100 MOST VALUABLE STARS
1. Robert Downey Jr THE COMEBACK KID E-Score Celebrity Appeal Score 63% The critically lauded talent finds sobriety, followed by superheroic success.
2. Will Smith THE RETURNING BOX-OFFICE KING E-Score Celebrity Appeal Score 77% The most reliable worldwide moneymaker of the last twenty years proves himself after a long absence.
Domestic Box Office, Overseas Box Office, and 3. Johnny Depp Critic's Score are weighted THE QUIRKY TENTPOLE PERENNIAL medians. All data except Oscars taken from 2007- E-Score Celebrity Appeal Score 71% present. Once an outsider, his scene-stealing characters made him an international phenomenon.
4. Denzel Washington THE SOLID STAR E-Score Celebrity Appeal Score 78% Consistency, thy name is Denzel.
5. Brad Pitt THE NOT-JUST-A-PRETTY-FACE E-Score Celebrity Appeal Score 66% The respected actor-producer saturates the tabloids, to little consequence.
6.Matt Damon THE SIGN OF QUALITY E-Score Celebrity Appeal Score 72% When he’s in a film, people know there’s something interesting going on.
7. Clint Eastwood THE BELOVED ICON E-Score Celebrity Appeal Score 79% At 82, he’s the rare star who fans still want to see.
8. Angelina Jolie MRS. HOLLYWOOD E-Score Celebrity Appeal Score 50% A former wild child spreads her grown-up talents around to acting, directing, and activism.
9. Meryl Streep THE QUEEN E-Score Celebrity Appeal Score 69% Entering her fourth decade of being America’s greatest living actress.
10. George Clooney THE KING OF HOLLYWOOD E-Score Celebrity Appeal Score 69% A media darling who’s too rich to care about blockbusters.
How Vulture Ranked Its Most Valuable Stars
1. Domestic Box Office. 2. Overseas Box Office. 3. Studio Value. 4. Likability. How generally positive does the U.S. population feel about each actor? The market research firm E-Poll provided us with the percentage of the public who find each star “likable,” based on the company’s regular polling about attitude toward celebrities. 5. Oscars. 6. Critics' Score. 7. Magazine Covers. 8. Tabloid Value.