№ 5 2014

ИНФОРМАЦИОННОЕ АГЕНТСТВО «К АЛУГА»

№ 5 Investments TOURISM BRANDS OF REGIONInnovations 2014 Infrastructure

K ALUGA INFORMATION AGENCY

ISSUE HIGHLIGHT: TOURISM BRANDS OF THE YEAR

KALUGA RECOGNIZED AS THE CAPITaL OF EVENT TOURISM (results of the national competition Russian Open Event Expo-2014) “A mecca for investors”, “an economic oasis” – these are generally the definitions used today to describe Kaluga Region. They are well-deserved. Kaluga Region is in fact one of the most economically developed regions, where major global corporations operate their facilities, and where dedicated clusters that are the most relevant for today are actively formed… “The cradle of space science”, “little Petersburg”, “the motherland of Russian tsarinas” is also about Kaluga Region. Located in the very heart of Russia, Kaluga land has imbibed a considerable number of Russian and international definitive historical events, images, names… Natural integration of the past and the present, a special role in culture, traditions dating back many centuries, unique nature, a well-developed infrastructure and major industrial brands make Kaluga Region an exceptional area for development of tourism. The regional government has identified integrated development of the tourism segment as a key direction for the near future. TOURISM BRANDS OF KALUGA REGION WELCOME TO KALUGA REGION!

“Attractiveness for tourists is measured not so much by the number of landmarks, as by the atmosphere created by the re- gion’s residents. In Kaluga Region, we are always happy to see guests and the atmosphere of hospitality and benevolence, of love and pride for the region prevails here. Come and see for yourself!” – Pavel Konovalov, Deputy Minister of Sport, Tourism and Youth Policy of Kaluga Region, Head of the Administration of Tourism Development.

— In five recent years, the regional The first to receive significant support – As a result of these measures, the num- government has been paying considera- in the form of partial compensation of costs ber of entrepreneurs involved in agrotour- ble attention to integrated development – were agro- or rural tourism facilities. ism continues to increase every year. In of the tourism sector. What changes have From 2011, one in four agrotourism sites the beginning of 2014 there were already been made, how competitive is Kaluga on has received subsidies. On average, 1 ruble 147 registered entities. In comparison the Russian and international tourism of subsidies was matched by 4.5 rubles of with 2013, growth in the segment was market? investments. In the nearest future, we ex- 123%. The currently operating 550 guest- — Changes have been quite significant, pect to see socio-economic and budget ef- houses can simultaneously provide com- and they were associated, primarily, with fect adequate to the above figures. fortable accommodation for more than the adoption of federal and regional sup- port programs for internal and inbound TOURISM NOT ONLY BRINGS INCOME FROM tourism. The principal indicator is the in- creasing inflow of tourists. In the last 5 LANDMARK VISITS, BUT ALSO STIMULATES HOTEL years, it increased by more than 2.5 times, exceeding the one million mark in 2013. The AND RESTAURANT BUSINESSES, CONSTRUCTION OF volume of services in the tourism segment has grown twice. ROADS AND SPORTS FACILITIES, MANUFACTURING The starting point for positive changes was the adoption in 2009 of the Develop- OF TOURIST GEAR. ment Strategy of Kaluga Region until 2030, in which tourism was identified as the source of additional potential for Kaluga Region as a “new development region”. This is very important, because tourism not only brings income from landmark visits, but also creates a multiplicative effect by stim- ulating hotel and restaurant businesses, construction of roads and sports facilities, manufacturing of tourist gear, etc. By applying a system approach to de- velopment of the industry, we identified the forms of tourism (traditional and new ones) that can be successfully developed in Kaluga Region. We defined key directions and prepared lists of specific activities for their support. These were formalized in a number of program documents, including the Program of Internal and Inbound Tour- ism Development until 2016.

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62,000 tourists. These are considerable numbers, even by federal standards. The international forum Rural Tourism in Russia awarded our region its gold medal and a diploma for development of agro- tourism. Kaluga Region is in the top 3, to- gether with Irkutsk Region and Altai Terri- tory. Further development of this direction will be associated with improvement of the quality of services and active promotion of agro estates. A specialized association is needed – on the one hand, to stimulate more initiative from owners of rural guest- houses themselves, and on the other, to consolidate efforts, including those of gov- ernmental structures, for resolution of mu- tual problems. Considerable progress was achieved in de- velopment of event tourism. The popularity of festivals held at Etnomir – Wild Mint, Veg- fest, Ethno Rainbow, Tipifest and others – has extended far beyond the region and even the country. Nikola-Lenivets art park also at- tracts quite a lot of guests to its annual fes- tivals (Archstoyaniye, Landscape Workshops, Patriotic War near , the tourism – primarily, tourism and local stud- New Media Night, Beaubourg, Insomnia), as Great Patriotic War at the “nameless hill” ies for children and young people. Every does Vysokiye Berega center for culture and near Baryatino, the great stand on the Ugra year, the region organizes study and train- tourism that holds the Orientalia festival. The river, etc. ing camps for future leaders of 1st catego- international motorcycle rock festival Moto- Last year was one of grand celebrations ry sports tourism camping/trekking trips, Maloyaroslavets is no less interesting to the of the 400th anniversary of the Romanov as well as the regional competition for the public as well. The Richter classical music Imperial House. , also celebrat- best sports camping/trekking trip for chil- festival, Pushkin and Tsvetayeva readings, ing its 775th anniversary, was the center dren and youths. These year’s plans include massive Maslenitsa festivities – all have of festivities. The ancient city is the moth- Kaluga schoolchildren’s visits to St. Peters- their loyal audiences… The World of Guitar erland of two Russian tsarinas that made burg, Kazan, Tula, , and the Crimea. music festival, that has a 16-year history, has great contributions to the history of the For people with limited ability, financially become a major guitar forum not only in Rus- country and its national identity – Evdokia disadvantaged and senior residents, the sia, but in Europe as well. Lukyanovna Romanova (Streshneva) and Ev- regional ministry organizes regular guided Another direction is reconstruction of dokia Fedorovna Romanova (Lopukhina). tours on a variety of subjects. historically significant battles of the 1812 Significant changes occurred in social Generally, in order to assess the competi- tiveness of Kaluga in the tourism sphere, we should consider the following facts: • at the annual international Leaders of the Tourism Industry 2013 awards, Kaluga Region was awarded the Golden Crown badge of merit for “Active Promotion of a Region”; • Kaluga Region was one of the finalists of My Planet national awards in the “Best Region for Travel” category; • at the Rural Tourism in Russia forum, the region was awarded a gold medal and diploma for development of agrotourism; • at the Visit Russia tourism forum in , Kaluga Region was commended by the President’s representative in the Central Federal District for development of ethnographic tourism.

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— The tourism industry is a source of TH tremendous income. How do you estimate THE MAIN EVENT OF 2013 WAS THE 400 ANNIVERSARY the economic status of the industry and OF THE ROMANOV IMPERIAL HOUSE. MESHCHOVSK, its development trajectory in the region? — From the economical point of ALSO CELEBRATING ITS 775TH ANNIVERSARY, WAS THE view, tourism provides a longer return than other segments. Considering the advanced CENTER OF FESTIVITIES. growth rates in regional industrial manu- facturing, we are unlikely to ever gain on them, and this is not something we aim for. industry grow every year. The largest in- ist interest in Kaluga Region. We surveyed In GRP, even considering its multiplicative vestors so far are the international charity the region’s residents and heads of various effect, the segment can gain no more than foundation Dialogue of Cultures – United governmental structures. After systemizing 1.5%. I am sure that success in the tourism World (Etnomir) and the Svyaznoy group collected data, we identified a range of the industry can be achieved by using the well (Nikola-Lenivets). region’s tourism advantages: tested cluster approach. We know for sure Our strategic plans include promotion of • accessibility by transport for all groups from practice that we won’t have to wait priority directions: cultural and educational of tourists; long for qualitative improvements. Our first tourism, including events, agrotourism, ec- • rich historical, cultural and spiritual investment project in the industry – the otourism, school tourism, local studies, etc. heritage; creation of the Nikola-Lenivets tourism and In traditional cultural and educational tour- • unique natural landscapes – Ugra na- recreation cluster – was included in the ism, we will be implementing major pro- tional park, Kaluzhskiye Zaseki reserve, es- federal program of the Russian Ministry of jects by applying the cluster approach; we tate parks, natural monuments of federal Tourism. This is the first time that Kaluga’s will be working with the Russian Ministry of and regional significance; tourism industry is getting financing from Culture and Ministry of Tourism in the for- • the region’s positive investment image, the federal budget. With overall private in- mat defined by the federal special-purpose growth of business activity, which is impor- vestments at RUR 1.2 billion, the amount of program “Development of Internal and tant for attracting investments in tourism; this financing is RUR 240 million. Inbound Tourism in Russia in 2011-2018” • participation of Kaluga Region’s gov- Speaking about successful investment and a wide range of other program docu- ernment in development of priority direc- projects forming the region’s tourist im- ments of federal and regional significance. tions of tourism though state and private age, we should not forget Etnomir. It has These seemingly dry official words reflect a partnership mechanisms. been developing from 2008, and is today a simple idea – we must make sure that the Unfortunately, the region’s tourism po- unique cultural and educational center. In conditions for relaxation of our guests and tential is not being exploited to 100%. the run-up to Kaluga’s 650th anniversary, local residents are comfortable as possible. The reason is trite – there are not enough we are developing a concept for a cultural — What do you think are the key com- hotels, guest houses and private motels. and entertainment center on the banks of petitive advantages for tourism in Kalu- Tourists, especially during the Christmas the and the Yachenskoye Reservoir. It ga Region? holiday season, book out virtually the en- is expected to become one of the region’s — Together with our colleagues in the tire inventory. Demand exceeds supply. biggest tourist complexes. tourism industry, including key tourism op- This, however, is a good incentive for global It’s encouraging to see the number of erators and hotel businesses, we conducted modernization of the hospitality infrastruc- businessmen willing to invest in tourism a market research to analyze potential tour- ture.

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“The rapid development of the Cloth Factory, a unique facility in the area closely associated with the name of Pushkin, was made possible by private investments. 100 million rubles were used to restore the estate and give it a second life. State and private partnership efforts are now directed at the construction of Goncharov Hotel and supporting infrastructure and the restoration of the Goncharov family chapel. In the nearest future, the first and only private paper museum in the country will be opened here. The estate museum has preserved rare interior design elements, household items and furniture from Pushkin’s era, so tourists visit quite often”.

Vitali Bessonov, Deputy Minister, Head of the Cultural Heritage Department of the Ministry of Culture and Tourism of Kaluga Region

THE NIKOLA-LENIVETS TOURISM AND RECREATION CLUSTER WON 1-ST PLACE IN THE “EVENT VENUE” NOMINATION, AND THE ARCHSTOYANIYE LANDSCAPE OBJECT FESTIVAL WON IN THE “It is in our interests for tourists to “CULTURE” NOMINATION — results of the national Russian Open come visit us not just for a day, but for Event Expo-2014 competition. several days or even weeks. So this year will be one of active construction. By 2015, Nikola-Lenivets will have a proper hotel, guest houses and catering facilities. At least 300 jobs will be created”. Ketavan Khelaya, Deputy Head of the De- partment of Collaboration with State Authori- ties, Nikola-Lenivets project, ArchPolis ANO.

Ketavan Khelaya, Deputy Head of the Department of Collaboration with State Authorities, Nikola-Lenivets project, ArchPolis ANO

THE FIRST INVESTMENT PROJECT IN THE INDUSTRY – THE CREATION OF THE NIKOLA-LENIVETS TOURISM AND RECREATION CLUSTER – WAS INCLUDED IN THE FEDERAL PROGRAM OF THE RUSSIAN MINISTRY OF TOURISM.

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ETNOMIR WAS AWARDED THE JURY’S SPECIAL PRIZE IN THE “EVENT VENUE” NOMINATION, AND WILD MINT FESTIVAL GOT THE SPECIAL PRIZE IN THE “CULTURE” NOMINATION — results of the national Russian Open Event Expo-2014 competition.

“We’ve had the entire infrastructure required for guests from the very start. There’s enough room for everyone. Moreover, our experts actually live on the center’s territory. Etnomir has become an attraction for surrounding cities and the greater Moscow area: we’ve created competitive jobs for locals, and we’ve given a considerable boost to incomes of cab drivers, especially at times of events and festivals”.

Tatiana Kolesnikova, Head of the Etnomir Cultural and Educational Center Representative Office in Kaluga

“Ten years ago, inspired by the idea of organizing a natural habitat, we acquired 120 hectares of vacant land in Maloyaroslavets District. Far away from suffocating metropolises, this place has become home for artists, writers, scientists, musician… Today, the eco settlement has an official status. Our ecological seminars and various events attract participants not just from Russia, but from Finland, Germany and the Czech Republic. There’s no problem with accommodation – we’ve got separate rooms for guests in our houses”. Alexei Garnayev, Head of the Kovcheg eco settlement

7 TOURISM BRANDS OF KALUGA REGION TOURISM IS CREATED BY PEOPLE AND FOR PEOPLE

The choice of hotels in Kaluga Region is extraordinary. Among INFLOW OF TOURISTS them are international standard TO THE REGION hotels, private mini hotels, cozy motels, etc. THE REGIONAL TOURISM х2.5 AND RECREATION COMPLEX

2008 2013

= IN 2013, 94entities 13700beds KALUGA REGION WAS VISITED BY 1 497 000 people

sanitariums/22 72hotels guest houses BY 2016, INCL. IT IS PLANNED TO INCREASE IN KALUGA THE NUMBER OF VISITORS TO 2 400 000 people = 40hotels 3100beds

IN 2013, THE VOLUME OF SERVICES IN THE TOURISM INDUSTRY RUR 2.3 billion EXCEEDED

х times2 2009 2013 8 TOURISM BRANDS OF KALUGA REGION

FOUR MAJOR FESTIVAL VENUES

Etnomir Moto-Maloyaroslavets where where Svyatoslav Richter Foundation festivals, District Maloyaroslavets District Tsvetayeva readings, up to 30 thousand people up to 30 thousand people Kupala Night, etc what what Wild Mint, Vegfest, Ethno Rainbow, Wings, historic battle reconstructions, Mamakabo, Kaluga Discovery, etc. Russian Bike Week, etc.

Kaluga

5 open air venues Nikola-Lenivets Vysokiye Berega 4 performance venues where where Dzerzhinsk District Ferzikovo District World of Guitar, Oldest Theatres of Russia, up to 8 thousand people up to 5 thousand people Autostrada, Summer Jam, etc. what what Archstoyaniye, New Media Night, ORIENTALIA, Empty Hills, New Format, City Beaubourg, Insomnia, etc. of Gold, etc.

Kaluzhskiye Zaseki

where Ulyanovo District up to 3 thousand people

what major Russian tourism gatherings

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MOTO-MALOYAROSLAVETS INTERNATIONAL BIKE AND ROCK FESTIVAL

WORLD OF GUITAR INTERNATIONAL FESTIVAL

The Russian Bike Week rock band LORDI will make sure the motofest.ru festival is unforgettable with a grand performance full of special effects The biggest festival dedicated to and monsters (this will be the first motorcycles, motor sports and music. performance by the Eurovision 4 main days, 2 stages, 4 racing fields, winners in Russia). They will be guitarworld-kaluga.ru 100 music bands, stunt shows, rides, joined by a record number of rockers: free parking and tent space, security, Kipelov, Alisa, Kiss, Liapis Trubetskoy, A true celebration for connoisseurs of positivity, adrenalin, relaxation Korol I Shut, Slot, Louna, AMATORY, guitar art. At the end of each May, the festival and socialization. The festival was Tarakany!, Esli, Troll Gnet Yel, Mongol brings together performers of all styles and born in 1993. Since then, at the end Shuudan and many others. directions. The first guitar forum was held in of each June Maloyaroslavets is Kaluga in 1998. The high level of creativity and overtaken by motorcyclists, bikers casual atmosphere of the festival have become and musicians. It is expected that legendary in the guitar community. At different this year the Russian Bike Week will times, the festival was joined by performers be attended by approximately 60,000 from 33 countries. In recent years, it has become participants from Moscow, Ufa, extremely popular, making participation in the Samara, Togliatti, Kazan, Oryol, Tula, festival a matter of prestige; and for many Ryazan, Voronezh, Nizhny Novgorod, Russian performers, it was the start of their Kaliningrad, Novosibirsk, Kaluga, international careers. Participation of globally the Urals and other regions of renowned stars of contemporary guitar music Russia, , Ukraine, motorcycle raised the festival’s international prestige even tourists from Poland, Germany, higher. Kaluga’s venues staged performances France, Portugal and Japan. Finnish by Al Di Meola, Vincente Amigo, Francisco Goya, Paco de Lucia (who made a special trip to Russia for the festival after a 20-year break), John Mclaughlin, Tommy Emmanuel, the Los Angeles Guitar Quartet, fusion patriarch Larry Coryell, Daniel Piazzolla, Dominic Miller – Sting’s co- author and guitarist, British and international NEW FORMAT rock legends King Crimson and many other YOUTH EDUCATIONAL FORUM outstanding performers, composers and conductors. active-young.ru center. It invites young people that feel the strength and For the region, this is a new desire to change life for better. interaction format for talented The forum’s educational events and active young people. The cover issues of social project first event was held in 2013. planning, teamwork, personal Its main purpose is to identify, growth. The cultural program support and involve young includes informal meetings with people into the process of representatives of the regional solving the most crucial tasks government, public figures, in various spheres of Kaluga successful businessmen, as Region’s social life. The forum well as concerts, dances, master is organized by the Ministry of classes by popular deejays, and Culture and Tourism, the youth presentations of new creative government and regional youth projects.

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TOURISM AND RECREATION CLUSTER

MOSCOW

Borovsk District

ETNOMIR Kaluga

Kaluga CULTURAL Region, Borovsk District, AND EDUCATIONAL Petrovo village

TOURISM CENTER КИЕВ Etnomir is a huge living museum on the border between Moscow Region and Kaluga Region. Here, you can visit ethnic dwellings, examine household items, try on ethnic clothing, master traditional crafts, participate in folk games, and, should you desire to do so – live in an ethnic hotel of your choice. Guests are introduced to global cultures by visiting authentically recreated ethno yards representing various countries. They include ethnic buildings of a variety of purposes: hotels, craft shops, museums, cafes and restaurants, souvenir stores and other, contributing to the creation of the traditional atmosphere. 365 days per year, Etnomir visitors can take express voyages to different countries, get a taste of national cuisines and acquire unique experiences from interacting with other cultures. The project is supported by the Russian Ministry of Culture, the Russian Ministry of Education, the Russian Ministry of Sport, Tourism and Youth Policy, the UNESCO Bureau in Moscow, the UNESCO Commission in Russia, the Government and Governor of Kaluga Region and numerous non- governmental organizations in Russia and abroad, and is represented by the Russian Ministry of Foreign Affairs. By 2020, Etnomir will become the main ethno cultural site in Russia – 53 new ethno yards will be built on a territory of 93 hectares in addition to the 48 currently existing ones to represent all countries of the world. Etnomir is the venue for dedicated cultural festivals, ethno camps, traditional festivities of different nations and entertainment events of regional, federal and international scale.

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A PROJECT THAT

Ruslan Bayramov, Head of Etnomir Cultural and Educational Center

“I am a child of two cultures – Russian, like my mother, and Azerbaijani, like my father. Ever since I was a child, I could watch their dialogue – the differences and similarities in their values. I have always dreamed of bringing people together. This is exactly what we all need right now”.

He was born in Gedabay District of Azerbaijan, in the village of Novo-Ivanovka that was founded by his maternal ancestor, old believer Grigory Nikivorovich Ivanov. At 11, he knew the names of almost all countries and their capitals. After military service, he was accepted to the Department of Law of the Moscow State University. Simultaneously, he studied philosophy and global religions and ran a business. Internal strength, faith in people, confidence in success, high business ethics – are just a few of the criteria that allow Ruslan to successfully implement business and social projects, like the Tramplin shopping center, the Sophia Charity Fund, the Dialogue of Cultures – United World international charity fund. The Etnomir project (ethnographic park of the world’s cultures) was created by Bairamov after a visit to the Issyk Kul. He defines its main purpose as to “remember one’s roots and discover other cultures”.

— How did you come up with the idea for Etnomir? — The project was conceived a few years ago. In one way or another, we were always involved in projects as- sociated with cultural dialogues, international friendship or social issues. The idea assumed the form of Etnomir on the banks of the Issyk Kul, where I went to visit a friend and where I had my first sleepover in a yurt. After that I decided to bring a yurt to Moscow. The people’s reac- tion was very positive, and we realized that we fumbled upon the right concept – of the need to remember one’s roots and discover other cultures. Of course, it is very difficult to promote an idea for the sake of the idea it- self, and we’re practical people, so we decided to act. At that time, however, the market was booming, and no one wanted to get involved in a project that did not promise a fast return. Still, we did find a site near Borovsk, bought the land, set up our yurts and presented our concept to

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BRINGS PEOPLE TOGETHER

Think of it as a mission. Love your product. This is the hospitality industry: if you are open to people, there will surely come. You will definitely make enough to sustain your- self, but won’t become a billionaire. — What would you single out as the tourist brand of Kaluga Region? — There are many of them. There are spiritual ones: Optina Pustyn, for example. There is space and everything associated with it. I am certain Kaluga could become an international tourist center. It has already gained a global reputation as an industrial center, but tourism is only beginning to de- velop. Kaluga Region’s spiritual, cultural and tourist potential is currently tens of times greater than what is being offered.

Kaluga Region’s administration. Fortunately, — What, do you think, could help in- they were very supportive. I must say that crease the inflow of tourists? Kaluga is now a center of innovations and — Awareness. Aggressive, in the good also has a great team in its administration… sense of the word, promotion of Kaluga Re- — What is the status of tourism in Kalu- gion could deliver an explosive effect for ga Region? What is restraining its devel- the years to come. opment? Or, are all necessary conditions — What determines the success of a present? project? — In recent years not only the region, but — Personality. A person, who is consumed the country as well “turned” towards in- by the project, who wants to develop it in ternal tourism. I think, Kaluga Region could spite of everything. The rest will come. You set a trend for the entire country. After suc- need to give all you’ve got to your work on cesses in industry, the region is now also be- a daily basis, and then this “fanaticism” will ginning to focus on agro-, eco— and event provoke a positive response. tourism. There are no legislative problems; — How rewarding is tourism as a busi- the main factor is people – we need people, ness? whose dream is to work in tourism. — You can’t think of tourism as business.

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TOURISM AND RECREATION CLUSTER

Creation of a tourism and recreation cluster is identified as one of the key directions for development of Kaluga Region until 2030. The tremendous tourism potential and considerable experience in implemen- tation of cluster initiatives form a strong foundation for development of the industry. Even today, Kaluga Region offers products that are competitive on the internal and external markets, actively promoting and supporting unique tourist projects.

MOSCOW

“In order to attract more tourists, we need develop the hospitality industry in an active and integrated Dzerzhinsky manner, to offer our guests new high-quality services, District while preserving the region’s natural, cultural and Kaluga historical potential”. Anatoly Artamonov, Kaluga Governor of Kaluga Region Region, Dzerzhinsky District, Nikola-Lenivets

NIKOLA- КИЕВ LENIVETS ART PARK

Nikola-Lenivets is the biggest art park in Europe, with part of its picturesque landscapes of Ugora. Nikola-Lenivets is associated territory belonging to a national park that is a UNESCO biosphere with the names of famous architects – Brodsky, Grigorian, reserve. In 2013, the project was included in the federal special Bernaskoni. purpose program for tourism development, which assumes that Every year, the art park becomes the venue for the iconic it will receive financial support from the government. ArchStoyaniye landscape architecture festival, which promotes The modern history of Nikola-Lenivets Art Park began with the the idea of integrating architecture into landscapes through eponymous village that became famous in the early 2000s due creative workshops. Participants create grand-scale objects of to artist Nikolai Polissky. He was the initiator of a unique project art and architecture. In recent years, Nikola-Lenivets considerably featuring landscape installations and land art objects, many expanded its entertainment program, becoming a true proving of which have since become symbols of modern art. Fanciful ground for modern art. objects made from natural materials harmonically fit into the

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TOURISM AND RECREATION CLUSTER

VOROBYI BIRD PARK

MOSCOW

Zhukovsky District

Kaluga

Kaluga Region, Zhukov District, Pobeda settlement

КИЕВ

Vorobyi is the first bird park in Russia. At its opening in 2005, the core of the park’s exposition consisted, primarily, of local birds and just a few exotic ones. The park is continuously growing. Today, visitors can see 2000 birds from all over the world: penguins and peacocks are equally comfortable on Kaluga land. Feathered residents neighbor a small zoo with rare and amusing animals. An impressive park of stones is also worth a visit. The diversity and fullness of its collection raised Vorobyi from the level of a place for family entertainment to that of a serious educational and research facility. Its excursion programs are highly valued by schools, and its experience in bird breeding earned it well-deserved recognition among specialists working in Russian and foreign nurseries and zoos. The park is gradually improving its infrastructure: the landscape garden is growing, and the range of entertainment options is expanding and currently includes hikes along the eco trail, topical master classes, horseback riding, fishing and a shop of novelty souvenirs… Guests are always welcome at the cozy Pelikan café overlooking the river and the comfortable Ivolga hotel.

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HISTORICAL ROUTES KALUGA Kaluga is the administrative center of Kaluga Region and one of the most beautiful and ancient cities in central Russia. Kaluga’s history covers more than six centuries, each reflected in the architecture and sculptures on the city’s streets and squares. Given the will, Kaluga could well obtain the status of a museum city, supported by the vast diversity of its attractions.

“THE CRADLE OF SPACE SCIENCE” Kaluga has firmly secured the status of a space center. Konstantin Tsiolkovsky, a founder of the theory of space exploration, used to live and work there. Kaluga has the county’s first museum of the history of cosmonautics. Today, it has one of the world’s biggest collections of space related artifacts. Scientist and rocket engineer Sergei Korolev and first cosmonaut Yuri Gagarin were directly involved in the creation of the museum. In April 2014, an official ceremony marked the beginning of construction of the museum’s second block. According to the design plan, the new building will have the same architectural style, and will be four times larger than the existing one. Apart from a modern depository, the new block will have an astrodome, an exposition hall, a center of cosmic modeling and interactive areas – a 4D cinema, a conference hall, a space buffet and a hall of cosmic exercise machines. The federal budget allocated RUR 1.6 billion for the project. The launch of the museum’s second block is scheduled for the end of 2016.

The SHOPPING ARCADE (GOSTINY DVOR) has been brightening up the Stary Torg square for several centuries and is considered one of the symbols of Kaluga. Construction of the architectural complex in early baroque style with gothic elements began in 1784 and was completed only 40 years later. When the regular city development plan was prepared, a decision was made to demolish part of the chaotically distributed the ancient tradition, small to adapt it to modern needs. trading booths from the city’s stores are located here. The In 2012, the first stage of main trading square and in shopping arcade underwent works was completed. Full their stead to open a single several reconstructions. One of reconstruction of the XVIII stone shopping center with 14 the biggest was started in 2010. architectural and historical blocks and symmetrical shops. Architects, restorers and builders monument will be completed in The shopping arcade occupies were given the task to restore the 2015. an entire block. In keeping with arcade in its original design and

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STONE BRIDGE over the Berezuyski ravine. The bridge has been one of Kaluga’s main landmarks since 1780, and it is the only CHURCHES OF KALUGA viaduct in Russia. The stone bridge is the The city is decorated by the domes of 27 churches, some of which symbol of the new town. It has been serving were built as far back as the XV century. The construction of the the people of Kaluga for over 200 years. The Saint Trinity Cathedral in 1818 caused quite a stir in the society: bridge was recently reconstructed, while works the dome of the Kazan Cathedral that was being built at the on improvement of the Berezuysk ravine are same time in St. Petersburg turned out to be two meters smaller currently in progress. in diameter. Now Kaluga is the only city in Russia with its main cathedral topped by a huge dome without any internal supports.

THE CITY’S MERCHANT HISTORY enjoys well-deserved popularity among tourists. Kaluga is the home of many dynasties that affected the development of the entire Russia. Among them, the Faleyev, Bilibin, Zolotarev and Torubayev families. Former merchant estates house two of Kaluga’s major museums – the local history museum and the art museum. TIKHONOVA PUSTYN Dzerzhinsk District, Leo Tolstoy settlement

The monastery was founded in the XV century by reverend Tikhon. A monk, he found hermitage on the bank of the Vepreika, choosing a cave of a huge oak tree as his dwelling. He fared on wild grass and fruits, got water from a well that he had built with his own hands. It is unknown, when exactly Tikhon founded the monastery, but it is believed that he was the one who built the temple of the Holy Mother, where he was later buried. The currently functioning monastery houses a spiritual history museum. The sacred spring, from which Tikhon got water, is especially revered by pilgrims. The monastery possesses a silver reliquary with hallows of saint Tikhon of Kaluga. 17 TOURISM BRANDS OF KALUGA REGION

MALOYAROSLAVETS is a town The marks of battle of military glory. Its proximity to Moscow are still visible on the and location on the crossing of important walls of the convent – chips from bullets roads made it a strategic object during and shells. numerous wars devastating the territory of Russia. The battle at Maloyaroslavets defined the fate of the 1812 Patriotic War. According to M.I. Kutuzov, the town was the “boundary for the attack and the beginning of the enemy’s retreat and demise”.

The Chernoostrovsky convent of St. Nicolas preserves the marks of the battle that unfolded under its walls to this day. The convent’s blue gates are the best evidence: chips from bullets and shells are clearly visible in the stone setting. Each fall, the walls of the convent relive the legendary battle with Napoleon through reconstructions, which attract huge numbers of tourists. Among the town’s many attractions are the 1812 museum and the Battle of Maloyaroslavets diorama.

LYUDINOVO is the land of lakes. It earned this title as the location of the region’s deepest lake – the Lompad, a unique place for water sports. Lake Lompad has long been a favorite among aquatic sport professionals and amateurs. It is also the place for annual all-Russian motor and sailboat competitions.

Historically, is the region’s industrial center. The country’s biggest diesel locomotive plant, component plant and iron foundry are located here. The key event in the town’s recent history occurred at the end of 2012, when the RF Government adopted a resolution on the creation of the Lyudinovo special industrial manufacturing economic zone.

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BOROVSK, founded in 1358, can and the disfavored boyar Morozova and justly be called the Russian center of her sister Evdokia Urusova died here in Old Belief. Protopope Avvakum, the a land hole. Today, the main destination ideologist of dissention in the Russian for pilgrims is the famous Pafnutiy- Orthodox Church, was imprisoned here, Borovsk monastery.

Borovsk’s rich history is illustrated by the numerous murals created by Vladimir Ovchinnikov. The enthusiast artist creates his paintings, illustrating the town’s history or reflecting its metaphysics, on facades of buildings. His Parallel Town project has earned Borovsk the title of “an open air museum”, “the painted town” and “the portal town”.

THE PAFNUTIY-BOROVSK MONASTERY Borovsk District

In 1444, reverend Pafnutiy and his apprentices built and sanctified a temple in an impenetrable forest near Borovsk. This date is now known as the date, on which the Borovsk Monastery was established. At the end of the XVI century, fearing an outbreak of war with Poland, Moscow’s government built strong fortress walls around the monastery. One of the XVII century chronicles says: when Lzhedmitry II sieged the monastery, he encountered strong resistance, and was able to break into the convent only through the treason of the waywode. The defenders continued to fight back until all were dead. In honor of their heroic deed, in 1777, Borovsk received its coat of arms: a heart with a cross (symbol of loyalty) in a laurel wreath.

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Kozelsk is also called Even though is a small the “spiritual center town, it is older than Moscow, even if of Orthodox Russia”. It is by just a single year. The first mention home to the Saint Vvedensky of Kozelsk in the Tale of Bygone Years friary Optina Pustyn, a XVIII- dates back to 1146. It is a legendary town XIX century architectural that has earned military glory by fierce monument, and the Kazan resistance to Baty-khan’s horde. The Khan Amvrosy convent labelled Kozelsk as an “evil town”. In 2009, Shamordino. Kozelsk was awarded the status of a Town of Military Glory.

Tourists enjoy mystical routes to “devil’s hillfort”, stone age man sites, ancient settlements, burial mounts and bannerstones.

OPTINA PUSTYN In 1821, the central priory was built, and Kozelsk District a while later Optina Pustyn became the center of Russian spiritual life. It was Major spiritual center of monachism, visited by the most famous personalities a mecca for pilgrims. The exact date of the . Optina’s elders of its construction is unknown, with possessed great gifts – prudence, scientists dating it to the turn of the clairvoyance, the ability to cure and XIV-XV centuries. It is believed that the perform miracles. Today, Optina Pustyn monastery was founded by Optiy, a is a complex system of cathedrals, repentant outlaw, and was merely a tiny the largest of which is the Vvedensky abode until the XIX century. Cathedral.

20 TOURISM BRANDS OF KALUGA REGION PEOPLE THAT CHANGED THE COURSE OF HISTORY

British writer, historian and philosopher Thomas Carlyle once rightfully said: “The history of the world is but the biography of great men”. On their cultural and educational journeys, tourists learn about the men that brought glory to Kaluga land. Many tours in Kaluga Region are dedicated to great people: “Land of Kutuzov’s Victories”, “Motherland of Marshal G.K. Zhukov”, “Trail of Napoleon’s Demise”, “Gogol in Kaluga”, “Kaluga Footprints of the Romanov Dynasty”. Kaluga Region is associated with the names of famous scientists, military leaders and Russian classics.

K.E. TSIOLKOVSKY – A.S. PUSHKIN AND THE THE FOUNDING FATHER GONCHAROV ESTATE OF SPACE SCIENCE

79 Tsiolkovskogo Str., Kaluga 49 Tsiolkovskogo Str., Borovsk, Kaluga Region

Due to the bold calculations made by a modest math teacher, Kaluga is now known as the cradle of space science. Our land is where all his great scientific discoveries were made. Walking through Borovsk, where the scientist’s career started, and Kaluga, where he later moved, you will see many space-related landmarks, the most important of which are the State Museum of the History of Cosmonautics and the K.E. Tsiolkovsky Memorial House. Kaluga Region, Dzerzhinsky District Cloth Factory Estate Museum

The Cloth Factory Estate located on the Sukhodrev River not far from Kaluga was formerly the ancestral estate of the famous Gon- charov family. The estate owes its name to the factory established here at the beginning of the XVIII century that manufactured cloth for sails and paper. Apart from the head of the family, Afanasi Gon- charov, another famous representative of the dynasty is his great granddaughter, the gorgeous Natalia Goncharova, who became the wife of Alexander Sergeyevich Pushkin. The estate was visited by Em- press Ekaterina II, and in 1812 Kutuzov set up his headquarters here. A.S. Pushkin stayed at the estate twice, and N.V. Gogol visited as well.

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A.L. CHIZHEVSKY – THE BEGINNING OF RUSSIAN COSMISM

62 Moskovskaya Str., Kaluga

Alexander Leonidovich Chezhevsky was a Russian scientist whose discoveries were far ahead of his time. Many events of his life are associated with Kaluga. He lived here with his family in a two-storey stone house with a mezzanine. On the second floor of this house, young Alexander performed his first experiments in heliobiology. Here, he also discovered the young scientist. Dreams RUSSIAN TSARINAS the stimulating effect of of space conquests later negatively ionized air on transformed into a desire to living organisms, which was understand the principles later implemented in the of interaction between “Chizhevsky lamp”. Today, our biosphere and the his discoveries are used Solar System, the theory in medicine, agriculture, of energetic connection industry. Chizhevsky was between events on Earth greatly influenced by and cosmic events. For the his acquaintance with development of these ideas, Konstantin Eduardovich Chizhevsky is referred to as Natalia Naryshkina Tsiolkovsky, who gave one of the founding fathers Evdokia Streshneva direction to and supported of Russian cosmism. Evdokia Lopukhina

Kaluga Region, Meshchovsk

Kaluga Region is directly linked to the Romanov dynasty. Three of Russian tsars found their wives here: Mikhail Fyodorovich Romanov – the founder of the dynasty, Alexei Fyodorovich and Peter I. The young tsar Mikhail Fyodorovich personally selected his bride out of 60 maidens from old-line Russian families. He chose Evdokia Streshneva, born in Meshchovsk Country of Kaluga Provence. She became a symbol of fidelity and righteousness, and there is a monument to her at the wall of the Meshchovsk Monastery of Saint George. Alexei Mikhailovich, Evdokia’s son, also married a lady from Kaluga – Natalia Naryshkina, who was born in Tarussa County. Their son Peter, who later entitled himself emperor, was first married to a Kaluga- born maiden from the Lopukhin dynasty. She was tsarina for seven years, and was the last, as after her there were only foreign-blooded empresses in Russia. Excommunicated from the throne, Evdokia Lopukhina could have started a revolt, but she chose to go into convent. At the end of her life, she was offered the throne but refused it, forever remaining a humbled tsarina in the memories of the people.

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TSIPULIN WAS OFTEN MISTAKEN FOR MARX

Ivan Tsipulin was a merchant and qualities won him the love and respect steamboat owner, who beat all records of of all Kaluga residents. He built the city’s tenure as the mayor of Kaluga. He ran for first aqueduct, set up a system to insure office four times, serving the city and its Kaluga’s residents from fire damage, residents for 16 years, until the day of his issued an interest free loan for the death. Tsipulin’s personality and business construction of a poorhouse, gave up his own house for a vocational school, donated funds for restoration of churches and construction of new hospitals, established an office for the Syzran-Vyazemsk railway in Kaluga, saw it, they mistook the founder of organized shipping traffic on the Oka, built scientific communism for their former a city library and infirmary. It was due to mayor, saying to each other: “Have you his efforts that in the middle of XIX century seen? The new authorities built a statue for merchant Kaluga became a major port and Tsipulin!” Tsipulin’s estate on Podvoyskogo industrial center. A steamboat named in his street has been preserved and currently honor navigated the Oka for a long time. In houses the Oka Shipping Company. In 2014, 1917, almost 20 years after Tsipulin’s death, the region’s governor suggested that the a funny incident occurred. A monument monument of XIX century architecture be to Karl Marx was erected in Ivanovskaya transferred to the city to be restored and (Lenina) street, and when common locals turned into Tsipulin’s museum.

GEORGY ZHUKOV – MARSHAL OF VICTORY

Georgy Konstantinovich Zhukov was a great military leader, marshal of the , USSR Minister of Defense (1955-1957), four-time Hero of the Soviet Union, holder of two Orders of Victory, numerous soviet and foreign decorations. Zhukov left a mark in history as one of the key architects of the victory in the Second World War, in the course of which he was assigned to a variety of posts – from chief of General Staff, to front commander, member of the Supreme High Command General Headquarters and to deputy supreme commander. His name is inextricably connected to all strategically important military located in Kaluga Region, where he was decisions of the soviet army during the born. The state museum, founded in Second World War. In 1945, Zhukov took 1960, is located in the town of Zhukov. the salute of the Victory Parade on Red Square. The core of the collection is made up by 190 avenues, streets, squares and personal items, photographs, documents lanes in cities around Russia are named donated to the museum by Georgy in his honor. But the most important Konstantinovich himself, his relatives, museum of the great commander is friends and colleagues.

23 TOURISM BRANDS OF KALUGA REGION ECOTOURISM

UGRA NATIONAL PARK

Extends through six administrative districts: , Iznosky, Dzerzhinsky, Peremyshl, Babynino, Kozelsk

MOSCOW

kaluga

КИЕВ The national park, 200 km long, with an area of 90,000 hectares, has no analogues in Russia. The natural reserve protects not only natural landscapes extending For tourists, museums and along the valleys of the Ugra, the numerous eco trails were and the Vyssa, but also organized. One of the most popular nearly 300 historical and cultural activities is the hike through the heritage objects: Stone Age “devil’s hillfort” anomaly zone, sites, medieval hillforts, temples where one shouldn’t go without and monasteries, former noble an experienced guide. The manors, ancient roads and places territory of Ugra national park is of grand battles. under UNESCO protection.

KALUZHSKIYE ZASEKI STATE NATURAL RESERVE

Located in Ulyanovski District

The territory included in the to increase the population of the MOSCOW Kaluzhskiye Zaseki reserve, wild bison - an endangered species. has been known from the IX-X 10 eco trails were developed to centuries as a part of a large introduce visitors to the unique

Kaluga impenetrable hardwood forest nature of Kaluzhskiye Zaseki and area. Its territory of 18,533 its residents. These include short hectares still has trees that are overview tours and several hour unique for Eastern Europe and are long hikes over irregular terrain, 300-400 years old. The employees combined tours and water routes of the preserve meticulously work along the Vytebet.

КИЕВ

24 TOURISM BRANDS OF KALUGA REGION

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? 25 TOURISM BRANDS OF KALUGA REGION CALENDAR OF EVENTS

Kaluga Region) Seredina Leta (Midsummer Fest) — roleplaying festival () Moto-Maloyaroslavets — international moto-rock festival (Maloyaroslavets District) Petukhi I Gusi v Gorode Taruse (Geese and Roosters in the Town of Tarusa) — children’s festival (Tarusa APRIL District) JANUARY Cosmonautics Day at the K.E. Zimnaya Skazka (Winter Tsiolkovsky State Museum of the Fairytale) — snow sculpture festival History of Cosmonautics (Kaluga) SEPTEMBER (Borovsk District) Medniy Veter (Copper Wind) — Khludnev Craft Festival (Duminichi bell ringing festival (Kaluga) Snezhnaya Mezhura (Snowy District) Mezhura) — activity festival (Borovsk Krasnoye Fair folklore fest in District) Krasnoye settlement (Hvastovichy Winter fishing and hunting District) biathlon (Zhizdra District) Travel Party — international tourism day at Etnomir (Borovsk District) Autumn tourist jamboree JULY (Ulyanovo District) Noch Novykh Media (New Media Night) at Nikola-Lenivets (Dzerzhinsky District) Noch na Ivana Kupalu (Kupala MAY Night) — ethnic festival (Tarusa Igromir (Gameworld) — District) international festival of folk games and traditional toys at Etnomir Cosmofest music festival (Borovsk (Borovsk District) District) Train hard, fight easy — military Orientalia festival of oriental history celebration (Kaluga) cultures at the Vysokiye Berega Tourist Center (Ferzikovo District) Tsiolkovsky Fest — modern art festival All-Russian System Administrator Convention (Kaluga, suburbs) FEBRUARY Mir Gitary (World of Guitar) — Vstrecha (Meeting) — international music festival (Kaluga) ArchStoyaniye — international OCTOBER festival of landscape art at Nikola- international film festival (Obninsk) Tsvetayeva readings (Tarusa Lenivets (Dzerzhinsky District) Polnaya Chasha (Full Cup) — District) Rev Motora (Motor Roar) — auto- international celebration of traditional Reconstruction of the 1812 Battle camp festival (Kaluga) beverages (Borovsk District) at Maloyaroslavets (Maloyaroslavets Winter tourist jamboree in District) Ulyanovo District Tipifest — international festival of North American cultures at Etnomir (Borovsk District)

JUNE Buyniye Yest? (Endurocross) — motorcycle race (Kondrovo, Dzerzhinsky District) Vse Svoi – Yarche Solntsa! (No strangers – Brighter than Sunshine!) — free music festival AUGUST ( District) Krylya (Wings) — rock festival Pushkin fest at the Cloth Factory (Maloyaroslavets District) (Dzerzhinsky District) VEGFEST — international Dikaya Miata (Wild Mint) — vegetarian festival at Etnomir (Borovsk international music festival at Etnomir District) (Borovsk District) Avtostrada — open automobile Bessonnitsa (Insomnia) — open festival (Kaluga) DECEMBER MARCH air animated film festival at Nikola- Classical music festival of the Liberation of Kaluga from Nazi Navruz (Nowruz) at Etnomir Lenivets (Dzerzhinsky District) Svyatoslav Richter Foundation troops (Kaluga) cultural and educational center Fabrika Ekstrima (Extreme (Tarusa District) Yule — winter solstice celebration (Borovsk District) Factory) — activity festival Letniy Dzhem (Summer Jam) — at Etnomir (Borovsk District) (Sergiyevskoye natural canyon park in music festival (Kaluga)

26 tourist information center We organize group and individual tours to all places of interest in Kaluga Region based on your preferences.

WE WORK TO HELP YOU: • get full information about Kaluga Region; • visit interesting historic sites in Kaluga Region; • participate in events in Kaluga Region; • understand, love and return to Kaluga Region time and time again.

5 Stary Torg Sq., Kaluga, tel. +7 (4842) 56-25-78 e-mail: [email protected] www.visitkaluga.ru

27 +7 (499) 965-8183 [email protected] TRANSLATION SERVICES +7 (499) 965-8184 www.mistral-center.ru

WITH SUPPORT FROM THE MINISTRY OF ECONOMIC DEVELOPMENT OF KALUGA REGION

Published by Kaluga Information Agency

Director – Larisa Severina Mob. +7 910 860 35 43 [email protected] Editor – Tatiana Antipova Mob. +7 910 609 74 21 [email protected]

Agency for Regional Development of Kaluga Region 41, bld. 2, Dzerzhinskogo St., Kaluga, Russia www.arrko.ru Tel.: +7 (4842) 27-87-86, 27-87-85