BIENNIAL 2018 PROGRAM GUIDE 2018 BIENNIAL SPONSORS

MEMPHIS JCC HOST COMMUNITY PRESENTING SPONSOR CENTENNIAL SPONSORS We lead and connect the JCC Movement, advancing and enriching North American Jewish life.

JCC Association of North America strengthens and leads JCCs, YM-YWHAs and camps throughout North America. As the convening organization, JCC Association partners with JCCs to bring together the collective power and knowledge of the JCC Movement. JCC Association offers services and resources to increase the effectiveness of JCCs as they provide community engagement and educational, cultural, social, recreational, and Jewish identity building programs to enhance Jewish life throughout North America. By supporting the 25,000 Jewish communal professionals who connect with two million JCC participants each year—JCC Association encourages engaged lives of purpose and meaning.

Learn more at jcca.org Message from our Chair

Two years ago in Baltimore, we launched our Centennial Celebration, recognizing 100 years of the JCC Movement. At this year’s JCCs of North America Biennial in Memphis we will wrap up our festivities. These three days of learning, networking and bonding with one another will mark the end of a period of momentous change for both JCC Association and our JCCs.

When we celebrated at our last Biennial, no one could have imagined that the following year would bring the waves of threats our JCCs weathered. Despite the fear we experienced, we learned that we are truly a movement, gaining strength from our support for one another and from the leadership that JCC Association was able to provide. Meetings at the highest level of government demonstrated to us that this was a serious matter, and just how important our JCCs are to the fabric of their communities. We again saw this as we found strength and support from all quarters during natural disasters such as Hurricanes Harvey and Irma.

During this time, we welcomed Doron Krakow, our new president and CEO. He brought leadership and a new focus. We thank him again for coming on board early, and we are looking forward to hearing from him during the Biennial as he articulates his vision for the JCC Movement and introduces some very exciting new initiatives that we will be launching, such as JResponse and Partners in Jewish Community.

These initiatives are ways we are Strengthening the New Jewish Community, in keeping with our Biennial theme. We have changed the format of the Biennial to meet your needs based on your feedback. The Biennial is shorter, but still packed with stimulating sessions and information you won’t find anywhere else. Our plenaries and breakouts have been rethought in a way that we believe will be more useful to you as a leader in your JCC and your community.

I want to thank our Biennial chair, Kara Bierman, and her outstanding committee, who have worked tirelessly to make this convention exciting and relevant. Jenny Herman, who chaired the local committee from the Memphis JCC has been gracious and thoughtful throughout, and I want to thank her and the host community committee for the hours they put into welcoming us all to Memphis. The opening event at Graceland is sure to be unique and special because of their care. And of course, none of this could have happened without the hours of JCC Association’s dedicated staff and the leadership of Robin Ballin, our Biennial director.

This is my last Biennial as chair of JCC Association’s board of directors. I never could have anticipated what my tenure was going to be like, and at times it certainly was challenging, but it has been a truly rewarding and gratifying experience. I wish my successor, Gary Jacobs, all the best as we enter the next century for our movement, reimagining the Jewish Community Center in all the ways it can enrich and energize the Jewish community of North America, and beyond.

Warmest regards,

Stephen P. Seiden

Memphis MAY 6-8 5 Message from the Biennial Chair

Dear Biennial Delegates and Guests,

Shalom Y’all, Welcome to Memphis! We are thrilled that you have chosen to spend the next four days with us at the 2018 JCCs of North America Biennial. Whether it is your first Biennial, your fifth or even tenth, the 2018 Biennial is sure to provide you with the skills and connections to continue to lead your JCC into the future. We are grateful that you are here with your delegation. The Biennial will provide opportunities for you to strengthen the collaborations between your delegates as well as network with professionals, leaders, volunteers and our JCC family from across North America, Israel and around the world.

We would like to thank the entire Memphis Host City Committee and Staff from the Memphis JCC for rolling out the red carpet with southern hospitality, planning a great host city event and by providing an amazing group of volunteers who will be available throughout the Biennial to assist you with anything “Memphis.” They have ensured that our Biennial is filled with great music, warmth and generosity. They can’t wait to see you at Graceland on Sunday so you can experience Elvis and his impact on the world of music. It will be an event that you will surely talk about for years to come!

My heartfelt thanks to the Biennial Committee and Staff for two years of hard work, dedication and vision inspired by one goal...to re-envision the Biennial and make the JCCs of North America 2018 Biennial the Best One Yet!

So, “...Put on your Blue Suede Shoes and..” get ready for an Awesome Biennial!

I look forward to meeting you.

Kara Bierman

2018 Biennial Chair

6 JCCs OF NORTH AMERICA Biennial 2018 Message from our Host Community

Shalom Y’all and Welcome to Memphis!

We are thrilled that you are here for the 2018 JCCs of North America Biennial. Memphians take tremendous pride in our city and all that it has to offer. While here, you’ll be able to take advantage of the wonderful culture and community of Memphis.

The 2018 Biennial promises to keep you engaged with insightful speakers and plenaries. Outside of the convention center walls, please take advantage of some of Memphis’ finest attractions, restaurants, and our rich Southern and Jewish history. We are Home of the Blues, Graceland, Beale Street, the National Civil Rights Museum, and so many more must-see spots. Part of the programming during your stay includes our Host City Event at Graceland on Sunday night, May 6. Prepare to be dazzled by all things Elvis while you are enjoying a delicious barbecue feast! We are also excited to welcome you to the Blues Hall of Fame Museum on Monday evening, May 7 as well as engage you with a walking tour of Memphis’ Pinch District with famed Memphis historian Jimmy Ogle also on the evening of Monday, May 7. For anyone who wants to make their way out east, we would love to show off the Memphis Jewish Community Center, the “living room” of the Memphis Jewish community for the past 60 years.

If you have any questions while you are here please feel free to stop by our Hospitality Desk at the Convention Center or ask one of our many blue-shirted volunteers!

On behalf of the Memphis Jewish Community Center’s board of directors and professional staff, we hope you enjoy your stay in Memphis.

Jenny Herman

Host Community Chair

Memphis MAY 6-8 7 Get connected!

Wireless Network: ConventionWIFI User Name: jccc Password: council18 (password is case sensitive)

NOTE: Make sure your network adapter is set to “DHCP - Obtain an IP address Automatically”

Download the Biennial 2018 App!

Get the most out of JCCs of North America Biennial by taking the schedule, maps of the hotel, and more with you on your smartphone or mobile device.

Downloading the app is easy:

1. Download the “JCCs of North America” app from the Apple, Google, or Amazon app stores

2. Open the app, tap “ENTER PASSPHRASE” and enter “jccbiennial2018”

3. On iPhones & iPads click “Download Guide” to download the JCCs of North America Biennial 2018 app. On Androids, the app will automatically open.

8 JCCs OF NORTH AMERICA Biennial 2018 Table of Contents

JCC Association 2018 Biennial Committees JCC Association Biennial Board Committee...... 11 Memphis Host Community Committee...... 11 Memphis JCC Staff on Host Committee...... 11 2018 JCC Association Staff Steering Committee...... 11

JCC Association Board of Directors...... 12-13

Information for Delegates General Information...... 14-15 Prayer Services...... 16 Exercise...... 17 Keynote Presentations...... 18 Convention-Wide Events...... 19 Keynote Speakers...... 20-23 Special Guest Speakers...... 24-25 Masters of Ceremonies: Awards Program...... 25 Featured Performers...... 26 Music Madness...... 27 Artist in Residence...... 27 Hotel Maps...... 28-33

Convention Schedule Friday, May 4...... 34 Saturday, May 5...... 36-37 Sunday, May 6...... 39-45 Monday, May 7...... 47-56 Tuesday, May 8...... 58-66 Wednesday May 9...... 68 Thursday, May 10...... 69

JCC Association Staff & Services...... 70-72

Memphis MAY 6-8 9

JCC Association

JCC Association 2018 Biennial Committees

JCC Association Biennial Board Committee Kara Bierman, Memphis, TN, Chair Gary Makowsky Jerome Makowsky Artie Allen, Dallas, TX Jed Miller Dan Bernstein, Irvine, CA Judy Moss Harriet Blank, Bridgewater, NJ Larry Moss Carol Weintraub Fogel, West Bloomfield, MI Robin Orgel Richard Frankoff, Las Vegas, NV Harry Samuels Paul Gillis, Denver, CO, Co-chair Esther Laurie Samuels Leah Ritz Emerging JCC Leaders Institute Ken Steinberg Joyce Goldstein, West Orange, NJ Craig Weiss Lisie Gottdenker, Rockville, MD Illysa Wertheimer Adrienne Matros, Irvine, CA Marc Merklin, Akron, OH Memphis JCC Staff Rick Nelson, Richmond, VA on Host Committee Linda Russin, West Nyack, NY Larry Skolnick, Executive Director Mark Shapiro, Milwaukee, WI Lindsey Chase Sue Strait, Milwaukee, WI Rabbi Mordechai Harris Joan Swartz, Austin, TX Mandy Kelley Jeff Tuvlin, Louisville, KY, Co-chair Esther Rosalyn Knox Leah Ritz Emerging JCC Leaders Institute Sophie Samuels Craig Weiss, Memphis, TN Marcy Stagner Robin Ballin, Jill Steele JCC Association, Biennial Director David Posner, JCC Association 2018 JCC Association Dori Denelle, JCC Association Staff Steering Committee Janet Elam, JCC Association Robin Ballin, Biennial Director

Memphis Host Dr. David Ackerman Community Committee Steve Becker Dori Denelle Jenny Herman, Chair Janet S. Elam Lisa Barden Joanne Harmon Susan Chase Bob Kimsal Cindy Finestone Yael Lubofsky Karen Franklin David Posner Neil Gibson Rabbi Abbi Sharofsky Elise Jordan Shlomo Schwartz Evelyn Makowsky Dina Yakar

Memphis MAY 6-8 11 JCC Association Board of Directors 2016–2018

Officers

Chair Associate Secretaries Stephen P. Seiden, West Orange, NJ Lisa F. Brill, Atlanta, GA Felicia Gottdenker, Rockville, MD Vice Chairs Donald W. Brodsky, Houston, TX Honorary Chairs Joyce Goldstein, Essex Fells, NJ Edward H. Kaplan, Washington, DC Gary Jacobs, San Diego, CA Ann P. Kaufman, Houston, TX Howard T. Jacobson, Overland Park, KS Jerome B. Makowsky, Memphis, TN Ronald L. Leibow, Los Angeles, CA Morton L. Mandel, Cleveland, OH Eric M. Nislow, Baltimore, MD Daniel Rose, Bronx, NY Francine Zorn Trachtenberg, Paula L. Sidman, Boston, MA Washington, DC Alan P. Solow, Chicago, IL

Secretary President and CEO Harriet I. Blank, Bridgewater, NJ Doron Krakow, Tenafly, NJ

President Emeritus Allan Finkelstein, Columbus, OH

Members of the Board

Arthur R. Allen, Dallas, TX Gary Jacobs, San Diego, CA Alvin K. Berkun, Pittsburgh, PA Howard T. Jacobson, Overland Park, KS Kara Bierman, Memphis, TN Edward H. Kaplan, Washington, DC Harriet I. Blank, Bridgewater, NJ Ann P. Kaufman, Houston, TX Lisa F. Brill, Atlanta, GA Stephen M. Kaufman, Houston, TX Donald W. Brodsky, Houston, TX Bonnie J. Koppell, Mesa, AZ Alex Budnitsky, Brooklyn, NY Ira I. Kronenberg, Passaic, NJ Joel Dinkin, Houston, TX Josh Langenthal, Berkeley, CA Andrew L. Eisenberg, Boston, MA Ronald L. Leibow, Los Angeles, CA Michael Feinstein, Rockville, MD Judith M. Lieberman, West Orange, NJ Cheryl Fishbein, New York, NY Lawrence Magid, Searington, NY Carol Weintraub Fogel, Detroit, MI Jerome B. Makowsky, Memphis, TN Carol Folkerth, Columbus, OH Morton L. Mandel, Cleveland, OH Richard Frankoff, Las Vegas, NV Thomas A. Mandel, Akron, OH Jane Gellman, Milwaukee, WI Adrienne Matros, Irvine, CA Michael Gildenhorn, Rockville, MD Marc B. Merklin, Akron, OH Paul Gillis, Denver, CO Richard Nelson, Richmond, VA Joyce Goldstein, Essex Fells, NJ Eric M. Nislow, Baltimore, MD Felicia Gottdenker, Rockville, MD David Peltz, Toronto, ON Ivy Harlev, Wilmington, DE Geri Pollack, New York, NY Barak Hermann, Baltimore, MD Mark Ramer, Atlantic Beach, NY Stuart B. Hochwert, Chicago, IL Stuart Raynor, West Orange, NJ

12 JCCs OF NORTH AMERICA Biennial 2018 JCC Association Board of Directors 2016–2018

Members of the Board (continued)

Stephen R. Reiner, New York, NY Alan P. Solow, Chicago, IL Daniel Rose, Bronx, NY Kenneth A. Steinberg, Memphis, TN Amy Rosenberg, Ft Lauderdale, FL Susan B. Strait, Milwaukee, WI Jane Tzinberg Rubin, St Louis, MO Joan P. Swartz, Austin, TX Linda Russin, Rockland County,NY Phyllis Tabachnick, Chicago, IL Annette G. Saxon, Baltimore, MD Francine Zorn Trachtenberg, Philip Schatten, New York, NY Washington, DC Brian Schreiber, Pittsburgh, PA Suzanne Albin Tucker, Scotch Plains, NJ Edward Schreiber, Houston, TX Jeffrey A. Tuvlin, Louisville, KY Stephen P. Seiden, West Orange, NJ David S. Wax, San Diego, CA Mark F. Shapiro, Milwaukee, WI Craig Weiss, Memphis, TN Paula L. Sidman, Boston, MA Lynn Wittels, St Louis, MO Shirley Solomon, Boca Raton, FL Eric M. Zachs, West Hartford, CT

Honorary Board Members

Gilbert Fox, Nashville, TN Marilyn Fox, St Louis, MO Sandra O. Gold, Tenafly, NJ Gordon Gross, Getzville, NY Mark D. Litt, White Plains, NY Gerald S. Ostrow, Pittsburgh, PA Marvin J. Pertzik, St Paul, MN Irwin Jay Robinson, New York, NY Harriet L. Rosenthal, West Orange, NJ J. Victor Samuels, Houston, TX Norman Seiden, Tenafly, NJ Jerome Spitzer, New York, NJ Myron Strober, Palm Beach Gardens, FL

Memphis MAY 6-8 13 Information for Delegates

GENERAL INFORMATION

2018 Biennial Registration Desk Cook Memphis Convention Center, Ballroom Level

SATURDAY, MAY 5 9:00 – 11:00 p.m.

SUNDAY, MAY 6 8:00 a.m. – 5:30 p.m.

MONDAY, MAY 7 7:30 a.m. – 5:30 p.m.

TUESDAY, MAY 8 7:00 a.m. – 4:30 p.m.

Registration Fees Convention registration fee includes: all keynotes and learning sessions, including off-site events at Graceland hosted by the Memphis JCC and the visit to the National Civil Rights Museum. Also included are: receptions, refreshment breaks, and breakfast and lunch on Sunday, Monday and Tuesday. All meals take place at the Memphis Cook Convention Center unless otherwise indicated. All meals are kosher. Registered spouses/partners are invited to participate in all convention events including Graceland and National Civil Rights Museum.

The following pricing applies to all delegates. All delegates must pay in U.S. dollars:

United States & Canadian Delegate ...... $795 Esther Leah Ritz Emerging JCC Leaders Delegate ...... $795 JWB Chaplain ...... $795 Merrin Fellow ...... $795 Graduate Scholar $795 Overseas Delegate `$750 Host Community Delegate $695 Additional JCC Staff ...... $550 All Spouses ...... $450 Day Pass ...... $300 Day Pass (local) ...... $250 Shabbat program (opt in)* ...... $250

14 JCCs OF NORTH AMERICA Biennial 2018 GENERAL INFORMATION

Media Inquiries Location: Registration Desk, Convention Center, Ballroom Foyer Memphis Host Community Volunteer Office Location: Convention Center, South Mezzanine Conference Room, Mezzanine Level

Exhibit Hall Location: Convention Center, Southwest Hall, Ballroom Level

Exhibit Hall is Open: SUNDAY, MAY 6 9:30 – 11:00 a.m. 12:30 – 2:00 p.m. MONDAY, MAY 7 7:00 – 8:30 a.m., 10:00–10:45 a.m. 12:15 – 2:00 p.m.

Photo Ops for your Delegation If you submitted an application for a program award, pick up your certificate here— we know how hard your staff worked on it and we want to recognize everyone’s efforts. Let the folks at home know that you are doing everything you can to be the most effective leaders in your community. Everyone is welcome to use this opportunity to get a great formal shot of your delegation.

In Exhibit Hall: SUNDAY, MAY 6 9:30 – 11:00 a.m. 12:30 – 1:45 p.m.

MONDAY, MAY 7 10:00 – 10:45 a.m. 12:45 – 1:45 p.m.

Award winner photo ops will follow the luncheon in the Ballroom Foyer. This is also the last opportunity to get a formal shot of your delegation. TUESDAY, MAY 8 1:30 – 2:00 p.m.

You must wear your Biennial credentials to enter all sessions and events.

Memphis MAY 6-8 15 GENERAL INFORMATION

Prayer Services Prayer services will take place in the Sheraton Hotel and will be led by JWB Jewish Chaplains Council.

Separate seating services: Sheraton Hotel, Jackson Room Mixed seating services: Sheraton Hotel, Chattanooga Room

FRIDAY, MAY 4 7:30 – 7:45 p.m. Candle Lighting 7:45 – 8:15 p.m. Kabbalat Shabbat

SATURDAY, MAY 5 9:00 – 10:30 a.m. Shabbat Services* 5:00 – 5:30 p.m. Mincha 8:30 – 8:45 p.m. Maariv Convention Center Terrace next to Room 205, Ballroom Level

SUNDAY, MAY 6 8:15 – 8:45 a.m. Shacharit 5:15 – 5:30 p.m. Mincha 10:15 – 10:45 p.m. Maariv

MONDAY, MAY 7 7:00 – 7:45 a.m. Shacharit 3:30 – 3:45 p.m. Mincha 7:45 p.m. Maariv

TUESDAY, MAY 8 7:00 – 7:30 a.m. Shacharit 9:30 – 10:00 p.m. Maariv

* This is a learning service

16 JCCs OF NORTH AMERICA Biennial 2018 GENERAL INFORMATION

Exercise

MONDAY, MAY 7 6:30 – 7:30 a.m. LaBlast Fitness Class Sheraton Hotel, Nashville Room or Join a run around Memphis Meet in Sheraton Hotel Lobby

TUESDAY, MAY 8 6:30 – 7:30 a.m. Memphis JCC Boot Camp Class Sheraton Hotel, Nashville Room or Join a run around Memphis Meet in Sheraton Hotel Lobby

EVERYDAY Indoor Heated Pool Sheraton Hotel Fitness Center

You must wear your Biennial credentials to enter all sessions and events.

Memphis MAY 6-8 17 Keynote Presentations Convention Center, Ballroom A

SUNDAY, MAY 6

11:00 a.m. – 12:30 p.m. Navigating an Evolving Landscape: Understanding and Asserting the Importance of Physical Spaces in A Virtual World Presenter: Alana Newhouse, Founder and Editor in Chief, Tablet Magazine

State of the JCC Movement and Vision for the Future Doron Krakow, President and CEO, JCC Association

MONDAY, MAY 7

8:30 – 10:00 a.m. As a Driven Leaf – Israel in the Mind of North America Moderator: Professor Gil Troy, author, The Zionist Ideas: Visions for the Jewish Homeland— Then, Now, Tomorrow, historian, political commentator Presenters: Seth Siegel, author, Let There Be Water: Israel's Solution for a Water-Starved World, serial entrepreneur, water activist, Dr. Einat Wilf, author, Telling Our Story: Recent Essays on Zionism, the Middle East, and the Path to Peace, educator, Israeli politician

2:00-3:30 p.m. Building Partnerships and Collaborations: Matchmaker, Matchmaker – Make Me a Match. A Conversation with Foundation Leaders Moderator: Doron Krakow, President and CEO, JCC Association Presenters: Barry Finestone: President and CEO, Jim Joseph Foundation Lisa Eisen: Vice President, Charles and Lynn Schusterman Family Foundation

TUESDAY, MAY 8

3:00 – 4:15 p.m. JTalks: Engagement and Community Building: Pushing the Boundaries Moderator: Mark Shapiro, CEO, Harry and Rose Samson Family JCC, Milwaukee, WI Presenters: Nona Jones, Strategic Partner Manager, Communities, Facebook Jonathan Ornstein, CEO, JCC Krakow, Poland Archie Gottesman, founder, jewbelong.com

For bios please see pages 20–27. All bios can be found at biennial.jcca.org and on the Biennial app.

18 JCCs OF NORTH AMERICA Biennial 2018 Convention-Wide Events

SUNDAY, MAY 6 Graceland Tour and Party hosted by Memphis JCC Buses leave at 5:30 p.m. Enjoy a tour of the Graceland Mansion as well as full access to Elvis: The Entertainer Career Museum, Presley Motors Automobile Museum, Icons: The Influence of Elvis Presley Exhibit, and Graceland Archives Exhibit. A kosher barbecue will be served. (Note: You must have Biennial credentials to attend.)

MONDAY, MAY 7 Walking Tour of the Pinch District Meet at fountain outside of the Sheraton Hotel at 5:15 p.m. Join local historian Jimmy Ogle as he takes you on a walking tour of Memphis’s Pinch District, the oldest part of the city and the center of Memphis’ Jewish community from the 1890's to the 1930’s. Tour starts at 5:30 p.m. and will last about 45 minutes.

5:00 – 7:00 p.m. Blues Foundation Museum 421 South Main St., Memphis A Memphis gem for serious blues fans and casual visitors highlighting over 400 inductees. You must have your Biennial credentials with you to enter the museum.

TUESDAY, MAY 8

12:00 – 1:30 p.m. Awards Luncheon Celebrate the leaders who inspire us and the programs that are models for all JCCs.

4:30 – 7:30 p.m. National Civil Rights Museum 450 Mulberry St., Memphis We will conclude the Biennial as we commemorate the 50th anniversary of the assassination of Dr. Martin Luther King, Jr. Enjoy a cocktail reception and inspiring music and ideas to bring back to your JCC. You must have your Biennial credentials with you to enter the museum.

6:30 p.m. Presenter: Rabbi Micah Greenstein, Sr. Rabbi, Temple Israel, Memphis, TN Music: Eleanor Tallie

You must wear your Biennial credentials to enter all sessions and events.

Memphis MAY 6-8 19 Keynote Speakers

Lisa Eisen, Vice President, Charles and Lynn Schusterman Family Foundation As vice president of the Charles and Lynn Schusterman Family Foundation and director of its Washington, D.C., office, Lisa Eisen spearheads initiatives that empower young Jews to embrace the joy of Judaism, build inclusive Jewish communities, support the State of Israel and repair the world. A frequent presenter in the fields of philanthropy, Jewish service and Israel advocacy, Lisa serves on the boards of Grantmakers for Effective Organizations, Repair the World, the Israel on Campus Coalition, the iCenter, the Israel Institute, BBYO and OLAM. Eisen graduated magna cum laude from Yale University with a bachelor’s degree in history and earned her master’s degree with honors in Israeli and Middle Eastern studies at the Hebrew University of Jerusalem.

Barry Finestone, President and CEO, Jim Joseph Foundation Barry Finestone is president and CEO of the Jim Joseph Foundation. The foundation supports Jewish education for youth, teens, and young adults in the U.S., with more than $490 million granted in its first 11 years of operation. Prior to coming to the Jim Joseph Foundation, Barry was executive director of the Lisa and John Pritzker Family Fund. He moved to the Bay Area in 2010 to become CEO of the JCC of San Francisco, where he oversaw dramatic growth and built it into the second largest JCC in the country. Earlier in his career, he served as executive director of the two-campus Isaac M. Wise Temple, transforming its information technology systems and earning the Harris K. and Alice F. Weston Award for Outstanding Leadership. Barry’s first job out of college was at a residential summer camp director in Waupaca, Wisconsin for Young Judaea. Barry says he never would have hired himself for that job, but the experience was invaluable in helping him learn how to run and operate such an organization. His philosophy in work is to have a vision, start going there, and then hire the best people you can and get out of the road! A Scottish native with 25 years of experience in the Jewish nonprofit world, Barry holds a degree in community education from Jordanhill College in Glasgow, Scotland. He and his wife, Ellen, have three children—Gabrielle, Ethan and Mia.

Archie Gottesman, founder, jewbelong.com Archie Gottesman knows in her kishkes that warm, meaningful Jewish rituals are the key to keeping Jewish people connected to their roots. This includes people who have a regular Jewish practice as well as those who are new to Judaism through marriage or haven’t thought about their Jewish practice in a while. This is what led her to founding JewBelong.com, a groundbreaking website focused on rebranding Judaism to younger generations with ads like, “Even if his mother still calls you her,” and “Even if the closest you get to a synagogue is walking by one on the way to SoulCycle.” Gottesman knows about connecting with people through compelling branding. For 20 years, she was the voice behind Manhattan Mini Storage’s iconic billboard and subway ads.

20 JCCs OF NORTH AMERICA Biennial 2018 Keynote Speakers

Gottesman is vice chair of Animal Haven Shelter and sits on the board of Foundation for Jewish Camp and the Women’s Board of the New Jersey Performing Arts Center (NJPAC). She is also a guest lecturer about family business at Columbia University. Gottesman is a graduate of Northwestern University and a Wexner Heritage Program alumna. She lives in Summit, New Jersey with her husband, Gary DeBode. They have three daughters and an ever-changing number of shelter dogs.

Nona Jones, Strategic Partner Manager, Communities, Facebook Nona Jones is strategic partner manager, communities for Facebook, the world’s leading social networking and social media company. In her role, Jones is responsible for helping develop and drive the product strategy undergirding Facebook’s mission of giving its two billion members the power to build community and bring the world closer together. Jones’s work partners Facebook with communities of faith, youth development organizations, communities of color, and organizations that serve women to broaden their reach and deepen their real-world impact. Prior to Facebook, Jones served as chief external affairs officer for PACE Center for Girls, where she led federal and state legislative advocacy, program expansion, resource development, and brand strategy. Immediately prior to PACE, Jones served as public affairs director for Gainesville Regional Utilities where she received the American Public Power Association’s Robert F. Roundtree Rising Star Award as national peer recognition of her leadership while under the age of 35. Jones is currently president of the Gainesville, Florida Chapter of The Links, Incorporated and most recently served as secretary of the Florida Juvenile Justice Association Board of Directors and on the Georgia Statewide Human Trafficking Task Force. She is a graduate of Leadership Florida Class XXXI and the Presidential Leadership Scholars Program, a unique leadership development initiative led jointly by President Bill Clinton and President George W. Bush. Jones has been profiled by ESSENCE Magazine as an “Under 40 Woman to Watch” and Florida Trend Magazine as one of Florida’s “30-Something All Stars.” She holds a Bachelor of Communications and Master of Business Administration from the University of Florida. She and her husband, Tim, lead a vibrant church in Gainesville, Florida called Open Door Ministries and they are the proud parents of Timothy, Jr., 7, and Isaac, 4.

Doron Krakow, President and CEO, JCC Association of North America Doron Krakow brings fresh insight and a complex understanding of Jewish life in North America and Israel to his role as president and CEO at JCC Association of North America. As head of the agency, he will set its vision as it enters the next 100 years as a convening organization for a large network of JCCs and day and overnight camps across the continent. His more than two decades working in national and international Jewish organizations has given him a strong background in fundraising, youth movement work and Israel engagement, which will strengthen the JCC Movement and JCC A ssociation as its leadership organization — enabling JCCs to be powerful tools in the quest for Jewish meaning and connection. continued on next page

Memphis MAY 6-8 21 Keynote Speakers

Doron Krakow, continued Krakow served as the executive vice president of American Associates, Ben-Gurion University of the Negev (AABGU) starting in 2007, furthering the agency’s mission to promote David Ben- Gurion’s vision of creating a world-class institution of higher education and research in the Negev. Throughout his career in the nonprofit world, Krakow has sought to strengthen and promote the partnership between Israel and the North American Jewish community. He served as senior vice president for Israel and overseas at United Jewish Communities (UJC, now JFNA, Jewish Federation of North America), overseeing the international distribution of more than $400 million in UJA-Federation funds annually. He previously served as the national director of the Zionist youth movement, Young Judaea, which built the largest Israel-programs operation in North America prior to the advent of Birthright. He received his bachelor’s degree from Rutgers University and his MBA from Cornell University. He lives in Tenafly, New Jersey with his wife and three sons.

Alana Newhouse, founder and Editor in Chief, Tablet Magazine Alana Newhouse is the editor-in-chief of Tablet Magazine, which she founded in 2009. A graduate of Barnard College and Columbia’s Graduate School of Journalism, Newhouse is a regular contributor to The New York Times, among other outlets. A native New Yorker, she started her professional career working for the legendary New York City political consultant David Garth.

Jonathan Ornstein, CEO, JCC Krakow, Poland Since its opening in April 2008, Jonathan Ornstein has served as the executive director of the Jewish Community Centre of Krakow, an organization devoted to rebuilding Jewish life in Krakow. The JCC boasts more than 650 Jewish members, welcomes 10,000 visitors a month and has become one of Poland’s most visible signs of Jewish revival. Prior to the JCC’s opening in 2008, Ornstein lectured in modern Hebrew at Krakow’s Jagiellonian University Department of Jewish Studies for six years and founded the “Gesher” association for Polish-Israeli dialogue. A native of New York City, Ornstein moved to Israel in 1994, living for seven years on a kibbutz in the Negev desert and serving for two years in a combat unit in the IDF before making his way to Poland in 2001. He is a founding member of “Przymierze,” the Krakow Association of Christians and Jews, where he serves as vice president. He also serves on the boards of the Krakow branch of the Child Survivors of the Holocaust organization and JCC Global. In 2014, Ornstein was awarded the Cohon Award for services benefiting the Jewish People and in 2015 he was awarded the “Bene Merito” medal by the Polish Foreign Ministry for his work promoting Poland.

22 JCCs OF NORTH AMERICA Biennial 2018 Keynote Speakers

Seth M. Siegel, author, Let There Be Water: Israel's Solution for a Water-Starved World, serial entrepreneur, water activist Seth M. Siegel is a businessman, activist and writer. His essays have appeared in The New York Times, The Wall Street Journal, the Los Angeles Times and other publications around the world on business, political and cultural issues. Siegel has often appeared on television and has been widely quoted in major print media. He is a member of the Council on Foreign Relations.

Professor Gil Troy, author, The Zionist Ideas: Visions for the Jewish Homeland—Then, Now, Tomorrow, historian, political commentator Gil Troy is the author of The Zionist Ideas: Visions for the Jewish Homeland— Then, Now, Tomorrow, an update of Arthur Hertzberg’s classic The Zionist Idea. A Distinguished Scholar of North American History at McGill University, he is a leading presidential historian and Zionist activist. Featured on CNN’s popular Eighties and Nineties documentaries, he is the award-winning author of eleven other books, including Moynihan’s Moment: America’s Fight against Zionism as Racism, The Age of Clinton: America in the 1990s, See How They Ran: The Changing Role of the Presidential Candidate, and Why I Am a Zionist: Israel, Jewish Identity and the Challenges of Today. He writes a regular column in The Daily Beast, The Jerusalem Post and The Jewish Week and has been widely quoted in the popular press.

Dr. Einat Wilf, author, Telling Our Story: Recent Essays on Zionism, the Middle East, and the Path to Peace, educator, Israeli politician Dr. Einat Wilf is a leading Israeli intellectual with expertise in foreign policy, economics, and education. She is considered one of Israel’s most articulate representatives on the international stage. She was a member of the Knesset (Israel’s parliament) from 2010–2013 as a member of the Labor and Independence parties. Wilf’s experience include chair of the Education, Sports and Culture Committee, chair of the Knesset Sub-Committee for Israel and the Jewish People, and member of the Foreign Affairs and Defense Committee in the 18th Knesset. She served as the Baye Foundation Adjunct Fellow at the Washington Institute for Near East Policy, a senior fellow at the Jewish People Policy Institute, foreign policy advisor to Vice Prime Minister Shimon Peres, and a strategic consultant with McKinsey & Company. She is the author of six books that explore key issues in Israeli society. Wilf holds bachelor’s degrees in government and fine arts from Harvard University, and Master of Business Administration from INSEAD in France, and a Ph.D. in political science from the University of Cambridge. Born and raised in Israel, she served as an intelligence officer in the Israel Defense Forces.

Memphis MAY 6-8 23 Special Guest Speakers

Becki Cedrone, Director, Community Marketing Manager, Coca-Cola North America. Becki Cedrone has worked in the Coca-Cola system for more than 18 years, and currently serves as director and community marketing manager. She works with long standing Coca-Cola partners to identify opportunities to build scale around their mission and provide impact at the community level. Cedrone manages work with the Special Olympics, National Park Foundation, the Jewish Community Centers and St. Jude Children’s Hospital. Cedrone has held multiple positions during her tenure with Coca-Cola. She started with Coca-Cola handling the media for the Northeast. She then worked in marketing activation with the company's creative agencies on package development and marketing initiatives with strategic partners such as Six Flags, Cleveland Cavaliers, New York Yankees, NCAA and Live Nation. She also has multi-channel shopper marketing experience handling several supermarket, drug and value customers. Most recently, she managed the relationship with a top-five Coca-Cola customer, Burger King. Cedrone has a wide range of marketing experience. Prior to working with Coca-Cola, she worked with an ad agency and radio station. She relocated from Syracuse, New York to Atlanta, Georgia in 2010 to work at headquarters. She graduated with a degree in marketing from Niagara University. She spends her personal time giving back to the community and instilling that same quality in her two teenage daughters, Olivia and Natalie.

Rabbi Micah Greenstein, Senior Rabbi, Temple Israel, Memphis Rabbi Micah Greenstein has served Temple Israel of Memphis for 26 years, 17 as its senior rabbi. Named among the city’s most significant leaders, Greenstein was recognized as the first "Memphian of the Year" by Memphis Magazine in 2013. In 2012 and again in 2013, he was named as one of "America's Top 50 Rabbis" by Newsweek/The Daily Beast. Greenstein has received several esteemed awards, including the Memphis City Council's "Humanitarian Award" in 2011; the Memphis Theological Seminary’s "President’s Humanitarian Award" in 2012; and the "Dr. Martin Luther King, Jr. “Be the Dream' Legacy Award" in 2016. He served as chair of the Israel committee for the Central Conference of American Rabbis, president of the Memphis Ministers Association (twice), and a member of the executive committee of the National Civil Rights Museum. He continues to serve on the National Civil Rights Museum’s board of directors. He is past-president of the Southwest Association of Reform Rabbis, covering six states, and served on the National Board of the NAACP. In 2005, Greenstein became the first rabbi to preach in the Washington National Cathedral on a day honoring a state, in this case, Tennessee Day. He is a supporter, visitor, and speaker at the Harpswell Foundation in Cambodia, which has empowered a new generation of women leaders for the developing world and offers hope for the impoverished and most promising female youth in Memphis.

24 JCCs OF NORTH AMERICA Biennial 2018 A Cornell University National Scholar and Kennedy Fellow at Harvard University's John F. Kennedy School of Government, Greenstein earned his undergraduate degree in economics in 1984 and Masters in Public Administration in 1986. Following a year of study in Israel, he completed his Masters in Hebrew Letters at the Los Angeles campus of the Hebrew Union College-Jewish Institute of Religion (HUC-JIR) in 1989 and was ordained rabbi in 1991 at HUC- JIR in Cincinnati. Greenstein also received his Doctor of Divinity degree from HUC-JIR in 2016. He and his wife, Sheril, have three children.

LCDR, Loretta Stein, US Navy Lieutenant Commander Loretta Stein is physician in the United States Navy. She is originally from Allentown, Pennsylvania where she and her family were active members of the Allentown JCC. She completed her undergraduate study at Brandeis University, and earned a Master’s of Science in Global Health from Oxford University, and her medical degree from Tufts University School of Medicine. She completed her training in Ophthalmology at Naval Medical Center San Diego and was then assigned to United States Naval Hospital Yokosuka in Japan. LCDR Stein completed the JWB Jewish Chaplains Council Lay Leader training and served as a Jewish Lay Leader to the Yokosuka community of about 30 members. LCDR Stein was assigned to Fort Belvoir Community Hospital in Virginia and looks forward to being an active member of the Jewish community at Fort Belvoir.

Masters of Ceremonies

AWARDS PROGRAM: J-TALKS:

Jennifer Mamlet, Mark Shapiro, Executive Director, President and JCC of Central New CEO, Harry & Rose Jersey, Scotch Plains Samson Family JCC, Milwaukee, Wisconsin

Todd Rockoff, President and CEO of Tucson JCC, Arizona

Memphis MAY 6-8 25 Featured Performers

Abbie Strauss, singer-songwriter, Cantorial Soloist, Memphis, Tennessee Abbie Strauss is the founder of Judaism: Inside Out, a musical philosophy that engages the mind, body and soul. She holds a Master of Education degree and has studied Hebrew and Jewish texts in Jerusalem. Her fresh sound takes Jewish music to new heights as she has shared her music with Jewish communities across the United States, and has taken the stage at notable Jewish events such as the Union for Reform Judaism (URJ) Biennial conference, Songleader Boot Camp, NewCAJE, and Carnegie Hall.

Eleanor Tallie, Israeli-raised multi-instrumentalist Eleanor Tallie has been captivated by the soul of American music since she was a child. Classically trained on the cello and raised in household of musicians, she earned her degree in classical and jazz music in 2005. In the following years Tallie performed throughout Israel, including many of her original songs written in native Hebrew. She developed her voice while touring internationally as the lead vocalist for The Ori Naftaly Band. In the course of just 18 months, she performed more than 180 shows including performances in the Netherlands, Israel and 30 consecutive dates in the United States. In pursuit of her own sound, she moved to the U.S. in 2013, made Memphis her home, and quickly immersed herself in the spirit of the South. Combining soulful optimism with the gritty nature of funk, Tallie found herself absorbed in the early sounds of Motown and the modern neo-soul of the likes of Erykah Badu, Destiny’s Child, and other influential singers of this generation.

Artist in Residence

Siona Benjamin Siona Benjamin is an Indian-American painter whose work reflects her Jewish upbringing in predominantly Hindu and Muslim India. In her paintings, she creates a mosaic inspired by her past with Indian miniature paintings and Sephardic icons. She has a Masters of Fine Arts in painting from Southern Illinois University and a second in theater set design from the University of Illinois at Urbana- Champaign. Her undergraduate degrees are from J. J. School of Art in Bombay. Benjamin was awarded a Fulbright Fellowship in 2010–11 for an art project entitled “Faces: Weaving Indian Jewish Narratives.” She received a second Fulbright Fellowship in Israel in 2016–17 for a project called “From Motherland to Fatherland: Transcultural Indian Jews in Israel.” She has exhibited in the United States, Europe and Asia.

26 JCCs OF NORTH AMERICA Biennial 2018 Music Madness

Our hosts at the Memphis JCC have some top-notch entertainment planned for us at the Biennial.

Join us in Saturday night for a dessert reception and early registration that will include the music of local musician Gerry Finney.

On Sunday, May 6 enjoy lunch, schmooze with our vendors and with each other while you listen to the amazing music of Brad Webb and Blind Mississippi Morris, rated one of the top 10 harmonica players in the world by Bluzharp Magazine.

On Monday, enjoy a refreshment break with Larkin Cohen Bryant and Jim Turpin. Their music that might be on fiddle, guitar, mandolin or dulcimer. It might be in a Celtic vein or rock some West African influences. Whatever the case, it will be surprising, fun and genre-bending!

Tuesday morning wake up to coffee and breakfast and Eric Hughes as he sings about the hip charm and rich heritage of Memphis celebrated with the songs he has penned in and about his beloved hometown.

You must wear your Biennial credentials to enter all sessions and events.

Memphis MAY 6-8 27 Maps

Memphis Cook Convention Center & Sheraton Memphis Downtown Hotel Street View

MEMPHIS COOK CONVENTION CENTER 1st floor: Grand Lobby 2nd floor: Mezzanine & conference SKYWAY meeting rooms SHERATON MEMPHIS 3rd floor: Plenaries & Exhibit Hall DOWNTOWN HOTEL 2nd floor: Conference meeting rooms

28 JCCs OF NORTH AMERICA Biennial 2018 Sheraton Memphis Downtown Hotel Second Floor: Meeting Rooms

Memphis MAY 6-8 29 Memphis Cook Convention Center First Floor: Grand Lobby

30 JCCs OF NORTH AMERICA Biennial 2018 Memphis Cook Convention Center Second Floor: Mezzanine

Memphis MAY 6-8 31 Memphis Cook Convention Center Third Floor: Plenaries and Exhibit Hall

32 JCCs OF NORTH AMERICA Biennial 2018 Memphis Cook Convention Center Third Floor: Plenaries and Exhibit Hall

Memphis MAY 6-8 33 Convention Schedule

FRIDAY, MAY 4

2:00 – 3:00 p.m. JWB Registration Sheraton Hotel, St. Louis Room

3:00 – 5:30 p.m. JWB Welcome and Opening Session with Lay Leaders Sheraton Hotel “It is for a Time Such as This” Knoxville Room Presenter: Rabbi Abbi Sharofsky

7:30 – 7:45 p.m. Candle Lighting Sheraton Hotel Nashville Foyer

7:45 – 8:15 p.m. Kabbalat Shabbat Sheraton Hotel Creative/Learning Service Chattanooga Room

8:30 – 10:00 p.m. Opt-In Shabbat Dinner (pre-registration required) Sheraton Hotel Nashville Room

34 FRIDAY JCCs OF NORTH AMERICA Biennial 2018 Professional Development Scholarship Program Do you work at a JCC?

Want to go back to school?

Want to learn new skills?

Interested in furthering your career?

Scholarships available for: • Master’s degree programs • Continuing education and certificate programs • Exciting partnerships with universities, colleges and training institutions Learn more at: jcca.org/scholarships

Memphis MAY 6-8 35 SATURDAY, MAY 5

7:00 – 9:30 a.m. Opt-In Breakfast (pre-registration required) Sheraton Hotel Nashville Room

9:00 – 10:30 a.m. Morning Services Sheraton Hotel Leading an effective Torah Study, tools, methods Chattanooga Room

10:30 a.m. Kiddush Sheraton Hotel Nashville Foyer

11:00 a.m. – 12:30 p.m. JWB Learning Session Sheraton Hotel The Midrash: How to Tell a Story with Meaning Knoxville Room

12:30 – 1:30 p.m. Opt-In Shabbat Lunch (pre-registration required) Sheraton Hotel Nashville Room

5:00 – 5:30 p.m. Mincha Services Sheraton Hotel Chattanooga Room

5:00 – 6:30 p.m. JCC Association Board Event (off site)

5:30 – 6:30 p.m. JWB Learning Session Sheraton Hotel Rabbi/Lay Leader Relationships: Knoxville Room The Care and Feeding of Your Rabbi Presenter: Panel discussion with Chaplains

6:30 – 8:00 p.m. Merrin Fellows Dinner Sheraton Hotel, Crossroads Tavern and Grille

7:00 – 8:00 p.m. Opt-In Seuda Shlishit/Dinner (pre-registration required) Sheraton Hotel Nashville Room

8:30 – 8:45 p.m. Maariv Services Convention Center Terrace next to Room 205 Ballroom Level

8:45 – 9:00 p.m. Havdallah Convention Center Terrace next to Room 205 Ballroom Level

36 SATURDAY JCCs OF NORTH AMERICA Biennial 2018 9:00 – 10:30 p.m. Esther Leah Ritz Emerging JCC Leaders Institute Opening Convention Center Session (by invitation) Ballroom D Orientation for the Esther Leah Ritz Emerging JCC Leaders Institute, as well as a special opening dialogue with our new president and CEO on the role our JCCs play in the greater Jewish world. Co-chairs: Jeff Tuvlin, JCC of Louisville, Kentucky Paul Gillis, Staenberg-Loup JCC, Denver, Colorado Presenter: Doron Krakow, President and CEO, JCC Association JCC Association Staff: Dori Denelle, Andy Paller

9:00 – 11:00 p.m. Pre-Biennial Welcome & Registration Dessert Reception Convention Center Enjoy the music of local musician Gerry Finney Ballroom Foyer

Memphis MAY 6-8 SATURDAY 37 Do you want more motivated staff who work at their best, who collaborate with colleagues and are happy to be at your JCC? How do you help each individual to be part of the team and make your JCC the best it can be?

JCC ASSOCIATION’S TALENT MANAGEMENT PROGRAM Intensive and comprehensive assessment and development tools to grow JCC professionals into more successful leaders within your JCC. Creating a culture of staff development through the Talent Management Program will ensure a stronger, more relevant workforce that will remain connected and grow our JCCs for the future. For more information contact Joy Brand-Richardson, Vice President, Professional Development, JCC Association [email protected]

38 JCCs OF NORTH AMERICA Biennial 2018 SUNDAY, MAY 6

7:00 – 8:15 a.m. JCC Association Investment Committee Meeting and Sheraton Hotel Breakfast (by invitation) Natchez Room Chair: Michael Gildenhorn, Bethesda, Maryland JCC Association Staff: Bob Kimsal

8:00 a.m. – 5:30 p.m. Biennial Registration Open Convention Center Ballroom Foyer

8:15 – 8:45 a.m. Separate Seating Shacharit Services Sheraton Hotel Jackson Room

8:15 – 8:45 a.m. Mixed Seating Shacharit Services Sheraton Hotel Chattanooga Room

8:30 – 10:30 a.m. JCC Association Board Meeting and Breakfast Convention Center (by invitation) Ballroom C

8:30 – 10:30 a.m. Esther Leah Ritz Emerging JCC Leaders Institute Seminar Convention Center and Breakfast (by invitation) Ballroom D Staying Relevant: A New Board for a New Generation In this interactive session, build your leadership expertise to move your board forward. How do we adapt to the needs of newer leaders in this environment of constant change? Co-chairs: Jeff Tuvlin, JCC of Louisville, Kentucky Paul Gillis, Staenberg-Loup JCC, Denver, Colorado Presenter: Susan Meier, Sr. Consultant, BoardSource JCC Association Staff: Dori Denelle, Andy Paller

8:45 – 9:30 a.m. JWB Breakfast Sheraton Hotel Nashville Room

9:30 – 10:45 a.m. Incoming JCC Presidents/Board Chairs Seminar and Convention Center Breakfast (by invitation) Room 204/205 Where Do I Begin? Ballroom Level (For incoming JCC presidents taking office on or before April 1, 2020) Learn what all presidents wish someone had told them before they assumed office. We will review the complexities of the first 90 days in office, as well as what to expect and how to prepare to be a successful leader of your JCC. Chair: Gayle Temkin, President, Mendell JCC of Greater Hartford, CT Presenter: Alan Goldberg, Senior Vice President, Operations, JCC Association

Memphis MAY 6-8 SUNDAY 39 9:30 – 11:00 a.m. Exhibit Hall Open Nosh & Schmooze Convention Center Meet our sponsors and vendors. Southwest Hall Photo ops with your Delegation Ballroom Level

9:30 – 10:45 a.m. JWB Lay Leader Session (by invitation) Convention Center Supplying Your Community Room 203 Ballroom Level Presenter: Rabbi Abbi Sharofsky

10:00 – 10:30 a.m. Introduction to SHEVA Center Leadership Institute Convention Center (by invitation) Chickasaw Room If you have a fellow who has been accepted into the Institute, Mezzanine Level please join us for important information about your role in the Institute over the next three years. Presenters: Mark Horowitz, VP, Director of Sheva Center, JCC Association Mackenzie Noda, Assistant Director, Sheva Center/Coordinator of Health & Wellness Strategies, JCC Association

10:00 – 11:00 a.m. Merrin Seminar Convention Center River Bluff Room JCC Association Staff: Joy Brand-Richardson, Sarah Hecht Mezzanine Level

11:00 a.m. – 12:30 p.m. Plenary 1 Convention Center Ballroom A National Anthems Cantorial Soloist Abbie Strauss, Temple Israel, Memphis, TN

Welcome Stephen P. Seiden, Chair, JCC Association Kara Bierman, Chair, Biennial Committee, JCC Association Jenny Hermann, Chair, Memphis Host Community Committee

Keynote Navigating an Evolving Landscape: Understanding and Asserting the Importance of Physical Spaces in A Virtual World As our world becomes less personal, creating experiences and having physical connections becomes more important. What are the benefits of predictability and stability? Where does your JCC fit into this changing landscape? Alana Newhouse, editor-in- chief at Tablet Magazine, will offer a larger perspective for us to debate. Bring your questions. Presenter: Alana Newhouse, Founder and Editor in Chief, Tablet Magazine

State of the JCC Movement and Vision for the Future Doron Krakow, President and CEO, JCC Association

JCC Association Staff: Robin Ballin

40 SUNDAY JCCs OF NORTH AMERICA Biennial 2018 12:30 – 1:30 p.m. Photo Ops with Your Delegation Convention Center Southwest Hall Ballroom Level

12:30 – 2:00 p.m. Convention-Wide Buffet Lunch Convention Center Visit our vendors and enjoy the music of Brad Webb and Blind Southwest Hall Mississippi Morris. Ballroom Level

12:30 – 2:15 p.m. Esther Leah Ritz Emerging JCC Leaders Institute Seminar Convention Center and Lunch (by invitation) Cotton Row Room On Being a Jewish Leader in the JCC Mezzanine Level What does it mean to be a leader in the JCC Movement? What is the unique role of the JCC in creating Jewish identity and a sense of Jewish peoplehood? Co-chairs: Jeff Tuvlin, JCC of Louisville, Kentucky Paul Gillis, Staenberg-Loup JCC, Denver, Colorado Presenter: Avraham Infeld, President Emeritus of Hillel, educator, author JCC Association Staff: Dori Denelle, Andy Paller

1:00 – 1:45 p.m. JCC Professionals Meet-Up (by invitation) Convention Center 204/205 Rooms JCC Association Staff: Joy Brand-Richardson, Sarah Hecht Ballroom Level

1:30 – 2:00 p.m. JWB Lay Leaders Closing Session Convention Center Room 203 Presenters: Ballroom Level Rabbi Irv Elson and Rabbi Abbi Sharofsky

2:00 – 3:15 p.m. Size of JCC – Sharing Sessions What innovative program ideas do you have to share? What might you learn from other lay and professional leaders in similar-size JCCs about their successes?

Convention Center Size of JCC – Sharing Sessions: Small JCCs Ballroom C Chair: Richard Frankoff, Las Vegas, Nevada JCC Association Staff: Alan Goldberg

Convention Center Size of JCC – Sharing Sessions: Medium JCCs Ballroom B Chair: Joyce Goldstein, Essex Fells, New Jersey JCC Association Staff: Mark Horowitz, Ivy Harlev

Convention Center Size of JCC – Sharing Sessions: Large JCCs Ballroom E Chair: David Peltz, Toronto, ON JCC Association Staff: David Posner, Dr. David Ackerman

Convention Center Size of JCC – Sharing Sessions: Metro JCCs Ballroom D Chair: Adrienne Matros, Orange County, California JCC Association Staff: Janet S. Elam, Leah Garber

Memphis MAY 6-8 SUNDAY 41 2:00 – 3:30 p.m. JCC Global Delegation Orientation (by invitation) Convention Center River Bluff Room Chair: Mark Ramer, President, JCC Global, New York, NY Mezzanine Level Presenter: Diane McNeil, President Unknown Child Foundation, Inc., Nashville, TN Staff: Smadar Bar Akiva, Executive Director, JCC Global

2:30 – 3:30 p.m. Esther Leah Ritz Emerging JCC Leaders Institute Seminar Convention Center (by invitation) Cotton Row Room Successes and Challenges in the JCC Movement Mezzanine Level Share and learn from your colleagues about key JCC successes and challenges. What’s hot and innovative and what’s keeping us up at night? Presenters: Jeff Tuvlin, JCC of Louisville, Kentucky Co-Chair, Esther Leah Ritz Emerging JCC Leaders Paul Gillis, Staenberg-Loup JCC, Denver, Colorado Co-Chair, Esther Leah Ritz Emerging JCC Leaders JCC Association Staff: Dori Denelle, Andy Paller

3:00 – 3:45 p.m. JWB Chaplains Welcome Session (by invitation) Convention Center Director’s Keynote Address: JWB Today and Tomorrow Room 203 Ballroom Level Presenter: Rabbi Irv Elson

3:30 – 5:00 p.m. Forums: Navigating an Evolving Landscape Convention Center Ballroom C Forum 1.1: Governance: Attracting New Leadership How can we make our boards more relevant for younger leaders? What are the latest trends and how can we use them to our benefit? Get to work on solutions for your board! Chair: Lisie Gottdenker, Bethesda, Maryland Presenter: Susan Meier, Senior Governance Consultant, BoardSource JCC Association Staff: Dori Denelle, Alan Goldberg

3:30 – 5:00 p.m. Forum 1.2: Convention Center Making Wellness the Competitive Edge through Sultana Room Community Outreach Mezzanine Level Discover new ways of developing Jewish community events that connect in a contemporary way. Learn to design events that are relevant, inclusive and convenient. Chair: Linda Russin, New City, New York Moderator: Barak Hermann, CEO, JCCs of Greater Baltimore, Maryland

42 SUNDAY JCCs OF NORTH AMERICA Biennial 2018 Presenters: Dr. Susan Gross, Genetics MD, for Sema 4 Janice Weinman, CEO, Hadassah JCC Association Staff: Steve Becker

3:30 – 5:00 p.m. Forum 1.3: Convention Center Hopes and Dreams, Sparking Ideas through Innovation Room 204/205 For more than a decade, the Jewish Education Project has been Ballroom Level pioneering collaborative efforts to spark and spread innovations that expand the reach and increase the impact of Jewish education. This session will allow participants to begin that process for their JCC and provide the tools to continue the conversation back home. Chair: Stephen Kaufman, Houston, Texas Presenter: Dena Klein, Director, New Models (Leadership Initiatives), Jewish Education Project JCC Association Staff: Andy Paller, Yuliya Mazur

3:30 – 5:00 p.m. Forum 1.4: Convention Center Programming on Their Terms – Involving and Engaging Ballroom D Millennials: Creating Meaningful and Memorable Experiences in the New Jewish Landscape Discover new ways of developing Jewish community events that connect in a modern way. Learn to design events that are relevant, inclusive and convenient. Chair: Ruth Fletcher, Los Gatos, California Presenter: Danya Shults, Founder, ARQ JCC Association Staff: Michael Rowland, Ellen Gettinger

3:30 – 5:00 p.m. Forum 1.5: Convention Center JCCs as Architects of the Jewish Future River Bluff Room This session will use interactive experiences to explore new Mezzanine Level perspectives on finding meaning in being Jewish in the 21st century. Chair: Michael Gildenhorn, Bethesda, Maryland Presenter: Zack Bodner, CEO, Palo Alto JCC, California JCC Association Staff: Dr. David Ackerman

3:30 – 5:00 p.m. Forum 1.6: Convention Center iJews: Generational Change in Jewish Life Ballroom E Insights on how “Jewish” is evolving in America and what are the implications for us. Chair: Ann P. Kaufman, Houston, Texas Presenter: Alan Cooperman, Director of Religion Research, Pew Research Center JCC Association Staff: Michael Rowland

Memphis MAY 6-8 SUNDAY 43 3:30 – 5:00 p.m. Forum 1.7: Convention Center Using the Internet as a Front Door Ballroom B As our world becomes more impersonal, creating experiences that offer regular in-person connections becomes more impor- tant. Where does your JCC fit into this changing environment? Alana Newhouse, editor-in-chief of Tablet Magazine, will offer a larger perspective for us to debate. Bring your questions. Chair: Richard Frankoff, Las Vegas, Nevada Presenter: Alana Newhouse, Founder and Editor in Chief, Tablet Magazine JCC Association Staff: David Posner

3:30 – 5:00 p.m. Forum 1.8: Convention Center Great Facilities, Great Leaders Mississippi Room What are the necessary elements for JCC facilities to operate Mezzanine Level at peak performance? What are the responsibilities of JCC leaders to assure that those elements are in place? Michael Staenberg, an experienced leader across several JCCs, will reflect on those questions and others. Joining Michael are three JCC executives who have benefited from his leadership. Chair: Lynn Wittels, St. Louis, Missouri Presenters: Michael Staenberg, President, The Staenberg Group Mark Martin, Executive Director, Omaha JCC Michael Waldman, Executive Director, JCC of Greater St. Paul Area JCC Association Staff: Janet S. Elam

4:00 – 5:00 p.m. JWB Learning Session: Air Force Chief of Chaplains Convention Center Military Jewish Chaplain: Prophet, Priest and Politician Room 203 Ballroom Level Presenter: Brig. Gen. Steven A. Schaick, Chaplain, Deputy Chief of Chaplains, USAF

5:15 – 5:30 p.m. Separate Seating Mincha Services Sheraton Hotel Jackson Room

5:15 – 5:30 p.m. Mixed Seating Mincha Services Sheraton Hotel Chattanooga Room

44 SUNDAY JCCs OF NORTH AMERICA Biennial 2018 5:30 – 6:00 p.m. Buses to Host Event at Graceland Delegates MUST have Biennial Credentials to Enter the Event Buses leave from Main Street, in front of the Sheraton at the fountain near the corner of Main & Exchange.

6:00 – 10:00 p.m. Host Community Social Event and Dinner at Graceland The party, hosted by Memphis JCC includes a tour of the Graceland Mansion, as well as full access to Elvis: The Entertainer Career Museum, Presley Motors Automobile Museum, Icons: The Influence of Elvis Presley Exhibit, and Graceland Archives Experience.

There will be delicious food and drinks and it’s the perfect opportunity to catch up with old friends and make new ones!

10:15 – 10:45 p.m. Separate Seating Maariv Services Sheraton Hotel Jackson Room

10:15 – 10:45 p.m. Mixed Seating Maariv Services Sheraton Hotel Chattanooga Room

You must wear your Biennial credentials to enter all sessions and events.

Memphis MAY 6-8 SUNDAY 45 “As Jews in the diaspora, we are always seeking ways to create meaningful Jewish experiences and connections to Israel. This experience creates a sense of pride and community that our family will always cherish.”

ATHLETICS ARTS TRAVEL

Whether you’re a teen athlete, artist, or intrepid explorer, JCC Maccabi® has a vibrant and unique summer planned for you.

JCC Maccabi Games® Merage JCC, Orange County, CA August 5­–10, 2018 with JCC Maccabi ArtsFest® Our Olympic-style athletic event for Jewish teens 13-16 years old from around the world. Our 36th year and going strong!

JCC Maccabi ArtsFest® Alpert JCC of Long Beach, CA August 5­–10, 2018 with JCC Maccabi Games® Our amazing summer program for Jewish creative teens 12-17 years old from around the world. Work with professional artists in visual, performing & culinary arts, and collaborate on a Final ArtsFest Showcase in front of all of JCC Maccabi®.

JCC Maccabi Israel® A trip for every perspective jccmaccabiisrael.org Experience the culture, history, and people of Israel with other Jewish teens from across North America. Open your eyes, minds, and hearts with our unique itineraries.

Discover jccmaccabi.org

46 JCCs OF NORTH AMERICA Biennial 2018 MONDAY, MAY 7

6:30 a.m. Run Around Memphis Meet in lobby of Sheraton Hotel JCC Association Staff: Steve Becker

6:30 – 7:30 a.m. Early Morning Fitness: LaBlast Fitness Class Sheraton Hotel Learn all the dances you see on “Dancing with the Stars,” Nashville Room completely partner-free! You will be taught things you have never learned before, even if you are a seasoned fitness or dance professional! The class frees, builds and unleashes the dancer within. LaBlast is structured and easy to learn, but flexible enough for creativity. Don’t miss your chance to “dance like a star, and workout in disguise!” Instructor: Louis Van Amstel, CEO, LaBlast Fitness, professional dancer and choreographer who appears on “Dancing with the Stars”

7:00 – 7:45 a.m. Separate Seating Shacharit Services Sheraton Hotel Jackson Room

7:00 – 7:45 a.m. Mixed Seating Shacharit Services Sheraton Hotel Chattanooga Room

7:00 – 8:15 a.m. Navigating the New Global Landscape – Breakfast Sheraton Hotel (open to everyone) Heritage Ballroom III The landscape of our world is changing. Political, economic and social crises are threatening to tear apart the delicate fabric of many societies. What is the role of JCCs in addressing these challenges? What is their role in building community and more specifically in building community resilience? Chair: Shirley Solomon, Boca Raton, Florida JCC Global and JCC Association Board Member Presenters: Yulia Karchevskaya, Director of Jewish Renewal, JDC, Moscow, Russia Danny Wulfovich, Vice President, CDI, Mexico Avi Hachuel, Executive Director, Rosh Pina Community Center, Israel Staff: Smadar Bar Akiva, Executive Director, JCC Global

7:00 – 8:30 a.m. Convention-Wide Continental Breakfast in the Convention Center Exhibit Hall Southwest Hall Please support our vendors. Ballroom Level

7:15 – 8:15 a.m. Esther Leah Ritz Emerging JCC Leaders Institute Sheraton Hotel Networking Breakfast (by invitation) Heritage Ballroom I Why is it critical to infuse new ideas and new leadership into our JCCs? How can I make an impact in my own community?

Memphis MAY 6-8 MONDAY 47 Co-chairs: Jeff Tuvlin, JCC of Louisville, Kentucky Paul Gillis, Staenberg-Loup JCC, Denver, Colorado JCC Association Staff: Dori Denelle, Andy Paller

7:15 – 8:15 a.m. Strengthening your Community through Tikkun Olam: Sheraton Hotel A Jewish Lens Heritage Ballroom II We will use a Jewish lens to think deeply about how we want to share the responsibility of repairing our world. Together we will study and have a dialogue on the ways that we can and should be messengers of divine purpose in the world. Presenter: Mark Horowitz, Vice President, Director of SHEVA Center, JCC Association

7:15 – 8:15 a.m. LGBTQ Networking Breakfast Sheraton Hotel Natchez Room

7:30 a.m. – 5:30 p.m. Registration Desk Open Convention Center Ballroom Foyer

7:45 – 8:30 a.m. JWB Breakfast and D’var Torah: Love Me Tender Sheraton Hotel Heritage Ballroom IV

8:30 – 10:00 a.m. Plenary 2 Convention Center Ballroom A Chair: Kara Bierman, 2018 Biennial Committee Chair

Recognizing Esther Leah Ritz Emerging JCC Leaders Jeffrey Tuvlin and Paul Gillis, Co-chairs, Esther Leah Ritz Emerging JCC Leaders

Keynote As a Driven Leaf – Israel in the Mind of North America Israel has the power to inspire people in large and small ways. Meet some faces of Israel that may be new to you and tell a story that is perhaps different than the one told in the news media. Moderator: Professor Gil Troy, author, The Zionist Ideas: Visions for the Jewish Homeland—Then, Now, Tomorrow, historian, political commentator Presenters: S eth Siegel, author, Let There Be Water, serial entrepreneur, water activist Dr. Einat Wilf, author, Telling Our Story: Recent Essays on Zionism, the Middle East, and the Path to Peace, educator, Israeli politician

JCC Association Staff: Robin Ballin, Leah Garber

48 MONDAY JCCs OF NORTH AMERICA Biennial 2018 8:45 – 10:15 a.m. JWB Learning Session: Priest: Ritual Roles Sheraton Hotel Heritage Ballroom IV “Finding Your Rabbinic Voice in the Military” Presenter: Maj. Reuben Livingstone, Rabbi Group Breakout Discussion What does it mean to be a Jewish Chaplain at your rank? What does it mean to be a Jewish Chaplain at your VA? Report Out

10:00 – 10:45 a.m. Refreshment Break in the Exhibit Hall Convention Center Visit our vendors and enjoy the music of Larkin Cohen Bryant Southwest Hall and Jim Turpin. Ballroom Level Photo Ops with Your Delegation

10:45 a.m. – 12:15 p.m. Forums: As a Driven Leaf – Israel in the Mind of North America

10:45 a.m. – 12:15 p.m. Forum 2.1: Convention Center Modeling Israel Connections Ballroom C Join us for a Zionist Salon and meaningful, constructive, non- partisan discussion about what Israel and Zionism mean. Chair: Zack Bodner, CEO, Palo Alto JCC, California Presenter: Professor Gil Troy, historian, author, educator JCC Association Staff: Dr. David Ackerman

10:45 a.m. – 12:15 p.m. Forum 2.2: Convention Center The Power of Water: How Israel’s Remarkable Story Ballroom D Can Inspire Your Community Learn about Israel’s incredible achievements and how you can share them to engage your JCC members with Israel. Chair: Phil Schatten, New York, New York Presenter: Seth Siegel, businessman, author, activist JCC Association Staff: Liran Shosoyev

10:45 a.m. – 12:15 p.m. Forum 2.3: Convention Center What Do We Mean When We Say a “Jewish State”? Ballroom E From the United Nations to the media, and from academia to international NGOs, the attacks on Israel’s legitimacy as the nation-state of the Jewish people are growing. To win this war of words, Israel’s defenders must be able to clearly explain the ideas and circumstances that led to the creation of modern Israel and underpin its existence today. Chair: Harriet Blank, New Hope, Pennsylvania Presenter: Dr. Einat Wilf, Israeli politician, author, educator JCC Association Staff: Janet S. Elam

Memphis MAY 6-8 MONDAY 49 10:45 a.m. – 12:15 p.m. Forum 2.4: Convention Center Commercial and Military Hackers, Beware! Cotton Row Room The world is full of cyber-criminals—thieves of personal Mezzanine Level identities and financial information, or hackers who wish to reveal state or business secrets. In July 2014, during Operation Protective Edge, several Israeli commercial, news and state- official websites were hacked as part of the fight against the State of Israel. Such cases were a reminder of the important role of cyber-security. As the world becomes increasingly dependent on technology, the role of these cyber security specialists is becoming exponentially more important. Chair: Rick Nelson, Richmond, Virginia Presenter: Professor Yuval Elovici, Ben-Gurion University of the Negev JCC Association Staff: Bob Kimsal

10:45 a.m. – 12:15 p.m. Forum 2.5: Convention Center Jewish Peoplehood – What Does It Mean in Today’s World? Steamboat Room In a post-modern era that sanctifies individualism and Mezzanine Level self-fulfillment, is it time to realize that the Jewish People is an anachronistic concept? Or, are Jews worldwide still bound by vibrant, meaningful and long-lasting ties? Chair: Larry Magid, Roslyn, New York Presenter: Avraham Infeld, President Emeritus of Hillel, educator, author JCC Association Staff: Yuliya Mazur

10:45 a.m. – 12:15 p.m. Forum 2.6: Convention Center My Great (and short) Great Grandfather and the Miracle Ballroom B of the Revival of the Hebrew Language Gil Hovav, Israeli author and publisher, reveals the real story of the revival of the Hebrew language, from a personal point of view. The man who revived it almost single-handedly was his great grandfather, Eliezer Ben Yehuda, one of the founding fathers of Zionism. Gil has also played a major role in changing Israeli cuisine from one of basic traditional foods to one of enviable gourmet dining and will be happy to entertain questions about the Israeli food scene. Chair: Shirley Solomon, Boca Raton, Florida Presenter: Gil Hovav, Food Expert, Chef, Author and Publisher JCC Association Staff: Shlomo Schwartz

10:45 a.m. – 12:15 p.m. Forum 2.7: Convention Center Tikkun Olam – Past the “Aid Festival” Sultana Room For 17 years IsraAID has been performing search and rescue, Mezzanine Level purifying water, providing emergency medical assistance, and walking victims of trauma back to psychological health in dozens of disaster-hit countries. Learn more about their repair-the-world mission that strives to address the changing needs of people as they move from crisis to stability.

50 MONDAY JCCs OF NORTH AMERICA Biennial 2018 Chair: Adrienne Matros, Newport Coast, California Presenter: Nevonel Glick, Co- CEO, IsraAID JCC Association Staff: David Posner

10:45 a.m. – 12:15 p.m. JWB Learning Session: Army Chief of Chaplains Address Convention Center Balancing Roles River Bluff Room Mezzanine Level Presenter: Maj. Gen. Paul K. Hurley, Army Chief of Chaplains

12:15 – 1:45 p.m. JCC Global: Amitim 2.0 Fellows A Global Leadership Convention Center Network Lunch (by invitation) Ballroom E With 50 JCCs implementing 18 global projects, this program brings Jewish peoplehood to JCCs across the world. Time to network and learn from peers. Chair: Gary Makowsky, JCC Global Amitim-Fellow, Memphis JCC, Tennessee Staff: Smadar Bar Akiva, Executive Director, JCC Global

12:15 – 2:00 p.m. Convention-Wide Buffet Lunch in the Exhibit Hall Convention Center Last chance to visit our vendors. Southwest Hall Ballroom Level

12:15 – 1:45 p.m. Esther Leah Ritz Emerging JCC Leaders Institute Seminar Convention Center and Lunch (by invitation) Room 204/205 Kadimah! How Can We Move Forward to Effect Real Ballroom Level Change in our JCCs? Why is it critical to infuse new ideas and new leadership into our JCCs? How can I make an impact in my own community?

Co-Chairs: Jeff Tuvlin, JCC of Louisville, Kentucky Paul Gillis, Staenberg-Loup JCC, Denver, Colorado Presenter: Barry Finestone, CEO Jim Joseph Foundation JCC Association Staff: Dori Denelle, Andy Paller

12:15 – 1:45 p.m. Merrin Fellows Seminar and Lunch Convention Center Ballroom D JCC Association Staff: Joy Brand-Richardson, Sarah

12:45 –1:45 p.m. Photo Ops with Your Delegates in the Exhibit Hall Convention Center Southwest Hall Ballroom Level

1:00 – 1:45 p.m. JCC Maccabi Committee Meeting (by invitation) Convention Center Ballroom B

Memphis MAY 6-8 MONDAY 51 1:00 – 2:00 p.m. JWB Breakout by Branch of Service Convention Center Army: Mississippi Room, Mezzanine Level Navy: Room 203, Ballroom Level Air Force: River Bluff Room, Mezzanine Level VA: Chickasaw Room, Mezzanine Level

1:15 – 2:00 p.m. Annual Amuta General Assembly (by invitation) Convention Center Cotton Row JCC Association Staff: Leah Garber Mezzanine Level

2:00 – 3:15 p.m. JWB Learning Session: Navy Chief of Chaplains Address: Convention Center The Chaplain as Prophet Room 203 Ballroom Level Presenter: Rear Adm. Margaret Kibben, Navy Chief of Chaplains

2:00 – 3:30 p.m. Plenary 3 Convention Center Ballroom A Chair: Kara Bierman, 2018 Biennial Chair

How I Connected the Dots between the JCC and JWB Lieutenant Commander Dr. Loretta Stein, United States Navy

Celebrating Long-Lasting Partnerships Introduction: Lisa Brill, JCC Association Centennial Chair Presenter: Becki B. Cedrone, Director, Community Marketing, The Coca-Cola Company

Keynote Building Partnerships and Collaborations: Matchmaker, Matchmaker – Make Me a Match. A Conversation with Foundation Leaders Learn how to collaborate effectively in the complex ecosystem of the donor-funder relationship so that you meet the requirements of your funder while creating programming to effect change in your community. Moderator: Doron Krakow, President and CEO, JCC Association Presenters: Lisa Eisen: Vice President, Charles and Lynn Schusterman Family Foundation Barry Finestone: President and CEO, Jim Joseph Foundation

JCC Association Staff: Robin Ballin

3:30 – 3:45 p.m. Separate Seating Mincha Services Sheraton Hotel Jackson Room

3:30 – 3:45 p.m. Mixed Seating Mincha Services Sheraton Hotel Chattanooga Room

52 MONDAY JCCs OF NORTH AMERICA Biennial 2018 3:45 – 5:15 p.m. Forums: Building Partnerships and Collaborations Convention Center Room 204/205 Forum 3.1: Teen Leadership for a Better World Ballroom Level The staff from Bridge Builders, an exciting Memphis-based youth leadership program for social change, will share activities, lessons learned, and advice for practitioners and organizational leaders who seek to build authentic youth leadership that betters their world. Chair: Ken Steinberg: Memphis, Tennessee Presenters: Dana Wilson, Vice President of Bridge Builders, BRIDGES Mahal Burr, Coordinator of Bridge Builders, CHANGE Alex Middleton, Curriculum and Training Coordinator, Bridge Builders JCC Association Staff: David Posner

3:45 – 5:15 p.m. Forum 3.2: Convention Center Finding Home: The Dilemma of Belonging Mississippi Room Indian-Jewish artist Siona Benjamin will discuss how she uses Mezzanine Level her art to engage JCC communities and invite deep conversations about what it means to belong. We will explore how JCCs are the place to belong, no matter which way you choose to be part of your Jewish community. Additionally, joined by Memphis JCC’s Arts and Culture director Marcy Stagner, we will talk about how arts and culture programming uniquely celebrates our large open tent, and lays the foundations for our extended communities to engage and partner with us. Chair: Lisie Gottdenker, Bethesda, Maryland Presenters: Siona Benjamin, Artist Marcy Stagner, Program Director for Cultural Arts and Adult Services, Memphis JCC JCC Association Staff: Randy Lutterman

3:45 – 5:15 p.m. Forum 3.3: Convention Center Day Camp, the Next “Big Thing” for Jewish Philanthropists? Ballroom B At this interactive panel session, you’ll hear from leaders of foundations already deeply committed to informal Jewish experiences but not yet captivated by Jewish day camp as a game-changing investment. Come hear what meaningful engagement looks like to them, what successful return on their investment would look like for a day camp, and what JCCs can do—starting this summer—to maximize the impact of the Jewish day camp experience for families. Chair: Thom Mandel, Akron, Ohio Moderator: Steve Engel, CEO of Tamarack Camps

Memphis MAY 6-8 MONDAY 53 Presenters: Barry Finestone, President and CEO, Jim Joseph Foundation Harlene Winnick Appelman, Executive Director, Covenant Foundation Mark Gold, Director, JCamp180, a program of the Harold Grinspoon Foundation JCC Association Staff: Aaron Greenberg, Jodi Sperling

3:45 – 5:15 p.m. Forum 3.4: Convention Center Modifying the DNA: 21st Century Communities Sultana Room This interactive session will explore how to update the Mezzanine Level principles of community building to reflect and take advantage of the changes in today’s world. Chair: Lisa Brill, Atlanta, Georgia Presenter: Danya Shults, Founder, ARQ JCC Association Staff: Dr. David Ackerman, Ellen Gettinger

3:45 – 5:15 p.m. Forum 3.5: Convention Center Family Engagement – Keeping our Children Safe Ballroom E The Jewish community is not immune from the disturbing occurrences of sexual abuse of children in youth-serving organizations. Join us for an important conversation about proactively engaging families and protecting our children. Chair: Andy Eisenberg, Boston, Massachusetts Moderator: Joshua Avedon, Co-founder and CEO, Jumpstart Labs Presenters: Shira Berkovits, Founder and CEO, Sacred Spaces Rochel Leah Bernstein-Deitcher, Founder, Child Safety Pledge Adam Rosenberg, CEO, Baltimore Child Abuse Center JCC Association Staff: Mark Horowitz, Mackenzie Noda

3:45 – 5:15 p.m. Forum 3.6: Convention Center Jewish Peoplehood: from Paradigm to Practice Ballroom D "Alone we can do so little; together we can do so much."— Helen Keller. In today’s world, collaborating across the seas empowers and inspires. Come meet JCC Global leaders from around the world and learn how global JCC partnerships can enhance your mission and practice. We highly recommend you attend Avraham Infield’s presentation (Forum 2.5) as an introduction to the concepts of Jewish peoplehood, which are the premise of this session. Chair: Mark Ramer, JCC Global President and JCC Association Board Member

Presenters: Lia Amram, Board Member, Lisbon Jewish Community, Portugal Aviad Friedman, Chair, Israel Association of Community Centers (IACC), Israel

54 MONDAY JCCs OF NORTH AMERICA Biennial 2018 Avi Hachuel, Executive Director, Rosh Pina Community Center, Israel Monica Kibrit, Amitim-Fellow; Vice President of CDI Mexico Dan Bernstein, JCC Global Amitim-Fellow, CEO, Merage JCC of Orange County, California Samantha Cohen, JCC Global Amitim-Fellow, Associate Executive Director, Merage JCC of Orange County, California Adrienne Matros, JCC Global Amitim-Fellow, Board Member, Merage JCC of Orange County, California Wendy Stark, JCC Global Amitim-Fellow, Board Member, Merage JCC of Orange County, California Jonathan Ornstein, Amitim-Fellow, Executive Director, JCC Krakow, Poland Aron Schuster, Deputy Director, ZWST, Frankfurt, Germany JCC Global Staff: Smadar Bar Akiva, Executive Director JCC Association Staff: Leah Garber

3:45 – 5:15 p.m. Forum 3.7: Convention Center An Under-Used Resource: Engaging Boomers as Volunteers Ballroom C and More Active Program Participants Volunteering can be a natural next step for engaging adults, including empty nesters and recent retirees, in meaningful ways while also providing needed services. AARP has successfully engaged almost 60,000 volunteers across the country, leveraging extensive data on the demographics, interests, needs and activities of the senior population. JCC MetroWest’s volunteer program is a vehicle to engage active seniors and ensure that they continue to feel relevant and connected after retirement. And collaborating with many outside agencies allows the JCC to provide a myriad of programs and services with relatively no JCC funding. Participants in this interactive session will learn about AARP and JCC successes and begin to develop an action plan for their JCC. Chair: Sue Strait, Milwaukee, Wisconsin Presenters: Megan Stevens Hookey, Vice President, Office of Volunteerism Services, AARP Sharon Gordon, Chief Program Officer, JCC MetroWest, West Orange, New Jersey JCC Association Staff: Andy Paller, Yuliya Mazur

3:45 – 5:15 p.m. Forum 3.8: Convention Center Made in Detroit: Partners in Jewish Community Steamboat Room (pre–registration required) Mezzanine Level This session describes how the Detroit JCC used the chevruta, or learning partners, model to bridge the religious divide in its community. Chair: Carol Weintraub-Fogel, West Bloomfield, Michigan Presenters: Gary Torgow, Chairman, Chemical Bank, Founder, Partners Detroit

Memphis MAY 6-8 MONDAY 55 Rabbi Bentzy Schechter, Director, Partners Detroit Mark A. Lit, President, MJL Associates JCC Association Staff: Dr. David Ackerman and Leah Garber

3:45 – 5:15 p.m. JWB Team Building Convention Center Room 203 Ballroom Level

5:30 – 7:00 p.m. JWB Dinner: Paying Homage to the King (off site) Meet at Sheraton Hotel lobby

Optional Walking Tour of Downtown Memphis hosted by Memphis JCC Meet at fountain outside of the Sheraton Hotel

Join local historian Jimmy Ogle on a walking tour of Memphis’s Pinch District, the oldest part of the city and the center of Memphis’ Jewish community from the 1890's to the 1930's. Tour starts at 5:30 p.m. and will last about 45 minutes.

Blues Foundation Museum Open to Delegates hosted by Memphis JCC (must have Biennial Credentials to enter) 421 South Main St., Memphis

Visit the Blues Hall of Fame Museum between 5 and 7 p.m. Opened in May of 2015, the Blues Hall of Fame Museum is a Memphis gem for both serious blues fans and casual visitors. With robust exhibits and in-depth history, the museum exposes, educates, and entertains visitors with all that is blues culture while highlighting over 400 inductees in five key categories: Performer, Individual, Album, Single, and Literature.

7:30 p.m. Dinner and Evening On Your Own or with Your Delegations JCC Global Delegates join JCC community dinners (shared cost)

7:45 – 8:00 p.m. Separate Seating Maariv Services Sheraton Hotel Jackson Room

7:45 – 8:00 p.m. Mixed Seating Maariv Services Sheraton Hotel Chattanooga Room

7:45 – 11:00 p.m. JWB Plenum Sheraton Hotel, Memphis Room

56 MONDAY JCCs OF NORTH AMERICA Biennial 2018 a signature program of JCC Association of North America Innovation in Early Childhood Jewish Education & Engagement

Sheva Center program offerings include: • Sheva Learning Communities • Sheva Center Leadership Institute for Early Childhood Educators • Consultations with Sheva Center Faculty • New Directors Seminar & Learning Cohort • ECE Leadership Seminar in Israel • Sheva Center Family Engagement Initiative • Sheva Talks Video Series • Sheva Educators Forum • Becoming a Soulful Parent Program • Discover CATCH: Early Childhood

Memphis MAY 6-8 57 TUESDAY, MAY 8

6:30 a.m. Run Around Memphis Meet in Sheraton Hotel Lobby JCC Association Staff: Steve Becker

6:30 – 7:30 a.m. Early Morning Fitness: Memphis JCC Boot Camp Class Sheraton Hotel A class that mixes traditional calisthenics and body weight Nashville Room exercises with interval and strength training­. A great workout! Instructor: Kate Richards, Group Exercise Instructor, Creator of Memphis JCC’s J-Fit program

7:00 a.m. – 4:30 p.m. Registration Convention Center Ballroom Foyer

7:00 – 7:30 a.m. Separate Seating Shacharit Services Sheraton Hotel Jackson Room

7:00 – 7:30 a.m. Mixed Seating Shacharit Services Sheraton Hotel Chattanooga Room

7:00 – 8:15 a.m. Presidents & Execs Seminar and Breakfast (by invitation) Sheraton Hotel A Conversation with JCC Association Leaders Heritage Ballroom I-III An opportunity to meet with Gary Jacobs, Incoming Chair of JCC Association of North America, and Doron Krakow, president and CEO, to discuss the roles of JCCs and JCC Association and the future of Jewish life in North America. Chair: Steve Seiden, Outgoing Chair, JCC Association Presenters: Gary Jacobs, Incoming Chair, JCC Association Doron Krakow, President and CEO, JCC Association JCC Association Staff: Janet S. Elam

7:00 – 8:30 a.m. Convention-Wide Continental Breakfast Convention Center Start your day right with the music of Eric Hughes Ballroom Foyer

7:45 – 8:45 a.m. JWB Breakfast by Movement – My Rabbinic Movement Sheraton Hotel Reform: Oxford Room Conservative: Gatlinburg Room Orthodox: Knoxville Room

8:30 – 10:00 a.m. Seminars: Best Practices and Programs

Convention Center Seminar 1: Chickasaw Room Building a Culture of JCC Maccabi at your JCC – the Mezzanine Level Opportunity and Impact in Both Traveling and hosting Years Join us to learn more about JCC Maccabi, the largest gathering of Jewish teens in the world. Recent host communities will share their experiences, as well as their expertise on what it

58 TUESDAY JCCs OF NORTH AMERICA Biennial 2018 takes to identify and develop new programs and convert JCC Maccabi donors and community partners into sustainable relationships. We will have meaningful conversations about the “five unbreakable truths” of JCC Maccabi. You will leave this session understanding the value proposition of this unique program, and wanting to deepen the JCC Maccabi culture in your communities. Chair: Amy Rosenberg, Boca Raton, Florida Presenters: Betzy Weinblatt-Lynch, Chief Executive Officer, Lawrence Family JCC of San Diego – Jacobs Family Campus Samantha Cohen, Associate Executive Director & Vice President of Program Services, Merage JCC of Orange, California Lenny Dubin, Chair, Operations and Support Team, JCC Maccabi, JCC Association, Houston, Texas JCC Association Staff: Randy Lutterman, Jordan Zarin Lanczycki

Convention Center Seminar 2: Ballroom C Givers and Takers: Corporate Social Responsibility and its Impact on the Non-Profit Community The goals of this session, whose audience includes senior leaders and business- and corporation-owners, are to understand why social responsibility is important as a core value of many businesses and corporations, and how JCCs can access these companies as partners in serving the community. Chair: Donald W. Brodsky, Houston, Texas Presenters: Neil J. Gibson, Vice President of Corporate Communications, FedEx Services Beck i B. Cedrone, Director, Community Marketing, The Coca-Cola Company JCC Association Staff: David Posner

Convention Center Seminar 3: Cotton Row Room How Capital Campaigns Can Build Long-Term Relationships Mezzanine Level Fundraising consultant David Valinsky and two JCC teams will present capital campaigns and discuss how they were leveraged for successful, ongoing relationships with donors. Chair: Howard Jacobson, Prairie Village, Kansas Moderator: David Valinsky, David Valinsky Associates Presenters: Heidi Brodsky, Board Chair, Bender Family JCC, Rockville, Maryland Michael Feinstein, CEO, Bender Family JCC, Rockville, Maryland Bruce Fink, President, JCC of Greater St. Paul Area, Minnesota Michael Waldman, Executive Director, JCC of Greater St. Paul Area, Minnesota David Yaffe, President- Elect, JCC of Northern Virginia Jeff Dannick, Executive Director, JCC of Northern Virginia JCC Association Staff: Lisa Zbar

Memphis MAY 6-8 TUESDAY 59 Convention Center Seminar 4: River Bluff Room Beyond the Boardroom: A Board Member’s Role Mezzanine Level What is a JCC board member’s role out in the community? How do you represent the JCC when you may be serving on other boards? Can you support your JCC yet not always wear that JCC hat? Learn how to navigate this sometimes sticky path. Chair: Paula L. Sidman, Boston, Massachusetts Presenter: Anna Holtzclaw, Principal, The Holtzclaw Group JCC Association Staff: David Posner, Dori Denelle

Convention Center Seminar 5: Sultana Room Safety Matters Every Day: How Proactive JCCs Are Building Mezzanine Level an Active Culture of Safety We’re all committed to safety. But it sometimes doesn’t get prioritized until there’s an incident. These incidents impact your reputation, staff morale and budget. That’s why JCC Association and Redwoods have been working together with JCCs on a year-long study to explore how we can make safety a central part of our organizational cultures. Come and hear about what we’ve learned, and then let’s discuss ways we can all put this learning into action. Chair: Joyce Goldstein, Essex Fells, New Jersey Moderator: Dan Norber, Chief Data Officer, The Redwoods Group Presenters: Jill Madsen, CEO Jewish Federation, JCC Executive Director, Charlotte & Dick Levin JCC, Durham, North Carolina Jeffrey Rips, Executive Director, Barbara and Ray Alpert JCC, Long Beach, CA Jim Sluyter, CEO and President, JCC of Greater Kansas City, Kansas JCC Association Staff: Robin Ballin, Shlomo Schwartz

Convention Center Seminar 6: Ballroom D JCC Day Camps as Community Builders and Identity Builders We know that camps have the potential to do amazing things for campers and staff, and that our JCC camps are so much more than sources of financial support. This session will focus on how to use camp as a model for engagement to position our JCCs as hubs of community, cultivate leadership throughout every experience, provide innovative programming in order to respond to community needs and maximize the social return on our investment. We often look at camps as core business because of the potential financial return, but how do we also think about our camps as core business to mission? We can’t afford not to run great camps, because the social return is off the charts! Chair: Suzanne Tucker, Westfield, New Jersey Presenters: Michael Soberman, Senior Educational Consultant, iCenter for Israel Education

60 TUESDAY JCCs OF NORTH AMERICA Biennial 2018 Andrew Levy, Executive Director, Schwartz/Reisman Centre & Prosserman JCC. Toronto, Ontario Jennifer Mamlet, Executive Director, JCC of Central New Jersey, Scotch Plains, New Jersey JCC Association Staff: Aaron Greenberg, Jodi Sperling

Convention Center Seminar 7: Ballroom E Wellness: What You Need to Know to Remain Competitive Against Boutique Clubs and Studios What is a boutique club or studio? Why is the model so attractive to millennials? How do JCCs compete in this new market? Learn from JCCs tapping into this market—they will share their programs with you. Chair: David Peltz, Toronto, Ontario Presenters: Frank Guengerich, COO, WTS International, Inc. Scott Erlich, Executive Director, David Posnack JCC, Davie, Florida David Kirschtel, Executive Director, JCC Rockland, West Nyack, New York JCC Association Staff: Steve Becker

Convention Center Seminar 8: Room 204/205 Out of the Box Ways to Engage Families Ballroom Level At the heart of our work in JCCs, especially in our early childhood centers, is nurturing collaborative partnerships with families. In order to inspire families on their journeys in this complex 21st century, we need to imagine new ways and create new opportunities to bring them into our communities. Come and hear some new, cutting-edge ideas that will help you on your journey. Chair: Ruth Fletcher, Los Gatos, California Presenters: Mark Sokoll, CEO, JCC Family Initiative, JCCs of Greater Boston, Newton, Massachusetts Jeanne Lovy, Vice President and Director, JCC Family Initiative, JCCs of Greater Boston, Newton, Massachusetts Leonard Petlach, Executive Director, Kingsbay Y- JCC, Brooklyn, NY Caryn Roman, Site Director, Fort Greene & Clinton Hill, JCC Brooklyn: A Project of Kings Bay Y-JCC Jonathan Lev, Executive Director, Boulder JCC, Colorado JCC Association Staff: Mark Horowitz, Mackenzie Noda

9:15 – 10:15 a.m. JWB Learning Session: Convention Center Finding and Using Your Prophetic Voice Room 203 Ballroom Level Presenter: Rabbi Brett Oxman

10:15 – 11:45 a.m. Forums: Engagement: Pushing the Boundaries

Memphis MAY 6-8 TUESDAY 61 Convention Center Forum 4.1: Room 204/205 What Makes Them Join? Ballroom Level In this session, you’ll discover the U.S. Navy’s research insights into attracting the millennial and Gen Z and what it can mean for your JCC. Chair: Jerome Makowsky, Memphis, Tennessee Presenter: Ken Dowling, Global Client Lead—The Navy Partnership & Managing Director, Young & Rubicam Memphis JCC Association Staff: Michael Rowland

10:15 – 11:45 a.m. Forum 4.2: Convention Center Understanding Generation Z: The Generation Who will Ballroom E Save Us All? Today’s teenagers are known by many names, including the Selfie Generation and iGeneration, both of which connote negative and narcissistic characteristics. While some of these attributes may be accurate, they fail to capture the complexity and paradox of a generation of youth who are abundantly committed and equipped to bring about positive change. This session will look at the tensions inherent in actively engaging Jewish teenagers, by providing a better understanding of who they are and what they need. It will also provide helpful tips to JCCs on how to engage Jewish teens in meaningful ways today and tomorrow. Chair: Craig Weiss, Memphis, Tennessee Presenters: David Bryfman, Chief Innovation Officer, Jewish Education Project Susan Wachsstock, Director, New York Teen Initiative, Jewish Education Project JCC Association Staff: Randy Lutterman, Joy Brand-Richardson

10:15 – 11:45 a.m. Forum 4.3: Convention Center The Importance of Planned Giving: Starting and Cotton Row Room Growing a Program Mezzanine Level This session will introduce planned giving, and illustrate vehicles that enable donors to provide generously in the present and for the future using donor-centered transactions that are often part of tax, investment and estate planning. Chair: Phyllis Tabachnick, Chicago, Illinois Presenter: Neal P. Myerberg, Consultant—Myerberg Philanthropic Advisors, Lecturer—Planned Giving at Columbia University in the City of New York JCC Association Staff: Lisa Zbar

10:15 – 11:45 a.m. Forum 4.4: Convention Center Using Facebook to Bring People to the JCC Ballroom C With more than 2 billion users around the world, Facebook is the world’s largest social media platform, connecting people to each other and the organizations they care about. With the mission of giving people the power to build community, Facebook can help you create supportive digital spaces for

62 TUESDAY JCCs OF NORTH AMERICA Biennial 2018 your members and supporters. Building on the rich history of JCCs serving as the cornerstones of Jewish communities across North America, come learn about the power of Facebook groups to help you build a digital community without walls. Chair: Cheryl Fishbein, New York, New York Presenter: Nona Jones: Strategic Partner Manager, Communities, Facebook JCC Association Staff: Morgan Weiss

Convention Center Forum 4.5: Ballroom D The Power of Engaging Children at JCC Day Camp and Why It Holds the Key to the Future Day camp has the potential to impact the lives of thousands of campers and staff, as an ideal gateway to year-round engagement of children and their families. Day camp is more essential to the education of every Generation Z child, teen and young adult than ever before. Understand the exciting opportunities that are ahead and confront the challenges and brutal truths that we must overcome to maximize return on investment for our day camp programs. The world is changing quickly, and JCCs should be equipped to prepare campers and staff for this uncertain future. These individuals will be leading our JCCs and Jewish communities before we know it. YOU hold the key! Chair: David Wax, La Jolla, California Presenters: Tom Rosenberg, CEO American Camp Association Jeremy Fingerman, CEO Foundation for Jewish Camp JCC Association Staff: Aaron Greenberg, Jodi Sperling

Convention Center Forum 4.6: Mississippi Room LGBTQ, Voices from the Field: Conversations on LGBTQ Mezzanine Level Inclusion at JCCs Join a panel of JCC lay leaders and professionals from around the country who have implemented changes to their JCCs’ programs, policies and cultures to become more LGBTQ-inclusive. Participants will be able to hear about their challenges and successes, as well as ask questions that address their hopes and concerns about bringing this conversation back to their home communities. Chair: Joan Swartz, Austin Texas Presenters: Daniel Bahner, National Director of Education and Training, Nice Jewish Boys Boston Coordinator, Keshet Brian Schreiber, President and CEO, JCC of Greater Pittsburgh, Pennsylvania Gayle Waxman, Executive Director, Rose and Max Rady Jewish Community Centre, Winnipeg, Manitoba Jessica Whitehill, Board President, Asheville JCC, North Carolina JCC Association Staff: Joy Brand-Richardson

Memphis MAY 6-8 TUESDAY 63 Convention Center Forum 4.7: Sultana Room Everyone’s at the J: Inclusion and Special Needs Mezzanine Level This session will explore ways your JCC can become a center for everyone, and why that makes it stronger. Chair: Judith Lieberman, Morristown, New Jersey Presenter: Liviya Mendelson, Manager of Accessibility and Inclusion, Miles Nadal Jewish Community Centre; Director of Accessibility and Inclusion, UJA Federation of greater Toronto JCC Association Staff: Dr. David Ackerman

10:15 – 11:45 a.m. JCC Association New Board Orientation Convention Center River Bluff Room Chair: Gary Jacobs, La Jolla, California Mezzanine Level JCC Association Staff: Dori Denelle, Yael Lubofsky

10:30 – 11:30 a.m. JWB Learning Session Convention Center The Military Officer as a Politician: Navigating and Room 203 Leading in a Large Bureaucracy Ballroom Level Presenter: Rear Adm. Margaret Klein, Dean, Naval War College

12:00 – 1:30 p.m. Convention-Wide Luncheon Convention Center Biennial Leadership and Program Awards Ballroom A/B Join us to honor the leaders who inspire us and the JCCs who have developed programs that will become models for the JCC Movement. Emcees: Jennifer Mamlet, Executive Director, JCC of Central New Jersey Todd Rockoff, President and CEO, Tucson JCC

JCC Association Board Election Stephen P. Seiden, Chair, JCC Association, Presiding

Nominating Committee Report: Paula L. Sidman, Chair, Governance Committee

Remarks: Gary E. Jacobs, Incoming Chair, JCC Association

JCC Association Staff: Robin Ballin

1:30 – 2:00 p.m. Photo Ops with Your Delegations and Awards Convention Center, outside plenary ballroom

1:45 – 2:45 p.m. Size of JCC Sharing Sessions Share with and learn from other lay and professional leadership from similar-size JCCs about best practices in board engagement, inside and outside of your boardrooms.

Convention Center Size of JCC—Sharing Sessions: Small JCCs Cotton Row Room Chair: Marc Merklin, Akron, Ohio Mezzanine Level JCC Association Staff: Alan Goldberg

64 TUESDAY JCCs OF NORTH AMERICA Biennial 2018 Convention Center Size of JCC – Sharing Sessions: Medium JCCs Ballroom E Chair: Suzanne Tucker, Westfield, New Jersey JCC Association Staff: Dori Denelle, Mark Horowitz

Convention Center Size of JCC – Sharing Sessions: Large JCCs Ballroom D Chair: Sue Strait, Milwaukee, Wisconsin JCC Association Staff: David Posner, Dr. David Ackerman

Convention Center Size of JCC – Sharing Sessions: Metro JCCs Ballroom C Chair: Eric Nislow, Baltimore, Maryland JCC Association Staff: Janet S. Elam, Leah Garber

Convention Center Merrin Fellows Seminar Room 203 Supporting LGBTQ Youth in 2018 and Beyond Ballroom Level The conversation around LGBTQ+ identity is moving at a rapid pace among our young people. Join Keshet for a discussion on the issues currently facing LGBTQ+ young people, while learning the best ways to support LGBTQ+ youth in your programs, especially in our current political moment. Presenter: Daniel Bahner, National Director of Education and Training, Nice Jewish Boys Boston Coordinator, Keshet JCC Association Staff: Joy Brand-Richardson and Sarah Hecht

1:45 – 3:00 p.m. JWB Seminar: Marketing to Gen X, Y and Z Convention Center Rooms 204/205 Presenter: Melanie Rivera, Account Supervisor, Young & Rubicam Ballroom Level

3:00 – 4:15 p.m. Plenary 4: Convention Center Ballroom A/B Chair: Kara Bierman, 2018 Biennial Committee Chair

2018 Biennial Highlights

Invitation to 2020 Biennial

Keynote: JTalks – Engagement and Community Building: Pushing the Boundaries What can you do to reach those who have drifted away and no longer have the JCC on their radar? Where is their onramp to Jewish life? Learn from these three inspiring presentations about new ways to reach out and connect. Master of Ceremonies: Mark Shapiro, CEO Harry and Rose Samson Family JCC, Milwaukee, Wisconsin Presenters: Nona Jones: Strategic Partner Manager, Communities, Facebook Jonathan Ornstein, CEO, JCC Krakow, Poland Archie Gottesman, founder, jewbelong.com JCC Association Staff: Robin Ballin, Randy Ellen Lutterman

4:30 p.m. Buses to National Civil Rights Museum Delegates MUST have Biennial Credentials to Enter the Museum

Memphis MAY 6-8 TUESDAY 65

Buses leave from Main Street, in front of the Sheraton at the fountain near the corner of Main & Exchange.

4:30 – 7:30 p.m. National Civil Rights Museum Join us for self-guided tours, closing program and reception Chair: Kara Bierman, Memphis, Tennessee Introduction: Ken Steinberg, Memphis, Tennessee Presenter: Rabbi Micah Greenstein, Sr. Rabbi, Temple Israel, Memphis, Tennessee and Member of Board of Directors of The National Civil Rights Museum Music: Eleanor Tallie JCC Association Staff: Robin Ballin, Yael Lubofsky

Biennial Concludes

7:50 p.m. Buses will return to Sheraton or drop off at Beale Street.

7:30 p.m. JWB Dinner (off site by invitation)

JCC Global Dinner (off site by invitation, shared cost)

JCC Association Board Dinner (off site by invitation)

9:30 – 10:00 p.m. Separate Seating Maariv Services Sheraton Hotel Jackson Room

9:30 – 10:00 p.m. Mixed Seating Maariv Services Sheraton Hotel Chattanooga Room

66 TUESDAY JCCs OF NORTH AMERICA Biennial 2018 jcca.me learn, share, grow

OUR VERY OWN TREE OF KNOWLEDGE JCCA.me is the knowledge-sharing platform for your JCC professionals. Packed with thousands of reports, templates, archived webinars and articles, JCCA.me has the latest resources and curated knowledge to help you tackle whatever project your JCC is working on. Documents, presentations and tools shared at this event will be available on jcca.me.

Memphis MAY 6-8 67 WEDNESDAY, MAY 9

8:30 – 10:00 a.m. JCC Association Board Meeting & Breakfast Sheraton Hotel (by invitation) Heritage Ballroom I/II Chair: Gary E. Jacobs, La Jolla, California

8:30 – 10:30 a.m. Merrin Fellows Seminar (by invitation) Sheraton Hotel Happy Teens mean Healthy JCCs Heritage Ballroom IV This session will look closely at what outcomes we are pursuing as we seek to engage Jewish teenagers today. We will explore together what it means to create Jewish experiences for our teens that contribute to their happiness, health and success. We will also examine and discuss recent data from the largest Jewish teen survey ever administered, to better understand what our work should look like today to ensure that we continue to provide high-quality and resonant experiences for our teens.

Presenters: David Bryfman, Chief Innovation Office, Jewish Education Project Susan Wachsstock, Director, New York Teen Initiative, Jewish Education Project

JCC Association Staff: Joy Brand-Richardson, Sarah Hecht

10:30 a.m. – 6:00 p.m. Merrin Fellows Seminar (off site)

JCC Association Staff: Joy Brand-Richardson, Sarah Hecht

68 WEDNESDAY JCCs OF NORTH AMERICA Biennial 2018 THURSDAY, MAY 10

8:00 – 9:00 a.m. Merrin Fellows Breakfast Sheraton Hotel Crossroads Restaurant

9:00 a.m. – 12:00 p.m. Merrin Fellows Seminar (by invitation) Sheraton Hotel Knoxville Room JCC Association Staff: Joy Brand-Richardson, Sarah Hecht

,

Memphis MAY 6-8 THURSDAY 69 JCC ASSOCIATION STAFF & SERVICES

ADMINISTRATION MARKETING AND PROGRAM COMMUNICATIONS DEVELOPMENT Doron Krakow President and CEO Joanne Harmon Robin Ballin (212) 786-5096 Vice President | Senior Vice President, [email protected] Creative Director, Marketing Program Development | and Communications Director, JCCs of Allan Finkelstein (212) 786-5101 North America President Emeritus [email protected] Biennial Convention (973) 224-0984 (212) 786-5112 [email protected] Marla Cohen Director of [email protected] Yael Lubofsky Communications, Shlomo Schwartz Coordinator of Board JCC Circle Editor Program Development Relations and Manager (212) 786-5092 Associate of Special Events [email protected] (212) 786-5155 (212) 786-5084 [email protected] [email protected] Morgan Weiss Digital Media and Vanessa Waye Marketing Manager SHEVA CENTER: Project Coordinator to (212) 786-5117 INNOVATION President and CEO [email protected] IN EARLY CHILDHOOD (212) 786-5083 JEWISH EDUCATION [email protected] Loraine Machlin & ENGAGEMENT Graphic Designer (212) 786-5087 Mark Horowitz OPERATIONS [email protected] Vice President | Alan Goldberg Director, Sheva Center Senior Vice President Angela Tranquille (212) 786-5098 of Operations Marketing Administrator [email protected] (212) 786-5122 (212) 786-5154 [email protected] [email protected] Mackenzie Noda Assistant Director,

® Sheva Center | PROFESSIONAL JCC MACCABI Coordinator of Health LEADERSHIP AND Randy Ellen Lutterman and Wellness Strategies THE MERRIN CENTER Vice President, Arts and (212) 786-5095 FOR TEEN ENGAGEMENT Culture | Director, [email protected] JCC Maccabi Games® Joy Brand-Richardson Kathy Pomer ® Vice President | and ArtsFest Educational Director, Director of Training and (212) 786-5123 Sheva Center Professional Development [email protected] (617) 797-6848 (212) 786-5114 Jordan Zarin Lanczycki [email protected] [email protected] Host Community Liaison, Michelle Kimso ® Ellen Gettinger JCC Maccabi Program Associate, Professional Development (212) 786-5145 Sheva Center and Health and Coordinator [email protected] Wellness Services (212) 786-5099 Dena Sokol (212) 786-5144 [email protected] Associate Program [email protected] Sarah Hecht Manager, JCC Maccabi® Talent Management (212) 786-5081 HEALTH and Professional [email protected] AND WELLNESS Leadership Associate (212) 786-5093 Steve Becker [email protected] Vice President, Health and Wellness Services Dina Yakar (212) 786-5105 Conference Coordinator [email protected] and Registrar (212) 786-5152 [email protected]

70 JCCs OF NORTH AMERICA Biennial 2018 JCC ASSOCIATION STAFF & SERVICES

JCC ISRAEL CENTER THE JACK, JOSEPH THE JACK, JOSEPH AND AND MORTON MORTON MANDEL CENTER Leah Garber MANDEL CENTER FOR JEWISH EDUCATION Vice President | FOR EXCELLENCE Dr. David Ackerman Director, JCC Israel Center IN LEADERSHIP Senior Vice President | 011-972-2-625-1265 AND MANAGEMENT Director, The Jack, Joseph [email protected] STRATEGIC PERFORMANCE and Morton Mandel Center Sara Sless David E. Posner for Jewish Education Assistant Director, Vice President, JWB | (212) 786-5110 JCC Israel Center | Community Consultation | [email protected] Director, Israel Seminars Director, Strategic Yael Warach 011-972-2-625-1265 Performance Program Associate, [email protected] (212) 786-5124 [email protected] MCJE | Arts & Culture Shira Lupiansky Hasson (212) 786-5088 Boarding Pass Associate | Andrew C. Paller [email protected] Israel Seminars Vice President, 011-972-2-625-1265 Community Consultation | JCC CAMPS Director of [email protected] Aaron Greenberg JCC Benchmarking, Senior Consultant Vicki Rosenberg Strategic Performance for Day Camp Initiatives Office Administrator, (212) 710-6432 (212) 786-5150 JCC Israel Center [email protected] 011-972-2-625-1265 [email protected] Michael Rowland [email protected] Jodi Sperling Marketing Consultant Senior Consultant Adam Blue (212) 786-5153 ® for Overnight Camps JCC Maccabi Israel [email protected] Program Manager (347) 931-7002 (202) 370-4030 | Yuliya Mazur [email protected] New Resource [email protected] Amy Grassel Communications Manager Program Coordinator Elkana Bar-Eitan (212) 786-5140 for Camping Services JMI Program Manager, [email protected] JCC Israel Center (212) 786-5109 (202) 537-6056 [email protected] [email protected] JWB JEWISH CHAPLAINS COUNCIL Beth Garfinkle Hancock Lilach Shalom Chizuk Coordinator Rabbi Irving A. Elson Accountant, JCC Israel Center [email protected] Director, JWB Jewish 011-972-2-625-1265 Chaplains Council | [email protected] Director, Armed Forces ACCOUNTING and Veterans Services AND FINANCE COMMUNITY (212) 532-4949 Bob Kimsal CONSULTATION [email protected] Senior Vice President and Janet S. Elam Rabbi Abbi Sharofsky Chief Financial Officer Senior Vice President, Deputy Director, (212) 786-5141 Community Consultation JWB Jewish Chaplains Council [email protected] and Executive Leadership (212) 786-5137 Dina Rudolph (512) 241-1118 [email protected] Controller [email protected] Janine Acevedo (212) 786-5132 Dori Denelle Program Associate, [email protected] Vice President | JWB Jewish Chaplains Council Irina Abramov Certified Governance (212) 786-5090 Accounting Assistant Consultant, Emerging [email protected] (212) 786-5133 Leadership, and [email protected] Community Consultation (651) 452-2219 [email protected]

Memphis MAY 6-8 71 JCC ASSOCIATION STAFF & SERVICES

HUMAN RESOURCES PRODUCTION FINANCIAL RESOURCE DEVELOPMENT Irina Khomina Franklin James Manager, Human Resources Supervisor, Production Lisa Zbar (212) 786-5131 and Facilities Director, Individual Giving [email protected] (212) 786-5118 (212) 786-5120 [email protected] [email protected] Elaine Vasquez Accounting and Donald Credle Samantha Hordes Benefits Associate, Production Assistant Development Associate Front Desk and Front Desk (212) 786-5126 (212) 786-5136 (212) 786-5113 [email protected] [email protected] [email protected] D’wayne Haywood INFORMATION Shipping and Receiving TECHNOLOGY (212) 786-5107 Andy Zhang [email protected] Manager, Information Technology (212) 786-5103 [email protected] Bernardo Arocho Associate, Information Technology | Network Administrator (212) 786-5094 [email protected]

For more information visit JCCA.org

72 JCCs OF NORTH AMERICA Biennial 2018

Join us in Milwaukee! BIENNIAL 2020 Learn. Network. Grow. procon.jcca.org

Send your staff to spend four days with the best people on earth— JCC Professionals! JCC work is fun, meaningful, and sometimes challenging. Your staff will learn, laugh and network with other people who “get it.” Jam-packed with must-know info to make your J the best, Professional Conference is the place to be in “The sessions were February 2019. great. I learned so much and made tons Sunday Wednesday of connections. I now have people all over FEB. 24 – 27, 2019 North America that Rosen Plaza, Orlando, FL I can turn to. I wish this conference Questions? Contact Joy Brand-Richardson: was annual and [email protected] not bi-annual.”

Budget for it now and save the date! Stephen P. Seiden Chair Doron Krakow President and CEO Kara Bierman Biennial Chair Robin Ballin Senior Vice President, Program Development and Director, JCCs of North America Biennial Steve Becker Vice President, Health & Wellness Services | Director of Corporate Partnerships biennial.jcca.org JCCs of North America @JCCAssociation @JCCAssociation

#JCCBiennial2018

520 Eighth Avenue | New York, NY 10018 (212) 532 – 4949 | jcca.org ©JCC Association, 2018