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THE MACARONI JOURNAL
Volume XXVI Number 10
February, 1945
------IN THE . INTEREST . OF THE MACARONI INDUSTRY
\ 'r • Png1Jngs 'For The Macaroni -- Noodle Processors and Distributors. February 14 -- April, 1 , , , The , ,1945 Lenten Season
Pm.u d III U. S. A. WIll THIS CHANGE IN 8UYING HA8ITS SHORHHANH. yOU? L'lIqtll' :-; lilluahh' II . - r OI1lIl.' l'tioll witl ' l Il IIl1t :-; t;UH!illg ball!.; ' . 111l' ,nt' ..., itt I.... Ihl' Illoo el hanl ' I; '. l orl » of OUf l'flllliln The Ire lit.' tllw~rd · 1.:" ; IIr \\ • !olljll'r'lIIarkel ~ hll . · I I \. . \ l'n' ,I" I . I'H:J, II 1111\('1\ Mln'n e t! 1",1 . d 1'11111/0: , .. H Illon' d " . , .I ~ I ll' n ' ' . . , "", ,,d I d ' "" rll1l1 i llll t ~ ' W:I!I. l' Ill,IIHI IOf I 1:-. lIlo n ' ",11.""'i." I .. ,,,,It,,, . . 111:)' wanl-III \ til.l ~10'· 111'~'I"r ·'·I-.-{jm"k<1·I.-I'; Im)~: II i "~.... ,' 'n1', Hillary dOlIUf» 141 I . .'11111 :111 11111011 frt llll \'0 1· '.1'" It :-. Iort' d ,. , Arc )'() m k rr and lIIore! . . , 111;': prl'cio ll» hUIII ' 11 I' or .th·r U:" l' ill • I I \" l·:o'. . 1'01 (' "aJ:c" a d I , t CMI:III: d lip" I . n a )('1" 1.t'C' Ii • dUn I'"y, In: ;~::' . min"" In ' ali,h" I'~~ l'"ltl· \dlb thi, tTr lld- "" . . alln' Mall I . . ·,"cr · J..' I · II:rlOnI)" of )" • . I mil 1111 Il l.' I ~c " pre errun':> . \ lIIl'ril-a ll» I::t n- fl' " nur I'TOUU CI 1._ a cr.; "hci . • thl' rail. with th . pOlldl'ci p;ltriulinlh I cx;uup u of whal ~ Oiu< ' n ' C'1I1l1,lClil ' . ') .1,:1 , r r)"lllJ,: Ihe e fl' ''lIil Ih' • . II "I'\" I . hUlnCIl ifill. I\r I 011 loth Ih,' I . .tt o ur hO SI,il'll . • II" how d run. •n",,,, .\ ., TilE MACARONI JOURNAL Fdmmry, 11)4 :' LARGE CAPACITY WHEAT HANDLING FACILITIES. MINNEAPOIJS ELEVATOR 1'1\).\ C).\ R0 ~II JOUR~lf\l Volume XXVI Fobruary. 1945 Numbor 10 1111~ right kinrl of world pt':'ICC will be attaim·tJ only tligiuus labor, "Wc han 10 Sec Ihat we do nol tear it when the IC:'Iding Ilations, both large and small, arc hall' down- that we make it sironger," hc declared, estly concerned in ils attainment and continuance. Like wise, peace and prog'rcss in :my business and trade an' Therc is gcneral len r Ihat the "Bi~ Thn'c" nrc I..:ing assured only when the leading fimlS and their thoughtrul hl'adt' . - . -~------. --. .. Industry Executives in Mid-Year Report of the Director of Research Prmnled 10 Ihe Association Meeting in the Mnrriwn Hulel. Chicago, January 25, 1!145 Meeting By Bl!lIjamin It .IiI[I]h ~ i Fur Ihe I",sl six mUlllhs tht, Wash a manuf:lI:turl'r h' uhlail! a priorilY illj.!'rniil'lIl wa l' IIO. 'fl nillnl "l'l' at1 ~ ' · IIi Study New Goyernment De/initions 0/ Standards 0/ Identity-Con/er with Durum ington office of Ihe Association has for replact'mcl1l IIf prc ll't'ssillg l'quil' ils ~ uI I I''' ~ l' d ahililY h, hd!, thl' mal·... · oct'n cllb>:lged primarily in th t: work ment the manufal'lIlrl'r of Ihe ('(lui 1' roni IJrtM itll'1 III rl'la;n il s ~ h aJl" whill' Ill'CcS5.1ry 10 be complell'tl (or the hl'ar men I has not bl't'n. !llIr will hl' Lt" l'ook iuJ:. Millers on Products Promotion-plan Enrichment Fight and Postwar Policies ing on enrichmenl of macaroni and "IIO\n'{l 10 il1crt' a ~ e his alinlnwlll IIf r:n !)i ~ otlil1l1l phu .; pha1l- , which is noodle producls, Many allaly s e ~ han Sled or uther mal~'rial nn' t '~sarl' Itl all iUj.!'feliil·lIt ul'ed iur :ll'n'h'ratillJ,! Ixoell IIwle alll\ a su mmar)' (,f Ih; ~ manufacture thi s l'fjuipU1enl :lIul' fur Ihe t'l.luki nj.!' u( Iltl' Ulacaroni PI'IU\tll'1. work will be given in Ihe Cl'tlrSl' of Ihl'rmflre he mll st fill all hi~ ratl'll nr lIIay be used in (Iua nlilil's of ,m! k ~ .. this report. I wish, howe\'f r, In Ill' tiers before he may manufacture l'l\uip than 0.5 pl'r ct'll t nor 1II1.fl' Ihau 1.11 Till' annual mid-nar conference of l'vidmcc Ihal enrichim: clements added :l lie\\, macartJni stick 1I0W bein~ mar gin Illy report with the sulJjecl s that tIll·tll nil 1IIlratt'tI or.\l'r:;. pt.·r Cl'ut of Ih e 1\'l'iJ:ht of tht.' jilli ~ lU'd the :-'lacaroni.NOOdlc Industry at 10 lIIacarolli products arc almosl all lost kett'd b)' S. Vi\'iano of 51. Louis, Hi ~ nephew, Peler Vi\·i:mo of Louis\'ill,' will not lake up Ion much .illlc. ;\ rt'Cl'lIt n'IKlrt i s~ ul'c l b)' Lt'nd lrmlllCI . and whl'1l ".~t'C ! Ih~ lahd l> h:lll trm:tl..'(! a representative group of ex in cooking. His cOlllt'nlion hefore Iht, J. We were all \'ery much .li sappoiull·cl l.l';t Sl' s ht)w ~ thai ,luriuJ: 19+1 Ll'ml Ilear the ~ I:tll' ml ' nt, DISmlitlTII phll ~ C(ulivcs to Chicago Jammrr 25, 1945, Food :'Ind Drug Administralion :'II the demonstrated the new stick and Iish:c l hearing would be Ihat Ihe Industry ils ad\'antages o\'er the mund 51irk with the st'th:u:ks in Eurol>C Ihal WI' Lt'a st' plln:ha ~ t· tI 11ll' followillJ: which phale atlikd fur (Iuk k wokillJ.:." 10 consider gentral plau f: for the im- shllllitl Ill' of ilih're ~ t III all maramni (.1) Fla\'Oriuj.!' iUJ,:n'(lient l> ~ u r h a ~ should be ~h'ell the privilege of enrich now in common usc. had (0 endure during Decl'1nher anti 1I\!. ..dialc future 01111 1 for the postwar mallufactun·rs: oniuns, rl'it'T\·. J::lrlil', hal' It-an's, Ilr ill~, should manufacturers fmd it ['Ir.\C Ihi s has chanJ:ed the thinking of oRi Ila),s sure to come. In 11 contemplaled cxtemll'tl \'isil III dais in \Vashinglon concl'mi ng- re any 111'11 flf ' mutt' IIf Ih't'si' mal' III' lical to do so, 1'~ (/dll( I J ' -',III( TIle meeti ng was held ;11 the ~Iorri· the PacifiC- Coast, and particularly to Il'ast's of materials as well as their at ml't! in any qualli it y whkh l!a\,lIr:~ 11ll' St'tuolin:I . . . m,J?II.1Ul son Hotel, with fCprC Sl'lIlatin's from C. I.. Xurris. Minlleil\Klli ~, chainnan Califontia which he left orarl)' a quar· litu(\c toward indll5ln'. $!,,·lJ.-Ul(tXI fn~d, allli wlh'1l \I ~ l ' d till;. I!r,~ dud slt.all of Ihe Fulurl' :\ cti\'ities Committee re ter of a cenlur)' before, B. R. Jacohs ,11e l)'lckaging situatinn is hl'CfUUillJ,: ~'a r; ltnlli I.W.WI 14,127.1.' IW,lr Ihl' stall'ml'nt, SpIl't·1i II'I\h fmllS 011 thl' Easlcrn J'l'aho;Jn\ 10 the ;'\OI )O lIc~ . J.l,lnl 1,I21HKl Western plains. C. W. Wolfe. pn'si· ported hridly 011 the conferences hrltl was authorilt'tl to ... all meetings in con worSt' ('\'el')' da\', There se('ms 10 bl' Slla\o: hl'l,i - --." IIr "ScaslJl1l'tI with - --:' (Jell! of the National ~lacanll1i Manu with ('xecuth'es of tilt' dunllll mil\s on \'cnicnt areas to hrinJ: the National A ~ un relil'f in siJ!ht ant i it is certain thai mi'·l·ll; i ..!!.!.' ~ 11 ih2.7 IU . I~ 1 Ihl' blallk "l·i nJ: flllccl in with IIII' l'IIHI ' facturer:; Associatioll. pn·~ idl · d at till' possihle plans fClr ulltll,rtaking a con !'OCiation closer to manufacturers ill allolmenls fo r packaginJ: malt'rial will wun nalllt' of Ihe illJ:rctli ent usetl . con Cert'lIn' that was Opt'n 10 all in the tinuillJ: program Clf pI'IKluCI!l> promo Regions seven alltl eight to enlist II nl ht, iucrt'asrd and il is llIore prob : rhl' b ~ t il~ ' 111 ilh.: hltl l·~ all hiJ:h jlro (4) Tt will alsll I", nOIt.'c! Ihal .. all husiness. In cxpl:lini ng the objectives tion, consumer educ;llion and public closer co-optr.\tion in an all -induslry ahle Ihat they will bl' .It'creased anti IcUI spaJ:lit'll' Ihal \\'a ~ rllr c ha ~ t'l l I,,' mar lx, UH'{t in a tfu;mlil\' wh ich " 1' 01 - I.l ' I\II -l.t'a~l· Ilu rin/.:' 19H. - III the conference. he s lr{'s ~ ed lhe 1It... ' cl n'lati1l11S. Such mt "' linJ: ~ han' bCl'1l I)romotion progmlll, that Ihe~' willl!e placed no hi/-:her fK'r ,,,n ,, Ih,· (I Nltl"lIl 111 1 1,,1,,·f n-'tuin'IU"1II ht'ld ill New York, ).linnrapolis a11l1 tlll,lrtcr for tins year Ihan they Wt're I Ihi nk it will Itt· of Slltlll' iull'rl'sl is lII:ull' in Ihis t' a ~ l' , of imm('dialc action on such mailers as The 1944-4;; Hoard of Dirl'Ctors ni wa),!> nnd Illt'ans of increasing consum Chicago, While nothing .I l: rmile has a~ in tilt' corn'spontling quarler of 1944. 10 rCI'it'w bridh' thl' SI:II1t1ar1i !> .. i Sl'l'l inn 16.2 :\Iilk :\1 :H,LTl on; I'n,d the National ).Iac-aroni Manufacturer,; Idl'Ulily whkh h:i\'l' JIl'l' 1I prolllulJ:al.-cI l'rs IIl'maw!:- a~ an l'S5elliial J1 1)~l war ac n ·t tle\'elol)('d, the t1unml millers n' Wc all know Ihal the production of tll'IS. an' Ihll ~ t· pn Nluct:, II hii'll I',m Associ.'l.tion mel in ChicaJ:o on Jan II I' Iht' FIHKI alit! J)ruJ! . \tllllilli ~ ll'aticl11 , livity; cont inuing' the fight 10 hold the jKlrted that the)' ha\'C Ill1l1l'r ~ ltul)' a 1U:II:arnni and noodle products for 19-1-1 form with tltt, ~ Iantlanl s IIi S"l'lillll uary 2-1 anll planned the agenda for \~Olt will nole Ihal thl'\' ,ITt.' cu\'itiCII riJ:hl 10 pf()(lucls en richmenl for tllfI ~l' suilable plan, possihly u11IIcrtakcn was 100\'('r Ihan that of 1943. The best 16.1 hul \\'hil-h ;m' 111 :,.1.· w;\h milk the mit!·year Illt'l..'ting' Ihe following day inlo t'h:hl J.:'roups, E.,lt:h I-:'rollJl mll who lIlay cleclto fortify their pTf)(lucl~ throuJ:h the Wheal Flour Instillll(', 10 Guvernment csli r. 'J.IC that wc can f:cI or in lil' lI IIf l1Iilk l-uIII:tin h\' 1\'l'i J,!ht allli the proJ:ram of ot1!i\lIizcd activilY si~ts of a nUmht'r of pr (M h1l'l ~ whirh in the futuft,; l'lIrollm (' 1I1 of the leafi which liwr arc cCln lrihutin~ mcmbers. for produclion ff r 11)·'-1 is 780 million Iht.' milk solid s in quanti,,·' 11111 [ cs~ for the tirst half of 1945. Tht' Rns· pounds. Pri\'al'! eslimates werc a~ arc of llil' salUe l'Ia s~ hili t1iffl'rl'1l1 ill illJ: nnllOlemi>erli in the rallk ~ of tlh' :\UIIOllnn'lIlent was lII,ult' of till: ~e sulti Lithographing CompmlY, Norlh than J.fo\ pt'r l"'n l cd Iht,' 1\'l'i"lu cd National Association to increase it s Ili/-:h as 83;; million IXlunds. The pro· shape and also ,IHTen'ul in the IItUII ' h,·tion of ).Iinneapnlis hy 111l' Board lIerJ:t·u, ~ , J ., cntertained the Booml her of ojltional iU.L:'rl'tii t' l!l :' II Ial an' Ihe fini :, hc, ll'l'I ultlct. T~1t'n, .oi ~"ur~~" presliJ:e where and when it \\'ill,lo till' tlU Clioll in 19-13 :lccording- to the hest tht're arc IIlIlk ~ p.1 J,! hl'lll , lII.!k I ,-fUll ' flf Directors as the place of the 1')4;; IIf Directors and other manufacluren permilh·tI - fn r I'X,UIII'It-, sl'l'titlll I(d. trade the most lasting- J:00f1 : full l'U 1.0\'en1l11elll fi~ure s wa ~ 919 million l·dli. t· h· .. all conformiu).!' I" lilt' ~ : III\1' Wartime Conft'rence. if such a meet and friends at a cocktail party. dinner :\facaroni Products. ha s (nur "1'liol1 al Ol}('r.\tion in the Gm'ernnu'llt I'mJ:r.ull IKltlluls anti l)ri\'ate estilllah's were as rt·q,,:rt·t1l l·nl s a ~ milk IIlaClrc llli l'Xl'l'PI ing is pt'rmissible Iw June of this year, ;uul floor show .'l.t the Monll.' Crisl" high as 9S5 million pounds, On Ihi ~ illJ:rl,tlient s pt.'rnlilkcl allli i:, 11 ll' pmll of inrft'asl'd 1)lanl sanitation : \\"W~ and ... .. I" ~ hw . TIll' ki nd IIi 111 ;11.: II hii'll :\lso of the alll,ointlllcnt of Ualph restaurant the e\'t'ning- of Januar), 2,1. h.u i!'i il is assumed that our allotmenl s uri Ihat il1c1udl's IIlac,1roni whirh as ml'ans of retaining ('sselilial wllrla' r ~ ill nalilli, lu':\d eXl'Cuti\'C of thl' Sunlantl may bt· IISt·tI ;11 :11'" CUll' II; Illl"" mil k Charles C. Rosrotti, \'ic-c Ilrt'sident I,f IIf p:lckaJ!iuJ: malt'rial will bl' cut by .1'011 will IlfIh- i~ ~ lIppn ~I·( 1 III he tubu · plants while fu\l)' co-operating with lilt' ni~cl1il Company, f.:lst 1.1l~ Angeles, the firm. and Harry E, Wal sol1, liS lIlal'a rC"I; Ilr'Nlul'l Inal' 1'1' n'llt"·lllr:n· r,(j\,('rnml'nt's manpower pro .... ral11 :\1)(1 IInl less Ihan 1;; per n'lll hdt'll' what lar-shape anclnulrt· Ihan fI.11 iudl ,'lUll ed. milk. l·l·aIHl(a . 01 ,;r dri,·,[ 111ill.:. a In st'r\'e a~ J1in-cttlr of ReJ:ion ~en-n . ChicaJ,:o area representati\'e. werl' II,,· IH' uscd in 19H, 1101 111l1re Ihan 11 .27 indl ill tiiallll'll'T. t'llIlorSclllenl of thl' descripti\'t' 1:.1 )(>1- Bllxlllrl' .. i Imtll'r alld ~I..itll Ilti l!; . ,,!, ,·omprisil lJ.: California ami lIl'arllY hnsts 10 the parl\' composetl nf 1i10n' The chetltlar c h ce ~c si tualion has nnt SpaJ:hclli i:-; till' ma~'; lmlli prndut'L illJ: idt'a as till' 111 m- I I'r:lrliral (or mal'a l' arillU ~ 111111'1' I.:;"t! ~ "i :" ill.: ;t~ ill.! i .1rra~. Ihan 12.=i manuf:lclul'l'rs, supplil'rs a1ll1 you will nolt', which i ~ lubulal'-sh"lk' roni fonds, imprm·('tl. M)' information is Ihat ('atl·t l l1Iul"r ~n· tiOIl 1(1.2 , i ' . COll sider.\hll' ;llh'rt'st was shown in Iheir ladies. I.t·ntl-I.easl' is st,ltinJ: asitle 25 per ct'nl or conI-shape ;11,,1 is I l'~s Ihan O.()(I ~"l, ti ' lII I(d \\'h"II' \\'h' ,lt \I:h·" r,,· Secre lan ' -Tn'a~urer:\ f , 1111111101 Ilf the produclion for Januar), and 30 inch hili lI ot t\llll',' Ihan 0.11 illdl ill IIi l'rI HIII,·I:-. '1'11" '1' ;Ift· tu:"k ',i wh"I,' '01 mt'mhl'rship ,lIit! tin:ml'l' ti iallll'lcr. p rl'~l' lIh ' tl JH.: r cent (or Fl'Ilruan' of this \'l'ar, wh" ;II II"tlr tl r Ilh"l.· II h, .. .I t. ,.." fl'lWlrt , shflwing' tht, National A~ s ncia Vennicl'l\i ah" ;.. a lII:u:ar', I1 ; I'mel Sinn' the t'slim:!.tcd production \\'illnnl iI.lll r. or hllih . all,\ '-"I ,j" rm t" II I. lilln ill an "x{'t'lI rlit pn5itiotl wit h n" I)(· any J:rcalcr than that of 19-14, it is uct of thi s flr ~ 1 d,, <;s_ II is cunl-shalk' spect III hOlh . As )'lanaJ:inl-( l1irl'C lor nitlelll that we wi ll fare no 1}('IIt'r th:m amlnol tuLular allli not mon' Ihan 0.1)(. ~; IU lt' l'l' tlui r "IU"ul ~ a ~ I" ~i / , i"r Ill ...• :t.roni p rnc h" ' I ~ ill Ih.· 1 ; l ri" tI ~ ~tl l " l i l t IIf lIlt' X'alioual :\Iararoni lmtil Ult' Ill' We han ' in geltillJ: a retiuction in Ilw inch in ,li:lt111'tt'r, I'xplainell Jllal1 ~ for Ih e 194.; I.t·I1I("11 IKlint value (nr cheest' fur cl\'ilbn COli ' In Ihi~ ~ am t' t'1.1~si fi c ali"n m u \\'ill prmnolioll alill reporh-Ii on IIIl' fall anll sumplion. nnte Ihal Ihe inl!rl ' ,lil' lIl ~ fro,;, II'hidi SI'l'ti"ll 1(1 . 1 \rtll':tl _111.1 •...: '" \ 1...... winit·r l'ampaiJ:n of I)(OIlucts IlrOlI1I1- Recelll l)" Ihe War Prod ucl;1l11 lloanl m:u."arnlli prodllcis mal' he math, art' ro."i I' J'I " l tI, - I.~ ' nl" ~ " ar. ' l, r,,, lu. · t~ lion and rn n ~ unlt'r t'ducati"n. The In ;1I1\('llIled Lhnilatioll O rder 292 makil1J: sl'l1l1llin;I, (lurUI11 flour. farina . lI " ur. whirll arl' madc' iI""" 1111 ' ~;tUIl' ill slilull' is tloil1~ a ~p1t-ndid joh 011 (n't' it ullnecessary for macaroni ami non or a11\' l'omhi nali ltll IIf tll'lI III' more of ~n ' ll i "III ' ; I ~ tll 'lI·;,n.ui l,n"lll" I~ ill ~, ... will cOlllrilllllillns. c\l e manufacturers In oblain priori l\' Ihesl': wit h waler atul wil h or Ilithnut li"l1 I(d . I'Xl"'I,1 Iha\ Ih,·,· ~h;t ll ,'''11 h ·~' ~l' " ratillJ:s ill nrtlerinJ: macaroni ami 1If1l ; ' any IlInn' of tht' IIPtillnal inJ:rl'clil'I1 I': ta illnllt Ihall 12 _, I'l'r' ,','ut .,f llin'C tnr of Rr~l'ardl Ilt-njamill R. IlIe processing machinery. This scet\ll',1 spedfit'li 1)('11111'. Th" H' an' a ~ (.. I· II"ul' rakniah',1 "II Ih,' ""lll i.im·;1 Jacobs fl'purtrll on the lIew (jo\'('rll IIi II :iII,) like J:ood news at the time hut a ~ \I ~ ual l ow~ : Iwi}:hl Il w Itt ·. lt l,rllllu.-1 Ih" III!:III Slam\anls of IlIl'lItil\' fm :\laC:l it had a string attached 10 il ami il (II EJ::.L:'-whitt· whic:h mar hl' ei- S"I' illl:n·llil'ul. It will I'l' rt·lIl1·mt lO.·rc ·cI TOlli Products. anti of his 'Illan In rep probably will 1101 make it an)' ea sit'r 1III'r ftt'sh, f((l ll'fl, fir tlril'll. am i whidl Ih:lt tht' nriJ.: illal I'rul lll~ "d :tluoum "f resent 11ll' a~ s()ciatiol1 m rm her ~ at tin Ihan in the 1'-1s1 fvr us to obtai n lI('e· mar amounl In nm le ~s Ihall 0.$ lk' r ~ "y \\'a ii I ~ I"'r "1'111 :.. "l lhat lilt' ;\ ii. hearillJ! on enrich1llt'nt of Ihis fnixl ill CSS,1rY replacements. renl nllr mon° Ihall 2.0 per n'nl II f 1111' '; lIrial;on rt ·t'IHlum'ntlt· d a milli lll1l 11l II; \VashinJ:ton, Jam13ry 29. Thrnuc-h l'X Th' RouolU Ulho'lfophlnq Company', POl'ly at Mont. Chrlato alilaulClA • AlthmlJ:h it is not necessary no\\' for weiJ::hl of Ihl' finblll'tI prntlut'1. Thi ~ ((·'''''illll,·'/ .... "oJ.,," fJ) hau sli\'e I'e ~a rch he has found that IClAuart facts do IIfll ~ l1h S lalltiate Gm'l'rnnwllt Chicago. 2t i (. February, )945 8 TI1I, MACARONI JOURNAL ANOTHER SMASH HIT MACARONI RECIPE PROMOTION Created especially for you! • What WOIlf".fl could resist trying this appc:tite illd 10 her vast radio audience o( 6,000,000 women, appealing dish No wonder her radio tallu have 3 decided effect on "Golden crusted macaroni with a smooth cheese women-ror women believe in Belly Crocker, 3nd flavor ...•avory with onion .. . flavor packed with what she rerommends, they accept, bright grt ':n bits of parsley and red pimientos." Th3t's why Detty Crocker'. lo.brch 2nd "Cas The "c. wrote. u~ Plenty" is another triumph in serole or PI~nty" promotion will crc3tc 11 buying Hetty CI'\)Ckcr's long lIue of smash hit r«ipcs spree that groccrt all over the country will reel, crtatcd especially for you-to help you conv!:rl Right in YOUR Ir3ding 3n:a women will headline milliOn! of AI .. crican houscwh'cs into corulant their shopping lists with , , . "m3caroni." And tbat's a buying urge you can't afford lI1acaroni Ust". Fur 20 years Betty Crocker, the (0 ignore. Get I * * * * * * 38 STATIONS COAST-TO-COAST, MARCH 2nd ," .', February, 1945 THE )IACARONI J OV IOI AI. Report 01 Direc10r 01 lor "Glulellous ~Iacaruni." It will Ill' iUld Iluilnl ili1'5 n:llin It ll'lt'ln m lilt· mltc " Research relllembrred that the Ass(x.'ial iull Te· fi nt" 5\;111': questct1 thai a gluh'nou s m acaruni COil' "(5) Thai 11,(' a,idiliUll of ul lwr Ihall (CotltinsuJ !ruln I'agr i) natural h-\"l' I ~ ul \"il;ulli n ~ aru l m il lt"r:tl ~ ,,, taining lIot l e~.; than 18 per cenl glu· foo. ls wllidl are suitilhlc as \·ct.iclt·s u f (Ii•. 10 per cent. App.1rrnlly the Food tt' n be ::,·!.n iltl'tl as this ')"Ill' o f mac· IrilJUlion m;l)" be .allfliollC41 wltt'n , " u~e and Drug Admiuistration has split Ihe aroni product contained about the 1I;llllral tull t t'~ art' Iltao.:lit"all}· ulla\·:!il;!I.tc /Jl,,,el'n :IS different::e. same gluten content as the (J, ;~i: l a l n~t'3~! lt f' In ("o n nl knn"'11 nlluili"nai tlc lie l ('nl"1(,~: Seclion 16,5 Vegetable Macaroni Russian durum wllt'ats. and that i ,~" calise of the gratlual c1l'terillratillll flf "((I) Thilt at Ilte't'uI Ihe [mlllnilh·1." h. Products which contain not less than ,'un a I IPro l ' ri~lc enric hment "f l1ul1 r il1;, 1 3 per cent of tomato, artichoke, beet. the prolein content of fl ur dmum I,. r c~t l . (:Llit I,uh:t111 corn 1111.',,1 ). lite f"r. carrot, parsley or sp:nach. the weight wheats this was fl CCt'Ssar), tn Illailliain Ilfic:\IlOlI. ~,f mi lk .lI'it l ~ \'ilamin ". 111l' .uil 1);lsl'tl un the dr)' substance. T he char· the hinding" qualilil's iu tht, fiuh.hl'!l :t"'~' a,.I,hhml II( "It anllll ,\ In I" ilil' f"l, :111, 1 produCl, No prO\·isioll was made for of ,.,.Ime tu .salt f o ~ diel",)" usc. 1'11I."r.: i. lie/IeI' acter o( vegetable usetl Illay be fresh, no In formatlun :\\" a1l alile 10 Ihe Coulln;" ,.,. canm' \0 THE MACAltONI JOURNAl. Febru,,:-/, 19-1.i 10 contain them natiunally under Of imli\'idual and the .. elore should be en the first hearings were held in 1941 . dl'r of the War Frod Administration. richl'<1 to Ihe same extent as brtad. and whereas the cost or ~nrir1unt'nt A 5urwy made by me in New York Our vitamin assa),s on bread and at that time would be approx:imah:lr Cit)' in co---opcrntion with a local phy rolls collected from sixteen Italian bak 35c per hundred. at present it woulll sician concerning the consumption of eries in New York Citl' showed onh' be only S.SC per hundred. macaroni I.roducts by the Italian pop three as containing 3( ded ,·iI3min;. These vitamins were aU under .1 110- PRESENTS THE GREATEST CON ulatiun of New York cO\'crcd 459 fam Thes~ analyses were llIade on bakery calion by the War Production Bo.1rtl ilies, including approximately 1,900 products ~lleclcd since the 1;00 or and the two mo!t important ones arc persons, and showed that the avcrage der went into effect. now not under allocatton and are very THE RAW MATERIAL TO THE 3nllual per cnpital consumption is 74.2 The recommendatilJn which we are plentiful. While niacin is still under poulld~. M:my of these families prepared to make in this resp«t is for al1ocation it will soon be ofT and he very pl~ntifu1. cookl'd macaroni seven lillles :\ week a level of enrichment cquh'alent to that and 72 pcr ct'nt of them cooked maca of flour, taking into account the loss )t is m)' belief that we ha\'c an en roni three times per week or more. sUSlaitwd in hleaching. tirely difrerent rondition conCrontinl: Sc\'cnly-four pounds per annum may us as well as an cntirdy different al 110t he as much flour in the fonn of The third objection was the cost and titude toward t'nrichment of our prod· macaroni consumed per capita as is scarcity of vitamins. 11 will he re ucts by government official!!. Further consullll'd in the (onl1 of bread, but m~mberttl that enrichment agitation more a number of laboratories nrc in my opinion it compares vcry I;\\,or started when the principal \'ilamin, n" working on {onns of these vitamins ably and it is n significant 311l0unl. was s~11ing for npproxllnntely $1.00 a which are not subject to leaching be· anti wh~n we started our work lnquirics made in New York on the f:rnm, caust· Ihere is a great market for the It was selling for SOc a gram. Tht! amount uf b ~ ad consumed by 1131ians enrichment of rice, as w~1I as of COOl pr~sent price is 16c a gram. Vitamin meal, and very soon some smart chem ami haked in Italian bakeries, show~d D. was not on the market at that time a consumption of only hal! as much ist will come along with a form of but in Cktubcr, 1943, it was selling for these vitamins which can be tlseil flour in Ihe (orm of brratl. It may be 49c a gram and it is now 20t a gram. that many Italians bake th~ir own without loss and thcn we will all be in ~iacin at that time was sdling at $8.00 brc:ld or buy other than )Ialian breads. a ,·try much hetter position than We :l pound and it is now $3.00 per poumi. We wt're lIot abl~ to dt'lennine that, are now, and no ~gulati on should be but th~re is no doubt that 74 pounds 11 will be noted. therdore, that th~ made which does not take this im· of macaroni per annum constitutes a price h"s been reduced to 25 ptr cent portant probable dc\'dopment inlo large pen;'rlltage of the intake of the of the Ilrice pre\'ailing at the hOle that considt·r.l.tion. V. I\rtna .\: SlIn~, Int., S:unnd Arnla, Nurristown. Pa. Amber Milling Dh·isiun. G.T.A., J. M. \raber, 51. Paul 11lt Crtamtlle Cu., J. 11 . Lin~troth, ~linnt3poIi5: C. P. ~It)· trs, Armou r & Co. (ERR Dh'ision), C. D. \\'ill,ur, Ch1r3g0: J3ck Chicago; C. L. Norri~, Minne3polis KIn ~1. lukes, Url,ana F311!t Mae3Toni Co., Louis S. V:ll:"nlno, St. Lou;' C:ly,ital Flour Mill., Inc., 1'. ~1. 1'elenon, ~1itult3poli.; I:rell T. \\hale)" Chicago; Ort§te Tardtlli, ChiQgu FOIIItIl ~tillinK Co., D. ~. (iil,lu. lihertY\'il1t Champio. Machinery Co., Frank A. ~IO\la, Jolitt; I'dtr "Iolla, Gooch Food l'rodneu Co., J. H. 1)j3TnOnll, Lincoln Jllliet I. J. Gr3n ~oodlt Co., :\ . !r,"iUK Ijla ~. , Chicago Comm:tndtr·l.:uabee ~lillinK Co.• Thoma's I ~ Brown, ~linnt'· apolis; C. M. Johnson, Minntapoli.t K t')'~to l1 \: ~lae3 r oni ~HK . Co .. C. J. Tr:l\'il, I.c:t.:mflll Consolidaltll Macaroni ~Ia c h. Corll., C. Aml.rc:llt, IIroukl)'1I Ktntucky ~br;;u.,ni Cu .• I'cter J. \,h·i:!nu. l.ouiS\·iI1e G~"eral Milb, Inc=., G. A. Mint~r. ~tinnt2f1Olil; H. J. llailC:l" V. l.a I{u!o' &. Sort5, Jo~rl.h fiionlanu, lImok!)," i I'eltr LaHos,l, OLiago; E. V. Ht'tht'rinl[ton, Minntaf1O!it; II. H. fU.c:d~r, lIu • Ilrookl)n falo; J. E. Skidmore, MinntallOlis ~lq:j ~la e;U l>ni Cu., C. W. Wolfe. 113TTisl·ur,{ Glnm G. HOlkins, G. G. H05kilU. O.k'"gu ~linnesot:1 ~bC3rotli Cu .. \\'3ht'r F. ViI13Umt, St. 1'3\11 Johmon, Herbert & Co .• Frnnk T. H~rhtrt, Chirafto ~IU\U1i1 Cil y ~1 " c;lT on i Cu .• Wm. J. FrtSl' lIi, St. Lotli s J;1cob. I.aboratories, II. It Jacobs, W3shingloll; l(obert I'IIICt1, Chir3(;0 e. F. ~111l' l1cr Co., C. Fredtrirk ~'"dlc:r, Jersey Ci t)' AUTOMATIC SHEET FORMING MACHINE Muek & Co., Inc., l. A. Enberg, Chicago Antonio 1'31auol0 & Cll .. l'etl'T J . 1';llul.ol0, Cincinnati II. H. KinK Flour ~ti1ls Co., Pat Crolllgle, O.itago; Arllmr I'rinn: ~b caro ni ~IfK. Cn., JO H· "h I'tl1ogrinCl, 1.0wel1 \\'. Quiggle, Minnt3110iis Quali!)' ~l3c:lroni Cu., ~13nricr I.. Rr:UI, St. 1'3111 King Miun Flollr Mi11 s, \\'1\1. Stein\;(', Minnrapo1is j Lrslrr S. \(:I\'arinu .\: Fn'sehi, Inc.. AlLert lb\·;o.rinu, St. Loub Swansun, ~1 inllt31'IJlii j Gtorge Faber, Chicago I'elt r Ihlni .\: SOliS. Hrnr)' D. ltnui, 1I",ill",ood ; Hmri noni, North Dakol3 Mill Ele\';ator As;n., E.. J. Thoma., Chicago Jr., IlraillwOOII Pilhbury Flour Mills Cu., C. C. Dakct, "finnral"olis; It C. Venlon, Mitu.rapolis; Wm. J. Warner, Minncapolls; Wa)'lle WiI· Tr;aflG1nti Urothert, Frallk Traf.r.ulli, Chicago SOl\, Chicago V. Viviano & Uros. Mac3roni M(.::. Co., I-Iarry G. Kline; 51. Ronoui lilh')gnphinl Co., Charln C. Itussolli, Norlh Berltll; tOllis; I:r.ank I'. Viviano, 51. l.ouis H3rry F_ WatlOl1, Olicago We-i n Noodle Co., All1ert J. Weiu. Cleveland M. J. Donna, 5«rtlary. Dr.aidwood .,. , " CLERMONT I :ONTRIBUTION TO THE NOODLE INDUSTRY-THIS BATTERY OF THREE MACHINES CONVERT 'HE FINISHED PRODUCT, READY FOR PACKING, IN ONE CONTINUOUS AUTOMATIC PROCESS _. ------...... , ", " , ,l,-; ., , _ ~I£I . ", :',\, " - -. '. ,. CONTINUOUS AUTOMATIC NOODLE DRYER HIGH·SPEED NOODLE CUTTER Write for detailed informalion to :LERMONT MACHINE COMPANY, INC. ,6·276 WALLABOUT STREET BROOKLYN, NEW YORK CLERMON'f Presents the Greatest Contribution to the Macaroni Industry The Clermont Continuous Automatic Macaroni Press CLERMONT CONTINUOUS AUTOMATIC MACARONI PRESS with Automatic Spreader is the largest producing For Far Superior Macaroni Products machine of its kind on the market. producing from 1.800 to 2.000 pounds of finished goods per hour. :i is built on the same principal of the Clermont Con nmlOUS Automatic Shorl Cut Macaroni Press-No Cylinder. No Piston. No Screw. No Worm. Produces the same high quality product because the dough is worked out in thin sheets between the rollers belore pressed and extruded at slow speed through the die. producing a uniform and smooth finish with brilliant amber color. The process is fully automatic. A large Brand Dew reYolutlonary number of sticks is led at one time in the magazine. ren method IngenioUily Designed dering a supply for about 25 minutes. The trimmings Hal no cylinder. no pia- are automatically carried back to the Mixer. Accurately Bulll Ion. no .erew. no wonn. This Press is a masterPiece 01 engineering and in Simple and Efficient in Equipped with roU.n. the Operation d:)ugh la worked out in genuity. Designed with simple but efficient slow run thin abeet 10 a maximum ning mechanism. all electrically controlled. noiseless in Production-1200 pounds denalty producing a prod· por hour operation. sturdily and accurately built. Skill and work uet 01 .trong, IIDlOOth. bril manship typical of Clermont's well-known products. Suitable for long and ahort liant. yenow color. un!· cui good. \ form in ahape. free from i Can be furnished with a Continuous Automatic Pre i , spocki and white .trealea. i liminary Dryer to work in harmony with this Press. Can i also he furnished with a Short Cut Attachment for Shorl / Cut Macaroni. / Pal. No.2. 223. 079 Oth.r ·Pat. Pending CLERMONT MACHINE COMPANY, INC 266-276 WALLA BOUT STREET BROOKLYN. NEW YO Macaroni-Noodle Industry Favors CLERMONT INTRODUCES "Descriptive Labeling" A CONTINUOUS AUTOMATIC MACARONI PRESS Leaders Invite All Processors to Join the Grocery Manufadurers of America in Campaign to Sell American Housewives the Pian WITH AUTOMATIC SPREADER Tilt, Hoard tlf J)in ' \' llJ r~ IIi thl' :\a - - lIan' you pit-Iurl'!>, illsiJ.: uia Ilr \'11 1',\' - 1:ina1l\', is rour lallt'l ~\H'h Ihal Ilhl'lI lit Ilia! )'IOIl'amn; )IO\ullfarlun'rs 1\ ~~ll' 'III rOllr lalll'l.~ which han' 1"'1'011111 ' Ihl' l'li S IIlIll ~'r pil'k ~ III' yllur pal·kal.:l' \';:111011 at il ~ \lwei;,!.: in C hka~II. Jan 1IIl' :i"illJ.:ll' ~s: Is tht'rl' .m\, kill'(' 'Ir \'il'w~ il 'Ill 111t' 1" l\IlIll'r "I' ~ 11t'li , u;try 25, 1945. \n'lI! 1II1anilllolll>ly fill illJ.: ~I I ~1lI,,1I il l'au'l lit, tt ' a,l~ l'oul,l it dUSt'S IIII' sa lt,: re runl III (:!\'Of of " 111 '~l' riJlli\'t" I .. ,hd ylltl USt' thi s ~pan ' III ;ul\'anlagl' in ill!:" (ur mal'awni. ~paJ:hc lli awl C/.:J,:" Ill'l ---- - ~ February. 19-15 THE MACARONI jOUI!NAI. Official Findings and Regulations De/initioru and Standards 01 Identity lor Macaroru·SpagheHi·Egg Noodle Products Ell_clive March 23, 1945 Ttl a(quoi"t all IJII/mfoIJj"wOI/I,' mallu/a F{'\.Ir uary. 1945 TilE ~I A C A 1< (I :\ I .1 () L' I{ :\ A I. 15 TI-IE MACAHONI JOURNAl. February. 1945 matt IlIlll1her 01 dilTnenl ~ hapes and Si lCl IfI.'lief that Iht ~ foOth arc made cntlrd)' weight of milk !oO\itb, :\l1d :, rcasooallJc re of ~)' nour instead of a mixture of wy Iluiremclll whm the: milk il1"rc(li ~ nI S sp« that arc nlarketed, In mall), casu the ft'C' ort! 1I0t indicate with any certaint), the limit with a wheat ingredicnt in which Hied "OO\'C :lte uset! ill lieu of milk is Ilia! I~S the latter prtdominatn, Namn which Ila rticuiar shapesJ or shapes and . i,Cl1 to tile)' (onirillllic at h:asl a .. much milk sol which the apecine names of thc \'artous an.: aecurale and in(ormati\,t arc1 for u· ids a~ fluid milk of 3nngc (Oml105ilioll ,mlllt. "whtat and rooy macarooi.· "whul (onlrilJlllu whrll it is ust'd a5 the soil' moi~ . IlDOIlle _product s afe apl!\ied, HAYE 25, Noodle r,rOOucts art muall)' formed 3nl 50ylltan nnodlt'!,' or suth namu in 1'3E • telling iO,,'(,lliI'OI. lkcau,c of \'uialior. \ whirh Ihe wonl "wheat" is rt'plaect! Ii)' liI( tola1 solids content of milk allll I inlo rihbon'5 1aprd Ullit S. The temu the common name of Ihe wheat ingntlkm cause of the limited absorlotion of the mois· "n(l()tIlU" and "cgl; noodkl" are commOiI anti usual names which are ordinarily usttl usee\. tening' illJlrt·tlicnt uscil in m3l.: ill': the dough to noodlc prOllucts in 5mh ltnil5. .13 , FindinKs 2 anti J arc a\ll'lica"'c In it would nol he tc;nonahlc to (lrt ~ ribc a tlt ~i ~lIate Soml'times n'oodle IlfOl lllcu arc malle ill whl'at anll rooy maearooi prooucu al1ll I" minimum h a~c tl 011 the :l\'craIlC cOl1lposi. wheat ami 50Y noodle )lrOllucu, The ~ I ""C· thc So1me shapcs allli .ilCl U macaroni. ~ l la· liun o r milk for lilt' milk ~nlil l ~ (Unlt'll ifications (If sh:arts and l i,es in fillll inil" 10, of milk macaroni IIH)dIlCIS Wlltll lilillill milk ~hrtti, aJIII \'tnnieell ;' "EKIl nlaCarOl'li," "egK II1iIRheUi." and "eK!: \'ermictlli" :tre II , :1Jld \2 a1tlJlI' to whtal and roo)' mac:t· is met! :1.\ the sole rnohtcninJ: in~n"iliml. common and usual names (or noodle (lrOO· 1Inli. whe:..! am so)' sll:l!:hclti. and wht'Ott 18. Itt'coostiltlttd milk h usually made anti 50)' \'t'rmicdli. rt ~Jl« Ii\' e1)', The fi nal Irom tlritd skilll milk, Ilulltr, :u\l1 waltr, IICt~ and units o( which lire o f Ille r e~ l fI."C· th.t shallt'l and sileS .prcificd in fi ndings 10, ~" lIte\ll't o r findilljt 2J is applicable 10 Skim milk, CIiIlCtlltr.llt',1 ,k ' milk :ulll Io\'hl'a t and so)' noodle protiucts, The spec· narorll.le,1 ~kim milk, wilh water :ut.lcil II and 2. aI, The ;ul\'iwr), ~t:lIll I :lTlh under tlte iflratio:15 as to 11Iallt'S ami Sill'S in find illt-: as I1ceeUar)', are aho Auil:lble for u ~ e in rond amI Dnlils Act of 1906 rrcogniull 25 arc atll,lica"'e to the c o rre ~ llOlIllint-: lieu of driet! ~ kim milk. Whcll milk i ~ rc' untler the nan l l'~ "plain uoodle5" anll "wa· wheat anti soy lloodle prooucls, constiluted, it is rcaw nabl t' to rClluire Ihal ter noodles" a driell alimentary rastc nlatle J. .. ~Ia c ar oni producis ami nOOlJl e pr(l ~ Ial("nwnl wllkh i5 a('curale and inform;a mal'aruni ,,1111 !llIodle IlrOlll1el. Il roeehed lish Ihal Ihe adllilion of Ihe olher vitamin ~ li\'r is llh0511hah: al\llel\ for quick wht:lt Rerm ..... as IltOl'used as an ingrellielll and m;nerals JlroJIIISCtI would conslitute any "lI;~olliulIl maltrial conlribulion to\\';lf11 Ihe co rrecliOIl I·ookill!:." hecause: of ;1 1 cOlllenl of thiamin, niacin, Consolidated Macaroni Machine Corp. .fI1. :\ prol'mal was alh·.Ulced at the hear and rihona\'in. the l11ineral ~ iron, phosphor• Ilf dietary de~cirnciu in an), li~ifieanl leg· ill~ Ih:'1 the lI~e of ont 111'r rmt of ~)'btan liS, ancl COI'jltf and tither ctlnuituents. One menl of the pollUlalion j anll labdinll and alh'erlising- claims IIaled 011 511Ch addition. lecilh;n lie alllllllrile,1 111 macarom prOtI manufacilirer h31 aiMed 3 (1('r cenl dritd would be likd)" 10 confute al1d mislead (On· II(I!; illIIl 1l00011e IltodllCIS. It was cl3imed "reweu' )"east anti made rla;ms for vita thai kcilh;n imllru\'U the lulure, pre\'ents min~ U, lI11ia.min), 0, ami G (rihol1a"i") sumers (sec finllinl( 51), ,I; sintl"l:ration anti the (eaching oul of wl in his prOilucl. The IISC of earolene or ilh ,Iurin!: (ookillit. ;'"tl f1re\'enlS lu,ka~e o( IITO\'ilamin A was aha JlfOJl(Uetl. CUfichuiOlII. 011 the h"sis of the fort'· IIIllb lnre Irom the (ooked a,"1 draine,1 47. ~Io $ t alimenlary Jla ~ lu are u5nall)" Koing findings of faCI it is concluded thai : Ilttll hl(,l . It w;u abo daimed thai by the rookrtl Ly IlOilillg thrm i" re\ ati"r\), larRe Ilk III le(i'hin a I,e tter macaroni can be 'Iuantilles of waler, ..... hich is drained off ami (a) It ;s im{1r:atlicallle, ami the e\'[JellC.· malic (rum ~h wheat (low f1rotcin) nour (iKardetl, Thiamin, niacin. lOll rillOfla\'io docs 1101 ulahh!h a basis for a dNrrmina· than from e'lnal parts of Nlft whut 110ur arc .....alr r solnll\t, \\'hell such pauu 3re en' I;on that il would promole honuly anll fait anll hanl winler wlleilt (high I.rolein) flour riched wilh the ~ \'ilamins in fluanlitiel draling in Ihe ;nlerett of cr.nsumert, Itl pr~ wilhullt keilhin, simi\;u 10 those required in enriched flour. scrillC de~l1ilions a.ml Slandards of ittnllil}" 41. The rcrllnl doel not uliI!J1ish the coukinlt l o~~u of Ihiam;n anti niacin are for Ihe various macaroni Jrooucts. lither dil;mcil results o( the usc cf I«ithin in ~enerall1' !iOmrwhal mort' Ihan half, ami Ihan maCllron~ 5l'Qllhett;, an \'erm1celli, 1111 ' m:u':wlT1; JlrOlIUels or nootlle IlrOl lnets. of ril.oofla\·;1\ n~arl)' h31f. Whrn I1ntrili\'e der Ihe .perine names by which the)' art' It llues IIIlt ~ llnw that tile me of kcilhin in minera\J arc alldefl the extenl of thdr Ion ~melill1es known (a5 dbl;uj:\lhhell frmu "rlides ~o\ll ilS nomlle Jlroducu \'itiales Ihe IIr (1('I1II' on Ihdr 501ullil;I)'. Some alimrnlar), the acnerin name macaroni JlroJucl~). Thi~ dlemical cr;leria wherehy the fluantil)' of IQ~ICS, parlicularly lloodl('5, arc lI ~etl in Cllndusion ill1plies aho 10 Ihe cotT UpOnlli llK q:g ;;01;d 5 b usually determined, thus mak makinll Ml Up~ and ..... hen these r~ls arc sh"flU ;lnd size~ of milk maca ron; I"l rotlu c l ~. in!: il 1I0lS ihie 10 'lse len Ih:.n Ihe recognilctl ~ mowed waler-soluh1r \·i\amin, anti olher whole wheJl macaroni prOllucls, ""eat ami 1lIlT1;mllln HI rggs or eRII' yolks and cscalle waler'~lhll,le ronsl1lul'II15 arc no! Iliscaniell. lOy macaroni Ilwdue", anti vegetalole m3ca· Ilelt'flion Hut Ihe fluanlity of "Iimentar)" I ~Sles !oO roni ,'roducu. lI\ell i~ lIul ("on,elluenl;al ..... hen comllared to ,11. I'rolon.ls were alh'anced at Ih.' hear (h) It is iml'r.lcticaIJlt. ami the e\'idnlce . ing for dcflliition. and standanlJ of identit), II Ie die t as a wllole. Ilocs not eSlabhsh a loa sis for a determina 4&. ,\Iimentaf)" 1'a. ~ tt5 arc not eff«lh'e lion that il would Jlromote honesty allli fair (or "gllt.er"us macaroni" and "glulenous "ehicleJ for the I\i luilmtioll o( walrr-!IOllible spaghetti." It was SUlj:l;utw thill thesc ar Ilealing ;n Ille interesl o f eOUSUl11rr~, III Jlre· nutrients 10 an)" 5tgmenl o f Ihe 1'0pUlalion. scribe Jefinilions and stalltl:Ut I ~ of idnllil)" tlcln lhoull eonform m composition 10 Ihe The atltlililln of walrr·solul>\e lIul rimts 10 ior Ihe \"3rious noodle protlueu other Ihall raluiremenl.l for ,macaroni prOilucls exeepl alimenlar), pasle is likel), Itl mislt:ld eon· noodles, egg macaroni, eJOjI( sll;aghetti. ami Ih:1I IIlulm l'r Rluttn flour )hould he added sumer, eilher as to Ihe Iluanlil)" of nUlrirnls elll( nrmicelli, unller Ille Sllteific nanlcs IIY in slIch fJllalll ;l)' a~ 10 raise tllc protein ron the)" ..... ould ohlain in Ille rooketl IlrOl.luct or willch Ihey arc somelime~ I.:nol'."l1 (31 tli~ Itnt of Ihe fin; \ hed product 10 nol len than ;as 10 Ih .. uII«"OtIomic wasle inherellt in the 18 IlCr cml, T:lis minimum limil was 5Ug lil1Ruishel1 frtlm Ihe Mnlrric tUnic noo.xlle addition of 511Ch nulrients 10 alimentar)" prodUCIS). This conclusion ap,.in also to ~ es tet1 hecauK Ihe orillinal Russian tlurum pasle, The allt\ilion of IlTocuse:d whul SIl;l(1('~ S;IU of wheal had a protein content of about th:1I the eorresJlOTlding anll wheal germ or Ilf )"eall 10 alimentary pasle would Ihe 50)" nooJle procluclS aflll \'eRelalJlr noo amllunl, althollgh through th~ years of iu lit calc1llaled to mislead consumers since dle llroduCIJ. ("ulli \'alion in this eounlt)' tile proleil1 con· (c) 11 would not Ilrumole 11001(st)" anll lenl has fallen to arollnd 12 to 14 lief ~urh genn and l'e:llt arc hoth loureu o f ~uch water·soluL e v;lamins, fair dealin!!' in the inlerest of consumeu to l·cn!. 49. There is no e\'ident'C of a witle prescribe definitions amI staodards of iden· 4.1. Several domestic manufachutr~ are ~J'rea.tI deficienc)' of vitamin D among alluln. tilY for wheat and soy ma.raroni I'foducis lIlarketing as "Paslille Glnlinala" I·\·hruary. 11)..15 February. 1 9· 1~ T II E ~I A C :\ R 0 :\ 1 .I () L' R X A I. I" IX T II I·: ~I (\ C 1\ 1{ n N 1 J 0 U I{ N A I. Consolidated Macaroni Machine Corp. Consolidated Macaroni Machine Corp. . , THE ULTIMATE PRESS AUTOMATIC CONTINUOUS PRESS FOR SHORT PASTE In adclltion to our Automatic Continuous Preas for Thia pross ia nol an oxperiment. Already in opera· th. machln. abo ...hown II lb. only continuoul pr ... in lried and prayen In eYlry parlicvlQr. Tho purlCh clior I. Ih lro, lb. wOlld which hal a po.IU .. IPfladinq allachmlnl and I. 1011 allurod thaI Iho machln. will lullill OQch and oyery claim Long Pasles. we also manufacture a Continuous PreIS tion in the plants 01 woll-known manulacturenl. lully automatic In .... ry ,"p.cI. Q, loon o. II I. put Inlo oplrallon. lor the production 01 Shorl Pastes 01 all types and sizes. Do Qol COniUI' thll p .... with thol. b.lnq oU.rod by ...elal From th. tlmll Ihal Iho raw matorio! I. led Inlo Ih o locely ln9 The raw malerial and water ia automatically led by At the presont timo. we oro concontrating practically comp.tltor.. It 11 Ih. only conUnuoul p ..I, thai I. quoranleod compollment unlilit I, ,pllad on 10 tho .lickl. no manu a! opera. the blending device into tho Mixer and no handling 10 oulomaUcolly ,pIIQd malCo,onl. 'PQqh.111 or any lorm 0110n9 tlon 01 Qny kind I. nocollory a. QII opolollanl oro contlnuou. all our oHorts on tho manufacture of materiel for our $1011. a ••ooa a. tho machlno I. IllIlallod, No oxporhnenll or attention ia nocessary as all operations oro auto and Qlltomallc, ManulalCtullnq co.t. \lroollv ,oducod. Porcont. Armed Forces und thoso 01 OUr AIUes. nlclUQfY oJlOf Inllallatlon. ago 01 Irlmmlngl greatly Ifducod a. ulru.lon I. by diroet matic and continuous. hi OU.riDIJ lhi. machlnl 10 Iho trad •• Conlo!ldalld adheru hydraulic plOlluro. ProducUon from 'DD 10 1.DDD pound. per ,trlcUy to Itl policy 01 oUlrlaq only 'qulpmlnt thaI hal been hour. n.commond.cl whore lo n\l. contlnltOu. rUIll all roqulred. Guaranteed production 01 not lea than UlOO pounds Due to Government Regulationl. we are restricted per hour. F'lni.ahed goods uniform in length. It Is in tho construction 01 theN machine. for the duration . .an.ilary and hygienic as tho product ia untouched by but samo can be furnished with the proper priority. human hand.. 156-166 Sixth Street BROOKLYN, N. Y., U. S. A. 159·171 Sev .. nth Street Add.... all communlcallonl 10 155 Sixth Slr ..1 156-166 Sixth Street BROOKLYN, N. Y., U. S. A. 159.171 Seventh Street Addr.u aU cctmmvnlcaUoal to 158 Sb::th Sll.. t Write for Particulars and Prices Fl'bruary, 19-1:, 20 TilE ~I A C AR 0 N 1 J 0 U \{ N A I. Fehrua ry, 1945 T il E ~I" C A H 0 X 1 J () L' H X " I. 21 Consolidated Macaroni Machine Corp. CAPITAL'S AA-I SEMOLINA HAS EARNED ITS REPUTATION. WE INTEND TO MAINTAIN IT l:APITAL FLOUR MILLS, INl:, General Offices: Minneapolis Mills: 51. Paul Official Findings and whirh is prcpMe,1 I,), ,I f)tll;': fnrnll',1 ulliB art' II f Ihe ,Io:tl 'l·' :11111 ,IH" 'I~ ' , ' iti('" 111 Regulations IIf eloLl!;h made frum u lIIl1l in:t. ,IUflllll t\ollr, 1 ~ lr allral' h (I,), fe), Uf (, I), Tt" la' r lil'l ' I ~, f:trina, nonr, or an)' ClJln lo l'laliun IIf IWU "r II f I" i ~ ~ eo.: l i,, " , (CaulillutJ /rom I'aut 16) more o f the, .... wilh wal,·t aud wi lh "r II ilh· (f) (I) W hen tlisutl illlll ph o ' I '''a ll~ is \1 ••', 1 I ' r o~' i l l e for Ihe use o r 1I',i lk or .. r au)" m ilk 0 111 nm: or more of lil t' "Illi,'nal in..:Tt" ' i,' n l~ Iht, 1:th c1 ,.halll','ar 110 1' ' 1:l1""l1' nL '· I I"",lilll1l '1'«.ifil,tI in " u" l m : l).: f al'h ~ t i l Ln (.I), in, 1 ,11I' ~ I , I 1: u c :1I1tI,',1 (Ilr 'Ilikk cllokill"," Il rotinel as an ingrt'llient o f au)' m:lca runi ('mIn': jlrotlnct. (2) \ V11t'1I :lilY 'nlllt',li"111 ~ 1 H.' t'ifi\', 1 ill (I) Egg while, froll:n ").,,.: I,hiu" tlrie'l (h) It woulcl not llromole ll1me,l)' ami 1':lI:JJ{rallh (a) (.I) IIf Ihl ~ ~ ,'!'ti,," i ,~ 11" ', 1 tS'g wl,ile. o r :my 111'0 II r all 1)£ Illt·S,", in fai r tk aling in t he inlerest o f fmuumeTS 10 Ill ... lalit, shall lot':l f 1111' <1:.1.1I11'nl ":-:" :I'otu., 1 slIch IllIal1l il), Ihal lite: thcn'Of ii 1101 I'rncribe tlefi ni tiOll s ;ami l ia ntlanh o r iIJe: nti SI" I ;, I ~ wilh .,", . ," II", l>1 :mk l,,·illl{ lilk,1 ill lIil h Ius Ihall U,5 Iltf Ct'llI a ll,1 nlll IIl lO fl' thall 2,0 Ihe 1'01111111111 name IIf Ihe in ;.: rnli"IlI : nr 111 'I for any alimc:nlar), ,Iaste: pIO\'iding (o r PCf Ctnl (I f Ihe wl'i.: i11 of Ihe: fi nished fou.l. I Ie: use: o f eGg solilh o r eGI{ yolk 'olilb in a II,t' .':I'e of 1,:1\' it-:lI," lilt' '1:tIt·n,,·111 fl) Di ~(M lilim l ,h"~ l l hatr. ill ;. 'Ilianlil), "Sflin'.t ," ·'S"it'" ;,,101" ,1,' " r "~ I ' i ro' , 1 Ilill, fluan lilY Its! Ihan 5.5 I'ef (elll hy wcil{llI , on lIul Ius Ihan 0.. , l'l'r ,,·ut :11,,1 nul I11ll re Ihan .I moistnfe-free "a~u, uf Ihe lilli~hcd OI.li klY "':1\"" ." mmlary p:nle, 1.0 /'n eel1t ui 1111: wdJ.: ht IIf Ih,· Iilli ~ h,',1 (.11 \\'h"'t'I ,'r th" l1,m,,' IIi II", i,",,1 :'t'. GANGED NOODLE CUTTER f,." , ' t ' ar~ 'Ill ~1I,· h I ~I,,' I '11 ""II'l'iOl"l1 ~iiO=;;=--_~...-___ _._ _ ~ _ _ February, 19 .. :; 22 THE MACARONI J OU R NA L Fcbru:'lry. 1945 Til E ~I A l' A R 0 X I J U L' I{ X :\ L 1.\ illg rrtiientj ; flt'C ific:ti ill subparagraph, ( I) ~ (lt"(ir,r;u iOl I ) of ~ hapc and size I'Tu rrilot.l (d) Wliral ami so)' \'umicl'lIi is the and (2) : for macaroni I,), 116.1 (b/, wltrat and 50)' macaroni lirodnct the IInit, (If \\"I.ich confoml 10 lite S l l('c i fic:llilln~ of (I) Onions, eell'r)" Il arlic, bay Iraf, or (e) Milk ~ l la .:hclli i5 IIC milk m3~ :uoni an), Iwo or l1I orc of Ihese, in 3 111I3nlil)" "wllnel Ihe uniu of which ('Unfurl" 10 tlw ~haj lC and ~ i~ c Ilft'M' rihed fo r \'ermicelli by 116.1 (d), . which sea!lllns the food, sllccifir:l1ion s of shalll: amI sile prcscril",,1 (2) Salt, in a cluantit)" which If:!.SOIU lin for ",a!Ch eni I,l' 116.1 (c). (e) Thc na,'11' of tach foud for whi ch :1 ,Irfimliun allli 5t.:!1.lanl oC i~lrnlit)' is prr· food. (iI) ~lilk \'I~ rnlicdli is the milk macaroni The fini~hc,1 nootlle IITOOIlCl conlains nllt prodnct Iht' I1nil~ (If ..... hich cun furm III thl' ~ rrilll',1 11), this ~ecl i oll is "Whe"' l :lInl ~;oy less Ihan H7 II CT ce nt of lotal ~o lid l a ~ tieln· ~ll« ifi ca li ol1~ of ~ hal Jc an d 5ill! l,rrscriIK,.1 ~laraToni I'rOtlutt," "Whral tln ll SO)'hean BUHLER minell \1), Ihe lIlelhllil lurKribed in "Offici al {or \'cfm irdli bl' ~ltd (.1). ~la C3 roni I'rmlucl," "-- an,l Soy Maca· roni Prodncl," ur "-- ami SOyl ...· an ami Ttnlati\'(' ~I e th oc l , of All a l)" ~ i ~ o ( tlw Ce) Tht' nallle of each lootl (or ..... lIich a Auociation o f OOicial Agricultural (hrlll' ,Idini.ion anti Mandanl til jllt!!lit)' is flH" ~I:t r arul'li I'rllIlurl," Ihe Mank in tach in· stance hrinl; fill r" in wilh Iht n:lmr whrreby iSIS," Fifth Edition, 19K), page US, unti er ~ ril l('l l IIy Ihit Kelion is "~ I i lk :\Iataro,.i "Vaenlllll O\'rn lI!cthocl-Ollicial." Th,' l'rOllllc( ': or allcrnaltly, Iht' name is "~ Iilk Ihl' wheat mgrrtlirnt u ~r .1 i ~ ti rsillllatrd in lolal so l i~ 1 5 o! 1l000lie IU\ldll ct~ tot ll:li n~ IInl :\bcaruni," "~I ilk SII3~hcUi ." or " Milk Vcr· 116.1 (a); or altrmald)', Ihe !lame is So)' ~Ia c ar oni, " Irss Ihan ~,5 per ccnl h)" wei};hl of Iht 5uli. l. mi~'l'I li ," ;l' lilt> ('a~ may I... ·. wl.tll Iht' uniu "\\'heal all<\ "\\'hral an,l uf th,' hlllli (11111 111), wl,h .he H" IU ircn1l'II IS Soyhean ~lacarOlli," "--ami Soy Ma(':l' o f rg.:- IIr r~.:- )'olk fOlli," or "-- :ulI l 50),11(''' 11 ~l ac:lTCIoi" (11) !\,ootiltJ, egg llOO1llcs, il Ihe nooclle ui p;lr:'MroIl,h (M, (d. liT ( tI), rC"II\'Clini)', luOIlncl Ihe IInilS of which afe ri\!l lOll' .If lhi .. r.eclion, when the Imil l IIf tl.e fuc)!1 CUIIIIII)' wilh Ihe (f) 10 f\'c lllirrll1t'1l1' of lIaral(rallh (h) II f Ihis sec· ~h:l l lC cl. The milk in);cre.lienl ~ rdr- rre.1 in (e) E":K macattJTIi iJ Ihe ll oodle 1lf001llCI (1) liulI; or "Whu l alill Su>' Silaghetli," " Wheat II:l f •• )(ral'h (:d flf this ~ .'C l ilJl\ arc run· Ihe 1I11;I S of which arc luhe,shaprd :11111 cI'nnall'.1 milk , cval'm:!.tl,.1 milk, .lrit'II milk, 011111 Sllyl,tan SII:IKh flll," "-- ;\1111 So)" Sl'af..(helli," or "-- an,l Soyhcall Slla· 1II0re Ihan 11,11 inch hili nut nlore th:!.n 0.27 ~ull a mi xlurc of Ilul\u wilh skim milk, inch in .li;lIlIrlrr. l'IInn'nlr:tle.1 ~ kim milk, 1'\"'I IIUall.'l\ ~ kim gheUi" wl'clI sllch IInil J cmnlll)" wi lh the (,I) Eg)( ~ l la~ h clli is III I' nOlll ll r Ilf ol111rl milk, ,ldalle.1 m;lk ~o li,b (,Iric,1 ~ kim rt"lllliTcm r lll ~ of I'arall rallh (c) tlf tlli~ ~r· Ihc IInilS (If wllleh arc IIII Je . ~ haprtl II r fll rol , milkl, Clf an)' IWO liT more tlf tll r , 24 THE MACARONI JOURNAL February, 19-15 February, 1945 THE ),1 A C A It 0 1'\ I J 0 L' H ~ A 1. -, ita consumption is sun·1 .ll1y great Indnstry Prllsllnts Enrichmllnt among Itahans as to lIlake it quanti tatively a proper vehicle for Vitamin macaroni manufacturers call You int.,ke and furl her, that vitamins ;11'\' MANY Argumllnts not lost in cooking. On the tint point Jacobs offered Commander Superior Semolina their per cenl, and that of other elemrnts COMMAND Uirt·~ tor of Research, B. R. }n+ the rcsults of hi; survey showing till' l'ohs, of the National Macaroni Manu there was a surprising low rate of loss, per capita consumption of representa "quality insurance." facturers Association for ncarly a ' Other industry spokesmen teslified tive groups 01 Italians in "arious pouts IIUarll'r of a Cl'ntury, was one of the that there is no greater dan~er in con of Ihe countr)" The Industry has the Best lead ing executives of the Industry to sumer ove remphasis on enriched mac these details !lince they were reported These manufacturers know, after yea" testify at the hearings thai opened in aroni products than has hren the caSl' at one of the meetings and also printell When You Washington, January 29, befort· Ed· in olher enriched (oods, or would be if in the MACARONI JOURNAL. of experience, thet Commander Superior wan! E. Turkel of the Food anti Drug the enrichment consisted solely of so\' On the subject of cooking los!!, hOlh Administration. on whether fir not flour or eggs, Besides the commori Jacobs and Dr. Henesser testified that Semolina can be depended upon for color thtre should be adopted standards of ly recognized enriching \'itamins and analyses conducted seP,lI'atcly by thelll DEMAND l'nrichmcnl amI identification for m:l(, minerals, the industry l'x('cuth'es asked showed relention of 55 per cent to 65 arolli products. He told of his m:my (or pemlission to add whl'at germ as per cent of Thiamin and greater reten and protein strensth day afttr day, month cxpt.·rimcntMions that showed that all enriching agent. Throughout thl' tion for Niacin nnd Riboflavin, macaroni, spaghetti, egg noodles and hearing it was manifest that what the We did not slay to hear the govem after month, year after year. similar foods are suitable "chidt." (or macaroni-noodle induslry was moslly ment's siJe, so we're not in a position t.'nriclullcnt when aJequatcly fortified concerned in at present is-that the to make ;my rea~f)nable forecast as til with enriching inyrcdicnts. door be not entirely closed against thl' the outcome. Consolation, however, is Th'ey know Commander Superior Sem Tests made by him and other lead enrichment o( their products. should found in Jacobs' anticiFation that gO\' inl-: cercnl chemists cmployt'd hy the an)' manu(acturer choose to enrich. 1. emment witnesses wi:! oot be as association revealed that, contrary to J, Winston of the Tacobs Cereal prod strongly opposed as the governmenl's olina is depend.ble. th l! contention in some Government ucts Laboratory, New York City. also lawyer appeared to be, channcis, there is a "cry practiCJI re appcar(,fl for the industry, Fred Mue! You also nskl'tllhat we inquire into tcntion o( enrichment ingwlients in Il.'r of C. F. Mueller Co., Jersey City. the new Selective Service regulations That's why over 75% of our orde" arc prt'poued dishes of this nl:lc:lroni food, N. J .• and Joseph Giordano of V. 1... , to dctemlim' whether our acth·it~· has He testified that in thirty-fi\'t., COI11- Ros., anll Sons, Brooklyn, N. Y., ap becn removcd freun the essential hst. repeat orde" from resular customers. mercial samples, in the case of thia )lear('d as ohser\'ers. Danil'i Forbes Surprisingl)'. the regulations art.· min. thl' n:tl'l1tion was as much as 61.6 was the attorncy, very clear, We still retain the s,,\11l1.' essential status that we ha\'(' always l'njoyed, The new li st of "critical" COMMANDER MILLING CO, and "esscnlial" activitil'!! is based up' on the old list of 35 essential industries Minn •• poll •• Mlnntlol. Observers' Report on Enrichment and among which we were included. All that was done was to move up a Hearing January 29, 30, 1945 portion of these actiritil's to the critll'al group. All occupations on the previous Official Findings and "--anti 5,,)· EIIJ{ \ · rrmi, ·~· 1ti." .. r "- II IttTell)' the n·II ~·lal'I.· n ~·1 1 i. 11,·, illllat.·,1 ill essential list which do not apJll'ar nn ln~1 SuyiJran EIIK \'t·tmietlli." whl·" ~ 1I\'h \ ~ Imlotmph (a) of tlti, s.·c lillll; lit "ltl'rnatd,. take of the proposl'd enrichinI:' the new list rt.'lain their statu!! as essen Regulations , umls cumply wilh III\' n"luirl'II1I'm, IIf I'am Ihe mullC i ~ "-- ~l>lllttl'S" or " - - " 1·len' is the report on thl' Federal " r3\1h (el ul thi ~ .. cctilln. Iht, Iolank ill Eglt Noulilt·s." "- - Elliot ~la c ar Q n i . " agl·nts. tial. Although n'j;istrnnts in the agl' Iwaring in Wa~hil1ctol1, Jan. 21)-,'0, a:-; (CulilillutJ lJ'om I'oot' 22) l'leh in_lall ("t j,cillt-;" lilkll in \\ilh Iht· 11:11111' "-,- -. I f~.1:: S,'a ll l,,·lIi,'· tit " -- Elliot uhst· .. \'ed for the association. These arc real tough hurdles, Ja group 26 Ihrough 29 have little hOJle wilcft'l,y Ihe wllc:ll illlo(tcllicl1\ lI 't',1 i .. I\t-, \ ,·trllledh, :I S Ih,· ,·a',· m:l" lot· wllt'li 110 .. The he:lring is conflm'd 10 this sin~h! cobs has dune a \'Cry commendable 01 deferment regardlt·ss of the rdative 'Ihich,conform t~ till: ~ 1 'l'(ifit';uiUlh 01 ~hll~ i"naicil in 11(,.6 (a), ullih II I the flKl11 ,·"IIlI,I}· lI'i lh die rC'toin·· job to uvercome them :,hcn one con importance of their job or Ihe industry lnd SIlC j>fe5Cn~.1 fllr qn: spll(heui ')' 1111.'1115 uf flara):ra/,h (I,). (rl. hI), or (d, issue: "Shall the use of \'ilall\ill~, mm 116.6 (c). . 116.8 I' ,·urlubl.- lI olldfto trot/ II ,'IJ; id,'II ' n:'IIt't'li"d)", Ihl' dank in 1'011'1, ill,Iance I.. ·. siders that he has had only limitl.'tl rc in which they arc l'ng-aged, those in our erals, whl'at gl'rnl and ddlytlrall't1 '- ., . 26 TilE M ,\ C AI! ON I J OU RNAL Fdml3ry. 194 ~ February, 19-1$ T ilE ~I A C " I, U :\ I J n L' I( :\ .\ I. Arthur F. Krueger, "Casserole of Plenty" dally for till' m:u:anmi il1.luslf\". ~a\" .. of Creamelte Co .. Dies March 2 the :II11l 01111l'l' II1l'III , " Seals BOTH ENDS SIMULTANEOUSLY , " Fof 20 yt'Ol rs. lIt-tty t'ml'kl'f ha .. Arthur F. Kruegl'r, agell 70, the I'X' . General ~Iill~, fill',. throll J.:: h Ihe IIi· IIll,roduced 11 1'\\", and lemptil1J.:: \\"a,\" ~ Hi -C«(eJ I l"Cutin' :-;a lcs t:magcr of the Creaml'Ue free of 1-1 , I. )I;lIlcy. man:lgcruf Hurl/til uSIng 5I':II:ht.' 1I1 :111 ,1 olllt"r 1II:1I':rrulii Here is a simple, flexible, portable. inexpenaive car· Comp.1 nr, ~ innCalJflli!O, Minnesota , Protiucts, Chit':lgtt, 1I1 i ll o i ~, ha s all' Jlfuduc:ts III hl'r r:ulin ;,,"lil'111"C IIj l ton sealing machine that every packaging depart. 1l.'lSst·d .u\"ay (' .1 January 19, 194$, Ill' III1UII((·1\ 10 ~ hc 1II :I~'arulii imluslr)' il s 't,()(X),(XX) Wll11lt'lI , The~l' inllul'llti:11 ,t/tljU4taiJ.k ' ncsl liromoholl tit 11t'111 huiltl "bIgger (;Illi .. lalk !O It)' Ihl' mllst wi.ld \" kllll\\"11 ITlent can use profitably. '1I1 t! !Jellt'r macaroni sail'S," 0 11 ~l a rdl 111111,11' eC OIlIullisl in Ihl' worlt'l "a\"c a ~, 19-15, m'e r 1\\'l'lIIy·t'iJ.::h t radiI) sta · Ilel' uled cITcl'1 un wlllm'l1 - for \\ 'U IIII'1I II ~ II S: ("ua!\t·tu·l"IIi\st, lIetty Crm:kt' r hl'lic \'c in lIell)' Crlll'kl'f, alld whal sill' CARTON Will 1II1 rotluct· Ill'r savo r), IIl'\\' feci pt" n'l'lulIlIlen, ls, 111l')' OLt:l't"pt ," Seals bolh ends 01 ~c :0 "Cassero!e nf 1'll'III),." This gulde 11 ~!nl1l1fal' ttll ' l'rS , afl' :lskl'lll.J 1'/)-ltlll'l' 120 cartone per minute. n ,ustetl ~ h s h of m:1Carnl1i, thl\'llr pal'kl'll all' 111 e\'l' r.\' 1 1O~~ lh1t· way III 111:11.:1' Ihi ~ SEALER wllh OIllOIlS. Jlaf s l ~' y. alld pi11lt'lltus. i~ promotion " 11 ll' h i J.: l-:l' ~ 1 awl hl '~ 1 ill ranging in size from 21fl' 10 anothcr smash·hil n,dpl' l'n'all'" I'S IIl" I '},L=i . " 12" deep. No lrilla or com· plicaled gadge'" Operated, * adjusted and maintained K*EEN* COMPETI1=ION easily by unskilled help, withoul special tools. Will Return asanAftermath of War! Let Our Engineers Show YOU * Ct" .ft'luifs II/ lI.is labor sen 'j,,!!. l illlt' .ravjl/!I. ami " WIll')' Sfltl;"!1 Iml' (Osl marhill" Imla.\'. How to Profit by Installing MODERN CHAMPION MACHINES * [« , .' .\1 Febnaar)" 19 1:> February, 194~ THE :\1 ,\CAR()~l J()UI{XAt, ;\0 ,. H E "t A CAR 0 N I J 0 U It N A J. .111'1"" 01 (aw mallerial. in Iht, l'<'lI1ill~ the new onc creat!.'!> nn impression of In'jng t;r.IS~. I. J, I j ra ~ .. :'\001\11.: Co" n '· Liquid. Frozen. and Dried emll/' lulll Food Field Hrrorlrr, Ill' inlti· ~' car , tlu:;u..:h lallor will 1,1.' 111(1(( of a IIu,h. Modernizing the Silent Salesman larger apl>l.':\fance, There' is greater tie \':llc, IIial the ruall i .. """'" ,'!raT fur tht, Irlll (I'm Ihau il1 \9.$-1 , "11 is UUT finn 1'111 ' tail, more pleasant app~ar3nce. im Egg Production imluSlry 10 mo n : ahe'HI. 1l0~c \0 lIIainlain Ol1r Cll1:llil), in ~ I'ik of ~Iifficultiej." ).IT. lora'! sait!, "le\'en Ih"l1l-lh aD proved I~gibilily amI slllM visibility December. 19U "It w:n 0111[, when Ilcalcu rfalill',1 11\:1\ Package D.aign Important Fador 11'1.' lila)' ntll h... aMe 10 tlrotitlce as lIIu.'h i, , , , in brief. th~ change has given Ihrr \nrc Iidi ,,:ralrl)' thro ..... inl{ awa)' lirur. in Battl. for tho Conaumers' The production of liquid t'g!,; during its by rdll ~ inl-: lu siurk clllal;l), tid" ' ralt~t ,'ulumr :115 we ami our .tistrit,ulor!i \\ulI l, ' what both the processor and call1.111 likr:' Earh .Iislrihlltor will J::fl IIi. fa' DoUar. I)cwnber t?tnl~d IS,tUl,(XX) I'fo unds ~ "Uli' whic h ha~1 ..... i~lc s llrc ;1I 1 IUI"li., '.,,'n'l ll ' mak~r wanted-gr~3ter sal~s appeal. (oml.arcd Wllh 31,032,000 pounds dur :mel' thai Iht' 'lwalllln rhallJ.:,'d," he ':1111 ' _hare of Ih ... fllllll l;,"}" ~ 11r,,,lur lion. 11(' ~ .. i, The macaroni-noodle manufactur!.'r ~ ing December last y('ar. COllsidcrahly "9Utt' Ihl' \';1\_ ;m.\ Ilog)' \\crc 11111 of tht: "\\'(' will Iwnr rh k t: ,"ir ~m~1 II ill , ,' GOIIC fure\'cr frolU the shl'ln'S amI 11I~lurc, 5UI" l ' I~ }'inK laHlfill' ~ ill :ln ~ lII allll(' r." anti p.lckers hnv~ at their command tht, Ilralcrs 11('1:01 11 to ortlu normal counters of grocers will soon he the ~nt:l llcr quantitie!O were prudUCl't\ for 1'\In of tht IIt'lcr snU(l ~ , ami Iht IIIIMic humdrum macaroni, sp.1ghrtti and egg man)' valuable scrvic~s of producer!' of ~h")'inJ.:' than wcrl' Ilrnt\ucl'tl for Ihat !lockc!' to 1.11)' 111cm. Onc(' milTI'. Ihe Comllll'nt : l't'rh"p,, :'\1 r, (;ra ... ,. ,'an an)' desired package, be it the one with purpose a yeal ago, .\mnlcan fllhhc h:\I\ cXlm:sst,i in 1111111; " 1\,\1 1111' mal'anmi-lulflillt' Illallu(actur· noodle packagl'-those colorless, UIl lakaMe fas,;",., its 101110:-' l'rd, visibility of conlents or one with at Dried eJ.:'J.: pn,1lucliull during Decem cmOMlratt',1 l' r!l hoI\' In rill lilt' Ir .. cle of Ihe '\~at ~ atlractive affairs that ~cr.·cd well in t'Tellce for ',!lalil),," trncti\'e, colorful design, hoth of which her tolah'cl 10,227,000 pounds, slightly and dl1~s" Ihal an' ellnal1y Ili sIUrh;lIA' thdr Ilay. Or Illa), we put it in the Will Mlllntaln QuaJlly So1)' old-fash have won consumer preference for rea ' kSJ; Ih~1l Ulh' half of tlh' quantily pro to lIlt' peal't' awl \\'t'1fan' oj tr .. ell' ;11 rc\'cr~c and that Ihosl' :\Ir, ('iran (lIrt'(a ~t that tile ddl)'llra!,':! SOliS of their own. To ket'p stcp with ~Iuced III Dl'(ember lasl year, "rproxi innet! packages could remain thtrl' _UIIII ;l1dU~lt)' W"I1\I\ Ilan' a (;~irl}' ).:"",1 lIIal';lnJlli-fl! )4u lll' l1fCHllll'ts. 11':II;lllr. [ long-too long. ch:lIl!!c and tl) meril a grt'aler shatt' nmtc1y 80 per cenl of the drlcd l'gg The war h3S taught all many new of the consumer's dollar, IllUtI!.'rnizl' produced in December wa) obtained lessons ahout food p.lckagillg. Ration YHur )I:lckage, from {roull :ll1d storage shdlt'gJ.:'s, " ing had its effects, too. With can Inial of 118,000 cllses of S\flrage shell SlImers, at times, it was a question of l'Ja:: S (cquh'alent 10 4,~65,O'X) \lOU11th getting a food. packal!cd or olhcrwi~t" December Food Sales !If liquid ('gg) and 26,159,OJJ pounds hut buyers have discovered Ih;'!! it pay· of frou'n eJ.:'J.: Wl're lI ~l... t for drvinJ.:', In h(' scll'Cth't', when sc!ccth'ih' is P05- Total 51.847.621 Preliminary ('sti",:ltes of dfil'tl el:J!' Your New ELMES siMco There was it lime not Ulan)' War Food Administration sales oi pnKluction durin/{ 19-14 tolall'" ~t9- i'6.1,QOO pounds cOlllpared with 261:- years ago when price soh! almost Government-owned food durin!: Dl" c\·"rything. Recenlly the trend has cembcr,1944, totaled $1,8-'7,621 brill):' 972.(xx) pounds durin!: 19>U-an in at',1Se of 22 per cent. This pf1!limillary m'en to quality of products, attrncth'c illJ: thc total sincc M:I)' I, 1944, til MACARONI PRESS ncss of thdr p.lckaging and othcr such $26,032,169, lx'(ember s,llcs, re)ln" l,~timate of the {Iuantity drit't! durin/! i7.C that dcveloping a food pacbge 1m was l'quiva ent to 1.186.534 ,000 factors, Mone)' has been plentiful, ami s('nting approximately i per cent of tIlt' Ihat 1Ilt.'ds all Ihe new comlitions-the IKlunds of liquid ('J.!'~ or ,lI,679,1XXl buycrs have become increasingly moT\' rcquiremenl3 of lhe dislributor nnd nlillulalh'e total, increased $72S.9~'\ Your new Elmes macaroni press will havc 10 wait choose),. caSt'S of shell egJ:s, The 1.186,534,000 Ihe acceptance of the customer-is on~ O\'er N'O\'cmbcr. on Victory. Hoth manufacturers or pmcrssors of Approximatel\, 48 Iler cenl of IA', IKlunds o! liquid used for dryinJ.: ill of the biggcslllrohlell1s confrontil1~ all 19+1 conSISted tlf 903,0,15,000 1)l101II1s, foods and designers of p3ckages real cl'l1lbcr Solles were from I\air)' and IKIlII food packers. Likc other!' in the field f24.0U,OOO cases) from fresh shell Thot's not our decision, of course, but you wouldn'r ize this new trend, and the distribu tr), products which relumed $899,737 , they feel that the job of 1I10demizing' ,~~s. I'0und, (2.89.1.000 th'e trnde is demanding packages that l ..lrcc5t item in Ihis group was slwll 107.050.000 have it nny other wa)'-under the circumstances the Jlackagc should be placed in the (,,15es) from storO\ge shell egJ:s and will move foods throu~h grocery chan hall s of the most capable, the mosl l'ggS, acquired during Ihc ~Jlrillg al1tl nels hy attracting and impresslIlg tl1(' 1;6,439,000 (4,705,000 cases) from nor would we. Elmcs hydraulic equipment is help. experi~nced executivc, An example of Sllllll1lt'r to support price:', which frozen ('g/{, Slock of dried l'gg on hou~ewives while giving full protcction hrought $851,246, Smaller amounts of ing to win the Daule of War Production. the good that cOllies fmlll taking ad January 1945, totnled 107,134,000 to the contents. rhl'ese. frozen eggs. condensed milk 1. vantage of the pnckage-modernizers l)(lunds comparell with 45,8.19,000 E. I. DuPont de Nemours & Co,. amI evaporated milk :1lso Wl're sold We hope this temporary interruption will hI! shorti man)' consultative services, is shown in pounds on January I a yl'ar ago, Inc" publishers of Poekogl'J alld Pro the accompanying iIIustratiuu, \Vhat a eluring the monlh, , The quantit), of fro7.en egJ!' produced that soon we can ngain invite you to look (0 Elmes pIc noted thi!. trend, and featun'lI thc magic change is malk through the \!Sl' Sail'S of dairy ami poulln' I'nKluCI~ III December totale ,. OUR MOTTO. OUR PURPOSE, Fl,d- eDUCATE OUR OWN PAGE INDUSTRY ELWATE - National Macaroni Manufacturers -- TA,n" ORGANIZE Association MANUFACTURER HARMONIZE local and Sectional Macaroni Club. OFFICERS AND DIRECTORS 1911.1915 c. w. WOLF£' I'rnldllll ...... lJ ••• lbulanl Co./::Hurhb",a. fa. A. IRVING G~ASS. VIet' l'rulcl,nl ...... " ..... I. J. Gnll Hood1. o,,,,0I1e1110. II. ~. ~ U:~~', ~~~~!"rJ~~~::~~~.::::::::::::::~Z~.tJo~ · ttio.Wi: r~d::r-I~":r. R~lIlon No. I Gooch Food Prod!!, .. Co., Uacohl, N.bl. JouJln P.II",ino, rrinci 'hulonl W'r, Co., J.... ,lI, )hu, r.'~~11 D~:m:nd. Kealoll nO. :I Ir" FloTflltc lJIC. lSI, Co.. Lo, AIII.ln, c.m, IhlltJ IItller, C. r : '.hIclltt c•. , ~rt.t ClI'kN, , . ~.ttlltf.°·a"O("co, PII., .... aoa •• V. Laao .. "Sona, l'OIII I,.. • Y. C. W. Wolle, U.,. lliulool Co" Ihrrbbll',. Fa. ~:rloat.°W:,1l1l0. 1U .. 10 1l ),I '.t:aroal Co.. StllI\., Wuh. 1I:'~IMI,r.0 ' .1 . Mt,lo n No. \I Ra pia 11'1. Clllllbuland l!naronl ~II •• Co •• Cllmbullnd. 11.1. C. L. Norri .. n. Cr.llllclt. Co .• »lnnnflOll .. l!1M.. R.t:!oa No. 4 "-loLar .. Joh r. ZenPo JrW A. Ztre.. •• SoGt, ht.Co,Droo\'''r,o.aN. Y. ~.~kl?n~::::I. t:rli,c:.r:~· :=~. &u~lc;~, til. ~~ S~"v:~' ;::~ fI!~~ta~ 51. W~" Wo. RqI'lI No. S 'i!'r. httr J. VI.lallo. Ktoluch Wlurolli Co.. 1.01111"'11., It,. Albe" S. Wcl.~ei .. Noodle Co., Ol1'dall4, OWo PAPER BAGS that save BOX CARS All a Maller of Mind Free Enterpri.e ACKAGING In Mulliwan Bag8 handling timo. Thoy will bo do· . offel'lll space-saving advantago signed to withstand specific clio There is a story of a gulrcr who ilwariably fuozll'd his A British seaman wc:nt nshore in ,'rchangel, Russia. P tbllt adde up to box~r proportiona. matlc and transportation conditions dri\'f~ from n certain tee just heyon,l which there was a with ten cigartttes in his pocket, For these the: Russians For example. one ton of a cheml· In all parts of the world. ~light gully, o\'er the brow of ;t hill, A! he ste:ppcd g:l\'e him 100 rubles. up to the tee this particular day he fl'markcd to his caddy: cal. when packed In MulUwall Bagl, Theao bags are moisture resls· With the money he bought 12 wine glasses, which he wlll only occupy tho approximate lant, loo-a necessary protection "Wl'Il. here's where J gel into trouble in th:lt gully." took aboard a Dritish men.hanl !hill whtfC the stC'o\'ard .. lpace of 1600 Ibl . .ln banel.", Or, for many producta. And because very short of offtred him two bonles of gin The caddy replied: "You won't have :my trouble with glas 5e~, in alated another way, MuItiwaJl. per· they are aiftproof. they eliminate the gully today h('cause Ihry it up last exchange, fillt.-d wcck." m1t II savIng of up '0 20 per cont alllage loases In transit. as well 118 The player made a beautiful t1rin'-hut when he: 1:"01 Tucking them undcr his ann, he boarded an American .torage or .hlpplng space over cer· moasy atorage problema, s.. hllw n.all, lind compllcll, Mulll.1I11 ovcr the brow of Ihe hill he found the l:ully still in the 'op,r lot' III In a "Ilthl 'II'. 'hi, "In" 01 merchantman which was nbsnlutcly dry, and swapped taln type. 01 metal or wooden can· Multlwal1 Papor Baga will bo ea· po,leln, plol"I, " .. due" on" 10.,,, 11m, 01 ~lt11C old place, thelll for 6,000 cigarette!, '.Iner., Fig.ue that laving In terms pecially made 10 savo time and w,1I 01 IPO(l, He said to the caddy: "I thought you told me the gully of freight cars or cargo veaseia lind money for yobr business. Writo Ashore again, he sold them 10 the: Russians for 10,000 h;hl bcl'll filled up," rublcs, With thl.· mOlley he hought two fine furs which you have one imporlant ro.aon Jar full inlormallon To which the caddy replied: "I did-because, if 1 had he sold in l.ondon for $500.00, why many manufacturors lire turn· not, you would ne\'er have I.'russed it." ing to MulUwllll, as tho solul1on to Hom M. QC;!.t:snv. "Prot,",,,,,, Nalrs" Prtrrsborollgli Doily Tclrgrap/l. more and mOfe of their packagIng problema. SAVE LABOR. TOO Suhmittl'd, dl'ar readers. for what the)' limy be worth to you. Multiwall Papor Bags are elll8lor to TUWlnlMlT\M Tilt: St:CRt:TAMV load and unlolld ... they save cotlly NIW '01'11, U'P,,1e An, CHICAG01, nON,. Michl, .. An. IUnMOIi 111101 O'I_m., •• lId., IAN RAMCU(O 41 1 M'RlltflltfJ' II. " IWporl oa. bulk pIockaglng prlplrld by IN C"'IOA. 11 , 10.10 r.,.. Ct, ICtR.1 UIII, CblmlwlndMolallu'glwtngin",ing. Mont, ..I. Quebtc D... \on, "hit. Dlnnln.hlm, Ala. DIUI" Tn. D.n.,." Colo. Vlnorou"'"lhilJIob CoIII",bla No. Ihnlll CII" Mo. Lao An.el.. . Calli, N ... 0,/'1111, LIo . Franklin, VI, ,"ttle, W.Il1. N .. I,.,h, P. . Tolr N the cash trading floor at the actually grinds the wheat into semo· O Minneapolis Chamber of Com· lina and makes the semolina into spa merce-Iargest floor of ita kind in the ghetti. From this testing. the Pillsbury world-experienced Pillsbury grain buyers know exactly what areas are buyers purchase durum wheat for producing the most desirable durum. milling. They expertly pick the choicest lots from those areas. paying premium How do they know which durum prices. when necessary. for this supe wheat will make the best semolina rior quality wheat. and durum flour? Rely on Pillsbury for semolina and WelL before the wheat ever reaches durum flours that will give YOUR the trading floor. Pillsbury testa sam· producta unilormiy line color. flavor. pies from scores of dillerent 10caliU'es: and cooking qllalityl . ' Pillsbury's DURUM PRODUCTS PlLLSBURY r.n=. INC. Gonoral OUicel: MINNEAPOUS. MINNESOTA