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REALITY:AUGMENTED MAGAZINE Reality: Augmented Magazine is a publication based on a graphical and UI look into the world of augmented reality. This is a new form of tech that allows seamless stream of data to become interwoven into our daily lives. The magazine is published in both print and digital format. —Spring 2013 02

BRIGHT EYES: LETTING OFF THE HAPPINESS Creating moving imagery that accompanies the raw emotion of Conor Oberst’s first critically acclaimed album was the main focus of this interactive website. The adolescent sounds and mood allowed an unbridled exploration into the creative aspect of relating sound to choices in imagery. —Spring 2011 03

ANATOMY OF A TYPEFACE The project was designed to focus on looking at the layout of type in a more meaningful way. The importance was on the meaning of design and the nature of layout, rather than to conform to classical layouts. The book is intended to be expressive to the artist’s interpretation. The meaning of the words made design choices easy. Readability takes a backseat to meaning and process. The colors and layout are influenced by the late 70’s punk era. The nature of this piece is to inform the reader of the importance of each word and its use within it’s self. —Spring 2011 04

MTV: BRAND NEW AD LAUNCH CAMPAIGN MTV: Brand New is a new music channel aimed at young adults. The station focuses on Indie, Rock, and Alternative Hip Hop. A website, television commercial, and guerilla marketing campaign to bring focus to a new music television station by MTV. This was a group project where my main focus was on the web, interactive, and guerilla marketing. —Fall 2011 05

WEB AWARE: PUBLIC AWARENESS Web Aware is a public awareness campaign about the dangers of having a bad web presence as well as tips on how to maintain positive social media roles that could actually help you benefit in the professional and personal world. This was a group project where I handled the web and social media components. —Fall 2011 06

BRANDING PUEBLO BURGER Pueblo Burger is a new fast food restaurant that focuses heavily on current food trends. At the time of its original branding research showed that around the clock eating and spicy takes on traditional foods were the most popular trends. The focus of Pueblo Burger’s identity is to make you hungry. —Spring 2013 07

TIDE: TO GO MAGAZINE ADS Looking nice often intrudes on the amount of fun you can have. The message is simple. “Live messy. Be Clean.” You no longer have to worry about a little coffee spill on your shirt, dirt from your car, or a fun afternoon of hot dogs and popcorn grease ruining how you look. —Fall 2011 08

FORT WORTH ZOO BRANDING GUIDE A less stressful and more open atmosphere were key in rebranding the Fort Worth Zoo. The slogan, “Unwind at the Zoo,” is the blanket idea of a new rebranding; which focuses on delivering a more refined and relaxed image of taking the family to the zoo. —Fall 2011 09

HARVEST CLOUD Harvest Cloud is an American twist on the Korean classic rice wine Maegkolli. This trending drink provides a great palette in exploring modern trends and fusing them with classical design. —Fall 2013 09

HARVEST CLOUD My focus was on the website and the Magazine Ads. The goal was to promote a fresh style blended with a classical style that focuses on togetherness and the blending of Korean and American culture. —Fall 2013