ISSN 0974-8903 JOURNAL Estd. 1996 OF IPEM The Bi-annual Refereed Journal of the Institute of Professional Excellence & Management Vol. 10 Issue No. 2 July - December 2016 CONTENTS Women Empowerment through Entrepreneurship in India: Challenges and Prospects Achla Tyagi, Sonam Gulati and Mohit Misra A Conceptual Paper on the Effectiveness of Social Entrepreneurship over Corporate Social Responsibility Neerja Anand & Navjyot Baweja Role of Government and Economic Policies in Stimulating Entrepreneurship in India Nidhi Srivastava Gender Issues in Entrepreneurship Myth or Reality Prachi Pathak & Vimal Pant Need of Aligning the Education, Skills and Training for Business Senses in Small Scale Ventures Shalini Prakash Social Entrepreneurship: A Concept towards Societal Published by : Improvement Institute of Professional Sunil Shukla, Sunita Shukla & Vikas Singh Excellence & Management Entrepreneurial Education: A Critical Perspective (ISO 9001:2008 Certified, NAAC Accredited & Ph.D Research Centre of the University) Indrani Bhattacharjee A-13/1, South Side G.T. Road Industrial Area, NH-24 By-Pass Ghaziabad, U.P. - 201 010 Political Branding: Material and Immaterial Cues Ph.: 0120-4174500, Fax : 0120-4174500 Amit Kumar, Somesh Dhamija & Aruna Dhamija E-mail :
[email protected] Website : www.ipemgzb.ac.in JOURNAL OF IPEM The Bi-annual Refereed Journal of the Institute of Professional Excellence & Management • Volume 10 • Issue No 2 • July - December 2016 PATRON presented to Best Academic Dr. B.S. Goel Excellence Prof. (Dr.) B. S. Goel Executive Director Institution in NCR Executive Director, IPEM EDITORIAL BOARD EDITOR - Dr. Alpana Gupta ASSOCIATE EDITOR - Dr. Dolly Phillips ASSISTANT EDITORS - Dr. Nidhi Srivastava, Dr. Sandeep Garg, Dr. Amit Shishodia EDITORIAL REVIEW BOARD Mr Bimal Jain (Director, A2Z TAXCORP LLP, Tax and Law Practitioners) Dr.