world and is now the owner of the following cruise line brands: V Ocean Village Cruises V Carnival Cruise Lines V Holland America Line (HAL) V Cunard Line V Seabourn Line V Costa Cruises V P&O Cruises V Princess Cruises V Windjammer/Barefoot Cruises V Royal Caribbean International Royal Caribbean International is the second largest cruise line company in the world and is owner of the following cruise line brands: V Royal Caribbean Cruises V Celebrity Cruises V Azamara V Pullmantur Cruises Star Cruises Malaysia-based Star Cruises is the third largest cruise line company in the world and is owner of the following cruise line brands: V Star Cruises V Norwegian Cruise Line (NCL) V Norwegian Cruise Line America (NCLA) V Orient Lines The remainder of the industry is shared among smaller operators such as Disney Cruise Lines and the ultra- luxury operators such as Crystal Cruises, Silverseas Cruises and Regent Seven Seas Cruises. The larger lines tend to have a much broader line of service and market segmentation, while the smaller lines tend to be more specialized by serving niche markets and special itineraries catering to specific market segments. Cruise Line Brands Now let's look in more detail at the main cruise line companies in operation today: Carnival Cruise Lines Founded in 1972 Carnival was a pioneer in the concept of cheaper and shorter cruises. Its ships are known for their Las Vegas-style decor and entertainment. Its trademark is the smoke stack, or funnel, which is red, white and blue and shaped like a whale's tail. The line calls its ships The Fun Ships and there is a wide range of activities offered on board which attracts a predominantly younger crowd. In 1996 the Carnival Destiny of 101,000 GRT became the largest passenger ship in the world at the time. Carnival is the richest cruise line in the world. The company also owns Holland America Line, Costa Cruises, Seabourn Line, Cunard Line, Windstar Cruises, P&O Princess Cruises among others, but operates each cruise line independently, as separate brands. Celebrity Cruises Celebrity Cruises Ltd was founded in 1989 by the Greek Chandris Group but merged with Royal Caribbean International in 1997 to become Royal Caribbean Cruises Ltd., which operates Celebrity and the Royal Caribbean International lines. The signature "X" on Celebrity ship funnels is the Greek letter chi, for "Chandris" Celebrity Cruises has established itself as a leader in offering quality cruises at a reasonable cost and was voted "one of the top-ten cruise lines of the world" by Travel and Leisure. Costa Cruises Born out of an olive-oil empire, Costa Cruises began sailing as a freighter ship in the early 1900s. It is now owned by the Carnival Corporation. Their fleet of passenger ships sail to ports worldwide, with an emphasis on destinations in the Caribbean and Mediterranean. These ships express Italian elegance and the entire company strives to maintain an image of personal, old- world charm. The European atmosphere comes complete with strolling musicians, fine wines, and great Italian food. There are even opportunities for passengers to take cooking classes and attend historical lectures. Costa Cruises hosts a mainly European passenger list. Crystal Cruises Crystal Cruise Lines, most commonly seen as Crystal Cruises, is a luxury cruise ship line founded in 1988 and notable for its two medium-sized, high-end ships. The line is a wholly-owned subsidiary of the large Japanese shipping company Nippon Yusen Kaisha. The Crystal passenger mix is about 85% North American, with about half of those from California. Crystal ships have been routinely voted as the best cruise ships by the readers of Conde Nast Traveler and other magazines; and guidebooks usually score their ships among the top 20 of all cruise ships afloat. Cunard Line For more than 160 years, Cunard Line has reined the high seas. Cunard features some of the cruise industry's top-rated ships that travel to more than 300 ports around the world, including unusual areas such as the Galapagos Islands, Vietnam, Antarctica, and the Amazon basin. In 1998, Cunard became one of a number of lines owned by Carnival Corporation. In 2004 Cunard launched the QM2, "The world's largest, longest, tallest, grandest ocean liner ever". Disney Cruise Lines The Walt Disney Company created Disney Cruise Line in 1994, and its first ship, the Disney Magic, had its maiden voyage in 1998. Sailing to the Disney-owned Caribbean island, Castaway Cay, cruises are intended to give equal attention to adults and children, with plenty of activities for both to participate in, either separately or as families. Disney Cruise Line currently has two ships in operation; the Disney Magic and the Disney Wonder. Passenger capacity is 1,760 per ship and each ship can carry a crew of 945. Disney generally hires European officers, hotel and dining staff, and American cruise staff and children's counselors. Disney also hires concessionaires for photography, spa, and shops. In an article for Cruise Industry News Quarterly, Vice President Dale Stafford was reported as saying that Disney Cruise Lines goal is to be the "employer of choice among cruise lines," offering "outstanding crew services and facilities, salaries and benefits, as well as training and development." Fred Olsen Fred Olsen Cruises offers luxurious small cruise ship voyages worldwide. They literally offer a destination for every traveler and even have a special worldwide cruise that reach multiple regions of the world. Fred Olsen prides their cruises on being smaller and more intimate than many of the bigger lines out there. Holland America Line (HAL) Holland America was founded in 1873 as the Dutch-America Steamship Company, a shipping and passenger line. Because it was headquartered in Rotterdam and provided service to the Americas, it became known as Holland America Line (HAL). The company, who became a wholly owned subsidiary of Carnival Corp in 1989, places a strong emphasis on trouble-free cruising, as evidenced by their "tipping not required" and "cashless" ship policies. Their large ocean liners carry a diverse clientele to exotic destinations around the globe. HAL owns its own private island in the Caribbean called "Half Moon Cay" (officially known as Little San Salvador Island); nearly all of the line's cruises through the region spend at least a day there. MSC Cruises (Mediterranean Shipping Company) MSC Cruise Line is a division of Mediterranean Shipping Company (MSC), a privately owned company with a longstanding history on the seas, entered the cruise industry in 1988 and MSC Cruise Line was officially born. MSC Italian Cruises combines a deep heritage at sea with an enthusiastic, young, motivated management team to present a company philosophy of Innovation = Tradition. Norwegian Cruise Line America (NCLA) In June 2004, NCL America launched the first US flagged cruise ships in 50 years its first cruise ship, the 2,114 passenger Pride of America and it has been a huge success. The cruise line operates cruises around the Hawaiian Islands. Due to the fact that their cruise ships sail primarily in US waters, their ships are U.S.-flagged and U.S. crewed. This makes NCL America a great place for American citizens (and those authorized to work in the US) to find work for a quality major cruise line. Since NCL America operates under US labor laws, its employees must be authorized to work in the United States and thus the positions cannot be filled by cheaper overseas labor. Norwegian Cruise Lines, NCL America and Orient Lines are divisions of NCL Holdings which is a subsidiary of Star Cruises. Norwegian Cruise Line (NCL) Norwegian Cruise Line was founded in 1966 and helped pioneer the one-class cruising concept which treats all passengers equally. It has since become one of the most recognized brand names in the North American cruise industry. Norwegian Cruise Line has since successfully differentiated itself from its competitors through the introduction of Freestyle Cruising on board its vessels. As the official cruise line of the NBA and NFL, Norwegian Cruise Line is the only line authorized to televise live games and broadcast ESPN onboard. For those who prefer active engagement in sports, there is even the Nike-sponsored "Beauty and Fitness" cruise, where passengers participate in competitive events and learn about fitness, nutrition, and sports medicine. Feature cruises often have an array of stars from both the sporting and entertainment worlds. Norwegian Cruise Lines, NCL America and Orient Lines are divisions of NCL Holdings which is a subsidiary of Star Cruises.
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