Fisher Takes Stock of Her Future
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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
Verizon Indycar Series Indianapolis 500 Mile Race Indianapolis Motor Speedway Sunday, May 25, 2014
Verizon IndyCar Series Indianapolis 500 Mile Race Indianapolis Motor Speedway Sunday, May 25, 2014 Car Driver Hometown Car Name Engine Entrant 2 Juan Pablo Montoya (W) Bogota, Colombia Verizon Team Penske Chevrolet Penske Motorsports 2T Juan Pablo Montoya (W) Bogota, Colombia Verizon Team Penske Chevrolet Penske Motorsports 3 Helio Castroneves (W) Sao Paulo, Brazil Pennzoil Ultra Platinum Team Penske Chevrolet Team Penske 3T Helio Castroneves(W) Sao Paulo, Brazil Pennzoil Ultra Platinum Team Penske Chevrolet Team Penske 5 Jacques Villeneuve (W) Saint-Jean-sur-Richelieu, Canada Schmidt Peterson Motorsports Honda Schmidt Peterson Motorsports 5T Jacques Villeneuve (W) Saint-Jean-sur-Richelieu, Canada Schmidt Peterson Motorsports Honda Schmidt Peterson Motorsports 6 Townsend Bell San Luis Obispo, Calif. Robert Graham KV Racing Technology Chevrolet KV Racing Technology 6T Townsend Bell San Luis Obispo, Calif. Robert Graham KV Racing Technology Chevrolet KV Racing Technology 7 Mikhail Aleshin (R) Moscow, Russia SMP Racing Honda Schmidt Peterson Motorsports 7T Mikhail Aleshin (R) Moscow, Russia SMP Racing Honda Schmidt Peterson Motorsports 8 Ryan Briscoe Sydney, Australia NTT Data Chip Ganassi Racing Chevrolet NTT Data Chip Ganassi Racing 8T Ryan Briscoe Sydney, Australia NTT Data Chip Ganassi Racing Chevrolet NTT Data Chip Ganassi Racing 9 Scott Dixon (W) Auckland, New Zealand Target Chip Ganassi Racing Chevrolet Target Chip Ganassi Racing 9T Scott Dixon (W) Auckland, New Zealand Target Chip Ganassi Racing Chevrolet Target Chip Ganassi Racing -
IZOD Indycar® Series & Firestone Indy Lights
® DARIO FRANCHITTIDARIO Chip Ganassi Racing Target Series Champion 2011 IZOD IndyCar IZOD IndyCar ® Series & Firestone Indy Lights™ 2012 Trackside INDYCAR Media Web Site – media.indycar.com A media-only section of the INDYCAR’s Web site is available for media use. This site contains general content about the IZOD IndyCar® Series and Firestone Indy Lights, including: IZOD IndyCar Series and Firestone Indy Lights logos for download Graphics and special event photo galleries for download and publication INDYCAR PR contacts Team PR contacts Track contacts Teleconference advisories Teleconference transcripts, press releases, advisories and notebooks Weekly Video News Feed advisories and digital copies Information about each event also is available, including: Complete event schedules Broadcast information Daily Trackside Reports, including session details and quotes Event Video News Release advisories Event press conference transcripts The address for the media site is: http://media.indycar.com INDYCAR Media Photo Web Site – IndyCarMedia.com A media-only website is available for media to download high-resolution photos of at-track events and studio photos of drivers. Note, registration is required to access the side The address for the media site is: http://www.indycarmedia.com INDYCAR PR CONTACT INFORMATION 1. INDYCAR. Contact information for members of INDYCAR Public Relations: a. Amy Konrath, Vice President of Communications/Public Relations 317-331-7437 – cell; 317-492-6453 – office; [email protected] b. Denise Abbott, Vice President of Public Relations 310-430-0496 – cell; 317-492-8836 – office; [email protected] c. Steve Shunck, Vice President of Public Relations 317-716-9188 – cell; 317-492-8532 – office; [email protected] d. -
500 Miles + 100 Years = Many Race Memories Bobby Unser • Janet Guthrie • Donald Davidson • Bob Jenkins and More!
BOOMER Indy For the best years of your life NEW! BOOMER+ Section Pull-Out for Boomers their helping parents 500 Miles + 100 Years = Many Race Memories Bobby Unser • Janet Guthrie • Donald Davidson • Bob Jenkins and More! Women of the 500 Helping Hands of Freedom Free Summer Concerts MAY / JUNE 2016 IndyBoomer.com There’s more to Unique Home Solutions than just Windows and Doors! Watch for Unique Home Safety on Boomer TV Sundays at 10:30am WISH-TV Ch. 8 • 50% of ALL accidents happen in the home • $40,000+ is average cost of Assisted Living • 1 in every 3 seniors fall each year HANDYMAN TEAM: For all of those little odd jobs on your “Honey Do” list such as installation of pull down staircases, repair screens, clean decks, hang mirrors and pictures, etc. HOME SAFETY DIVISION: Certified Aging in Place Specialists (CAPS) and employee install crews offer quality products and 30+ years of A+ rated customer service. A variety of safe and decorative options are available to help prevent falls and help you stay in your home longer! Local Office Walk-in tubs and tub-to-shower conversions Slip resistant flooring Multi-functional accessory grab bars Higher-rise toilets Ramps/railings Lever faucets/lever door handles A free visit will help you discover fall-hazards and learn about safety options to maintain your independence. Whether you need a picture hung or a total bathroom remodel, Call today for a FREE assessment! Monthy specials 317-216-0932 | geico.com/indianapolis for 55+ and Penny Stamps, CNA Veterans Home Safety Division Coordinator & Certified Aging in Place Specialist C: 317-800-4689 • P: 317.337.9334 • [email protected] 3837 N. -
U.S. Lake Erie Lighthouses
U.S. Lake Erie Lighthouses Gretchen S. Curtis Lakeside, Ohio July 2011 U.S. Lighthouse Organizations • Original Light House Service 1789 – 1851 • Quasi-military Light House Board 1851 – 1910 • Light House Service under the Department of Commerce 1910 – 1939 • Final incorporation of the service into the U.S. Coast Guard in 1939. In the beginning… Lighthouse Architects & Contractors • Starting in the 1790s, contractors bid on LH construction projects advertised in local newspapers. • Bids reviewed by regional Superintendent of Lighthouses, a political appointee, who informed U.S. Treasury Dept of his selection. • Superintendent approved final contract and supervised contractor during building process. Creation of Lighthouse Board • Effective in 1852, U.S. Lighthouse Board assumed all duties related to navigational aids. • U.S. divided into 12 LH districts with inspector (naval officer) assigned to each district. • New LH construction supervised by district inspector with primary focus on quality over cost, resulting in greater LH longevity. • Soon, an engineer (army officer) was assigned to each district to oversee construction & maintenance of lights. Lighthouse Bd Responsibilities • Location of new / replacement lighthouses • Appointment of district inspectors, engineers and specific LH keepers • Oversight of light-vessels of Light-House Service • Establishment of detailed rules of operation for light-vessels and light-houses and creation of rules manual. “The Light-Houses of the United States” Harper’s New Monthly Magazine, Dec 1873 – May 1874 … “The Light-house Board carries on and provides for an infinite number of details, many of them petty, but none unimportant.” “The Light-Houses of the United States” Harper’s New Monthly Magazine, Dec 1873 – May 1874 “There is a printed book of 152 pages specially devoted to instructions and directions to light-keepers. -
The Indy Racing League and the Indianapolis 500
The Indy Racing League and the Indianapolis 500: Increasing Competition in Open-Wheeled Automobile Racing in the United States Robert W. White Department of Sociology and Andrew J. Baker Department of Geography School of Liberal Arts IUPUI We thank Terri Talbert-Hatch and Pete Hylton for their comments and support of Motorsports Studies. Please direct correspondence to Robert White ([email protected]), Professor of Sociology and Director of Motorsports Studies, or Andrew Baker ([email protected]), Lecturer, Department of Geography, School of Liberal Arts, Indiana University-Purdue University Indianapolis (IUPUI), 425 University Boulevard, Indianapolis, Indiana, 46202. 1 The Indy Racing League and the Indianapolis 500: Increasing Competition in Open-Wheeled Automobile Racing in the United States Abstract Over the course of its lengthy history, the popularity of open-wheeled automobile racing in the United States has waxed and waned. This is especially evident in recent years. The 1996 “split” between the Indy Racing League (IRL; later, the IndyCar Series) and Championship Auto Racing Teams (CART; later the Champ Car World Series) severely hurt the sport. Following the split there was a well-documented decline in fan interest from which the sport has not recovered. Less understood, however, is that under the Indy Racing League the Indianapolis 500, the premier event in open-wheeled racing in the United States, became more competitive. Ironically, while fan interest decreased in the Indy Racing League era, the quality of racing increased. The increased competition associated with the Indy Racing League is a historically significant development that bodes well for the future of the sport. -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
The Bald Knobbers of Southwest Missouri, 1885-1889: a Study of Vigilante Justice in the Ozarks
Louisiana State University LSU Digital Commons LSU Doctoral Dissertations Graduate School 2011 "The aldB Knobbers of Southwest Missouri, 1885-1889: A Study of Vigilante Justice in the Ozarks." Matthew aJ mes Hernando Louisiana State University and Agricultural and Mechanical College, [email protected] Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_dissertations Part of the History Commons Recommended Citation Hernando, Matthew James, ""The aldB Knobbers of Southwest Missouri, 1885-1889: A Study of Vigilante Justice in the Ozarks."" (2011). LSU Doctoral Dissertations. 3884. https://digitalcommons.lsu.edu/gradschool_dissertations/3884 This Dissertation is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Doctoral Dissertations by an authorized graduate school editor of LSU Digital Commons. For more information, please [email protected]. THE BALD KNOBBERS OF SOUTHWEST MISSOURI, 1885-1889: A STUDY OF VIGILANTE JUSTICE IN THE OZARKS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Department of History by Matthew J. Hernando B.A., Evangel University, 2002 M.A., Assemblies of God Theological Seminary, 2003 M.A., Louisiana Tech University, 2005 May 2011 for my parents, James and Moira Hernando ii ACKNOWLEDGEMENTS Anyone who completes a project of this nature quickly accumulates a list of both personal and professional debts so long that mentioning them all becomes impossible. The people mentioned here, therefore, do not constitute an exhaustive list of all the people who have helped me along the way towards completing this dissertation. -
NASCAR for Dummies, 3Rd Edition
Index bearing, adding to, 62 • A • benefi ciary rule, 87, 137 ABC (race broadcaster), 20, 251 Benson, Johnny (driver), 168 accidents, 101, 148–149, 186, 190 Biffl e, Greg (driver), 272 advertising, 18, 24–25 bite (wedge), adjusting, 67, 154, 286, 290 aerodynamics, 59–60, 124, 144–145, 186– black fl ag, 88, 280 189, 277 blocking, 133 a-frame, 65, 277 blue fl ag (with diagonal yellow stripe), 88, air dam, 187–188, 277 135, 281 air gun, 159 Bodine, Brett (driver), 111 air intake, 61 Bodine, Geoffrey (driver), 111, 197 air pressure, tire, 64 Bodine, Todd (driver), 111 Allison, Bobby (driver), 30, 43, 262–263, body, car 270 aerodynamic features, 59–60, 124, 144– Allison, Donnie (driver), 30 145, 186–189, 277 Allstate 400 (race), 17, 211, 268 bending rules with, 85 American Speed Association (ASA), 97 composition, 59 Andretti, Mario (driver), 207, 267 front air dam, 187–188 appearances, public relations, 25–26, 113, front splitter, 59–60, 188, 288 114 hood, 24, 69 apron, 277 inspection, 78 ARCA (Automobile Racing Club of paint scheme, 25, 284 America), 185 rear wing, 59, 60, 81, 188, 286 Around the Track (television program), 252 rules for, 76 associate sponsor, 24, 26, 277 spoiler, 59, 286 athletic abilities of drivers, 106–108 templates, 78, 79, 81, 289 Atlanta Motor Speedway, 192, 197–198, trunk, 69 272–273 bonus points, 176–177 attending a race. See race attendence bonus programs, 95 Auto Club Speedway, 192, 194, 198–199 brake fan, 71 Autodromo Hermanos Rodriguez, 36 brake pedal, 70, 71, 107 autograph card, 245COPYRIGHTEDbrakes, MATERIAL -
Lighthouses – Clippings
GREAT LAKES MARINE COLLECTION MILWAUKEE PUBLIC LIBRARY/WISCONSIN MARINE HISTORICAL SOCIETY MARINE SUBJECT FILES LIGHTHOUSE CLIPPINGS Current as of November 7, 2018 LIGHTHOUSE NAME – STATE - LAKE – FILE LOCATION Algoma Pierhead Light – Wisconsin – Lake Michigan - Algoma Alpena Light – Michigan – Lake Huron - Alpena Apostle Islands Lights – Wisconsin – Lake Superior - Apostle Islands Ashland Harbor Breakwater Light – Wisconsin – Lake Superior - Ashland Ashtabula Harbor Light – Ohio – Lake Erie - Ashtabula Badgeley Island – Ontario – Georgian Bay, Lake Huron – Badgeley Island Bailey’s Harbor Light – Wisconsin – Lake Michigan – Bailey’s Harbor, Door County Bailey’s Harbor Range Lights – Wisconsin – Lake Michigan – Bailey’s Harbor, Door County Bala Light – Ontario – Lake Muskoka – Muskoka Lakes Bar Point Shoal Light – Michigan – Lake Erie – Detroit River Baraga (Escanaba) (Sand Point) Light – Michigan – Lake Michigan – Sand Point Barber’s Point Light (Old) – New York – Lake Champlain – Barber’s Point Barcelona Light – New York – Lake Erie – Barcelona Lighthouse Battle Island Lightstation – Ontario – Lake Superior – Battle Island Light Beaver Head Light – Michigan – Lake Michigan – Beaver Island Beaver Island Harbor Light – Michigan – Lake Michigan – St. James (Beaver Island Harbor) Belle Isle Lighthouse – Michigan – Lake St. Clair – Belle Isle Bellevue Park Old Range Light – Michigan/Ontario – St. Mary’s River – Bellevue Park Bete Grise Light – Michigan – Lake Superior – Mendota (Bete Grise) Bete Grise Bay Light – Michigan – Lake Superior -
Biodiversity of Michigan's Great Lakes Islands
FILE COPY DO NOT REMOVE Biodiversity of Michigan’s Great Lakes Islands Knowledge, Threats and Protection Judith D. Soule Conservation Research Biologist April 5, 1993 Report for: Land and Water Management Division (CZM Contract 14C-309-3) Prepared by: Michigan Natural Features Inventory Stevens T. Mason Building P.O. Box 30028 Lansing, MI 48909 (517) 3734552 1993-10 F A report of the Michigan Department of Natural Resources pursuant to National Oceanic and Atmospheric Administration Award No. 309-3 BIODWERSITY OF MICHIGAN’S GREAT LAKES ISLANDS Knowledge, Threats and Protection by Judith D. Soule Conservation Research Biologist Prepared by Michigan Natural Features Inventory Fifth floor, Mason Building P.O. Box 30023 Lansing, Michigan 48909 April 5, 1993 for Michigan Department of Natural Resources Land and Water Management Division Coastal Zone Management Program Contract # 14C-309-3 CL] = CD C] t2 CL] C] CL] CD = C = CZJ C] C] C] C] C] C] .TABLE Of CONThNTS TABLE OF CONTENTS I EXECUTIVE SUMMARY iii INTRODUCTION 1 HISTORY AND PHYSICAL RESOURCES 4 Geology and post-glacial history 4 Size, isolation, and climate 6 Human history 7 BIODWERSITY OF THE ISLANDS 8 Rare animals 8 Waterfowl values 8 Other birds and fish 9 Unique plants 10 Shoreline natural communities 10 Threatened, endangered, and exemplary natural features 10 OVERVIEW OF RESEARCH ON MICHIGAN’S GREAT LAKES ISLANDS 13 Island research values 13 Examples of biological research on islands 13 Moose 13 Wolves 14 Deer 14 Colonial nesting waterbirds 14 Island biogeography studies 15 Predator-prey -
Morphometric Factors in the Formation of Great Lakes Coastal Wetlands C
P1: GIM TJ1095-03 TJ-AEM.cls May 27, 2004 9:29 Morphometric factors in the formation of Great Lakes coastal wetlands C. E. Herdendorf Department of Geological Sciences, The Ohio State University, Columbus, Ohio 43210, USA; E-mail: [email protected] The Great Lakes basins were carved from ancient river valleys by continental ice sheets that receded from the region less than 10,000 years ago. Not only did the glaciers create the basins now holding the lakes, but they are responsible for many of the shallow depressions in the coastal margin that have since developed as coastal wetlands of various types. For the past four thousand years, coastal processes in the lakes have further modified the shore topography to form embayments, coastal lagoons, estuaries, deltas, and solution basins where thousands of hectares of wetlands have become established. This paper will explore the origin of the various morphometric forms which these wetlands have taken and their characteristic hydrologic processes. Keywords: estuaries, geomorphology, karst, lacustrine, palustrine, physiography Physiography of the Great Lakes gin of the waning ice sheet retreated northward into the newly carved lake basins, some of which were dammed The five adjoining Laurentian Great Lakes— by glacial end moraines. The early ice-margin lakes ex- Superior, Michigan, Huron, Erie, and Ontario—extend panded as the glacial ice masses shrank. However, as 1,370 km from westernmost point to easternmost point new and lower outlets were uncovered to the north, the and 1,130 km from north to south (Figure 1). With lakes drained to ever lowering levels except during peri- a total surface area of 244,160 km2, this is the largest ods of minor readvances of the ice front (Hough, 1962).