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Thematic Channels Fun TV M6_COUV_EN 30/05/05 17:18 Page 1 M6_part 1 EK 2e_EN 30/05/05 17:17 Page 1 Annual Report 2004 1 2 Message from the Chairman of the Management Board Contents 4 Corporate Governance 5Group Structure and Management 6 Shareholder’s Notebook 8Key Figures 10 The Year in Review 12 Audiences 14 Advertising 16 M6, a Responsible Group 20 A Word from the Head of Programming 22 Internal Productions p.18 24 News Magazines 27 Lifestyle Magazines 28 Entertainment and Youth 31 Drama 36 Publishing and Distribution 39 M6 Evénements p.34 40 SND Cinema and Video 42 M6 Web 44 Home Shopping Service 46 F.C. Girondins de Bordeaux 50 Digital Landscape 52 Thematic Channels p.48 56 TPS 57 DTT: decoding of an evolution 63 Management Report 105 Financial Accounts p.59 155 Legal Information M6_part 1 EK 2e_EN 30/05/05 17:17 Page 2 2 Free to Air TV Diversification Digital TV Annual Report 2004 Message from the Chairman of the Management Board M6: an assertive multimedia Group Nicolas de Tavernost 2004 was an important anniversary year for the reflected this vision in full, with M6 Group reali- M6 Group, as on 28 September 1994 shares sing another year of growth enabling it to post of Métropole Télévision SA, the Group’s parent all time record profitability levels. company, began trading on the stock exchange. This historical moment enables us to assess the With an average 18.6% audience share and com- journey followed by M6 that has made it today petition at its most intense level ever, M6 has a key player in the French audiovisual landscape. confirmed for the 4th successive year its status In one decade, the share price of Métropole Télé- as France’s 2nd most popular TV network for hou- vision SA has increased fourfold, as has its tur- sewives under 50 years old. nover, which amounted to M€ 1,192.8 in 2004. For that same year, the Group posted a net pro- This 5% growth in the network’s viewing audience fit (group share) of M€ 138.7, making M6 one of size in one year reflects once again the relevance the most profitable audiovisual groups in Europe. of the positioning of the network and the qua- These few figures summarise the investment lity of its programming offering. proposal made by M6 to its shareholders some 10 years ago: an audiovisual group in continuous The new record audience levels registered in profitable growth. 2004 reflect a programme planning that is at the same time original, innovative and impres- Despite the uncertainty of the markets and the sive. The programme line-up was restructured inflexibility of major economic players, 2004 around weekly prime time shows, with a streng- M6_part 1 EK 2e_EN 30/05/05 17:17 Page 3 Annual Report 2004 Digital TV Diversification Free to Air TV 3 thening of offer in the areas of drama and docu- network, generated significant profitability. SND, a good start-up of distribution by DSL and a mentaries, all the time ensuring a balance bet- for which 2004 marked a year of transition, pur- maintained operating profit. TPS shareholders ween the two main flagships of the network, sued its strategy of ‘full rights’ acquisition, bene- are committed to pursuing the profitable deve- notably in the area of news and new enterprises. fiting from more favourable prospects for 2005. lopment of this platform, through an attractive Finally, important work was realised concerning programme offering. 2004 was almost marked by an additional phase the French Ligue 1 Football Club Girondins de in the development of the network. M6 is focu- Bordeaux, in order to ensure its rapid return to With its balanced profile, competitiveness, reac- sing on a wider, more family oriented audience, financial profitability. tivity, rigorous management and continuous pro- thanks to a more diversified programme offer gress involving all personnel, M6 Group has and unifying programmes. Pursuing its diversification strategy which has demonstrated in its 18 years of existence its made it a true multimedia group, in February capacity to build an effective growth model in an These audience successes represent an increa- 2005 M6 concluded a major mobile phone licen- increasingly competitive environment. singly high-return as an advertising medium: M6 sing agreement with Orange, in continuity with consolidated its position as No 2 in the French the development around the network, its brand With the dynamic support of a new group of indi- advertising market. and its programming, at the same time consti- vidual and institutional shareholders from 2004, Advertising revenues increased by 4.1% in 2004: tuting a new phase in its relations with its public, M6 Group intends to apply this winning model the difficult 4th quarter environment, marked by in the broadcasting of its content and in the even more so, with its sights set on the arrival of impacts of the Bercy accords, should not detract M6 is control of its distribution networks. Digital Terrestrial Television, the development of from the excellent performances achieved in the focusing new transmission supports such mobile televi- 1st half of the year nor the appeal of the network on a wider, Digital TV operations, which encompass the sion and the opening up of the advertising mar- that was able to largely benefit from the ope- more family group’s thematic channels and the TPS Satel- ket to distribution in 2007. ning up of television advertising to the press sec- oriented lite offering, pursued its dynamic growth. tor. audience, The portfolio of thematic channels, completed thanks to at the beginning of the year by the acquisition Nicolas de Tavernost M6 still benefits from significant growth drivers, a more of Paris Première, whose integration into the in terms of both its tariffs and advertising slots diversified group was quickly and successfully undertaken fill rates. programme while safeguarding for the long term its editorial offering project, has seen its contribution to Group results Diversification operations crossed a new thres- and unifying increase sharply, under the effect of a progres- hold of profitability in 2004. Despite a difficult program- sion of advertising revenues and the pooling of economic and competitive environment in cer- mes. resources. Audience performances by the the- tain markets, notably the music and kiosk dis- matic channels, and notably those of Paris Pre- tribution markets, the commercial success and mière and Téva, were confirmed by the latest managing of activities on a margins basis have MediaCabSat TV ratings. enabled M6 Interactions to again improve its profitability levels. M6 Web, supported by the For TPS, 2004 was the year of balanced growth, power of its programming and the appeal of the with total subscribers numbering nearly 1.7 million, M6_part 1 EK 2e_EN 30/05/05 17:17 Page 4 4 Free to Air TV Diversification Digital TV Annual Report 2004 M6 GROUP HISTORY: 10 KEY DATES • 2004 - Corporate Suez disengages itself from the M6 Group, maintaining a 5% shareholding. • 2002 - With the 2nd season of Loft Story, M6 sets an all time record prime time network Governance viewing audience of 8.2 million. • 2001 - Launch of Loft Story, 1st French venture into reality TV. Management Board • 2000 - Record growth in advertising with an increase in advertising revenues in excess of 20%. • 1999 - M6 takes over the Football Club, les Girondins de Bordeaux, with 66 % of the capital (increased to 100% in 2002). • 1994 - M6 shares are launched on the Nicolas de Thomas Eric Catherine Jean Second Marché of the Paris Stock Exchange. Tavernost Valentin d’Hotelans Lenoble d’Arthuys • 1992 - Creation of M6 Interactions, which Chairman Vice-Chairman Vice-Chairman Head of Head of commercialises derived products. M6 Head of Head of Advertising Digital TV concludes its 1st profitable year of operation. programming Administration Operations • 1989 - 1st local news station at Bordeaux, broadcast at 7:54 pm. The 1st of a long series of local news station opening at Grenoble, Lille, Supervisory Board Lyon, Marseille, Montpellier, Nancy, Nantes, Albert Frère, Bernard Arnault Guy de Panafieu Nice, Rennes and Toulouse. Chairman Vincent de Dorlodot Thomas Rabe Gérard Worms, Axel Ganz Remy Sautter • 1987 - Métropole Télévision is granted the Jean-Charles de Keyser Yves-Thibault de Silguy authorisation to exploit France’s 6th analogue Deputy-Chairman Jean Laurent Gerhard Zeiler TV channel on 1 March. At 11:15 am, M6 broadcasts its 1st image. M6_part 1 EK 2e_EN 30/05/05 17:17 Page 5 Annual Report 2004 Digital TV Diversification Free to Air TV 5 Executive Committee Group Structure Nicolas de Tavernost Thomas Valentin and Management Eric d’Hotelans Catherine Lenoble Jean d’Arthuys Free to Air TV Diversification Digital TV Philippe Bony Deputy Head of Programming Gilles Boyer Director of Institutional Relations ADVERTISING HOME SHOPPING M6 Thématique Delphine Cazaux M6 Publicité Home shopping Service Jean d’Arthuys Director of Organisation and Human Resources Catherine Lenoble Jérôme Dillard Nicolas Coppermann Paris Première Deputy Head of Programming PRODUCTION PUBLICATIONS, MUSIC, Jean d’Arthuys Jérôme Dillard RIGHTS NEGOTIATION EVENTS, VIDEO & FILM Téva (51 %) Director of Diversification operations C. Productions DISTRIBUTION Catherine Comte Michelle Garrigues-Fredet Frédéric Mercier M6 Interactions W9 Director of Information Systems Métropole Production Nicolas Métro Pierre Robert Jean Golvan Nicolas Coppermann Société Nouvelle M6 Music Hits/Black/Rock Director of Research and Marketing W9 Productions de Distribution – SND Nicolas Gicquel Jérôme Lefébure Alexis de Gemini Thierry Desmichelle Fun TV Director of Finance and Administration Studio 89 Productions M6 Evénements Pierre Robert Nathalie-Camille Martin Jérôme Fouqueray François Vincent TF6 (50 %) Director of Legal Affairs M6 Droits audiovisuels M6 Web Frédéric de Vincelles / Nicolas Métro Thierry Desmichelle Xavier Marvaldi Fabrice Bailly Managing Director of M6 Interactions TCM Droits audiovisuels Série Club (50 %) Régis Ravanas Anne Boudard FOOTBALL Frédéric de Vincelles / Deputy Head of Programming M6 Films M6 Foot (F.C.
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