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Rádio Musical E Identidade: Um Estudo Sobre a Composição Editorial Adotada Pelas Emissoras Jovem Pan 99.1 Fm Bh E 98 Fm Bh Na Internet E No Dial

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Rádio Musical E Identidade: Um Estudo Sobre a Composição Editorial Adotada Pelas Emissoras Jovem Pan 99.1 Fm Bh E 98 Fm Bh Na Internet E No Dial Instituto de Ciências Sociais Aplicadas Programa de Pós-Graduação em Comunicação PPGCOM Dissertação RÁDIO MUSICAL E IDENTIDADE: UM ESTUDO SOBRE A COMPOSIÇÃO EDITORIAL ADOTADA PELAS EMISSORAS JOVEM PAN 99.1 FM BH E 98 FM BH NA INTERNET E NO DIAL Matheus Maritan ,mm,,,,lllllkkk kkk´pspkodsmomdosomm 1 2020 Matheus Maritan RÁDIO MUSICAL E IDENTIDADE: UM ESTUDO SOBRE A COMPOSIÇÃO EDITORIAL ADOTADA PELAS EMISSORAS JOVEM PAN 99.1 FM BH E 98 FM BH NA INTERNET E NO DIAL Dissertação apresentada ao Programa de Pós-graduação em Comunicação da Universidade Federal de Ouro Preto (UFOP) como requisito parcial para a obtenção do título de mestre. Área de concentração: Comunicação e Temporalidades Linha de Pesquisa: Interações e Emergências da Comunicação Orientadora: Profª Dra. Debora Cristina Lopez Ouro Preto– MG 2020 2 3 MINISTÉRIO DA EDUCAÇÃO UNIVERSIDADE FEDERAL DE OURO PRETO REITORIA INSTITUTO DE CIENCIAS SOCIAIS E APLICADAS PROGRAMA DE POS-GRADUACAO EM COMUNICACAO FOLHA DE APROVAÇÃO Matheus Maritan Rádio Musical e Idendade: um estudo sobre a composição editorial adotada pelas emissoras Jovem Pan 99.1 FM e 98 FM BH na internet e no dial. Dissertação apresentada ao Programa de Pós-Graduação em Comunicação da Universidade Federal de Ouro Preto como requisito parcial para obtenção do título de Mestre em Comunicação. Aprovada em 14 de agosto de 2020 Membros da banca Prof.(a). Dr.(a) Debora Cristina Lopez - UFOP (Orientadora) Prof.(a). Dr.(a) Valci Regina Mousquer Zuculoto - UFSC Prof.(a). Dr.(a) Felipe Viero Kolinski Machado - UFOP Prof.(a). Dr.(a) Debora Cristina Lopez orientador do trabalho, aprovou a versão final e autorizou seu depósito no Repositório Institucional da UFOP em 15/10/2020. Documento assinado eletronicamente por Debora Crisna Lopez, PROFESSOR DE MAGISTERIO SUPERIOR, em 08/06/2021, às 12:15, conforme horário oficial de Brasília, com fundamento no art. 6º, § 1º, do Decreto nº 8.539, de 8 de outubro de 2015. A autencidade deste documento pode ser conferida no site hp://sei.ufop.br/sei/controlador_externo.php? acao=documento_conferir&id_orgao_acesso_externo=0 , informando o código verificador 0179404 e o código CRC F0D38C6F. Referência: Caso responda este documento, indicar expressamente o Processo nº 23109.007946/2020-46 SEI nº 0179404 R. Diogo de Vasconcelos, 122, - Bairro Pilar Ouro Preto/MG, CEP 35400-000 Telefone: - www.ufop.br À Lúcia, Silvio e Natália. 6 AGRADECIMENTOS Talvez, as 70 mil palavras que compõem a presente dissertação nunca serão suficientes para agradecer, lembrar ou até mesmo expressar o sentimento de gratidão que sinto por cada um e por cada uma que de alguma forma me trouxeram luz e esperança para continuar indo em frente. Muitas vezes, o caminho parecia incerto, confuso ou até mesmo angustiante, mas, escrever sempre me deixava feliz, então, todas às vezes que sentia incapaz, eu escrevia pensando na minha mãe e, lembrando o quanto ela estava se esforçando para que hoje eu pudesse estar aqui. Por isso, sou muito grato a minha família, por terem apoiado a minha jornada nesses dois anos de mestrado. Assim, nunca será suficiente listar ou mencionar todos os feitos, mas, de uma coisa sempre vou me lembrar: Só quem vive longe dos pais sabe o que é sentir uma saudade plural dentro de uma vida singular. Agradeço a professora Debora, pela bondade, compreensão e acolhimento nesses últimos anos. Quando olho para minha trajetória acadêmica, percebo o quanto foi gentil ao incentivar minhas participações em congressos, a escrever artigos científicos e a estudar, cada dia mais. Nos momentos mais conflituosos da escrita, Debora, sempre me auxiliou e amparou, por isso professora, muito obrigado por ajudar a vencer este desafio juntos. Também queria agradecer a Universidade Federal de Ouro Preto, que me acolheu na graduação e agora no mestrado. Por vários momentos pensei que a UFOP seria a minha vida, mas, agora compreendo que ela foi apenas um capítulo. Apesar de todas as mazelas que assombram nossa educação pública e de qualidade, ser a resistência, em defesa do ensino público e gratuito, é o grande diferencial para que outras pessoas possam continuar acreditando no poder da ciência, da educação e do aprendizado. Por isso eu digo: A educação salva vidas! Entre um parágrafo e outro, lembro-me de cada canção que embalaram meu período de mestrado. A música foi uma grande companheira e, em muitas ocasiões, serviu de terapia para mim. Sem ela a escrita seria triste, os sonhos sem cores e as emoções sem vidas. A música abrilhantou as madrugadas de escrita, serviu como inspiração e fortaleceu meu amor pela pesquisa. Por fim, ainda sou aprendiz na arte de escrever, quem dera se todas as palavras saíssem como Graciliano Ramos apontou certa vez, devemos escrever como as 7 lavadeiras de alagoas realizam seu ofício. Neste sentido, permita-me desculpar pela imaturidade, me esforço para que um dia, as frases possam passar pelo processo das torcidas, das batidas, das ensaboadas, das enxaguadas e por último, a secagem, momento em que as letras evaporam para o mundo. 8 Quando o arco íris surgia eu ia correndo na sua direção, mas, o arco íris estava sempre distanciando. Igual os políticos distante do povo. Eu cansava e sentava, depois começava a chorar. Mas o povo não deve cansar, não deve chorar, deve lutar para melhorar o Brasil para nossos filhos não sofrer o que estamos sofrendo. Eu voltava e dizia para minha mãe: O arco íris foge de mim. Carolina Maria de Jesus em Quarto de despejo. 9 RESUMO A presente dissertação procurou discutir a identidade radiofônica de duas emissoras musicais a Jovem Pan 99.1 FM BH e a 98 FM BH, ambas localizadas na cidade de Belo Horizonte, MG. As inspirações para o estudo vieram do cenário convergente (JENKINS, 2009), onde o tradicional sinal de antena transborda para outras plataformas, reconfigurando a produção sonora nos eixos: distribuição, interação e fomentação de conteúdos. Neste sentido, o principal objetivo foi verificar se as respectivas rádios apresentam uma ou várias identidades dentro do seu campo comunicacional, uma vez que, além do sinal hertziano, os veículos apoiam nas redes sociais, aplicativos móveis, site institucional e entre outros canais para comunicar-se com os ouvintes. Para isso, realizamos uma análise que partiu do sinal de antena com o propósito de observar se as mesmas características sonoras são replicadas, nas redes sociais, nos sites institucionais e nos aplicativos móveis das emissoras. O percurso metodológico envolveu etapas descritivas, explicativas, exploratórias e entrevistas (TRIVIÑOS, 1987), aliado a um referencial teórico que englobou discussões sobre a cultura da convergência (JENKINS, 2009), rádio expandido (KISCHINHEVSKY, 2016), internet (CORDEIRO, 2004), redes sociais (MARTINO, 2014), aplicativo móvel (ROMÁN, 2007), identidade radiofônica (FERRARETTO, 2014), rádio musical (MORENO, 1999) e público jovem (WEIGELT, 2016). Como resultado, o estudo permitiu identificar que ambas emissoras apoiam-se na identidade híbrida, que varia conforme a plataforma, complexificando a linguagem sonora dentro do cenário convergente. Palavras-Chaves: Rádio Musical, Identidade, Público Jovem; Convergência. 10 ABSTRACT This dissertation sought to discuss the radio identity of two musical stations, Jovem Pan 99.1 FM BH and 98 FM BH, both located in the city of Belo Horizonte, MG. The inspirations for the study came from a converging scenario (JENKINS, 2009), where the traditional antenna signal transitions to other platforms such as social networks, mobile applications, institutional websites and other channels to communicate with its listeners. This reconfigures how radio is perceived, consumed, and created on the following axes: distribution, interaction and content promotion. In this sense, the main objective of this study was to verify whether the respective radios feature one or more identities within their different platforms - beyond the hertzian signal. For this, we carried out an analysis that started from the antenna signal in order to observe whether the same sound characteristics are replicated, on social networks, on institutional websites and in the mobile applications of the respective broadcasts. The methodological path involved descriptive, explanatory and exploratory steps, in addition to interviews (TRIVIÑOS, 1987), combined with a theoretical framework that included discussions about the culture of convergence (JENKINS, 2009), expanded radio (KISCHINHEVSKY, 2016), internet (CORDEIRO, 2004), social networks (MARTINO, 2014), mobile application (ROMÁN, 2007), radio identity (FERRARETTO, 2014), musical radio (MORENO, 1999) and young audience (WEIGELT, 2016). As a result, the study made it possible to identify that both broadcasts are based on the hybrid identity, which varies according to the platform, making the sound language more complex within the convergent scenario. Key words: Musical Radio, Identity, Young Audience; Convergence. 11 LISTA DE FIGURAS Pág. Figura 1: Relação que existe entre tipos de segmentos, formatos e programação.........79 Figura 2: Site da Jovem Pan FM de São Paulo em 31 de janeiro de 1997...................123 Figura 3: Site da Jovem Pan FM de São Paulo em outubro de 2002...........................124 Figura 4: Site da Jovem Pan FM de São Paulo em outubro de 2009...........................125 Figura 5: Site da Jovem Pan FM de Belo Horizonte em abril de 2019.......................126 Figura 6: Redes sociais da Jovem Pan FM de Belo Horizonte em abril de 2019........127 Figura 7: Aplicativo Móvel da Jovem Pan FM de Belo Horizonte em abril de
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