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JOURNAL of IPEM Vol 10 , Issue No. 2, July December 2016 ISSN 0974-8903 JOURNAL Estd. 1996 OF IPEM The Bi-annual Refereed Journal of the Institute of Professional Excellence & Management Vol. 10 Issue No. 2 July - December 2016 CONTENTS Women Empowerment through Entrepreneurship in India: Challenges and Prospects Achla Tyagi, Sonam Gulati and Mohit Misra A Conceptual Paper on the Effectiveness of Social Entrepreneurship over Corporate Social Responsibility Neerja Anand & Navjyot Baweja Role of Government and Economic Policies in Stimulating Entrepreneurship in India Nidhi Srivastava Gender Issues in Entrepreneurship Myth or Reality Prachi Pathak & Vimal Pant Need of Aligning the Education, Skills and Training for Business Senses in Small Scale Ventures Shalini Prakash Social Entrepreneurship: A Concept towards Societal Published by : Improvement Institute of Professional Sunil Shukla, Sunita Shukla & Vikas Singh Excellence & Management Entrepreneurial Education: A Critical Perspective (ISO 9001:2008 Certified, NAAC Accredited & Ph.D Research Centre of the University) Indrani Bhattacharjee A-13/1, South Side G.T. Road Industrial Area, NH-24 By-Pass Ghaziabad, U.P. - 201 010 Political Branding: Material and Immaterial Cues Ph.: 0120-4174500, Fax : 0120-4174500 Amit Kumar, Somesh Dhamija & Aruna Dhamija E-mail : [email protected] Website : www.ipemgzb.ac.in JOURNAL OF IPEM The Bi-annual Refereed Journal of the Institute of Professional Excellence & Management • Volume 10 • Issue No 2 • July - December 2016 PATRON presented to Best Academic Dr. B.S. Goel Excellence Prof. (Dr.) B. S. Goel Executive Director Institution in NCR Executive Director, IPEM EDITORIAL BOARD EDITOR - Dr. Alpana Gupta ASSOCIATE EDITOR - Dr. Dolly Phillips ASSISTANT EDITORS - Dr. Nidhi Srivastava, Dr. Sandeep Garg, Dr. Amit Shishodia EDITORIAL REVIEW BOARD Mr Bimal Jain (Director, A2Z TAXCORP LLP, Tax and Law Practitioners) Dr. Rishi Raj Singh, Director and Training Officer, NIESBUD Dr V.K. Garg, Ex-Senior Reader (Economics), Delhi University Dr Shalini Srivastava, Asst. Dean, Jaipuria Institute of Management, NOIDA Dr Bhavna Adhikary, Dean Academics, Amity Business School, Manesar Dr Kavita Srivastava, Adjunct Professor (Economics), ICFAI Business School, Bangalore Printed and Published by Mr. Anupam Goel on behalf of the Institute of Professional Excellence & Management, A-13/1, South Side G. T. Road Ind. Area, NH-24, By-Pass, Ghaziabad – 201 010 (U.P.), at Ghaziabad Offset Press, 292, Gandhi Nagar, Ghaziabad (U.P.) From the Editorial Board t gives us immense pleasure to bring to you the JOURNAL OF IPEM, Vol. 10, July- December, 2016. We are also glad to achieve the target of publishing the Journal as Ialways on time. Publishing research work of scholars puts a great responsibility on the Editorial Board and to shoulder this we have to constantly update and innovate in our approach to do justice to the field of study. One such update which we happily announce to our readers is that the JOURNAL OF IPEM is now thoroughly dedicated to research in the field of Management. In every issue we would like to focus on the theme which is pertinent to the Business. This year the issue is dedicated to Entrepreneurship which is the mantra for the development of any economy and is being discussed at several academic and corporate platforms nationally and internationally. We received more than fifteen Research Papers and Articles on various sub-themes related to entrepreneurship and eight papers were finally shortlisted. All the papers we have included in this issue of the JOURNAL OF IPEM are peer-reviewed. The papers published in this issue focus on Gender Issues in Entrepreneurship, Effectiveness of Social Entrepreneurship over Corporate Social Responsibility, Need of Aligning the Education, Skills and Training for Business Senses in Self Employment and Links of Government Aids and Policies to Small Scale Ventures, Women empowerment through Entrepreneurship in India, Social Entrepreneurship for Societal Improvement, Political Branding, Entrepreneurship Education and Role of Government and Economic Policies in Stimulating Entrepreneurship in India. We sincerely hope that these in-depth research papers will further stimulate the academic research and will help in developing an insight in the concerned areas. We are eagerly waiting for your critical response which we shall incorporate in the forthcoming issues. We are greatly indebted to the paper writers who took keen interest and submitted their research papers on time. The sincere efforts of all the contributors have made it possible for us to come out with the issue of the JOURNAL OF IPEM on time. We are grateful to our Patron Dr B.S.Goel who provided all the moral and financial support to publish the JOURNAL OF IPEM. JOURNAL OF IPEM The Bi-annual Refereed Journal of the Institute of Professional Excellence & Management • Volume 10 • Issue No 2 • July - December 2016 Contents 1. Women Empowerment through Entrepreneurship in India: 01 Challenges and Prospects Achla Tyagi, Sonam Gulati and Mohit Misra 2. A Conceptual Paper on the Effectiveness of Social 10 Entrepreneurship over Corporate Social Responsibility Neerja Anand & Navjyot Baweja 3. Role of Government and Economic Policies in 15 stimulating Entrepreneurship in India Nidhi Srivastava 4. Gender Issues in Entrepreneurship Myth or Reality 21 Prachi Pathak & Vimal Pant 5. Need of Aligning the Education, Skills and Training 29 for Business Senses in Small Scale Ventures Shalini Prakash 6. Social Entrepreneurship: A Concept towards Societal Improvement 38 Sunil Shukla, Sunita Shukla & Vikas Singh 7. Entrepreneurial Education: A Critical Perspective 47 Indrani Bhattacharjee 8. Political Branding: Material and Immaterial Cues 53 Amit Kumar, Somesh Dhamija & Aruna Dhamija Women Empowerment Through Entrepreneurship In India: Challenges And Prospects Dr. Achla Tyagi* Ms. Sonam Gulati** Mr. Mohit Misra*** ABSTRACT In India, women entrepreneurs constitute only 10 percent of the total number of entrepreneurs in the country. For centuries, women in India have been confined to the four walls of house doing all household chores and have been economically dependent on their male counterparts. In Modern India, more and more women are now ready to accept the challenges to meet their personal needs and are displaying an attentiveness to be economically independent. A strong desire to do something and contributing to economy, women, nowadays are taking up entrepreneurial activity especially in micro, small and medium scale enterprises. They are imprinting a niche for themselves in the male dominated society. This conceptual paper highlights the challenges, prospects and role of Government in promoting and empowering women entrepreneurs in India. Keywords: Women Entrepreneur, Challenges, Future Prospects, Empowerment INTRODUCTION economically dependent on their male counterparts. In Modern India, more and more women are now India has been a land of diversified culture. From ready to accept the challenges to meet their personal time immemorial this has been a topic of serious needs and are displaying an attentiveness to be concern whether women should earn and be self economically independent. A strong desire to do dependent or she should be confined to the four something and contributing to economy, women, walls of home taking care of homely activities and be nowadays are taking up entrepreneurial activity dependent on the male members for her financial especially in micro, small and medium scale security. With the advent of reformations in enterprises. They are imprinting a niche for educational sector, economic liberalization and themselves in the male dominated society. globalization, there has been a shift in this centuries long stereotype for women and women nowadays WOMEN EMPOWERMENT have been actively participating in the activities of Empowerment is the process of obtaining basic their interest and are now the active contributors in opportunities for people who otherwise are Nation’s Economy. In India, women entrepreneurs deprived of them. Empowerment also includes constitute only 10 percent of the total number of encouraging, and developing the skills leading to entrepreneurs in the country. For centuries, women self-sufficiency with a focus on eliminating the in India have been confined to the four walls of future need for charity or welfare in the individuals house doing all household chores and have been of the group. Women Empowerment is basically the * Senior Assistant Professor – Department of Business Administration, ABES Engineering College, Ghaziabad, E-mail Id: [email protected] ** Senior Assistant Professor – Department of Business Administration, ABES Engineering College, Ghaziabad, E-mail Id: [email protected] *** Senior Assistant Professor – Department of Applied Sciences, ABES Engineering College, Ghaziabad, E-mail Id: [email protected] 01 JOURNAL OF IPEM * Vol. 10, No. 2, July - December 2016 creation of an environment where women can make their livelihood. In India, early phases of women independent decisions on their personal entrepreneurship was regarded as extension of their development in society. Women want to be treated kitchen activities mainly to 3 Ps, viz. Pickles, Powder as equals and be economically independent. This and Pappad. But with growing awareness women can only happen through a well planned and well have started shifting from 3 Ps to 3 modern Es, viz. executed policies which focuses women Engineering, Electronics and Energy. empowerment. Women are regarded as better half
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