Events Entertainment Promotions MICE BTL Sponsorship Sports www.eventfaqs.com 4 JAN 2014 MAIN ISSUE 102 PAGES INCLUDING COVERS | VOLUME 4 | ISSUE 9 `100/- Events Entertainment Promotions MICE BTL Sponsorship Sports 4 January 2014, EXPERIENTIAL MARKETING 05 ExM is a monthly magazine by EVENTFAQS, publishers of India’s only platform for events and experiential marketing - www.eventfaqs.com It’s all happening here! Subscriptions are ` 1,000/- (India) and US$ 120/- (ROW) per year (12 issues), As we prepare for a new year of creating experiences that stay true to time including postage. Mail at and hold good for brands, its also interesting to review what innovations from
[email protected] for more details. this last year will survive the change of the calendar. IPs took on some serious attention in the year gone by, but mostly all focused in one kind of format and EDITOR AND subject. Activations continued to integrate with other experiential mediums, HEAD - BRAND & CONTENT: and some brands did this more innovatively than others. But a good conclusion KARISHMA HUNDALANI would surely be, that both IPs and integration of digital and experiential
[email protected] +91 98212 80003 formats are here to stay. PUBLISHER AND BUSINESS HEAD: VISHAL NAGDEV What’s to look forward to, is subsequent editions of various new properties
[email protected] +91 99116 96980 that took seed in the year gone by. Its always encouraging to see these innovate and create sustainability strategies, and to learn from the mistakes GENERAL MANAGER: of the one’s that don’t quite do this as well as others.