Star Trek Fan Community
The Effect of Commercialisation and Direct Intervention by the Owners of Intellectual Copyright A Case Study: The Australian Star Trek Fan Community Susan Pamela Batho PhD Candidate University of Western Sydney Australia 2009 Resubmitted March 2009 © Susan Batho February 2007 Statement of Authentication The work presented in this thesis is, to the best of my knowledge and belief, original except as acknowledged in the text. I hereby declare that I have not submitted this material, either in full or in part, for a degree at this or any other institution. …………………………………………… (Signature) ABSTRACT In the early 1990s, Australian Star Trek fandom appeared to be thriving, with large numbers of members in individual clubs, many publications being produced and conventions being held. The Star Trek phenomenon was also growing, with its profitability being an attractive selling point. In 1994, Viacom purchased Paramount Communications, and expanded the control over its rights by offering licences to the title of Official Star Trek Club for countries outside of the United States, as well licences for numerous commercially sold items At the time they were in negotiation with the Microsoft Corporation to establish an on-line community space for Star Trek to attract the expanding internet fan presence, and relaunching Simon & Schuster’s Pocket Books which was part of Paramount Communications, as its sole source of Star Trek fiction, and had organised to launch the Star Trek Omnipedia, a CD produced by Simon & Schuster Interactive. A new Star Trek series, Voyager, was about to appear, and marketing-wise, it was a good time to expand their presence commercially, launch the new website, and organise the fans through Official Star Trek Clubs, feeding them new merchandise, and the new website.
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