NAF STYLE GUIDE Introduction 1 This style guide is designed for use by NAF and its network of career If you have questions regarding this guide or need materials reviewed academies, partner organizations, and constituents to create marketing for compliance, please contact: and educational material that consistently and effectively portrays the identity, brand personality, and mission of NAF to internal and external Dana Pungello audiences. The purpose of this guide is to protect the integrity of the Senior Director of Communications, NAF NAF’s identity, brand, and reputation. 212-635-2400
[email protected] NAF’s brand personality is defined as innovative, professional, empowering, and unifying. Joseiry Perez Marketing Coordinator Enclosed are style guidelines including correct logo usage, font,
[email protected] co-branding, and other templates all designed to further our branding effort. If a template is available in this guide, it must be used. For custom or specific needs, please contact us. NAF STYLE GUIDE Full Color (CMYK) Logo Usage 2 The NAF national logo is a key component to the organization’s visual The following guidelines should be adhered to when using the national identity. Reproduction of the logo must always be completed using logo. This guide will provide additional versions of the national logo to approved electronic art. Photocopies or scanned versions of the logo include academy theme and high school: must not be used nor should attempts to recreate or mimic the logo be considered. • The logo should be printed in color using the gradient whenever possible. All logos are located in the press kit on the press room section of naf.org • The logo with the tagline “Be Future Ready” printed on two lines should be used whenever possible.